ARIZONA GOOD BUSINESS Yaniv Masjedi with Nextiva
Nextiva is a business communications company dedicated to empowering organizations to manage their communications, productivity, and customer relationships on a truly unified platform. Nextiva’s offerings include business phone service, analytics, CRM, live chat, surveys, and more. Learn more at www.nextiva.com.
Yaniv Masjedi joined Nextiva in 2008 and currently serves as Chief Marketing Officer. He manages Nextiva’s marketing and branding efforts by working to create strategies that drive awareness, strengthen the Nextiva brand, and share the story of the company’s unique customer-centric culture, known as “Amazing Service”.
Yaniv also initiates and manages programs related to brand management, demand generation, and advertising. Yaniv studied Political Science and History at UCLA.
About Arizona Good Business Radio
What is good business? What are local businesses doing to build a better Arizona?
Join Arizona Good Business Radio to hear from local companies who are:
- Centering purpose at the forefront of business
- Creating social well-being for the community
- Prioritizing sustainability and positive environmental practices
- Growing strong company cultures through building authentic teams
- Ensuring diversity, equity, and inclusion are involved in all business decisions
Arizona Good Business Radio features local business leaders that are redefining what it means to do good business.
About Your Host
Thomas Barr is the Executive Director for Local First Arizona, the largest coalition of local businesses in North America. He advocates for a strong local business community that contributes to building vibrancy, equity, and prosperity across the state. A proud Arizona native and graduate of Arizona State University,Thomas leads the business coalition of Local First Arizona by advocating for the economic and cultural benefits provided by building strong local economies.
Thomas steers the strategic direction of LFA’s major programs and initiatives as well as the engagement of over 3000 businesses across Arizona. As Executive Director, Thomas guides a team of statewide senior directors overseeing the execution of LFA’s communication strategy, major initiatives and key partnerships, as well as the collaboration of over 30 staff implementing work in entrepreneurship programs, small business advocacy, local food initiatives, sustainability, urban development and community building. He frequently speaks to groups locally and nationally, presenting the impact of Local First Arizona and the importance of local economy work in building prosperity.
Outside of Local First Arizona, Thomas has participated in volunteering his time to many causes and organizations throughout the Valley including Young Nonprofit Professionals – Phoenix, Equality Arizona, Alliance of Arizona Nonprofits, Arizona Commission on the Arts, Heritage Square Foundation and Phoenix Legal Action Network. Additionally, Thomas is a 2018 Phoenix Magazine 40 Under 40 honoree, alumni of Arizona Leading for Change, and current participant in Valley Leadership Institute’s 40th cohort.
Local First AZ
Local First Arizona is a nonprofit organization that celebrates independent, locally owned businesses. We support, promote and advocate for a strong local business community and raise public awareness of the economic and cultural benefits provided by strong local economies. Local businesses contribute to a sustainable economy for Arizona and build vibrant communities we’re all proud to call home.