BRX Pro Tip: Great Ideas are Not Enough
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, the hard reality is, great ideas simply are not enough.
Lee Kantor: [00:00:11] Yeah. A lot of people are very proud of their ideas. And having ideas are important. I’m not saying it’s not important. But what I’m saying is, great ideas are just not enough. To me, it’s way better to be executing pretty good ideas than having great ideas that are sitting in a drawer somewhere, or a folder, or on your phone. You got to put these ideas into action. You got to learn and see if they really are great ideas.
Lee Kantor: [00:00:35] Because every idea in your head is perfect. It’s not being tested. It’s not being stressed. It’s not letting the marketplace dictate what’s good or bad about it. So, you got to get ideas out of your head and into the real world. And then, you have a shot of really being able to do something and making an impact.
Lee Kantor: [00:00:53] Your business will not grow if you are unable to execute ideas. It’s just not going to happen. You just can’t rest on your laurels. You can’t just think that one idea is going to be some silver bullet that’s going to change everything. You’ve got to take those ideas, put them into action, learn, and find out which ideas really are the good idea.
Lee Kantor: [00:01:12] And one idea is kind of meaningless. You’ve got to be an idea machine. You’ve got to be coming up with ideas all the time, testing them, putting them into action, learning from them, and then you’re going to grow. Then, your business has a way to grow. Because things are changing all the time. One idea you had five years ago, look, if you don’t execute it, it’s pretty much worthless.
