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Decision Vision Episode 24: Should I Become an Angel Investor? – An Interview with Steve Walden, The Walden Associates

July 18, 2019 by John Ray

“Decision Vision” Host Mike Blake and Stephen Walden, The Walden Associates

Should I Become an Angel Investor?

How do I learn to become a successful angel investor? What’s the involvement of an angel investor after writing a check? What distinguishes the angel investor community in Atlanta? Highly regarded angel investor Steve Walden answers these questions and more in a wide ranging conversation with Mike Blake, Host of “Decision Vision.”

 Steve Walden, The Walden Associates

Steve Walden, The Walden Associates

Steve Walden, The Walden Associates, is a long-time (15-plus-year) angel investor.  Prior to that he was a corporate executive in New York with Time Warner, Grey Advertising and IBM. At IBM he was Executive Director of a new division called Prodigy, which foreshadowed the interactive tools we use today.

He was brought to Atlanta by BellSouth (now AT&T) as a vice president, where he helped launch BellSouth.net (their interactive division) and other businesses.

At about the same time he also had a small interest in a startup company called Netsurfer. The company was failing and with the overstated confidence of a New Yorker he stepped in as CEO.  Fortunately, the company had a decent exit and Steve became hooked on the startup world.  Since then he has been the CEO or CFO of three other companies before turning angel investor, where he has supported many other startups.

Steve started as a journalist after training at Columbia and the University of Pennsylvania and practiced that profession early in his career.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:02] Welcome to the Decision Vision, a podcast series focusing on critical business decisions, brought to you by Brady Ware & Company. Brady Ware is a regional, full-service, accounting and advisory firm that helps businesses and entrepreneurs make vision a reality.

Michael Blake: [00:00:20] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic. Rather than making recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Michael Blake: [00:00:38] My name is Mike Blake, and I’m your host for today’s program. I’m a Director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe on your favorite podcast aggregator. And please also consider leaving a review of the podcast as well.

Michael Blake: [00:01:02] Our topic today is Should I Become an Angel Investor? And those of you who’ve listen to the program for a while know my background, know that I’m connected with the startup world. In some way, I’ve been for really my entire career. And the angel investing topic, I think, is of particular interest because as a person that’s that’s traveled a lot, has lived abroad, one thing that I think separates our society apart is this notion of entrepreneur as folk hero. And even if you kind of translate entrepreneur in other languages, and I’m not fluent in 180 of them, but the way the words are even constructed is there’s almost a certain amount of suspicion or confusion about somebody that’s an entrepreneur, right. It’s an undertaking. And even the word “under” has a somewhat negative connotation.

Michael Blake: [00:02:03] But the United States is a little bit different. Now, I’m not trying to go off Fox News Channel here, but the United States is different in the fact that we elevate entrepreneurs to a folk hero status. And one of the things that makes that go is a community of angel investors. And the word “angel” I think is very apt, except for the people that perhaps get turned down for funding by them. But an angel investor is somebody that is willing to put money pretty much everywhere, everyone else’s fears to tread, so to speak.

Michael Blake: [00:02:38] And they bridge that gap between friends, family, and fools. Some will tell you themselves, maybe they fall into the fools category. Sometimes, they are friends and family. But they bridge that gap from from money that is not financially motivated but just really goodwill-based capital and just wants to see you succeed on a personal level. And the wise guys is the institutional investor, a series A venture capitalist, and so forth that let’s face it, at the end of the day, they are in it for the money. If they’re not in it for the money, they aren’t in it very long.

Michael Blake: [00:03:15] And angel investors kind of fill that very important gap. And you’re probably more familiar with them by looking at watching Shark Tank, a show I’ve never actually seen, by the way. But I know how it works. And Mark Cuban and those folks position themselves as angel investors or fashion. And I suppose that’s fair. But the vast majority of angel investors are frankly very anonymous. Very few of them have websites, not active all that much in social media. That’s not in California.

Michael Blake: [00:03:44] But most of them really are. You probably have sat next to an angel investor at a Starbucks and never knew it. You’ve probably been behind one in line at the grocery store. You’ve probably been sitting next to one in the restaurant where half-a-million-dollar deal is being talked about. You probably never knew about it. And especially if you’re in Atlanta, where we very much have a low key, sort of, non-PR mentality for the most part.

Michael Blake: [00:04:09] And so, if you don’t know that space, if you haven’t sort of invested a lot of time as I have to kind of burrow in, you may not know a lot about it. So, I’m very excited about this particular program because I think it’s going to be an opportunity to shine a lot of light about what it means to be an angel investor. I think the world always can use more angel investors. And if you’re a high net worth individual, and you’re thinking about it, it’s probably very daunting because where do you start? It’s high risk. Are you just going to be a moron and lose all of your money, and you’re going to feel like you never should have gotten into it in the first place? Or is there a method to the madness where somebody can be successful?

Michael Blake: [00:04:48] And I’m not qualified to tell you that, but I have somebody across the table from me who is. And it is my absolute pleasure to introduce my friend and our guest, Steve Walden today of Walden Associates, a seed stage investment and entrepreneurial advisory firm. Steve is a longtime 15-plus year angel investor. And prior to that, he was a corporate executive in New York with Time Warner, Gray Advertising, and a little technology company called IBM.

Michael Blake: [00:05:17] At IBM, he is executive director of a new division they called Prodigy, which foreshadowed the interactive tools that we now use. He was brought to Atlanta by BellSouth, now AT&T, as Vice President where he helped launch BellSouth.net, their interactive division and other businesses. At about the same time, he had a small interest in a startup company called Net Surfer. The company was failing, and with the overstated confidence of a New Yorker, he stepped in as CEO. And by way, this is just in, he actually disclosed. He is actually a native Bostonian, but we’ll let him define himself however he wants.

Michael Blake: [00:05:50] Fortunately, the company had a decent exit, and Steve became hooked on the startup world. That is sort of the way it works. Since then, he has been the Chief Executive Officer, or Chief Financial Officer, or maybe both of three other companies before turning angel investor where he has supported many startups. Steve started as a journalist after training at Columbia and the University of Pennsylvania and practiced that early in his career. And we’ll talk a little bit about how that led to him becoming an angel investor and him succeeding, i.e. surviving for a long time as an angel investor. I think that’s a good definition of success. Steve, welcome to the program. Thanks so much for coming on.

Steve Walden: [00:06:28] Thank you, Mike. It’s a pleasure to be here.

Michael Blake: [00:06:30] So, with most my programs, I like to start with establishing a common vocabulary because we can very quickly get into all kinds of jargon that’s almost a separate language, and we can lose people very quickly. So, we try not to do that. The first question I want to kind of put out there is most people have heard of venture capitalists, not as many people have heard of angel investors. And I think those who have think that they’re the same thing. But there’s a little bit of a difference between the two, isn’t there?

Steve Walden: [00:06:58] There’s a huge difference between VCs and angel investors. For one thing, probably the most fundamental difference is the way they’re structured. VCs are limited partnerships that are purely financially motivated. They have usually limited partners who who provide the money for the group, so that the people who actually do the investing may not be the same as the ones who provided the money for it. And that means the people who are doing the investing have a responsibility to third parties to produce results. And anything that is going to denigrate that ability is something they are not interested in.

Michael Blake: [00:07:52] And so, in effect, a venture capitalist as a fund manager, right. Definitely not that much different from a hedge fund or even an index fund, right?

Steve Walden: [00:08:01] Exactly. He has limited partners who are his bosses.

Michael Blake: [00:08:06] Now, one of the things that that strikes me about venture capital, it’s something I’ve studied a lot in the last two years, is because of the nature of venture capital, right, venture capital funds typically have an expiration date, right?

Steve Walden: [00:08:22] Right.

Michael Blake: [00:08:22] They’ve got to return capital up to 10 years and often more quickly than when that money was actually put in. And that can kind of limit the kinds of deals that venture capitalists can do and how they manage it. At least, drive how they manage it, right?

Steve Walden: [00:08:36] Yeah, exactly. They’re under a tremendous amount of pressure, not just within that timeframe, but because they know they’re going to be doing a second fund at some point, usually, before the first one is completely over. And if they have lack luster results, it’s going to be very hard for them to stay in business.

Michael Blake: [00:08:58] Yes, it’s hard to go out to the market saying, “We’ve been substandard or mediocre the first time.”

Steve Walden: [00:09:03] Yes, but give us more money.

Michael Blake: [00:09:05] But give us more money, right. Especially when there’s no shortage of folks that are looking for money. But we’ll come back a little bit to that. So, you have a background as a journalist. And as I found out actually in radio, to some extent, which is why I have this natural sort of smooth jazz radio voice, how does that help you being be an angel investor, or are there even parallels between journalism and the practice of angel investing?

Steve Walden: [00:09:35] Well, there are certainly behavioral similarities. I’ve learned to listen hard, to ask a lot of questions, and to be pretty skeptical about the results, whatever they may be of the questions. And so, when I go into “interview” an entrepreneur, I pretty much know what I want to ask him or her. And I know the kind of answer that I will accept and will be prepared to bore in and pretty hard with a second question,  I don’t get the kind of answer that’s successful.

Michael Blake: [00:10:11] So that that follow up question, right. And do you find that list of questions has pretty much become standard over the years?

Steve Walden: [00:10:18] Well, yeah. I think as I get older and lazier, I don’t try to rethink the whole thing every time. So, there are certain answers I’m looking to obtain. And if I don’t get them, I’ll either cut the interview short or, mentally, to cut it short.

Michael Blake: [00:10:38] Okay, right. One way or the other.

Steve Walden: [00:10:40] Yeah.

Michael Blake: [00:10:40] You can check out physically or mentally that at some point, this is over. We’re done. We’re done here. So, can you be an angel investor part time and be successful, right? You’ve gotten to a point, I think, correct me if I’m wrong, but I think it’s fair to characterize you as a full-time professional angel investor. Can you do that successfully part time? Can you do it as a hobby, or do you have to just decide this is going to be your job?

Steve Walden: [00:11:07] Well, it depends upon the success or how you define success. There are a lot of angel investment groups to which you can be a member, and let others take the heavy lifting for due diligence and some of the other things that have to happen, or you can decide, just stay and do it all yourself. And that latter function is a lot more difficult and requires a lot more time.

Michael Blake: [00:11:40] So, I want to come back to that because I know you’ve been very active in angel groups around town. So, I think that’s an important resource. Where do investment opportunities come from? As I mentioned in the introduction, you guys, as a group, except for the California folks, are pretty low key, right? You don’t have a store front. Most of you don’t really even have a website, right. And I think that’s by design, but you can tell me if I’m wrong. So, how do people know how to find you? There’s no Walden Associates in the Yellow Pages or anything. So, how do these deals find you?

Steve Walden: [00:12:18] It’s all through networking. And the converse of the question you ask is, how do I find companies? And you don’t just walk down the street and, actually, I was going to say, have people hand you cards but these days, you do find people who do that. But by and large, what you do is you become embedded in the community, and people know you, and you will hear about good companies. And if you’re not too late, you will get in and try to get a piece of them.

Michael Blake: [00:12:54] Now, that’s an important point. I want to follow up on that because, I think, even though we’re not really directing this at fundraisers, I’ve got to take the opportunity. If you’re looking for funding, or even if you want to be a successful angel investor, I think there’s a temptation to say, “Well, I’ve got this pile of money that I’m sitting on,” right. Of course, people are going to come looking for it, right. And to a certain extent, that may be true, but if it’s not the right people that it’s not a very productive use of your time, right?

Steve Walden: [00:13:28] On both sides.

Michael Blake: [00:13:28] Right.

Steve Walden: [00:13:29] There are some angel investors and VCs who actually provide value to the business. And if you get in with them, they can find you the next level of funding. They will have marketing contacts. They will also help you with an exit. And similarly, if you stay active in the community, you’ll get referrals from companies that are looking for money in however worth putting money into.

Michael Blake: [00:14:03] And so, in that search and one of the keys them to being an angel investor, I think, one bullet point here is you have to be willing to ping actively. It’s really like selling anything else, but unless you’re in finance understanding the notion that you have to sell money is odd. But in many ways, selling money is one of the most competitive ideas out there.

Steve Walden: [00:14:28] It is, it is. And it’s just becoming more difficult right now because the nature of the economy is such that there are a lot of “angel investors” who are throwing money around, and that has raised valuation. So, that funding a company that is worth investing in at a decent valuation has become exceedingly difficult.

Michael Blake: [00:14:55] Oh, good. So, I’m glad you mentioned that. So, I’m going to go off the script a little bit because I think from the outside, you look at angel investing, and the end game is to have the next Facebook, right, or the have the next Uber, or to have the next whatever big exit that there’s going to be. Obviously, those are exceptions to the rule, right? But investing just for growth and growth alone, that’s probably not a winning strategy. There’s got to be a value in there, right?

Steve Walden: [00:15:26] Well, there are a lot of motivations for wanting to be in this. And certainly, you want your investment part to be to return more than you put into it. But there are a lot of other motivations as well. And most angel investors like to work with startup companies. Many have been entrepreneurs themselves. And this is sort of heresy, I’m less eager to or less expectant of showing huge profits than wanting to break even and help some entrepreneurs along the way. But then, I’m at a particular stage in my career, which is unusual for some of them and certainly unusual for a VC.

Michael Blake: [00:16:15] Right. And I think I think you’ve earned the luxury of having that choice because of the success you’ve had earlier. I think if you start out as an angel investor, unless you’re sitting on a very large pile of cash, you probably do need to have some financial success, so you can evolve into a non-financial goal set. Is that fair?

Steve Walden: [00:16:33] That’s absolutely true.

Michael Blake: [00:16:34] And getting back to value, value is important, not so much that — in my view, not because you might get ripped off or overpay but the higher the entry value, the higher the burden it is for the company to generate a return on the investment. The exit just — and so, for every dollar of higher entry valuation, the exit has to be $10 higher, right, to generate that kind of return. That’s my value, I think, for angles is so important, that multiplier effect.

Steve Walden: [00:17:07] Although, I will also say that the if there’s going to be a decent exit, I’m certainly willing to give a little bit of the high end away, but not for companies that are pre-profit and are still asking for $20 million valuation.

Michael Blake: [00:17:29] Okay. And, hopefully, I think we’ll come back to that. But going back to kind of the opportunities search, and you talked about it comes through your networks, and that you’re involved in angel groups. So, how many deals do you think you see in a particular, call it a month?

Steve Walden: [00:17:48] Well, it depends on what you see, What do I mean by see? I’m aware of maybe 30 per month. And of that 30, I will actively want to “see” maybe 6 or 10. And the other two-thirds, I just really don’t want to get deep into.

Michael Blake: [00:18:12] And see, I’m guessing as you’d like to see maybe an executive summary, perhaps meet the management team for a brief presentation or something like that, right?

Steve Walden: [00:18:21] Yeah, exactly.

Michael Blake: [00:18:22] And so, of that population in a given year, how many commitments, investment commitments do you think you’d make?

Steve Walden: [00:18:34] That is a very difficult answer for me to give you because it varies a lot. And, right now, please forgive me, entrepreneurs, but the quality of deals that I’m seeing and what they’re expecting is less amenable to want to invest in. What we need is – forgive this also – is a good recession to bring down the valuations of some of the it. I know, Mike, you do valuation as well. And the pre-revenue company that’s asking for $20 million as valuation is just not going to get invested no matter how good they are

Michael Blake: [00:19:14] At least, not in our market.

Steve Walden: [00:19:16] I was going to say no, not on the East Coast.

Michael Blake: [00:19:18] Yeah, yeah, yeah. We could have a whole different podcast of East versus West. You and I have had that conversation, but we need to focus on on this particular topic. But it’s fair to say that if you’re looking at 300, if you are aware 300 plus deals a year, and maybe you look carefully at a hundred, right, a realistic number of commitments in a given year can’t be more than two or three, right?

Steve Walden: [00:19:43] Correct.

Michael Blake: [00:19:43] Right. And it’s not just financial capacity, but I know you as a person, you’re not really, “Here’s a check. I’ll come see you in five years,” kind of guy, right?

Steve Walden: [00:19:55] That’s correct.

Michael Blake: [00:19:56] So, how involved do you get once you kind of write that check? And I know there’s a spectrum, but we have you in front of a microphone. So, for you, personally, Steve Walden, right, what kind of involvement do you have with the company after you write that check?

Steve Walden: [00:20:11] It depends on a lot of factors. Ideally, I’d like to be on the board or, at least, on the advisory board. And I’d like to be in their key meetings, and I’d like to be able to help with some advice, particularly in marketing, but as larger sources of funds share this market with us, I will happily take a side seat and let the larger funds become involved in that.

Michael Blake: [00:20:46] Okay.

Steve Walden: [00:20:47] For instance, the one of the companies that I recently exited from was called [Predictale]. And one of the reasons I like Predictale initially, not only did it have a great CEO, but it had a VC that came in right after us. And the VCs took over the board seats and took over the ability to make some of the larger decisions. And I was perfectly happy being in the lee of the VC and seeing this become a successful exit.

Michael Blake: [00:21:20] Now, essentially, you say that because I think the mindset about that has evolved over the last 10 years. I think 10 years ago, angel investors are much more wary about VC involvement. I think they’re aware that they were just sort of take over and try to be private equity as opposed to VC.

Steve Walden: [00:21:40] Yeah,.

Michael Blake: [00:21:40] I think they were worried about, frankly, being crammed down, which that’s a term that just means that you either continue investing or become deluded. But it sounds like, I think, I sense in the community, not just from you, but others, that thinking has evolved now that angels are more open to partnerships with VCs and see some value there.

Steve Walden: [00:22:02] Well, certainly in the Southeast, we’re kind of a friendly club, and nobody wants to be the skunk at that party. And so, I know many of the VCs, and many of them know me, and none of us wants to do anything that will hurt the other and jeopardize future deals. So, on the other hand, I would be very wary about somebody coming in from the West Coast and saying, “I have lots of money and let me get involved in this company.”

Michael Blake: [00:22:41] And why is that?

Steve Walden: [00:22:44] Well, they would cram me down. They would do all sorts of financial stuff. And some of it is, I hate to use the word unethical but, not by our standards, ethical.

Michael Blake: [00:23:00] They still like to throw elbows. How about that? They definitely will throw some elbows.

Steve Walden: [00:23:03] Yeah. And they don’t have to live with me after that; whereas, the local VCs do.

Michael Blake: [00:23:09] Interesting. And, also, I think because some of the California folks have more money to begin with, right, it is much more likely they’ll come in and say, “We will put $20 million in this. And you, Steve, would put in – throwing out a number – quarter of a million dollars,” right, what are you going to do, right? All of a sudden, you’re not that different from holding shares of Apple at that point if somebody already invested, right?

Steve Walden: [00:23:35] It’s exactly.

Michael Blake: [00:23:35] So, who needs it?

Steve Walden: [00:23:36] Right.

Michael Blake: [00:23:37] So, let’s say I’m thinking about becoming an angel investor, and presumably I’ve done well financially. I don’t think this is something that you should do if you’re not financially well off. There are even some regulations that if they don’t make it outright illegal, they strongly discourage it. I am thinking how I can ask this question without being overly intrusive. Among your peers, yeah, among your peers, what do you think the net worth level kind of gets to before they realistically start thinking about themselves becoming active angel investors?

Steve Walden: [00:24:12] Well, there are some regulations that you have to sign that you have a net worth over — and I’m trying to think of it. It recently changed.

Michael Blake: [00:24:21] Yes.

Steve Walden: [00:24:23] Is it $2 million?

Michael Blake: [00:24:24] No.

Michael Blake: [00:24:24] No. Well, there are two limits. One is net worth and the other is income. And it has to be either or. But I think what it comes down to is what else you’re doing. To me, my angel investing is almost a hobby, and I have given more of my money to more conventional investments. And I’ve others, including those who are advising me on the other investments, that this is my sandbox. I intend to put money into nonconventional companies, and I expect that much of that is going to be lost. Although one or two big hits will completely erase those losses. And so, I guess, what I’m saying is the long answer to your question is you shouldn’t invest more than you can afford to lose.

Michael Blake: [00:25:28] So, in that respect, really not that different from Vegas rules?

Steve Walden: [00:25:33] I like to think it’s a little bit better, but probably not.

Michael Blake: [00:25:37] Well, maybe not. I think that it is better, but at the end of the day, I think that if you — personally, I think it is equally unwise to invest your mortgage and angel investment as it is to invest in a crap table.

Steve Walden: [00:25:54] I would agree.

Michael Blake: [00:25:56] Okay. That’s what I mean by Vegas rules.

Steve Walden: [00:25:58] Yeah.

Michael Blake: [00:25:58] So, while you’re answering that question, I quickly looked it up. So, the rule 501 by the FCC says that to be an accredited investor,a n individual has to have a $200,000 annual income or a household of $300,000 and — sorry. Or an individual or individual joint net worth of a million dollars, excluding your primary residence.

Steve Walden: [00:26:22] Yeah.

Michael Blake: [00:26:23] So, it’s actually less than I thought.

Steve Walden: [00:26:24] Yeah, it is less than I thought too. But what you said is it’s an or, so that you really — if you have a little money tucked away, and you’re not making a huge income right now or vice versa, you can still be an investor. And I think the key is to realize not to put your last nickel into it because it is a risky investment. And if you invest the way I do, which is companies you know, companies you’ve done your own due diligence on, you have a little bit better return than the average investor. But it’s not good enough that I would risk my future or my family’s future on that. But it sure is a lot more fun. It’s partly investment and and partly entertainment.

Michael Blake: [00:27:19] So, talk a little about that. What do you find entertaining or stimulating about it?

Steve Walden: [00:27:23] The fact that I meet a ton of interesting entrepreneurs, some of which have become friends. And even if I don’t invest, I’ve learned from them. And hopefully, the advice that I provide is as valuable as the money I can provide. And hopefully, mutually, I can learn from them and they can learn from me. I get a tremendous amount of pleasure in knowing I’ve helped some good entrepreneurs with some great ideas.

Michael Blake: [00:28:03] So, moving a little bit, shifting topics or gears a little bit to bandwidth, angel investing is a time-consuming exercise. But, also, we both know that portfolio theory suggests that if you can build a portfolio of any investment, right, you have a chance to generate a higher risk adjusted return. Is building a portfolio of angel investments a realistic exercise or a realistic goal?

Steve Walden: [00:28:35] There are lots of ways you can invest. You can invest in part of an investment group. There are several good ones in town. Well, that’s becoming better again. You can do it as there are even some funds that do this. So, that I think that having a portfolio is a good thing to do from a risk protection perspective, but you don’t have to go out and do your own due diligence to every company you’re looking at.

Michael Blake: [00:29:10] And that cuts down on transaction costs, too, right, because-

Steve Walden: [00:29:13] Yeah, exactly.

Michael Blake: [00:29:14] …  that in itself can be very expensive. It is not hard to rack up $30,000 of legal accounting expertise fees, right?

Steve Walden: [00:29:23] Yeah, exactly. And most investment groups have a lawyer that they have, if not on staff, which is probably the wrong word, with whom they do business regularly, who adjusts what he charges for either out of friendship or because he has other goals.

Michael Blake: [00:29:43] Yeah, okay. So, do you remember the first angel deal you ever did?

Steve Walden: [00:29:49] Probably the first one I ever did with a company I ended up working for or running. It was-

Michael Blake: [00:29:55] That’s an interesting way to get a job.

Steve Walden: [00:29:56] Yeah. Well, actually, believe it or not, there are some angels who invest with the goal of becoming the CFO or taking some role within the company and for salary. I had no such goal. I was, at the time, working for BellSouth, kind of fat and happy on a corporate income. And there was a company that I had come to that I put a little bit of money into because I kind of liked them, and I liked what they were doing, and I like the, then, CEO. And I put money into the company just down the side. And the company was reaching the point of no return or diminishment to nonexistence. And so, I actually left my day job to take over as CEO.

Michael Blake: [00:30:49] Well, talk about doubling down.

Steve Walden: [00:30:51] I know.

Michael Blake: [00:30:51] You really believed in that company.

Steve Walden: [00:30:53] I did, I did. And fortunately, it was a semi good choice. The company never really turned huge amounts. It was never a 20x return. But I did get all my money back and had the entertainment, if I can use that word, of being involved in it. And it was such a good experience to do that that I said, “Gosh, I’m never going to go back to the corporate world again. In fact, this sure beats working.”

Michael Blake: [00:31:28] Is that the first company you ever ran as sort of the head honcho?

Steve Walden: [00:31:34] Yes, it was. And there I was, fresh from New York. I never run a company as the CEO before. And so, there, I was taking double risks, but I had gone to business school in addition to some other things, and figured I could make some decent decisions. And whether I had made decent decisions or not, I was, at least, lucky, which is probably the most important part of that.

Michael Blake: [00:32:03] Well, luck is not a business plan, but if it happens, well, we’ll take it.

Steve Walden: [00:32:06] We’ll take it every time.

Michael Blake: [00:32:09] So, is it fair to say that not every investment you’ve made has had a happy conclusion?

Steve Walden: [00:32:16] That’s correct. All of the papers and books say that probably one in eight is doing okay. I’ve got a little bit better track record than that. And I will be the first to say a lot of that is luck, but I think I also take more care for about what I invest in. And I’ve got a bunch of rules that I follow. And every time I’ve broken them, by the way, I’ve ended up losing money.

Michael Blake: [00:32:56] That’ll learn you.

Steve Walden: [00:32:57] That’ll earn me, right.

Michael Blake: [00:32:59] So, I’m curious. One thing I’ve observed about angel investors and what I advise people that are thinking about getting into that is investing in businesses that you really understand well on the way in. So, a frequent complaint about Atlanta is, why don’t we have kind of the e-commerce California kind of startups? And the reason why is because nobody here has come out of that world, right?

Steve Walden: [00:33:26] That’s correct. And we also don’t have many consumer companies that get funding here, a whole lot of limitations and a bunch of categories.

Michael Blake: [00:33:36] Yeah. But the things we do do well here in Atlanta – information security, payments processing – if you have enterprise software, if you have a good deal, you can get funded.

Steve Walden: [00:33:45] You absolutely can. And I’ve had entrepreneurs complain to me about nobody has any money here in Atlanta. And my answer to them is much like the one you said, if you have a good deal, it’ll get funded. Even if it’s not in the category that’s normally popular in Atlanta, you will get it funded if you can prove that or demonstrate that it’s a good investment.

Michael Blake: [00:34:10] So, Atlanta has money, just maybe not money for you.

Steve Walden: [00:34:13] Yeah, exactly. I don’t know how to say it, but it’s not me, it’s you.

Michael Blake: [00:34:19] So, when a deal goes bad, what’s that like as an angel investor? How do you react? How do you then have the confidence to not sort of take all your money off the table, and hide, and go back into investing in index funds, real estate, gold, whatever?

Steve Walden: [00:34:37] You actually asked several questions. Probably the most important is how you react to it. If you look at it as a business, and you expect to get five absolute flops for everyone that comes in well, then every time you fail, you can say, “Well, that’s one less I have to do before I get to my five.”

Michael Blake: [00:35:04] Next one up.

Steve Walden: [00:35:05] Right. There are degrees of failure. A one-to-one payback is sort of a failure, but a lot of people wouldn’t consider that. So, the object is to get the ratios working for you, get six or eight companies invested in, and hope that with your advice and your very wise selections, you’ll get money back and then some.

Michael Blake: [00:35:41] And kind of what I’m getting to is we’re both aware of the stories of novice investors that invest. Maybe they’ve invest a relatively modest amount. Call it $25,000 or $50,000, right. And entrepreneurs will tell you that they’re often the highest maintenance, right if they’re novice investors, Maybe it’s not fair to categorize that by the amount, but assume if they’re novice investors, right, they’ll be our trying to reach the CEO every week, two or three times every week. “What’s happening with my money?” which is is distracting, obviously. And if you have that kind of mindset, it probably means you’re really not ready to take that kind of risk. Is that a fair characterization?

Steve Walden: [00:36:31] Probably.

Michael Blake: [00:36:31] Yeah.

Steve Walden: [00:36:33] On the flip of that, however, is if you’re able to offer good advice, and you call the entrepreneur on a daily basis, and offer good advice each time because you’ve been there, done that, then the entrepreneurs should take your call happily.

Michael Blake: [00:36:51] And I know with you, one of the things that you prize very, very highly is coachability, right. Somebody who’s willing to listen, doesn’t think they have all the answers. When we’re, certainly, looking for money, we want to present ourselves a certain way. We want to present ourselves as having all the answers when we pitch. But in fact, that can actually be a counterproductive posture in the angel world, can’t that?

Steve Walden: [00:37:17] Absolutely. And in fact, I have a friend and colleague who was about to invest in a company, and he asked me to interview the CEO. And after 15 minutes with the CEO, I said, “What attracted you to him was that he seems to have all the answers. That, to me, is a disincentive to invest in him.” And the guy walked away from the investment. At least, I hope. We haven’t heard the final results yet, but I hope he has.

Michael Blake: [00:37:57] I’m sure he took your advice. We could be here a much longer time, but I want to be respectful of your time. Just a couple of last questions on the way out. One is, if somebody now has listened this, we haven’t scared them off, and I hope we’ve scared off a lot of people-

Steve Walden: [00:38:16] Sure.

Michael Blake: [00:38:16] … who think that’s how — but there’ll be a few that. “I’m in,” where can they go to learn more about this?

Steve Walden: [00:38:25] Charlie Paparelli, who is a long-term angel investor who talks to other angel investors too says the best way to learn how to be an angel investor is to write a check.

Michael Blake: [00:38:42] It sounds like Charlie.

Steve Walden: [00:38:43] Yeah, it does sound like Charlie. And there’s a lot of truth to that. There’s a lot of books that you can read about success rates and things to look for. But at the end of the day, jump into the fray, do it with a small amount of money, you can do it for $5000 or $10,000, and learn every day from what the company is doing and what your fellow investors are doing. Hopefully, you can join a group that does a lot of investing and can coach you a little bit on, not only the investment, but how to act as a share owner in a company. And as you get better at it, you’ll probably do much better with your second, and third, and fourth investments.

Michael Blake: [00:39:29] And just as a sneak preview to our listeners, Charlie Paparelli is actually recording a podcast with us next month. So, he’ll be on. And the topic will be, Should I Raise Angel Capital? And that’ll be published some time in August or early September.

Steve Walden: [00:39:43] Good.

Michael Blake: [00:39:44] So, I’m a huge fan of Charlie’s, and I love his blog too. It’s one of the few that I make sure that I do not mess up.

Steve Walden: [00:39:51] Yeah, I agree.

Michael Blake: [00:39:53] If people want to learn more about angel investing, can they contact you? Would you be willing to take a call or receive an email?

Steve Walden: [00:39:59] Sure, I’d be happy to. I’m probably a lot more reachable by email than by phone calls. You can-

Michael Blake: [00:40:09] So, what’s your email address?

Steve Walden: [00:40:10] For this, it would be swalden@thewaldenassociates.com.

Michael Blake: [00:40:20] Okay. So, that will do it. That’s going to wrap it up for today’s program. I’d like to thank Steve Walden so much for joining us and sharing his expertise with us today. We’ll be exploring a new topic each week, so please tune in, so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision Podcast.

Decision Vision Episode 23: Should I Export? – An Interview with Gene Plavnik, Heat Technologies, Inc.

July 11, 2019 by John Ray

“Decision Vision” Host Mike Blake and Gene Plavnik

Should I Export?

What are the pitfalls of exporting to foreign markets? How do I develop international sales channels? How do I find distributors in other countries? Gene Plavnik of Heat Technologies, Inc. answers these questions and more in an interview with Michael Blake, Host of “Decision Vision.”

Gene Plavnik, Heat Technologies, Inc.

Gene Plavnik, Heat Technologies, Inc.

Gene Plavnik is the Founder and President of Heat Technologies, Inc. Gene has more than 25 years of experience in research, development and commercialization of various high efficiency, low emissions, energy technologies for a cross-section of industries: paper and film converting, printing, boilers and water heaters (HVAC), utilities, incineration, paper production, cement production, steelmaking, etc.

Gene holds an M.S. in Heat and Mass Transfer Engineering. He also hold 6 US and international patents relevant to the field of heat and mass transfer, drying, heat exchangers, boilers and water heaters.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

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Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions, brought to you by Brady Ware & Company. Brady Ware is a regional, full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Michael Blake: [00:00:20] And welcome to Decision Vision, a podcast giving you the listener clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic. But rather than making specific recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Michael Blake: [00:00:38] My name is Mike Blake, and I’m your host for today’s program. I am a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe with your favorite podcast aggregator and please also consider leaving a review of this podcast as well.

Michael Blake: [00:01:03] Today’s topic is about exporting, and should I export? And I think this is a very interesting topic because we’re bombarded with messaging all the time that we’re in a global economy, and in order to maximize the value of a business that we need to be sending our products abroad, we’d just be selling to different countries, need to be doing things internationally.

Michael Blake: [00:01:34] And, of course, to some extent, international business is sexy. I mean, who doesn’t like the opportunity maybe mix a little bit of business and pleasure going to Brussels, to Paris, or to Hong Kong. But the reality is once you take a look at doing business internationally and exporting, it’s not all that easy. There are all kinds of barriers that have to be overcome. And it turns out that selling into Rome, Italy is very different from selling into Rome, Georgia.

Michael Blake: [00:02:09] And I can’t think of no better person to help us walk through this topic than my dear friend, Gene Plavnik. Gene and I have been friends for I’m going to say going out about 15 years now. I think it’s about that long. I had no gray in my beard at the time. That’s how long ago it was, and I had one son at the time. And Gene is Founder and President of Heat Technologies Inc. He has more than 25 years of experience in research, development, commercialization of various high-efficiency, low-emissions energy technologies for a cross-section of industries, including paper and film converting, printing, boilers and water heaters, utilities incineration, paper production, cement production, and steel making.

Michael Blake: [00:03:01] He’s also originally from my adopted second hometown of Minsk Belarus. He holds a Master of Science in Heat and Mass Transfer Engineering. And Gene founded his company, excuse me, here in Atlanta in 1996. And the company specializes in the development of manufacturing and sales of next-generation commercial and industrial heat drying equipment for both industrial and advanced residential uses. They’re also working on additional technology projects including development of high-efficiency, water-based energy equipment for consumer and commercial applications. And they have several patents on technology both here and across the world. Gene, welcome to the program. Thank you so much for coming on.

Gene Plavnik: [00:03:50] You’re most welcome and thank you for inviting me.

Michael Blake: [00:03:54] So, you’re not a large company necessarily. When we think of companies that do business internationally, especially here in Atlanta, we think of Coca-Cola, we think of Arby’s, we think of Newell Rubbermaid, but you’re not as big as those companies, are you?

Gene Plavnik: [00:04:15] Not at all. We’re a small business concern, S-corporation formed in Atlanta. We have basically two design engineers. We have several contractors that help us to build our equipment here in Atlanta Metropolitan area. We have several electrical contractors that help us to build control systems. And we quality control our equipment, assemble it, quality control it, and sell it in the United States, North America, South America, worldwide.

Michael Blake: [00:04:56] And your global headquarters is just an office in your home, right?

Gene Plavnik: [00:05:01] That is correct.

Michael Blake: [00:05:03] So, what was the first country you started exporting to?

Gene Plavnik: [00:05:06] Germany.

Michael Blake: [00:05:08] And why was that? That’s interesting. I am going to come back to that one. You know why. Why Germany?

Gene Plavnik: [00:05:16] Germany is an engine of Europe. 41% of European GDP is manufactured in Germany. As a country, Germany managed to preserve its works with the global economy, to preserve its workforce. And, also, German culture is in the kind of a very susceptible to innovation. We all know from 15th-14th centuries how many inventions were formed and brought to the world by German inventors, by German explorers.

Gene Plavnik: [00:05:55] Another kind of attached to it was our technology is energy efficient. And energy efficiency, in general, in Europe is more acute, and important, and kind of a true requires attention, and also goes along with German culture. And I can give you later on an example how impressed I was with savings. So, every day, energy savings by ordinary German cities. And so, Germany was our first step. In general, in plain English, if you sell to Germans, then you can sell to the rest of Europe because they are very critical, very conservative customers, very skeptical customers, and very intelligent customers. So, if you can sell to intelligent, skeptical customer, he becomes your best advocate.

Michael Blake: [00:06:55] So, those are a good match that, obviously, Germany is renowned for their engineering. They appreciated and appreciate your engineering because you have some highly engineered, obviously patented, intellectual property there. And so, you knew that there would be a match. And as that driver of Europe, as you said, once you kind of get in Germany, into Germany, what a great reference customer, right? That’s got to be easier to sell to France and Italy and-

Gene Plavnik: [00:07:28] You are correct. You most likely will have a good — you’ll have a good reference, so that if people understand that you sell to Germany, then you can sell to anyone else or. at least, they know that there is installation, there is a reference. Even though that sometimes this reference is confidential, but I guess word of mouth, internet discussions within the industry will open the doors other group, other customers.

Michael Blake: [00:08:01] Now, how did you make that first sale? Did a German customer somehow find you? Did you go to a conference? Did you go door to door someplace in Berlin? I mean, how did you kind of connect with that first German customer?

Gene Plavnik: [00:08:17] You’re absolutely right. Once you make a decision to sell internationally, then you need to worry about distribution somehow. So what we did in our particular case, we went to a trade conference. At the time, it was 2011 in Chicago. And over there, we met a president of European, a similar association in Europe, who happened to have contact right there at the conference, a German-based company that sells here. So, we established the contact there. And after some negotiations, we established a sales agreement with this particular group, and we started selling through them.

Gene Plavnik: [00:09:04] And it’s interesting to note that there are two important strategic sales channels continuously occurred to us. Sales channel number one, it’s internet. We use Google Analytics to look at basically who was visiting our website. And the privacy law does not really allow you to see much but, sometimes, you can get a website name. And at that time, one German company was spending a lot of time on our website. So, that was one channel. We gave this name to our German friends. They approached appropriate parties here. They also need to — you need to select your sales channels appropriately.

Gene Plavnik: [00:09:56] It depends on what you sell, if you sell commodities or if you sell high-end equipment. So, if you start offering or start give representation to a company that sells commodity and ask him to sell high-end equipment while you have that equipment, nothing will happen out of it. So, again, to worry about distribution, you need to find the right agents, so to speak.

Michael Blake: [00:10:20] And in your mind, I mean is selling to a German customer different from selling to an American customer? You touched  on this a little bit, but it’s worth underlining.

Gene Plavnik: [00:10:32] Absolutely.

Michael Blake: [00:10:32] That must have meant that you hired a German distributor that understands the language of selling to Germans, right? It’s got to be different than selling to an American customer.

Gene Plavnik: [00:10:43] It is different, and it is critical. I would say to have appropriate representation, not only someone who understands how to sell technologically from engineering point of view or from industry point of view, but it’s important for someone to know the culture, to know industry culture. Even not like a general culture but industry culture in Germany is different than industry culture in the United States, so the sale is different.

Gene Plavnik: [00:11:19] And you learn as you go. So, you have to trust your partner. You have to spend a lot of time yourself in Germany because if you start selling internationally, your international company partners, whatever, customers, prospect, they want to see you. They want to know you exist. They want not to touch you but know that this is a real person. He is here. And I personally spent so much time in Germany. One of my customers said that he will not allow me to be in his office without German green card.

Michael Blake: [00:11:57] So, there’s also a number of formalities of exporting, of course – customs, freight, other kind of formalities. How do you handle those? Do you take care of those yourself? Is there a separate company you outsource that to? How do you work through that?

Gene Plavnik: [00:12:18] There are some things that one needs to do himself, whether it’s a big company or small company. But there are certain standards that are available or guidelines, I would say, that are available on the website of US Department of Commerce that explain to American companies willing to export its equipment or products what needs to be done. So, in our case, components of our equipment needs to become compliant with certain European standards. And there must be a list of these standards and signature of authorized persons. So, this needs to be done by us. There must be description of equipment with some photographs, also needs to be done by us. It needs to be kept. One file needs to be kept indefinitely at the company and one, as a file, will be with your local distributor in Germany. So, these things need to be done by the company itself.

Gene Plavnik: [00:13:31] The rest of it can be easily done by freight broker, custom broker, your choice. Typically, we select a company that takes care of that. We outsource, completely outsource boxes of freight going through customs, et cetera. We need to help the broker, and everyone needs to help its broker to identify the equipment in national harmonized industrial codes or commercial codes. So, if it’s a mineral water, it should be bottled mineral water in 7-1/2 to 50 milliliters bottles in glass, plastic and et cetera, et cetera.

Gene Plavnik: [00:14:13] In our case, it’s equipment for a specific dryer for printing industry or converting coating industry. This is a harmonized code. This is how much it weighed because the freighter will — you have to insure it. You cannot not to take insurance. So, you have the insurance and that helps your freight provider to appropriately insure the equipment or insure your product. Regardless, it’s a general requirement.

Gene Plavnik: [00:14:44] And then, you can get your quote in. Basically, paperwork is extremely important because your product can get stuck at the custom of destination. We had one case. When it was stuck without any reason in Italy, actually, it was basically in customs for several weeks simply because it was not properly commercially invoiced. One of the documents was not properly filed according to this particular country. So, your freight provider should be skilled and qualified to do that. I think it’s a wise decision to, actually, outsource these services and not to have this headache.

Michael Blake: [00:15:36] Now, you talked about insurance. Well, what kind of insurance? Is that insurance for your equipment and transit in case they were damaged? What kind of insurance are you talking about?

Gene Plavnik: [00:15:45] That’s exactly right. I’m talking about equipment insurance in transit until it reaches destination.

Michael Blake: [00:15:53] And what you make, these industrial dryers, they’re not the largest pieces of equipment in the world, but they’re also bigger than a laptop. So, do you find that you tend to ship more by sea or by air freight?

Gene Plavnik: [00:16:08] In our case, it’s always airfreight to customer.

Michael Blake: [00:16:11] It is? Okay.

Gene Plavnik: [00:16:11] It’s a customer based process. So, you always ask your customer, “How would you like it to be shipped?” And because our equipment are more or less compact, the difference between an airfreight and ocean freight is negligible. So, we offer customer these quotes, what would you like? Because customers, ultimately, is the one who pays for it. So, customer also can say “You know what, don’t worry about the freight. I have my own freighter. He will approach you. All you need to do is provide documentation he requests.” And it could be power of attorney, commercial invoice, some standard. Again, the best information we found was on the website of Department of Commerce, US Department of Commerce. So, once you address it, it’s more or less easy.

Michael Blake: [00:17:05] Okay. So, that’s interesting. So, when you designed your equipment, was that a deliberate feature to make sure it could be compact enough to ship by airfreight or was that just sort of a happy circumstance?

Gene Plavnik: [00:17:20] I would recommend to look into it. By accident, we never had any problems but, yes, there are restrictions by height, and by weight, by size of a container that will be taken by airfreight, or there are cargo planes and passenger planes. So, equipment that’s small enough, it can go into passenger planes. We just don’t know about it. But if equipment is of larger size, it can go to commercial plane. And it’s a different schedule, different delivery, a lot of different things.

Gene Plavnik: [00:17:54] We did ship by ocean, again, at the customer request. And the loading of our equipment on to container was a big deal. And we outsource it to the company who does it for a living. And I do recommend to do so because they will do proper loading, they will do proper — they properly secure equipments. Anything. It’s not specific to our industry. It just needs properly — done properly. And it makes a big difference when equipment is received at the port of destination if you ship it by ocean.

Michael Blake: [00:18:34] So, how many countries are you exporting to now?

Gene Plavnik: [00:18:38] Our main focus was E, and E is European Union. We have installations in Croatia, in Italy, in Germany. We have installation several in Italy actually. We have installation in Malaysia. And right now, we are looking into South Korea, Japan, and Singapore. I can tell you why. These countries respect intellectual property, which is intellectual property theft is a big deal. It’s a big threat, in general, to our economy. I’m not advocating anything. I’m giving you the reality of that. And that’s why we tend to stay away to developing countries such as India and China.

Michael Blake: [00:19:39] But let’s dive into that. You can talk about this at whatever comfort level that you have. But you actually just finished a large intellectual property dispute with a German company of all things, which is not what we would expect, right. The stereotype is, like you said, China, India, other developing countries, without the same legal background, are not as respectful of intellectual property. But of all the places you’ve been, Germany is a source of a big problem. Were you very surprised by that?

Gene Plavnik: [00:20:16] Shocked. It came as a shock because we would never imagine that we will be fighting this particular company, in general. And, again, it came out as this country respects intellectual property, and it’s a lengthy process. We were litigating this company by German law in Germany. And, apparently, we won the case because Germany, as a country is a country of law. It respects intellectual property. So, that’s why.

Michael Blake: [00:20:58] And that took what about two years?

Gene Plavnik: [00:20:59] Three.

Michael Blake: [00:21:01] Three years.

Gene Plavnik: [00:21:02] And it’s not over yet because, by law, in Germany, you lose, a party can file for appeal. And from one appeal to another appeal, but the first step is important. I was actually very much impressed that panel of judges in Germany decided to completely decide to rule the case in our favor. Absolute. There was no left and right.

Michael Blake: [00:21:27] So, even though the starting bad news was that your German partner proved to be unreliable at a country level, at least, you’re able to prevail even though you’re, in effect, the visiting team, right? And I don’t know that companies that go to China and other countries feel like that if they’re a foreign company in a legal process, they wouldn’t necessarily have confidence for being treated fairly. But clearly, you were.

Gene Plavnik: [00:21:58] Yeah, it was a customer actually. It was not a partner. It was a customer. Very reputable company on the outside. On the inside, some of the core industry, so-called, I would say partner, but some of the competitors, if I may say so, call them Chinese of Germany. So, unfortunately. But intellectual property is important; and therefore, the choice of your sales country where you plan to sell is also important because imagine what will happen in huge economy like China or India with unlimited resources and different perception of law.

Michael Blake: [00:22:48] Sure. So I’m curious. You’re born outside of the United States but you’ve been here for over 30 years, if I remember correctly. Do you think that your bicultural, your bilingual nature gives you an advantage in exporting because it gives you sort of a perspective? Maybe not all Americans necessarily have of how other cultures think how they address things.

Gene Plavnik: [00:23:18] No, I wouldn’t say so. It just, I guess, the nature of the beast. By nature, from being a very reserved and quiet boy, I became a fighter. And the only reason that you need to basically keep your fire, you need to keep your spirit high, you need to — don’t let be depressed. Don’t let yourself be overwhelmed by situation, get tough within the situation, and try to make right decisions along with your emotions. That’s lessons, actually, I learned in this country. So, I wouldn’t say that my foreign background somehow influenced. Actually, it’s more or less — for most people, it’s a fear, going outside and et cetera.

Gene Plavnik: [00:24:18] And I would highly recommend to all American companies, start looking outside of the country because very few American companies actually sell. And we have a lot to offer as a country, as in a level of our engineering. We just underestimate. I think our engineers, our industries, and its company underestimate the ability to sell worldwide.

Michael Blake: [00:24:45] Well, I think I’d like to drill down on that a little bit actually because I think the hardest part is getting started. So, in your case, if I understand the story correctly, you identified Germany as a likely customer. Maybe there’s little luck involved because you found out that they were scoping out your website. And so, you thought up on Google Analytics, right. But because you are paying attention to your website, which is, of course, your store front to the entire planet, right, you were able to identify a lead, right. And the hardest thing about businesses is finding that lead. But then, once you have that lead, I’m guessing, then, your first customer, the second one, the third one becomes so much easier because now you kind of have a foothold, you’ve learned some things, you’re generating money from abroad which means it’s easier to make that investment. Is that a fair way to describe it?

Gene Plavnik: [00:25:44] Yes, absolutely. Once you made your first sale, your confidence is up. You can give customer a discount for disclosing the name. Usually, it doesn’t come free. And you may have an agreement with the customer even to show non-compete to other industries because there are common issues – maintenance, energy usage, or reliability, service, and so forth, and so on. They are valid through cross cuts of equipment. You have to know secrets how something is made, but you can ask these questions and see your equipment in operation. So, yes, we’re still working on it. I mean, France is the next frontier. We don’t have anyone and anything in France but we’re working on it.

Michael Blake: [00:26:36] What do you think your first step will be to make that first sale in France? What is your strategy?

Gene Plavnik: [00:26:43] Same. We need to find the right company that would be interested in representing us and would be qualified to represent us. We change our distributors. We had — at some point, we had two personal or in a one big company in Switzerland, and we decided to discontinue the relationship. Why? Very simple reason. They were selling commodities. They were selling parts, inks, coatings, commodities. They were not selling the value-added equipment, and we transferred it to industry experts who became a sales expert because of the knowledge of the industry. And then, things change right in front of us.

Gene Plavnik: [00:27:33] We went through the steps. You need to be prepared to make tough decisions and stand by your words because if someone generates a lead or initiates a sale, and then you’ll fire him, and we give one year, for example, if it happens within a certain period of time, we pay him commission. Even we are not happy, et cetera, we don’t want any bad relationship. So, you need to act responsibly. You need to be tough, and you need to be noble. You need to hold your work. That will create your reputation.

Michael Blake: [00:28:06] And never cheat your sales people out of commission.

Gene Plavnik: [00:28:09] No.

Michael Blake: [00:28:10] Ever.

Gene Plavnik: [00:28:11] No, no, no. .

Michael Blake: [00:28:12] That’s a disaster.

Gene Plavnik: [00:28:13] That is a disaster.

Michael Blake: [00:28:14] So, do you think you’ll find this French distributor at a trade show maybe? Will you go to France and go to a trade and industry show? Or do you think you’ll find them on the internet? How do you think you’ll find something like that?

Gene Plavnik: [00:28:29] I will call a US Embassy in France and ask Dr. Sheikh to help. That’s basically will be my — we try to work with various channels like the Georgia Department of Economic Development to find anything. Unfortunately, it was all they desire. We didn’t get the response we want. And so, my plan is (A), I met some under the trade show in Germany, and he’s a potential customer. He is a user of a technology. So, I’ll call him and tell him, “Jean Pierre, I need your opinion. We need someone to represent us. Do you have a new one that you like in person?” Not necessarily he will sell you, but you would recommend. So, that’s what I would do. You need to know someone in the industry.

Gene Plavnik: [00:29:23] And the second is I believe that today with today’s administration attention to intellectual property and international trade. I think you can get better response if you approach US Embassy in a particular country where you sell. So, these are two channels that I’m planning to pursue.

Michael Blake: [00:29:45] I’m very glad you brought that up because I did want to ask you, of course, that the United States, as every country, would like to increase their exports, right. It’s obviously an economic driver. You mentioned the state level wasn’t all that helpful. You talked about contacting the embassy, which is interesting. I’m not trying to sell what I’ve thought about that. What about national programs, such as Exim Bank or things of that nature, have you found resources like that to be useful?

Gene Plavnik: [00:30:19] Yes, I believe that is useful even though we didn’t use it. We typically base our sales on cash as a secondary, as a letter of credit. So, we prefer cash. And because it’s a high-end, high-value equipment with high-end components in it, we want 90% of the price to be paid before we ship at any conditions. With Customs at 10, 20, 40 and we tell them that’s fine but we will not ship before 90. US overseas, anyway, we will not ship before 90.

Gene Plavnik: [00:30:57] And sometimes, excuse me, if 10% is a sizable chunk of money, if you wish, I would direct highly recommend to go to Exim and use Exim. Exim is a good program. It is kind of a somewhat slow program because there are set certain periods of time you need kind of six months need to expire, you need to approach your customer so many times. And so, then, Exim help you to reimburse some cost, et cetera. But I would recommend to a company that are different than us to use Exim Programs.

Michael Blake: [00:31:34] So, what are some of the key lessons that you’ve learned? What would you do differently knowing now if you had to do it all over again?

Gene Plavnik: [00:31:46] There was one little glitch in one of the sales in Indonesia. And I want to basically — we also sold with a 90 — well, it was LOC, letter of credit. The sale customer insisted, purely insisted, but there was 40% upon delivery, basically, after processing the customs. So, since it was Indonesia, not Germany, he had some connections, and took his chief financial officer to the port and grabbed the equipment before paying 40% of the price. So, letter of credit, you need to be careful. You need to proceed with caution on your sales. I’d probably deviate from the question. What was the question again?

Michael Blake: [00:32:41] Well, I think you’re answering it. So, I asked you about what’s a mistake you learned a lesson from?

Gene Plavnik: [00:32:46] If I would do it again, I would still insist, instead of a letter of credit, I would insist on cash terms. It depends on industry. That’s what we insist, and that’s what we prefer. I don’t know how it is done in different industries But in my point of view, try to get as much money before a customer — customer needs to see that your equipment are ready or your product is ready. At this point, try to get as much money as you can, not because you want to rip them off, it’s a fixed price, but if there is a conflict, then you have more leverage, you have more money left for the equipment or product that you manufacture, or acquire, then to resell, et cetera.

Michael Blake: [00:33:33] Well, as they say, possession is 9/10 of the law, right? That’s probably 9/10 of law for import export as well.

Gene Plavnik: [00:33:39] Yes, So, that’s correct.

Michael Blake: [00:33:42] Gene, this have been great. I’ve learned a lot. I know our listeners will learn a lot. If somebody wants to contact you, maybe find out more about exporting or even they just want to learn more about your equipment, how can they contact you?

Gene Plavnik: [00:33:54] Via our website. There is info, request for information. If they just put subject and provide with appropriate question in e-mail, we will be glad to respond.

Michael Blake: [00:34:08] That’s heattechnologiesinc.com?

Gene Plavnik: [00:34:08] At info@heattechnologiesinc.com.

Michael Blake: [00:34:13] All right. Very good. Well, that’s going to wrap it up for today’s program. I’d like to thank Gene Plavnik very much for joining us and sharing his expertise with us today. We’ll be exploring a new topic each week. So, please tune in, so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoyed this podcast, please consider leaving a review with your favorite podcast aggregator. That helps people find us so that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision Podcast.

To Your Health With Dr. Jim Morrow: Episode 12, The Case to Vaccinate

July 10, 2019 by John Ray

Dr. Jim Morrow, Host, “To Your Health With Dr. Jim Morrow”

Episode 12, The Case to Vaccinate

On this edition of “To Your Health With Dr. Jim Morrow,” Dr. Jim Morrow makes the case to vaccinate, arguing that vaccines are safe, necessary, and they work. The fears “non-vaxxers” have on the side effects of vaccines are not based in any proven scientific evidence. “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Dr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

Dr. Morrow’s Show Notes

History of Vaccines

  • Edward Jenner used cowpox material to create a vaccine for smallpox in humans in 1796.
  • Louis Pasteur created a rabies vaccine for humans in 1885
  • And then, at the dawn of bacteriology, developments rapidly followed.
    • Antitoxins and vaccines against diphtheria, tetanus, anthrax, cholera, plague, typhoid, tuberculosis, and more were developed through the 1930s.
  • The middle of the 20thcentury was an active time for vaccine research and development.
    • Methods for growing viruses in the laboratory led to rapid discoveries and innovations, including the creation of vaccines for polio.
    • Researchers targeted other common childhood diseases such as measles, mumps, and rubella, and vaccines for these diseases reduced the disease burden greatly.
  • Innovative techniques now drive vaccine research, with recombinant DNA technology and new delivery techniques leading scientists in new directions.

Measles Has Been All Over The News

  • Measles Cases in 2019
    • From January 1 to June 27, 2019, 1,095** individual cases of measles have been confirmed in 28 states. This is an increase of 18 cases from the previous week. This is the greatest number of cases reported in the U.S. since 1992 and since measles was declared eliminated in 2000.
  • Why The Spread of Measles?
    • The majority of people who got measles were unvaccinated.
    • Measles is still common in many parts of the world.
    • Travelers with measles continue to bring the disease into the U.S.
    • Measles can spread when it reaches a community in the U.S. where groups of people are unvaccinated.

Common Misconceptions About Vaccines

  • “Diseases had already begun to disappear before vaccines were introduced, because of better hygiene and sanitation”.
    • Statements like this are very common with the anti-vaccine crowd, the intent apparently being to suggest that vaccines are not needed.
      • Improved socioeconomic conditions have undoubtedly had an indirect impact on disease.
      • Better nutrition, not to mention the development of antibiotics and other treatments, have increased survival rates among the sick; less crowded living conditions have reduced disease transmission; and lower birth rates have decreased the number of susceptible household contacts.
      • But looking at the actual incidence of disease over the years can leave little doubt of the significant direct impact vaccines have had, even in modern times.
  • For example, there have been periodic peaks and valleys throughout the years, but the real, permanent drop in measles coincided with the licensure and wide use of measles vaccine beginning in 1963.
  • Other vaccine-preventable diseases show a roughly similar pattern in incidence, with all except hepatitis B showing a significant drop in cases corresponding with the advent of vaccine use. (The incidence of hepatitis B has not dropped as much because infants vaccinated in routine programs will not be at high risk of disease until they are at least teenagers. Therefore a 15-year lag can be expected between the start of routine infant vaccination and a significant drop in disease incidence.)
  • Haemophilus influenzae type b (Hib) vaccine is another good example, because Hib disease was prevalent until the early- to mid- 1990s, when conjugate vaccines that can be used for infants were finally developed.
  • Are we expected to believe that better sanitation caused the incidence of each disease to drop just at the time a vaccine for that disease was introduced?
    • Since sanitation is not better now than it was in 1990, it is hard to attribute the virtual disappearance of Hib disease in children in recent years in countries with routine Hib vaccination (from an estimated 20,000 cases a year to 1,419 cases in 1993, and dropping in the United States of America) to anything other than the vaccine.
  • We can look at the experiences of several developed countries after they allowed their immunization levels to drop.
    • Three countries —Great Britain, Sweden and Japan — cut back the use of pertussis (whooping cough) vaccine because of fear about the vaccine.
    • The effect was dramatic and immediate.
      • In Great Britain, a drop in pertussis vaccination in 1974 was followed by an epidemic of more than 100,000 cases of pertussis and 36 deaths by 1978.
      • In Japan, around the same time, a drop in vaccination rates from 70% to 20%-40% led to a jump in pertussis from 393 cases and no deaths in 1974 to 13,000 cases and 41 deaths in 1979.
      • In Sweden, the annual incidence rate of pertussis per 100,000 children of 0-6 years of age increased from 700 cases in 1981 to 3,200 in 1985.
  • It seems clear from these experiences that not only would diseases not be disappearing without vaccines, but if we were to stop vaccinating, they would come back.
    • Of immediate interest is the major epidemics of diphtheria that occurred in the former Soviet Union in the 1990s, where low primary immunization rates for children and the lack of booster vaccinations for adults resulted in an increase from 839 cases in 1989 to nearly 50,000 cases and 1,700 deaths in 1994.
    • There were at least 20 imported cases in Europe and two cases in U.S. citizens who had worked in the former Soviet Union.
  • Here’s another thing you should know about vaccines. Older adults need them too.
    • Here’s why:
      • As we age, our immune system weakens. Older adults are more likely to be infected and develop complications from vaccine-preventable diseases.
      • Immunity from some vaccines can decrease over time, which means booster doses are necessary to maintain protection. Also, some bacteria or viruses change over time; this makes some annual vaccinations necessary.
      • Older adults are more likely to have a chronic condition, which can increase the risk of diseases such as influenza. Skipping a vaccine can have serious health consequences.

 Vaccine Safety: The Facts

  • ​​Many people have expressed concerns about vaccine safety.
    • The fact is vaccines save lives and protect against the spread of disease.
    • If you decide not to immunize, you’re not only putting your child at risk to catch a disease that is dangerous or deadly but also putting others in contact with your child at risk. Getting vaccinated is much better than getting the disease.
    • Indeed, some of the most devastating diseases that affect children have been greatly reduced or eradicated completely thanks to vaccination.
    • Today, we protect children and teens from 16 diseases that can have a terrible effect on their young victims if left unvaccinated.
  • Your healthcare provider knows that you care about your child’s health and safety. That’s why you need to get all the scientific facts from a medical professional you can trust before making any decisions based on stories you may have seen or heard on TV, the Internet, or from other parents.
  • Vaccines work.
    • They have kept children healthy and have saved millions of lives for more than 50 years.
    • Most childhood vaccines are 90% to 99% effective in preventing disease.
    • And if a vaccinated child does get the disease, the symptoms are usually less serious than in a child who hasn’t been vaccinated.
    • There may be mild side effects, like swelling where the shot was given, but they do not last long. And it is rare for side effects to be serious.
  • Vaccines are safe.
    • Before a vaccine is licensed in the United States, the Food and Drug Administration (FDA) reviews all aspects of development, including where and how the vaccine is made and the studies that have been conducted in people who received the vaccine.
    • The FDA will not license a vaccine unless it meets standards for effectiveness (how well the vaccine works) and safety.
    • Results of studies get reviewed again by the Centers for Disease Control and Prevention (CDC), the American Academy of Pediatrics, and the American Academy of Family Physicians before a licensed vaccine is officially recommended to be given to children.
    • Every lot of vaccine is tested to ensure quality (including safety) before the vaccine reaches the public. In addition, FDA regularly inspects places where vaccines are made.
  • Vaccines are necessary.
    • Your doctor believes that your children should receive all recommended childhood vaccines.
    • In the United States vaccines have protected children and continue to protect children from many diseases.
    • However, in many parts of the world many vaccine-preventable diseases that are rarely seen in the United States are still common.
    • Since some vaccine-preventable diseases still occur in the United States and others may be brought into the United States by Americans who travel abroad or from people visiting areas with current disease outbreaks, it’s important that your children are vaccinated.
  • Vaccines are studied.
    • To monitor the safety of vaccines after licensure, the FDA and the CDC created the Vaccine Adverse Event Reporting System (VAERS).
    • All doctors must report certain side effects of vaccines to VAERS. Parents can also file reports with VAERS.
  • Some parents are requesting that we space out their infant’s vaccinations because they are concerned that receiving multiple vaccinations at a single office visit might overwhelm the infant’s immune system.
    • Vaccine recommendations are determined after extensive studies in large clinical trials. They include studies on how vaccine recipients respond to multiple vaccines given simultaneously.
    • The overall aim is to provide early protection for infants and children against vaccine-preventable diseases that could endanger their health and life.
    • No scientific evidence exists to support that delaying vaccinations or separating them into individual antigens is beneficial for children.
    • Rather, this practice prolongs susceptibility to disease, which could result in a greater likelihood of the child becoming sick with a serious or life-threatening disease.
    • There could also be added expense (e.g., multiple office visits), additional time off from work for parents, and increased likelihood that the child will fail to get all necessary vaccinations.
  • Many patients are reading The Vaccine Book, in which the author, Dr. Bob Sears, cites studies that he interprets as showing that the amount of aluminum found in certain vaccines might be unsafe.
    • He thinks it is better to separate aluminum-containing vaccines, rather than give them according to the recommended U.S. immunization schedule. There is no science behind this.
  • Does the thimerosal in some vaccines pose a risk?
    • Thimerosal, a very effective preservative, has been used to prevent bacterial contamination in vaccine vials for more than 50 years.
    • It contains a type of mercury known as ethylmercury, which is different from the type of mercury found in fish and seafood (methylmercury). At very high levels, methylmercury can be toxic to people, especially to the neurological development of infants.
    • In recent years, several large scientific studies have determined that thimerosal in vaccines does not lead to neurologic problems, such as autism.
    • Nonetheless, because we generally try to reduce people’s exposure to mercury if at all possible, vaccine manufacturers have voluntarily changed their production methods to produce vaccines that are now free of thimerosal or have only trace amounts. They have done this because it is possible to do, not because there was any evidence that the thimerosal was harmful.
  • Some have expressed concern that some vaccines have been produced in fetal tissue.
    • The production of a few vaccines, including those for varicella, rubella, and hepatitis A, involves growing the viruses in human cell culture.
    • Two human cell lines provide the cell cultures needed for producing vaccines; these lines were developed from two legally aborted fetuses in the 1960s.
    • These cell lines are maintained to have an indefinite life span.
    • No fetal tissue has been added since the cell lines were originally created.
    • Some parents are concerned about this issue because of misinformation they have encountered on the Internet. Two such untrue statements are that ongoing abortions are needed to manufacture vaccines and vaccines are contaminated with fetal tissue.
  • The Failed Threat of Autism
    • An article linking autism to the MMR vaccine was retracted for fraud, but this misinformation persists and has caused long-lasting public health consequences.
    • Multiple studies have found no causal link between vaccination and autism, but the falsified report continues to cause parental concern.

Why Vaccinate?

  • Vaccination’s immediate benefit is individual immunity:
    • It provides long-term, sometimes lifelong protection against a disease.
      • The vaccines recommended in the early childhood immunization schedule protect children from measles, chicken pox, pneumococcal disease, and other illnesses.
      • As children grow older, additional vaccines protect them from diseases that affect adolescents and adults, as well as for diseases they may encounter during travel to other regions.
      • Travelers to certain parts of South America and Africa, for example, are required to receive the yellow fever vaccine, as the disease is still prevalent there.
  • The secondary benefit of vaccination, however, is herd immunity, also known as community immunity.
    • Herd immunity refers to the protection offered to everyone in a community by high vaccination rates.
    • With enough people immunized against a given disease, it’s difficult for the disease to gain a foothold in the community.
    • This offers some protection to those who are unable to receive vaccinations—including newborns and individuals with chronic illnesses—by reducing the likelihood of an outbreak that could expose them to the disease.
    • It also protects vaccinated individuals wh may not have been fully immunized against a disease (no vaccine is 100% effective)
  • When community vaccination rates drop below the threshold of herd immunity, widespread disease outbreaks can occur.
    • The threshold of herd immunity for polio, for example, is estimated to be between 80% and 86%;[1]if the vaccination rate drops significantly below this level, the level of community protection may not be enough to prevent the disease from spreading—primarily to those who have no prior immunity because they haven’t been vaccinated (due to chronic illnesses or vaccine refusal) or because they were vaccinated, but it was not effective.
  • This is precisely what happened in England when MMR (measles, mumps, and rubella) vaccination rates dropped.
    • Measles is extremely infectious; therefore, it has a higher herd immunity threshold than most other diseases.
    • In the late 1990s, MMR vaccination rates began to drop from more than 90% to 80% or lower—well below the level required for herd immunity against measles.
    • In response, the number of cases began to rise: while only 56 cases were confirmed in Wales and England in 1998, 1,348 were confirmed by 2008.
    • A disease whose spread in the country had been halted more than a decade prior was once again endemic.
  • Vaccination does more than just protect an individual; it protects entire communities. Sufficient vaccination levels can provide protection against disease for members of the community who would otherwise be left vulnerable.

            The best reason to vaccinate yourself or your child is, well, SCIENCE!!

Decision Vision Episode 22: Should I Set Up a Captive Insurance Company?, An Interview with Matthew Queen, Venture Captive Management

July 4, 2019 by John Ray

“Decision Vision” Host Mike Blake and Matthew Queen

Should I Set Up a Captive Insurance Company?

What is a captive insurance company? How can I use a captive insurance company both to manage my risks and control the cost of insuring those risks? In a conversation with “Decision Vision” host Michael Blake, Matthew Queen of Venture Captive Management answers these questions and much more.

Matthew Queen, Venture Captive Management

Matthew Queen, Venture Captive Management

Matthew Queen is the Chief Compliance Officer and General Counsel for Venture Capital Management. Venture Captive Management provides turnkey alternative risk financing services for middle market companies seeking greater control and profit in their risk funding solutions. The firm is a boutique provider of underwriting, accounting, claims management, and risk management. Solutions offered by VCM include the establishment and operation of single parent captives, group captives, association captives, risk retention groups, and managing general agencies. VCM manages insurance companies with three guiding principles: to provide asset protection for the beneficial owner, to control the process, and to provide profit to the beneficial owners. The captive is first and foremost designed to capture the underwriting profit that would normally stay with the standard commercial carrier under traditional insurance coverage.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:05] Welcome to Decision Vision, a podcast series focusing on critical business decisions, brought to you by Brady Ware & Company. Brady Ware is a regional, full-service, accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Michael Blake: [00:00:23] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic. But rather making specific recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Michael Blake: [00:00:42] My name is Mike Blake, and I am your host for today’s program. I’m a director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe on your favorite podcast aggregator, and please also consider leaving a review of the podcast as well.

Michael Blake: [00:01:07] And today’s topic is a topic about captive insurance companies, and should you have your own captive insurance program? And I’ve only started to run into this about five years ago when I worked for another accounting firm, and we happened to have a partner that kind of specialized in captives. And I didn’t really realize that if you want to, you can start your own insurance company. Now, it’s not as easy as doing that. It’s not like you just sort of go on Amazon.com, and click buy that insurance company, and you get started. It is a fairly complex process. And we’ve got an expert to talk about that today.

Michael Blake: [00:01:46] But it is under the right circumstances, something that companies, high-net worth individuals and investors may want to consider. It is complex. It certainly kind of goes up and down in terms of reputation. There are accounting firms and law firms that specialize in captive insurance programs. There are accounting firms and law firms that will not touch them with a 10-foot pole. So, you sort of see the gamut. And I think that’s what makes the — one of the things that makes this topic so interesting is because it’s hard to find folks that know what they’re talking about and are willing to talk about it.

Michael Blake: [00:02:30] So, with that, I’d like to introduce Matthew Queen, who is Chief Compliance Officer and General Counsel for a company called Venture Captive Management. He is responsible for regulatory compliance, program development, and claims management for captive insurance companies and risk retention groups. Prior to joining Venture Captive Management, Matthew developed his knowledge base by defending multinational corporations and state, federal and administrative courts, and provided state and local tax minimization strategies for Fortune 500 companies as a tax accountant at big four consulting firm. Matthew holds an undergraduate degree in business management from the Georgia Institute of Technology, a school that I flunked out of as a PhD candidate, and Advanced Degrees in Law and taxation from Georgia State University.

Michael Blake: [00:03:19] Venture Captive Management provides turnkey alternative risk financing services for middle market companies seeking greater control and profit in their risk funding solutions. The firm is a boutique provider of underwriting, accounting, claims management, and risk management. Solutions offered by Venture Captive Management include the establishment and operation of single parent captives, group captives, association captives, risk retention groups, and managing general agencies.

Michael Blake: [00:03:46] Venture Captive Management manages insurance companies with three guiding principles: to provide asset protection for the beneficial owner, to control the process, and to provide profit to the beneficial owners. The captive is first and foremost designed to capture the underwriting profit that would normally stay with a standard commercial carrier under traditional insurance coverage. Matthew, welcome to the program. Thanks for coming on.

Matthew Queen: [00:04:09] Thank you for having me.

Michael Blake: [00:04:11] So, as I like to do with many of my podcasts, I like to start with the vocabulary lesson because we can very quickly get into terms of art, and acronyms, and jargon that will lose the listener. So, let’s start with the basics. What is insurance, and where do captives fit within the insurance universe?

Matthew Queen: [00:04:34] Thank you very much, Captive insurance is really not as complicated as you think. So, you’ve got your checking and your savings account. Generally speaking, you want to spend the money in your checking account relatively soon. The savings account, you keep over here just in case. While the money put into your savings account is no different the money put into a captive insurance company, except, now, by funding our captive, we get a huge tax deduction for the premiums that we put in there.

Matthew Queen: [00:04:58] So, at its basic level, all I’m really doing is helping people to fund for risk. Now, the risks that you look at in a worker’s compensation, you’ve got health care benefits you’re providing for your employees, general, professional liability, those are all just various risks that you can fund with either traditional insurance where you pay premiums over to AIG, let’s say, or you can form your own captive and take all or a part of that risk. So, at the end of the day, it’s just a very tax-efficient way providing for risk management.

Matthew Queen: [00:05:30] So, one of the things that really is fun about what I do is that captive insurance exists at the frontier of insurance. Now, back when I was in my traditional defense, I never really got to go to the frontier. So, you get a case. Ssome plaintiff’s attorney is trying to beat you up for support, sort of, a slip and fall. You may find an exotic case that helps you win the case in some sort of a novel way but at no point are you going to the frontier of legal thought. That is not the case with captives because captives are, in a way, the zenith of risk financing. So, you’re taking on board underwriting, accounting. And even there within accounting, it’s not just gap. You need to have some knowledge of statutory accounting. You got to understand the claims process. You’ve got to understand how to talk in re-insurances. You’ve got to be able to go out there and lay out the risks. So, it really does bring in some novel theories.

Matthew Queen: [00:06:27] Consequently, we get to develop custom insurance products that can insure literally anything. So, my joke I tell people when they’re asking about captives is I can underwrite a ham sandwich. Not me personally, I’m a terrible underwriter. But what you would look at is any sort of a risk may be a good idea for a captive. So, why talk about the boring things? Let’s go straight to the fun stuff. So, for example, you’re now doing business in the UK, Japan, and America. And let’s assume things go south with Brexit and something wacky happens with the currency exchange rate between the dollar and begin-

Michael Blake: [00:07:04] That’s a good assumption, by the way.

Matthew Queen: [00:07:06] Yeah. So, what happens if the pound goes crazy? Can you insure against losses that would manifest as a result of doing cross-border transactions? The IRS is going to sit there and say, “No, no, no. That is nuts.” And this exact issue is that they have some guidance from the IRS where they’ve said, “We don’t like it,” but in 2015, they had a case called the RBI guarantee case where people were essentially insuring against the unexpected bad value of a fleet of cars. Long story short, it kind of looks like a put contract in the sense that you had a fleet of cars that are X when you bottom, expect to be Y at the end of five years. And if some foolish guy gets into an automobile accident, it’s worth much less than Y. They had captive pay out a claim, and the IRS said, “We don’t like that,” took it to tax court, got beaten up. Long story short, you can now ensure a financial interest. So, the currency exchange interest would be analogous to that.

Matthew Queen: [00:08:05] The reason I’m telling you this is only to just bust down the barriers right off the bat that when you’re dealing with captives, general liability, workers comp, all day long, no problem. But then, when you have like a supply chain risk, so you’re now an oil and gas company, and you’ve got some sort of an oddball issue with Venezuela 20 years ago, the IRS would say, “You cannot take a deduction for the premiums paid for supply chain risk. It’s just not an insurable event.” Over time, a lot of these middle market and large companies that have supply chain risks said, “We’re purchasing this in commercial markets. It’s being offered from Lloyd’s of London. We demand that we have the right to do this.” And that sorted itself out in courts. So, that’s where we are constantly. Where the market breaks down or the market is heading, consequently, I get to basically sit at the frontier and look just a little further than I was normally looking back when I was doing insurance defense.

Michael Blake: [00:09:02] And where that frontier is – just I want to make sure I’m absolutely clear – is that some entities are now basically setting up their own insurance companies, their captive, because they’re captive to that one particular company they serve, I assume, one customer, the customer that sets it up. Is that correct?

Matthew Queen: [00:09:25] Yeah, generally speaking. So, what you’re describing is a single parent captive insurance company. And that was developed by Fred Reiss in the mid-50’s. And he had a mining operation where he was unable to get normal insurance. So, he said, “To heck with it, I’ll just go directly to the re-insurers myself. I’ll take the first, let’s just say, quarter million dollars of each million dollar claim, and then I’ll place reinsurance above that.” That is the tried and shrewd method.

Matthew Queen: [00:09:48] And then, he went back and forth with the IRS trying to be able to deduct the premiums to finance that quarter million dollar layer in an reinsurance premium, but that was actually not much of an issue. That worked out really well. That was the creation of captive insurance. But he got laughed out of every single American domicile. And in order to make that fly, he had to go get an insurance license from Bermuda. That’s why captives are huge offshore. Bermuda looked at him, and they said, “This isn’t crazy. This is beyond anything we’ve looked at.”

Matthew Queen: [00:10:18] Now, when he showed up, he had a couple of million dollars to put into a captive insurance company. I mean, it was no different than just starting a new subsidiary company. General Motors wants to start Pontiac. It went ahead and put some capital to do that. So, this mining company said, “We’re just going to start an insurance company.” So, the IRS looked at this, and they said, “I doubt this is real. I mean, at the end of the day, I get that the parent company’s balance sheet is not going to be affected by your losses in this subsidiary. But come on, it’s all on the same economic family. So, if you’re paying premiums into your own little insurance company, how can you deduct that?”

Matthew Queen: [00:10:54] And that right there, we have described the first 60 years of captives. So, that’s a bit of an exaggeration. But in 2005, ’06, ’07, there was a pair of case called Rent-A-Center and Securities cases. The least you need to know about those cases is the IRS had been basically just losing ground inch by inch as larger or smaller and smaller companies start adopting captives for any number of risks. Automobile liability, you’ve got a fleet of cars, you’re probably going to be overpaying if you go to AIG. So, they brought in a captive expert, sit there and set him up with a self-insurance solution. The health care industry, they’re constantly having to deal with issues of medical malpractice and professional liability, so they started adopting it.

Matthew Queen: [00:11:41] And eventually, the IRS started conceding bit by bit like, “Well, maybe if you have 12 subsidiaries, and you’re paying us between that, but we’d never let you to insure the parent company because for whatever reason, that was not allowed.” It just became more complicated and more complicated to the point where the tax court said “Enough.” We look at this right here, this group of risks — and by the way, this is now the new rule for captives. We look at this group of risks, if in that group you can achieve the law of large numbers, such that we can accurately forecast within a standard deviation or two, the frequency of risks and the general severity, then we’re probably going to have an insurance situation. And that’s the debate right there. Do you have enough risk within your captive to actually have insurance?

Matthew Queen: [00:12:29] So, what I like about what we do is we focus on middle market companies that are in areas that are either uninsurable in some periods or lack capacity in the market. So, our company, about 80% of what we do is skilled nursing facilities and assisted living. At one point in the late 1990’s, the rate per bed was over $10,000 per bed for assisted living facilities. So, we created a risk retention group to, essentially, become a new insurance carrier focusing only on professional liability for ALS across the country. And I mean, that’s the model. You see a market breakdown. It’s just basic business 101. So, we created a solution that was accustomed to the market.

Michael Blake: [00:13:15] So, you mentioned awhile back that single parent captives are one type of captive. What are the other kinds? And kind of succinctly, what are the differences between them?

Matthew Queen: [00:13:27] Okay. So, the two big things that you want to think about are single parent group, group captives, and association captives. It’s kind of all in one bucket. So if you have a large company, you probably don’t necessarily need a group captive. You might be able to create your own captive on your own. And that’s really going to be a function of the type of risks that you have running through your company. So, if you have 5000 employees, probably don’t need to be in a group. But if you have like 100 employees, you may need to be in a group. And the simple reason is if one loss is going to basically eat up all the capital in your captive, I actually agree with the IRS, you don’t really have a captive.

Matthew Queen: [00:14:08] So, we can get into the differences between those but what I like about that association group and single parent captives is you can underwrite literally anything. So, all those nut job things I was saying in the beginning, totally fine. 100%, I will defend those to the end of time. Now, there is another form of captive. It’s called a risk retention group. We have a very large one, and it’s operating in 11 states. And I love this because it’s a huge trade-off. You can only write liability through a risk retention group, but you only have to get licensed in one state.

Matthew Queen: [00:14:45] So, I’m going to bring you up to date on something called the McCarran-Ferguson Act. So, in 1945, the Supreme Court was essentially overruled by Congress. So, in ’44, there’s a case called SouthEastern Underwriters where the Supreme Court determined that the business of insurance, like basically everything else, is subject to interstate commerce. Consequently, now, the federal government can regulate insurance. And the Departments of Insurance in 50 states went nuts. And with a surprisingly quick response, Congress passed the McCarran-Ferguson Act 1945, and that restored the power of insurance back to the states.

Matthew Queen: [00:15:25] Now, McCarran-Ferguson Act, you cannot overstate the power of this act. It not only restored the power of insurance back to the states, but it also did so by incorporating an understanding of due process that as it existed in the 1800s. So, not only is it the business of insurance, it’s state law, but it’s that ridiculously strong state law that you had back way before the Interstate Congress clause became a flexible part of the Constitution.

Matthew Queen: [00:15:53] And that’s relevant. I won’t explain why right now, but the least need to know is that when AIG, or CNA, or Chubb, if they want to enter into Georgia, they have to get on their knees and say, “Please let me in. Here’s the filing. Here’s the rates.” And the commissioner has the ability to sit there and say, “You know, I just don’t know how I feel about this.”  And that creates a significant amount of power in the insurance department. By the way, it doesn’t matter if AIG has got that exact policy rate and all the capitalization that you need up and running in 49 other states. The State of Georgia has the absolute right to say goodbye.

Matthew Queen: [00:16:31] Now, with the risk retention group, we have IRS domiciled in the District of Columbia. And because the Risk Retention Act was passed pursuant to federal law as one of the very few exceptions to McCarran-Ferguson, all I have to do is get chartered interstate. And chartered is just our legalistic way of saying you can’t stop me. So, I can march into Florida, Georgia, Alabama, Alaska, and I can write liability anywhere I want. It’s this huge loophole, and it allows us to undercut most of the carriers in the market because we’re just not as regulated. So, that’s what I love about the RRG. It’s like a curveball. But, again, I can’t underwrite a ham sandwich. It’s only liability. So, product liability, general liability, medical malpractice, all of those types of risks we can throw into an RRG, but property, no, no, no, no. Worker’s comp? Absolutely not. So, it’s just an interesting way of being able to add some value.

Michael Blake: [00:17:25] So, yeah. And it sounds like under the right circumstances, an organization may want to sponsor or be participant in one of these risk retention groups and may have their own separate captive entities as well, depending on what they want to insure.

Matthew Queen: [00:17:42] Yeah.

Michael Blake: [00:17:43] You have your own sort of portfolio, I guess.

Matthew Queen: [00:17:45] Yes. So a company like General Motors, they have their like multiple captive insurance companies. So, that would be your Fortune 1000 strategy. Most of your middle market companies, getting a captive up and running, it’s a sink of capital. So, you really do need to be in a situation where either you are best in class in what you do, and you don’t need to be paying as much in premium as you are, or you’ve got some sort of an unusual spot where the markets just can’t keep up.

Matthew Queen: [00:18:13] So, I mean, I’ll tell you an area in the market right now that if we could figure out how to underwrite a little bit better, we’d be able to become billionaires overnight. Coastal property anywhere is virtually uninsurable. I mean, it’s borderline uninsurable, and it’s industry non-specific. I don’t care if you’ve got a nuclear power plant, or an oil and gas facility, or a hotel, or anything in a REIT, the property rates are absolutely insane. That’s just because the past couple of years, the hurricanes have been really, really bad.

Matthew Queen: [00:18:43] Now, nobody’s come up with a solution for this quite yet because at the end of the day, there is some efficiency in the marketplace. Underwriters are doing the best that they can, but if we were able to sit there and use maybe insure tech to be able to get there and underwrite a little cheaper or get into a little bit better model of how the hurricanes are going to arise, then, yeah, we could roll out a captive tomorrow and bring in a whole bunch of different maybe hotels, for example, or municipalities, and basically custom write an insurance program.

Michael Blake: [00:19:12] That’s very interesting. So, I think, historically, one use of captives has been to insure risk that you couldn’t necessarily get out in the market. In the early days of my association with captives, I used to see cyber liability insurance because you couldn’t get it, or you couldn’t get in a conventional form. You see a lot of terrorism insurance as well. Are captives also being used to find kind of these holes in the market where you just cannot buy conventional insurance, or it’s just economically just not feasible to do it the normal way or the conventional way?

Matthew Queen: [00:19:53] Yeah. So, like the oil and gas industry, it has a huge loophole in its standard commercial general liability policy. The cyber risk for oil and gas is unusual, where if you can lean — I need an oil and gas expert here to walk me through it, but you can basically shut down safety valves in parts of the pipelines and turn these things into bombs remotely. Now, that’s a cyber liability, and it dovetails with terrorism, but it’s not going to be covered under property, and it probably wouldn’t be covered on your CGL. So, if that occurs-

Michael Blake: [00:20:25] CGL is what?

Matthew Queen: [00:20:25] Commercial general liability policy. So, you may be stuck with an uninsured exposure right there. And that, if you are covering an uninsured exposure, your broker and the underwriters, they should have caught that along the way. But what people don’t realize is that when you’re buying insurance, the insurance contract that you get is like a Tetris piece where each page or, really, each element of the contract is just put together. And each of the elements – let’s maybe just say we have 10 paragraphs over here that talk about the declarations and a couple more paragraphs over here that talk about the coverages and the exclusions, blah, blah, blah – that’s all been put together by teams of attorneys in different carriers that have worked together to come together with some sort of almost like Super Mario solution.

Matthew Queen: [00:21:10] And what I mean by Super Mario is in Super Mario Kart sense where he is kind of good at nothing but kind of okay at everything. That’s your standard ISO forms that you get. So, they have unintentionally some exposures in there that people just overlook because when you’re trying to say, “Oh, okay. Well, you’re a certain type of company over here, you need all of this form, basically paragraphs, that we’re just going to shove in there like little puzzle pieces, it just leads to some coverage gaps.”

Michael Blake: [00:21:37] So, you’ve hinted, and I know this is true, the IRS has — I don’t know if oppose is the right word, but certainly is looking at captives very carefully.

Matthew Queen: [00:21:50] Yeah.

Michael Blake: [00:21:50] Is that fair? So, in general, how is the IRS reacting to them now? Would you say that they’re — right now, would you say they’re more or less welcoming? They’re unwelcoming? Is it purely a case-by-case basis, and you have to kind of look at precedent and make your captive look like something else the IRS has already kind of let pass? How would you characterize that environment?

Matthew Queen: [00:22:13] The IRS’s relationship with captive insurance is like a guy’s relationship with his ex-wife’s new husband. I mean, it is never good, and they are tolerant only because kids are involved. And to lose the metaphor for a second, the IRS looked at the whole concept of self-insurance as a sham. I’m putting money from my checking account into my savings account. You shouldn’t get a tax deduction for that, but at the end of the day, if you’re saying that you can’t get a tax deduction for that, what you’ve really said is you don’t have the right to form an insurance company.

Matthew Queen: [00:22:47] Now, fundamentally speaking, that trumps all over the Constitution, and there’s no way that the IRS could have ever supported that if the defense attorneys that time had been smart enough to just key in on that. But what happened was they had some ill-prepared defense attorneys who just really didn’t understand what was going on back in the 50’s, 60’s and 70’s. It wasn’t until the late 80’s, specifically with a guy who won the Humana case, where they finally started to cobble together the elements of insurance. Now, insurance, as I hinted at before, it’s not a thing. Like when you go out and buy insurance, this is illusory. You’re really entering into a contract. And the concept of insurance is more of an emergent phenomena that exists when you have a couple of elements present.

Matthew Queen: [00:23:32] So, this phenomena was outlined in a long, long, long ago case called [Health Review of the Gears], where they had four elements you want to see. You want to have insurance in a commonly accepted sense. So, right off the bat, standard is kind of nebulous. They also have an insurable interest. You want have risk shifting in risk distribution. So, insurance in the commonly accepted sense is as follows. Let’s say everyone in a room puts money into a pot, and the last man standing gets all the money that’s left over in the pot. But if there’s anything that happens during the course of our lifetimes, we will take money from the pot to indemnify you. But that’s a Totten trust. That is not insurance. So, you have to have insurance in commonly accepted sense, which, generally speaking, is going to involve premiums to a third party that are underwritten appropriately, have an actuary that assesses their appropriate rate and amount of reserves that you need to pay the claims. That’s insurance in the commonly accepted sense.

Matthew Queen: [00:24:25] Then, you have to have an insurable interest. So, going right back to what I was saying in the beginning, the concept of an insurable interest could be a balance sheet item like the residual value of your fleet of cars, or it could be a fleet of workers to whom we owe coverage for worker’s comp. I mean, it could be anything that is a quantifiable loss.

Matthew Queen: [00:24:45] Then, you have the next element or elements, depending on how you look at it, risk shifting and risk distribution. I like to think of it very simply. Risk shifting is making sure that a loss on the captive insurance’s balance sheet does not travel up to the parent company. So, just capitalize that thing. How much you put in there? Whatever the actuary tells you to do. So, they say half a million bucks, there you go. Anything less than that, you’re wrong.

Matthew Queen: [00:25:10] Then, you’ve got risk distribution. And this is the one where we could just argue about angels dancing on the head of a pin. Nobody knows what risk distribution is. And if you hear differently, they’re lying. The IRS doesn’t know. The tax court certainly doesn’t know. And it’s never gone beyond tax court. So, everyone’s kind of up in the air. My personal thought is this. When I’m working with the actuaries, we can reasonably say that in the course of a year, based off of your lost history, you’re going to have X claims, you’re probably going to be okay because you’ve got enough different points of risk in there. So, how do you calculate that? Do you look at it just under your — we’ve got 500 employees in the worker’s comp policy. Is that risk distribution? Or what if we have a general professional liability policy with 500 beds that are insured plus 500 points? Now, do we have 1000 points of risk? Nobody knows.

Matthew Queen: [00:25:57] So there’s a lot of ways of creating this distribution with reinsurance, and I’m probably going way too far in underwriting, but that’s kind of the fun part of what we do. Like everything comes to us is a little puzzle, and it’s my job to say either you have a solution to your puzzle, or you know what, you maybe better serving commercial insurance.

Michael Blake: [00:26:14] So, can we boil it down to two or three things that can help a listener understand what are the gates that we need to think about as to whether or not they should seriously consider a captive insurance program?

Matthew Queen: [00:26:31] So, what I’m always looking for are people who are in high-risk industries. So, anyone who’s getting sued all the time should probably consider a captive. We’re in health care, and the doctors are getting sued all the time, skilled nursing facilities are getting sued all the time. Anything like that is a perfect candidate because 9 times out of 10, with a captive, you’re going to do just a little bit better risk management. And then we can select our own defense counsel. And then, rather than relying on the insurance companies’ hammer clause that just says “Fine, I’ll settle the whole thing for three quarters of a million bucks,” you work with your own defense counsel that says, “You know what, let’s push back, let’s punch him in the nose. And you know what? We may lose this thing, but I bet we won’t lose it for 750 grand.” And you can make that decision when you own the insurance company.

Matthew Queen: [00:27:16] So, that’s one area I look at. Others are just best in class. At the end of the day, there’s winners and losers in the insurance marketplace. And if you’re a loser, stick with commercial insurance. And what I defined by loser is if you are taking more money from the insurance companies than you’re paying in premiums, you probably won’t be insurable for long, but a captive would not be right for you. But there are people out there that are just better than the industry average in terms of the frequency of claims. Consequently, you are now a source of profit to your carrier of choice.

Michael Blake: [00:27:48] So, if you’re, in effect, a good driver, right-

Matthew Queen: [00:27:50] Yes.

Michael Blake: [00:27:51] … insuring yourself makes sense.

Matthew Queen: [00:27:53] Absolutely. And then, I guess the last area I would look at is just anyone who’s in a novel industry. So, we do get calls about once a month on cannabis and hemp. We haven’t really found a good way to do a captive in that situation. But that’s just an area where the market’s breaking down because the underwriters haven’t really figured out what those kind of risks look like. So, any sort of a new industry where you’ve got a lot of more unknowns than knowns, that may be a situation that may be a good fit for captives.

Michael Blake: [00:28:26] So, let’s say now that somebody has kind of heard enough, they say that, “I want to look into a captive,” what does it take to set one up? Because, first of all, is there a kind of a pile of cash you have to have available as a minimum to kind of see that captive, A? And then B, once you pass that threshold, what does that process look like from an expertise in time and expense perspective?

Matthew Queen: [00:28:54] So, the good news is that when you start the process, it’s no different than any other insurance submission. So, if you’ve ever had to go through that, you have to accumulate a couple of years of lost history. You guys sit there and send people in your current policies and the declarations page to see what’s currently being insured. Then, what I do is I take all that info, and I hand it off to the underwriting department. And then, they assess whether or not they think that they can put some layer of the risk within your captive.

Matthew Queen: [00:29:21] So, let’s assume, for the sake of argument, you’ve got some sort of a lender or maybe a landlord that requires you to have 1 million, 3 million commercial general liability limits. Well, you would never put a million bucks of exposure into your own captive. But guess what? Neither does AIG. That’s the joke. AIG, when they look at a risk, why even screw around with AIG? Space X, they have a captive insurance company and limits on their policy are $100, $300 million dollars a piece. And that’s because the FAA has something to say about that. When they were using AIG before, AIG only took like the first couple of million bucks of that claim. And then, they went to the reinsurance markets and said, “Who wants a piece of this?” And that’s a real skill set, by the way, learning how to layer those risks on the back end.

Michael Blake: [00:30:05] Sure.

Matthew Queen: [00:30:06] Now, the piece of paper there, it’s an AIG but that’s not true. At the end of the day, it was a village of insurance carriers all came together for this risk. Now, essentially, all you’re doing with the captive is just taking some layer of that. So, again, going back to the one mill, three mill example, maybe you take the first quarter million dollars because, right now, your capital is such that you can only really put like 100,000 or maybe 250,000 to a captive. Then, over time, theoretically, you don’t have too many clients because you’re a good operator. And instead of taking dividends out of your capital, you let it grow.

Matthew Queen: [00:30:42] Now, we’ve got half a million bucks of capital in the captive. And now, we can write a little bit more risk. We can take, instead of maybe first quarter million per claim, we take the first 350, and so on, and so forth. You expand vertically, and you capture more of that underwriting profit, and you basically cut out the reinsurers or the excess carriers along the way. And eventually, over time, may expand into another line of captive of insurance. So, maybe we started with professional liability. And then, we say, “Oh, man, I’m really getting beat up on health care. So, why don’t we put some benefits through there?” So then, that’s the way we model it. You always want to just start with the biggest problem that you’ve got, and then just slowly expand from there.

Michael Blake: [00:31:17] Okay. So, you figure out what you need to insure. Then, I guess, you figure out kind of what number of dollars makes sense to start that first layer of the insurance pool. And then, you got to arrange, in effect, a syndicate of reinsurers, right? And that’s what you guys do, at least, in part.

Matthew Queen: [00:31:36] Yeah. Yeah. So, I mean, I don’t pretend to know enough about captive insurance to actually do the accounting behind it. I’m not really an underwriter, but we have them on staff. And I think that’s really important. A captive manager should have someone on staff who can underwrite anything. And you need a really experienced accounting — either accounting expert or team, that can sit there and handle these things, because it’s not rocket science, but it’s just not normal accounting.

Michael Blake: [00:32:04] It isn’t, right? Statutory accounting is a little bit different. It’s not quite the same language as GAAP.

Matthew Queen: [00:32:10] That’s right. And whenever you’re dealing with a risk retention group, in particular, you have to be able to present things like that to the regulators. And then, you’ve also got to have somebody on staff that knows something about risk management, litigation, and somebody has to actually get the licenses. So, it really does take a team to actually make these things work. Some people can do it on their own.

Matthew Queen: [00:32:29] So, we were talking with a very, very large grocery store chain not too long ago, and they could just do it on their own. They have an accounting department, but we haven’t talked about that. I know for a fact, Amazon, they do not use a captive manager. They do it on their own. They have a whole risk management department. And within that, they just went out and purchased the best minds from Marsh, and Aon, and Willis, and they’re just doing it on their own. Most people do not have the resources to do that. So, that’s where people like us do really well. That’s why we’re middle market specialists.

Michael Blake: [00:33:04] So, in putting all these specialists together, it sounds like one of the things that you bring to the table is you can be a one-stop shop. And I think that’s fairly new. I’ve normally seen where a client has kind of had to go out, and get an account, and get a law firm, and get an underwriter, and kind of pull all those resources individually, and kind of put that puzzle together. But whether it’s through you or through somebody else, what kind of fees are we looking at or are we looking at fees? Maybe there’s a different structure. I’m just not — I don’t understand. But what is the cost of kind of putting together a — let’s call it a basic plain vanilla captive insurance program?

Matthew Queen: [00:33:46] Yeah, there’s no question about it, captives are not cheap, but they only get expensive when the time is right. So, when I look at a captive, I will look at your lost history. Look, first and foremost, if you can’t get me the right data, you’re not serious enough to even worry about. So, that’s one level of screening. But if someone goes through the process of saying, like, “Hey, I want to use a captive with this. Would you look at it?” I say, “Okay, all right, let’s get a good underwriting submission in.”.

Matthew Queen: [00:34:11] And then, when we look at the underwriting submission and if we can assess the true rate, not what you’re getting charged by the markets, but if your true rate is going to be favorable, and we look at the pro forma that we develop internally, we say kind of — with, then, let’s just say, many standard deviations, if we generally think we can earn a profit for you, that’s when we ask for a little bit of money to actually get off to the races. But by that point, we’re all on board with this thing is going to require for like quarter million in capital, maybe a half a million in capital, depending how much you want to insure. And then, our fees are going to be baked into that, just on the front end to get this thing up and running because we really do have to spend some time going off to reinsurers.

Matthew Queen: [00:34:52] For example, so you’ve got maybe a group captive. All of us are stronger than some of us. And we’ve determined that our little insurance company could probably serve the needs of Georgia. All right. So, maybe all the car dealers come together, and they have some sort of a policy that you have to self-insure the property they have that’s at risk from hail. That’s just one thing we saw in Texas. So then, you go to the reinsurers, and you sit there and say, “Well, any one of these guys, you’re just going to to take your crappy reinsurance policy, but I’ll bet you, you’ll like this aggregate amount of premiums so much that you’ll make a deal.”

Matthew Queen: [00:35:24] So, we’ll get something like a swing rated plan where if we have fewer claims than we expected, then the reinsurers owe us money at the end of the year. You will never get that deal on your own unless you’re absolutely enormous. That’s where group captives can work really well. But that’s not something that I can just wake up and say, “Hold on. Let me just go call my broker real quick.” No, that’s like a whole project that will probably require three to four weeks of work. And then, we go out, and we basically sell to reinsurers on just how much money they’re going to make because we’re just so safe.

Michael Blake: [00:35:52] It’s like putting to their co-op basically?

Matthew Queen: [00:35:53] 100%, yeah. So, there aren’t that many great captives out there. You don’t need that many. What we saw and what we like to laugh at are what I call the 831(b) enterprise risk captives. So, you’ll have like 14 lines of insurance, and it’ll be like one line of insurance will be for computer equipment, and you own like a laptop. So, the IRS looked at this, and they said, “Well, that doesn’t seem like insurance to us.” And it doesn’t to me, either. And that’s where you see some of these. There are some managers in the market who’ve kind of poisoned well a little bit because they were promoting that tax swing.

Matthew Queen: [00:36:27] So, in an 831(b)election, you don’t have to pay taxes on the gross revenues of your captive, just the investment income. So then, what happens is you can basically throw a bunch of premium into a captive, never pay taxes on it, and then dividend it back out, and live the high life. Well, the IRS woke up to that scandal because of the world’s stupidest captive manager. So, if you’re going to do a tax shelter, don’t tell anyone about it.

Michael Blake: [00:36:50] That’s right. The IRS understands there’s tax shelters out there but don’t trash talk about it. They really have a bad sense of humor about that.

Matthew Queen: [00:37:00] So, I was talking with a guy named Jay Atkinson, and he’s one of the early proponents of captives. And he told me the inside story of how the IRS got clued into the captive tax shelter. So, I won’t name who it was, but this poor guy, I mean, he made a very bad mistake. So, the IRS just lost the Securities in Renaissance cases, which were two enormous companies that got legitimate captive insurance companies together and beat the IRS so badly that it really raised the question as to whether or not the IRS still needed to have a captive insurance unit. So, obviously, that bureaucrats inside the IRS went to the Commissioner of Insurance and said, “I don’t think you need us anymore. So, why don’t you go ahead and give a severance package? We’ll go to private industry.” Obviously, that did not happen. So, what they were doing is they were looking for any reason.

Matthew Queen: [00:37:46] Now, back in those days, they had some sort of a conference that occurred once on the West Coast and once on the East Coast on a rotating basis. On the East Coast, in 2005, ’06 or ’07, somewhere in there, they located in Washington, DC. So, who shows up to the DC Captive Insurance conference? Every single guy who just gotten his butt kicked in this case. And then, this fool gets up there in front of the audience and says, “This 831(b) tax election is,” and I quote, “the best tax shelter in the history of the Internal Revenue Code.”

Matthew Queen: [00:38:16] So, then the IRS got real smart, and they just waited like a snake. And quite frankly, I think they got this right because there was a problem with these guys for a while crafting these. The insurance policies are written in crayon, and I don’t want to speak in a metaphor, I’ll tell you exactly what they’re doing wrong. You have this one manager, in particular, when her captive management blew up, I was looking at some of these policies, they were confusing claims made and occurrence-based language, which is a huge deal because under the current policy, your insurance covers you forever during that period of time. Under claims made, your insurance policy ends whenever you get a new insurance contract. So, if you don’t buy tale coverage to cover all that previous period of time, you could be uninsured, but if you combine that language into one policy like an idiot, a court’s going to say, “I have no idea what’s going on here. This is stupid.”.

Matthew Queen: [00:39:04] So, she was doing that among many other problematic things. So, the IRS found the world’s stupidest GAAP manager, and just ran them through the ringer, and then used that as an example to create the 831(b) election transaction of interest. So, that’s called Notice 2016-66. So, they waited over 10 years just looking. And when they finally found the right case to take to court, it was an overwhelming victory for the IRS. And then, they used that under Notice 2016-66 to essentially audit the entire industry. And this was right around the time I started with captives. So, I got real intimate with all my clients real quick because I essentially had to audit everyone right on my first day of work. And it was a tremendous gift, by the way. I mean it couldn’t have been timed better.

Michael Blake: [00:39:46] Sure.

Matthew Queen: [00:39:47] I mean, for me, selfishly speaking. But then, we then started to hear some rumors. Like the IRS had sent secret agents into — I can’t name the name of this guy but it was a huge Southwestern captive manager owned by a Fortune 500 company. And then, they were also sending agents in disguise down to Caribbean domicile, sit there and talk with captive managers and got them on record openly promoting tax shelters through the guise of insurance. And then, they brought another case called Reserve. I know you have two more that are in the hopper right now. And then, I checked the tax docket just the other day, there’s literally hundreds of cases against this one captive manager just waiting.

Matthew Queen: [00:40:28] It all started because one guy was foolish enough to sit there and just openly brag about running a tax shelter in front of the IRS. Now, it took him 10 years to get there, but for these captive managers who are promoting these slipshod insurance companies, their first problem is going to be with the IRS. Now, we’ve already seen the class actions start to pile up.

Michael Blake: [00:40:48] Right.

Matthew Queen: [00:40:49] And there’s this one. I guess it’s the same manager that’s sitting there, just got a hundred tax court cases against him, sat there and said to the plaintiff’s firm, “We are not going to toll the statute of limitations on this class action. The reason being is we don’t believe that you even have a class action because we have this arbitration agreement.” Unfortunately, for them, their defense counsel was a little, let’s just say, overzealous. He didn’t really understand that good plaintiffs firm can rip apart an arbitration agreement that’s already occurred. And now, in addition to having many hundreds of case against the IRS, you now have hundreds of really angry clients all banding against you. And I mean, it’s just falling apart. But to a certain extent, that was to our benefit because there are a number of actors that just kind of need to shrivel off the vine and find their way into the Maltese pension plans in the next tax shelter.

Michael Blake: [00:41:41] So, Matthew, this is obviously a very deep topic. We’ve already gone pretty deep. We could go many more layers deep, but we’ve got to wrap it up because of time. If somebody wants to reach out to you and learn more about this, maybe explore if becoming a captive sponsor is right for them, how can they do that?

Matthew Queen: [00:41:58] So, I work for Venture Captive Management, and we’re located at venturecaptive.com. My phone number is 770-255-4907. And you can reach me at mqueen@venturecaptive.com.

Michael Blake: [00:42:13] Well, that’s going to wrap it up for today’s program. I’d like to thank Matthew Queen so much for joining us and sharing his expertise with us. We’ll be exploring a new topic each week, so please tune in, so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us that we can help them. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision Podcast.

Decision Vision Episode 21: Do I Need an Investment Banker? – An Interview with Roger Furrer, Brady Ware Capital

June 27, 2019 by John Ray

Roger Furrer, Director of Brady Ware Capital

Do I Need an Investment Banker?

Do I need an investment banker to sell my company? How does the sale process work? What’s the difference between an investment banker and a business broker? Roger Furrer, Director of Brady Ware Capital, answers these questions and much more in a interview with Michael Blake, Host of “Decision Vision.”

Roger Furrer, Brady Ware & Company

Roger Furrer is a Director at Brady Ware Capital, the investment banking arm of Brady Ware & Company. Roger joined Brady Ware in 2016, and prior to that served as COO and Managing Partner at Bannockburn Global Forex, LLC. Additionally, Roger enjoyed over 30 years in the banking industry in which he held various senior management positions, including leading teams focused on middle-market companies.

Roger leverages this expertise to help family-owned businesses and management teams maximize the value of their investments. He guides business owners through the sale of their business, or assists them in securing the liquidity needed to grow their business.

For more information, contact Roger at rfurrer@bradyware.com or at 937-238-9401.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:06] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional, full-service accounting advisory board that helps businesses and entrepreneurs make visions a reality.

Michael Blake: [00:00:24] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different business topic. But rather than making recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Michael Blake: [00:00:43] My name is Mike Blake, and I’m your host for today’s program. I’m a Director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe on your favorite podcast aggregator, and please also consider leaving a review of the podcast as well.

Michael Blake: [00:01:10] Today, we’re going to talk about hiring an investment banker. And I think this is an important subject because investment banks, I think, oddly enough, have a lot of mystery around them. In many cases, particularly if you’re a small business, you may only use an investment banker once in your entire life. Maybe even hopefully once in your entire life. You do one exit, you make a boatload of money, and then you get on your yacht, or you go to your mountain villa or your Italian Sicilian hideaway, and never have to do anything again. And one of the parties that kind of makes that possible for that lucrative exit is the investment banker.

Michael Blake: [00:01:56] Now, I happen to have a lot of respect for investment bankers because early in my career, I did the investment banking thing. And let me tell you – I’ll get on my soapbox a little bit, and I have no problem with that – for all the for all the junk that investment bankers take, and you hear investment bankers brought up in Congress that they don’t pay enough taxes and whatnot, I challenge any of them to walk in the shoes of a successful investment banker for two years and see kind of how they do with that.

Michael Blake: [00:02:38] It is not a 9:00 to 5:00 job, unless your definition of 9:00 to 5:00 is 9:00 in the morning to 5:00 in the morning. It is not a Monday-through-Friday job. It is an always-on job. And I can tell you for a fact that those folks, if they’re a success at all, really earn their fees. And if you don’t kind of live that lifestyle, you just are not in the business very long. That’s just all there is to it.

Michael Blake: [00:03:06] And so, I washed out, and I took a step back, and I went into business valuation, which is, let’s say, a much more work/life balance-friendly profession. Although, sometimes, my wife will wonder about that. But I wanted to kind of get that on the table because when you hire an investment banker, it’s a very important decision. If they’re any good at all, they ain’t cheap. And they can often be the difference between an exit that makes you comfortable for a while, and maybe pays for a vacation, or some of your kids education, versus retiring, or possibly leaving or creating legacy wealth.

Michael Blake: [00:03:50] So, with that, let’s kind of introduce our guest here. I have with us Roger Furrer, who is a director at Brady Ware Capital, which is our firm’s captive mergers and acquisitions specialized business unit. And they help business owners and entrepreneurs understand, increase, and unlock the value of their businesses. Business owners, often, find that managing the complexities of transaction’s an overwhelming experience. So, they can even find it overwhelming when they have help, I can tell you that for a fact. And you need an advocate that’s going to be out there representing you aggressively in the marketplace and helping you find not just an opportunity, not just Mr. Right or Mrs. Right, Mrs. Right now, but Mr. or Mrs. Right.

Michael Blake: [00:04:37] And that’s what Brady Ware does. And they help ease those challenges and let you continue running your business successfully throughout that transaction. That part’s really important because I can tell you, having worked on a lot of transactions myself, not in the investment banking capacity but as the advisor, selling your business is so physically and emotionally consuming that it can be difficult to actually continue running your business and sort of forget. You can easily lose sight of the fact that until that money hits escrow or until money hits your bank account, you get a wire confirmation, that deal is not done. And if you are not paying attention, all of a sudden, you may be left with a less valuable business than what you started with. But we’ll get into that.

Michael Blake: [00:05:24] Roger joined Brady Ware’s mergers and acquisition team in 2016. As I said, he’s a director. He has more than 30 years of experience in banking – i.e. 15 times more than I do – where he led teams focused on middle market companies. He leverages his banking experience as middle market companies to help family-owned businesses and management teams maximize the value of their investments. Specifically, he guides business owners through the sale of their business or assist them in securing the liquidity needed to grow that business. And with that, Roger, thank you so much and welcome to the program.

Roger Furrer: [00:06:00] Thank you, Mike, I appreciate being a part of the discussion.

Michael Blake: [00:06:03] So, Roger, let’s start with some basic vocabulary because I’m not sure everybody knows what an investment banker does. I think there’s an image out there of what an investment banker is, but I think there’s a misconception. So, kind of in your own words, if you had to kind of describe your job, what is it?

Roger Furrer: [00:06:26] Well, sure. One of the things that people misconstrue about the term is when they hear investment, they think it revolves around stocks, and bonds, and that type of thing. So, that’s one thing that we’re not. So, I would say investment bankers do a multitude of things. Some have more well-rounded services than others. At Brady Ware Capital, we help companies evaluate their strategic options around how do you liquidate or transition your business and discuss possible selling options for them. But we, also, help them uncover, perhaps, opportunities to acquire other companies or merge with other companies, and analyze the returns around that. At Brady Ware Capital, too, we also help companies raise the appropriate bank debt, or subordinate it, or mezzanine debt for the situation that they’re dealing with.

Michael Blake: [00:07:30] Okay, yeah. And so, when we say investment banker, one, I mean, you’re not lending money yourself, but you may be an intermediary to the folks who are lending money. And that first job description that you put out there, really, is more of a wealth or financial advisor when you’re dealing with analyzing stocks and bonds. And the exception may be if you’re the kind of investment bank that is taking companies public, and you’re dealing with public securities but that isn’t you guys. And for the most part, that’s not going to be our listener base. So, we can probably set that definition to the side, at least, for the moment.

Michael Blake: [00:08:09] So, one thing — and I have to confess, I don’t really know the answer to this question in a very clear way. So, I’m very curious to hear your answer to this. And that is, what is the difference, if there is any, between an investment banker and a business broker? Because you hear those terms both used a lot, but I also know many investment bankers that bristle a little bit if you call them a business broker and vice versa. So, I’m curious, is the difference meaningful enough? If so, how would you characterize it?

Roger Furrer: [00:08:41] Well, first of all, Mike, I’d say that there’s a lot of overlap in the term. So, I think, when people define a broker, they think about a transaction being completed, a commercial real estate property, a residential property, a broker being someone that executes the trade of a stock or a bond. So, I would say that I am a business broker, but I would prefer to be identified as an investment banker more so that also helps bring a transaction to fruition. So, I think, in in our terms and in the markets that we deal with, I think, business brokers, generally, deal with smaller-sized companies, and typically list the business for sale, and identify an asking price for that business, much like you would with a piece of a real property.

Roger Furrer: [00:09:48] I think the difference between an investment banker, I believe, is in a higher strategic value proposition, if you will, where when we’re representing a company for sale, we go about an entire marketing process and identify who we see as the best strategic and financial buyers for that entity, so that we’re able to drive the highest and best value for that company. I hope that helps you from a differentiation perspective.

Michael Blake: [00:10:26] It does. And not the suck up to because I’m not, it’s actually the best definition I’ve actually heard. The best distinction I’ve actually heard between the two. So, for the first time, I think I can actually explain it to somebody else, which is the definition of a good understanding. So, what is the investment banker-client relationship look like if it’s a very good one? I think, when clients sign onto to pursue a strategic transaction, we use that generic term deliberately for the moment, I sometimes wonder, particularly if they’ve never been in that kind of transaction environment before, if clients really, frankly, know what it is that they’re getting into. So, maybe could you kind of shed some insight and give us some of the inside baseball in terms of what that relationship looks like on a day-to-day, in a month-to-month basis?

Roger Furrer: [00:11:28] Sure. Maybe to define an ideal relationship, I kind of start by saying the process to sell a business and to discuss the strategic options leading up to selling a business could be a 6, to 9, to 12-month process. So, with that being said, you’re going to spend a lot of time as the business owner with the investment banker that you choose to work with. So, I think it’s very important that you have a degree of chemistry with those folks, that everybody likes working with each other, and that the investment banker is able to also work effectively with the management team of the company and work with other outside advisors, such as their attorney, or accountant, et cetera that’s going to be working through this process.

Roger Furrer: [00:12:19] And the reason that is important, it’s not so much the time frame, but it’s the intensity during that time period. I might talk with my customer daily, twice a day, many times a day, depending on where we’re at in the process. So, there is a tremendous amount of interaction that you’re dealing with during the course of the process of selling that business.

Roger Furrer: [00:12:45] I think, the other thing that I would suggest that that somebody look for in an investment banker, and I’m I’m sucking up a little bit and touting some of my background, but I think somebody that has some experience, a multitude of experience in different business environments because there are technical, legal, accounting, financial, emotional, all kinds of issues that come up during the course of the process. And so, I think, dealing with somebody with a well-rounded background is also very important in the process.

Michael Blake: [00:13:27] I’ll underscore that because that’s also important in what I do. As you know, and if our listeners have listened to these other podcasts, I specialize in technology businesses and professional services firms, – i.e. businesses that have mostly intangible assets. And the process of selling/buying a business and those industries is candidly very different from, say, buying or selling an orthopedic practice, or even a manufacturing company, or a high-tech engineering situation, or the engineering professional services. But the point is all these kinds of transactions or businesses have their own little nuances that have to be figured out and anticipated, preferably, well in advance. And there’s a lot of value to having seen a lot of stuff because every deal will have a surprise or two that’s just unavoidable, but you’d like to keep those those surprises down to a minimum to a dull roar.

Roger Furrer: [00:14:39] And the ability to draw back on past experience and be able to connect the situation from one experience to another and say, “In this situation, this is how it was dealt with,” as kind of a starting point in understanding the discussion.

Michael Blake: [00:14:55] Yes. As I like to say, there needs to be some benefit, in my case, to having gray hair and two arthritic ankles. And what you get in exchange for that is a little bit of experience, and been there, done that, and got the T-shirt. So, one thing that I think a lot of folks don’t know if they haven’t worked in the investment bank yet is that there’s a difference between sell side and buy side transactions. Of course, a sell side transaction, meaning that you’re working for the seller, and a buy side transaction, meaning that you’re working for a buyer. And most investment bankers I know, and I truly don’t know if this is the case for you – I should, but I don’t – but most investment bankers have a preference to work on sell side transactions. So, I guess, my two-part question is, is that the case for you guys at Brady Ware Capital? And if so, why is that? Why is there a preference to work on the sell side?

Roger Furrer: [00:15:59] Well, it’s interesting that you bring this up, Mike. This morning, I was talking to another investment banker that we have a strategic alliance with, and we were introducing ourselves to another party, and they asked if he does buy side engagements, and he said, “No, I flat out refused them.” So-

Michael Blake: [00:16:19] Yeah, I’ve heard that.

Roger Furrer: [00:16:21] So, first of all, Brady Ware Capital’s preference is most certainly to do with sell side engagements. We do take on a limited amount of buy side engagements when the situation seems right for ourselves and the client. But the reason for the preference is — and this may seem a little bit strange at first, but with a sell side engagement, you know you have one willing party to start with. You have someone that has engaged you to go find a buyer, they’re ready to sell. When you do a buy side engagement, the buyer says that they want to grow from strategic acquisition or otherwise, but in many cases, it’s very difficult to define what it is that they’re looking for and trying to identify the right party to be a participant on the other end of the transaction.

Roger Furrer: [00:17:20] And if you’re able to find the perfect fit, and talk to, and find, and get financials, and identify the right selling party for that transaction, well, they work for sale when you call them, so you kind of flip the leverage in terms of the monetary value that was going to be exchanged. You kind of flip that leverage over to them because you reached out to them and created a situation that they weren’t ready for. So, it would be the same thing if I showed up at your doorstep and your house wasn’t for sale, but I said that I wanted to buy it because it was the perfect fit for me. And you kind of take a step back and go, “Well, it’s not that really for sale, but if you paid me 50% over market value, it might be for sale.”

Michael Blake: [00:18:13] Yeah, that’s right.

Roger Furrer: [00:18:13] And so, when that happens, right now, my buyer, who was a willing participant, says, “Well, wait a minute, I’m not going to pay that for that company.” So, it’s very difficult to find the perfect fit in a buy side engagement.

Michael Blake: [00:18:29] It’s like trying to solve one equation with two unknowns, I guess. And for the most part, at least larger companies, they won’t hire a buy side investment banker representative, and that’s why they’ll hire instead of vice president of business development, they’ll have a corporate development team if they’re large enough. And that’s kind of their job to go out there and hunt for those businesses to acquire. And that’s probably the more common model, wouldn’t you say?

Roger Furrer: [00:19:00] I would definitely agree with that, Mike.

Michael Blake: [00:19:02] Yeah. So, how do folks like you, frankly, get paid? In my practice, 90% of my fees are on a fixed basis. I don’t think the investment banking world really works that way. So, how are investment banking fee structures on a sell side engagement typically put together?

Roger Furrer: [00:19:30] Well, I wouldn’t have answered it this way, except for how you stated it with yours are 90% percent. Ours are probably 90% variable. So, for the most part, we are compensated when success happens. And back to your introduction, that’s when the wire transfer goes through. So, most investment bankers will receive a retainer at the beginning of a sale process, and they might receive another retainer or two throughout the course of the engagement at various stages in the process. But, again, most of our fees come from the transaction success actually happening. And those fees would range from roughly a few percentage points on up to maybe 7% or 8% of the sale, depending on the size of the transaction.

Michael Blake: [00:20:26] And the risk level, I would imagine as well, correct? In other words, if you think the deal is going to be easier to do, the fee might be a little bit less. Or does it matter? Maybe it doesn’t.

Roger Furrer: [00:20:40] I’ll say I’ll answer that a couple ways, Mike. One is by our very nature, and kind of the structure of our pricing is built around success, the idea is to identify projects that we would work on that we feel that we’re going to achieve success. And that’s a mutually determined between ourselves and our client. In other words, if we value the business, I’ll just use a number of 5 million, and our customer says that, “I’m not going to sell for anything less than 10,” then we probably don’t see a pathway to success with that. At that juncture, we might work with the customer more about how to achieve a valuation of $10 million at that point in time. So, if we don’t see a pathway to success, I’d say there’d be two things that we would do. One is not become engaged; or secondly, if the client wants us to continue through a process, we would probably change the pricing structure, so that it’s more fixed versus variable.

Michael Blake: [00:21:54] Got it, okay. And the way you described that just made me realize something, and it goes back to the previous question of buy side versus sell side. If your compensation is going to be a factor of or driven by the size of the deal, and you’re working on a buy side engagement, you’re kind of working against yourself, right, because you’d be trying to drive down a price, but in so doing, driving down your fees. Now, that would be a pretty hard balancing act to sustain in any event.

Roger Furrer: [00:22:26] Yeah, we’re a little bit — and our pricing structure, we like to be in neutral lockstep with our clients, so that we’re not in a situation like that where we’re not trying to drive the price down, so we drive our fee down. Correct.

Michael Blake: [00:22:44] All right.

Roger Furrer: [00:22:44] And, also, back to your buy side situation, because I described before that it’s difficult to identify and achieve success with it, and that’s the nature and structure of our compensation system is based on success, you don’t want to get into a lot of situations where you don’t see a pathway to success.

Michael Blake: [00:23:05] Yeah. That’s a good way to not be in business very long.

Roger Furrer: [00:23:09] Correct.

Michael Blake: [00:23:13] So, take us through a sales process. Let’s say somebody has been — you’re now engaged, and you’re ready to put a business on the market for sale at some point. I’m guessing there’s some preparation that goes into the process, but I don’t want to answer that question. I’ll let you answer that question. What does that process look like?

Roger Furrer: [00:23:37] Sure. Maybe before getting engaged, I’d like to take a step back and discuss the process of getting engaged. So, I mean, it sounds a little bit like a marriage here. So, what are you trying to accomplish, business owner? What are your objectives? Are you trying to transition your business to your management team? Are you trying to transition your business to relatives, cousins, daughters, sons, whatever it might be? Or are you trying to exit 100% of the business on sale to a strategic party? A financial party? Are you trying to retain some ownership and partner with somebody to take you further and help you grow your business in another direction, perhaps, geographically or from product diversification, whatever that might be? So, I think the first part in thinking about a sale process is really identifying and discussing, what are you trying to do with this? What’s the right solution for you? Because that’s going to drive the marketing process that we go through.

Michael Blake: [00:24:54] So-

Roger Furrer: [00:24:55] Is that helpful?

Michael Blake: [00:24:56] No, no, it is. I’m glad you brought us back to that point because I think it’s very important. I’m guessing the process where or the number of clients that you, or any good investment banker has, or if someone just sort of calls you up and says, “Hey, an investment bank,” “Great. I’ll send you a letter. Sign it.” Next thing you know, you’re engaged. I’ll bet that’s pretty close to zero, right?

Roger Furrer: [00:25:20] That would be less than zero, yes.

Michael Blake: [00:25:22] Yeah, right. So, you’ve had months of of conversations. This is something a lot of people don’t realize about investment banking is folks like you invest a ton of time, energy, and expertise in that pre-engagement relationship-building period where you’re trying to understand (A), business, and (B), the goals of the owners, and make sure those are something that you can realistically accomplish.

Roger Furrer: [00:25:55] That’s correct. And as part of that process, it’s also identifying a value range of that business, so that you understand what the potential outcome could be as a result of the marketing process. So, back to my example of the $5 million valuation where the business owner feels that 10 is their exit number, now, we’ve got to step back and talk about ways to get that business valuation up. So, I digress a little bit from your question on the sales process and what happens when you get engaged, but I thought that was a good backdrop.

Roger Furrer: [00:26:32] With that being said, so to directly answer your ,question through an engagement process, and we describe it as a several different steps that we go through throughout that 6 to 9-month process that we discussed before, where we literally write marketing material on the business by gathering financial data, understanding the products, the markets, the sales process, whatever it might be that are positioning the business as to why this is an outstanding investment consideration for a potential buyer to look at. So, we go through the entire marketing process and understanding the business.

Roger Furrer: [00:27:21] And then, as part of that process, we set down and identify who we see as potential buyers for this business. And how we do that is we review companies that might be direct competitors of the customer. They might have ancillary businesses associated with this particular business. They could be large suppliers to the business or have other strategic interests that could align with purchasing of a particular company that we’re representing.

Roger Furrer: [00:28:00] We also identify what we’ll call financial buyers, who, broadly speaking, would be identified as private equity groups or, perhaps, family offices that engage in private equity transactions. Private equity can be a very powerful option for people, especially who are interested in retaining some ownership and continuing on a go-forward basis. Typically, these financial buyers also have a strategic interest in an industry. So, a private equity firm that has a specialty in managing manufacturing companies probably isn’t going to be interested in a retailing business, as an example, but it’s usually something that’s tangential to the business that they’re already in. So, those are the things that we go through at the start of that process. And then, we literally do hand-to-hand combat outreach to the leadership team of these prospective buyers and send marketing material to them in an attempt to get them interested in this company.

Michael Blake: [00:29:22] Yeah. I like the way that you mentioned that hand-to-hand combat. And just as an aside, you mentioned, you bring up family offices because I think that’s a relatively new trend. When many of us think about private equity — I’m sorry, financial buyers, we go right to private equity. But as you know, I’m doing an increasing amount of work with family offices and dynastic wealth, and they’re starting to become a more important player as a financial buyer of buying operating businesses. At least, I’m seeing that. Are you seeing the same thing?

Roger Furrer: [00:30:00] We are. They, too, like others, are looking for profitable ways to deploy the capital that they have to invest, and they see this as one of the avenues that they might allocate a portion of their portfolio.

Michael Blake: [00:30:18] So, typically — just, let’s do a rain show. I don’t want to nail you down, but I still think it’s important in terms of managing expectations. When you and a client agree to work together – excuse me – how do you set expectations or what expectations you typically set in terms of how long it will take from, “We’re signing this engagement letter,” until you’re going to sell the business, and money wire transfers go through.

Roger Furrer: [00:30:52] Sure. I’ll start with the end answer, and I’ll break it down in stages for you, Mike. The end answer is probably six to eight months from the start of the process to the wire transfer clearing. We say it’s about a month doing our market preparation and marketing material. Another month to six weeks in terms of executing the marketing process, and identifying potential buyers, and outreach, and getting indications of interest from those buyers. Another six weeks or so in terms of providing additional information, hosting those companies on site for visits, and ultimately picking the right party and negotiating a letter of intent that we all agree on. So, that’s about — I’ll call that maybe four months total there. And then, it could be another three months or so to develop documentation, do the due diligence research that the buyer is going to do, and ultimately get to the closing process.

Michael Blake: [00:31:59] So, there’s a question I want to make sure that I — a conversation I want to make sure I have with you because I think this is very important for our listeners, and I’m sure that you’ve addressed it. And that is part of the compensation model is there is a retainer involved. And to be candid, I actually advise clients that hiring an investment banker that requires a retainer, I think, is a good thing, because that’s what helps keep the investment banker interested, especially when the deal isn’t particularly active as opposed to — and we know business brokers tend to be more like this, so they’ll operate without that retainer where there’s a purely a success fee out there, and you’re going to get the very definition of ADHD, and that whichever deal happens to be getting transact – I’m sorry – traction today is the one that’s going to get your attention. That means that yours is going to go to the bottom of the pile. Can you comment on that? Does that make any sense to you?

Roger Furrer: [00:33:09] Well, I would say what went through my mind, Mike, is I’ve seen investment bankers that charge a monthly retainer. I’m not a big fan of that. And in advising a client, I would advise a client against that because that just keeps the meter running and doesn’t necessarily drive one to success. The retainer fees that we have and the way that we restructure it is around hitting certain benchmarks, so that there is demonstrated progress in the work that we’re doing.

Roger Furrer: [00:33:48] Now, it doesn’t necessarily mean that we’re going to close the transaction, but, for example, having a retainer that hits when the letter of intent is signed, that shows that work was done, and progress was made, and this keeps us engaged and kind of covers our expenses, and time, and effort in working through to the closing process. So, I’m a big fan of retainers that way that are benchmark-driven. I’m not a big fan of retainers that are driven by the turn of the calendar.

Michael Blake: [00:34:21] Okay, good, good. So, have you ever run into a scenario where a prospect kind of raises the question of, “Well, my law firm says they know buyers, and my CPA firm says they know buyers, and maybe I can just let them sell my business and not have to pay the fee”? Do you ever encounter that? And if you do, how do you respond to that?

Roger Furrer: [00:34:50] We encounter it frequently. And the way that we address it is a number of ways. First of all, there’s many great accountants and attorneys that I’ve worked with through these processes, and many of them may have the capabilities to do these. I’ll call them one-off transactions from time to time, where buyer reaches out directly to the seller to get a transaction completed. That could work. I don’t advise that you should approach it that way, but that could work. I find it, I don’t know, I’ll use the term laughable, that accountants and attorneys would do outreach to identify potential buyers, and try and get them interested, and do the work that we do.

Roger Furrer: [00:35:46] So, they certainly have some skill sets that help in the process. But the other thing I’d say is that they’re rarely staffed to handle those steps to do it. I mean, we work constantly on a deal. Constantly, we might spend half a day for six months on a particular deal. I don’t see an accountant or an attorney having the ability to do that based on the other workloads that they have. So, we always hear about the realtors sale, the FSBO, the for sale by owner. I certainly don’t think that is the recommended approach.

Roger Furrer: [00:36:23] Independent of the advisors, here’s the other thing that I think is the critical piece of this. So, it’s a very specialized and, at times, sensitive process, which I’ve just articulated, but the business owner and the management team needs to focus on running the business and maintaining the value of the business. If you devote an inordinate amount of time to the selling process itself and the business suffers, guess what, you just diminish the value that you thought you were saving by not paying the investment banker fee. So, how is the expression? What’s the saying? “If you act as your own attorney, you have a fool for a client.” I think this is pretty similar to that.

Roger Furrer: [00:37:15] You’ve used the term before about trying to do this cheaply. Well, we certainly believe a thousand percent of the time that the process, and the effort, and the marketing approach that we do is way, way more offset. Our costs are way, way more offset by the value that we drive in the business. So, first of all, don’t do it yourself because your business is going to suffer. If you’re in a situation where you can spend six to nine months working on the selling process, I challenge that that just doesn’t happen in business very often that you can establish a new role for yourself and not do your current job. So, don’t do that is my huge advice with that.

Michael Blake: [00:38:11] So, the bullet point here is do not try this at home.

Roger Furrer: [00:38:13] Yeah, no.

Michael Blake: [00:38:15] And I agree with that, and I’ve seen it happen even with an investment banker involved. And I think, frankly, one of the values that you guys bring to the table is understanding how to manage your clients’ time to make sure they are still managing their business because there’s the dynamic of work that if your eyes off the ball on the business, that’s one thing. Over time, you could probably recover it. But the other part that, I think, is extremely hard to recover from is psychological. It’s that once your mind is kind of one foot out the door, and you’re thinking more about that condominium in Costa Rica than you are your business on a day-to-day basis, I think it’s very hard for you to snap yourself out of that and get back into full on business non-exit mode.

Roger Furrer: [00:39:15] I would completely concur with that. And I think one of the things that we do in the process is the coaching aspect of it about making sure that the business is still performing. Now, obviously, these situations occur where that doesn’t happen, but the idea is to make sure that people are maintained and maintained in their focus on where they should be to maintain the value of the business during this six to eight-month cycle.

Michael Blake: [00:39:49] So, we are talking to our Roger Furrer of Brady Ware Capital. And we’re talking about whether you should hire an investment bank. I’ve just got a couple more questions, and I want to let you go because I know you’ve got deals that you’re working on right now. But one question I want to make sure that we do cover is investment banks such as Brady Ware Capital are not just about buying and selling businesses, are they? There are other kind of ancillary — I don’t want to say ancillary because that sounds like they’re not important, but there are other important services that you offer to clients as well, as do other many investment banks. Could you talk about that for a minute?

Roger Furrer: [00:40:30] Yeah. I think a couple of things that we do well also. And I think having Brady Ware Capital being a part of Brady Ware, the accounting practice, gives us the unique capabilities of being able to work with what we would call transaction specialists that are able to be participants in a due diligence process and identifying issues that might arise in the financials of a target company, as an example, or preparing the seller for issues that might come up with their target company. So, I would broadly categorize that as transaction services type of work.

Roger Furrer: [00:41:14] Additionally, we also participate in what I would call corporate finance, which would be helping companies analyze potential cash flow and return on equity metrics for an investment that they’re making, an acquisition that they’re making, those types of things to make sure that they’re on the right path from a financial perspective. And finally, I believe I mentioned before, we do assist in capital raises. Most traditionally we have worked in the area of bank debt and other mezzanine debt that would assist the company with their capital structure.

Michael Blake: [00:41:58] Now, you mentioned debt. Sort of noticeably absent in that conversation then is equity. Does that mean that you’re not as aggressively pursuing transactions where you might help somebody raise equity capital?

Roger Furrer: [00:42:14] We do not do that as a routine. No, Mike. It’s almost one of those situations that I would parallel with the buy side discussion in that trying to find the right fit of equity participants with a particular equity need is maybe needle in a haystack type of approach. I would say, more typically. from an equity raise perspective would be around the potential transition of some of the ownership, maybe a minority ownership perspective, to provide liquidity to the primary owner or perhaps to engage in some expansion activity or acquisition activity. There is a fair amount of private equity groups that do specialize in taking a minority ownership position. So, when that scenario arises, that might be something that would be part of a process in an equity capital raise. But rarely do we do one-off type, if you will, for smaller dollar amounts to bring equity into a business.

Michael Blake: [00:43:34] So, if Wiley Coyote is coming to you, and he’s trying to raise venture capital for his roadrunner catching machine, that’s not a good fit.

Roger Furrer: [00:43:43] I know Wiley Coyote had some great Acme machine that I remember as a kid. We might invest in that.

Michael Blake: [00:43:50] Now, there you go.

Roger Furrer: [00:43:52] But yes, that is not one of our strong suits.

Michael Blake: [00:43:57] All right. So, Roger, this has been great. There’s other questions we could ask, but I know we’ll let you get back to it. If somebody wants to contact you and learn more about investment banking, and how investment banks can help a company from a strategic perspective, and maybe a bit more about Brady Ware Capital, how can they best find you?

Roger Furrer: [00:44:21] Well, I’ll tell you that, but before I do, I think there’s one other point that I think that we should talk about with the listeners. A lot of times, we’ve talked about a party not doing it at home yourself type of thing and doing it for sale by owner. When people get outreach from a buyer who calls them directly and thinks that they should engage in an acquisition discussion, investment bankers are very useful in that process as well in that the first thing that we do is help with the identification of what the value of that business should be. And, also, kind of go back to the starting point that we had before is, what are you trying to accomplish, business owner, around your goals and objectives with transition? So, I just thought that was worthwhile to bring up to before actioning.

Roger Furrer: [00:45:19] With that said, in answer to your question on how to get a hold of me, my email address is rfurrer@bradyware.com or anyone may reach me on my cell at area code 937-238-9401.

Michael Blake: [00:45:43] Okay, Roger, thanks very much for that. I think there’s a lot of good content for someone who’s thinking about whether or not they need to retain an investment bank. Chances are if you’re thinking about it, you’re probably doing. And Roger’s a great place to start.

Michael Blake: [00:45:58] That’s going to wrap it up for today’s program. I’d like to thank Roger Furrer so much for joining us and sharing his expertise with us. We explore a new topic each week. So, please tune in so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor’s Brady Ware & Company. And this has been the Decision Vision Podcast.

Decision Vision Episode 20: Am I Ready for Workplace Violence?, An Interview for Bruce Blythe, R3 Continuum

June 20, 2019 by John Ray

Bruce Blythe, Chairman R3 Continuum

Am I Ready for Workplace Violence?

Workplace violence is a much more common phenomenon than some believe. What are the personality characteristics of someone who might initiate a workplace violence incident? How should you mitigate the risk of these incidents? Michael Blake, Host of the “Decision Vision” podcast, addresses these questions and more with workplace violence expert Bruce Blythe of R3 Continuum.

Bruce Blythe, R3 Continuum

Bruce Blythe is the Owner and Executive Chairman of R3 Continuum. R3 Continuum provides employers with integrated crisis readiness, crisis response, and employee return-to-work services. They have assisted hundreds of companies worldwide with crisis, workplace violence, and business continuity planning, training, and exercising. They also provide consultations worldwide for diffusing serious disputes, hostilities, and workplace violence threats. R3 also works with insurers and large employers in accelerating employee return-to-work for workers comp disability and nonoccupational injury claims through North America and Australia.

Bruce Blythe is recognized internationally as an crisis management expert. He has been personally involved in resolutions of crises such as such as the 1993 World Trade Center bombing, the September 11th terror attacks, mass murders at the US Postal Service, and the Oklahoma City and Boston Marathon bombings. He serves as a consultant to numerous Fortune 500 executives and managers in strategic crisis leadership preparedness and response. Widely regarded as a thought leader in the crisis management and business continuity industries, Bruce is author of Blindsided: A Manager’s Guide to Crisis Leadership. Bruce has served in the military police of the US Marine Corps, is a certified clinical psychologist, has been a consultant to the FBI in workplace violence and terrorism, and has appeared on numerous national media outlets.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:04] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional, full-service accounting and advisory firm that helps businesses and entrepreneurs make vision a reality.

Michael Blake: [00:00:23] And welcome back to another episode of Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic. Rather than making recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Michael Blake: [00:00:42] My name is Mike Blake, and I am your host for today’s program. I am a Director at Brady Ware & Company, a full-service accounting firm based in Dayton Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast, please subscribe on your favorite podcast aggregator, and please also consider leaving a review of the podcast as well.

Michael Blake: [00:01:07] Today’s topic is violence in the workplace. And in preparing for this program, I did a little bit of research, and I was surprised to learn the statistics. According to the National Safety Council, assaults are the fourth leading cause of workplace deaths in the United States. In 2017, assaults resulted in 18,400 and 458 fatalities. And to me, that was a stunning number. And anybody listening to this podcast, we’ve heard of the catastrophic workplace incidents. Often, a disgruntled or terminated employee that comes back to the workplace with a gun and ends in tragedy.

Michael Blake: [00:01:58] But what I’ve learned in doing background research for the show and, also, thanks to my long and dear relationship with our guest whom I’ll introduced in a minute, this is a much more common phenomenon than I think most people realize. And maybe that’s good. Maybe if we realized how dangerous it can be to actually go to work, we wouldn’t want to go to work anymore. So, maybe that’s a good thing.

Michael Blake: [00:02:26] But thankfully there are people like our guest today that help people both prepare for these incidents, mitigate the risk of them happening, and the damage occurs that when they do, and also inevitably when somebody kind of falls through the cracks, picking up the pieces when it happens.

Michael Blake: [00:02:48] And so, to that end, it is my immense pleasure to introduce, again, might my dear friend and longtime client, Bruce Blythe, who is an internationally acclaimed crisis management expert. He is the Owner and Executive Chairman of R3 Continuum, that provides employers with integrated crisis readiness, crisis response, and employee return-to-work services.

Michael Blake: [00:03:12] They have assisted hundreds of companies worldwide with crisis, workplace violence, and business continuity planning, training, and exercising. They also provide consultations worldwide for diffusing serious disputes, hostilities, and workplace violence threats. On average, they respond onsite to 1300 international workplace crises of all sorts per month. Finally, they work with insurers and large employers in accelerating employee return-to-work for workers comp disability and nonoccupational injury claims through North America and Australia.

Michael Blake: [00:03:48] Mr. Blythe has been personally involved in crises such as — and by personally involved, meaning resolving them, such as the 1993 World Trade Center bombing, the September 11th terror attacks, mass murders at the US Postal Service, and the Oklahoma City and Boston Marathon bombings, commercial air crashes, rescue of kidnap-and-ransom hostages in Colombia and Ecuador, hurricanes, earthquakes, fires, floods, and reputational crises.

Michael Blake: [00:04:16] He serves as a consultant to numerous Fortune 500 executives and managers in strategic crisis leadership preparedness and response. Widely regarded as a thought leader in the crisis management and business continuity industries, Bruce is author of Blindsided: A Manager’s Guide to Crisis Leadership. A book, which I’ve read by the way, and I firmly recommend. He has served in the military police of the US Marine Corps is a certified clinical psychologist and has been a consultant to the FBI in workplace violence and terrorism.

Michael Blake: [00:04:48] Bruce appeared on NBC Today’s Show, CNN, ABC’s 20/20, CBS’ 48 Hours. Pretty much, if they ever talk about this subject, Bruce is the guy that they call. And I can tell you that when he speaks, he commands a pretty high fee for doing that. So, I appreciate him giving us a slight discount for coming on the program. I could go on and on, but I think you get the point. Bruce knows what he’s talking about. Bruce Blythe, thanks so much for coming on the program.

Bruce Blythe: [00:05:16] Well, you just made me nervous, Mike.

Michael Blake: [00:05:19] I doubt that. I know you too well. I very much doubt that. You and I have known each other since R1. It’s been a while since it got to R3 Continuum. But let’s start with a little bit of a vocabulary lesson for the audience. When we hear about workplace violence, what forms does that take? As I mentioned in the intro, we all have heard about the gunman coming to the workplace and shooting lots of people. Is that the most prevalent form or what other forms of workplace violence do you encounter and try to help mitigate or resolve?

Bruce Blythe: [00:06:04] Sure. Well, the shootings are the least prevalent actually. The most prevalent forms of workplace violence are things like verbal and nonverbal threats, threat of violence, intimidation, bullying. Some of the sexual harassment, or sexual assault, or sexual violation kind of issues where people feel threatened. Stalking is certainly one of those things. And sometimes, it’s with a vengeance. And other times, it’s what they call a [radamania] where somebody has an unrelenting attraction to — usually, it’s a male toward a female, and won’t let go, and they just keep stalking or whatever. And that could be both physically, as well as on social media, or e-mails, or whatever. Fights certainly play into that. Hostilities of all sorts.

Bruce Blythe: [00:06:59] Those are the things that are most likely to occur in the workplace. And many of those things, then, are precursors to more serious levels of violence. The good news is that most people make threats. Most people who are hostile do not come in with a gun. So, that’s the good news. The bad news is we don’t know which one of those people are going to be the ones that end up shooting. We have a hard time. There is no psychological test, or list in the newspaper, or whatever that tells us who’s going to be the shooter, if you will, in the workplace.

Michael Blake: [00:07:33] And to your point, it’s so much more common than I realized. I actually was in Salt Lake City last week for a conference. And as it turned out, I had a layover. Actually, the first time in my life, I had a flight canceled on me. I had to be shipped off to a hotel. And I was in the bar having a beverage. I happened to sit next down next to a lady who has a a company in California. And we got to talking a little bit. And she was on her way where she had just fired somebody at one of their offices, and that person shoved her, tried to choke her, and, ultimately, of course, had to be separate and escorted out of the building.

Michael Blake: [00:08:19] And she told me that’s something that’s happened to her multiple times. And my jaw just dropped. In spite of the conversations you and I have had, it’s happened to her so many times that she had almost a nonchalance about it, and I was stunned. How common is that where maybe there are some workplaces where things like events like this can be so common that you almost get numb to it?

Bruce Blythe: [00:08:47] Well, I don’t know that you’re actually numb to it. I would be surprised if she’s numb to it. She can be nonchalant all she wants, but the fact of the matter is that she’s been lucky enough that she survived these things and not been hurt. So, I think that, sometimes, when you just dodge a bullet enough times, you think, “From that, I won’t get it.” The good news is that most of the time, even people that are hostile, that have triggers, like being fired, or feeling unfairly treated, or whatever it may be, that they’ve got a grievance about. Most people don’t actually act out violently in a very severe manner.

Bruce Blythe: [00:09:22] So, there’s certainly some warning signs there. I would recommend to her that she take a look at what can she do to address those kinds of things to be ready. So, many times, it’s kind of, “Well, I hope they don’t get violent.” Then, they do, and it’s like, “Oh my gosh.” And they get out of it by the skin of their teeth. But there’s some things that you could do to set up the room and set up the entire thing about who’s there, and maybe even have security or a police officer that may be not visible or may be visible. It depends on how you want to do it. But to actually plan out the contingencies, I think, is a really good idea. And we hope people do that. And so, many times, we know, they don’t think about it. You don’t like to think about things like that being worse than what you’ve experienced before.

Michael Blake: [00:10:09] And to a point, I kind of want to finish off the vocabulary part because I know another part of the business that, at least, you’ve dealt with, this scenario that you’ve dealt with in the past, has been violence that occurs due to crime, like a convenience store robbery, something of that nature. That’s sort of a different animal, isn’t it?

Bruce Blythe: [00:10:31] Oh sure. And it’s really hard to stop those kinds of things. Now, retail, customer service jobs, certainly taxi drivers. Less the Uber and Lyft type drivers because the people are identified who go in. A taxi driver, it takes somebody that’s anonymous, and they don’t know who they’re picking up. Police, certainly, they’re in the line of fire a lot. And interestingly, a real hotbed for violence is in medical arenas. So, hospitals, certainly emergency rooms, that sort of thing. A lot of violence in those situations.

Michael Blake: [00:11:09] I read something about that. That, in fact, with health care facilities and even nursing home facilities, the violence tends to be fairly prevalent. What are the kind of the scenarios that kind of set people off to that degree in your experience?

Bruce Blythe: [00:11:25] Well, when we talk about somebody just coming from the public that’s anonymous that may or may not have anything to do with the workplace, then, certainly, there’s nothing you can do about that. If a workplace has a high percentage of women in the workplace, there is an increased likelihood of domestic violence coming into the workplace. It happens a lot that. It could happen to men with a strange female spouse, or girlfriend, or whatever, but that’s less likely. But in those situations where you know that the person — you know them, or you’ve got a relationship with them, typically, it helps to understand the violent mind.

Bruce Blythe: [00:12:09] I think this is a big piece of what’s missing because so many times, the naive organizations, when they have a threat, they think about, “All right. There are temporary restraining order. Let’s call the police and have them arrested. And let’s get some guards with guns or without guns, either way. Maybe some cameras as well.” And if you stop and think about it, a restraining order didn’t stop anybody that would likely create violence. You think of some show, the kid that shot all the people at the Virginia Tech. I mean, they talked about having a restraining order on him because there was a young coed that was feeling intimidated by him, but that wouldn’t stop him. I mean, to violate a restraining order is no big deal when, actually, what you’re doing out there is shooting people. So, those kinds of things aren’t really what’s going to stop them.

Bruce Blythe: [00:12:59] To understand the violent mind, there’s basically three things that we see a common mental pattern. It’s interesting how again, and again, and again, as we deal with threatening individuals, the same mental algorithm and the same mental patterns are there. What is it that sets them off?

Bruce Blythe: [00:13:16] Number one, they get ego problems, okay. And what I mean by that is they have extremely or profoundly low self-esteem. I’m not talking about the kind of insecurities we all have. I’m too short, or I way too much, or don’t like my hair. We all have that, okay. I’m talking about people that have profoundly low self-esteem. And then, they don’t get into self-acceptance, or they don’t deal with it. Instead, what they do is they try to feel superior to other people.

Bruce Blythe: [00:13:43] And then, it becomes very important that they must win. They must stay ahead of other people. And they have to keep blowing up that leaky balloon, that is their ego. And if anybody challenges them – that happens in traffic, when somebody gets cut off. I mean, just like you’re not going to do something that’s going to cause me any inconvenience. So, the ego is one piece of it. That ego, low self-esteem. So, one thing you’re going to do, of course, is build them up.

Bruce Blythe: [00:14:10] The second thing is they would need to feel heard and understood. So many times, and like with this woman that you met in Salt Lake, the issue here is that so many times, they don’t feel heard and understood. And because they feel cut off, what happens is, then, they resort to whatever they can, to even the score. And too many times, it’s hostility or violence. So, you want to let them feel heard and understood because they almost always feel like they need to be heard and understood. Even some show, this kid in Virginia Tech, had a mutism disorder, whatever. People said they never heard the guy talk. He was just painfully shy, apparently. But even he left a manifesto on a videotape in his room because he wanted to be heard even from the grave because he knew what he’s going to do.

Bruce Blythe: [00:14:58] The third thing. So, it’s ego, it’s feel heard and understood. And then, the third thing is they tend to feel unfairly treated. We all have a strong sense of right and wrong, and they tend to feel unfairly treated. So, what can we do to come up with a win/win? It doesn’t mean we’re going to give the person a job back when they got fired, but it maybe we’re not going to challenge their unemployment compensation, those kinds of things. We’re going to give you a neutral reference if you have somebody call us for when you’re looking for another job. Those are the kinds of things that can help you understand where they’re coming from, and it can help reduce the likelihood that they’re going to take that next step.

Michael Blake: [00:15:40] So, we talked about health care facilities, a little bit about taxicabs. Are there other kind of industries and types of workplaces that tend to be more prone to violence? For example, I work for a CPA firm. Do I need to be afraid walking in one day and get popped in the mouth, or what other kind of high-risk industries out there?

Bruce Blythe: [00:16:02] Well, it’s a little bit like swimming in the ocean. You hear about the shark attacks and go, “Oh my gosh. I’m not going in the ocean.” A lot of people are afraid to do that. The fact of the matter is, statistically, the odds are very, very low that you’re going to get attacked by a shark if you swim in the ocean. The same thing about going to work. The overwhelming odds are that you’re not going to have to worry, Mike, when you go into work, or anybody else, that the odds are that nothing’s going to happen to you from a from a shooting standpoint. There may be some hostilities, there maybe some uncomfortable situations, but the serious kinds of workplace violence are very unlikely.

Bruce Blythe: [00:16:39] But I think back of, what are the kinds of organizations that are most prone? Back in the ’90s, I was involved in helping the US Postal Service with their mass shooting, some multiple mass shootings. So, they had one after another in different locations.

Michael Blake: [00:16:55] I remember that one.

Bruce Blythe: [00:16:56] And while I, certainly, wasn’t the only architect of helping them come up with this solution, it was a multifaceted, one of the things that was most important that, actually, once they set up a workplace violence program, including a policy, training for supervisors’ procedures of threat, a notification system, all those different kinds of things, the US Postal Service went for eight years without another shooting. That was with 750,000 employees at the time. Huge employer.

Bruce Blythe: [00:17:26] So, what is it that increases the likelihood for like the Postal Service and other organizations? Usually, and probably the thing that helped the Postal Service the most, was the fact that the supervisors were promoted from being a letter carrier to supervisor with no training whatsoever on how to manage people, how to let them feel fairly treated, how to give them — feel cared for, that sort of thing, give them positive regard. So, in those toxic environments where a supervisor or management is hostile toward employees or the employees feel unfairly treated, there’s that word again, they don’t feel heard and understood, they feel disempowered, those are the kinds of places where you’re more likely to have somebody to well up, and here they come. So, I guess, I would stop right there with that.

Michael Blake: [00:18:22] Yeah. And let me ask you this because I can think of other — I’ll even say with my own industry. A lot of what you’re describing is frequent in the accounting industry. We tend to promote people based on the fact they’re really good at auditing financial statements, and writing out 1040 forms, but we don’t necessarily do a great job of training them to be managers, especially if we’re not in the national firms. And we have our busy season. So, people putting in 60-70 hours a week. And thank God, I’m hitting my head, which is made of wood, that to my knowledge in the history of our firm, we’ve never had a workplace violence incident or anything like that.

Michael Blake: [00:19:03] I wonder if another element is that maybe you also kind of feel trapped in your job that if you work for the Postal Service, we know the benefits they have. The skills may or may not transfer easily to a private organization. Seniority is just sort of everything that you don’t even necessarily have that as an escape valve necessarily that you can just say, “Take this job and shove it. I’m going to find another one.” Do you think that’s a factor as well?

Bruce Blythe: [00:19:29] Absolutely sure. And, again, if, in fact, the job is such that you feel like, “I just can’t get another job with this kind of benefits, or with the seniority I’ve got, And I got to start all over again, or I can’t make the kind of money I’m making here, so I’m stuck with it. But I’m really, really frustrated with the way I feel like I’m being treated.” Again, it goes into the ego issues that, “I feel like a marginalized. I feel like I’m not heard and understood,” or “I can talk to them, and there’s no action. I feel unfairly treated.” Those are the kinds of things where some people are going to well up.

Bruce Blythe: [00:20:06] Interestingly, the people that don’t say anything that’s well up many times are the ones who are going to come up with the serious finals versus the people who are verbal about it, and maybe make threats, or loud and boisterous. It doesn’t mean those kinds of people aren’t going to be violent someday, but it’s that cold calculating person that doesn’t say anything many times are the ones that may be the problem. So, you need to kind of draw them out.

Bruce Blythe: [00:20:35] One of the ways that we diffuse threatening situations, and we don’t get the easy ones. Somebody who’s got the guns, they showed the co-worker in the car, and in the trunk of the car, and this is what I’m going to use. I’m the supervisor, and that kind of thing. They maybe got a history of violence. They don’t call us on the easy ones. We get called on the hard ones. One of the approaches we take and dealing with these things is — there’s no psychological test, there’s no way to really know for sure who’s going to be violent and who’s not. So, one thing to try to do is get inside their head.

Bruce Blythe: [00:21:11] And the way to do that is to make contact with them. Mike, if you were a person that is making threats, you felt unfairly treated at work, maybe you got ,fired whatever, if I were to contact you maybe by phone or face-to-face, however we’d like to do it, as a neutral third party and say something to the effect of, “My name is Bruce Blythe. I’m a neutral third party that’s being called in by X, Y, Z management. And basically, they understand you may feel unfairly treated or have a concern with whatever’s going on. And so, what I’d like to do, my job is to hear and understand your side of this situation, knowing there’s two sides to every story. And my job will be to report that back to management to make sure that this situation is handled fairly.” Let me ask you a question now, like you’ve been asking me, how would you respond if if you had somebody contact you like that?

Michael Blake: [00:22:07] Oh. I mean, I you would like to think positively. And look, I’m a repressed Irish Catholic, and I’ll be the first to admit it. So, I don’t own a gun. They terrify me. But I do kind of have that personality of internalizing and sort of have the long fuse. And my teenager will tell you that when the long fuse sort of hits zero, it’s not something he wants to be around. So, I do think that that — I think that engagement makes a big difference. You just got to have that safety valve.

Bruce Blythe: [00:22:51] Well, what happens in real life, because we’ve done this just hundreds and hundreds of times with individuals as you think, well, here’s this guy calling, I don’t know who he is, or contacting me, and I don’t know who he is. And so, I wouldn’t talk to them. In reality, we can hardly get all that out, my little scenario I just gave you there, before they start talking. Sometimes, I say, “I don’t want to talk to you, but…” And then, they’re still talking 30 minutes later. We know they want to feel heard and understood. We know they want to feel fairly treated. We know that if we build them up and find some good things about him. I do everything I can to like these people when I’m dealing with them. People don’t like the anti-social, hostile person.

Bruce Blythe: [00:23:33] And so, here, we’re in a situation where we can actually let this person feel heard and understood, fairly treated. And they’re not going to get the job back if that’s what they’re after, but what we can do is maybe come up with a compromise. We can better assess where they’re coming from or what their intentions are. We can talk to them about alternatives. We can serve as a conduit of communication, so they feel empowered when we pass the word on to management. Of course, management has more information on how better to handle this situation. So, it’s just we understand what the violent mind; and therefore, we know how to deal with it and how to help companies deal with that as well.

Michael Blake: [00:24:14] So, I’d like to go back to the of the Postal Service example. I didn’t realize — I knew you’d worked on it. I didn’t realize you had that kind of impact. And it’s worth kind of refreshing that that — I mean the Postal Services issues were so bad that the American lexicon adopted the term going postal to describe somebody that had just flown off the handle basically. So, should every organization have a plan like that, or do large organizations need more in-detail plans, or smaller have maybe more sketchy ones or more kind of outline-oriented ones set that way? If I’m a business owner, and I’m listening to this conversation, how do I think about whether or not I needed to retain you or somebody like you to put something like that in place?

Bruce Blythe: [00:25:06] Well, okay. So, the Postal Service had what? Was it something like 15 mass shootings in different locations around their system? And once they came up with a comprehensive workplace violence program, the key component there was to train supervisors on how to manage people and how to do it in a caring, fair manner, and not quite so autocratic.

Bruce Blythe: [00:25:32] So, they went for eight years with 750,000 employees, and the one employee that broke the eight-year record was somebody that hadn’t been with the company for three years. She was living in another city, went back to Southern California three years later. She was known for howling at the moon, talking to the moon, filling up her car with gasoline naked. I could go down the list. This is a crazy lady, okay. So, it wasn’t really their fault that an ex-employee came in and did the shooting even eight years later. They had a very effective program. The proof’s in the pudding.

Bruce Blythe: [00:26:09] So, if I’m an employer, it’s like, “All right. Well, wait a minute. I got workplace violence, you know. It’s like, you know. All right. So, Bruce here is saying that just having a temporary restraining order, which isn’t necessarily going to work.” If I were to shoot somebody, a restraining order is not going to stop it. It may stop some people from getting together, which is going to cause fights, which may lead into other kinds of violence. So, I’m not saying they’re not effective, but they’re not an end all be all. Call the police. If I get arrested because I made a threat or because I am threatening, first of all, I may not have done enough that I’m going to get arrested. And police don’t like to even deal with these things. If somebody hadn’t done anything yet, then they’d want to go deal with things where somebody had done something. So, that’s not necessarily going to work.

Bruce Blythe: [00:26:55] And, of course, having guards there, most places don’t want to have guns there. So, a guard with a walkie talkie is not going to stop anybody nor is a camera that it really has an intent. So, what do you need to have as a healthy company that wants to address this issue? Basically, four things, I would recommend. Number one, you want to have a policy that is well-publicized about workplace violence. There’s a lot of really good workplace violence policies out there. And it’s pretty much down to an art and science now what ought to be included there. It’s different in different organizations but, certainly, getting access to a policy is something to be pretty easy if you want to just do it on the cheap.

Bruce Blythe: [00:27:38] The second thing then is threat notification system. A threat notification system is one where employees understand that if there is a threatening situation, what they can do — and it’s a gut level feeling. Many times, that gut level feeling is what tells you more than anything else. Yeah, they may make a threat. Yeah, they may act in intimidating. Yes, they may have a history of violence, which are all indicators, okay, that they may be violent, but it’s that gut level feeling that says, “This is a person, I think, could really do it.”

Bruce Blythe: [00:28:08] So, if you have a threat notification system that people will use where they feel comfortable doing it. I don’t want to report somebody if they’re going to say, “Well, Reese said you were making threats.” Now, I’m on the hit list. I don’t want to do that. So, a good policy threat notification system.

Bruce Blythe: [00:28:25] And, now, if they get notified, you better have a threat management team that’s trained, that has standardized guidelines, which is the fourth thing. But I guess we clump that all together – a well-trained threat management team that has standardized checklists on how to handle this thing beyond the restraining order and calling the police, but some guidelines on how do you diffuse these situations. What are best practices? Those are the things that you need to have at a bare minimum, I would say. A policy threat notification system, and then the threat management team with standardized guidelines.

Michael Blake: [00:29:01] Okay, good. So, we’ve talked a little bit about restraining orders. That’s come up a couple of times. And I agree with you, they don’t seem to be that effective. And I think one of the reasons that they’re not that effective is that a shooter seems intent on not coming out alive from that incident themselves. It seems, more often than not, they take their own lives, or they wind up not being apprehended alive. I’m guessing that’s also another reason the restraining order is not all that effective. You can’t enforce it when they’re dead. Is that a common pathology for the workplace shooter that they’re just planning on doing as much destruction as they can on the way out?

Bruce Blythe: [00:29:44] 40% of the time, according to the government statistics, yes. 40% of the time, people commit suicide to do this kind of thing. Half the time, the others that are still alive, police officers may kill them. So, the fact of the matter is, certainly, it’s a risky business. If you want to live for long, you don’t want to be a workplace shooter. But with that said, the fact of the matter is that it doesn’t really matter if they’re going to act out violently, and then decide to kill themselves or not. In any case, the fact of the matter is that they feel unfairly treated, they want to commit a vengeance or whatever, or, sometimes, they just want to feel significant. I think so many of these school shootings, these kids, they feel like a nobody, that they’re an outcast or whatever. In their minds, they would rather feel significant in a negative way, and even die out of it than to feel like a nobody. And, again, it’s related to ego, it’s related to feeling unfairly treated, it’s feeling like they’re not heard and understood, and here they come.

Michael Blake: [00:31:00] We’re talking to Bruce Blythe, who is the Chairman of R3 Continuum, one of the world’s leading experts on workplace violence. I want to be respectful of your time. I just have a couple more questions if you can hang in there.

Bruce Blythe: [00:31:14] Sure.

Michael Blake: [00:31:15] One is, of course, even with the best of intentions, workplace violence happens. How can you and how can a company help kind of pick up the pieces after a workplace violence incident? Where do you kind of — if that happens in my office, where do I kind of go from there?

Bruce Blythe: [00:31:36] Well, we respond, you mentioned, 1300 times. I think it’s up to 1600 times per month now to crisis situations of all sorts. One of the common entry points for us and the one of the common calls we get is for crisis counseling. And so, there’s a social expectation, I guess, in the workplace that if, in fact, something traumatic like this happens, employers are expected to respond with a caring response. And so many times, they don’t know what that is. An employer that doesn’t have a preparedness ready for this kind of thing, they’re going to say, “Our hearts go out to the families, blah, blah, blah.” It rings hollow at this point. So, instead, caring is not a feeling. It’s behavioral. And so, employees must feel like they’re cared for. And, certainly, bringing in crisis counselors who are specialists in this kind of arena is helpful.

Bruce Blythe: [00:32:40] One of the things that I remember, I keep going back to Virginia Tech. I guess, I’m stuck on that today. But there were so many counselors who were saying, “I can help. I can help. Here I am.” The biggest issue was keeping counselors away. So, you certainly want to have people that know what they’re doing, that are skilled at this. You don’t want a plastic surgeon doing your heart surgery. And the same kind of thing. Just because you’re a mental health professional, it doesn’t mean you know how to handle these situations. So, one thing is to address the needs of those people who have been victimized. And it’s not just of the employees that work. It might be the families, it might be the people that are in the hospitals that have been injured. Who knows what else?

Bruce Blythe: [00:33:21] The second thing is that management must be doing the right things as well. And so, a big piece of what we do is helping companies understand, the company management understand how do you show caring, how do you do the right things, how soon do you bring employees back, what you need to do before you bring them back to work, how do you show caring over time, and how do you assess people who may have delayed responses, that sort of thing. So, it really comes from preparedness. But at a minimum, if you’re not prepared, then to get somebody in there that has been there before that can help out.

Bruce Blythe: [00:34:04] Just one quick other point about this, and that is at Syracuse University, several years ago, did a study about what leaders and organizations are the best crisis managers. And one of the correlates they came up with was that those managers who had an outside neutral third party who could help out, that was trusted, okay, and that was not emotionally involved in this thing, that had an idea of how to handle this thing. It was most helpful because when you’re inside the crisis’ bubble, it’s really hard to see outside that bubble, and what’s going on, and what their perspectives are, and what you should be saying, and how you’re being perceived, and how to address this thing. It’s a whirlwind, and it’s unexpected, and it’s high consequence, and people are watching, go on down the list. It’s very difficult if you don’t have somebody on the outside just kind of help steer the direction for you to, at least, assist. Not to take over but to assist in good management and what to do.

Michael Blake: [00:35:08] Bruce, as often as a case, I could talk to three hours of this, and we still wouldn’t run out of material. But I know you got things to do, and you have one of 1600 incidents to respond to this month.

Bruce Blythe: [00:35:21] Not all. I can’t do them all. Thank you. I’ve got a good network, but thank you.

Michael Blake: [00:35:26] But how can people contact you for more information if they want to learn more about this topic or more about the kind of services you guys provide?

Bruce Blythe: [00:35:36] Well, R3 Continuum, I mean, just look them up online. A lot of times, people don’t know how to spell continuum, which is two Us in it. So, our web addresses are r3c.com, probably the best way to do it. Just contact us that way. All of our contact information is there at r3c.com.

Michael Blake: [00:35:57] Bruce, thank you so much. And the next time you’re in Atlanta, I owe you dinner.

Bruce Blythe: [00:36:01] Hey, that sounds good to me. I’m coming soon.

Michael Blake: [00:36:05] There, excellent. So, that’s going to wrap it up for today’s program. I’d like to thank Bruce Blythe so much for joining us and sharing his expertise with us. We’ll be exploring a new topic each week, so please tune in, so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review with your favorite podcast aggregator. It helps people find us, so that we can help them. Once again, this is Mike Blake. Our sponsor’s Brady Ware & Company. And this has been the Decision Vision Podcast.

Decision Vision Episode 19: How Should I Engage in Philanthropy?, An Interview with Chris Gabriel

June 13, 2019 by John Ray

“Decision Vision” Host Mike Blake and Chris Gabriel

How Should I Engage in Philanthropy?

Most everyone would agree that it’s good to give back. But what’s the best way to give? Can giving become enabling or even toxic? Chris Gabriel has performed extensive research on philanthropy and individuals who are heavily philanthropic. He shares his insights with Host Mike Blake on this edition of “Decision Vision,” presented by Brady Ware.

Chris Gabriel, Age of Generosity, LLC and the Generosity Project

Chris Gabriel

Chris Gabriel runs a wealth management practice for a major investment firm. He also has more than 25 years of experience serving charitable organizations and their donors as a development director, as a nonprofit finance and fundraising consultant, and as a guide for successful charitable givers.  He has participated in the gift process from every vantage point as a staffer, board member, consultant, and financial advisor.

His process focuses on “philanthropic enabling” which seeks to maximize the value and benefits of charitable contributions for everyone involved. His mission is helping successful people to be even more generous and generous people to be even more successful.

Chris is an honors graduate of Yale College and earned his master’s degree from Oxford University. He also is the founder of Age of Generosity, LLC and of The Generosity Project, a nonprofit seeking to promote giving as an essential virtue of a life well lived. Chris is writing a set of books and building a giving consulting platform, both of which are scheduled to launch in 2020.

Michael Blake, Brady Ware & Company

Mike Blake, Host of “Decision Vision”

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast. Past episodes of “Decision Vision” can be found here. “Decision Vision” is produced and broadcast by Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

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Show Transcript

Intro: [00:00:01] Welcome to this Decision Vision, a podcast series focusing on critical business decisions, brought to you by Brady Ware & Company. Brady Ware is a regional, full-service, accounting and advisory that helps businesses and entrepreneurs make vision a reality.

Mike Blake: [00:00:20] And welcome back to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of making decision on a different topic. Rather than making recommendations because everyone’s circumstances are different, we talk to subject matter experts about how they would recommend thinking about that decision.

Mike Blake: [00:00:38] My name is Mike Blake, and I am your host for today’s program. I’m a Director at Brady Ware & Company, a full-service accounting firm based in Dayton, Ohio, with offices in Dayton; Columbus, Ohio; Richmond, Indiana; and Alpharetta, Georgia, which is where we are recording today. Brady Ware is sponsoring this podcast. If you like this podcast please subscribe on your favorite podcast aggregator, and please also consider leaving a review of the podcast as well.

Mike Blake: [00:01:02] And today, we’re going to be talking about philanthropy and, specifically, the decision as to whether or not you should engage in philanthropy or not engage in philanthropy. And in some respect, maybe that sounds like a loaded question. Of course, you should engage in philanthropy. We should all be interested in giving back to our communities, sending the elevator back down, whatever cliché you want to use. Who doesn’t like a good philanthropist? Who doesn’t like someone that’s going to be throwing $100 bills around or $1000 checks around, always going to be the life of the party? But when you get into philanthropy, it’s really not that simple. And philanthropy not done well can be not just not impactful but, in some cases, can actually be harmful.

Mike Blake: [00:01:51] One of the things I’ve done a lot of in the last few years, I’ve studied dynastic wealth, which means that wealth that has survived for a number of generations. And what a lot of people may not realize is that being rich actually is hard. It’s just hard in a different way. You have trouble paying your light bill, your cable bill, but then managing wealth responsibly is not easy, and it’s a skill set.

Mike Blake: [00:02:19] And there are wealthy families whose names that you would know – the Vanderbilt’s come to mind – that have literally philanthropies themselves into the ground. It’s that they’re very generous. And, of course, their names are on many buildings in New York. Their name is on Vanderbilt University and so forth. But as Anderson Cooper, who is a sixth generation Vanderbilt, has said, “There ain’t no trust fund waiting for me.” And 150 years ago, that would be unthinkable. And so, this is a complex topic that I hope as you, as the listeners, a little bit different than what we normally talk about, but one that I think is very important.

Mike Blake: [00:03:02] And joining us today is my very good friend, Chris Gabriel, and somebody who I’ve known for a number of years, longer than we would care to admit. Neither of us had gray hair, that’s how long we’ve known each other. And he’s been a student of philanthropy for as long as I have known him, and is starting to break out of his shell, and systematize the way that he shares his knowledge.

Mike Blake: [00:03:29] He runs a wealth management practice for a major investment firm that has more than 25 years of experience serving charitable organizations and their donors as a development director, as a nonprofit finance and fundraising consultant, and as a guide for successful charitable givers. He has participated in the gift process from every vantage point as a staff, or a board member consultant, and financial advisor.

Mike Blake: [00:03:52] His process focuses on philanthropic enabling, which seeks to maximize the value and benefits of charitable contributions for everyone involved. His mission is helping successful people to be even more generous and generous people to be even more successful.

Mike Blake: [00:04:07] Chris is an honors graduate of Yale College and earned his Master’s Degree from Oxford University. He is also the Founder of Age of Generosity LLC and the Generosity Project, a nonprofit seeking to promote giving as an essential virtue of a life well lived. Chris is writing a set of books and building a giving consulting platform, both of which are scheduled to launch in 2020. I’m going to hold you to that. Chris, thank you so much for coming on the program.

Chris Gabriel: [00:04:33] Thank you, Mike. It’s such a pleasure to be here.

Mike Blake: [00:04:36] So, what led you to start down the path of becoming an effective student of philanthropy.

Chris Gabriel: [00:04:44] Would you believe, midlife crisis?

Mike Blake: [00:04:47] I believe midlife crisis is responsible for a lot of things. I’ve seen people buy motorcycles, sports cars, and-

Chris Gabriel: [00:04:52] Yeah. It seemed more positive and less expensive than the proverbial red sports car. But in all seriousness, I was noodling over my career, and personal life, and other things that were important to me a few years back. And I was at that crossroads in life that the others have described as a transition from success to significance. And in thinking that through, I came to a realization of really four things that mattered to me – my spiritual life, my family and friends, my professional work, and my community service. And I wanted to be more deliberate and intentional about how to align those different forces together.

Chris Gabriel: [00:05:34] And in thinking that through, I recognized that the unifying thread through all those different areas and experiences at all stages of my life had been generosity, people who had been generous to me, generous acts that I had witnessed, or participated in, or benefited from. It really sparked a curiosity that’s led down a journey of getting to know more about the topic, talking with inspiring people, and really immersing myself in what I found to be a very worthwhile and enjoyable effort. So, that’s what brings us here this afternoon.

Mike Blake: [00:06:11] So, we’re in a society of greed is good. There’s a certain zeitgeist right now, I think, of sort of every person for themselves to a certain extent. And I won’t turn this into an NPR interview. I’ve already said zeitgeist. I don’t want to do that because that does sound like NPR. I don’t want to go in that direction. But in a culture that fosters and glorifies, really, self-reliance, and you earn what you get, you keep what you earn, et cetera, et cetera; in spite of all those kind of external forces, why do people give? And why do people give a lot?

Chris Gabriel: [00:06:54] Yeah, it’s a great question. And there’s a lot of different ways that you could approach it. I’ll start with what you might think of as an unusual source. So, Adam Smith is well-known as the protocapitalist, the founder of classical economics.

Mike Blake: [00:07:09] Of course.

Chris Gabriel: [00:07:09] He was actually a professor of moral philosophy. And while his very large difficult-to-read, coffee-table-sized book, Wealth of Nations, it gets most of the press. I think his best work is a much thinner volume called Theory of Moral Sentiments. And that book starts out by saying, essentially, as an observation of human nature and the human character, that there’s something about giving and altruism that just seems to be hardwired into who we are. These were his observations about the human condition. And we seemed to get pleasure from the success of others, and even more pleasure from participating in that success.

Chris Gabriel: [00:07:44] And it turns out, if you look across the spectrum of research on the topic, there’s almost unanimous agreement on that topic. One of the inspirations for my own understanding is a fellow by the name of James Doty, who is a Professor of Neurosurgery at Stanford. He also founded an organization called the Center for Compassion and Altruism Research and Education. The founding benefactor of which is the Dalai Lama, interesting friends.

Chris Gabriel: [00:08:14] And what Dr. Doty has realized in all of his work as a physician, so healing physical illness, there were bigger illnesses in play that were illnesses more of the spirit. And he felt compelled to travel down that path and see where it led. And what he discovered is a whole lot of research around the notion that giving is both psychologically and physiologically essential to health. It’s on par with exercise and your ideal body weight.

Chris Gabriel: [00:08:46] And there’s a whole system of physiological processes that relate to our sympathetic and parasympathetic nervous systems, if you want to get into the technical side of it. That mean that giving is rewarding to us in very selfish ways, and that our human evolution is designed to reward compassionate altruistic behavior.

Mike Blake: [00:09:09] So, it’s a dopamine rush at the end of the day, right?

Chris Gabriel: [00:09:12] Even as simple as in a smile. There’s a whole article in Psychology Today about how a simple smile triggers this whole cascade of effects, physiological effects in terms of neurotransmitters and activity in the brain. And not only does that benefit the person who receives the generous act of a smile, but it benefits the person who smiles as well, and there’s this virtuous cycle. So, again, even its most fundamental level, there’s something about generosity that’s worthwhile.

Mike Blake: [00:09:42] So, in your writings, I’ve had the privilege of seeing, I think before most people have, you linked giving with wisdom. Talk through that connection.

Chris Gabriel: [00:09:53] So, my working definition of wisdom is that it is — understanding that exists at the intersection of moral truth and practical experience. And there’s something about wisdom that really is fundamental to success in life. We live in a society that prizes knowledge and prizes achievement.

Chris Gabriel: [00:10:12] But the ancients may have one up on us here. They taught their children wisdom. They were concerned with helping them to make good decisions about how to live. And I think we missed out on a lot of that in terms of our education and a lot of our cultural milestones and markers. And generosity was at the center of that set of constant texts around successful living, whether you call that virtue, or wisdom, or anything else.

Chris Gabriel: [00:10:42] And what’s interesting, to connect Dr. Doty’s work and there are millions literally. If you Google generosity science, there’s over 38 million hits. There’s a ton of research done. And what that research suggests, essentially, is the guys in the white lab coats, the scientists, and the ladies in the white robes, the sages, all agree that this is something that’s meaningful and worthwhile.

Chris Gabriel: [00:11:06] If you want to use an example of how that type of wisdom intersects in real life, think of something really big and important that’s happened in our society in the course of the last couple of generations. Let’s think about the Civil Rights Movement. So, the Civil Rights Movement recognized that there was something unjust about racial inequality. And that sense of injustice drove people to organize around overcoming that great wrong in our society.

Chris Gabriel: [00:11:35] But at the same time, there was a sense of love that drove the behavior of the people that were protesting and advocating for change. And that love, which was generous on their part, really drove a constructive outcome from what might have been a very destructive set of forces in society. And there’s a wonderful sermon from Dr. Martin Luther King called Loving Your Enemies.

Mike Blake: [00:11:58] I’m familiar with that.

Chris Gabriel: [00:12:00] He preached in 1957 that summarizes this whole concept really brilliantly. And that, to me, is the definition of generosity and wisdom. It’s a good outcome. It’s a practical outcome. We improved society and humanity in the process, but it was really based on the sense of something fundamentally generous happening on the part of the people that were forwarding that change.

Mike Blake: [00:12:22] So, to that end, and I suspect this is not a random connection, you’ve developed something called the WISE Giving Framework. Can you walk us through it at high level? I mean, it’s a very detailed framework. So, we don’t have time but, at a high level, what is the WISE Framework?

Chris Gabriel: [00:12:39] Sure. And it’s a great question. So, you think about the nature of generosity, and the working title of one of the books I’m producing is called Transformational Generosity. And the idea of that transformation is that it’s this incredibly virtuous 360-degree cycle of positive change that happens when people give, and when they give wisely and well. And I think we’ll talk some more about what that means.

Chris Gabriel: [00:13:05] But the notion of constructive giving boils down to an appreciation of the internal benefits and the external benefits that are involved. And those benefits, again, if they’re done well produce positive change on the part of the giver, on the part of the receiver. And then, by extension is that effect ripples out into community and into society as a whole. You have all of these positive effects that are produced.

Chris Gabriel: [00:13:32] So, the WISE giving process, WISE is an acronym, and you know me well enough to know I’m a sucker for acronyms and alliteration.

Mike Blake: [00:13:38] Who doesn’t love a good acronym?

Chris Gabriel: [00:13:39] I can’t help myself. So WISE is well-grounded, inspired, satisfying, and effective. And those four components reflect that dynamic of internal and external benefits. Inspired and satisfying, things that relate to us and the benefits that we get from giving. Well-grounded and effective, looking outward to the beneficiaries of the giving and making sure that those gifts have the kind of impact that we want them to have. And so, the process aligns a set of different forces and factors together to help produce those good outcomes, back to the philanthropic enabling that you referenced at the outset.

Mike Blake: [00:14:16] So, I mean, why have a plan? It seems like one of the easiest thing is in the world to do is to just give money away, right?

Chris Gabriel: [00:14:23] Sure.

Mike Blake: [00:14:23] It’s not like nobody is going to take it. In most cases, you walk into, really, anything, it doesn’t have to be a nonprofit, “Hey, you want a thousand bucks?” “Sure.” So, why does there need to be a planning process around something that, at least, on a very fundamental level seems like a lot of the easiest thing in the world?

Chris Gabriel: [00:14:45] Yeah, it’s a great question. And on the one hand, you certainly don’t want to overthink it. There should be no paralysis by analysis when it comes to giving. But on the other hand, like every other aspect of life, better inputs lead to better outputs. And the more time and effort you put into a project or a decision, the more likely that there is going to be a good outcome for that decision.

Chris Gabriel: [00:15:05] I’ll give you a concrete example because I think it helps to illustrate the point. And it’s one of my favorites that I’ve come across in the generosity journey that I’ve been on. There is an entrepreneur in California, a Chinese-American named Kenneth Yang. And he’s founded a very successful tea company. And having gone back and forth to China for years in developing and promoting his business, he became very troubled by the plight of disabled Chinese orphans who are put in institutions, have very little in the way of support, and opportunities, and prospects. And this disturbed him.

Chris Gabriel: [00:15:42] And he reached a milestone in his life personally and professionally where he felt he needed to do something about that. And so, it became something of an existential crisis. Am I going to fold up my business, or sell it, or do something else? Am I going to dedicate myself full time to this effort about which I feel really passionate? Interwoven with all of that was, his favorite pastime was photography, really passionate, very capable photographer.

Chris Gabriel: [00:16:06] And so, as he’s thinking through all of these different issues and potential decisions, he seeks counsel from a wise guide. And the advice that he ends up getting and the conclusion that he arrives at is wonderfully powerful. He realized that his business was a platform and created its own opportunities.

Chris Gabriel: [00:16:26] And so, he started traveling back to China more intentionally and taking pictures of the smiling faces of the children that he was coming across in these different residences that he was going to visit. And then, he put those pictures on the packets of his tea, and described the circumstances by which the photos were taken, and the opportunity there was to support this great need that he had found. And he created a foundation to help serve that effort and raised millions of dollars which then got funneled back to the care of the children he was so concerned about.

Chris Gabriel: [00:16:58] So, he created this amazing dynamic. And I referenced the word power before one of my touchstones in this set of processes around giving is the idea of powerful giving, which is if you can imagine Venn Diagram, there’s opportunity, passion, and impact. And the things that we’re really passionate about, the things that we have an opportunity to pursue, and the pursuits that have the potential for impact. You align all those together, that’s really where the best giving happens. And I think Mr. Yang’s example is a great one.

Mike Blake: [00:17:28] So, I’d like to go off the script a little bit and follow up on something because I think you touched on something that is really important, which is the notion of a business as a platform. In my own work and study, as I’ve been studying dynastic wealth and sustain multigenerational wealth, one common theme I’ve noticed is that the business is the platform that supports that family and sustains it. And I think by extension, the business sustains giving because it’s the income generator.

Mike Blake: [00:18:02] And I’m curious if you think there’s a correlation between families that maintain kind of that family enterprise versus selling out, which is what the Vanderbilt stood, for example, made themselves more liquid, which means it’s easier to give your stuff away and screw it up, as opposed to having the platform business. Do you think there’s a connection between the ability to sustain philanthropy over the longer term if there’s that enterprise level engine, or am I just making this up, and I’m just sleep deprived on a Friday?

Chris Gabriel: [00:18:35] I think your intuition is correct. So, I work with a lot of entrepreneurs, and the goal is to help navigate through the various challenges and opportunities that they have when it comes to their businesses, and their families, and their communities. And giving can and should be at the center of that. And what’s interesting about giving, and we may talk more about this, but my work is focused not just on financial giving. That’s certainly an important piece of it, but there’s actually five types of giving.

Chris Gabriel: [00:19:05] There’s possessional giving, which is money and stuff. There is personal giving, which is time and talent. There is social giving, which is everything from hospitality and manners to civic duty. There is emotional giving, which starts to get more personal. It’s about connectivity, and vulnerability, and really being supportive of folks with whom you are close. And then, lastly, relational giving, which, in essence, is the sum of all the others. And that’s where the rubber meets the road in our lives.

Chris Gabriel: [00:19:30] We are defined, to a very large degree, by our relationships, and the quality of our life is determined by those relationships. And so, to get to an answer to your question, if you think about generosity across all those different dimensions, and then you look at what makes success in a family — and this is something that I’ve been thinking and working on a lot about lately with a colleague. We’ve been developing a set of constructs and processes around wealth and success.

Chris Gabriel: [00:19:56] And our appreciation has stemmed from the fact that wealth success has both a family and a financial component to it. And the family component’s really about relationships. And, of course, the financial component is about resources. And when you look at where success comes in — and by the way, success is almost unbelievably rare. The shirtsleeves-to-shirtsleeves phenomenon that we hear about is alive and well. 90% of wealthy families don’t make it past the third generation in terms of intact functioning family or finances.

Chris Gabriel: [00:20:32] And I think families that have businesses have a purpose, and a purpose that fosters relational connectivity and resource generation. And that is a great recipe for success, provided that the business is run well and provided that the relationships in the family survive the pressures of having the business. But I do think, in cases where I’ve seen where family wealth is sustained across generations — and I can think of several examples. One family, in particular, that’s into their sixth generation now and is still quite successful. There was a family business at the center of that.

Mike Blake: [00:21:04] And it underscores a fact that people don’t like to talk about, but there’s ample data to support this, the family unit is an economic unit. We don’t want to think about that necessarily, but economics does factor into that in many complicated ways.

Chris Gabriel: [00:21:23] Sure.

Mike Blake: [00:21:24] So, it’s hard to separate that. And, actually, that segues very nicely into my next question, which is, is it fair to categorize a will as a form of giving?

Chris Gabriel: [00:21:37] I think it is. Based on what I just shared, a will is a legal document that transfers assets. And, of course, it focuses on physical assets, possessions. But at the same time, it embeds values, and relationships, and other essential aspects of the family, and is a mechanism by which all of those different things are passed from one generation to another. So, certainly, families that do wealth transfer well and do legacy well have built into those mechanics. A lot of other elements that relate to values, and priorities, and purpose, and meaning.

Chris Gabriel: [00:22:18] And I had a friend, when I was describing some of this a few years back, who leaned back and thoughtfully said, “Well, what you’re really describing is operating at the intersection of money and meaning.” I said, “Yeah, that’s exactly right. I think I’m going to write that down. That’s really good.” And so, a will is a document that represents that, an intersection of money and meaning, and the values, and the relationships, and all the other aspects of the family. So, it is a form of giving. And then, that kind of estate planning, if it’s done wisely and well, I think can produce very good outcomes, or it can instill a lot of discord and division within a family if it’s not done well.

Mike Blake: [00:22:55] So, let’s talk about maybe potential, maybe downsides or pitfalls. What are some cases where giving can go bad, or what are the risks associated with giving?

Chris Gabriel: [00:23:13] That’s a great question. So, I’m a cheerleader for giving, and I think it’s good. And I’ve used the expression already, “If it’s done wisely and well.” In fact, Adam Smith makes this point later in the same book I referenced earlier. It, perhaps, is the human virtue of which there can be no excess if it’s done well. You can have too much of almost anything, but you can’t be too generous if you’re going about it the right way.

Chris Gabriel: [00:23:39] And so, what is the right way? If there is a formula, if we could reduce giving to a formula, I’d suggest it would be something along the lines of consider-it attitude, plus carrying action, equals a positive generous outcome. And so, where things go wrong is in those dynamics. If your attitude is not considerate, if your actions are not caring, and that’s two-way because there is a reciprocity in the giving dynamic. There is a giver and a receiver. And it’s a two-way process. And so, both the giver and receiver have responsibility in terms of what happens with the gift in the end.

Chris Gabriel: [00:24:13] And, in general, a poor attitude will lead towards a gift that doesn’t have the kind of meaning that it could have and benefit psychologically to either or both parties. And uncaring actions typically will lead to a result that suboptimal in terms of impact or, sort of, physical outcome. And there are lots of dynamics you can point to where those are real issues.

Chris Gabriel: [00:24:39] I’ll call your listeners’ attention to one particular book on this topic, which is really powerful. It’s by a local Atlantan, named Bob Lupton, and he wrote a book called Toxic Charity. And after decades spent assisting the poorest people in our community, he came to the conclusion that more harm than good was done out of a lot of well-meaning support, which robbed people of dignity and effective opportunity in the name of providing them with some kind of support. And a lot of times, that did more good for the people giving than people receiving. So, there is a lot of research out there on this topic.

Mike Blake: [00:25:14] So, that’s interesting. And it brings to mind something that I know you and I both wrestle with because we are both parents. And I have a teenager. Are either of your kids a teenager yet?

Chris Gabriel: [00:25:25] Yes.

Mike Blake: [00:25:25] Yes, okay. So-

Chris Gabriel: [00:25:26] Joyfully.

Mike Blake: [00:25:27] Yeah. So, that’s where most of my gray hair came from. And as parents, we are givers, right? And one of the things that I know you’re mindful of, and I’m mindful of, is where is the line between generosity and enabling, right? And enabling, actually, is a selfish act because what you’re really doing is you’re bribing somebody to make a problem staring you in the face to go away. That needs to be solved with some process that is much more difficult, right.

Mike Blake: [00:26:01] That, to me, strikes as very similar to that toxic charity that you’re describing where the road to hell is paved with the best of intentions, right? And there’s this line between charity and enabling. And even charities, if something’s not structured correctly, not just individuals, organizations, can be harmed with too much too fast, right?

Chris Gabriel: [00:26:30] Again, very thoughtful and insightful question. One of the great insights that I’ve taken away from all this work is positivity. And it relates very much to this point. There’s other research on this topic that I’m drawing on here that makes the point that if you look at what produces good outcomes in a charitable community development context, they almost always involve coming into this situation with a sense of positivity and optimism.

Chris Gabriel: [00:27:09] In other words, asking the question, “What is right here?” rather than “What is wrong?” If you’re showing up in this situation saying, “Everything here is horribly broken. You’re clearly terribly messed up. And I’m here to help you fix it,” that is a totally different dynamic than coming in and saying, “Thank you so much for the opportunity to be engaged with you. What is it that you want and need? And what is it that is going right in your life? And how can we help build on that?”

Chris Gabriel: [00:27:14] There’s a bunch of research that’s just come out of Harvard. Even in the most intractable problems that we have in the world, like systemic poverty, that point out that international aid efforts that focus on creating opportunity in a society have far greater success than ones that focus in on whatever the pathologies and difficulties are. So, to your question about parenthood, I’m totally guilty of exactly what you described, by the way, that-

Mike Blake: [00:28:01] We all are.

Chris Gabriel: [00:28:02] … enabling mindset because it’s just easier – let’s face it – to get that immediate issue out of the way because I’ve got other things to do. And I see myself, at times, robbing my kids of an opportunity to build their own sense of dignity, and self-confidence, and self-reliance just because it’s convenient for me at that particular moment. And I think we run into a lot of those same issues when we try to do good, and the most thoughtful people in that world are folks that recognize those challenges and look to approach their efforts in ways that get past them.

Mike Blake: [00:28:37] Now, I’m going to go off the script again because this topic begs kind of another question. And a very practical and unusual example, you may remember the ALS Ice Bucket Challenge-

Chris Gabriel: [00:28:51] Absolutely.

Mike Blake: [00:28:51] … of three or four years ago. And that raised roughly $120 million, which was something like what the ALS Association of United States raises over a 12-year period basically, right? And they were faced with an interesting problem that, all of a sudden, they had more money than they had the capacity to manage. And for them, it created a real problem because, (1), they received a lot of money, they have obviously a very important mission to battle that disease, and they’re extremely high profile. All right. Everybody knew what the ALS Ice Bucket. They didn’t even know what ALS was, right, people were dumping buckets of ice over their head. And I did it, but it was thoroughly physically traumatic.

Mike Blake: [00:29:40] But there’s need to