Frontline Selling and Optimized Lead Generation
On today’s show I sat down with CEO/Co-Founder of Frontline Selling, Mike Scher. He came by to talk about how Frontline Selling got its start after a number of years of highly successful work in enterprise sales. He shared how he had discovered that his approach to the function of prospecting and lead generation meant that he was consistently getting a high percentage of new First Conversations with his prospective clients, enabling him to close more business than many of his peers. Mike shares the company’s story and how it got its genesis on their great-looking website this way,
“Every business has a story to tell. Our stories are powerful and we want to be able to tell them to people who are interested in buying our products and services. The key to successful selling is being able to tell our stories to more people more often.
The fun part is – that’s the business we’re in. We help our clients get more first appointments with people who are genuinely interested in talking to them – so they can sell more. It’s what we do every day. And we are very, very good at it.
In 2002, two enterprise sales guys, my business partner, Dan McCann and I developed an entirely new approach to getting more meaningful conversations with key decision makers, and launched FRONTLINE Selling, an overwhelmingly successful appointment setting business. That arm of our product platform, now called Staccato In-motion, is still building incredible success stories for our clients today. Our client list is extensive and we’re proudly adding to it every day.
Because of our success, our customers, some of the most respected firms in the world, asked if we could teach their sales teams to do what we do – and we said, sure. So, we developed a solution and the second arm of our product platform, Staccato On-demand, to provide access to all of the knowledge and best practices we use every single day for our clients. We’ve now shared that information with companies across almost all products and industries — and tens of thousands of sales people worldwide.
Every single one of them, transactional sellers or big game hunters, 25 year veterans or newbies just out of college, became better at getting more first appointments with the right people. And, for many, the experience has been a career game changer.
We believe in our customers, and in the services we provide every day. We don’t ask for long-term contracts, so you’re free to cancel at any time. That’s how sure we are that you’ll significantly increase those critical first business conversations.
It really comes down to two simple things: 1) if you believe getting more first conversations with the right people will help you sell more, and 2) if you believe your team can experience the same remarkable results as the thousands before you, then we’d love to have you as our next success story!”
I am very pleased to get to sit down with Mike to talk about what they’re doing at Frontline Selling. They’re yet another example of the innovative and successful companies that help the B2B space move faster, more efficiently, and help businesses grow. We have some excellent business solution resources in our community and we look forward to linking them up with folks like those at Frontline Selling.
Mike Scher, CEO/Co-Founder of Frontline Selling