Discover exactly why your current methods may be failing you, and how just a few minor shifts in mindset and strategy can produce Better Results In Less Time.
- Solve The Marketing Problem
- Solve The Prospecting Problem
- Solve The Sales Problem
Why Most Media Strategies Fail . . .
F aux Metrics — Just because something can be counted, doesn’t mean it counts. Most B2B enterprises (especially those in the Professional Services arena) don’t need 10 Thousand more listeners, e-mail subscribers, or page views. What they need is 10 more genuine relationships. That would more than move the needle in their business.
A mbiguous Objectives — Actually, many individuals may be crystal clear about exactly what they’re trying to accomplish with your company’s media strategy . . . But your entire team — everyone who touches and is touched by your media strategy, all focused on generating the same inputs and outcomes? In our experience, maybe not so much.
I mproper Foundation — The most effective business strategies are built on SERVICE and RELATIONSHIP. Regardless of intent, it’s difficult for most organizations to execute a media strategy that consistently delivers either — and without the proper Earned Media / Owned Media structure in place, it’s almost impossible to be perceived by the marketplace as doing so.
L ack of Content — Even the most substantial firms with a robust supply of original thought leadership often don’t have enough relevant, compelling content in the right form and readily available to consistently fuel their media machine.