This is not “your Grandpa’s radio” — the dead and dying model of shouting commercial messages to masses of people commuting to work and driving their kids to soccer practice.
Business RadioX ® is highly targeted Pro-Business, Commercial-Free, Earned Media.
No politics, sports, religion, or music (unless it relates to business in some meaningful way) . . . And of course, none of that phony “pay to play” stuff here.
We feature “Long-Form” interviews and in-depth conversations with local Business Leaders — reaching 100% intentional and engaged listeners.
For that reason, we typically far out-pace AM / FM Business Talk in terms of actually moving the needle for Guests and Underwriters in the markets we serve.
We Define “Moving The Needle” As Actual Increases in:
Number & Quality Of Relationships
Volume & Pace Of New Revenue
Depth & Breadth Of Practical Thought Leadership
Our Demographics Track Pretty Well With Old Fashioned Business Talk Radio:
People Who Build New Relationships To Grow Their Business
People Who Write Checks To People Like You To Solve Important Problems And Capitalize On New Opportunities
With A Few Major Differences:
Our Footprint is Global
100% Of Our Listenership Is Intentional and Engaged
Your Interview Is Real And Conversational — Not Canned Sound Bites Squeezed In Between Traffic Reports And Commercials
Our Content Never Goes Away — It’s Not Perishable
The Audience For Your Specific Interview Is Always Growing
We call these “cosmetrics” — as in Cosmetic Metrics — probably not going to move the needle in your business, and definitely not part of our value proposition for Guests, Sponsors, and Underwriters.
You’ll find us and our clients swimming at the other end of the pool, delivering Relationships and ROI.
Ironically, our numbers are way better than most though — so in case your boss, client or well meaning friends ask, here ya go:
Business RadioX ® is usually the #1 or #2 Google organic search result for “Business Radio” in the markets we serve (goes back and forth between us and Bloomberg depending on Guests each week).
As of 10/15/17, our Alexa Ranking is 405,226. You can verify our Alexa Ranking and check yours here. (Alexa Ranking is like Golf — the lower the number, the better the score.)
We’ve captured over 30,000 inspiring and informative interviews with Executives, Entrepreneurs, and Community Leaders — sharing their experience and insight on virtually every business topic from any industry you can imagine.
Our global footprint and commitment to sharing positive business stories equips us to reach millions of interested and engaged listeners who need and want this content to help them grow their business. The “cosmetric” result is Millions of Direct Documented Downloads.
Your guess is as good as ours regarding additional downloads of these same conversations hosted and posted on websites managed by our Guests, Underwriters, Sponsors, and loyal listeners (yes, we allow that — all Business RadioX ® interviews available on our public website pages are published under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License).
Again — Just to be perfectly clear, we never include any of the above in our Client ROI conversations or calculations. However, if knowing this makes you that much more excited to be appearing on one of our shows, or helps you protect your political currency while you explore working with us as a client . . . Great !
By the way, if you’re in the professional services arena (Consultant, Lawyer, CPA, etc.) or responsible for Sales & Marketing in a B2B firm — 9 Reasons You Might Consider Having One Of These Conversations With Us.
Bottom Line: Far more people who really care about what you have to say are going to hear your interview on our network than ever would on Old Fashioned Business Talk Radio or Recorded Conference Calls dressed up as radio — and they’re far more likely to take action in response to what they hear.