BRX Pro Tip: How a Strategic Guest Cohost Can Help Grow Your Show Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, lots of strategies, lots of tactics to help grow our book of business. One of the best, I think, is utilizing a strategic guest co-host to help grow your show. Talk about that a little bit.
Lee Kantor: [00:00:19] Sure. A lot of times, people don’t—you might have a friend that’s kind of the mega networker or the person that’s kind of go-to person in a specific industry, and that they don’t want to have their own show. Maybe they travel a lot, maybe they have other things going on, and they can’t commit to having their own show. So, they’re not really a prospect to host their own show. But they may be the perfect kind of guest co-host, where they can come in, and they can bring some people with them in their industry, and they can kind of tee you up, so that you can do what you do and sell them a show.
Lee Kantor: [00:00:55] This is at the heart of what happened with me when I started the business. I had Amy Otto as my guest co-host. She was a networker. She loved going to chamber meetings, and schmoozing people, and meeting them face to face, and being that person out in the community. I hated doing that. So, the arrangement was in exchange for her being the co-host of the show, she would go out, schmooze the people, invite them to be the guest. I would produce a show, publish the show, co-hosts the show. And she didn’t have to do any of that. She just did her part. I did my part. And together, she grew her business, and I grew my business. So, it was a very symbiotic relationship.
Lee Kantor: [00:01:36] These people you don’t have to commit to. They’re the guest co-host forever. You can let them come in periodically. You can have several of them. I know some of our studio partners have strategic guest co-hosts to come in to fill in when they need somebody to fill in and, also, to help tee up a sales opportunity. So, think about the people in your network that might be a good way to kind of bring them into the family and give them a taste of this to see if they can help.
