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		<title>The Price and Value Journey</title>
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		<description>Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.</description>
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		<itunes:author>Business RadioX ®</itunes:author>
		<itunes:summary>Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.</itunes:summary>
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		<googleplay:author><![CDATA[Business RadioX ®]]></googleplay:author>
			<googleplay:email>jray@businessradiox.com</googleplay:email>			<googleplay:description>Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.</googleplay:description>
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<item>
	<title>Donn King: Building a Business When Caregiving Owns Your Time</title>
	<link>https://businessradiox.com/podcast/price-value-journey/donn-king-building-a-business-when-caregiving-owns-your-time/</link>
	<pubDate>Wed, 01 Apr 2026 20:52:13 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
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	<description><![CDATA[Donn King on Protecting Your Professional Identity, Defeating Perfectionism, and Keeping Your Business Alive Through Caregiving (The Price and Value Journey, Episode 167) Donn King joins host John Ray on The Price and Value Journey to discuss one of the most underserved challenges facing solo practitioners and expert service providers: how to maintain a professional and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Donn King on Protecting Your Professional Identity, Defeating Perfectionism, and Keeping Your Business Alive Through Caregiving (The Price and Value Journey, Episode 167) Donn King joins host John Ray on The Price and Value Journey to discuss one of the ]]></itunes:subtitle>
	<content:encoded><![CDATA[Donn King on Protecting Your Professional Identity, Defeating Perfectionism, and Keeping Your Business Alive Through Caregiving (The Price and Value Journey, Episode 167) Donn King joins host John Ray on The Price and Value Journey to discuss one of the most underserved challenges facing solo practitioners and expert service providers: how to maintain a professional and [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Donn King on Protecting Your Professional Identity, Defeating Perfectionism, and Keeping Your Business Alive Through Caregiving (The Price and Value Journey, Episode 167) Donn King joins host John Ray on The Price and Value Journey to discuss one of the most underserved challenges facing solo practitioners and expert service providers: how to maintain a professional and [&#8230;]]]></itunes:summary>
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<item>
	<title>Why Clients Stall and What to Do About It: Dr. Larry Gard</title>
	<link>https://businessradiox.com/podcast/price-value-journey/why-clients-stall-and-what-to-do-about-it-dr-larry-gard/</link>
	<pubDate>Wed, 25 Mar 2026 06:00:17 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
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	<description><![CDATA[Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 166) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and costly dynamics in advisory work: the client who [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 166) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and co]]></itunes:subtitle>
	<content:encoded><![CDATA[Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 166) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and costly dynamics in advisory work: the client who [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 166) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and costly dynamics in advisory work: the client who [&#8230;]]]></itunes:summary>
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	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 166) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and costly dynamics in advisory work: the client who [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/03/PVJDr.LarryGardAlbumCover.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Susan Friedmann: Niche Your Book, Charge More for Your Work</title>
	<link>https://businessradiox.com/podcast/price-value-journey/susan-friedmann-niche-your-book-charge-more-for-your-work/</link>
	<pubDate>Wed, 18 Mar 2026 11:27:36 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
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	<description><![CDATA[Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is don]]></itunes:subtitle>
	<content:encoded><![CDATA[Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author [&#8230;]]]></itunes:summary>
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	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/03/PVJSusanFriedmannAlbumCovercorrected.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Your Book Is a Business Asset, Not Just Art with Anita Henderson</title>
	<link>https://businessradiox.com/podcast/price-value-journey/your-book-is-a-business-asset-not-just-art-with-anita-henderson/</link>
	<pubDate>Wed, 11 Mar 2026 09:44:49 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=177267</guid>
	<description><![CDATA[Anita Henderson, The Author&#8217;s Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn&#8217;t Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something a lot of professional service [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Anita Henderson, The Author&#8217;s Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn&#8217;t Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value J]]></itunes:subtitle>
	<content:encoded><![CDATA[Anita Henderson, The Author&#8217;s Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn&#8217;t Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something a lot of professional service [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Anita Henderson, The Author&#8217;s Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn&#8217;t Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something a lot of professional service [&#8230;]]]></itunes:summary>
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	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/03/PVJAnitaHendersonAlbumCover.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Leroy Hite: How Premium Pricing Built an Exit-Ready Brand</title>
	<link>https://businessradiox.com/podcast/price-value-journey/leroy-hite-how-premium-pricing-built-an-exit-ready-brand/</link>
	<pubDate>Wed, 04 Mar 2026 13:18:32 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
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	<description><![CDATA[Leroy Hite Founded the World&#8217;s First Luxury Firewood Company. Here&#8217;s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you&#8217;ll hear. Leroy founded Cutting [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Leroy Hite Founded the World&#8217;s First Luxury Firewood Company. Here&#8217;s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value]]></itunes:subtitle>
	<content:encoded><![CDATA[Leroy Hite Founded the World&#8217;s First Luxury Firewood Company. Here&#8217;s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you&#8217;ll hear. Leroy founded Cutting [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Leroy Hite Founded the World&#8217;s First Luxury Firewood Company. Here&#8217;s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you&#8217;ll hear. Leroy founded Cutting [&#8230;]]]></itunes:summary>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Leroy Hite Founded the World&#8217;s First Luxury Firewood Company. Here&#8217;s How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you&#8217;ll hear. Leroy founded Cutting [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/03/PVJLeroyHiteAlbumCover.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Lee Ellis: Beating Insecurity to Lead and Price with Confidence</title>
	<link>https://businessradiox.com/podcast/price-value-journey/lee-ellis-beating-insecurity-to-lead-and-price-with-confidence/</link>
	<pubDate>Wed, 25 Feb 2026 12:48:54 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=177065</guid>
	<description><![CDATA[Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn&#8217;t announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions, and presenting your credentials instead of listening to the client&#8217;s actual needs. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn&#8217;t announce itself. It appears as overtalking in]]></itunes:subtitle>
	<content:encoded><![CDATA[Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn&#8217;t announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions, and presenting your credentials instead of listening to the client&#8217;s actual needs. [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn&#8217;t announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions, and presenting your credentials instead of listening to the client&#8217;s actual needs. [&#8230;]]]></itunes:summary>
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	<itunes:block>no</itunes:block>
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	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn&#8217;t announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions, and presenting your credentials instead of listening to the client&#8217;s actual needs. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/02/PVJLeeEllisAlbumCover.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Bob Littell on NetWeaving for Referrals and Real Relationships</title>
	<link>https://businessradiox.com/podcast/price-value-journey/bob-littell-on-netweaving-for-referrals-and-real-relationships/</link>
	<pubDate>Wed, 18 Feb 2026 12:49:17 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=176965</guid>
	<description><![CDATA[Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of NetWeaving, joins host John Ray to explain [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWea]]></itunes:subtitle>
	<content:encoded><![CDATA[Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of NetWeaving, joins host John Ray to explain [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42977.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of NetWeaving, joins host John Ray to explain [&#8230;]]]></itunes:summary>
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	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of NetWeaving, joins host John Ray to explain [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/02/PVJBobLittellAlbumCover1.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Paul Knowlton: Bad Theology Kills Your Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/paul-knowlton-bad-theology-kills-your-pricing/</link>
	<pubDate>Wed, 11 Feb 2026 09:15:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=176886</guid>
	<description><![CDATA[Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at]]></itunes:subtitle>
	<content:encoded><![CDATA[Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42935.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2026/02/PVJPaulKnowltonPart2Album.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2026/02/PVJPaulKnowltonPart2Album.png</url>
		<title>Paul Knowlton: Bad Theology Kills Your Pricing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/02/PVJPaulKnowltonPart2Album.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Paul Knowlton on What Adam Smith Actually Said About Greed</title>
	<link>https://businessradiox.com/podcast/price-value-journey/paul-knowlton-on-what-adam-smith-actually-said-about-greed/</link>
	<pubDate>Wed, 04 Feb 2026 19:58:42 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=176763</guid>
	<description><![CDATA[Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the &#8220;Invisible Hand&#8221; Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the &#8220;Invisible Hand&#8221; Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversat]]></itunes:subtitle>
	<content:encoded><![CDATA[Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the &#8220;Invisible Hand&#8221; Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42909.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the &#8220;Invisible Hand&#8221; Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2026/02/PVJPaulKnowltonPart1Album.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2026/02/PVJPaulKnowltonPart1Album.png</url>
		<title>Paul Knowlton on What Adam Smith Actually Said About Greed</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the &#8220;Invisible Hand&#8221; Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/02/PVJPaulKnowltonPart1Album.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Diana Murphy on Navigating Deep Impact Experiences as a Leader</title>
	<link>https://businessradiox.com/podcast/price-value-journey/diana-murphy-on-navigating-deep-impact-experiences-as-a-leader/</link>
	<pubDate>Wed, 28 Jan 2026 10:38:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=176674</guid>
	<description><![CDATA[How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the &#8220;Push Through&#8221; Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the &#8220;Push Through&#8221; Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who ]]></itunes:subtitle>
	<content:encoded><![CDATA[How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the &#8220;Push Through&#8221; Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42888.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the &#8220;Push Through&#8221; Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2026/01/PVJDianaMurphyAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2026/01/PVJDianaMurphyAlbum.png</url>
		<title>Diana Murphy on Navigating Deep Impact Experiences as a Leader</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the &#8220;Push Through&#8221; Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/01/PVJDianaMurphyAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology</title>
	<link>https://businessradiox.com/podcast/price-value-journey/etinosa-agbonlahor-on-why-smart-pricing-starts-with-psychology/</link>
	<pubDate>Wed, 21 Jan 2026 16:27:49 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=176577</guid>
	<description><![CDATA[Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid p]]></itunes:subtitle>
	<content:encoded><![CDATA[Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42869.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2026/01/PVJEtinosaAgbonlahorAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2026/01/PVJEtinosaAgbonlahorAlbum.png</url>
		<title>Etinosa Agbonlahor on Why Smart Pricing Starts with Psychology</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2026/01/PVJEtinosaAgbonlahorAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Bill Ellis: Your Brand is The Value Clients Perceive in You</title>
	<link>https://businessradiox.com/podcast/price-value-journey/bill-ellis-your-brand-is-the-value-clients-perceive-in-you/</link>
	<pubDate>Wed, 17 Dec 2025 11:41:17 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=176199</guid>
	<description><![CDATA[Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What&#8217;s the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional service providers can build sustainable practices by understanding [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What&#8217;s the Point? podcast, joins host John Ray on The Price ]]></itunes:subtitle>
	<content:encoded><![CDATA[Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What&#8217;s the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional service providers can build sustainable practices by understanding [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42794.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What&#8217;s the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional service providers can build sustainable practices by understanding [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/12/PVJBillEllisAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/12/PVJBillEllisAlbum.png</url>
		<title>Bill Ellis: Your Brand is The Value Clients Perceive in You</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What&#8217;s the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional service providers can build sustainable practices by understanding [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/12/PVJBillEllisAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Avi Pinsky on Tracking Value Creation in Your Financials</title>
	<link>https://businessradiox.com/podcast/price-value-journey/avi-pinsky-on-tracking-value-creation-in-your-financials/</link>
	<pubDate>Wed, 10 Dec 2025 11:58:33 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=176078</guid>
	<description><![CDATA[Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service providers often run profitable businesses, even very profitable ones, but often do not understand the dynamics and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service pr]]></itunes:subtitle>
	<content:encoded><![CDATA[Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service providers often run profitable businesses, even very profitable ones, but often do not understand the dynamics and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42761.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service providers often run profitable businesses, even very profitable ones, but often do not understand the dynamics and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/12/PVJAviPinskyAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/12/PVJAviPinskyAlbum.png</url>
		<title>Avi Pinsky on Tracking Value Creation in Your Financials</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service providers often run profitable businesses, even very profitable ones, but often do not understand the dynamics and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/12/PVJAviPinskyAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Bill Cates on How Your Money Story Shapes Your Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/bill-cates-on-how-your-money-story-shapes-your-pricing/</link>
	<pubDate>Wed, 03 Dec 2025 13:29:48 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=175882</guid>
	<description><![CDATA[How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or avoid looking too closely at their finances, even while they help clients make sound business decisions. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or a]]></itunes:subtitle>
	<content:encoded><![CDATA[How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or avoid looking too closely at their finances, even while they help clients make sound business decisions. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42734.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or avoid looking too closely at their finances, even while they help clients make sound business decisions. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/12/PVJBillCatesAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/12/PVJBillCatesAlbum.png</url>
		<title>Bill Cates on How Your Money Story Shapes Your Pricing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or avoid looking too closely at their finances, even while they help clients make sound business decisions. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/12/PVJBillCatesAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Darlene Drew: From Warden to Consultant on Pricing and Grief</title>
	<link>https://businessradiox.com/podcast/price-value-journey/darlene-drew-from-warden-to-consultant-on-pricing-and-grief/</link>
	<pubDate>Wed, 19 Nov 2025 11:50:28 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=175663</guid>
	<description><![CDATA[From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when]]></itunes:subtitle>
	<content:encoded><![CDATA[From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42695.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/11/PVJDarleneDrewAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/11/PVJDarleneDrewAlbum.png</url>
		<title>Darlene Drew: From Warden to Consultant on Pricing and Grief</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/11/PVJDarleneDrewAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Deb Krier on Leading During Cancer Treatment</title>
	<link>https://businessradiox.com/podcast/price-value-journey/deb-krier-on-leading-during-cancer-treatment/</link>
	<pubDate>Wed, 12 Nov 2025 11:56:50 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=175536</guid>
	<description><![CDATA[Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, cancer advocate, host of The Business Power Hour, and founder of TryingNotToDie.LIVE. Drawing on more [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, c]]></itunes:subtitle>
	<content:encoded><![CDATA[Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, cancer advocate, host of The Business Power Hour, and founder of TryingNotToDie.LIVE. Drawing on more [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42660.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, cancer advocate, host of The Business Power Hour, and founder of TryingNotToDie.LIVE. Drawing on more [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/11/PVJDebKrierAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/11/PVJDebKrierAlbum.png</url>
		<title>Deb Krier on Leading During Cancer Treatment</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, cancer advocate, host of The Business Power Hour, and founder of TryingNotToDie.LIVE. Drawing on more [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/11/PVJDebKrierAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Dr. Bill Lampton on Communication and the Leap from Academia</title>
	<link>https://businessradiox.com/podcast/price-value-journey/dr-bill-lampton-on-communication-and-the-leap-from-academia/</link>
	<pubDate>Wed, 29 Oct 2025 09:31:48 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=175298</guid>
	<description><![CDATA[Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, &#8220;The Biz Communication Guy,&#8221; shares practical habits that help professionals be understood the first time, steer tough moments, and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, &#8220;The Biz Communication Gu]]></itunes:subtitle>
	<content:encoded><![CDATA[Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, &#8220;The Biz Communication Guy,&#8221; shares practical habits that help professionals be understood the first time, steer tough moments, and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42613.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, &#8220;The Biz Communication Guy,&#8221; shares practical habits that help professionals be understood the first time, steer tough moments, and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/10/PVJDrBillLamptonAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/10/PVJDrBillLamptonAlbum.png</url>
		<title>Dr. Bill Lampton on Communication and the Leap from Academia</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, &#8220;The Biz Communication Guy,&#8221; shares practical habits that help professionals be understood the first time, steer tough moments, and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/10/PVJDrBillLamptonAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How Randy Hain Built a Coaching Practice Rooted in Values</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-randy-hain-built-a-coaching-practice-rooted-in-values/</link>
	<pubDate>Wed, 08 Oct 2025 08:00:13 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=174945</guid>
	<description><![CDATA[How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The Price and Value Journey podcast, host John Ray talks with Randy [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The P]]></itunes:subtitle>
	<content:encoded><![CDATA[How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The Price and Value Journey podcast, host John Ray talks with Randy [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42533.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The Price and Value Journey podcast, host John Ray talks with Randy [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/10/PVJRandyHainAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/10/PVJRandyHainAlbum.png</url>
		<title>How Randy Hain Built a Coaching Practice Rooted in Values</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The Price and Value Journey podcast, host John Ray talks with Randy [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/10/PVJRandyHainAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Larry Levine on Selling in a Post-Trust World</title>
	<link>https://businessradiox.com/podcast/price-value-journey/larry-levine-on-selling-in-a-post-trust-world/</link>
	<pubDate>Wed, 01 Oct 2025 10:24:00 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=174753</guid>
	<description><![CDATA[Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John Ray welcomes Larry Levine, best-selling author of [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode o]]></itunes:subtitle>
	<content:encoded><![CDATA[Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John Ray welcomes Larry Levine, best-selling author of [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42476.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John Ray welcomes Larry Levine, best-selling author of [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJLarryLevineAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/09/PVJLarryLevineAlbum.png</url>
		<title>Larry Levine on Selling in a Post-Trust World</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John Ray welcomes Larry Levine, best-selling author of [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJLarryLevineAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Use AI, Stay Human with Alastair McDermott</title>
	<link>https://businessradiox.com/podcast/price-value-journey/use-ai-stay-human-with-alastair-mcdermott/</link>
	<pubDate>Wed, 24 Sep 2025 11:02:47 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=174648</guid>
	<description><![CDATA[Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and author Alastair McDermott to discuss his book Use A.I. Stay [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ra]]></itunes:subtitle>
	<content:encoded><![CDATA[Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and author Alastair McDermott to discuss his book Use A.I. Stay [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42449.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and author Alastair McDermott to discuss his book Use A.I. Stay [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJAlastairMcDermottAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/09/PVJAlastairMcDermottAlbum.png</url>
		<title>Use AI, Stay Human with Alastair McDermott</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and author Alastair McDermott to discuss his book Use A.I. Stay [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJAlastairMcDermottAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI, Value, and Pricing with Mark Stiving, Impact Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/ai-value-and-pricing-with-mark-stiving-impact-pricing/</link>
	<pubDate>Wed, 17 Sep 2025 12:02:12 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=174577</guid>
	<description><![CDATA[AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There&#8217;s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of Impact Pricing, joins host [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There&#8217;s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and ]]></itunes:subtitle>
	<content:encoded><![CDATA[AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There&#8217;s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of Impact Pricing, joins host [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42426.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There&#8217;s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of Impact Pricing, joins host [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJMarkStivingAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/09/PVJMarkStivingAlbum.png</url>
		<title>AI, Value, and Pricing with Mark Stiving, Impact Pricing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There&#8217;s a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of Impact Pricing, joins host [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJMarkStivingAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Lee Ellis on Leading with Honor in Business</title>
	<link>https://businessradiox.com/podcast/price-value-journey/lee-ellis-on-leading-with-honor-in-business/</link>
	<pubDate>Wed, 10 Sep 2025 12:10:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=174452</guid>
	<description><![CDATA[Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held for over five years at [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answ]]></itunes:subtitle>
	<content:encoded><![CDATA[Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held for over five years at [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42405.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held for over five years at [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJLeeEllisAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/09/PVJLeeEllisAlbum.png</url>
		<title>Lee Ellis on Leading with Honor in Business</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held for over five years at [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/09/PVJLeeEllisAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How to Publish a Book and Build Authority with Angela DeCaires</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-to-publish-a-book-and-build-authority-with-angela-decaires/</link>
	<pubDate>Wed, 27 Aug 2025 11:00:33 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=174167</guid>
	<description><![CDATA[How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most eff]]></itunes:subtitle>
	<content:encoded><![CDATA[How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42341.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJAngelaDeCairesAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/08/PVJAngelaDeCairesAlbum.png</url>
		<title>How to Publish a Book and Build Authority with Angela DeCaires</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJAngelaDeCairesAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Richard W. Smith on Moving from Price Taker to Price Setter</title>
	<link>https://businessradiox.com/podcast/price-value-journey/richard-w-smith-on-moving-from-price-taker-to-price-setter/</link>
	<pubDate>Wed, 20 Aug 2025 11:32:54 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=174071</guid>
	<description><![CDATA[Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being price takers to price setters. Drawing on [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing t]]></itunes:subtitle>
	<content:encoded><![CDATA[Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being price takers to price setters. Drawing on [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42309.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being price takers to price setters. Drawing on [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJRichardWSmithAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/08/PVJRichardWSmithAlbum.png</url>
		<title>Richard W. Smith on Moving from Price Taker to Price Setter</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being price takers to price setters. Drawing on [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJRichardWSmithAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Heartspoken Notes for Genuine Connection &#124; Elizabeth Cottrell</title>
	<link>https://businessradiox.com/podcast/price-value-journey/heartspoken-notes-for-genuine-connection-elizabeth-cottrell/</link>
	<pubDate>Wed, 13 Aug 2025 12:09:38 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173930</guid>
	<description><![CDATA[Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up opportunities, and make a lasting impression in both business and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can cr]]></itunes:subtitle>
	<content:encoded><![CDATA[Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up opportunities, and make a lasting impression in both business and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42268.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up opportunities, and make a lasting impression in both business and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJElizabethCottrellAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/08/PVJElizabethCottrellAlbum.png</url>
		<title>Heartspoken Notes for Genuine Connection &#124; Elizabeth Cottrell</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up opportunities, and make a lasting impression in both business and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJElizabethCottrellAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Thor Legvold on Nordic Leadership, Purpose, and Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/thor-legvold-on-nordic-leadership-purpose-and-pricing/</link>
	<pubDate>Wed, 06 Aug 2025 11:54:35 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173804</guid>
	<description><![CDATA[Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms shapes how others understand our value. Drawing from the Nordic leadership [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms sh]]></itunes:subtitle>
	<content:encoded><![CDATA[Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms shapes how others understand our value. Drawing from the Nordic leadership [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42240.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms shapes how others understand our value. Drawing from the Nordic leadership [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJThorLegvoldAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/08/PVJThorLegvoldAlbum.png</url>
		<title>Thor Legvold on Nordic Leadership, Purpose, and Pricing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Thor Legvold on Nordic Leadership, Purpose, and Pricing (The Price and Value Journey, Episode 141) In this episode of The Price and Value Journey, Thor Legvold joins host John Ray to talk about how the way we lead ourselves, our clients, and our firms shapes how others understand our value. Drawing from the Nordic leadership [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/08/PVJThorLegvoldAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why You&#8217;re Really Afraid to Raise Your Prices with John Ray</title>
	<link>https://businessradiox.com/podcast/price-value-journey/why-youre-afraid-to-raise-prices-with-john-ray/</link>
	<pubDate>Wed, 30 Jul 2025 05:00:25 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173699</guid>
	<description><![CDATA[Why You&#8217;re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You&#8217;re not alone. Raising your prices isn’t just a financial move. It’s an emotional decision that can stir up fear, doubt, and second-guessing. In this solo episode of The Price and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Why You&#8217;re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You&#8217;re not alone. Raising your prices isn’t just a financial move. It’s an emotional decision that can stir]]></itunes:subtitle>
	<content:encoded><![CDATA[Why You&#8217;re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You&#8217;re not alone. Raising your prices isn’t just a financial move. It’s an emotional decision that can stir up fear, doubt, and second-guessing. In this solo episode of The Price and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42221.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Why You&#8217;re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You&#8217;re not alone. Raising your prices isn’t just a financial move. It’s an emotional decision that can stir up fear, doubt, and second-guessing. In this solo episode of The Price and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/07/WhyYoureReallyAfraidtoRaiseYourPriceswithJohnRayAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/07/WhyYoureReallyAfraidtoRaiseYourPriceswithJohnRayAlbum.png</url>
		<title>Why You&#8217;re Really Afraid to Raise Your Prices with John Ray</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Why You&#8217;re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You&#8217;re not alone. Raising your prices isn’t just a financial move. It’s an emotional decision that can stir up fear, doubt, and second-guessing. In this solo episode of The Price and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/07/WhyYoureReallyAfraidtoRaiseYourPriceswithJohnRayAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why Value Pricing Still Feels Hard with Alastair Dryburgh</title>
	<link>https://businessradiox.com/podcast/price-value-journey/why-value-pricing-still-feels-hard-with-alastair-dryburgh/</link>
	<pubDate>Wed, 23 Jul 2025 09:58:36 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173653</guid>
	<description><![CDATA[Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John Ray to explore the gap between creating [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and ]]></itunes:subtitle>
	<content:encoded><![CDATA[Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John Ray to explore the gap between creating [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42212.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John Ray to explore the gap between creating [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJAlastairDryburghAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/07/PVJAlastairDryburghAlbum.png</url>
		<title>Why Value Pricing Still Feels Hard with Alastair Dryburgh</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Why Value Pricing Still Feels Hard with Alastair Dryburgh (The Price and Value Journey, Episode 140) Value pricing sounds great in theory. So why does it often fall flat in practice? In this episode of The Price and Value Journey, pricing strategist and author Alastair Dryburgh joins host John Ray to explore the gap between creating [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJAlastairDryburghAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman</title>
	<link>https://businessradiox.com/podcast/price-value-journey/100-proven-ways-to-acquire-and-keep-clients-for-life-with-richard-weylman/</link>
	<pubDate>Wed, 16 Jul 2025 12:32:18 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173548</guid>
	<description><![CDATA[100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 139) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of 100 Proven Ways to Acquire and Keep Clients for Life. Despite being orphaned at age [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 139) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of ]]></itunes:subtitle>
	<content:encoded><![CDATA[100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 139) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of 100 Proven Ways to Acquire and Keep Clients for Life. Despite being orphaned at age [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42187.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 139) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of 100 Proven Ways to Acquire and Keep Clients for Life. Despite being orphaned at age [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJRichardWeylmanAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/07/PVJRichardWeylmanAlbum.png</url>
		<title>100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[100 Proven Ways to Acquire and Keep Clients for Life with Richard Weylman (The Price and Value Journey, Episode 139) In this compelling episode of The Price and Value Journey, host John Ray interviews Richard Weylman, international bestselling author of 100 Proven Ways to Acquire and Keep Clients for Life. Despite being orphaned at age [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJRichardWeylmanAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron</title>
	<link>https://businessradiox.com/podcast/price-value-journey/why-charging-premium-fees-is-actually-a-service-to-your-clients-with-criminal-attorney-joshua-baron/</link>
	<pubDate>Wed, 09 Jul 2025 12:17:35 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173491</guid>
	<description><![CDATA[Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the life-changing effects of charging premium fees and the philosophy [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense ]]></itunes:subtitle>
	<content:encoded><![CDATA[Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the life-changing effects of charging premium fees and the philosophy [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42156.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the life-changing effects of charging premium fees and the philosophy [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJJoshuaBaronPart2Album.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/07/PVJJoshuaBaronPart2Album.png</url>
		<title>Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Why Charging Premium Fees is Actually a Service to Your Clients, with Criminal Attorney Joshua Baron (The Price and Value Journey, Episode 138) In this second part of a compelling conversation, host John Ray continues his deep dive with criminal defense attorney Joshua Baron, exploring the life-changing effects of charging premium fees and the philosophy [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJJoshuaBaronPart2Album.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ditching Google Ads: Criminal Attorney Joshua Baron&#8217;s Referral Practice Revolution</title>
	<link>https://businessradiox.com/podcast/price-value-journey/ditching-google-ads-criminal-attorney-joshua-barons-referral-practice-revolution/</link>
	<pubDate>Wed, 02 Jul 2025 10:52:58 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173375</guid>
	<description><![CDATA[Ditching Google Ads: Criminal Attorney Joshua Baron&#8217;s Referral Practice Revolution (The Price and Value Journey, Episode 137) In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and Criminal Defense Referrals. Josh shares his remarkable transformation [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Ditching Google Ads: Criminal Attorney Joshua Baron&#8217;s Referral Practice Revolution (The Price and Value Journey, Episode 137) In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Lega]]></itunes:subtitle>
	<content:encoded><![CDATA[Ditching Google Ads: Criminal Attorney Joshua Baron&#8217;s Referral Practice Revolution (The Price and Value Journey, Episode 137) In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and Criminal Defense Referrals. Josh shares his remarkable transformation [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42133.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ditching Google Ads: Criminal Attorney Joshua Baron&#8217;s Referral Practice Revolution (The Price and Value Journey, Episode 137) In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and Criminal Defense Referrals. Josh shares his remarkable transformation [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJJoshuaBaronAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/07/PVJJoshuaBaronAlbum.png</url>
		<title>Ditching Google Ads: Criminal Attorney Joshua Baron&#8217;s Referral Practice Revolution</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Ditching Google Ads: Criminal Attorney Joshua Baron&#8217;s Referral Practice Revolution (The Price and Value Journey, Episode 137) In this compelling first part of a two-part series, host John Ray sits down with Joshua Baron, founding partner of SB Legal and author of The Business of Criminal Law and Criminal Defense Referrals. Josh shares his remarkable transformation [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/07/PVJJoshuaBaronAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections</title>
	<link>https://businessradiox.com/podcast/price-value-journey/build-authority-and-clients-through-podcast-guesting-with-noemi-beres-podcast-connections/</link>
	<pubDate>Wed, 11 Jun 2025 10:39:01 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=173102</guid>
	<description><![CDATA[Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals. Discover why podcast guesting [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections bookin]]></itunes:subtitle>
	<content:encoded><![CDATA[Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals. Discover why podcast guesting [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42065.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals. Discover why podcast guesting [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/06/PVJNomiBeresAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/06/PVJNomiBeresAlbum.png</url>
		<title>Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136) Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals. Discover why podcast guesting [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/06/PVJNomiBeresAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How Purpose Builds Value Confidence, with Shane Jackson</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-purpose-builds-value-confidence-with-shane-jackson/</link>
	<pubDate>Wed, 04 Jun 2025 08:32:19 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=172968</guid>
	<description><![CDATA[How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135) In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and Owning Your Purpose. They explore the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135) In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of]]></itunes:subtitle>
	<content:encoded><![CDATA[How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135) In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and Owning Your Purpose. They explore the [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42034.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135) In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and Owning Your Purpose. They explore the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/06/PVJShaneJacksonAlbum.png"></itunes:image>
	<image>
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		<title>How Purpose Builds Value Confidence, with Shane Jackson</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135) In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and Owning Your Purpose. They explore the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/06/PVJShaneJacksonAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Price Without Fear, with pricing expert Andrew Bailey</title>
	<link>https://businessradiox.com/podcast/price-value-journey/price-without-fear-with-pricing-expert-andrew-bailey/</link>
	<pubDate>Wed, 28 May 2025 10:33:14 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=172894</guid>
	<description><![CDATA[Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134) In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversations around pricing. Drawing on his extensive experience as a pricing strategist and negotiation coach, [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134) In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversa]]></itunes:subtitle>
	<content:encoded><![CDATA[Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134) In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversations around pricing. Drawing on his extensive experience as a pricing strategist and negotiation coach, [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/42007.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134) In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversations around pricing. Drawing on his extensive experience as a pricing strategist and negotiation coach, [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/05/PVJAndrewBaileyAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/05/PVJAndrewBaileyAlbum.png</url>
		<title>Price Without Fear, with pricing expert Andrew Bailey</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134) In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversations around pricing. Drawing on his extensive experience as a pricing strategist and negotiation coach, [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/05/PVJAndrewBaileyAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>You Don&#8217;t Have to Be Perfect to Be Powerful, with Diana Fritz</title>
	<link>https://businessradiox.com/podcast/price-value-journey/you-dont-have-to-be-perfect-to-be-powerful-with-diana-fritz/</link>
	<pubDate>Wed, 21 May 2025 11:55:34 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=172804</guid>
	<description><![CDATA[You Don&#8217;t Have to Be Perfect to Be Powerful, with Diana Fritz (The Price and Value Journey, Episode 133) In this episode of The Price and Value Journey, executive coach and author Diana Fritz shares the story behind her hard-earned wisdom. She talks about how surviving cancer, navigating single parenthood, and leading in high-stakes environments [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[You Don&#8217;t Have to Be Perfect to Be Powerful, with Diana Fritz (The Price and Value Journey, Episode 133) In this episode of The Price and Value Journey, executive coach and author Diana Fritz shares the story behind her hard-earned wisdom. She talk]]></itunes:subtitle>
	<content:encoded><![CDATA[You Don&#8217;t Have to Be Perfect to Be Powerful, with Diana Fritz (The Price and Value Journey, Episode 133) In this episode of The Price and Value Journey, executive coach and author Diana Fritz shares the story behind her hard-earned wisdom. She talks about how surviving cancer, navigating single parenthood, and leading in high-stakes environments [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41985.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[You Don&#8217;t Have to Be Perfect to Be Powerful, with Diana Fritz (The Price and Value Journey, Episode 133) In this episode of The Price and Value Journey, executive coach and author Diana Fritz shares the story behind her hard-earned wisdom. She talks about how surviving cancer, navigating single parenthood, and leading in high-stakes environments [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/05/PVJDianaFritzAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/05/PVJDianaFritzAlbum.png</url>
		<title>You Don&#8217;t Have to Be Perfect to Be Powerful, with Diana Fritz</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[You Don&#8217;t Have to Be Perfect to Be Powerful, with Diana Fritz (The Price and Value Journey, Episode 133) In this episode of The Price and Value Journey, executive coach and author Diana Fritz shares the story behind her hard-earned wisdom. She talks about how surviving cancer, navigating single parenthood, and leading in high-stakes environments [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/05/PVJDianaFritzAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Self-Leadership for Sustainable Success, with Dr. Kate McCombs</title>
	<link>https://businessradiox.com/podcast/price-value-journey/self-leadership-for-sustainable-success-with-dr-kate-mccombs/</link>
	<pubDate>Wed, 14 May 2025 10:44:49 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=172662</guid>
	<description><![CDATA[Self-Leadership for Sustainable Success, with Dr. Kate McCombs (The Price and Value Journey, Episode 132) In this episode of The Price and Value Journey, host John Ray discusses the often-overlooked aspect of self-leadership with Dr. Kate McCombs, assistant professor of management at Samford University and founder of RH Leadership. Kate defines self-leadership as the practice of [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Self-Leadership for Sustainable Success, with Dr. Kate McCombs (The Price and Value Journey, Episode 132) In this episode of The Price and Value Journey, host John Ray discusses the often-overlooked aspect of self-leadership with Dr. Kate McCombs, assist]]></itunes:subtitle>
	<content:encoded><![CDATA[Self-Leadership for Sustainable Success, with Dr. Kate McCombs (The Price and Value Journey, Episode 132) In this episode of The Price and Value Journey, host John Ray discusses the often-overlooked aspect of self-leadership with Dr. Kate McCombs, assistant professor of management at Samford University and founder of RH Leadership. Kate defines self-leadership as the practice of [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41969.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Self-Leadership for Sustainable Success, with Dr. Kate McCombs (The Price and Value Journey, Episode 132) In this episode of The Price and Value Journey, host John Ray discusses the often-overlooked aspect of self-leadership with Dr. Kate McCombs, assistant professor of management at Samford University and founder of RH Leadership. Kate defines self-leadership as the practice of [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/05/PVJKateMcCombsAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/05/PVJKateMcCombsAlbum.png</url>
		<title>Self-Leadership for Sustainable Success, with Dr. Kate McCombs</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Self-Leadership for Sustainable Success, with Dr. Kate McCombs (The Price and Value Journey, Episode 132) In this episode of The Price and Value Journey, host John Ray discusses the often-overlooked aspect of self-leadership with Dr. Kate McCombs, assistant professor of management at Samford University and founder of RH Leadership. Kate defines self-leadership as the practice of [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/05/PVJKateMcCombsAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-invisible-value-of-what-never-happens-with-benny-carreon-velocity-technology-group/</link>
	<pubDate>Wed, 30 Apr 2025 10:50:44 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=172456</guid>
	<description><![CDATA[The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131) How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131) How do you express the value of something that does not occur? That question is one area of focus in this episode of The P]]></itunes:subtitle>
	<content:encoded><![CDATA[The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131) How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41909.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131) How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJBennyCarreonAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/04/PVJBennyCarreonAlbum.png</url>
		<title>The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Invisible Value of What Never Happens, with Benny Carreon, Velocity Technology Group (The Price and Value Journey, Episode 131) How do you express the value of something that does not occur? That question is one area of focus in this episode of The Price and Value Journey, as host John Ray welcomes Benny Carreon, founder [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJBennyCarreonAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn</title>
	<link>https://businessradiox.com/podcast/price-value-journey/divorcing-your-business-partner-with-bill-piercy-berman-fink-van-horn/</link>
	<pubDate>Wed, 23 Apr 2025 11:31:28 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=172220</guid>
	<description><![CDATA[Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130) In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life&#8217;s Too Short for a Bad Business Partner. Specializing [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130) In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink ]]></itunes:subtitle>
	<content:encoded><![CDATA[Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130) In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life&#8217;s Too Short for a Bad Business Partner. Specializing [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41846.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130) In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life&#8217;s Too Short for a Bad Business Partner. Specializing [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJBillPiercyAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/04/PVJBillPiercyAlbum.png</url>
		<title>Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Divorcing Your Business Partner, with Bill Piercy, Berman Fink Van Horn (The Price and Value Journey, Episode 130) In this episode of The Price and Value Journey, host John Ray welcomes Bill Piercy, a widely respected business litigator with Berman Fink Van Horn and author of Life&#8217;s Too Short for a Bad Business Partner. Specializing [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJBillPiercyAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Meg Rentschler&#8217;s Journey from Therapist to Executive Coaching</title>
	<link>https://businessradiox.com/podcast/price-value-journey/meg-rentschlers-journey-from-therapist-to-executive-coaching/</link>
	<pubDate>Wed, 16 Apr 2025 10:40:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=172091</guid>
	<description><![CDATA[Meg Rentschler&#8217;s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129) In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Meg Rentschler&#8217;s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129) In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, pract]]></itunes:subtitle>
	<content:encoded><![CDATA[Meg Rentschler&#8217;s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129) In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41824.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Meg Rentschler&#8217;s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129) In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJMegRentschlerAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/04/PVJMegRentschlerAlbum.png</url>
		<title>Meg Rentschler&#8217;s Journey from Therapist to Executive Coaching</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Meg Rentschler&#8217;s Journey from Therapist to Executive Coaching (The Price and Value Journey, Episode 129) In this episode of The Price and Value Journey, host John Ray interviews Meg Rentschler, an executive coach known for her deep listening, practical insights, and real-world coaching expertise. Meg shares her transformative journey from a long-time therapist to a successful [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJMegRentschlerAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>From Corporate to Calling: The Career Transition Blueprint with Rory Verrett</title>
	<link>https://businessradiox.com/podcast/price-value-journey/from-corporate-to-calling-the-career-transition-blueprint-with-rory-verrett/</link>
	<pubDate>Wed, 09 Apr 2025 11:31:25 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=171976</guid>
	<description><![CDATA[From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, exec]]></itunes:subtitle>
	<content:encoded><![CDATA[From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41789.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJRoryVerrettAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/04/PVJRoryVerrettAlbum.png</url>
		<title>From Corporate to Calling: The Career Transition Blueprint with Rory Verrett</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJRoryVerrettAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Building Genuine Connections: Janice Porter on Relationship Marketing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/building-genuine-connections-janice-porter-on-relationship-marketing/</link>
	<pubDate>Wed, 02 Apr 2025 16:36:00 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=171803</guid>
	<description><![CDATA[Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 127) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 127) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, ]]></itunes:subtitle>
	<content:encoded><![CDATA[Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 127) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41759.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 127) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJJanicePorterAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/04/PVJJanicePorterAlbum.png</url>
		<title>Building Genuine Connections: Janice Porter on Relationship Marketing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 127) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/04/PVJJanicePorterAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-power-of-persistence-and-value-in-sales-with-sales-coach-jacob-hicks/</link>
	<pubDate>Wed, 26 Mar 2025 10:16:20 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=171642</guid>
	<description><![CDATA[The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob shares his journey from a [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of ]]></itunes:subtitle>
	<content:encoded><![CDATA[The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob shares his journey from a [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41717.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob shares his journey from a [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/03/PVJJacobHicksAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/03/PVJJacobHicksAlbum.png</url>
		<title>The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob shares his journey from a [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/03/PVJJacobHicksAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-value-of-operational-efficiency-with-dennis-jackson-worx-solutions/</link>
	<pubDate>Wed, 19 Mar 2025 10:50:55 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=171562</guid>
	<description><![CDATA[The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125) In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate world to starting his own business, focused on helping small and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125) In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his expe]]></itunes:subtitle>
	<content:encoded><![CDATA[The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125) In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate world to starting his own business, focused on helping small and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41693.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125) In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate world to starting his own business, focused on helping small and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/03/PVJDennisJacksonAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/03/PVJDennisJacksonAlbum.png</url>
		<title>The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125) In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate world to starting his own business, focused on helping small and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/03/PVJDennisJacksonAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies</title>
	<link>https://businessradiox.com/podcast/price-value-journey/monetizing-your-firms-hidden-ip-with-ai-with-mike-blake-high-score-strategies/</link>
	<pubDate>Wed, 12 Mar 2025 10:17:56 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=171446</guid>
	<description><![CDATA[Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124) In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual property (IP) for professional services firms. The discussion [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124) In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore t]]></itunes:subtitle>
	<content:encoded><![CDATA[Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124) In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual property (IP) for professional services firms. The discussion [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41669.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124) In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual property (IP) for professional services firms. The discussion [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/03/PVJMikeBlakeMonetizingIPAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/03/PVJMikeBlakeMonetizingIPAlbum.png</url>
		<title>Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Monetizing Your Firm’s Hidden IP with AI, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 124) In this episode of The Price and Value Journey, host John Ray welcomes back Mike Blake, CEO of High Score Strategies, to explore the untapped potential of intellectual property (IP) for professional services firms. The discussion [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/03/PVJMikeBlakeMonetizingIPAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Consulting in the Digital Age, with Prof. Joe O&#8217;Mahoney</title>
	<link>https://businessradiox.com/podcast/price-value-journey/consulting-in-the-digital-age-with-prof-joe-omahoney/</link>
	<pubDate>Wed, 26 Feb 2025 11:25:00 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=171097</guid>
	<description><![CDATA[Consulting in the Digital Age, with Prof. Joe O&#8217;Mahoney (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O&#8217;Mahoney, a leading authority on the consulting industry. They discuss significant shifts in the consulting field, including industry growth, client sophistication, and the impact [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Consulting in the Digital Age, with Prof. Joe O&#8217;Mahoney (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O&#8217;Mahoney, a leading authority on the consulting industry.]]></itunes:subtitle>
	<content:encoded><![CDATA[Consulting in the Digital Age, with Prof. Joe O&#8217;Mahoney (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O&#8217;Mahoney, a leading authority on the consulting industry. They discuss significant shifts in the consulting field, including industry growth, client sophistication, and the impact [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41579.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Consulting in the Digital Age, with Prof. Joe O&#8217;Mahoney (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O&#8217;Mahoney, a leading authority on the consulting industry. They discuss significant shifts in the consulting field, including industry growth, client sophistication, and the impact [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/02/PVJJoeOMahoneyCard.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/02/PVJJoeOMahoneyCard.png</url>
		<title>Consulting in the Digital Age, with Prof. Joe O&#8217;Mahoney</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Consulting in the Digital Age, with Prof. Joe O&#8217;Mahoney (The Price and Value Journey, Episode 123) In this episode of The Price and Value Journey, host John Ray welcomes Professor Joe O&#8217;Mahoney, a leading authority on the consulting industry. They discuss significant shifts in the consulting field, including industry growth, client sophistication, and the impact [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/02/PVJJoeOMahoneyCard.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies</title>
	<link>https://businessradiox.com/podcast/price-value-journey/navigating-hidden-risks-in-professional-services-with-mike-blake-high-score-strategies/</link>
	<pubDate>Wed, 19 Feb 2025 19:02:58 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=170933</guid>
	<description><![CDATA[Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122) In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake, CEO of High Score Strategies. Mike, a seasoned valuation expert [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122) In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional ]]></itunes:subtitle>
	<content:encoded><![CDATA[Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122) In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake, CEO of High Score Strategies. Mike, a seasoned valuation expert [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41551.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122) In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake, CEO of High Score Strategies. Mike, a seasoned valuation expert [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/02/PVJMikeBlakeRiskManagementAlbumRev.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/02/PVJMikeBlakeRiskManagementAlbumRev.png</url>
		<title>Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Navigating Hidden Risks in Professional Services, with Mike Blake, High Score Strategies (The Price and Value Journey, Episode 122) In this episode of The Price and Value Journey, host John Ray delves into risk management for solo and small professional service providers, with guest Mike Blake, CEO of High Score Strategies. Mike, a seasoned valuation expert [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/02/PVJMikeBlakeRiskManagementAlbumRev.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox</title>
	<link>https://businessradiox.com/podcast/price-value-journey/lessons-in-pricing-value-and-funk-with-chris-lalomia-the-trusted-toolbox/</link>
	<pubDate>Wed, 05 Feb 2025 16:07:12 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=170679</guid>
	<description><![CDATA[Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121) In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest handyman service in Atlanta and in the top three nationwide. Chris discusses his journey [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121) In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest hand]]></itunes:subtitle>
	<content:encoded><![CDATA[Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121) In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest handyman service in Atlanta and in the top three nationwide. Chris discusses his journey [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41506.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121) In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest handyman service in Atlanta and in the top three nationwide. Chris discusses his journey [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/02/PVJChrisLalomiaTheTrustedToolboxAlbum3.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/02/PVJChrisLalomiaTheTrustedToolboxAlbum3.png</url>
		<title>Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Lessons in Pricing, Value, and Funk, with Chris Lalomia, The Trusted Toolbox (The Price and Value Journey, Episode 121) In this episode of The Price and Value Journey, host John Ray chats with Chris Lalomia, owner of The Trusted Toolbox, the largest handyman service in Atlanta and in the top three nationwide. Chris discusses his journey [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/02/PVJChrisLalomiaTheTrustedToolboxAlbum3.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global</title>
	<link>https://businessradiox.com/podcast/price-value-journey/scaling-with-distributed-remote-teams-with-adam-houlahan-prominence-global/</link>
	<pubDate>Wed, 29 Jan 2025 10:30:08 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=170560</guid>
	<description><![CDATA[Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120) In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam, a LinkedIn expert and author of The Distributed Teams Blueprint, [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120) In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and s]]></itunes:subtitle>
	<content:encoded><![CDATA[Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120) In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam, a LinkedIn expert and author of The Distributed Teams Blueprint, [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41474.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120) In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam, a LinkedIn expert and author of The Distributed Teams Blueprint, [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2025/01/PVJAdamHoulahanRemoteTeamsAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2025/01/PVJAdamHoulahanRemoteTeamsAlbum.png</url>
		<title>Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Scaling with Distributed Remote Teams, with Adam Houlahan, Prominence Global (The Price and Value Journey, Episode 120) In this episode of The Price and Value Journey, host John Ray interviews Adam Houlahan, CEO of Prominence Global, about building and scaling businesses with remote teams. Adam, a LinkedIn expert and author of The Distributed Teams Blueprint, [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2025/01/PVJAdamHoulahanRemoteTeamsAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises</title>
	<link>https://businessradiox.com/podcast/price-value-journey/emotional-intelligence-in-client-conversations-with-dawn-cook-causey-daybreak-enterprises/</link>
	<pubDate>Wed, 04 Dec 2024 15:42:04 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=169764</guid>
	<description><![CDATA[Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119) In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Causey to discuss the critical role of emotional intelligence (EQ) in professional services. Dawn, an expert with over [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119) In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Ca]]></itunes:subtitle>
	<content:encoded><![CDATA[Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119) In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Causey to discuss the critical role of emotional intelligence (EQ) in professional services. Dawn, an expert with over [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41298.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119) In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Causey to discuss the critical role of emotional intelligence (EQ) in professional services. Dawn, an expert with over [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/12/PVJDawnCookCauseyCard.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/12/PVJDawnCookCauseyCard.png</url>
		<title>Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Emotional Intelligence in Client Conversations, with Dawn Cook Causey, DayBreak Enterprises (The Price and Value Journey, Episode 119) In this episode of The Price and Value Journey podcast, host John Ray welcomes executive coach and trainer Dawn Cook Causey to discuss the critical role of emotional intelligence (EQ) in professional services. Dawn, an expert with over [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/12/PVJDawnCookCauseyCard.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz</title>
	<link>https://businessradiox.com/podcast/price-value-journey/challenging-common-marketing-misconceptions-with-paul-zanardo-zanardo-dezignz/</link>
	<pubDate>Wed, 06 Nov 2024 11:45:08 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=169249</guid>
	<description><![CDATA[Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shares insights from his 25-year background in sales and marketing. Paul discusses common misconceptions about marketing [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shar]]></itunes:subtitle>
	<content:encoded><![CDATA[Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shares insights from his 25-year background in sales and marketing. Paul discusses common misconceptions about marketing [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shares insights from his 25-year background in sales and marketing. Paul discusses common misconceptions about marketing [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/11/PVJPaulZanardoCard.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/11/PVJPaulZanardoCard.png</url>
		<title>Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Challenging Common Marketing Misconceptions with Paul Zanardo, Zanardo Dezignz (The Price and Value Journey, Episode 118) Paul Zanardo, the founder of Zanardo Dezignz, is the guest on this episode of The Price and Value Journey with John Ray, and he shares insights from his 25-year background in sales and marketing. Paul discusses common misconceptions about marketing [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/11/PVJPaulZanardoCard.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting</title>
	<link>https://businessradiox.com/podcast/price-value-journey/building-an-expertise-business-through-community-and-content-with-jessica-lackey-jessica-lackey-consulting/</link>
	<pubDate>Wed, 16 Oct 2024 10:27:54 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=168836</guid>
	<description><![CDATA[Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117) In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO of Jessica Lackey Consulting, to discuss building an expertise business through generosity of content and building [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117) In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO]]></itunes:subtitle>
	<content:encoded><![CDATA[Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117) In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO of Jessica Lackey Consulting, to discuss building an expertise business through generosity of content and building [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41093.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117) In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO of Jessica Lackey Consulting, to discuss building an expertise business through generosity of content and building [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/10/PVJJessicaLackeyCard.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/10/PVJJessicaLackeyCard.png</url>
		<title>Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Building An Expertise Business Through Community and Content, with Jessica Lackey, Jessica Lackey Consulting (The Price and Value Journey, Episode 117) In this episode of The Price and Value Journey, host John Ray welcomes Jessica Lackey, founder and CEO of Jessica Lackey Consulting, to discuss building an expertise business through generosity of content and building [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/10/PVJJessicaLackeyCard.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting</title>
	<link>https://businessradiox.com/podcast/price-value-journey/challenges-facing-older-self-employed-service-professionals-with-dr-larry-gard-done-with-work-retirement-coaching-and-consulting/</link>
	<pubDate>Wed, 09 Oct 2024 10:31:09 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=168649</guid>
	<description><![CDATA[Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting (The Price and Value Journey, Episode 116) One reason service professionals choose self-employment is for flexibility in their retirement, but they sometimes find that ageism has its own agenda. In this episode of The Price and Value Journey, [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting (The Price and Value Journey, Episode 116) One reason service professionals choose self-employment is for flexibility in t]]></itunes:subtitle>
	<content:encoded><![CDATA[Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting (The Price and Value Journey, Episode 116) One reason service professionals choose self-employment is for flexibility in their retirement, but they sometimes find that ageism has its own agenda. In this episode of The Price and Value Journey, [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41053.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting (The Price and Value Journey, Episode 116) One reason service professionals choose self-employment is for flexibility in their retirement, but they sometimes find that ageism has its own agenda. In this episode of The Price and Value Journey, [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/10/PVJDrLarryGardCard.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/10/PVJDrLarryGardCard.png</url>
		<title>Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Challenges Facing Older Self-Employed Service Professionals, with Dr. Larry Gard, Done with Work Retirement Coaching and Consulting (The Price and Value Journey, Episode 116) One reason service professionals choose self-employment is for flexibility in their retirement, but they sometimes find that ageism has its own agenda. In this episode of The Price and Value Journey, [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/10/PVJDrLarryGardCard.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation</title>
	<link>https://businessradiox.com/podcast/price-value-journey/embracing-disruptive-innovation-in-professional-services-with-natalie-born-author-set-it-on-fire-the-art-of-innovation/</link>
	<pubDate>Wed, 02 Oct 2024 14:28:45 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=168479</guid>
	<description><![CDATA[Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115) In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115) In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovatio]]></itunes:subtitle>
	<content:encoded><![CDATA[Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115) In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/41006.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115) In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/10/PVJNatalieBornCard.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/10/PVJNatalieBornCard.png</url>
		<title>Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Embracing Disruptive Innovation in Professional Services with Natalie Born, Author, Set It on Fire: The Art of Innovation (The Price and Value Journey, Episode 115) In this episode of The Price and Value Journey, John Ray hosts Natalie Born, an innovation expert and principal consultant at Arch + Tower, to discuss innovation in professional services and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/10/PVJNatalieBornCard.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove</title>
	<link>https://businessradiox.com/podcast/price-value-journey/john-ray-and-the-generosity-mindset-on-the-organization-conversation-podcast-with-host-richard-grove/</link>
	<pubDate>Wed, 25 Sep 2024 12:47:15 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=168289</guid>
	<description><![CDATA[John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114) John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featured as a guest on the Organization Conversation podcast, hosted by Richard Grove. John and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114) John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featu]]></itunes:subtitle>
	<content:encoded><![CDATA[John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114) John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featured as a guest on the Organization Conversation podcast, hosted by Richard Grove. John and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40976.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114) John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featured as a guest on the Organization Conversation podcast, hosted by Richard Grove. John and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/09/PVJJohnRayonOrganizationConversation.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/09/PVJJohnRayonOrganizationConversation.png</url>
		<title>John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[John Ray and The Generosity Mindset on the Organization Conversation Podcast with host Richard Grove (The Price and Value Journey, Episode 114) John Ray, host of The Price and Value Journey podcast and author of The Generosity Mindset, was recently featured as a guest on the Organization Conversation podcast, hosted by Richard Grove. John and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/09/PVJJohnRayonOrganizationConversation.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Do You Really Know Your Competition?</title>
	<link>https://businessradiox.com/podcast/price-value-journey/do-you-really-know-your-competition/</link>
	<pubDate>Wed, 11 Sep 2024 12:04:15 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=168052</guid>
	<description><![CDATA[Do You Really Know Your Competition? (The Price and Value Journey, Episode 113) In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Do You Really Know Your Competition? (The Price and Value Journey, Episode 113) In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assump]]></itunes:subtitle>
	<content:encoded><![CDATA[Do You Really Know Your Competition? (The Price and Value Journey, Episode 113) In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40913.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Do You Really Know Your Competition? (The Price and Value Journey, Episode 113) In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/09/DoYouReallyKnowYourCompetition.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/09/DoYouReallyKnowYourCompetition.png</url>
		<title>Do You Really Know Your Competition?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Do You Really Know Your Competition? (The Price and Value Journey, Episode 113) In this episode of The Price and Value Journey, host John Ray delves into the concept of understanding your competition from a unique perspective. He challenges common assumptions about competitors and highlights how they can be hidden in unexpected places, ranging from [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/09/DoYouReallyKnowYourCompetition.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Building Relationships Through Reciprocity</title>
	<link>https://businessradiox.com/podcast/price-value-journey/building-relationships-through-reciprocity/</link>
	<pubDate>Wed, 04 Sep 2024 20:05:12 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=167884</guid>
	<description><![CDATA[Building Relationships Through Reciprocity (The Price and Value Journey, Episode 112) In this episode of The Price and Value Journey, John Ray explores the concept of reciprocity for professional service providers. He delves into the importance of meaningful, no-strings-attached interactions that build strong relationships and expand influence. In defining the rule of reciprocity, John articulates how [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Building Relationships Through Reciprocity (The Price and Value Journey, Episode 112) In this episode of The Price and Value Journey, John Ray explores the concept of reciprocity for professional service providers. He delves into the importance of meanin]]></itunes:subtitle>
	<content:encoded><![CDATA[Building Relationships Through Reciprocity (The Price and Value Journey, Episode 112) In this episode of The Price and Value Journey, John Ray explores the concept of reciprocity for professional service providers. He delves into the importance of meaningful, no-strings-attached interactions that build strong relationships and expand influence. In defining the rule of reciprocity, John articulates how [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40882.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Building Relationships Through Reciprocity (The Price and Value Journey, Episode 112) In this episode of The Price and Value Journey, John Ray explores the concept of reciprocity for professional service providers. He delves into the importance of meaningful, no-strings-attached interactions that build strong relationships and expand influence. In defining the rule of reciprocity, John articulates how [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/09/BuildingRelationshipsThroughReciprocity.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/09/BuildingRelationshipsThroughReciprocity.png</url>
		<title>Building Relationships Through Reciprocity</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Building Relationships Through Reciprocity (The Price and Value Journey, Episode 112) In this episode of The Price and Value Journey, John Ray explores the concept of reciprocity for professional service providers. He delves into the importance of meaningful, no-strings-attached interactions that build strong relationships and expand influence. In defining the rule of reciprocity, John articulates how [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/09/BuildingRelationshipsThroughReciprocity.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Standing Out by Staying the Course</title>
	<link>https://businessradiox.com/podcast/price-value-journey/standing-out-by-staying-the-course/</link>
	<pubDate>Wed, 28 Aug 2024 09:05:52 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=167773</guid>
	<description><![CDATA[Standing Out by Staying the Course (The Price and Value Journey, Episode 111) In this episode of The Price and Value Journey, host John Ray discusses the surprising decline in active podcasts over recent years, despite a rise in listenership. He highlights the persistence required to sustain a podcast, drawing parallels to his own experience climbing [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Standing Out by Staying the Course (The Price and Value Journey, Episode 111) In this episode of The Price and Value Journey, host John Ray discusses the surprising decline in active podcasts over recent years, despite a rise in listenership. He highligh]]></itunes:subtitle>
	<content:encoded><![CDATA[Standing Out by Staying the Course (The Price and Value Journey, Episode 111) In this episode of The Price and Value Journey, host John Ray discusses the surprising decline in active podcasts over recent years, despite a rise in listenership. He highlights the persistence required to sustain a podcast, drawing parallels to his own experience climbing [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40837.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Standing Out by Staying the Course (The Price and Value Journey, Episode 111) In this episode of The Price and Value Journey, host John Ray discusses the surprising decline in active podcasts over recent years, despite a rise in listenership. He highlights the persistence required to sustain a podcast, drawing parallels to his own experience climbing [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/08/PVJStandingOutbyStayingtheCourse.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/08/PVJStandingOutbyStayingtheCourse.png</url>
		<title>Standing Out by Staying the Course</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Standing Out by Staying the Course (The Price and Value Journey, Episode 111) In this episode of The Price and Value Journey, host John Ray discusses the surprising decline in active podcasts over recent years, despite a rise in listenership. He highlights the persistence required to sustain a podcast, drawing parallels to his own experience climbing [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/08/PVJStandingOutbyStayingtheCourse.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Giving is Living</title>
	<link>https://businessradiox.com/podcast/price-value-journey/giving-is-living/</link>
	<pubDate>Wed, 21 Aug 2024 09:08:41 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=167659</guid>
	<description><![CDATA[Giving is Living (The Price and Value Journey, Episode 110) In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, despite his own suffering with ALS, always centered conversations on others, embodying the philosophy [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Giving is Living (The Price and Value Journey, Episode 110) In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, des]]></itunes:subtitle>
	<content:encoded><![CDATA[Giving is Living (The Price and Value Journey, Episode 110) In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, despite his own suffering with ALS, always centered conversations on others, embodying the philosophy [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40814.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Giving is Living (The Price and Value Journey, Episode 110) In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, despite his own suffering with ALS, always centered conversations on others, embodying the philosophy [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/08/PVJGivingisLiving.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/08/PVJGivingisLiving.png</url>
		<title>Giving is Living</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Giving is Living (The Price and Value Journey, Episode 110) In this episode of The Price and Value Journey, host John Ray explores a profound lesson of generosity from the book Tuesdays with Morrie by Mitch Albom. John highlights how Morrie Schwartz, despite his own suffering with ALS, always centered conversations on others, embodying the philosophy [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/08/PVJGivingisLiving.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore</title>
	<link>https://businessradiox.com/podcast/price-value-journey/trademark-and-intellectual-property-protection-for-service-providers-with-trademark-attorney-katie-moore-katherine-moore-law-llc/</link>
	<pubDate>Wed, 17 Jul 2024 11:14:29 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=167007</guid>
	<description><![CDATA[Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109) In this episode of The Price and Value Journey, host John Ray discusses the importance and process of protecting intellectual property with trademark attorney Katie Moore from Katherine Moore Law LLC. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109) In this episode of The Price and Value Journey, host John Ray discusses the impo]]></itunes:subtitle>
	<content:encoded><![CDATA[Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109) In this episode of The Price and Value Journey, host John Ray discusses the importance and process of protecting intellectual property with trademark attorney Katie Moore from Katherine Moore Law LLC. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40661.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109) In this episode of The Price and Value Journey, host John Ray discusses the importance and process of protecting intellectual property with trademark attorney Katie Moore from Katherine Moore Law LLC. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/07/PVJKatieMooreCard.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/07/PVJKatieMooreCard.png</url>
		<title>Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109) In this episode of The Price and Value Journey, host John Ray discusses the importance and process of protecting intellectual property with trademark attorney Katie Moore from Katherine Moore Law LLC. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/07/PVJKatieMooreCard.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm</title>
	<link>https://businessradiox.com/podcast/price-value-journey/scale-your-business-without-compromising-happiness-with-doc-dockery-the-resolve-firm/</link>
	<pubDate>Wed, 17 Apr 2024 10:24:25 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=165432</guid>
	<description><![CDATA[Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry &#8220;Doc&#8221; Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray&#8217;s guest on [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry &#8220;Doc&#8221; Dockery, a renowned expert in business scalability and the author of the Amazon number one bests]]></itunes:subtitle>
	<content:encoded><![CDATA[Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry &#8220;Doc&#8221; Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray&#8217;s guest on [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40321.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry &#8220;Doc&#8221; Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray&#8217;s guest on [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/04/PVJDocDockeryAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/04/PVJDocDockeryAlbum.png</url>
		<title>Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry &#8220;Doc&#8221; Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray&#8217;s guest on [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/04/PVJDocDockeryAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Should You Discount Your Services When You&#8217;re Starting Out?</title>
	<link>https://businessradiox.com/podcast/price-value-journey/should-you-discount-your-services-when-youre-starting-out/</link>
	<pubDate>Mon, 08 Apr 2024 10:15:50 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=165232</guid>
	<description><![CDATA[Should You Discount Your Services When You&#8217;re Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Should You Discount Your Services When You&#8217;re Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with]]></itunes:subtitle>
	<content:encoded><![CDATA[Should You Discount Your Services When You&#8217;re Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40258.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Should You Discount Your Services When You&#8217;re Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/04/PVJShouldYouDiscountYourServicesWhenYoureStartingOut.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/04/PVJShouldYouDiscountYourServicesWhenYoureStartingOut.png</url>
		<title>Should You Discount Your Services When You&#8217;re Starting Out?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Should You Discount Your Services When You&#8217;re Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/04/PVJShouldYouDiscountYourServicesWhenYoureStartingOut.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Positioning From the Client&#8217;s Perspective</title>
	<link>https://businessradiox.com/podcast/price-value-journey/positioning-from-the-clients-perspective/</link>
	<pubDate>Mon, 01 Apr 2024 12:22:42 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=165078</guid>
	<description><![CDATA[Positioning From the Client&#8217;s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one&#8217;s value from the client&#8217;s perspective rather than merely [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Positioning From the Client&#8217;s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach in]]></itunes:subtitle>
	<content:encoded><![CDATA[Positioning From the Client&#8217;s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one&#8217;s value from the client&#8217;s perspective rather than merely [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40234.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Positioning From the Client&#8217;s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one&#8217;s value from the client&#8217;s perspective rather than merely [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/04/PVJPositioningFromtheClientsPerspective.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/04/PVJPositioningFromtheClientsPerspective.png</url>
		<title>Positioning From the Client&#8217;s Perspective</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Positioning From the Client&#8217;s Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one&#8217;s value from the client&#8217;s perspective rather than merely [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/04/PVJPositioningFromtheClientsPerspective.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates</title>
	<link>https://businessradiox.com/podcast/price-value-journey/hiring-a-ghostwriter-to-write-your-book-with-hal-clifford-hal-clifford-associates/</link>
	<pubDate>Wed, 27 Mar 2024 20:10:29 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=164997</guid>
	<description><![CDATA[Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you&#8217;ve always dreamed about. Hal shared insights into the ghostwriting [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwrit]]></itunes:subtitle>
	<content:encoded><![CDATA[Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you&#8217;ve always dreamed about. Hal shared insights into the ghostwriting [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40219.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you&#8217;ve always dreamed about. Hal shared insights into the ghostwriting [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/03/PVJHalCliffordAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/03/PVJHalCliffordAlbum.png</url>
		<title>Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you&#8217;ve always dreamed about. Hal shared insights into the ghostwriting [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/03/PVJHalCliffordAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Paradox of The Generosity Mindset™</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-paradox-of-the-generosity-mindset/</link>
	<pubDate>Mon, 25 Mar 2024 22:01:40 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=164945</guid>
	<description><![CDATA[The Paradox of The Generosity Mindset™ John Ray discusses the seeming paradox of The Generosity Mindset™, noting that it&#8217;s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Paradox of The Generosity Mindset™ John Ray discusses the seeming paradox of The Generosity Mindset™, noting that it&#8217;s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosit]]></itunes:subtitle>
	<content:encoded><![CDATA[The Paradox of The Generosity Mindset™ John Ray discusses the seeming paradox of The Generosity Mindset™, noting that it&#8217;s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40209.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Paradox of The Generosity Mindset™ John Ray discusses the seeming paradox of The Generosity Mindset™, noting that it&#8217;s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/03/PVJTheParadoxoftheGenerosityMindset.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/03/PVJTheParadoxoftheGenerosityMindset.png</url>
		<title>The Paradox of The Generosity Mindset™</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Paradox of The Generosity Mindset™ John Ray discusses the seeming paradox of The Generosity Mindset™, noting that it&#8217;s easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/03/PVJTheParadoxoftheGenerosityMindset.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm</title>
	<link>https://businessradiox.com/podcast/price-value-journey/from-pressure-to-peace-as-an-expat-ceo-with-bernadette-harris-the-btb-advisory-firm/</link>
	<pubDate>Wed, 20 Mar 2024 19:12:14 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=164841</guid>
	<description><![CDATA[From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her ta]]></itunes:subtitle>
	<content:encoded><![CDATA[From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40177.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/03/PVJBernadetteHarrisAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/03/PVJBernadetteHarrisAlbum.png</url>
		<title>From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/03/PVJBernadetteHarrisAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>What is The Generosity Mindset™?</title>
	<link>https://businessradiox.com/podcast/price-value-journey/what-is-the-generosity-mindset/</link>
	<pubDate>Tue, 19 Mar 2024 19:43:23 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=164797</guid>
	<description><![CDATA[What is The Generosity Mindset™? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others&#8217; needs and cultivating empathy, compassion, and collaboration leads to personal and business [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[What is The Generosity Mindset™? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, whi]]></itunes:subtitle>
	<content:encoded><![CDATA[What is The Generosity Mindset™? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others&#8217; needs and cultivating empathy, compassion, and collaboration leads to personal and business [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/40170.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What is The Generosity Mindset™? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others&#8217; needs and cultivating empathy, compassion, and collaboration leads to personal and business [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2024/03/WhatisTheGenerosityMindset.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2024/03/WhatisTheGenerosityMindset.png</url>
		<title>What is The Generosity Mindset™?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[What is The Generosity Mindset™? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others&#8217; needs and cultivating empathy, compassion, and collaboration leads to personal and business [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2024/03/WhatisTheGenerosityMindset.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Changing Your Pricing Mindset</title>
	<link>https://businessradiox.com/podcast/price-value-journey/changing-your-pricing-mindset/</link>
	<pubDate>Fri, 21 Jul 2023 11:24:47 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=159284</guid>
	<description><![CDATA[Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents &#8220;Changing Your Pricing Mindset&#8221; to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents &#8220;Changing Your Pricing Mindset&#8221; to a group of business owners. John lays out mindsets that create problems for professional services providers, ]]></itunes:subtitle>
	<content:encoded><![CDATA[Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents &#8220;Changing Your Pricing Mindset&#8221; to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents &#8220;Changing Your Pricing Mindset&#8221; to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/06/PVJChangingYourPricingMindsetAlbum.png"></itunes:image>
	<image>
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		<title>Changing Your Pricing Mindset</title>
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	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents &#8220;Changing Your Pricing Mindset&#8221; to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/06/PVJChangingYourPricingMindsetAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum</title>
	<link>https://businessradiox.com/podcast/price-value-journey/burnout-in-professional-services-with-dr-george-vergolias-r3-continuum/</link>
	<pubDate>Thu, 08 Jun 2023 10:53:39 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=158866</guid>
	<description><![CDATA[Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias describe]]></itunes:subtitle>
	<content:encoded><![CDATA[Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38847.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/06/PVJGeorgeVergoliasAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/06/PVJGeorgeVergoliasAlbum.png</url>
		<title>Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/06/PVJGeorgeVergoliasAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global</title>
	<link>https://businessradiox.com/podcast/price-value-journey/why-you-should-do-a-linkedin-newsletter-with-adam-houlahan-prominence-global/</link>
	<pubDate>Thu, 01 Jun 2023 10:42:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=158702</guid>
	<description><![CDATA[Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newslett]]></itunes:subtitle>
	<content:encoded><![CDATA[Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38817.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/05/PVJAdamHoulahanAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/05/PVJAdamHoulahanAlbum.png</url>
		<title>Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/05/PVJAdamHoulahanAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Relationship Building as a Business Banker:  An Interview with Samantha McElhaney, Pinnacle Financial Partners</title>
	<link>https://businessradiox.com/podcast/price-value-journey/relationship-building-as-a-business-banker-an-interview-with-samantha-mcelhaney-pinnacle-financial-partners/</link>
	<pubDate>Mon, 08 May 2023 11:40:57 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=158015</guid>
	<description><![CDATA[Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don&#8217;t control your pricing, your reputation is tied up with your employer (which might or might not be helpful), and you work for a [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don&#8217;t control your pricing, your reputation is tied up]]></itunes:subtitle>
	<content:encoded><![CDATA[Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don&#8217;t control your pricing, your reputation is tied up with your employer (which might or might not be helpful), and you work for a [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38667.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don&#8217;t control your pricing, your reputation is tied up with your employer (which might or might not be helpful), and you work for a [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/05/PVJSamanthaMcElhaney.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/05/PVJSamanthaMcElhaney.png</url>
		<title>Relationship Building as a Business Banker:  An Interview with Samantha McElhaney, Pinnacle Financial Partners</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don&#8217;t control your pricing, your reputation is tied up with your employer (which might or might not be helpful), and you work for a [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/05/PVJSamanthaMcElhaney.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Generous Leadership</title>
	<link>https://businessradiox.com/podcast/price-value-journey/generous-leadership/</link>
	<pubDate>Fri, 28 Apr 2023 11:31:16 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=157893</guid>
	<description><![CDATA[Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. a mindset of scarcity, focusing on assets vs. deficits, characteristics of generous leadership, including laughter, listening, [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. ]]></itunes:subtitle>
	<content:encoded><![CDATA[Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. a mindset of scarcity, focusing on assets vs. deficits, characteristics of generous leadership, including laughter, listening, [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38631.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. a mindset of scarcity, focusing on assets vs. deficits, characteristics of generous leadership, including laughter, listening, [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJGenerousLeadershipAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/04/PVJGenerousLeadershipAlbum.png</url>
		<title>Generous Leadership</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. a mindset of scarcity, focusing on assets vs. deficits, characteristics of generous leadership, including laughter, listening, [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJGenerousLeadershipAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape</title>
	<link>https://businessradiox.com/podcast/price-value-journey/building-an-insurance-brokerage-business-from-scratch-with-steve-aleksandrowicz-medicare-and-other-red-tape/</link>
	<pubDate>Thu, 20 Apr 2023 11:54:00 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=157723</guid>
	<description><![CDATA[Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don&#8217;t control your pricing? That&#8217;s the focus of host John Ray&#8217;s interview with Steve Aleksandrowicz, Medicare insurance broker [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don]]></itunes:subtitle>
	<content:encoded><![CDATA[Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don&#8217;t control your pricing? That&#8217;s the focus of host John Ray&#8217;s interview with Steve Aleksandrowicz, Medicare insurance broker [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38596.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don&#8217;t control your pricing? That&#8217;s the focus of host John Ray&#8217;s interview with Steve Aleksandrowicz, Medicare insurance broker [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJSteveAzAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/04/PVJSteveAzAlbum.png</url>
		<title>Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don&#8217;t control your pricing? That&#8217;s the focus of host John Ray&#8217;s interview with Steve Aleksandrowicz, Medicare insurance broker [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJSteveAzAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Costs of Not Listening: An Interview with Christine Miles, EQuipt</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-costs-of-not-listening-an-interview-with-christine-miles-equipt/</link>
	<pubDate>Wed, 12 Apr 2023 09:00:09 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=157510</guid>
	<description><![CDATA[The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen?  joined host John Ray to discuss the art and skill of listening. Christine described why she&#8217;s so passionate about listening, why listening must be learned, why professional services providers don&#8217;t actually listen, [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen?  joined host John Ray to discuss the art and skill of listening. Christine described why she&#8217;s so passionate abou]]></itunes:subtitle>
	<content:encoded><![CDATA[The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen?  joined host John Ray to discuss the art and skill of listening. Christine described why she&#8217;s so passionate about listening, why listening must be learned, why professional services providers don&#8217;t actually listen, [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38556.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen?  joined host John Ray to discuss the art and skill of listening. Christine described why she&#8217;s so passionate about listening, why listening must be learned, why professional services providers don&#8217;t actually listen, [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJChristineMilesEQuiptAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/04/PVJChristineMilesEQuiptAlbum.png</url>
		<title>The Costs of Not Listening: An Interview with Christine Miles, EQuipt</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen?  joined host John Ray to discuss the art and skill of listening. Christine described why she&#8217;s so passionate about listening, why listening must be learned, why professional services providers don&#8217;t actually listen, [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJChristineMilesEQuiptAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>ChatGPT for Professional Services Providers:  An Interview with Isabella Bedoya, Fame Hackers</title>
	<link>https://businessradiox.com/podcast/price-value-journey/chatgpt-for-professional-services-providers-an-interview-with-isabella-bedoya-fame-hackers/</link>
	<pubDate>Wed, 05 Apr 2023 11:30:43 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=157299</guid>
	<description><![CDATA[ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insights she had as she learned ChatGPT, results she has experienced on behalf of clients, making [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insig]]></itunes:subtitle>
	<content:encoded><![CDATA[ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insights she had as she learned ChatGPT, results she has experienced on behalf of clients, making [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38500.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insights she had as she learned ChatGPT, results she has experienced on behalf of clients, making [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJIsabellaBedoyaAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/04/PVJIsabellaBedoyaAlbum.png</url>
		<title>ChatGPT for Professional Services Providers:  An Interview with Isabella Bedoya, Fame Hackers</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insights she had as she learned ChatGPT, results she has experienced on behalf of clients, making [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/04/PVJIsabellaBedoyaAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC</title>
	<link>https://businessradiox.com/podcast/price-value-journey/effective-copywriting-for-professional-services-an-interview-with-gloria-russell-russell-resources-llc/</link>
	<pubDate>Wed, 29 Mar 2023 09:57:12 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=157171</guid>
	<description><![CDATA[Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked about the problem of services providers talking too much about themselves, uncovering their unique brilliance, the rise of AI and what it [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked a]]></itunes:subtitle>
	<content:encoded><![CDATA[Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked about the problem of services providers talking too much about themselves, uncovering their unique brilliance, the rise of AI and what it [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38451.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked about the problem of services providers talking too much about themselves, uncovering their unique brilliance, the rise of AI and what it [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/03/PVJGloriaRussellAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/03/PVJGloriaRussellAlbum.png</url>
		<title>Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked about the problem of services providers talking too much about themselves, uncovering their unique brilliance, the rise of AI and what it [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/03/PVJGloriaRussellAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Thriving After Trauma:  An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching &#038; Consulting</title>
	<link>https://businessradiox.com/podcast/price-value-journey/thriving-after-trauma-an-interview-with-karen-nowicki-phoenix-business-radiox-and-deep-impact-leadership-coaching-consulting/</link>
	<pubDate>Thu, 23 Feb 2023 14:25:01 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=156397</guid>
	<description><![CDATA[Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching &#38; Consulting What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the clients you work for in your services practice? How do you get to a point [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching &#38; Consulting What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the ]]></itunes:subtitle>
	<content:encoded><![CDATA[Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching &#38; Consulting What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the clients you work for in your services practice? How do you get to a point [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38171.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching &#38; Consulting What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the clients you work for in your services practice? How do you get to a point [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJKarenNowickiAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/02/PVJKarenNowickiAlbum.png</url>
		<title>Thriving After Trauma:  An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching &#038; Consulting</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching &#38; Consulting What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the clients you work for in your services practice? How do you get to a point [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJKarenNowickiAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Don’t Fill In the Blanks</title>
	<link>https://businessradiox.com/podcast/price-value-journey/dont-fill-in-the-blanks/</link>
	<pubDate>Mon, 20 Feb 2023 12:30:04 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=156304</guid>
	<description><![CDATA[Don’t Fill In the Blanks Having a thorough value conversation helps you craft the right solutions for a potential client. Don&#8217;t fill in the blanks or make assumptions about what a client values. It&#8217;s in the best interest of the client (and, by extension, you) to exercise patience and ask questions. The Price and Value [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Don’t Fill In the Blanks Having a thorough value conversation helps you craft the right solutions for a potential client. Don&#8217;t fill in the blanks or make assumptions about what a client values. It&#8217;s in the best interest of the client (and, b]]></itunes:subtitle>
	<content:encoded><![CDATA[Don’t Fill In the Blanks Having a thorough value conversation helps you craft the right solutions for a potential client. Don&#8217;t fill in the blanks or make assumptions about what a client values. It&#8217;s in the best interest of the client (and, by extension, you) to exercise patience and ask questions. The Price and Value [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38142.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Don’t Fill In the Blanks Having a thorough value conversation helps you craft the right solutions for a potential client. Don&#8217;t fill in the blanks or make assumptions about what a client values. It&#8217;s in the best interest of the client (and, by extension, you) to exercise patience and ask questions. The Price and Value [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJDontFillintheBlanksAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/02/PVJDontFillintheBlanksAlbum.png</url>
		<title>Don’t Fill In the Blanks</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Don’t Fill In the Blanks Having a thorough value conversation helps you craft the right solutions for a potential client. Don&#8217;t fill in the blanks or make assumptions about what a client values. It&#8217;s in the best interest of the client (and, by extension, you) to exercise patience and ask questions. The Price and Value [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJDontFillintheBlanksAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Selfie</title>
	<link>https://businessradiox.com/podcast/price-value-journey/selfie/</link>
	<pubDate>Mon, 06 Feb 2023 12:30:30 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=156024</guid>
	<description><![CDATA[Selfie Complaining about getting &#8220;what you&#8217;re worth&#8221; is the pricing version of taking a selfie. When you focus on creating value for clients, and you value price your services relative to that value, you&#8217;ll get paid &#8220;what you&#8217;re worth.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Selfie Complaining about getting &#8220;what you&#8217;re worth&#8221; is the pricing version of taking a selfie. When you focus on creating value for clients, and you value price your services relative to that value, you&#8217;ll get paid &#8220;what yo]]></itunes:subtitle>
	<content:encoded><![CDATA[Selfie Complaining about getting &#8220;what you&#8217;re worth&#8221; is the pricing version of taking a selfie. When you focus on creating value for clients, and you value price your services relative to that value, you&#8217;ll get paid &#8220;what you&#8217;re worth.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38062.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Selfie Complaining about getting &#8220;what you&#8217;re worth&#8221; is the pricing version of taking a selfie. When you focus on creating value for clients, and you value price your services relative to that value, you&#8217;ll get paid &#8220;what you&#8217;re worth.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJSelfieAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/02/PVJSelfieAlbum.png</url>
		<title>Selfie</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Selfie Complaining about getting &#8220;what you&#8217;re worth&#8221; is the pricing version of taking a selfie. When you focus on creating value for clients, and you value price your services relative to that value, you&#8217;ll get paid &#8220;what you&#8217;re worth.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJSelfieAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>A Simple Three Question Test on Whether Your Business Needs a Podcast</title>
	<link>https://businessradiox.com/podcast/price-value-journey/a-simple-three-question-test-on-whether-your-business-needs-a-podcast/</link>
	<pubDate>Fri, 03 Feb 2023 14:04:46 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155984</guid>
	<description><![CDATA[A Simple Three Question Test on Whether Your Business Needs a Podcast Does your professional services business need a podcast? In most cases, after you take this simple three question test, the answer will be &#8220;yes.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:01] Hello. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[A Simple Three Question Test on Whether Your Business Needs a Podcast Does your professional services business need a podcast? In most cases, after you take this simple three question test, the answer will be &#8220;yes.&#8221; The Price and Value Journe]]></itunes:subtitle>
	<content:encoded><![CDATA[A Simple Three Question Test on Whether Your Business Needs a Podcast Does your professional services business need a podcast? In most cases, after you take this simple three question test, the answer will be &#8220;yes.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:01] Hello. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38061.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A Simple Three Question Test on Whether Your Business Needs a Podcast Does your professional services business need a podcast? In most cases, after you take this simple three question test, the answer will be &#8220;yes.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:01] Hello. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJASimpleThreeQuestionTestonWhetherYourBusinessNeedsaPodcast.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/02/PVJASimpleThreeQuestionTestonWhetherYourBusinessNeedsaPodcast.png</url>
		<title>A Simple Three Question Test on Whether Your Business Needs a Podcast</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[A Simple Three Question Test on Whether Your Business Needs a Podcast Does your professional services business need a podcast? In most cases, after you take this simple three question test, the answer will be &#8220;yes.&#8221; The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:01] Hello. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/02/PVJASimpleThreeQuestionTestonWhetherYourBusinessNeedsaPodcast.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions</title>
	<link>https://businessradiox.com/podcast/price-value-journey/value-selling-an-interview-with-mike-wilkinson-axia-value-solutions/</link>
	<pubDate>Wed, 01 Feb 2023 12:37:23 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155930</guid>
	<description><![CDATA[Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions The two terms solo and small professional services providers may dislike the most are &#8220;sales&#8221; and &#8220;business development.&#8221; If that describes you, then yes, you&#8217;ll want to understand the concept of value selling by listening to this episode. Mike Wilkinson, The Value Selling Expert and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions The two terms solo and small professional services providers may dislike the most are &#8220;sales&#8221; and &#8220;business development.&#8221; If that describes you, then yes, you&#]]></itunes:subtitle>
	<content:encoded><![CDATA[Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions The two terms solo and small professional services providers may dislike the most are &#8220;sales&#8221; and &#8220;business development.&#8221; If that describes you, then yes, you&#8217;ll want to understand the concept of value selling by listening to this episode. Mike Wilkinson, The Value Selling Expert and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38019.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions The two terms solo and small professional services providers may dislike the most are &#8220;sales&#8221; and &#8220;business development.&#8221; If that describes you, then yes, you&#8217;ll want to understand the concept of value selling by listening to this episode. Mike Wilkinson, The Value Selling Expert and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJMikeWilkinsonAxiaValueAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PVJMikeWilkinsonAxiaValueAlbum.png</url>
		<title>Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Value Selling: An Interview with Mike Wilkinson, Axia Value Solutions The two terms solo and small professional services providers may dislike the most are &#8220;sales&#8221; and &#8220;business development.&#8221; If that describes you, then yes, you&#8217;ll want to understand the concept of value selling by listening to this episode. Mike Wilkinson, The Value Selling Expert and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJMikeWilkinsonAxiaValueAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Please Don&#8217;t Look in the Closet</title>
	<link>https://businessradiox.com/podcast/price-value-journey/please-dont-look-in-the-closet/</link>
	<pubDate>Mon, 30 Jan 2023 11:56:48 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155872</guid>
	<description><![CDATA[Please Don&#8217;t Look in the Closet To be effective in your professional services practice, it’s vital to understand what&#8217;s in the &#8220;closet&#8221; for each of your clients and prospects, and to offer a response free of judgment. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Please Don&#8217;t Look in the Closet To be effective in your professional services practice, it’s vital to understand what&#8217;s in the &#8220;closet&#8221; for each of your clients and prospects, and to offer a response free of judgment. The Price an]]></itunes:subtitle>
	<content:encoded><![CDATA[Please Don&#8217;t Look in the Closet To be effective in your professional services practice, it’s vital to understand what&#8217;s in the &#8220;closet&#8221; for each of your clients and prospects, and to offer a response free of judgment. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/38001.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Please Don&#8217;t Look in the Closet To be effective in your professional services practice, it’s vital to understand what&#8217;s in the &#8220;closet&#8221; for each of your clients and prospects, and to offer a response free of judgment. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PleaseDontLookintheCloset.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PleaseDontLookintheCloset.png</url>
		<title>Please Don&#8217;t Look in the Closet</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Please Don&#8217;t Look in the Closet To be effective in your professional services practice, it’s vital to understand what&#8217;s in the &#8220;closet&#8221; for each of your clients and prospects, and to offer a response free of judgment. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PleaseDontLookintheCloset.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Selling a Digital Kidney</title>
	<link>https://businessradiox.com/podcast/price-value-journey/selling-a-digital-kidney/</link>
	<pubDate>Fri, 27 Jan 2023 11:12:46 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155839</guid>
	<description><![CDATA[Selling a Digital Kidney Pricing an online coaching session&#8211;or anything else, for that matter&#8211;can turn into the equivalent of selling a digital kidney when that pricing exudes whiffs of desperation. Always remember that prices can act as marketing signals. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Selling a Digital Kidney Pricing an online coaching session&#8211;or anything else, for that matter&#8211;can turn into the equivalent of selling a digital kidney when that pricing exudes whiffs of desperation. Always remember that prices can act as mark]]></itunes:subtitle>
	<content:encoded><![CDATA[Selling a Digital Kidney Pricing an online coaching session&#8211;or anything else, for that matter&#8211;can turn into the equivalent of selling a digital kidney when that pricing exudes whiffs of desperation. Always remember that prices can act as marketing signals. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37996.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Selling a Digital Kidney Pricing an online coaching session&#8211;or anything else, for that matter&#8211;can turn into the equivalent of selling a digital kidney when that pricing exudes whiffs of desperation. Always remember that prices can act as marketing signals. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/SellingaDigitalKidney.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/SellingaDigitalKidney.png</url>
		<title>Selling a Digital Kidney</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Selling a Digital Kidney Pricing an online coaching session&#8211;or anything else, for that matter&#8211;can turn into the equivalent of selling a digital kidney when that pricing exudes whiffs of desperation. Always remember that prices can act as marketing signals. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/SellingaDigitalKidney.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Value of a Smile</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-value-of-a-smile/</link>
	<pubDate>Wed, 25 Jan 2023 13:10:55 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155768</guid>
	<description><![CDATA[The Value of a Smile The value of a smile is priceless, as revealed by a visit to the orthodontist. It&#8217;s a story which reminds us that focusing on client outcomes is what brings smiles to their faces. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Value of a Smile The value of a smile is priceless, as revealed by a visit to the orthodontist. It&#8217;s a story which reminds us that focusing on client outcomes is what brings smiles to their faces. The Price and Value Journey is presented by Joh]]></itunes:subtitle>
	<content:encoded><![CDATA[The Value of a Smile The value of a smile is priceless, as revealed by a visit to the orthodontist. It&#8217;s a story which reminds us that focusing on client outcomes is what brings smiles to their faces. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37980.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Value of a Smile The value of a smile is priceless, as revealed by a visit to the orthodontist. It&#8217;s a story which reminds us that focusing on client outcomes is what brings smiles to their faces. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/TheValueofaSmile.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/TheValueofaSmile.png</url>
		<title>The Value of a Smile</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Value of a Smile The value of a smile is priceless, as revealed by a visit to the orthodontist. It&#8217;s a story which reminds us that focusing on client outcomes is what brings smiles to their faces. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/TheValueofaSmile.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Altruism and Business Ownership</title>
	<link>https://businessradiox.com/podcast/price-value-journey/altruism-and-business-ownership/</link>
	<pubDate>Mon, 23 Jan 2023 12:30:33 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155646</guid>
	<description><![CDATA[Altruism and Business Ownership Entrepreneurs today want a purpose in their business which goes beyond just making money. Reminding clients of that purpose is a vital way we are often called, as advisors, to deliver value to them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Altruism and Business Ownership Entrepreneurs today want a purpose in their business which goes beyond just making money. Reminding clients of that purpose is a vital way we are often called, as advisors, to deliver value to them. The Price and Value Jou]]></itunes:subtitle>
	<content:encoded><![CDATA[Altruism and Business Ownership Entrepreneurs today want a purpose in their business which goes beyond just making money. Reminding clients of that purpose is a vital way we are often called, as advisors, to deliver value to them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37958.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Altruism and Business Ownership Entrepreneurs today want a purpose in their business which goes beyond just making money. Reminding clients of that purpose is a vital way we are often called, as advisors, to deliver value to them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJAltruismAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PVJAltruismAlbum.png</url>
		<title>Altruism and Business Ownership</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Altruism and Business Ownership Entrepreneurs today want a purpose in their business which goes beyond just making money. Reminding clients of that purpose is a vital way we are often called, as advisors, to deliver value to them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJAltruismAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Plumber Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/plumber-pricing/</link>
	<pubDate>Fri, 20 Jan 2023 12:30:24 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155643</guid>
	<description><![CDATA[Plumber Pricing Professional services providers, the speed with which you execute an engagement is a feature and should be priced as one. A recent experience I had with a plumber illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Plumber Pricing Professional services providers, the speed with which you execute an engagement is a feature and should be priced as one. A recent experience I had with a plumber illustrates the point. The Price and Value Journey is presented by John Ray]]></itunes:subtitle>
	<content:encoded><![CDATA[Plumber Pricing Professional services providers, the speed with which you execute an engagement is a feature and should be priced as one. A recent experience I had with a plumber illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37955.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Plumber Pricing Professional services providers, the speed with which you execute an engagement is a feature and should be priced as one. A recent experience I had with a plumber illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJPlumberPricingAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PVJPlumberPricingAlbum.png</url>
		<title>Plumber Pricing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Plumber Pricing Professional services providers, the speed with which you execute an engagement is a feature and should be priced as one. A recent experience I had with a plumber illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJPlumberPricingAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Value of Showing Up</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-value-of-showing-up/</link>
	<pubDate>Wed, 18 Jan 2023 12:30:20 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155587</guid>
	<description><![CDATA[The Value of Showing Up &#8220;I&#8217;m a great plumber because I show up.&#8221; My recent experience with a plumber illustrates the high intangible value clients often place on just showing up. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Value of Showing Up &#8220;I&#8217;m a great plumber because I show up.&#8221; My recent experience with a plumber illustrates the high intangible value clients often place on just showing up. The Price and Value Journey is presented by John Ray and ]]></itunes:subtitle>
	<content:encoded><![CDATA[The Value of Showing Up &#8220;I&#8217;m a great plumber because I show up.&#8221; My recent experience with a plumber illustrates the high intangible value clients often place on just showing up. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37947.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Value of Showing Up &#8220;I&#8217;m a great plumber because I show up.&#8221; My recent experience with a plumber illustrates the high intangible value clients often place on just showing up. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJValueofShowingUp.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PVJValueofShowingUp.png</url>
		<title>The Value of Showing Up</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Value of Showing Up &#8220;I&#8217;m a great plumber because I show up.&#8221; My recent experience with a plumber illustrates the high intangible value clients often place on just showing up. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJValueofShowingUp.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Do What Makes Your Heart Sing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/do-what-makes-your-heart-sing/</link>
	<pubDate>Mon, 16 Jan 2023 12:30:16 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155534</guid>
	<description><![CDATA[Do What Makes Your Heart Sing Do what makes your heart sing. Using this idea as a touchstone to build your business will guide you in choosing clients and, most importantly, providing value. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Do What Makes Your Heart Sing Do what makes your heart sing. Using this idea as a touchstone to build your business will guide you in choosing clients and, most importantly, providing value. The Price and Value Journey is presented by John Ray and produc]]></itunes:subtitle>
	<content:encoded><![CDATA[Do What Makes Your Heart Sing Do what makes your heart sing. Using this idea as a touchstone to build your business will guide you in choosing clients and, most importantly, providing value. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37937.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Do What Makes Your Heart Sing Do what makes your heart sing. Using this idea as a touchstone to build your business will guide you in choosing clients and, most importantly, providing value. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJDoWhatMakesYourHeartSing.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PVJDoWhatMakesYourHeartSing.png</url>
		<title>Do What Makes Your Heart Sing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Do What Makes Your Heart Sing Do what makes your heart sing. Using this idea as a touchstone to build your business will guide you in choosing clients and, most importantly, providing value. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJDoWhatMakesYourHeartSing.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Counting the Steps Along the Way</title>
	<link>https://businessradiox.com/podcast/price-value-journey/counting-the-steps-along-the-way/</link>
	<pubDate>Fri, 13 Jan 2023 16:14:41 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155523</guid>
	<description><![CDATA[Counting the Steps Along the Way Counting the steps along the way by celebrating your firm&#8217;s milestones is not only rewarding, but also a trust builder for your business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Counting the Steps Along the Way Counting the steps along the way by celebrating your firm&#8217;s milestones is not only rewarding, but also a trust builder for your business. The Price and Value Journey is presented by John Ray and produced by the Nort]]></itunes:subtitle>
	<content:encoded><![CDATA[Counting the Steps Along the Way Counting the steps along the way by celebrating your firm&#8217;s milestones is not only rewarding, but also a trust builder for your business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes the [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37924.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Counting the Steps Along the Way Counting the steps along the way by celebrating your firm&#8217;s milestones is not only rewarding, but also a trust builder for your business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJCountingTheSteps.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PVJCountingTheSteps.png</url>
		<title>Counting the Steps Along the Way</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Counting the Steps Along the Way Counting the steps along the way by celebrating your firm&#8217;s milestones is not only rewarding, but also a trust builder for your business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJCountingTheSteps.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Buyers Don&#8217;t Care</title>
	<link>https://businessradiox.com/podcast/price-value-journey/155486/</link>
	<pubDate>Thu, 12 Jan 2023 14:15:06 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155486</guid>
	<description><![CDATA[Buyers Don&#8217;t Care Buyers don’t care about inputs such as your degrees and certifications or how you do what you do. Buyers care about the value of outcomes they receive. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Buyers Don&#8217;t Care Buyers don’t care about inputs such as your degrees and certifications or how you do what you do. Buyers care about the value of outcomes they receive. The Price and Value Journey is presented by John Ray and produced by the North]]></itunes:subtitle>
	<content:encoded><![CDATA[Buyers Don&#8217;t Care Buyers don’t care about inputs such as your degrees and certifications or how you do what you do. Buyers care about the value of outcomes they receive. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37912.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Buyers Don&#8217;t Care Buyers don’t care about inputs such as your degrees and certifications or how you do what you do. Buyers care about the value of outcomes they receive. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/BuyersDontCare.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/BuyersDontCare.png</url>
		<title>Buyers Don&#8217;t Care</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Buyers Don&#8217;t Care Buyers don’t care about inputs such as your degrees and certifications or how you do what you do. Buyers care about the value of outcomes they receive. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value Journey The title of this show describes [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/BuyersDontCare.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Do the Pricing Math As You Plan Your Business</title>
	<link>https://businessradiox.com/podcast/price-value-journey/do-the-pricing-math-as-you-plan-your-business/</link>
	<pubDate>Mon, 09 Jan 2023 14:12:40 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155403</guid>
	<description><![CDATA[Do the Pricing Math As You Plan Your Business If you do the pricing math as you plan and make forecasts for your business, the extraordinary significance of pricing for long-term growth in your practice becomes quite apparent. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Do the Pricing Math As You Plan Your Business If you do the pricing math as you plan and make forecasts for your business, the extraordinary significance of pricing for long-term growth in your practice becomes quite apparent. The Price and Value Journey]]></itunes:subtitle>
	<content:encoded><![CDATA[Do the Pricing Math As You Plan Your Business If you do the pricing math as you plan and make forecasts for your business, the extraordinary significance of pricing for long-term growth in your practice becomes quite apparent. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37889.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Do the Pricing Math As You Plan Your Business If you do the pricing math as you plan and make forecasts for your business, the extraordinary significance of pricing for long-term growth in your practice becomes quite apparent. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJDothePricingMath.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2023/01/PVJDothePricingMath.png</url>
		<title>Do the Pricing Math As You Plan Your Business</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Do the Pricing Math As You Plan Your Business If you do the pricing math as you plan and make forecasts for your business, the extraordinary significance of pricing for long-term growth in your practice becomes quite apparent. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2023/01/PVJDothePricingMath.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Instead of Worrying About the Competition, Worry About This</title>
	<link>https://businessradiox.com/podcast/price-value-journey/instead-of-worrying-about-the-competition-worry-about-this/</link>
	<pubDate>Fri, 30 Dec 2022 12:30:53 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155321</guid>
	<description><![CDATA[Instead of Worrying About the Competition, Worry About This Instead of worrying about the competition, there is a more pressing issue to focus on as a professional services provider:  the value you&#8217;re delivering to clients. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Instead of Worrying About the Competition, Worry About This Instead of worrying about the competition, there is a more pressing issue to focus on as a professional services provider:  the value you&#8217;re delivering to clients. The Price and Value Jour]]></itunes:subtitle>
	<content:encoded><![CDATA[Instead of Worrying About the Competition, Worry About This Instead of worrying about the competition, there is a more pressing issue to focus on as a professional services provider:  the value you&#8217;re delivering to clients. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37872.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Instead of Worrying About the Competition, Worry About This Instead of worrying about the competition, there is a more pressing issue to focus on as a professional services provider:  the value you&#8217;re delivering to clients. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJWorryAboutThisAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/PVJWorryAboutThisAlbum.png</url>
		<title>Instead of Worrying About the Competition, Worry About This</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Instead of Worrying About the Competition, Worry About This Instead of worrying about the competition, there is a more pressing issue to focus on as a professional services provider:  the value you&#8217;re delivering to clients. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJWorryAboutThisAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Hamming It Up</title>
	<link>https://businessradiox.com/podcast/price-value-journey/hamming-it-up/</link>
	<pubDate>Wed, 28 Dec 2022 12:30:46 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155313</guid>
	<description><![CDATA[Hamming It Up Avoid &#8220;hamming it up&#8221;:  seasonal ham companies offer a cautionary example on price integrity and to coaches and other professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value Journey. It&#8217;s estimated [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Hamming It Up Avoid &#8220;hamming it up&#8221;:  seasonal ham companies offer a cautionary example on price integrity and to coaches and other professional services providers. The Price and Value Journey is presented by John Ray and produced by the Nort]]></itunes:subtitle>
	<content:encoded><![CDATA[Hamming It Up Avoid &#8220;hamming it up&#8221;:  seasonal ham companies offer a cautionary example on price integrity and to coaches and other professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value Journey. It&#8217;s estimated [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37870.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Hamming It Up Avoid &#8220;hamming it up&#8221;:  seasonal ham companies offer a cautionary example on price integrity and to coaches and other professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value Journey. It&#8217;s estimated [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJHammingItUpAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/PVJHammingItUpAlbum.png</url>
		<title>Hamming It Up</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Hamming It Up Avoid &#8220;hamming it up&#8221;:  seasonal ham companies offer a cautionary example on price integrity and to coaches and other professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value Journey. It&#8217;s estimated [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJHammingItUpAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>All I Want for Christmas Is You</title>
	<link>https://businessradiox.com/podcast/price-value-journey/all-i-want-for-christmas-is-you/</link>
	<pubDate>Wed, 21 Dec 2022 12:30:36 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155236</guid>
	<description><![CDATA[All I Want for Christmas Is You What Mariah Carey&#8217;s song, &#8220;All I Want for Christmas is You,&#8221; has to do with delivering value as a professional services provider. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:02] Hello, I&#8217;m John Ray on The Price and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[All I Want for Christmas Is You What Mariah Carey&#8217;s song, &#8220;All I Want for Christmas is You,&#8221; has to do with delivering value as a professional services provider. The Price and Value Journey is presented by John Ray and produced by the N]]></itunes:subtitle>
	<content:encoded><![CDATA[All I Want for Christmas Is You What Mariah Carey&#8217;s song, &#8220;All I Want for Christmas is You,&#8221; has to do with delivering value as a professional services provider. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:02] Hello, I&#8217;m John Ray on The Price and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37831.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[All I Want for Christmas Is You What Mariah Carey&#8217;s song, &#8220;All I Want for Christmas is You,&#8221; has to do with delivering value as a professional services provider. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:02] Hello, I&#8217;m John Ray on The Price and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJAllIWantForChristmasAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/PVJAllIWantForChristmasAlbum.png</url>
		<title>All I Want for Christmas Is You</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[All I Want for Christmas Is You What Mariah Carey&#8217;s song, &#8220;All I Want for Christmas is You,&#8221; has to do with delivering value as a professional services provider. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:02] Hello, I&#8217;m John Ray on The Price and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJAllIWantForChristmasAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Value Is Like a Bank Account</title>
	<link>https://businessradiox.com/podcast/price-value-journey/value-is-like-a-bank-account/</link>
	<pubDate>Mon, 19 Dec 2022 12:40:09 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155117</guid>
	<description><![CDATA[Value Is Like a Bank Account Whether working with a client or engaging with a prospect, value is like a bank account. The value you deliver is a deposit, and you can take away value&#8211;make withdrawals&#8211;on the relationship as well. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Value Is Like a Bank Account Whether working with a client or engaging with a prospect, value is like a bank account. The value you deliver is a deposit, and you can take away value&#8211;make withdrawals&#8211;on the relationship as well. The Price and ]]></itunes:subtitle>
	<content:encoded><![CDATA[Value Is Like a Bank Account Whether working with a client or engaging with a prospect, value is like a bank account. The value you deliver is a deposit, and you can take away value&#8211;make withdrawals&#8211;on the relationship as well. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37813.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Value Is Like a Bank Account Whether working with a client or engaging with a prospect, value is like a bank account. The value you deliver is a deposit, and you can take away value&#8211;make withdrawals&#8211;on the relationship as well. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJValueBankAccountAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/PVJValueBankAccountAlbum.png</url>
		<title>Value Is Like a Bank Account</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Value Is Like a Bank Account Whether working with a client or engaging with a prospect, value is like a bank account. The value you deliver is a deposit, and you can take away value&#8211;make withdrawals&#8211;on the relationship as well. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJValueBankAccountAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>&#8220;It&#8217;s Too Expensive&#8221;</title>
	<link>https://businessradiox.com/podcast/price-value-journey/its-too-expensive/</link>
	<pubDate>Fri, 16 Dec 2022 12:30:58 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=155019</guid>
	<description><![CDATA[&#8220;It&#8217;s Too Expensive&#8221; When a prospect tells you &#8220;it&#8217;s too expensive,&#8221; they&#8217;ve done you a favor:  they&#8217;re telling you that you haven&#8217;t had an effective value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on The Price and Value [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[&#8220;It&#8217;s Too Expensive&#8221; When a prospect tells you &#8220;it&#8217;s too expensive,&#8221; they&#8217;ve done you a favor:  they&#8217;re telling you that you haven&#8217;t had an effective value conversation. The Price and Value Journey is]]></itunes:subtitle>
	<content:encoded><![CDATA[&#8220;It&#8217;s Too Expensive&#8221; When a prospect tells you &#8220;it&#8217;s too expensive,&#8221; they&#8217;ve done you a favor:  they&#8217;re telling you that you haven&#8217;t had an effective value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on The Price and Value [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37803.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[&#8220;It&#8217;s Too Expensive&#8221; When a prospect tells you &#8220;it&#8217;s too expensive,&#8221; they&#8217;ve done you a favor:  they&#8217;re telling you that you haven&#8217;t had an effective value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on The Price and Value [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJItsTooExpensiveAlbum-1.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/PVJItsTooExpensiveAlbum-1.png</url>
		<title>&#8220;It&#8217;s Too Expensive&#8221;</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[&#8220;It&#8217;s Too Expensive&#8221; When a prospect tells you &#8220;it&#8217;s too expensive,&#8221; they&#8217;ve done you a favor:  they&#8217;re telling you that you haven&#8217;t had an effective value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on The Price and Value [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/PVJItsTooExpensiveAlbum-1.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Prospects Send Signals…Believe Them</title>
	<link>https://businessradiox.com/podcast/price-value-journey/prospects-send-signalsbelieve-them/</link>
	<pubDate>Wed, 14 Dec 2022 12:15:58 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=154899</guid>
	<description><![CDATA[Prospects Send Signals&#8230;Believe Them Pay attention: prospects send signals when they&#8217;re not a great fit for your business. Ignore these signals at your business peril. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the Price and Value Journey. Recently, I [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Prospects Send Signals&#8230;Believe Them Pay attention: prospects send signals when they&#8217;re not a great fit for your business. Ignore these signals at your business peril. The Price and Value Journey is presented by John Ray and produced by the No]]></itunes:subtitle>
	<content:encoded><![CDATA[Prospects Send Signals&#8230;Believe Them Pay attention: prospects send signals when they&#8217;re not a great fit for your business. Ignore these signals at your business peril. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the Price and Value Journey. Recently, I [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37788.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Prospects Send Signals&#8230;Believe Them Pay attention: prospects send signals when they&#8217;re not a great fit for your business. Ignore these signals at your business peril. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the Price and Value Journey. Recently, I [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/ProspectsSendSignalsBelieveThemAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/ProspectsSendSignalsBelieveThemAlbum.png</url>
		<title>Prospects Send Signals…Believe Them</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Prospects Send Signals&#8230;Believe Them Pay attention: prospects send signals when they&#8217;re not a great fit for your business. Ignore these signals at your business peril. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on the Price and Value Journey. Recently, I [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/ProspectsSendSignalsBelieveThemAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Tale of the Impatient Garage Door Repairman</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-tale-of-the-impatient-garage-door-repairman/</link>
	<pubDate>Mon, 12 Dec 2022 12:30:52 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=154800</guid>
	<description><![CDATA[The Tale of the Impatient Garage Door Repairman As a professional services provider, your pricing depends on the conversations you&#8217;re willing to have with prospective clients. This cautionary tale of the impatient garage door repairman illustrates the cost of not having a value conversation. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Tale of the Impatient Garage Door Repairman As a professional services provider, your pricing depends on the conversations you&#8217;re willing to have with prospective clients. This cautionary tale of the impatient garage door repairman illustrates ]]></itunes:subtitle>
	<content:encoded><![CDATA[The Tale of the Impatient Garage Door Repairman As a professional services provider, your pricing depends on the conversations you&#8217;re willing to have with prospective clients. This cautionary tale of the impatient garage door repairman illustrates the cost of not having a value conversation. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37769.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Tale of the Impatient Garage Door Repairman As a professional services provider, your pricing depends on the conversations you&#8217;re willing to have with prospective clients. This cautionary tale of the impatient garage door repairman illustrates the cost of not having a value conversation. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/TheTaleoftheImpatientGarageDoorRepairman.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/TheTaleoftheImpatientGarageDoorRepairman.png</url>
		<title>The Tale of the Impatient Garage Door Repairman</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Tale of the Impatient Garage Door Repairman As a professional services provider, your pricing depends on the conversations you&#8217;re willing to have with prospective clients. This cautionary tale of the impatient garage door repairman illustrates the cost of not having a value conversation. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/TheTaleoftheImpatientGarageDoorRepairman.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>“I Can Do That” and the Mental Math of Outsourcing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/i-can-do-that-and-the-mental-math-of-outsourcing/</link>
	<pubDate>Thu, 08 Dec 2022 13:30:18 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=154715</guid>
	<description><![CDATA[“I Can Do That” and the Mental Math of Outsourcing The mental math of outsourcing can work for you and your practice, or work against you if you say &#8220;I can do that&#8221; too many times. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. &#160; About The Price and Value [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[“I Can Do That” and the Mental Math of Outsourcing The mental math of outsourcing can work for you and your practice, or work against you if you say &#8220;I can do that&#8221; too many times. The Price and Value Journey is presented by John Ray and prod]]></itunes:subtitle>
	<content:encoded><![CDATA[“I Can Do That” and the Mental Math of Outsourcing The mental math of outsourcing can work for you and your practice, or work against you if you say &#8220;I can do that&#8221; too many times. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. &#160; About The Price and Value [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37755.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[“I Can Do That” and the Mental Math of Outsourcing The mental math of outsourcing can work for you and your practice, or work against you if you say &#8220;I can do that&#8221; too many times. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. &#160; About The Price and Value [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/12/ICanDoThatandtheMentalMathofOutsourcing.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/12/ICanDoThatandtheMentalMathofOutsourcing.png</url>
		<title>“I Can Do That” and the Mental Math of Outsourcing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[“I Can Do That” and the Mental Math of Outsourcing The mental math of outsourcing can work for you and your practice, or work against you if you say &#8220;I can do that&#8221; too many times. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. &#160; About The Price and Value [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/12/ICanDoThatandtheMentalMathofOutsourcing.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Razor Blades, Discounts, and Your Practice</title>
	<link>https://businessradiox.com/podcast/price-value-journey/razor-blades-discounts-and-your-practice/</link>
	<pubDate>Tue, 29 Nov 2022 23:49:57 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=154521</guid>
	<description><![CDATA[Razor Blades, Discounts, and Your Practice Even a single human hair can chip a razor blade, and that first chip leads to much greater damage as the blade is used. This imagery is a superb metaphor for how pricing discounts in a professional services practice can dull the business. The Price and Value Journey is presented [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Razor Blades, Discounts, and Your Practice Even a single human hair can chip a razor blade, and that first chip leads to much greater damage as the blade is used. This imagery is a superb metaphor for how pricing discounts in a professional services prac]]></itunes:subtitle>
	<content:encoded><![CDATA[Razor Blades, Discounts, and Your Practice Even a single human hair can chip a razor blade, and that first chip leads to much greater damage as the blade is used. This imagery is a superb metaphor for how pricing discounts in a professional services practice can dull the business. The Price and Value Journey is presented [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37694.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Razor Blades, Discounts, and Your Practice Even a single human hair can chip a razor blade, and that first chip leads to much greater damage as the blade is used. This imagery is a superb metaphor for how pricing discounts in a professional services practice can dull the business. The Price and Value Journey is presented [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/11/RazorBladesDiscountsandYourPractice.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/11/RazorBladesDiscountsandYourPractice.png</url>
		<title>Razor Blades, Discounts, and Your Practice</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Razor Blades, Discounts, and Your Practice Even a single human hair can chip a razor blade, and that first chip leads to much greater damage as the blade is used. This imagery is a superb metaphor for how pricing discounts in a professional services practice can dull the business. The Price and Value Journey is presented [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/11/RazorBladesDiscountsandYourPractice.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Gratitude as a Business Strategy</title>
	<link>https://businessradiox.com/podcast/price-value-journey/gratitude-as-a-business-strategy/</link>
	<pubDate>Tue, 22 Nov 2022 20:58:16 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=154408</guid>
	<description><![CDATA[Gratitude as a Business Strategy The benefits of actively practiced gratitude for an individual&#8217;s health and well-being are widely documented. What would happen in your business if you decided to make gratitude an actively practiced piece of your business strategy? The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Gratitude as a Business Strategy The benefits of actively practiced gratitude for an individual&#8217;s health and well-being are widely documented. What would happen in your business if you decided to make gratitude an actively practiced piece of your b]]></itunes:subtitle>
	<content:encoded><![CDATA[Gratitude as a Business Strategy The benefits of actively practiced gratitude for an individual&#8217;s health and well-being are widely documented. What would happen in your business if you decided to make gratitude an actively practiced piece of your business strategy? The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37649.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Gratitude as a Business Strategy The benefits of actively practiced gratitude for an individual&#8217;s health and well-being are widely documented. What would happen in your business if you decided to make gratitude an actively practiced piece of your business strategy? The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/11/GratitudeasaBusinessStrategy.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/11/GratitudeasaBusinessStrategy.png</url>
		<title>Gratitude as a Business Strategy</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Gratitude as a Business Strategy The benefits of actively practiced gratitude for an individual&#8217;s health and well-being are widely documented. What would happen in your business if you decided to make gratitude an actively practiced piece of your business strategy? The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/11/GratitudeasaBusinessStrategy.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Pricing and Self-Limiting Beliefs</title>
	<link>https://businessradiox.com/podcast/price-value-journey/pricing-and-self-limiting-beliefs/</link>
	<pubDate>Mon, 31 Oct 2022 11:23:00 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=153826</guid>
	<description><![CDATA[Pricing and Self-Limiting Beliefs One of the biggest problems solo and small firm professional services providers have with their pricing is self-limiting beliefs. What&#8217;s the solution? Value pricing. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Pricing and Self-Limiting Beliefs One of the biggest problems solo and small firm professional services providers have with their pricing is self-limiting beliefs. What&#8217;s the solution? Value pricing. The Price and Value Journey is presented by John]]></itunes:subtitle>
	<content:encoded><![CDATA[Pricing and Self-Limiting Beliefs One of the biggest problems solo and small firm professional services providers have with their pricing is self-limiting beliefs. What&#8217;s the solution? Value pricing. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37511.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Pricing and Self-Limiting Beliefs One of the biggest problems solo and small firm professional services providers have with their pricing is self-limiting beliefs. What&#8217;s the solution? Value pricing. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/10/PricingandSelfLimitingBeliefs-1.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/10/PricingandSelfLimitingBeliefs-1.png</url>
		<title>Pricing and Self-Limiting Beliefs</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Pricing and Self-Limiting Beliefs One of the biggest problems solo and small firm professional services providers have with their pricing is self-limiting beliefs. What&#8217;s the solution? Value pricing. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray on The Price and Value [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/10/PricingandSelfLimitingBeliefs-1.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Problem with Value Propositions</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-problem-with-value-propositions/</link>
	<pubDate>Tue, 25 Oct 2022 22:46:35 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=153698</guid>
	<description><![CDATA[The Problem with Value Propositions Value propositions can be helpful in your business if you craft them correctly, and there&#8217;s only one right way. It involves talking to clients . . . repeatedly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Problem with Value Propositions Value propositions can be helpful in your business if you craft them correctly, and there&#8217;s only one right way. It involves talking to clients . . . repeatedly. The Price and Value Journey is presented by John Ra]]></itunes:subtitle>
	<content:encoded><![CDATA[The Problem with Value Propositions Value propositions can be helpful in your business if you craft them correctly, and there&#8217;s only one right way. It involves talking to clients . . . repeatedly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37483.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Problem with Value Propositions Value propositions can be helpful in your business if you craft them correctly, and there&#8217;s only one right way. It involves talking to clients . . . repeatedly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/10/TheProblemwithValuePropositions.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/10/TheProblemwithValuePropositions.png</url>
		<title>The Problem with Value Propositions</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Problem with Value Propositions Value propositions can be helpful in your business if you craft them correctly, and there&#8217;s only one right way. It involves talking to clients . . . repeatedly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello, I&#8217;m John Ray [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/10/TheProblemwithValuePropositions.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Marketing with Meaning:  An Interview with Pete Steege, B2B Clarity, and Author of On Purpose</title>
	<link>https://businessradiox.com/podcast/price-value-journey/marketing-with-meaning-an-interview-with-pete-steege-b2b-clarity-and-author-of-on-purpose/</link>
	<pubDate>Mon, 10 Oct 2022 20:51:09 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=153102</guid>
	<description><![CDATA[Marketing with Meaning: An Interview with Pete Steege, B2B Clarity, and Author of On Purpose If you&#8217;re the CEO of a B2B company and feel like your marketing efforts are broken, you&#8217;re not alone. Many of your peers see marketing as an overwhelming and complex field with too many solutions to choose from. Pete Steege [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Marketing with Meaning: An Interview with Pete Steege, B2B Clarity, and Author of On Purpose If you&#8217;re the CEO of a B2B company and feel like your marketing efforts are broken, you&#8217;re not alone. Many of your peers see marketing as an overwhel]]></itunes:subtitle>
	<content:encoded><![CDATA[Marketing with Meaning: An Interview with Pete Steege, B2B Clarity, and Author of On Purpose If you&#8217;re the CEO of a B2B company and feel like your marketing efforts are broken, you&#8217;re not alone. Many of your peers see marketing as an overwhelming and complex field with too many solutions to choose from. Pete Steege [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37287.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Marketing with Meaning: An Interview with Pete Steege, B2B Clarity, and Author of On Purpose If you&#8217;re the CEO of a B2B company and feel like your marketing efforts are broken, you&#8217;re not alone. Many of your peers see marketing as an overwhelming and complex field with too many solutions to choose from. Pete Steege [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/10/PVJPeteSteegeAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/10/PVJPeteSteegeAlbum.png</url>
		<title>Marketing with Meaning:  An Interview with Pete Steege, B2B Clarity, and Author of On Purpose</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Marketing with Meaning: An Interview with Pete Steege, B2B Clarity, and Author of On Purpose If you&#8217;re the CEO of a B2B company and feel like your marketing efforts are broken, you&#8217;re not alone. Many of your peers see marketing as an overwhelming and complex field with too many solutions to choose from. Pete Steege [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/10/PVJPeteSteegeAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Corporate Buyers Can Be Driven By Emotion, Too</title>
	<link>https://businessradiox.com/podcast/price-value-journey/corporate-buyers-can-be-driven-by-emotion-too/</link>
	<pubDate>Thu, 01 Sep 2022 12:17:26 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=151911</guid>
	<description><![CDATA[Corporate Buyers Can Be Driven By Emotion, Too You might assume, if you&#8217;re a consultant or some other professional services provider looking to do business with a major corporation, that that corporate buyers make decisions based on &#8220;logic,&#8221; not emotion. You might assume that the decision always comes down to price. If that&#8217;s what you [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Corporate Buyers Can Be Driven By Emotion, Too You might assume, if you&#8217;re a consultant or some other professional services provider looking to do business with a major corporation, that that corporate buyers make decisions based on &#8220;logic,&#]]></itunes:subtitle>
	<content:encoded><![CDATA[Corporate Buyers Can Be Driven By Emotion, Too You might assume, if you&#8217;re a consultant or some other professional services provider looking to do business with a major corporation, that that corporate buyers make decisions based on &#8220;logic,&#8221; not emotion. You might assume that the decision always comes down to price. If that&#8217;s what you [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37022.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Corporate Buyers Can Be Driven By Emotion, Too You might assume, if you&#8217;re a consultant or some other professional services provider looking to do business with a major corporation, that that corporate buyers make decisions based on &#8220;logic,&#8221; not emotion. You might assume that the decision always comes down to price. If that&#8217;s what you [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/09/CorporateBuyersCanBeDrivenbyEmotionToo.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/09/CorporateBuyersCanBeDrivenbyEmotionToo.png</url>
		<title>Corporate Buyers Can Be Driven By Emotion, Too</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Corporate Buyers Can Be Driven By Emotion, Too You might assume, if you&#8217;re a consultant or some other professional services provider looking to do business with a major corporation, that that corporate buyers make decisions based on &#8220;logic,&#8221; not emotion. You might assume that the decision always comes down to price. If that&#8217;s what you [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/09/CorporateBuyersCanBeDrivenbyEmotionToo.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Navigating A Recession</title>
	<link>https://businessradiox.com/podcast/price-value-journey/navigating-a-recession/</link>
	<pubDate>Wed, 31 Aug 2022 10:28:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=151877</guid>
	<description><![CDATA[Navigating A Recession It&#8217;s a mistake to do business planning based on the predictions of economists. A better approach to navigating a recession, or any other economic environment for that matter, is to stay close enough to your clients to understand the value they perceive in your service. More in this episode. The Price and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Navigating A Recession It&#8217;s a mistake to do business planning based on the predictions of economists. A better approach to navigating a recession, or any other economic environment for that matter, is to stay close enough to your clients to underst]]></itunes:subtitle>
	<content:encoded><![CDATA[Navigating A Recession It&#8217;s a mistake to do business planning based on the predictions of economists. A better approach to navigating a recession, or any other economic environment for that matter, is to stay close enough to your clients to understand the value they perceive in your service. More in this episode. The Price and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37016.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Navigating A Recession It&#8217;s a mistake to do business planning based on the predictions of economists. A better approach to navigating a recession, or any other economic environment for that matter, is to stay close enough to your clients to understand the value they perceive in your service. More in this episode. The Price and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/08/NavigatingaRecession.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/08/NavigatingaRecession.png</url>
		<title>Navigating A Recession</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Navigating A Recession It&#8217;s a mistake to do business planning based on the predictions of economists. A better approach to navigating a recession, or any other economic environment for that matter, is to stay close enough to your clients to understand the value they perceive in your service. More in this episode. The Price and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/08/NavigatingaRecession.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Raising Prices is Not Just About Making More Money</title>
	<link>https://businessradiox.com/podcast/price-value-journey/raising-prices-is-not-just-about-making-more-money/</link>
	<pubDate>Tue, 30 Aug 2022 11:36:50 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=151834</guid>
	<description><![CDATA[Raising Prices is Not Just About Making More Money No, contrary to what some might think, raising prices is not just about making more money. For small and medium-sized business owners, better pricing allows for reinvestment in the business which benefits employees and clients. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Raising Prices is Not Just About Making More Money No, contrary to what some might think, raising prices is not just about making more money. For small and medium-sized business owners, better pricing allows for reinvestment in the business which benefit]]></itunes:subtitle>
	<content:encoded><![CDATA[Raising Prices is Not Just About Making More Money No, contrary to what some might think, raising prices is not just about making more money. For small and medium-sized business owners, better pricing allows for reinvestment in the business which benefits employees and clients. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37009.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Raising Prices is Not Just About Making More Money No, contrary to what some might think, raising prices is not just about making more money. For small and medium-sized business owners, better pricing allows for reinvestment in the business which benefits employees and clients. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/08/RaisingPricesisNotJustAboutMakingMoreMoney.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/08/RaisingPricesisNotJustAboutMakingMoreMoney.png</url>
		<title>Raising Prices is Not Just About Making More Money</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Raising Prices is Not Just About Making More Money No, contrary to what some might think, raising prices is not just about making more money. For small and medium-sized business owners, better pricing allows for reinvestment in the business which benefits employees and clients. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/08/RaisingPricesisNotJustAboutMakingMoreMoney.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>A Short Comment on Proposals</title>
	<link>https://businessradiox.com/podcast/price-value-journey/a-short-comment-on-proposals/</link>
	<pubDate>Mon, 29 Aug 2022 11:35:54 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=151778</guid>
	<description><![CDATA[A Short Comment on Proposals In this episode of &#8220;The Price and Value Journey,&#8221; John Ray notes that well-crafted proposals are focused on what successful outcomes for the client look like, not the tasks necessary to achieve those results. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[A Short Comment on Proposals In this episode of &#8220;The Price and Value Journey,&#8221; John Ray notes that well-crafted proposals are focused on what successful outcomes for the client look like, not the tasks necessary to achieve those results. The ]]></itunes:subtitle>
	<content:encoded><![CDATA[A Short Comment on Proposals In this episode of &#8220;The Price and Value Journey,&#8221; John Ray notes that well-crafted proposals are focused on what successful outcomes for the client look like, not the tasks necessary to achieve those results. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/37000.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A Short Comment on Proposals In this episode of &#8220;The Price and Value Journey,&#8221; John Ray notes that well-crafted proposals are focused on what successful outcomes for the client look like, not the tasks necessary to achieve those results. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/08/AShortCommentonProposals.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/08/AShortCommentonProposals.png</url>
		<title>A Short Comment on Proposals</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[A Short Comment on Proposals In this episode of &#8220;The Price and Value Journey,&#8221; John Ray notes that well-crafted proposals are focused on what successful outcomes for the client look like, not the tasks necessary to achieve those results. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/08/AShortCommentonProposals.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Creating a Unique Weather System</title>
	<link>https://businessradiox.com/podcast/price-value-journey/creating-a-unique-weather-system/</link>
	<pubDate>Mon, 25 Jul 2022 14:03:03 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=150634</guid>
	<description><![CDATA[Creating a Unique Weather System On a recent trip to Alaska, I was fortunate to enjoy spectacular views of Mt. Denali without the usual cloud cover which often shrouds views from below. That cloud cover is created because of Denali&#8217;s unusual height relative to surrounding peaks. Mt. Denali creates its own unique weather system, and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Creating a Unique Weather System On a recent trip to Alaska, I was fortunate to enjoy spectacular views of Mt. Denali without the usual cloud cover which often shrouds views from below. That cloud cover is created because of Denali&#8217;s unusual height]]></itunes:subtitle>
	<content:encoded><![CDATA[Creating a Unique Weather System On a recent trip to Alaska, I was fortunate to enjoy spectacular views of Mt. Denali without the usual cloud cover which often shrouds views from below. That cloud cover is created because of Denali&#8217;s unusual height relative to surrounding peaks. Mt. Denali creates its own unique weather system, and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36699.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Creating a Unique Weather System On a recent trip to Alaska, I was fortunate to enjoy spectacular views of Mt. Denali without the usual cloud cover which often shrouds views from below. That cloud cover is created because of Denali&#8217;s unusual height relative to surrounding peaks. Mt. Denali creates its own unique weather system, and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/07/CreatingaUniqueWeatherSystem.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/07/CreatingaUniqueWeatherSystem.png</url>
		<title>Creating a Unique Weather System</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Creating a Unique Weather System On a recent trip to Alaska, I was fortunate to enjoy spectacular views of Mt. Denali without the usual cloud cover which often shrouds views from below. That cloud cover is created because of Denali&#8217;s unusual height relative to surrounding peaks. Mt. Denali creates its own unique weather system, and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/07/CreatingaUniqueWeatherSystem.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Clients Don&#8217;t Buy Gasoline</title>
	<link>https://businessradiox.com/podcast/price-value-journey/clients-dont-buy-gasoline/</link>
	<pubDate>Fri, 10 Jun 2022 12:09:14 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149661</guid>
	<description><![CDATA[Clients Don&#8217;t Buy Gasoline Clients don&#8217;t buy gasoline at a service station. They buy the ability to keep driving and go where they need to go. It&#8217;s the same with professional services:  clients buy solutions to their problems, not how we do what we do. The Price and Value Journey is presented by John Ray and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Clients Don&#8217;t Buy Gasoline Clients don&#8217;t buy gasoline at a service station. They buy the ability to keep driving and go where they need to go. It&#8217;s the same with professional services:  clients buy solutions to their problems, not how w]]></itunes:subtitle>
	<content:encoded><![CDATA[Clients Don&#8217;t Buy Gasoline Clients don&#8217;t buy gasoline at a service station. They buy the ability to keep driving and go where they need to go. It&#8217;s the same with professional services:  clients buy solutions to their problems, not how we do what we do. The Price and Value Journey is presented by John Ray and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36401.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Clients Don&#8217;t Buy Gasoline Clients don&#8217;t buy gasoline at a service station. They buy the ability to keep driving and go where they need to go. It&#8217;s the same with professional services:  clients buy solutions to their problems, not how we do what we do. The Price and Value Journey is presented by John Ray and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/06/ClientsDontBuyGasoline.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/06/ClientsDontBuyGasoline.png</url>
		<title>Clients Don&#8217;t Buy Gasoline</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Clients Don&#8217;t Buy Gasoline Clients don&#8217;t buy gasoline at a service station. They buy the ability to keep driving and go where they need to go. It&#8217;s the same with professional services:  clients buy solutions to their problems, not how we do what we do. The Price and Value Journey is presented by John Ray and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/06/ClientsDontBuyGasoline.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Financial Side of a Professional Services Firm: An Interview with Profitability Coach Bill McDermott</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-financial-side-of-a-professional-services-firm-an-interview-with-profitability-coach-bill-mcdermott/</link>
	<pubDate>Tue, 07 Jun 2022 11:22:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149508</guid>
	<description><![CDATA[The Financial Side of a Professional Services Firm: An Interview with Profitability Coach Bill McDermott Profitability Coach Bill McDermott, who works with law firms, engineering firms, consulting firms, and other professional services practices, joined host John Ray to discuss the financial side of a professional services firm. Bill discussed why he started his practice and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Financial Side of a Professional Services Firm: An Interview with Profitability Coach Bill McDermott Profitability Coach Bill McDermott, who works with law firms, engineering firms, consulting firms, and other professional services practices, joined ]]></itunes:subtitle>
	<content:encoded><![CDATA[The Financial Side of a Professional Services Firm: An Interview with Profitability Coach Bill McDermott Profitability Coach Bill McDermott, who works with law firms, engineering firms, consulting firms, and other professional services practices, joined host John Ray to discuss the financial side of a professional services firm. Bill discussed why he started his practice and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36357.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Financial Side of a Professional Services Firm: An Interview with Profitability Coach Bill McDermott Profitability Coach Bill McDermott, who works with law firms, engineering firms, consulting firms, and other professional services practices, joined host John Ray to discuss the financial side of a professional services firm. Bill discussed why he started his practice and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/06/PVJBIllMcDermottAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/06/PVJBIllMcDermottAlbum.png</url>
		<title>The Financial Side of a Professional Services Firm: An Interview with Profitability Coach Bill McDermott</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Financial Side of a Professional Services Firm: An Interview with Profitability Coach Bill McDermott Profitability Coach Bill McDermott, who works with law firms, engineering firms, consulting firms, and other professional services practices, joined host John Ray to discuss the financial side of a professional services firm. Bill discussed why he started his practice and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/06/PVJBIllMcDermottAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>It&#8217;s Not a Sales Call, It&#8217;s a &#8220;Best Fit&#8221; Conversation</title>
	<link>https://businessradiox.com/podcast/price-value-journey/its-not-a-sales-call-its-a-best-fit-conversation/</link>
	<pubDate>Fri, 03 Jun 2022 12:47:34 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149480</guid>
	<description><![CDATA[It&#8217;s Not a Sales Call, It&#8217;s a &#8220;Best Fit&#8221; Conversation As professional services providers, we&#8217;ll serve more effectively if we view our time with prospects as a &#8220;best fit&#8221; conversation instead of a sales call. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX® TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[It&#8217;s Not a Sales Call, It&#8217;s a &#8220;Best Fit&#8221; Conversation As professional services providers, we&#8217;ll serve more effectively if we view our time with prospects as a &#8220;best fit&#8221; conversation instead of a sales call. The ]]></itunes:subtitle>
	<content:encoded><![CDATA[It&#8217;s Not a Sales Call, It&#8217;s a &#8220;Best Fit&#8221; Conversation As professional services providers, we&#8217;ll serve more effectively if we view our time with prospects as a &#8220;best fit&#8221; conversation instead of a sales call. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX® TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36349.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[It&#8217;s Not a Sales Call, It&#8217;s a &#8220;Best Fit&#8221; Conversation As professional services providers, we&#8217;ll serve more effectively if we view our time with prospects as a &#8220;best fit&#8221; conversation instead of a sales call. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX® TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/06/ItsNotaSalesCall.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/06/ItsNotaSalesCall.png</url>
		<title>It&#8217;s Not a Sales Call, It&#8217;s a &#8220;Best Fit&#8221; Conversation</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[It&#8217;s Not a Sales Call, It&#8217;s a &#8220;Best Fit&#8221; Conversation As professional services providers, we&#8217;ll serve more effectively if we view our time with prospects as a &#8220;best fit&#8221; conversation instead of a sales call. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX® TRANSCRIPT John Ray: [00:00:00] [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/06/ItsNotaSalesCall.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Only Three Ways to Increase Revenue</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-only-three-ways-to-increase-revenue/</link>
	<pubDate>Thu, 02 Jun 2022 11:55:02 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149408</guid>
	<description><![CDATA[The Only Three Ways to Increase Revenue There are only three ways to increase revenue. Most professional services providers focus on just two of those ways, even though the returns on those methods are smaller and less certain. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Only Three Ways to Increase Revenue There are only three ways to increase revenue. Most professional services providers focus on just two of those ways, even though the returns on those methods are smaller and less certain. The Price and Value Journe]]></itunes:subtitle>
	<content:encoded><![CDATA[The Only Three Ways to Increase Revenue There are only three ways to increase revenue. Most professional services providers focus on just two of those ways, even though the returns on those methods are smaller and less certain. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36336.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Only Three Ways to Increase Revenue There are only three ways to increase revenue. Most professional services providers focus on just two of those ways, even though the returns on those methods are smaller and less certain. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/06/TheOnlyThreeWaystoIncreaseRevenue.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/06/TheOnlyThreeWaystoIncreaseRevenue.png</url>
		<title>The Only Three Ways to Increase Revenue</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Only Three Ways to Increase Revenue There are only three ways to increase revenue. Most professional services providers focus on just two of those ways, even though the returns on those methods are smaller and less certain. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/06/TheOnlyThreeWaystoIncreaseRevenue.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>&#8220;Know, Like, Trust&#8221; Starts with Service</title>
	<link>https://businessradiox.com/podcast/price-value-journey/know-like-trust-starts-with-service/</link>
	<pubDate>Fri, 27 May 2022 10:54:05 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149309</guid>
	<description><![CDATA[&#8220;Know, Like, Trust&#8221; Starts with Service &#8220;People do business with people they know, like, and trust.&#8221; It&#8217;s a cliche for a reason, because it&#8217;s true. &#8220;Know, like, trust,&#8221; though, has a preamble: service. Serving with no agenda or precondition is fertilizer for trust to grow. The Price and Value Journey is presented by John Ray and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[&#8220;Know, Like, Trust&#8221; Starts with Service &#8220;People do business with people they know, like, and trust.&#8221; It&#8217;s a cliche for a reason, because it&#8217;s true. &#8220;Know, like, trust,&#8221; though, has a preamble: service. Serv]]></itunes:subtitle>
	<content:encoded><![CDATA[&#8220;Know, Like, Trust&#8221; Starts with Service &#8220;People do business with people they know, like, and trust.&#8221; It&#8217;s a cliche for a reason, because it&#8217;s true. &#8220;Know, like, trust,&#8221; though, has a preamble: service. Serving with no agenda or precondition is fertilizer for trust to grow. The Price and Value Journey is presented by John Ray and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36317.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[&#8220;Know, Like, Trust&#8221; Starts with Service &#8220;People do business with people they know, like, and trust.&#8221; It&#8217;s a cliche for a reason, because it&#8217;s true. &#8220;Know, like, trust,&#8221; though, has a preamble: service. Serving with no agenda or precondition is fertilizer for trust to grow. The Price and Value Journey is presented by John Ray and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/KnowLikeTrustStartswithService.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/KnowLikeTrustStartswithService.png</url>
		<title>&#8220;Know, Like, Trust&#8221; Starts with Service</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[&#8220;Know, Like, Trust&#8221; Starts with Service &#8220;People do business with people they know, like, and trust.&#8221; It&#8217;s a cliche for a reason, because it&#8217;s true. &#8220;Know, like, trust,&#8221; though, has a preamble: service. Serving with no agenda or precondition is fertilizer for trust to grow. The Price and Value Journey is presented by John Ray and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/KnowLikeTrustStartswithService.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Trading a Corporate Job for One in Your Own Business</title>
	<link>https://businessradiox.com/podcast/price-value-journey/trading-a-corporate-job-for-one-in-your-own-business/</link>
	<pubDate>Mon, 23 May 2022 12:49:16 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149183</guid>
	<description><![CDATA[Trading a Corporate Job for One in Your Own Business As you&#8217;re building your professional services business, it can sometimes feel like all you&#8217;ve done is trade your corporate job for one in your own business. This episode addresses how and why this happens, and charts a way out of this terrible feeling. The Price [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Trading a Corporate Job for One in Your Own Business As you&#8217;re building your professional services business, it can sometimes feel like all you&#8217;ve done is trade your corporate job for one in your own business. This episode addresses how and w]]></itunes:subtitle>
	<content:encoded><![CDATA[Trading a Corporate Job for One in Your Own Business As you&#8217;re building your professional services business, it can sometimes feel like all you&#8217;ve done is trade your corporate job for one in your own business. This episode addresses how and why this happens, and charts a way out of this terrible feeling. The Price [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36281.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Trading a Corporate Job for One in Your Own Business As you&#8217;re building your professional services business, it can sometimes feel like all you&#8217;ve done is trade your corporate job for one in your own business. This episode addresses how and why this happens, and charts a way out of this terrible feeling. The Price [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/TradingaCorporateJobforOneinYourOwnBusiness.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/TradingaCorporateJobforOneinYourOwnBusiness.png</url>
		<title>Trading a Corporate Job for One in Your Own Business</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Trading a Corporate Job for One in Your Own Business As you&#8217;re building your professional services business, it can sometimes feel like all you&#8217;ve done is trade your corporate job for one in your own business. This episode addresses how and why this happens, and charts a way out of this terrible feeling. The Price [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/TradingaCorporateJobforOneinYourOwnBusiness.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Prospects Who Check References</title>
	<link>https://businessradiox.com/podcast/price-value-journey/prospects-who-check-references/</link>
	<pubDate>Fri, 20 May 2022 11:30:09 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149148</guid>
	<description><![CDATA[Prospects Who Check References What indication can you draw from prospects who check references? What does checking references reveal about a client&#8217;s price sensitivity or their orientation toward value? The episode explores those questions. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Prospects Who Check References What indication can you draw from prospects who check references? What does checking references reveal about a client&#8217;s price sensitivity or their orientation toward value? The episode explores those questions. The Pr]]></itunes:subtitle>
	<content:encoded><![CDATA[Prospects Who Check References What indication can you draw from prospects who check references? What does checking references reveal about a client&#8217;s price sensitivity or their orientation toward value? The episode explores those questions. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36272.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Prospects Who Check References What indication can you draw from prospects who check references? What does checking references reveal about a client&#8217;s price sensitivity or their orientation toward value? The episode explores those questions. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/ProspectsWhoCheckReferences.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/ProspectsWhoCheckReferences.png</url>
		<title>Prospects Who Check References</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Prospects Who Check References What indication can you draw from prospects who check references? What does checking references reveal about a client&#8217;s price sensitivity or their orientation toward value? The episode explores those questions. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/ProspectsWhoCheckReferences.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Most Essential Element of a Great Testimonial</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-most-essential-element-of-a-great-testimonial/</link>
	<pubDate>Wed, 18 May 2022 11:10:59 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149083</guid>
	<description><![CDATA[The Most Essential Element of a Great Testimonial While we are grateful for any client affirmation of our work, what makes for a great testimonial, one which is most effective? One word:  pain. Specifically, the client&#8217;s pain and dysfunction before our intervention. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Most Essential Element of a Great Testimonial While we are grateful for any client affirmation of our work, what makes for a great testimonial, one which is most effective? One word:  pain. Specifically, the client&#8217;s pain and dysfunction before]]></itunes:subtitle>
	<content:encoded><![CDATA[The Most Essential Element of a Great Testimonial While we are grateful for any client affirmation of our work, what makes for a great testimonial, one which is most effective? One word:  pain. Specifically, the client&#8217;s pain and dysfunction before our intervention. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36256.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Most Essential Element of a Great Testimonial While we are grateful for any client affirmation of our work, what makes for a great testimonial, one which is most effective? One word:  pain. Specifically, the client&#8217;s pain and dysfunction before our intervention. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/TheMostEssentialElementofaGreatTestimonial.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/TheMostEssentialElementofaGreatTestimonial.png</url>
		<title>The Most Essential Element of a Great Testimonial</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Most Essential Element of a Great Testimonial While we are grateful for any client affirmation of our work, what makes for a great testimonial, one which is most effective? One word:  pain. Specifically, the client&#8217;s pain and dysfunction before our intervention. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/TheMostEssentialElementofaGreatTestimonial.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Learning from a Martial Arts Studio</title>
	<link>https://businessradiox.com/podcast/price-value-journey/learning-from-a-martial-arts-studio/</link>
	<pubDate>Mon, 16 May 2022 11:35:08 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=149008</guid>
	<description><![CDATA[Learning from a Martial Arts Studio A flyer from a martial arts studio offers a lesson to professional services providers who want better results from their business development activities:  focus on client outcomes, not inputs such as certifications or experience. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Learning from a Martial Arts Studio A flyer from a martial arts studio offers a lesson to professional services providers who want better results from their business development activities:  focus on client outcomes, not inputs such as certifications or ]]></itunes:subtitle>
	<content:encoded><![CDATA[Learning from a Martial Arts Studio A flyer from a martial arts studio offers a lesson to professional services providers who want better results from their business development activities:  focus on client outcomes, not inputs such as certifications or experience. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36239.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Learning from a Martial Arts Studio A flyer from a martial arts studio offers a lesson to professional services providers who want better results from their business development activities:  focus on client outcomes, not inputs such as certifications or experience. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/LearningfromaMartialArtsStudio.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/LearningfromaMartialArtsStudio.png</url>
		<title>Learning from a Martial Arts Studio</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Learning from a Martial Arts Studio A flyer from a martial arts studio offers a lesson to professional services providers who want better results from their business development activities:  focus on client outcomes, not inputs such as certifications or experience. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/LearningfromaMartialArtsStudio.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Your Price is Not the Client&#8217;s Cost</title>
	<link>https://businessradiox.com/podcast/price-value-journey/your-price-is-not-the-clients-cost/</link>
	<pubDate>Fri, 13 May 2022 12:15:47 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148975</guid>
	<description><![CDATA[Your Price is Not the Client&#8217;s Cost Your price and what the client mentally weighs as their cost are two different figures, a vital concept for us as professional services providers to understand. (In this episode, I quote from Kevin Kelly&#8217;s post, 103 Bits of Advice I Wish I Had Known. You can find that [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Your Price is Not the Client&#8217;s Cost Your price and what the client mentally weighs as their cost are two different figures, a vital concept for us as professional services providers to understand. (In this episode, I quote from Kevin Kelly&#8217;s ]]></itunes:subtitle>
	<content:encoded><![CDATA[Your Price is Not the Client&#8217;s Cost Your price and what the client mentally weighs as their cost are two different figures, a vital concept for us as professional services providers to understand. (In this episode, I quote from Kevin Kelly&#8217;s post, 103 Bits of Advice I Wish I Had Known. You can find that [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36225.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Your Price is Not the Client&#8217;s Cost Your price and what the client mentally weighs as their cost are two different figures, a vital concept for us as professional services providers to understand. (In this episode, I quote from Kevin Kelly&#8217;s post, 103 Bits of Advice I Wish I Had Known. You can find that [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/YourPriceisNottheClientsCost.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/YourPriceisNottheClientsCost.png</url>
		<title>Your Price is Not the Client&#8217;s Cost</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Your Price is Not the Client&#8217;s Cost Your price and what the client mentally weighs as their cost are two different figures, a vital concept for us as professional services providers to understand. (In this episode, I quote from Kevin Kelly&#8217;s post, 103 Bits of Advice I Wish I Had Known. You can find that [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/YourPriceisNottheClientsCost.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Immensely Valuable CPA</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-immensely-valuable-cpa/</link>
	<pubDate>Wed, 11 May 2022 16:11:54 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148913</guid>
	<description><![CDATA[The Immensely Valuable CPA What are the characteristics of an immensely valuable CPA, one who clients cannot do without? The answer goes beyond degrees, designations, and even technical expertise. A story here not just for CPAs but all professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Immensely Valuable CPA What are the characteristics of an immensely valuable CPA, one who clients cannot do without? The answer goes beyond degrees, designations, and even technical expertise. A story here not just for CPAs but all professional servi]]></itunes:subtitle>
	<content:encoded><![CDATA[The Immensely Valuable CPA What are the characteristics of an immensely valuable CPA, one who clients cannot do without? The answer goes beyond degrees, designations, and even technical expertise. A story here not just for CPAs but all professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36214.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Immensely Valuable CPA What are the characteristics of an immensely valuable CPA, one who clients cannot do without? The answer goes beyond degrees, designations, and even technical expertise. A story here not just for CPAs but all professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/TheImmenselyValuableCPA.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/TheImmenselyValuableCPA.png</url>
		<title>The Immensely Valuable CPA</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Immensely Valuable CPA What are the characteristics of an immensely valuable CPA, one who clients cannot do without? The answer goes beyond degrees, designations, and even technical expertise. A story here not just for CPAs but all professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/TheImmenselyValuableCPA.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Balancing Humility and Confidence</title>
	<link>https://businessradiox.com/podcast/price-value-journey/balancing-humility-and-confidence/</link>
	<pubDate>Mon, 09 May 2022 11:00:08 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148856</guid>
	<description><![CDATA[Balancing Humility and Confidence Building a successful professional services practice requires several vital mindsets, including proficiency at balancing humility and confidence. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. To successfully build [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Balancing Humility and Confidence Building a successful professional services practice requires several vital mindsets, including proficiency at balancing humility and confidence. The Price and Value Journey is presented by John Ray and produced by the N]]></itunes:subtitle>
	<content:encoded><![CDATA[Balancing Humility and Confidence Building a successful professional services practice requires several vital mindsets, including proficiency at balancing humility and confidence. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. To successfully build [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36201.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Balancing Humility and Confidence Building a successful professional services practice requires several vital mindsets, including proficiency at balancing humility and confidence. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. To successfully build [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/BalancingHumilityandConfidence.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/BalancingHumilityandConfidence.png</url>
		<title>Balancing Humility and Confidence</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Balancing Humility and Confidence Building a successful professional services practice requires several vital mindsets, including proficiency at balancing humility and confidence. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. To successfully build [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/BalancingHumilityandConfidence.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How to Respond to the &#8220;What are Your Rates?&#8221; Question</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-to-respond-to-the-what-are-your-rates-question/</link>
	<pubDate>Wed, 04 May 2022 11:14:20 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148765</guid>
	<description><![CDATA[How to Respond to the &#8220;What are Your Rates?&#8221; Question It happens all the time:  prospects who start a conversation with the &#8220;what are your rates?&#8221; question. In this episode we offer several suggestions for handling this question. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How to Respond to the &#8220;What are Your Rates?&#8221; Question It happens all the time:  prospects who start a conversation with the &#8220;what are your rates?&#8221; question. In this episode we offer several suggestions for handling this question. ]]></itunes:subtitle>
	<content:encoded><![CDATA[How to Respond to the &#8220;What are Your Rates?&#8221; Question It happens all the time:  prospects who start a conversation with the &#8220;what are your rates?&#8221; question. In this episode we offer several suggestions for handling this question. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36172.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How to Respond to the &#8220;What are Your Rates?&#8221; Question It happens all the time:  prospects who start a conversation with the &#8220;what are your rates?&#8221; question. In this episode we offer several suggestions for handling this question. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/HowtoRespondtotheWhatareYourRatesQuestion.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/HowtoRespondtotheWhatareYourRatesQuestion.png</url>
		<title>How to Respond to the &#8220;What are Your Rates?&#8221; Question</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How to Respond to the &#8220;What are Your Rates?&#8221; Question It happens all the time:  prospects who start a conversation with the &#8220;what are your rates?&#8221; question. In this episode we offer several suggestions for handling this question. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/HowtoRespondtotheWhatareYourRatesQuestion.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>We Can Learn from Poor Fit Clients</title>
	<link>https://businessradiox.com/podcast/price-value-journey/we-can-learn-from-poor-fit-clients/</link>
	<pubDate>Tue, 03 May 2022 22:37:17 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148748</guid>
	<description><![CDATA[We Can Learn from Poor Fit Clients As professional services providers, how should we engage with poor fit clients before we refer them on to someone else? Before we let them go, we can learn from them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[We Can Learn from Poor Fit Clients As professional services providers, how should we engage with poor fit clients before we refer them on to someone else? Before we let them go, we can learn from them. The Price and Value Journey is presented by John Ray]]></itunes:subtitle>
	<content:encoded><![CDATA[We Can Learn from Poor Fit Clients As professional services providers, how should we engage with poor fit clients before we refer them on to someone else? Before we let them go, we can learn from them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36171.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We Can Learn from Poor Fit Clients As professional services providers, how should we engage with poor fit clients before we refer them on to someone else? Before we let them go, we can learn from them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/05/WeCanLearnEvenPoorFitClients.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/05/WeCanLearnEvenPoorFitClients.png</url>
		<title>We Can Learn from Poor Fit Clients</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[We Can Learn from Poor Fit Clients As professional services providers, how should we engage with poor fit clients before we refer them on to someone else? Before we let them go, we can learn from them. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/05/WeCanLearnEvenPoorFitClients.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Elephant in the Room</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-elephant-in-the-room/</link>
	<pubDate>Wed, 27 Apr 2022 10:49:30 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148561</guid>
	<description><![CDATA[The Elephant in the Room The elephant in the room is the preconception, often negative, a prospective client brings to the table when they think about your profession. In a lot of cases, the elephant offers an opportunity to build trust, depending on how you handle it. The Price and Value Journey is presented by [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Elephant in the Room The elephant in the room is the preconception, often negative, a prospective client brings to the table when they think about your profession. In a lot of cases, the elephant offers an opportunity to build trust, depending on how]]></itunes:subtitle>
	<content:encoded><![CDATA[The Elephant in the Room The elephant in the room is the preconception, often negative, a prospective client brings to the table when they think about your profession. In a lot of cases, the elephant offers an opportunity to build trust, depending on how you handle it. The Price and Value Journey is presented by [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36129.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Elephant in the Room The elephant in the room is the preconception, often negative, a prospective client brings to the table when they think about your profession. In a lot of cases, the elephant offers an opportunity to build trust, depending on how you handle it. The Price and Value Journey is presented by [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/TheElephantintheRoom.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/TheElephantintheRoom.png</url>
		<title>The Elephant in the Room</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Elephant in the Room The elephant in the room is the preconception, often negative, a prospective client brings to the table when they think about your profession. In a lot of cases, the elephant offers an opportunity to build trust, depending on how you handle it. The Price and Value Journey is presented by [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/TheElephantintheRoom.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Why Clients Value Us:  A Live Example</title>
	<link>https://businessradiox.com/podcast/price-value-journey/why-clients-value-us-a-live-example/</link>
	<pubDate>Mon, 25 Apr 2022 12:49:41 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148481</guid>
	<description><![CDATA[Why Clients Value Us:  A Live Example An answer to a question I asked a podcast guest is an example of why clients value us as professional services providers. The answers they give to that question might surprise us. (The complete podcast episode from which the audio clip we used is taken can be found [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Why Clients Value Us:  A Live Example An answer to a question I asked a podcast guest is an example of why clients value us as professional services providers. The answers they give to that question might surprise us. (The complete podcast episode from w]]></itunes:subtitle>
	<content:encoded><![CDATA[Why Clients Value Us:  A Live Example An answer to a question I asked a podcast guest is an example of why clients value us as professional services providers. The answers they give to that question might surprise us. (The complete podcast episode from which the audio clip we used is taken can be found [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36113.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Why Clients Value Us:  A Live Example An answer to a question I asked a podcast guest is an example of why clients value us as professional services providers. The answers they give to that question might surprise us. (The complete podcast episode from which the audio clip we used is taken can be found [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/WhyClientsValueUsALiveExample.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/WhyClientsValueUsALiveExample.png</url>
		<title>Why Clients Value Us:  A Live Example</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Why Clients Value Us:  A Live Example An answer to a question I asked a podcast guest is an example of why clients value us as professional services providers. The answers they give to that question might surprise us. (The complete podcast episode from which the audio clip we used is taken can be found [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/WhyClientsValueUsALiveExample.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Pricing For a Professional Speaker</title>
	<link>https://businessradiox.com/podcast/price-value-journey/pricing-for-a-professional-speaker/</link>
	<pubDate>Fri, 22 Apr 2022 11:01:54 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148442</guid>
	<description><![CDATA[Pricing for a Professional Speaker A story on value pricing for a professional speaker:  once he ignored the advice he received about &#8220;pricing himself out of the market&#8221; and priced relative to the value he offered, it completely changed the trajectory of his business. The Price and Value Journey is presented by John Ray and produced [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Pricing for a Professional Speaker A story on value pricing for a professional speaker:  once he ignored the advice he received about &#8220;pricing himself out of the market&#8221; and priced relative to the value he offered, it completely changed the t]]></itunes:subtitle>
	<content:encoded><![CDATA[Pricing for a Professional Speaker A story on value pricing for a professional speaker:  once he ignored the advice he received about &#8220;pricing himself out of the market&#8221; and priced relative to the value he offered, it completely changed the trajectory of his business. The Price and Value Journey is presented by John Ray and produced [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36099.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Pricing for a Professional Speaker A story on value pricing for a professional speaker:  once he ignored the advice he received about &#8220;pricing himself out of the market&#8221; and priced relative to the value he offered, it completely changed the trajectory of his business. The Price and Value Journey is presented by John Ray and produced [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/PricingforaProfessionalSpeaker.png"></itunes:image>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
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	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Pricing for a Professional Speaker A story on value pricing for a professional speaker:  once he ignored the advice he received about &#8220;pricing himself out of the market&#8221; and priced relative to the value he offered, it completely changed the trajectory of his business. The Price and Value Journey is presented by John Ray and produced [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/PricingforaProfessionalSpeaker.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Referrals and Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/referrals-and-pricing/</link>
	<pubDate>Wed, 20 Apr 2022 11:00:13 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148354</guid>
	<description><![CDATA[Referrals and Pricing A story on referrals and pricing, and how best to refer your fellow professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. John Ray: [00:00:04] Referrals and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Referrals and Pricing A story on referrals and pricing, and how best to refer your fellow professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John R]]></itunes:subtitle>
	<content:encoded><![CDATA[Referrals and Pricing A story on referrals and pricing, and how best to refer your fellow professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. John Ray: [00:00:04] Referrals and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36081.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Referrals and Pricing A story on referrals and pricing, and how best to refer your fellow professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. John Ray: [00:00:04] Referrals and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/ReferralsandPricing.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/ReferralsandPricing.png</url>
		<title>Referrals and Pricing</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Referrals and Pricing A story on referrals and pricing, and how best to refer your fellow professional services providers. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. I&#8217;m John Ray on the Price and Value Journey. John Ray: [00:00:04] Referrals and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/ReferralsandPricing.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Waffles, Pricing, and Client Context</title>
	<link>https://businessradiox.com/podcast/price-value-journey/waffles-pricing-and-client-context/</link>
	<pubDate>Mon, 18 Apr 2022 12:00:14 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148274</guid>
	<description><![CDATA[Waffles, Pricing, and Client Context A story about kids&#8217; waffles, and how professional services providers miss the opportunity to price based on client context, while in doing so treat their best clients unfairly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Waffles, Pricing, and Client Context A story about kids&#8217; waffles, and how professional services providers miss the opportunity to price based on client context, while in doing so treat their best clients unfairly. The Price and Value Journey is pre]]></itunes:subtitle>
	<content:encoded><![CDATA[Waffles, Pricing, and Client Context A story about kids&#8217; waffles, and how professional services providers miss the opportunity to price based on client context, while in doing so treat their best clients unfairly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36068.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Waffles, Pricing, and Client Context A story about kids&#8217; waffles, and how professional services providers miss the opportunity to price based on client context, while in doing so treat their best clients unfairly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/WafflesPricingandClientContext.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/WafflesPricingandClientContext.png</url>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Waffles, Pricing, and Client Context A story about kids&#8217; waffles, and how professional services providers miss the opportunity to price based on client context, while in doing so treat their best clients unfairly. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello again. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/WafflesPricingandClientContext.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>LinkedIn For Professional Services Providers: An Interview with Gregg Burkhalter, The &#8220;LinkedIn Guy&#8221;</title>
	<link>https://businessradiox.com/podcast/price-value-journey/linkedin-for-professional-services-providers-an-interview-with-gregg-burkhalter-the-linkedin-guy/</link>
	<pubDate>Thu, 14 Apr 2022 11:23:55 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148028</guid>
	<description><![CDATA[LinkedIn for Professional Services Providers: An Interview with Gregg Burkhalter, The &#8220;LinkedIn Guy&#8221; Gregg Burkhalter, dubbed &#8220;The LinkedIn Guy&#8221; by his clients, joined host John Ray to share his advice about effective relationship building and personal branding on LinkedIn. Gregg talked about successful LinkedIn strategies for time-starved professional services providers, creating and sharing content, the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[LinkedIn for Professional Services Providers: An Interview with Gregg Burkhalter, The &#8220;LinkedIn Guy&#8221; Gregg Burkhalter, dubbed &#8220;The LinkedIn Guy&#8221; by his clients, joined host John Ray to share his advice about effective relationship]]></itunes:subtitle>
	<content:encoded><![CDATA[LinkedIn for Professional Services Providers: An Interview with Gregg Burkhalter, The &#8220;LinkedIn Guy&#8221; Gregg Burkhalter, dubbed &#8220;The LinkedIn Guy&#8221; by his clients, joined host John Ray to share his advice about effective relationship building and personal branding on LinkedIn. Gregg talked about successful LinkedIn strategies for time-starved professional services providers, creating and sharing content, the [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36015.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[LinkedIn for Professional Services Providers: An Interview with Gregg Burkhalter, The &#8220;LinkedIn Guy&#8221; Gregg Burkhalter, dubbed &#8220;The LinkedIn Guy&#8221; by his clients, joined host John Ray to share his advice about effective relationship building and personal branding on LinkedIn. Gregg talked about successful LinkedIn strategies for time-starved professional services providers, creating and sharing content, the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/PVJGreggBurkhalterAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/PVJGreggBurkhalterAlbum.png</url>
		<title>LinkedIn For Professional Services Providers: An Interview with Gregg Burkhalter, The &#8220;LinkedIn Guy&#8221;</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[LinkedIn for Professional Services Providers: An Interview with Gregg Burkhalter, The &#8220;LinkedIn Guy&#8221; Gregg Burkhalter, dubbed &#8220;The LinkedIn Guy&#8221; by his clients, joined host John Ray to share his advice about effective relationship building and personal branding on LinkedIn. Gregg talked about successful LinkedIn strategies for time-starved professional services providers, creating and sharing content, the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/PVJGreggBurkhalterAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Value in a Worthless Lottery Ticket</title>
	<link>https://businessradiox.com/podcast/price-value-journey/value-in-a-worthless-lottery-ticket/</link>
	<pubDate>Mon, 11 Apr 2022 12:08:30 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148105</guid>
	<description><![CDATA[Value in a Worthless Lottery Ticket Is there value in a worthless lottery ticket? Yes, and it&#8217;s a perfect illustration of how our prospective clients (and all of us, actually) make buying decisions based on intangibles which have nothing to do with our services, experience, or credentials. The Price and Value Journey is presented by [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Value in a Worthless Lottery Ticket Is there value in a worthless lottery ticket? Yes, and it&#8217;s a perfect illustration of how our prospective clients (and all of us, actually) make buying decisions based on intangibles which have nothing to do with]]></itunes:subtitle>
	<content:encoded><![CDATA[Value in a Worthless Lottery Ticket Is there value in a worthless lottery ticket? Yes, and it&#8217;s a perfect illustration of how our prospective clients (and all of us, actually) make buying decisions based on intangibles which have nothing to do with our services, experience, or credentials. The Price and Value Journey is presented by [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36037.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Value in a Worthless Lottery Ticket Is there value in a worthless lottery ticket? Yes, and it&#8217;s a perfect illustration of how our prospective clients (and all of us, actually) make buying decisions based on intangibles which have nothing to do with our services, experience, or credentials. The Price and Value Journey is presented by [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/ValueinaWorthlessLotteryTicket.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/ValueinaWorthlessLotteryTicket.png</url>
		<title>Value in a Worthless Lottery Ticket</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Value in a Worthless Lottery Ticket Is there value in a worthless lottery ticket? Yes, and it&#8217;s a perfect illustration of how our prospective clients (and all of us, actually) make buying decisions based on intangibles which have nothing to do with our services, experience, or credentials. The Price and Value Journey is presented by [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/ValueinaWorthlessLotteryTicket.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Finding the Ain&#8217;t</title>
	<link>https://businessradiox.com/podcast/price-value-journey/finding-the-aint/</link>
	<pubDate>Fri, 08 Apr 2022 12:05:56 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=148074</guid>
	<description><![CDATA[Finding the Ain&#8217;t A visit with one of my clients and a CPA we were interviewing led to &#8220;finding the ain&#8217;t.&#8221; The &#8220;ain&#8217;t&#8221; in this meeting was the intangible my client identified which attracted him to this CPA. A real-life lesson in how intangibles are what makes prospective clients lean in, not our certifications or [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Finding the Ain&#8217;t A visit with one of my clients and a CPA we were interviewing led to &#8220;finding the ain&#8217;t.&#8221; The &#8220;ain&#8217;t&#8221; in this meeting was the intangible my client identified which attracted him to this CPA. A r]]></itunes:subtitle>
	<content:encoded><![CDATA[Finding the Ain&#8217;t A visit with one of my clients and a CPA we were interviewing led to &#8220;finding the ain&#8217;t.&#8221; The &#8220;ain&#8217;t&#8221; in this meeting was the intangible my client identified which attracted him to this CPA. A real-life lesson in how intangibles are what makes prospective clients lean in, not our certifications or [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36026.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Finding the Ain&#8217;t A visit with one of my clients and a CPA we were interviewing led to &#8220;finding the ain&#8217;t.&#8221; The &#8220;ain&#8217;t&#8221; in this meeting was the intangible my client identified which attracted him to this CPA. A real-life lesson in how intangibles are what makes prospective clients lean in, not our certifications or [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/FindingtheAint.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/FindingtheAint.png</url>
		<title>Finding the Ain&#8217;t</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Finding the Ain&#8217;t A visit with one of my clients and a CPA we were interviewing led to &#8220;finding the ain&#8217;t.&#8221; The &#8220;ain&#8217;t&#8221; in this meeting was the intangible my client identified which attracted him to this CPA. A real-life lesson in how intangibles are what makes prospective clients lean in, not our certifications or [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/FindingtheAint.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader</title>
	<link>https://businessradiox.com/podcast/price-value-journey/battling-imposter-syndrome-an-interview-with-stacey-ruth-unstoppable-leader/</link>
	<pubDate>Tue, 05 Apr 2022 11:30:33 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147982</guid>
	<description><![CDATA[Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader Anyone who has started their own professional services practice faces imposter syndrome at some point in their journey. What happens, though, when the stress of imposter syndrome is so severe that you find yourself on the bathroom floor, bleeding internally and suffering severe headaches and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader Anyone who has started their own professional services practice faces imposter syndrome at some point in their journey. What happens, though, when the stress of imposter syndro]]></itunes:subtitle>
	<content:encoded><![CDATA[Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader Anyone who has started their own professional services practice faces imposter syndrome at some point in their journey. What happens, though, when the stress of imposter syndrome is so severe that you find yourself on the bathroom floor, bleeding internally and suffering severe headaches and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35992.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader Anyone who has started their own professional services practice faces imposter syndrome at some point in their journey. What happens, though, when the stress of imposter syndrome is so severe that you find yourself on the bathroom floor, bleeding internally and suffering severe headaches and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/PVJStaceyRuthAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/PVJStaceyRuthAlbum.png</url>
		<title>Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Battling Imposter Syndrome: An Interview with Stacey Ruth, Unstoppable Leader Anyone who has started their own professional services practice faces imposter syndrome at some point in their journey. What happens, though, when the stress of imposter syndrome is so severe that you find yourself on the bathroom floor, bleeding internally and suffering severe headaches and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/PVJStaceyRuthAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Our Intelligence is a Vulnerability</title>
	<link>https://businessradiox.com/podcast/price-value-journey/our-intelligence-is-a-vulnerability/</link>
	<pubDate>Mon, 04 Apr 2022 13:15:17 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147992</guid>
	<description><![CDATA[Our Intelligence is a Vulnerability In our professional services practices, our intelligence is a vulnerability, but not because we don&#8217;t know what we&#8217;re doing. On the contrary, the sharper our intelligence, the more captive we can be to our biases. Further, and contrary to what we might like to think, our intelligence is not the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Our Intelligence is a Vulnerability In our professional services practices, our intelligence is a vulnerability, but not because we don&#8217;t know what we&#8217;re doing. On the contrary, the sharper our intelligence, the more captive we can be to our ]]></itunes:subtitle>
	<content:encoded><![CDATA[Our Intelligence is a Vulnerability In our professional services practices, our intelligence is a vulnerability, but not because we don&#8217;t know what we&#8217;re doing. On the contrary, the sharper our intelligence, the more captive we can be to our biases. Further, and contrary to what we might like to think, our intelligence is not the [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/36003.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Our Intelligence is a Vulnerability In our professional services practices, our intelligence is a vulnerability, but not because we don&#8217;t know what we&#8217;re doing. On the contrary, the sharper our intelligence, the more captive we can be to our biases. Further, and contrary to what we might like to think, our intelligence is not the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/04/OurIntelligenceisaVulnerability.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/04/OurIntelligenceisaVulnerability.png</url>
		<title>Our Intelligence is a Vulnerability</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Our Intelligence is a Vulnerability In our professional services practices, our intelligence is a vulnerability, but not because we don&#8217;t know what we&#8217;re doing. On the contrary, the sharper our intelligence, the more captive we can be to our biases. Further, and contrary to what we might like to think, our intelligence is not the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/04/OurIntelligenceisaVulnerability.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Post-It Note You Need on the Bathroom Mirror</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-post-it-note-you-need-on-the-bathroom-mirror/</link>
	<pubDate>Wed, 30 Mar 2022 09:52:53 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147882</guid>
	<description><![CDATA[The Post-It Note You Need on the Bathroom Mirror Some folks use a Post-It note in a prominent place, like the bathroom mirror or on their computer monitor, to remind them of their goals and to provide motivation. Here&#8217;s a suggestion for what that note should contain to help you to attain those goals. The [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Post-It Note You Need on the Bathroom Mirror Some folks use a Post-It note in a prominent place, like the bathroom mirror or on their computer monitor, to remind them of their goals and to provide motivation. Here&#8217;s a suggestion for what that n]]></itunes:subtitle>
	<content:encoded><![CDATA[The Post-It Note You Need on the Bathroom Mirror Some folks use a Post-It note in a prominent place, like the bathroom mirror or on their computer monitor, to remind them of their goals and to provide motivation. Here&#8217;s a suggestion for what that note should contain to help you to attain those goals. The [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35964.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Post-It Note You Need on the Bathroom Mirror Some folks use a Post-It note in a prominent place, like the bathroom mirror or on their computer monitor, to remind them of their goals and to provide motivation. Here&#8217;s a suggestion for what that note should contain to help you to attain those goals. The [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/Post-ItNoteYouNeedonBathroomMirror.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/Post-ItNoteYouNeedonBathroomMirror.png</url>
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	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Post-It Note You Need on the Bathroom Mirror Some folks use a Post-It note in a prominent place, like the bathroom mirror or on their computer monitor, to remind them of their goals and to provide motivation. Here&#8217;s a suggestion for what that note should contain to help you to attain those goals. The [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/Post-ItNoteYouNeedonBathroomMirror.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Prices are Marketing Signals:  The Woodworker Edition</title>
	<link>https://businessradiox.com/podcast/price-value-journey/prices-are-marketing-signals-the-woodworker-edition/</link>
	<pubDate>Mon, 28 Mar 2022 13:07:37 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147753</guid>
	<description><![CDATA[Prices are Marketing Signals: The Woodworker Edition Prices are marketing signals. Prices send messages of quality, and sometimes prices send a signal you didn&#8217;t intend:  that your service is inferior in some way. A master woodworker’s story illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Prices are Marketing Signals: The Woodworker Edition Prices are marketing signals. Prices send messages of quality, and sometimes prices send a signal you didn&#8217;t intend:  that your service is inferior in some way. A master woodworker’s story illust]]></itunes:subtitle>
	<content:encoded><![CDATA[Prices are Marketing Signals: The Woodworker Edition Prices are marketing signals. Prices send messages of quality, and sometimes prices send a signal you didn&#8217;t intend:  that your service is inferior in some way. A master woodworker’s story illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35950.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Prices are Marketing Signals: The Woodworker Edition Prices are marketing signals. Prices send messages of quality, and sometimes prices send a signal you didn&#8217;t intend:  that your service is inferior in some way. A master woodworker’s story illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PricesareMarketingSignalsTheWookworkerEdition.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/PricesareMarketingSignalsTheWookworkerEdition.png</url>
		<title>Prices are Marketing Signals:  The Woodworker Edition</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Prices are Marketing Signals: The Woodworker Edition Prices are marketing signals. Prices send messages of quality, and sometimes prices send a signal you didn&#8217;t intend:  that your service is inferior in some way. A master woodworker’s story illustrates the point. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PricesareMarketingSignalsTheWookworkerEdition.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Experts Don&#8217;t Chase</title>
	<link>https://businessradiox.com/podcast/price-value-journey/experts-dont-chase/</link>
	<pubDate>Fri, 25 Mar 2022 14:45:38 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147682</guid>
	<description><![CDATA[Experts Don&#8217;t Chase Experts don&#8217;t chase for a lot of reasons. One reason is that they&#8217;re too busy. The unsolicited pitches of a business and life coach prompts thoughts on expertise, chasing prospects, and the unintended signals some professional services providers send. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Experts Don&#8217;t Chase Experts don&#8217;t chase for a lot of reasons. One reason is that they&#8217;re too busy. The unsolicited pitches of a business and life coach prompts thoughts on expertise, chasing prospects, and the unintended signals some pr]]></itunes:subtitle>
	<content:encoded><![CDATA[Experts Don&#8217;t Chase Experts don&#8217;t chase for a lot of reasons. One reason is that they&#8217;re too busy. The unsolicited pitches of a business and life coach prompts thoughts on expertise, chasing prospects, and the unintended signals some professional services providers send. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35947.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Experts Don&#8217;t Chase Experts don&#8217;t chase for a lot of reasons. One reason is that they&#8217;re too busy. The unsolicited pitches of a business and life coach prompts thoughts on expertise, chasing prospects, and the unintended signals some professional services providers send. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/ExpertsDontChase.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/ExpertsDontChase.png</url>
		<title>Experts Don&#8217;t Chase</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Experts Don&#8217;t Chase Experts don&#8217;t chase for a lot of reasons. One reason is that they&#8217;re too busy. The unsolicited pitches of a business and life coach prompts thoughts on expertise, chasing prospects, and the unintended signals some professional services providers send. The Price and Value Journey is presented by John Ray and produced by the North [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/ExpertsDontChase.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd.</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-to-successfully-increase-your-prices-mark-peacock-pricemaker-ltd/</link>
	<pubDate>Wed, 23 Mar 2022 10:03:44 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147598</guid>
	<description><![CDATA[How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd. Pricing expert Mark Peacock joined host John Ray to discuss how to successfully increase prices in your professional services practice. Mark covered the primary reason services providers don&#8217;t raise their prices (fear), the role of options in better pricing, the two-stage communication [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd. Pricing expert Mark Peacock joined host John Ray to discuss how to successfully increase prices in your professional services practice. Mark covered the primary rea]]></itunes:subtitle>
	<content:encoded><![CDATA[How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd. Pricing expert Mark Peacock joined host John Ray to discuss how to successfully increase prices in your professional services practice. Mark covered the primary reason services providers don&#8217;t raise their prices (fear), the role of options in better pricing, the two-stage communication [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35930.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd. Pricing expert Mark Peacock joined host John Ray to discuss how to successfully increase prices in your professional services practice. Mark covered the primary reason services providers don&#8217;t raise their prices (fear), the role of options in better pricing, the two-stage communication [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJMarkPeacock.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/PVJMarkPeacock.png</url>
		<title>How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd.</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How to Successfully Increase Your Prices: An Interview with Mark Peacock, PriceMaker Ltd. Pricing expert Mark Peacock joined host John Ray to discuss how to successfully increase prices in your professional services practice. Mark covered the primary reason services providers don&#8217;t raise their prices (fear), the role of options in better pricing, the two-stage communication [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJMarkPeacock.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How to Get Great Referrals</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-to-get-great-referrals/</link>
	<pubDate>Mon, 21 Mar 2022 11:39:20 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147528</guid>
	<description><![CDATA[How to Get Great Referrals For us as professional services providers, the answer to the question of how to get great referrals lies in the clients we already have. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How to Get Great Referrals For us as professional services providers, the answer to the question of how to get great referrals lies in the clients we already have. The Price and Value Journey is presented by John Ray and produced by the North Fulton stud]]></itunes:subtitle>
	<content:encoded><![CDATA[How to Get Great Referrals For us as professional services providers, the answer to the question of how to get great referrals lies in the clients we already have. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35920.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How to Get Great Referrals For us as professional services providers, the answer to the question of how to get great referrals lies in the clients we already have. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/HowtoGetGreatReferrals.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/HowtoGetGreatReferrals.png</url>
		<title>How to Get Great Referrals</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How to Get Great Referrals For us as professional services providers, the answer to the question of how to get great referrals lies in the clients we already have. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/HowtoGetGreatReferrals.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Business Brand Phrases That Stick: An Interview with Marti Konstant</title>
	<link>https://businessradiox.com/podcast/price-value-journey/marti-konstant-business-brand-phrases-that-stick/</link>
	<pubDate>Wed, 16 Mar 2022 10:47:34 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147371</guid>
	<description><![CDATA[Business Brand Phrases That Stick: An Interview with Marti Konstant How should we as professional services providers address our business branding? How can we develop branding which is memorable? Marti Konstant, noted speaker, coach, and best-selling author, joined John Ray to address these questions and much more. Marti recounted her own journey, from teenage years [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Business Brand Phrases That Stick: An Interview with Marti Konstant How should we as professional services providers address our business branding? How can we develop branding which is memorable? Marti Konstant, noted speaker, coach, and best-selling aut]]></itunes:subtitle>
	<content:encoded><![CDATA[Business Brand Phrases That Stick: An Interview with Marti Konstant How should we as professional services providers address our business branding? How can we develop branding which is memorable? Marti Konstant, noted speaker, coach, and best-selling author, joined John Ray to address these questions and much more. Marti recounted her own journey, from teenage years [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35886.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Business Brand Phrases That Stick: An Interview with Marti Konstant How should we as professional services providers address our business branding? How can we develop branding which is memorable? Marti Konstant, noted speaker, coach, and best-selling author, joined John Ray to address these questions and much more. Marti recounted her own journey, from teenage years [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJMartiKonstantAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/PVJMartiKonstantAlbum.png</url>
		<title>Business Brand Phrases That Stick: An Interview with Marti Konstant</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Business Brand Phrases That Stick: An Interview with Marti Konstant How should we as professional services providers address our business branding? How can we develop branding which is memorable? Marti Konstant, noted speaker, coach, and best-selling author, joined John Ray to address these questions and much more. Marti recounted her own journey, from teenage years [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJMartiKonstantAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>When Is It Time to Fire a Client?</title>
	<link>https://businessradiox.com/podcast/price-value-journey/when-is-it-time-to-fire-a-client/</link>
	<pubDate>Mon, 14 Mar 2022 12:01:59 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147284</guid>
	<description><![CDATA[When Is It Time to Fire a Client? When is it time to fire a client? There are several factors to consider, and not all of them have to do with the client or whatever problems we think they&#8217;re causing for us and our practice. We must be honest:  some of the considerations on such [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[When Is It Time to Fire a Client? When is it time to fire a client? There are several factors to consider, and not all of them have to do with the client or whatever problems we think they&#8217;re causing for us and our practice. We must be honest:  som]]></itunes:subtitle>
	<content:encoded><![CDATA[When Is It Time to Fire a Client? When is it time to fire a client? There are several factors to consider, and not all of them have to do with the client or whatever problems we think they&#8217;re causing for us and our practice. We must be honest:  some of the considerations on such [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35860.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[When Is It Time to Fire a Client? When is it time to fire a client? There are several factors to consider, and not all of them have to do with the client or whatever problems we think they&#8217;re causing for us and our practice. We must be honest:  some of the considerations on such [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJWhenIsItTimetoFireaClient.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/PVJWhenIsItTimetoFireaClient.png</url>
		<title>When Is It Time to Fire a Client?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[When Is It Time to Fire a Client? When is it time to fire a client? There are several factors to consider, and not all of them have to do with the client or whatever problems we think they&#8217;re causing for us and our practice. We must be honest:  some of the considerations on such [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJWhenIsItTimetoFireaClient.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>A Business Lesson from an Epidural</title>
	<link>https://businessradiox.com/podcast/price-value-journey/a-business-lesson-from-an-epidural/</link>
	<pubDate>Fri, 11 Mar 2022 22:21:26 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147280</guid>
	<description><![CDATA[A Business Lesson from an Epidural Can you derive a business lesson from an epidural? Yes, says John Ray, and it involves small pinch points which cause dysfunction in an entirely different part of our business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[A Business Lesson from an Epidural Can you derive a business lesson from an epidural? Yes, says John Ray, and it involves small pinch points which cause dysfunction in an entirely different part of our business. The Price and Value Journey is presented b]]></itunes:subtitle>
	<content:encoded><![CDATA[A Business Lesson from an Epidural Can you derive a business lesson from an epidural? Yes, says John Ray, and it involves small pinch points which cause dysfunction in an entirely different part of our business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35858.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A Business Lesson from an Epidural Can you derive a business lesson from an epidural? Yes, says John Ray, and it involves small pinch points which cause dysfunction in an entirely different part of our business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/ABusinessLessonfromanEpidural.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/ABusinessLessonfromanEpidural.png</url>
		<title>A Business Lesson from an Epidural</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[A Business Lesson from an Epidural Can you derive a business lesson from an epidural? Yes, says John Ray, and it involves small pinch points which cause dysfunction in an entirely different part of our business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/ABusinessLessonfromanEpidural.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line</title>
	<link>https://businessradiox.com/podcast/price-value-journey/a-real-life-example-of-how-hourly-pricing-hurts-your-bottom-line/</link>
	<pubDate>Wed, 09 Mar 2022 12:07:30 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147173</guid>
	<description><![CDATA[A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line Hourly pricing or pricing by any increment of time is one of the red flags of inadequate pricing for professional services providers. Here&#8217;s a real-life example from a coaching call which illustrates how hourly pricing hurts your bottom line. The Price and Value Journey [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line Hourly pricing or pricing by any increment of time is one of the red flags of inadequate pricing for professional services providers. Here&#8217;s a real-life example from a coaching call w]]></itunes:subtitle>
	<content:encoded><![CDATA[A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line Hourly pricing or pricing by any increment of time is one of the red flags of inadequate pricing for professional services providers. Here&#8217;s a real-life example from a coaching call which illustrates how hourly pricing hurts your bottom line. The Price and Value Journey [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35835.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line Hourly pricing or pricing by any increment of time is one of the red flags of inadequate pricing for professional services providers. Here&#8217;s a real-life example from a coaching call which illustrates how hourly pricing hurts your bottom line. The Price and Value Journey [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/ARealLifeExampleofHowHourlyPricingHurtsYourBottomLine.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/ARealLifeExampleofHowHourlyPricingHurtsYourBottomLine.png</url>
		<title>A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[A Real-Life Example of How Hourly Pricing Hurts Your Bottom Line Hourly pricing or pricing by any increment of time is one of the red flags of inadequate pricing for professional services providers. Here&#8217;s a real-life example from a coaching call which illustrates how hourly pricing hurts your bottom line. The Price and Value Journey [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/ARealLifeExampleofHowHourlyPricingHurtsYourBottomLine.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Go-Giver Philosophy: An Interview with Bob Burg</title>
	<link>https://businessradiox.com/podcast/price-value-journey/bob-burg-the-go-giver-philosophy/</link>
	<pubDate>Tue, 08 Mar 2022 11:25:11 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147133</guid>
	<description><![CDATA[The Go-Giver Philosophy: An Interview with Bob Burg Bob Burg, coauthor of the best-selling book The Go-Giver and Hall of Fame keynote speaker, joined host John Ray to discuss the philosophy of being a go-giver, what it means, why giving and receiving are not opposites, why giving does not mean giving away services, how to [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Go-Giver Philosophy: An Interview with Bob Burg Bob Burg, coauthor of the best-selling book The Go-Giver and Hall of Fame keynote speaker, joined host John Ray to discuss the philosophy of being a go-giver, what it means, why giving and receiving are]]></itunes:subtitle>
	<content:encoded><![CDATA[The Go-Giver Philosophy: An Interview with Bob Burg Bob Burg, coauthor of the best-selling book The Go-Giver and Hall of Fame keynote speaker, joined host John Ray to discuss the philosophy of being a go-giver, what it means, why giving and receiving are not opposites, why giving does not mean giving away services, how to [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[The Go-Giver Philosophy: An Interview with Bob Burg Bob Burg, coauthor of the best-selling book The Go-Giver and Hall of Fame keynote speaker, joined host John Ray to discuss the philosophy of being a go-giver, what it means, why giving and receiving are not opposites, why giving does not mean giving away services, how to [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJBobBurgAlbum.png"></itunes:image>
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	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Go-Giver Philosophy: An Interview with Bob Burg Bob Burg, coauthor of the best-selling book The Go-Giver and Hall of Fame keynote speaker, joined host John Ray to discuss the philosophy of being a go-giver, what it means, why giving and receiving are not opposites, why giving does not mean giving away services, how to [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJBobBurgAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Nice, Kind, and Offering Value</title>
	<link>https://businessradiox.com/podcast/price-value-journey/nice-kind-and-offering-value/</link>
	<pubDate>Mon, 07 Mar 2022 12:20:47 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147069</guid>
	<description><![CDATA[Nice, Kind, and Offering Value You can always be kind, but being nice can sometimes inhibit your capacity to deliver value. Yes, there&#8217;s a difference between being nice and kind. A story and some thoughts on nice, kind, and offering value to clients and prospects in your professional services practice. The Price and Value Journey [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Nice, Kind, and Offering Value You can always be kind, but being nice can sometimes inhibit your capacity to deliver value. Yes, there&#8217;s a difference between being nice and kind. A story and some thoughts on nice, kind, and offering value to client]]></itunes:subtitle>
	<content:encoded><![CDATA[Nice, Kind, and Offering Value You can always be kind, but being nice can sometimes inhibit your capacity to deliver value. Yes, there&#8217;s a difference between being nice and kind. A story and some thoughts on nice, kind, and offering value to clients and prospects in your professional services practice. The Price and Value Journey [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35822.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Nice, Kind, and Offering Value You can always be kind, but being nice can sometimes inhibit your capacity to deliver value. Yes, there&#8217;s a difference between being nice and kind. A story and some thoughts on nice, kind, and offering value to clients and prospects in your professional services practice. The Price and Value Journey [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJNiceKindandOfferingValue.png"></itunes:image>
	<image>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Nice, Kind, and Offering Value You can always be kind, but being nice can sometimes inhibit your capacity to deliver value. Yes, there&#8217;s a difference between being nice and kind. A story and some thoughts on nice, kind, and offering value to clients and prospects in your professional services practice. The Price and Value Journey [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJNiceKindandOfferingValue.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How a Higher Price Makes You More Competitive</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-a-higher-price-makes-you-more-competitive/</link>
	<pubDate>Fri, 04 Mar 2022 11:26:22 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=147042</guid>
	<description><![CDATA[How a Higher Price Makes You More Competitive As a professional services provider, don&#8217;t you have to lower your price to be more attractive to the marketplace? How does a higher price make you more competitive? Answers to these questions in this episode. The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How a Higher Price Makes You More Competitive As a professional services provider, don&#8217;t you have to lower your price to be more attractive to the marketplace? How does a higher price make you more competitive? Answers to these questions in this ep]]></itunes:subtitle>
	<content:encoded><![CDATA[How a Higher Price Makes You More Competitive As a professional services provider, don&#8217;t you have to lower your price to be more attractive to the marketplace? How does a higher price make you more competitive? Answers to these questions in this episode. The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35812.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How a Higher Price Makes You More Competitive As a professional services provider, don&#8217;t you have to lower your price to be more attractive to the marketplace? How does a higher price make you more competitive? Answers to these questions in this episode. The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJHowaHIgherPriceMakesYouMORECompetitive.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/PVJHowaHIgherPriceMakesYouMORECompetitive.png</url>
		<title>How a Higher Price Makes You More Competitive</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How a Higher Price Makes You More Competitive As a professional services provider, don&#8217;t you have to lower your price to be more attractive to the marketplace? How does a higher price make you more competitive? Answers to these questions in this episode. The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJHowaHIgherPriceMakesYouMORECompetitive.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Selling to Your Own Wallet</title>
	<link>https://businessradiox.com/podcast/price-value-journey/selling-to-your-own-wallet/</link>
	<pubDate>Wed, 02 Mar 2022 12:56:33 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146933</guid>
	<description><![CDATA[Selling to Your Own Wallet &#8220;They&#8217;ll never pay that much.&#8221; If you&#8217;ve had that thought as you think about how to price a client engagement or project, then you may be guilty of selling to your own wallet. John Ray discusses the phenomenon, why it happens, and how to address it. The Price and Value [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Selling to Your Own Wallet &#8220;They&#8217;ll never pay that much.&#8221; If you&#8217;ve had that thought as you think about how to price a client engagement or project, then you may be guilty of selling to your own wallet. John Ray discusses the phen]]></itunes:subtitle>
	<content:encoded><![CDATA[Selling to Your Own Wallet &#8220;They&#8217;ll never pay that much.&#8221; If you&#8217;ve had that thought as you think about how to price a client engagement or project, then you may be guilty of selling to your own wallet. John Ray discusses the phenomenon, why it happens, and how to address it. The Price and Value [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35803.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Selling to Your Own Wallet &#8220;They&#8217;ll never pay that much.&#8221; If you&#8217;ve had that thought as you think about how to price a client engagement or project, then you may be guilty of selling to your own wallet. John Ray discusses the phenomenon, why it happens, and how to address it. The Price and Value [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJSellingtoYourOwnWallet.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/03/PVJSellingtoYourOwnWallet.png</url>
		<title>Selling to Your Own Wallet</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Selling to Your Own Wallet &#8220;They&#8217;ll never pay that much.&#8221; If you&#8217;ve had that thought as you think about how to price a client engagement or project, then you may be guilty of selling to your own wallet. John Ray discusses the phenomenon, why it happens, and how to address it. The Price and Value [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/03/PVJSellingtoYourOwnWallet.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Value of a Dime</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-value-of-a-dime/</link>
	<pubDate>Mon, 28 Feb 2022 13:04:02 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146829</guid>
	<description><![CDATA[The Value of a Dime The value of a dime is not ten cents. Depending on the circumstances, its value, like any &#8220;surprise and delight&#8221; gesture we extend to a client, prospect, or someone in our network, can be priceless, and cement your status as a person of value. The Price and Value Journey is [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Value of a Dime The value of a dime is not ten cents. Depending on the circumstances, its value, like any &#8220;surprise and delight&#8221; gesture we extend to a client, prospect, or someone in our network, can be priceless, and cement your status ]]></itunes:subtitle>
	<content:encoded><![CDATA[The Value of a Dime The value of a dime is not ten cents. Depending on the circumstances, its value, like any &#8220;surprise and delight&#8221; gesture we extend to a client, prospect, or someone in our network, can be priceless, and cement your status as a person of value. The Price and Value Journey is [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35790.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Value of a Dime The value of a dime is not ten cents. Depending on the circumstances, its value, like any &#8220;surprise and delight&#8221; gesture we extend to a client, prospect, or someone in our network, can be priceless, and cement your status as a person of value. The Price and Value Journey is [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJTheValueofaDime.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJTheValueofaDime.png</url>
		<title>The Value of a Dime</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Value of a Dime The value of a dime is not ten cents. Depending on the circumstances, its value, like any &#8220;surprise and delight&#8221; gesture we extend to a client, prospect, or someone in our network, can be priceless, and cement your status as a person of value. The Price and Value Journey is [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJTheValueofaDime.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Psychological Dance Steps</title>
	<link>https://businessradiox.com/podcast/price-value-journey/psychological-dance-steps/</link>
	<pubDate>Fri, 25 Feb 2022 11:27:38 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146738</guid>
	<description><![CDATA[Psychological Dance Steps To be successful in your solo or small firm professional services practice, there are a few &#8220;psychological dance steps&#8221; you must absorb. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The Price and Value Journey. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Psychological Dance Steps To be successful in your solo or small firm professional services practice, there are a few &#8220;psychological dance steps&#8221; you must absorb. The Price and Value Journey is presented by John Ray and produced by the North ]]></itunes:subtitle>
	<content:encoded><![CDATA[Psychological Dance Steps To be successful in your solo or small firm professional services practice, there are a few &#8220;psychological dance steps&#8221; you must absorb. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The Price and Value Journey. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35776.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Psychological Dance Steps To be successful in your solo or small firm professional services practice, there are a few &#8220;psychological dance steps&#8221; you must absorb. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The Price and Value Journey. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PsychologicalDanceSteps.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PsychologicalDanceSteps.png</url>
		<title>Psychological Dance Steps</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Psychological Dance Steps To be successful in your solo or small firm professional services practice, there are a few &#8220;psychological dance steps&#8221; you must absorb. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hello. I&#8217;m John Ray on The Price and Value Journey. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PsychologicalDanceSteps.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Should I Give a &#8220;Friends and Family&#8221; Discount?</title>
	<link>https://businessradiox.com/podcast/price-value-journey/should-i-give-a-friends-and-family-discount/</link>
	<pubDate>Wed, 23 Feb 2022 11:50:48 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146600</guid>
	<description><![CDATA[Should I Give a &#8220;Friends and Family&#8221; Discount? Naturally, you want to help your friends and family, or possibly a charitable organization. Maybe they&#8217;ve been early clients, helping you get started in your professional services practice. Seeds of dysfunction for your business, however, can be sown with a friends and family discount. The Price and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Should I Give a &#8220;Friends and Family&#8221; Discount? Naturally, you want to help your friends and family, or possibly a charitable organization. Maybe they&#8217;ve been early clients, helping you get started in your professional services practice.]]></itunes:subtitle>
	<content:encoded><![CDATA[Should I Give a &#8220;Friends and Family&#8221; Discount? Naturally, you want to help your friends and family, or possibly a charitable organization. Maybe they&#8217;ve been early clients, helping you get started in your professional services practice. Seeds of dysfunction for your business, however, can be sown with a friends and family discount. The Price and [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35746.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Should I Give a &#8220;Friends and Family&#8221; Discount? Naturally, you want to help your friends and family, or possibly a charitable organization. Maybe they&#8217;ve been early clients, helping you get started in your professional services practice. Seeds of dysfunction for your business, however, can be sown with a friends and family discount. The Price and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJFriendsandFamilyDiscount.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJFriendsandFamilyDiscount.png</url>
		<title>Should I Give a &#8220;Friends and Family&#8221; Discount?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Should I Give a &#8220;Friends and Family&#8221; Discount? Naturally, you want to help your friends and family, or possibly a charitable organization. Maybe they&#8217;ve been early clients, helping you get started in your professional services practice. Seeds of dysfunction for your business, however, can be sown with a friends and family discount. The Price and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJFriendsandFamilyDiscount.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Pricing Journey of a Professional Concierge</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-pricing-journey-of-a-professional-concierge/</link>
	<pubDate>Mon, 21 Feb 2022 12:11:34 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146544</guid>
	<description><![CDATA[The Pricing Journey of a Professional Concierge On a recent show I hosted, Julie Hullett, a professional concierge based in Nashville, told the story of her pricing journey and how raising her pricing fundamentally transformed her business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. To connect [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Pricing Journey of a Professional Concierge On a recent show I hosted, Julie Hullett, a professional concierge based in Nashville, told the story of her pricing journey and how raising her pricing fundamentally transformed her business. The Price and]]></itunes:subtitle>
	<content:encoded><![CDATA[The Pricing Journey of a Professional Concierge On a recent show I hosted, Julie Hullett, a professional concierge based in Nashville, told the story of her pricing journey and how raising her pricing fundamentally transformed her business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. To connect [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35739.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Pricing Journey of a Professional Concierge On a recent show I hosted, Julie Hullett, a professional concierge based in Nashville, told the story of her pricing journey and how raising her pricing fundamentally transformed her business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. To connect [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJPricingJourneyofaProfessionalConcierge.png"></itunes:image>
	<image>
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		<title>The Pricing Journey of a Professional Concierge</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Pricing Journey of a Professional Concierge On a recent show I hosted, Julie Hullett, a professional concierge based in Nashville, told the story of her pricing journey and how raising her pricing fundamentally transformed her business. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. To connect [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJPricingJourneyofaProfessionalConcierge.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Choices Are Powerful</title>
	<link>https://businessradiox.com/podcast/price-value-journey/choices-are-powerful/</link>
	<pubDate>Fri, 18 Feb 2022 11:25:15 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146098</guid>
	<description><![CDATA[Choices Are Powerful Human beings prefer choices, and therefore choices are powerful. When you offer choices in proposals to clients, you&#8217;re not only harnessing that power to your advantage, but it&#8217;s better for the client, too. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Choices Are Powerful Human beings prefer choices, and therefore choices are powerful. When you offer choices in proposals to clients, you&#8217;re not only harnessing that power to your advantage, but it&#8217;s better for the client, too. The Price and ]]></itunes:subtitle>
	<content:encoded><![CDATA[Choices Are Powerful Human beings prefer choices, and therefore choices are powerful. When you offer choices in proposals to clients, you&#8217;re not only harnessing that power to your advantage, but it&#8217;s better for the client, too. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35635.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Choices Are Powerful Human beings prefer choices, and therefore choices are powerful. When you offer choices in proposals to clients, you&#8217;re not only harnessing that power to your advantage, but it&#8217;s better for the client, too. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJChoicesarePowerfulAlbum.png"></itunes:image>
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		<title>Choices Are Powerful</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Choices Are Powerful Human beings prefer choices, and therefore choices are powerful. When you offer choices in proposals to clients, you&#8217;re not only harnessing that power to your advantage, but it&#8217;s better for the client, too. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJChoicesarePowerfulAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Julie Keyes, Poised for Exit Podcast</title>
	<link>https://businessradiox.com/podcast/price-value-journey/julie-keyes-poised-for-exit-podcast/</link>
	<pubDate>Thu, 17 Feb 2022 11:54:44 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146488</guid>
	<description><![CDATA[Julie Keyes, Poised for Exit Podcast My friend Julie Keyes is an exit planning expert based in the Twin Cities area. In an episode titled &#8220;Your Price is Too Low,&#8221; Julie interviewed me on her Poised for Exit podcast about pricing for professional services providers. We chatted about why I use the word &#8220;journey,&#8221; imposter [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Julie Keyes, Poised for Exit Podcast My friend Julie Keyes is an exit planning expert based in the Twin Cities area. In an episode titled &#8220;Your Price is Too Low,&#8221; Julie interviewed me on her Poised for Exit podcast about pricing for professio]]></itunes:subtitle>
	<content:encoded><![CDATA[Julie Keyes, Poised for Exit Podcast My friend Julie Keyes is an exit planning expert based in the Twin Cities area. In an episode titled &#8220;Your Price is Too Low,&#8221; Julie interviewed me on her Poised for Exit podcast about pricing for professional services providers. We chatted about why I use the word &#8220;journey,&#8221; imposter [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35727.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Julie Keyes, Poised for Exit Podcast My friend Julie Keyes is an exit planning expert based in the Twin Cities area. In an episode titled &#8220;Your Price is Too Low,&#8221; Julie interviewed me on her Poised for Exit podcast about pricing for professional services providers. We chatted about why I use the word &#8220;journey,&#8221; imposter [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJJulieKeyesPoisedforExitPodcast.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJJulieKeyesPoisedforExitPodcast.png</url>
		<title>Julie Keyes, Poised for Exit Podcast</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Julie Keyes, Poised for Exit Podcast My friend Julie Keyes is an exit planning expert based in the Twin Cities area. In an episode titled &#8220;Your Price is Too Low,&#8221; Julie interviewed me on her Poised for Exit podcast about pricing for professional services providers. We chatted about why I use the word &#8220;journey,&#8221; imposter [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJJulieKeyesPoisedforExitPodcast.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Golden Retrievers, the Need for Approval, and Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/golden-retrievers-the-need-for-approval-and-pricing/</link>
	<pubDate>Wed, 16 Feb 2022 11:55:56 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146460</guid>
	<description><![CDATA[Golden Retrievers, the Need for Approval, and Pricing The need for approval is hardwired in all of us as humans. You might call it a &#8220;golden retriever tendency,&#8221; and unless we&#8217;re always aware of it, it can get mixed up&#8211;to our detriment&#8211;with how we approach pricing and the clients we accept. The Price and Value [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Golden Retrievers, the Need for Approval, and Pricing The need for approval is hardwired in all of us as humans. You might call it a &#8220;golden retriever tendency,&#8221; and unless we&#8217;re always aware of it, it can get mixed up&#8211;to our detr]]></itunes:subtitle>
	<content:encoded><![CDATA[Golden Retrievers, the Need for Approval, and Pricing The need for approval is hardwired in all of us as humans. You might call it a &#8220;golden retriever tendency,&#8221; and unless we&#8217;re always aware of it, it can get mixed up&#8211;to our detriment&#8211;with how we approach pricing and the clients we accept. The Price and Value [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35719.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Golden Retrievers, the Need for Approval, and Pricing The need for approval is hardwired in all of us as humans. You might call it a &#8220;golden retriever tendency,&#8221; and unless we&#8217;re always aware of it, it can get mixed up&#8211;to our detriment&#8211;with how we approach pricing and the clients we accept. The Price and Value [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJGoldenRetrieverstheNeedforApprovalandPricing.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJGoldenRetrieverstheNeedforApprovalandPricing.png</url>
		<title>Golden Retrievers, the Need for Approval, and Pricing</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Golden Retrievers, the Need for Approval, and Pricing The need for approval is hardwired in all of us as humans. You might call it a &#8220;golden retriever tendency,&#8221; and unless we&#8217;re always aware of it, it can get mixed up&#8211;to our detriment&#8211;with how we approach pricing and the clients we accept. The Price and Value [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJGoldenRetrieverstheNeedforApprovalandPricing.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>There&#8217;s Value in Consistency</title>
	<link>https://businessradiox.com/podcast/price-value-journey/value-in-consistency/</link>
	<pubDate>Mon, 14 Feb 2022 11:45:15 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146412</guid>
	<description><![CDATA[There&#8217;s Value in Consistency Clients and prospects value consistency. There&#8217;s not much of a revelation in that statement. What&#8217;s interesting, though, is that clients and prospects value consistency so highly that it can show up in odd or even negative ways. Here&#8217;s a story to illustrate the point. The Price and Value Journey is presented [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[There&#8217;s Value in Consistency Clients and prospects value consistency. There&#8217;s not much of a revelation in that statement. What&#8217;s interesting, though, is that clients and prospects value consistency so highly that it can show up in odd o]]></itunes:subtitle>
	<content:encoded><![CDATA[There&#8217;s Value in Consistency Clients and prospects value consistency. There&#8217;s not much of a revelation in that statement. What&#8217;s interesting, though, is that clients and prospects value consistency so highly that it can show up in odd or even negative ways. Here&#8217;s a story to illustrate the point. The Price and Value Journey is presented [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35709.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[There&#8217;s Value in Consistency Clients and prospects value consistency. There&#8217;s not much of a revelation in that statement. What&#8217;s interesting, though, is that clients and prospects value consistency so highly that it can show up in odd or even negative ways. Here&#8217;s a story to illustrate the point. The Price and Value Journey is presented [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJTheresValueinConsistency.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJTheresValueinConsistency.png</url>
		<title>There&#8217;s Value in Consistency</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[There&#8217;s Value in Consistency Clients and prospects value consistency. There&#8217;s not much of a revelation in that statement. What&#8217;s interesting, though, is that clients and prospects value consistency so highly that it can show up in odd or even negative ways. Here&#8217;s a story to illustrate the point. The Price and Value Journey is presented [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJTheresValueinConsistency.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>George Westinghouse and the Value Equation</title>
	<link>https://businessradiox.com/podcast/price-value-journey/george-westinghouse-and-the-value-equation/</link>
	<pubDate>Fri, 11 Feb 2022 11:18:28 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146367</guid>
	<description><![CDATA[George Westinghouse and the Value Equation The Current War is a movie based on the competition between Thomas Edison and George Westinghouse to determine whose vision of the electrical power delivery system in the United States would be implemented. In the movie, the character of George Westinghouse offers a compelling description of the value equation, [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[George Westinghouse and the Value Equation The Current War is a movie based on the competition between Thomas Edison and George Westinghouse to determine whose vision of the electrical power delivery system in the United States would be implemented. In t]]></itunes:subtitle>
	<content:encoded><![CDATA[George Westinghouse and the Value Equation The Current War is a movie based on the competition between Thomas Edison and George Westinghouse to determine whose vision of the electrical power delivery system in the United States would be implemented. In the movie, the character of George Westinghouse offers a compelling description of the value equation, [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35698.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[George Westinghouse and the Value Equation The Current War is a movie based on the competition between Thomas Edison and George Westinghouse to determine whose vision of the electrical power delivery system in the United States would be implemented. In the movie, the character of George Westinghouse offers a compelling description of the value equation, [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJGeorgeWestinghouseandtheValueEquationShowTile.png"></itunes:image>
	<image>
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		<title>George Westinghouse and the Value Equation</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[George Westinghouse and the Value Equation The Current War is a movie based on the competition between Thomas Edison and George Westinghouse to determine whose vision of the electrical power delivery system in the United States would be implemented. In the movie, the character of George Westinghouse offers a compelling description of the value equation, [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJGeorgeWestinghouseandtheValueEquationShowTile.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ignore The Pricing Advice of Friends and Family</title>
	<link>https://businessradiox.com/podcast/price-value-journey/ignore-the-pricing-advice-of-friends-and-family/</link>
	<pubDate>Wed, 09 Feb 2022 11:48:36 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146316</guid>
	<description><![CDATA[Ignore The Pricing Advice of Friends and Family Friends and family may assist you in your professional services practice in a lot of ways, like referring clients, for example. Accept that help and be thankful, but ignore their pricing advice. They mean well, but what they tell you, if implemented, could be damaging to your [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Ignore The Pricing Advice of Friends and Family Friends and family may assist you in your professional services practice in a lot of ways, like referring clients, for example. Accept that help and be thankful, but ignore their pricing advice. They mean w]]></itunes:subtitle>
	<content:encoded><![CDATA[Ignore The Pricing Advice of Friends and Family Friends and family may assist you in your professional services practice in a lot of ways, like referring clients, for example. Accept that help and be thankful, but ignore their pricing advice. They mean well, but what they tell you, if implemented, could be damaging to your [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35684.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ignore The Pricing Advice of Friends and Family Friends and family may assist you in your professional services practice in a lot of ways, like referring clients, for example. Accept that help and be thankful, but ignore their pricing advice. They mean well, but what they tell you, if implemented, could be damaging to your [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJIgnorethePricingAdviceofFriendsandFamily.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJIgnorethePricingAdviceofFriendsandFamily.png</url>
		<title>Ignore The Pricing Advice of Friends and Family</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Ignore The Pricing Advice of Friends and Family Friends and family may assist you in your professional services practice in a lot of ways, like referring clients, for example. Accept that help and be thankful, but ignore their pricing advice. They mean well, but what they tell you, if implemented, could be damaging to your [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJIgnorethePricingAdviceofFriendsandFamily.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Pricing and Urgency</title>
	<link>https://businessradiox.com/podcast/price-value-journey/pricing-and-urgency/</link>
	<pubDate>Mon, 07 Feb 2022 11:39:21 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146266</guid>
	<description><![CDATA[Pricing and Urgency Some clients feel little urgency to engage with you, or maybe they just want samples of what you offer. Others want the transformation you will bring them today, assuming they can&#8217;t get it yesterday! Your pricing should reflect the speed of the solutions you deliver. A story on pricing and urgency in [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Pricing and Urgency Some clients feel little urgency to engage with you, or maybe they just want samples of what you offer. Others want the transformation you will bring them today, assuming they can&#8217;t get it yesterday! Your pricing should reflect ]]></itunes:subtitle>
	<content:encoded><![CDATA[Pricing and Urgency Some clients feel little urgency to engage with you, or maybe they just want samples of what you offer. Others want the transformation you will bring them today, assuming they can&#8217;t get it yesterday! Your pricing should reflect the speed of the solutions you deliver. A story on pricing and urgency in [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35676.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Pricing and Urgency Some clients feel little urgency to engage with you, or maybe they just want samples of what you offer. Others want the transformation you will bring them today, assuming they can&#8217;t get it yesterday! Your pricing should reflect the speed of the solutions you deliver. A story on pricing and urgency in [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJPricingandUrgencyAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJPricingandUrgencyAlbum.png</url>
		<title>Pricing and Urgency</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Pricing and Urgency Some clients feel little urgency to engage with you, or maybe they just want samples of what you offer. Others want the transformation you will bring them today, assuming they can&#8217;t get it yesterday! Your pricing should reflect the speed of the solutions you deliver. A story on pricing and urgency in [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJPricingandUrgencyAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>How are You Really Doing?</title>
	<link>https://businessradiox.com/podcast/price-value-journey/how-are-you-really-doing/</link>
	<pubDate>Fri, 04 Feb 2022 12:51:52 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146215</guid>
	<description><![CDATA[How are You Really Doing? &#8220;How are you really doing?&#8221; I offer a story on how asking this question of a client yielded unexpected answers. This client&#8217;s responses disrupted my agenda for the conversation, but led to ways to provide extraordinary value I might not have known without digging deeper. The Price and Value Journey [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[How are You Really Doing? &#8220;How are you really doing?&#8221; I offer a story on how asking this question of a client yielded unexpected answers. This client&#8217;s responses disrupted my agenda for the conversation, but led to ways to provide extra]]></itunes:subtitle>
	<content:encoded><![CDATA[How are You Really Doing? &#8220;How are you really doing?&#8221; I offer a story on how asking this question of a client yielded unexpected answers. This client&#8217;s responses disrupted my agenda for the conversation, but led to ways to provide extraordinary value I might not have known without digging deeper. The Price and Value Journey [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35668.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How are You Really Doing? &#8220;How are you really doing?&#8221; I offer a story on how asking this question of a client yielded unexpected answers. This client&#8217;s responses disrupted my agenda for the conversation, but led to ways to provide extraordinary value I might not have known without digging deeper. The Price and Value Journey [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJHowareyouReallyDoingAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJHowareyouReallyDoingAlbum.png</url>
		<title>How are You Really Doing?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[How are You Really Doing? &#8220;How are you really doing?&#8221; I offer a story on how asking this question of a client yielded unexpected answers. This client&#8217;s responses disrupted my agenda for the conversation, but led to ways to provide extraordinary value I might not have known without digging deeper. The Price and Value Journey [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJHowareyouReallyDoingAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Making Connections</title>
	<link>https://businessradiox.com/podcast/price-value-journey/making-connections/</link>
	<pubDate>Wed, 02 Feb 2022 12:00:42 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146166</guid>
	<description><![CDATA[Making Connections Providing thoughtful introductions and making connections between others in your network is a compelling and memorable way to create value for others. Here&#8217;s the way, over time, I&#8217;ve learned to do it in a way that others appreciate while strengthening your relationships as well. The Price and Value Journey is presented by John [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Making Connections Providing thoughtful introductions and making connections between others in your network is a compelling and memorable way to create value for others. Here&#8217;s the way, over time, I&#8217;ve learned to do it in a way that others ap]]></itunes:subtitle>
	<content:encoded><![CDATA[Making Connections Providing thoughtful introductions and making connections between others in your network is a compelling and memorable way to create value for others. Here&#8217;s the way, over time, I&#8217;ve learned to do it in a way that others appreciate while strengthening your relationships as well. The Price and Value Journey is presented by John [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35647.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Making Connections Providing thoughtful introductions and making connections between others in your network is a compelling and memorable way to create value for others. Here&#8217;s the way, over time, I&#8217;ve learned to do it in a way that others appreciate while strengthening your relationships as well. The Price and Value Journey is presented by John [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJMakingConnectionsAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/02/PVJMakingConnectionsAlbum.png</url>
		<title>Making Connections</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Making Connections Providing thoughtful introductions and making connections between others in your network is a compelling and memorable way to create value for others. Here&#8217;s the way, over time, I&#8217;ve learned to do it in a way that others appreciate while strengthening your relationships as well. The Price and Value Journey is presented by John [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/02/PVJMakingConnectionsAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Should I Price My Services Lower When I&#8217;m First Starting Out?</title>
	<link>https://businessradiox.com/podcast/price-value-journey/price-services-lower-when-starting-out/</link>
	<pubDate>Mon, 31 Jan 2022 13:14:21 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146122</guid>
	<description><![CDATA[Should I Price My Services Lower When I&#8217;m First Starting Out? I recently received this question from a professional services provider who was just starting out in their practice, and barely had dry ink on their business cards. The premise behind their question was that they are new in business and want to attract clients [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Should I Price My Services Lower When I&#8217;m First Starting Out? I recently received this question from a professional services provider who was just starting out in their practice, and barely had dry ink on their business cards. The premise behind th]]></itunes:subtitle>
	<content:encoded><![CDATA[Should I Price My Services Lower When I&#8217;m First Starting Out? I recently received this question from a professional services provider who was just starting out in their practice, and barely had dry ink on their business cards. The premise behind their question was that they are new in business and want to attract clients [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35636.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Should I Price My Services Lower When I&#8217;m First Starting Out? I recently received this question from a professional services provider who was just starting out in their practice, and barely had dry ink on their business cards. The premise behind their question was that they are new in business and want to attract clients [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJShouldIPriceMyServicesLowerWhenStartingOutAlbum.png"></itunes:image>
	<image>
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		<title>Should I Price My Services Lower When I&#8217;m First Starting Out?</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Should I Price My Services Lower When I&#8217;m First Starting Out? I recently received this question from a professional services provider who was just starting out in their practice, and barely had dry ink on their business cards. The premise behind their question was that they are new in business and want to attract clients [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJShouldIPriceMyServicesLowerWhenStartingOutAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Just Be Helpful</title>
	<link>https://businessradiox.com/podcast/price-value-journey/just-be-helpful/</link>
	<pubDate>Fri, 28 Jan 2022 13:20:11 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146086</guid>
	<description><![CDATA[Just Be Helpful When you come out of corporate to start your own professional services practice, you think you&#8217;ll be chosen or referred because of your experience and your qualifications. If that&#8217;s your mindset, though, it doesn&#8217;t distinguish you or make you memorable. What does? Just be helpful, genuinely and authentically. The Price and Value [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Just Be Helpful When you come out of corporate to start your own professional services practice, you think you&#8217;ll be chosen or referred because of your experience and your qualifications. If that&#8217;s your mindset, though, it doesn&#8217;t disti]]></itunes:subtitle>
	<content:encoded><![CDATA[Just Be Helpful When you come out of corporate to start your own professional services practice, you think you&#8217;ll be chosen or referred because of your experience and your qualifications. If that&#8217;s your mindset, though, it doesn&#8217;t distinguish you or make you memorable. What does? Just be helpful, genuinely and authentically. The Price and Value [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35622.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Just Be Helpful When you come out of corporate to start your own professional services practice, you think you&#8217;ll be chosen or referred because of your experience and your qualifications. If that&#8217;s your mindset, though, it doesn&#8217;t distinguish you or make you memorable. What does? Just be helpful, genuinely and authentically. The Price and Value [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJJustBeHelpfulAlbum.png"></itunes:image>
	<image>
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		<title>Just Be Helpful</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Just Be Helpful When you come out of corporate to start your own professional services practice, you think you&#8217;ll be chosen or referred because of your experience and your qualifications. If that&#8217;s your mindset, though, it doesn&#8217;t distinguish you or make you memorable. What does? Just be helpful, genuinely and authentically. The Price and Value [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJJustBeHelpfulAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>&#8220;What I&#8217;m Worth&#8221;</title>
	<link>https://businessradiox.com/podcast/price-value-journey/what-im-worth/</link>
	<pubDate>Tue, 25 Jan 2022 11:10:09 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146020</guid>
	<description><![CDATA[&#8220;What I&#8217;m Worth&#8221; &#8220;I should get paid what I&#8217;m worth.&#8221; For professional services providers, what we need or think we deserve is irrelevant. Here&#8217;s a story that illustrates the way we achieve better pricing, and it involves a value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[&#8220;What I&#8217;m Worth&#8221; &#8220;I should get paid what I&#8217;m worth.&#8221; For professional services providers, what we need or think we deserve is irrelevant. Here&#8217;s a story that illustrates the way we achieve better pricing, and it ]]></itunes:subtitle>
	<content:encoded><![CDATA[&#8220;What I&#8217;m Worth&#8221; &#8220;I should get paid what I&#8217;m worth.&#8221; For professional services providers, what we need or think we deserve is irrelevant. Here&#8217;s a story that illustrates the way we achieve better pricing, and it involves a value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35612.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[&#8220;What I&#8217;m Worth&#8221; &#8220;I should get paid what I&#8217;m worth.&#8221; For professional services providers, what we need or think we deserve is irrelevant. Here&#8217;s a story that illustrates the way we achieve better pricing, and it involves a value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJWhatImWorthAlbum-2.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/01/PVJWhatImWorthAlbum-2.png</url>
		<title>&#8220;What I&#8217;m Worth&#8221;</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[&#8220;What I&#8217;m Worth&#8221; &#8220;I should get paid what I&#8217;m worth.&#8221; For professional services providers, what we need or think we deserve is irrelevant. Here&#8217;s a story that illustrates the way we achieve better pricing, and it involves a value conversation. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJWhatImWorthAlbum-2.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Hourly Billing Gone Wrong</title>
	<link>https://businessradiox.com/podcast/price-value-journey/hourly-billing-gone-wrong/</link>
	<pubDate>Mon, 24 Jan 2022 18:50:52 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=146003</guid>
	<description><![CDATA[Hourly Billing Gone Wrong Flaws in hourly billing don’t always cheat the client; they often cheat the professional sending out the bill. A story on hourly billing gone wrong from Simon Sinek’s book, The Infinite Game. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Hourly Billing Gone Wrong Flaws in hourly billing don’t always cheat the client; they often cheat the professional sending out the bill. A story on hourly billing gone wrong from Simon Sinek’s book, The Infinite Game. The Price and Value Journey is prese]]></itunes:subtitle>
	<content:encoded><![CDATA[Hourly Billing Gone Wrong Flaws in hourly billing don’t always cheat the client; they often cheat the professional sending out the bill. A story on hourly billing gone wrong from Simon Sinek’s book, The Infinite Game. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35611.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Hourly Billing Gone Wrong Flaws in hourly billing don’t always cheat the client; they often cheat the professional sending out the bill. A story on hourly billing gone wrong from Simon Sinek’s book, The Infinite Game. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJHourlyBillingGoneWrongAlbum.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/01/PVJHourlyBillingGoneWrongAlbum.png</url>
		<title>Hourly Billing Gone Wrong</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Hourly Billing Gone Wrong Flaws in hourly billing don’t always cheat the client; they often cheat the professional sending out the bill. A story on hourly billing gone wrong from Simon Sinek’s book, The Infinite Game. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJHourlyBillingGoneWrongAlbum.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>When &#8220;Know, Like, and Trust&#8221; Doesn&#8217;t Matter</title>
	<link>https://businessradiox.com/podcast/price-value-journey/when-know-like-and-trust-doesnt-matter/</link>
	<pubDate>Sat, 22 Jan 2022 13:11:24 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=145978</guid>
	<description><![CDATA[When &#8220;Know, Like, and Trust&#8221; Doesn&#8217;t Matter The old cliché about how “people do business with people they know, like, and trust” doesn’t fully explain why clients buy or define their willingness to pay. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hi. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[When &#8220;Know, Like, and Trust&#8221; Doesn&#8217;t Matter The old cliché about how “people do business with people they know, like, and trust” doesn’t fully explain why clients buy or define their willingness to pay. The Price and Value Journey is pr]]></itunes:subtitle>
	<content:encoded><![CDATA[When &#8220;Know, Like, and Trust&#8221; Doesn&#8217;t Matter The old cliché about how “people do business with people they know, like, and trust” doesn’t fully explain why clients buy or define their willingness to pay. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hi. [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35607.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[When &#8220;Know, Like, and Trust&#8221; Doesn&#8217;t Matter The old cliché about how “people do business with people they know, like, and trust” doesn’t fully explain why clients buy or define their willingness to pay. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hi. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJWhenKnowLikeTrustDoesntMatter.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/01/PVJWhenKnowLikeTrustDoesntMatter.png</url>
		<title>When &#8220;Know, Like, and Trust&#8221; Doesn&#8217;t Matter</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[When &#8220;Know, Like, and Trust&#8221; Doesn&#8217;t Matter The old cliché about how “people do business with people they know, like, and trust” doesn’t fully explain why clients buy or define their willingness to pay. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] Hi. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJWhenKnowLikeTrustDoesntMatter.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Confidence and Silencing the Voice in Your Head</title>
	<link>https://businessradiox.com/podcast/price-value-journey/confidence-and-silencing-the-voice-in-your-head/</link>
	<pubDate>Fri, 21 Jan 2022 17:24:59 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=145819</guid>
	<description><![CDATA[Confidence and Silencing the Voice in Your Head The biggest problem most professionals have with their pricing starts with a lack of confidence. The solution to this problem starts with a change in perspective. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] And [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Confidence and Silencing the Voice in Your Head The biggest problem most professionals have with their pricing starts with a lack of confidence. The solution to this problem starts with a change in perspective. The Price and Value Journey is presented by]]></itunes:subtitle>
	<content:encoded><![CDATA[Confidence and Silencing the Voice in Your Head The biggest problem most professionals have with their pricing starts with a lack of confidence. The solution to this problem starts with a change in perspective. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] And [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35601.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Confidence and Silencing the Voice in Your Head The biggest problem most professionals have with their pricing starts with a lack of confidence. The solution to this problem starts with a change in perspective. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] And [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJConfidenceandVoiceInHead.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/01/PVJConfidenceandVoiceInHead.png</url>
		<title>Confidence and Silencing the Voice in Your Head</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Confidence and Silencing the Voice in Your Head The biggest problem most professionals have with their pricing starts with a lack of confidence. The solution to this problem starts with a change in perspective. The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. TRANSCRIPT John Ray: [00:00:00] And [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJConfidenceandVoiceInHead.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>The Red Flags of Inadequate Pricing</title>
	<link>https://businessradiox.com/podcast/price-value-journey/the-red-flags-of-inadequate-pricing/</link>
	<pubDate>Fri, 21 Jan 2022 17:18:22 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=145958</guid>
	<description><![CDATA[The Red Flags of Inadequate Pricing In a discovery call I had with a videographer, he revealed that his pricing was inadequate before he disclosed what his prices were. What are those &#8220;red flags?&#8221; Do any of them apply to your practice? The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Red Flags of Inadequate Pricing In a discovery call I had with a videographer, he revealed that his pricing was inadequate before he disclosed what his prices were. What are those &#8220;red flags?&#8221; Do any of them apply to your practice? The Pr]]></itunes:subtitle>
	<content:encoded><![CDATA[The Red Flags of Inadequate Pricing In a discovery call I had with a videographer, he revealed that his pricing was inadequate before he disclosed what his prices were. What are those &#8220;red flags?&#8221; Do any of them apply to your practice? The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35600.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Red Flags of Inadequate Pricing In a discovery call I had with a videographer, he revealed that his pricing was inadequate before he disclosed what his prices were. What are those &#8220;red flags?&#8221; Do any of them apply to your practice? The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJRedFlagsofInadequatePricing.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/01/PVJRedFlagsofInadequatePricing.png</url>
		<title>The Red Flags of Inadequate Pricing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[The Red Flags of Inadequate Pricing In a discovery call I had with a videographer, he revealed that his pricing was inadequate before he disclosed what his prices were. What are those &#8220;red flags?&#8221; Do any of them apply to your practice? The Price and Value Journey is presented by John Ray and produced by [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJRedFlagsofInadequatePricing.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Introduction to The Price and Value Journey</title>
	<link>https://businessradiox.com/podcast/price-value-journey/introduction-to-the-price-and-value-journey/</link>
	<pubDate>Fri, 21 Jan 2022 17:11:45 +0000</pubDate>
	<dc:creator><![CDATA[Business RadioX ®]]></dc:creator>
	<guid isPermaLink="false">https://businessradiox.com/?post_type=podcast&#038;p=145788</guid>
	<description><![CDATA[Introduction to The Price and Value Journey I’m launching a podcast, The Price and Value Journey, aimed at solopreneurs and small professional services firms. As I mention in this introduction, the title of the show describes the journey all of us as B2B services providers are on:  building a business by seeking to convince the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Introduction to The Price and Value Journey I’m launching a podcast, The Price and Value Journey, aimed at solopreneurs and small professional services firms. As I mention in this introduction, the title of the show describes the journey all of us as B2B]]></itunes:subtitle>
	<content:encoded><![CDATA[Introduction to The Price and Value Journey I’m launching a podcast, The Price and Value Journey, aimed at solopreneurs and small professional services firms. As I mention in this introduction, the title of the show describes the journey all of us as B2B services providers are on:  building a business by seeking to convince the [&#8230;]]]></content:encoded>
	<enclosure url="https://stats.businessradiox.com/35599.mp3" length="1" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Introduction to The Price and Value Journey I’m launching a podcast, The Price and Value Journey, aimed at solopreneurs and small professional services firms. As I mention in this introduction, the title of the show describes the journey all of us as B2B services providers are on:  building a business by seeking to convince the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJourneyIntroAudiogram-1.png"></itunes:image>
	<image>
		<url>https://businessradiox.com/wp-content/uploads/2022/01/PVJourneyIntroAudiogram-1.png</url>
		<title>Introduction to The Price and Value Journey</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>0:00</itunes:duration>
	<itunes:author><![CDATA[Business RadioX ®]]></itunes:author>	<googleplay:description><![CDATA[Introduction to The Price and Value Journey I’m launching a podcast, The Price and Value Journey, aimed at solopreneurs and small professional services firms. As I mention in this introduction, the title of the show describes the journey all of us as B2B services providers are on:  building a business by seeking to convince the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://businessradiox.com/wp-content/uploads/2022/01/PVJourneyIntroAudiogram-1.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>
	</channel>
</rss>
