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B2B Digital Marketing Strategy

 


B2B Media Strategy is different . . . or should be.

Discover exactly why your current media strategy may be failing you, and how just a few minor shifts in mindset and tactics can produce Better Results In Less Time.

  • Solve The Marketing Problem

  • Solve The Prospecting Problem

  • Solve The Sales Problem

     

Why Most B2B Media Strategies Fail . . .

F aux Metrics — Just because something can be counted, doesn’t mean it counts.  Most B2B enterprises (especially those in the Professional Services arena) don’t need 10 Thousand more listeners, e-mail subscribers, or page views.  What they need is 10 more genuine relationships.  That would more than move the needle in their business.

* More On This and actual Green Dollar ROI Here

A mbiguous Objectives — Actually, many individuals may be crystal clear about exactly what they’re trying to accomplish with your company’s media strategy . . . But your entire team — everyone who touches and is touched by your media strategy, all focused on generating the same inputs and outcomes?  In our experience, maybe not so much.
I mproper Foundation — The most effective business strategies are built on SERVICE and RELATIONSHIP.  Regardless of intent, it’s difficult for most organizations to execute a media strategy that consistently delivers either — and without the proper Earned Media / Owned Media structure in place, it’s almost impossible to be perceived by the marketplace as doing so.
L ack of Content — Even the most substantial firms with a robust supply of original thought leadership often don’t have enough relevant, compelling content in the right form and readily available to consistently fuel their media machine.

 

Any one of these problems can put your efforts in serious jeopardy.  Two or more virtually guarantee slow, inconsistent, and unpredictable results.

Our Methodology Works. It Always Works. It Never Doesn’t Work . . . because we know how to remove the friction and shrink the timeline.

Why It Works

If you’re unhappy with the results you’re getting now, let’s talk . . .
Set us up with with a brief phone call at BookStonePhone.com.
If we think we can help, we’ll tell you exactly how and how much.
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Business RadioX ® Network


 

Our Most Recent Episode

WHAT PEOPLE ARE SAYING

“It was a real pleasure participating on your show.  You guys do a great job interviewing and making it fun for your guests.  I look forward to hopefully doing more shows with you in the future.”

M. Lawson

“I really appreciated you guys having me on.  I have been on other radio shows and just wanted to say you guys did the best job of making me less nervous and more comfortable throughout the program.”

M. Avady

“Thank you so much for inviting me to join you on Atlanta Business Radio. Wow, you two are such pros at both interviewing and making your guests feel comfortable. I’ve gotten a lot of compliments on my interview so thank you for making me look good!”  

K. Tunison

"Hosting a radio show and podcast on Business RadioX® has allowed us to meet with and create warm relationships with more top executives and decision-makers faster than we could on our own. It's been good for business!"

N. Toptas CDI Managed Services

Great webinar today with the UGA SBDC. Love the SERVE concepts and details behind executing this strategy. Thank you for sharing.

J. Haller

"They do a great job in focusing business conversations on the listener."

Weiss Associates

"Thank you so much for the wonderful opportunity Phoenix Business RadioX gave us. What a terrific interview!  It can be a challenge for smaller businesses to get exposure, and we really appreciate it very much."

Moose Exhibits

"As a studio partner, Business RadioX® does these things extremely well - increases visibility and credibility, accelerates relationships with the right people and creates quality content. I cannot think of any business that this would not be a great fit for." 

Karen Nowicki, Phoenix Business RadioX®

"Our weekly show offers useful information and helpful hints to small business owners, which is the market we serve. I've received positive feedback from our clients while also opening doors to prospective new clients."

J. Moss Embassy National Bank

"Thanks to our weekly radio show we have been exposed to businesses from all over the country, and even in other parts of the world. We now have clients in South America and the Philippines as well as across the U.S.. This would not have been possible without Business RadioX®."

Sterling Rose Consulting Corp.

“Our partnership with Business RadioX has given Subaru of Gwinnett great awareness within the business community and we are excited about our continued partnership.”

Steve Kendrick Executive General Manager, Subaru of Gwinnett

“If you have a concept for a show or a message you want to convey, you can count on Business RadioX® to be your creative and steadfast partner, with unparalleled professionalism and attention to detail.”

Dan Miller Wealth Horizon

"Thank you, Lee Kantor and Business RadioX® for giving small businesses a platform to share our stories!"

Maryellen Stockton Work Well Wherever

“Our show on Business RadioX® has not only provided a positive and memorable way to engage with our current and potential clients, but our return on investment has fast tracked our growth. Our initial 90 days of the show netted >$500,000 in new business agreements, and we were able connect with many higher level clients than previously. Thanks Lee, Stone, Kevin and crew!”

Tanya Mack, President of HealthGate

"Our own local zoo crew right here in Gainesville, Georgia! Love this bunch of loyal North Georgia business advocates! They love what they do and shine as they do it, all while promoting business leaders and our lovely community! Listen in to their podcasts, give their page a and share with your friends!"

Kat Reinacher Wofford

"Great people and a terrific local business here in N Georgia"

Bernadette Johnson

" Thank you for inviting Level Up Haircuts to your show. We had a fun and great time"

Angelica Tabor Fells, Owner Level-Up Haircuts

"Love what North GA Business RadioX does for the business community"

James Barber

"Thank you so kindly for allowing me to be on GWBC Radio! You really put me at ease and this was an amazing experience."

Bianca Thrasher-Starobin CEO, 23 Consulting

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Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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