2022 WBENC: Nino Campos with Randstad

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here. Another episode of GWBC Open for Business, but this is a special one because we’re broadcasting live from 2022 WBENC National Conference, and we’re in the GWBC booth 1812 if you want to come by and check us out. Right now, on the show, we have Nino Campos and he’s with Randstad. Welcome.

Nino Campos: [00:00:39] Thank you. Thank you for having me.

Lee Kantor: [00:00:41] Well, for the two people out there who don’t know, tell us a little bit, kind of the elevator pitch for Randstad. I know you guys are serving people all over the world.

Nino Campos: [00:00:50] All over the world, globally. So, we are the leading, in the top 50 in Diversity Inc as the top staffing company in the world right now, diversifying the world as well.

Lee Kantor: [00:01:03] So, this is a perfect conference for you to be at. Talk about your involvement as a corporate partner. Why was it important for you to kind of lean in and immerse yourself in the WBENC world?

Nino Campos: [00:01:13] Yeah. So, I’ve been in this industry for the past 13-plus years, serving the supplier diversity, the diversity and inclusion world. Very important being part of the GWBC is that they are not only the leading organization here in Georgia, but one of the ones that are very—where the rubber meets the floor or the rubber meets the street, right?And really advocating for the women businesses, business entrepreneurs out there, and making us work, making us think, making us be creative, making us go out there and serve the right way as well.

Lee Kantor: [00:01:48] So, now, any advice for a small business that wants to do business with Randstad, what do they have to do to to be ready for you to say, okay, this might be a good partner for us?

Nino Campos: [00:02:01] Well, it used to be a difficult—that’s a difficult question, usually. Usually, there’s a gantlet of things for a small, diverse business or a woman-owned business to get an opportunity, what they call a Fortune 500 business, get those opportunities, get that million-dollar revenue. And so, Randstad leading and best in class in providing opportunities has opened the doors in digitizing their supply chain.

Nino Campos: [00:02:28] So, offering opportunities to all comers, meaning these women businesses who have an idea, or have the opportunity or services that they could provide large businesses like Randstad to come and develop a digital portfolio for themselves. In doing so, getting mentored and developed on working with big large companies, not just ourselves, but with our client base as well.

Lee Kantor: [00:02:51] So then, it’s that simple, they go to a website portal, and then they can sign up and put their information, and then they kind of have the chance?

Nino Campos: [00:02:58] Yeah, believe it or not, it is that easy. It is going to our register on our external website. Enter your business name, see if you’re already there. If you’re not, you will meet supplier diversity immediately. There is no black hole or lag time. It is quite quick. So, immediately, you’ll start developing a digital portfolio at no cost and have a live consultant, someone on my team that will start to build out your portfolio to be able to network, if not mentor you for opportunities.

Lee Kantor: [00:03:24] So, that’s game-changing, because one account for a small business that could change the whole trajectory of their business.

Nino Campos: [00:03:31] Oh, of course, because now, we don’t have to network or market these suppliers to a line of business, or even a buyer or procurement, we’re going to the executive c-suites to introduce these suppliers for an immediate decision, find those opportunities immediately.

Lee Kantor: [00:03:47] So, if there’s other kind of enterprise level companies that want to streamline their process and create this kind of elegant solution that you have, are you talking to them as well, because I would imagine this is almost a competitive advantage for you?

Nino Campos: [00:04:01] Yeah, there’s really no one that I know of yet that is doing what we’re doing. We are digitizing the complete diverse supply chain, so that means every diverse supplier that’s certified, actively certified, and doing successful work has a digital portfolio. That digital portfolio, that information is on 340-plus databases to be located.

Lee Kantor: [00:04:21] Oh, so it’s not just Randstad?

Nino Campos: [00:04:23] Not just Randstad. When we say socioeconomic growth, we don’t mean only Randstad, we mean for the world.

Lee Kantor: [00:04:29] Uh-huh. And then, so how do the enterprise-level companies get involved and get their kind of information in part of this portal?

Nino Campos: [00:04:36] So, they would, hopefully, with the right third-party solutions that is accurately scrubbing their data, and those suppliers or the supplier that we utilize would be able to provide them that access to that database.

Lee Kantor: [00:04:50] Okay. So then, you’re all kind of in it together and you’re all sharing the information, sowhen like one of the WBENC folks or the GWBC folks puts their name in the portal, it’s giving them access to Ronstadt, but also several hundred other companies that kind of believe what you believe in, that this is important.

Nino Campos: [00:05:09] Yeah. So, what we’re doing with these digital portfolios, so let me give you a picture of it. Historically, what we would do, would give somebody an opportunity, would be they’ve come to us ,and say, I have something in IR. And so, you have a buyer, you have lines of businesses, and you have to sell.

Lee Kantor: [00:05:24] And it’s like on a one-on-one and it’s a one-off kind of thing.

Nino Campos: [00:05:27] Right. And you have those RFPs and you have multiple suppliers. Those preferred suppliers are on that RFP, right? If you want that business, continue business, how do you introduce a new business to that? How can you provide credibility, accessibility, all those things that would make it easy to make a decision? So, this digital portfolio is relationship-building, too, meaning that you put their capability statements in here, you put their NICS cost, you upload their certificates, their active certificates.

Nino Campos: [00:05:55] They’re being validated immediately through a third-party solution to certify that they are certified, and they can actually put their video, they can actually put their photos. It actually gives you a demographic of who they are ethnically, gender-wise. And so, it’s an enhanced way of doing an interview, per se, a presentation. So, here you are-

Lee Kantor: [00:06:15] And it’s so much more efficient. They don’t have to do this 300 times. They do it one time and it’s going out to 300 people.

Nino Campos: [00:06:21] It’s a URL, right? So, I directly report to the chief diversity officer of Randstad. Now, she’s the global equity officer of Randstad, the first of her. She now only expects a URL, right? And so, that URL provides a visibility to her best suppliers that are out there.

Lee Kantor: [00:06:42] Right. And then, this makes it easy for the Randstads of the world to say, okay, who do we need? And we can say, okay, we want to attract more Hispanic-owned businesses, so we can kind of target that, right? You can get as granular as you want to get, because it’s digital.

Nino Campos: [00:06:59] Yeah, it’s also instant governance or what we call scorekeeping. There’s an opportunity to score there. Actually, it needs notes.

Lee Kantor: [00:07:04] So, it’s almost a dashboard, too, where you can see everything, and see where you’re at, where you need, hey, maybe we should put a little more emphasis over here and less over here?

Nino Campos: [00:07:14] That is correct. And it’s also able to provide as visibility onto how much spending we’ve had with them already, finally, so we have a good visibility of what we have. And so, the scorekeeping that we do is non-corrective criticism, meaning that we only add in success and achievements to it. Now, if there isn’t any, that means—or they have dropped expenditures like we see-

Lee Kantor: [00:07:36] The trends, right?

Nino Campos: [00:07:37] … we go back and mentor them. We don’t just drop them. We go back, and mentor them, and find out what has happened on the client side or internally, and then mentor them. And we have now—developing right now, we’re creating a mentorship development-certifying program that will certify three curriculums of phases for the supplier. So, those top tier ones won’t get something they already have known for years.

Lee Kantor: [00:07:57] Right. But then, these newer, these emerging brands get an opportunity to learn and grow.

Nino Campos: [00:08:02] Correct.

Lee Kantor: [00:08:03] And then, everybody wins again when all the people are working together like this, it’s amazing. Congratulations on this. It’s a big initiative.

Nino Campos: [00:08:12] Thank you. Well, I want to level the playing field a little bit. I want everyone to understand that we are inclusive of all. Everybody has a thumbprint, right? Everybody has a niche service. Let’s not to call it an umbrella of things that you do, but what do you do best, and how can you do it best for us?

Lee Kantor: [00:08:26] Right. What’s your superpower, and how can we kind of match you up with the right person on our team, so we can kind of create this win-win?

Nino Campos: [00:08:33] Yeah, because we don’t have the time to play. We don’t have time for RFP these days, right?

Lee Kantor: [00:08:37] Right.

Nino Campos: [00:08:37] When someone says a new normal to me, I think like, well, then we’ve got to take away this RFP process and just put the right person in place, right?

Lee Kantor: [00:08:43] Right.

Nino Campos: [00:08:44] So, we’re in talent management, we’ve got to put the best talent in place.

Lee Kantor: [00:08:47] Right. And that removes a lot of bias and it removes a lot kind of the I know a guy kind of situation.

Nino Campos: [00:08:55] Exactly. And you start removing the tearing, right? If you remove the tearing and you put in the best possible service or individual, you’re going to have success.

Lee Kantor: [00:09:05] Right, and you get that win-win outcome that everybody’s looking for. Well, if somebody wants to learn more about this process, what’s the coordinates? Should they just go to the Randstad website and they can kind of find it from there?

Nino Campos: [00:09:15] Yeah, it’s very easy. Randstad.com, supplier diversity, and there is a registration there for you to just register your name, and you immediately will be entered into creating a digital portfolio.

Lee Kantor: [00:09:26] Well, thank you so much for sharing your story. You’re doing important work and we appreciate you.

Nino Campos: [00:09:30] Thank you very much for having me.

Lee Kantor: [00:09:31] Alright. This is Lee Kantor, broadcasting live from WBENC National Conference in the GWBC booth.