Top 10 Reasons To Host Your Own Internet Radio Show

I originally wrote this for my friend Andrew Dietz with Creative Growth Group. He published it on his blog here.

But since I get asked all the time why have your own radio show I thought I'd repost it on my own blog...

Here are my Top 10 reasons to add internet radio and podcasting to your social media marketing mix.
1. Target Your Best Prospects – By creating a show about your clients (instead of yourself) you build a network of your best prospects with you at the center.
2. Increase Credibility – Having the credential of radio show host gives you added cache and stature among your peers. You are now the media.
3. Gain Local, National & International Exposure – By interviewing local and non-local guests you will build a following from around the world.
4. Distinguish Yourself from Your Competition – How many of your competitors have a radio show that spotlights their industry?
5. Instantly Position Yourself as an Expert in Your Field – When you interview leaders in your field you become part of the conversation. You gain credibility through association.
6. Create Business Relationships with Leading Authorities – It is much easier to get to know the movers and shakers in your industry once they’ve been on your show. After an interview you will not have a problem getting them to return your phone call. You’ve just helped add to their fame and visibility.
7. Increase Website Traffic and Improve Search Engine Optimization – Regularly creating fresh, relevant content about your professional practice and industry is exactly what Google loves to see and usually rewards by moving you up the search engine rankings.
8. Capture Additional Revenue Streams through Sponsorship and Advertising – As your show grows it isn’t unusual to attract complementary businesses that want to reach your audience.
9. Repurpose Audio Content for Other Marketing Efforts – By strategically creating the format of your show you can create content that can be used in white papers, ebooks, articles and information products.
10. Fun and Easy – There is not an easier or more enjoyable way to market. Instead of getting to know your prospect over dinner - you will meet them in the studio and chat with them face to face. You’ll broadcast and record that conversation and post it on the internet.

Highlights From Week of April 13, 2009 on Atlanta Business Radio X

Last week we had a lot of fun in the studio. We started a new show with Jim DeBetta and Ron Reardon. And had Lisa Lillien The Hungry Girl in the studio promoting her new book 200 Under 200.

Stone Payton interviewed Mike Brown author of the BrainZooming Blog  on his High Velocity Radio show

Erik Wolf and Stephanie Frost interviewed David Henderson, Author of Media Savvy Leader and PR guru LA Campbell on their Gravity Free Radio show

BevAnn Bonds interviewed The Cake Coach Craig Miller on her Georgia Business Coaches Show

Atlanta Business Radio hosted by Amy Otto featured three leading Atlanta Doctors: IVF Expert Dr Mark Perloe, ENT Expert Dr Elaina George and Corporate Wellness expert Dr Dave Rearick with SBS-Benefits

Dr Fitness and the Fat Guy hosted by Dr Adam Shafran had on Strength Training Expert Dr Wayne Wescott, Nutrition Expert Dr Jonny Bowden and the founder of Life is Good, John Jacobs

Highlights From Week of April 6, 2009 on Atlanta Business Radio X

Last week was a slower since a lot of people were off on Spring Break, but we still had some great shows.

Stone Payton interviewed Monica Luck from the Georgia Department of Transportation and John Campo one of New Orleans top Architectson his High Velocity Radio show

Erik Wolf and Stephanie Frost interviewed Kimberly Turner of Regator who is co-hosting a great Social Media event with Mashable and Author Holly Green on their Gravity Free Radio show

Atlanta Business Radio was hosted by Chi Chi Okezie this week and she had on Women Business Image experts Sarah Hathorn and Nancy Dozier

Dr Fitness and the Fat Guy hosted by Dr Adam Shafran had on Annette Sym, Australia's bestselling cookbook author, John Davey with CherryPharm and John Biggs, editor of the CrunchGear blog.

Book Review: David Meerman Scott’s World Wide Rave

David Meerman Scott's World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories was the first book I purchased, read and took notes on via my Kindle2. So this is both a review of the book and my Kindle experience.

I loved the way you purchase and read books on the Kindle. It is awesome. It seems to me that I read faster on the Kindle than I do a regular book. I thought the notetaking at first was cumbersome, but after awhile I got the hang of it and it was fine. It can be improved via a touchscreen in the future but for now I am okay with it.

Now on to the book. David Meerman Scott has put a lot of case studies in his book which are very helpful. I love reading about people who actually have done things in their own words and see what worked and what didn't. It is extremely difficult to write a book on using the latest and greatest web apps and tools, because by the time the book gets released there is something else that is the latest and greatest - so the book dates itself.  I'd recommend buying the book and implementing some of the techniques soon - before their is a new best practice.

I am going to try David's suggestion regarding giving away an ebook without any registration required on my Dr Fitness and the Fat Guy website soon. I will take the book I published titled You Can't Lose Weight Alone. The Partner Power Weight Loss Program and release it for free as an ebook to see if that drives more traffic to the website and generates more listeners to my radio show and podcast.

Please go to David's website to learn more about him, his consulting and speaking business and his books.

Highlights From Last Week On Atlanta Business Radio X

As usual a lot of interesting guests came through our studio this past week. Some of the featured guests we had on the air were...

Dan Browne with the Desai Group and Robert Reak from StratAlli on Stone Payton's High Velocity Radio show

Scott Allen with The Virtual Handshake and Stone Payton on Erik Wolf and Stephine Frost's Gravity Free Radio show

Mayor Ken Wright, Councilman Denis Shortal and City Manager Warren Hutmacher on Amy Otto's Dunwoody Special on the Atlanta Business Radio show

Blogger Tony Posnanski, CEO of Vibram Five Fingers performance Footwear Tony Post and the Atlanta Editor of the Daily Candy Tiffany Davis on Dr Adam Shafran's Dr Fitness and the Fat Guy radio show