B2B Media Strategy is different . . . or should be.
Discover exactly why your current media strategy may be failing you, and how just a few minor shifts in mindset and tactics can produce Better Results In Less Time.
Solve The Marketing Problem
Solve The Prospecting Problem
Solve The Sales Problem
Why Most B2B Media Strategies Fail . . .
F aux Metrics — Just because something can be counted, doesn’t mean it counts. Most B2B enterprises (especially those in the Professional Services arena) don’t need 10 Thousand more listeners, e-mail subscribers, or page views. What they need is 10 more genuine relationships. That would more than move the needle in their business.
A mbiguous Objectives — Actually, many individuals may be crystal clear about exactly what they’re trying to accomplish with your company’s media strategy . . . But your entire team — everyone who touches and is touched by your media strategy, all focused on generating the same inputs and outcomes? In our experience, maybe not so much.
I mproper Foundation — The most effective business strategies are built on SERVICE and RELATIONSHIP. Regardless of intent, it’s difficult for most organizations to execute a media strategy that consistently delivers either — and without the proper Earned Media / Owned Media structure in place, it’s almost impossible to be perceived by the marketplace as doing so.
L ack of Content — Even the most substantial firms with a robust supply of original thought leadership often don’t have enough relevant, compelling content in the right form and readily available to consistently fuel their media machine.