E2 Truce Founder and CEO Diann Peart and Denis Leclerc
For anyone considering Entrepreneurship, here are a few tips shared on this episode of MAC6 Community Connections Radio Show and Podcast…
- Be sure you always manage your cash, because everything you do in business will take longer than you think
- Build a team that you trust and find a supportive community to be a part of
- Success can be defined in succession. If your company continues beyond you, then you know you have succeeded
Kyle McIntosh and Jennifer Burwell, co-hosts were joined by Diann Peart and Denis Leclerc from Truce for this special episode.
They shared some inspiring stories about their company along with advice for other business owners and teams.
Truce develops, manufactures and sells 100% nontoxic cleaning products, pet products and personal products. They are leading the industry on transparency by listing all of their toxin-free chemicals on the label and asking competitors to do the same.
Truce develops, manufactures and sells 100% nontoxic cleaning products, pet products and personal products. Their mission is to provide people with peace of mind by helping them rid their homes and lives of harmful chemicals. Truce uses traditional ingredients that have been used for generations to clean their homes and environments: olive oil, vinegar, rubbing alcohol, hydrogen peroxide, salt, baking soda, and essential oils.
Truce products are available online and in local grocery stores. They recently developed a product that removes chalk buildup from gymnastic mats safely and thoroughly with no harmful chemicals, making gymnastic studios safe for children and adults.
Truce was created in the 900 sq ft backhouse on Diann’s property and grew there for over 6 years. The company now occupies 2200 sq ft of co-manufacturing warehouse space in Tempe.
Truce is committed to maintaining the smallest carbon footprint possible and sources all ingredients in the USA. A Green America Approved Business, Truce is Gold Level. Environmental Working Group (ewg.org) has ranked Truce products ‘A’.
Diann Peart has a doctoral degree in Botany/Ecology and a lifetime love of the natural world. Prior to moving here to Arizona, she had a plant and design business in Los Angeles.
Moving to Arizona for graduate school at Arizona State University, she fell in love with the Sonoran Desert and has remained.
Prior to Truce, she founded a nonprofit business, the Institute for Urban Gardening, specialized in establishing gardens on the Gila River Indian Community.
Diann founded Truce in 2008 and launched at the Downtown Phoenix Public Market.
Denis Leclerc was born in France and came to Arizona State University for graduate study. He earned his PhD in cross cultural communication. He has been a professor for 27 years, first at ASU, then at Thunderbird School of Global Management for 17 years.
Denis has been the CEO of Truce since 2013.
Denis and Diann have lived in their home for 30 years, nestled in a permaculture garden with fruit trees, 6 hens, a koi fish pond, and 3 rescue dogs.
ABOUT YOUR CO-HOSTS
With a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through MAC6.
Kyle is the President and Creative Excitant of MAC6. Day to day, his main operational role is on the “spaces” side of the business, focusing on creating thriving communities in the commercial office buildings, the co-working space, and the co-manufacturing space. The other role that he plays is that of EOS implementer, working with clients to bring the Entrepreneurial Operating System, from the book Traction® to their businesses. Additionally, he sits on the boards of Conscious Capitalism Arizona, telling the stories of good businesses in Arizona, and The Tempe Chamber of Commerce, sustaining Tempe’s quality of life and keeping our community and economy vibrant.
Kyle loves Arizona and wants to see us all collectively find great success based on the awesome things that are happening here every day.
Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior.
As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture-focused leadership programs with organizations of all sizes to integrate the company’s values and create higher-performing teams.
ABOUT OUR SPONSOR
MAC6 offers flexible spaces and programs to help your team grow, and a community of thriving businesses, just like yours. Advocating Capitalism as a Force for Good, MAC6 is Accelerating the shift to Conscious Capitalism (where Purpose and Profit Unite) through Creativity, Collaboration, Community and Change.