This week I sat down with the Vice President of Marketing for Lenz Marketing, Mr. Mike Killeen. According to the company’s website, Lenz offers clients the full suite of marketing and communication tools to grow their businesses. At Lenz, integrated marketing is the strategic and coordinated implementation of digital and traditional advertising, PR, web sites, social media, and events to achieve a stated goal. The company has been serving the Atlanta area for over 22 years. Mike talked about the fact that the firm started as a traditional marketing company, providing service to a variety of companies looking to increase community awareness of their brands. Early on their leadership saw an opportunity to help businesses within the medical community, from hospitals to physician groups.
As Mike stated, “We have evolved and refined who we are and what we do to be known best for healthcare marketing, no doubt about it. We enjoy it and find it very fulfilling. But we’ve done a lot of different things throughout our history. And we really fell that our broad set of interests is one of the reasons we’re most successful with healthcare. Because we don’t think that marketing healthcare is really that different than marketing anything else. At the end of the day, people are looking to align themselves with companies they believe in, that they think are representative of who they are, that they can trust, that they think have value.”
At Lenz Marketing believes that today, patients are becoming more educated, having greater access to means to look into a prospective provider of healthcare. This means patients are becoming “consumers” in that more and more they are realizing they do have choices and access to ways to get to know about those choices. Lenz is able to help their clients develop a strategy that will improve public awareness of their practice or organization as well as improve engagement with their respective referral bases.
Mike Killeen, VP of Marketing at Lenz Marketing
- 12+ years at Lenz Marketing
- Bachelor’s in Journalism, University of Georgia
- Program Director, “Weekly Check-up With Dr. Bruce Feinberg” on WSB Radio
- Founder, “Poverty is Real” non-profit organization
- Performing Singer, Songwriter, Musician