ShareWIK, Bioscape Digital, and ER Express
This week I sat down with the CEO’s of ShareWIK, Bioscape Digital, and ER Express. With the recent implementation of the Affordable Care Act, new requirements came into effect that placed emphasis on patient satisfaction as a component of reimbursement. As it happens, these innovative companies had been developing and implementing their innovative platforms that dramatically improve patient experience and engagement before the law came into effect. That positions them as leaders in the space and I was pleased to have them join us to talk about what they’re doing.
ShareWIK.com provides licensed health information to a wide variety of organizations seeking to provide useful health content to their website and social media visitors. The writers who contribute to the ShareWIK content are journalists who have a true understanding of the topics they are covering. Content is vetted for accuracy before distribution. That means companies and healthcare organizations seeking to control health costs through helping employees and patients make better choices in their daily lives now have an effective, engaging tool to do just that. The team at ShareWIK is also collaborating with the Bioscape Digital platform to provide content that will be served to their patient-users.
ER Express is an application/platform that enables participating ER’s and Urgent Care centers to post an estimated time they can expect to be seen at their location. This means a prospective patient can register and hold their place in line and do much of their wait time at home, work, etc. The application uses IP address and Geo-tagging for users on mobile devices to display nearby area care centers and their estimated Time To Be Seen. In this way patients can reduce their overall wait time as well as optimize ER versus Urgent Care utilization for non-life-threatening problems. The service is free for patients to use and is currently available for numerous major health facilities in the Atlanta metro (and elsewhere in the country).
Bioscape Digital is a tablet-based platform for use in the emergency department and urgent care settings. The platform is simple to use with a simple, intuitive point-click interface. It serves the patient with professionally-produced health content provided by ShareWIK that covers a variety of topics from what to expect with a given type of study or procedure to information about available services within the hospital. The platform provides an engaging way for patients to occupy their time spent waiting for care that improves their awareness of useful health information at the same time. Patients can use the platform to communicate positive and negative feedback in real time to hospital personnel, giving the staff the opportunity to potentially address and correct issues of concern. Their platform is already showing a dramatic improvement in patient satisfaction scores as well as staff morale in their client-user facilities.
These Atlanta-based companies are helping to improve the way care is delivered and the way the experience is perceived by patients. It’s exciting to get to introduce them to a wider audience and help them expand adoption of these helpful, innovative technology platforms.
Special Guests:
Diana Keough, CEO/Founder of ShareWIK.com 
- Journalism Instructor/Guest Lecturer, Emory University
- Member, Koles College of Business Advisory Board, Kennsaw State University
- Former Front Page Series Writer, The Plain Dealer
- Former Reporter/Commentator, WKSU
- Co-author, “Building a Business, Building a Life: The Incredible Life of a Woman Business Owner”
Sahil Patel, President of ER Express 
- Former VP Decision Support, MedAssets
- Former Independent Consultant, CodeRyte
- BBA, Emory University Goizueta Business School
- MBA, Harvard Business School
Stuart Bracken, CEO of Bioscape Digital 
- MBA, Finance, Emory Goizueta Business School
- Co-Founder, Knowledge2Work
- Co-Founder, Phoenix Holdings
- President, Goizueta Alumni Entrepreneur Network