Co-authors Carlos Quintero & Nancy Sutherland with Sales Effectiveness, Inc. share highlights fromÂ over 20 years ofÂ field research brought to life in their new book: Catalyst5 (Catalyst to the 5th Power) . . . Making The Leap From Sales Manager To Sales Leader.
The book’s unique story line chronicles the challenges and lessons learned of “Chris Houser” — a newly dubbed (and decidedly frustrated in the beginning)Â Sales Manager –Â as he reaches out to Mentor “Joe Garson,” who helps him understand the five key roles of an effective Sales Leader, and grow quite nicely into his new set of responsibilities.
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