Steve Cohen, “Head Renegade” leads Internet Marketing Renegades, an online reputation management firm. He and his team help companies proactively avoid bad reviews on social sites and review portals. Stressing that even one negative review can kill someone buying from you online or coming into your store, he explained that the power of Social Media today and your reputation can’t be an afterthought.
Most people are not aware of all the sites where reviews of your company can occur much less have the tools and strategies that are needed to head of a bad review and turn the reviewer into a raving fan.
That’s what Steve and his company does using custom software that heads of those bad reviews before they get posted. It’s unique and you’ll want to learn about that if you sell online, serve the public or own a store or restaurant.
Beyond reputation management, Steve offers local search engine optimization, Social Media marketing, and can help you deal with the exploding number of people using iPhones, iPads, tablets etc. so your content and web site show up well on any device.
Lorene Schaefer, President of Workplace Investigations Group, is an attorney specializing in the investigation of sexual harassment and workplace bullying claims. Her staff of experienced attorney investigators handle these explosive situations and get to the bottom of the issue. Working with you and your own attorney, they complement your own counsel by taking on the highly specialized task of investigations that HR and investigators generally lack the expertise, skill and knowledge to handle properly.
Explaining that jury awards can be quite stratospheric if harassment claims are not handled properly, and that a company, by not responding can waive any defense, it is clear this area of workplace management requires education for you and managers but also someone who is already in place who can nip these toxic situation in the bud.
It’s an area large firms understand well but in general, smaller firms simply are not aware of what a harassment claim can even sound like, much less have any idea of the pitfalls of handing a claim improperly. For example, claims can sound like not a big deal, “Jack walked me out to my car after the company party and tried to kiss me.” Yep, that’s a real complaint and you better be ready to respond appropriately.
That is where Lorene and her team help. They can educate your managers of what constitutes harassment, what they must do and what legal consequences could be so they can be avoided. If worse comes to worse, you and your regular corporate legal team will have the experts who are impartial and can properly execute your obligations and help head off costly litigation.
Pam Sligar is a third generation Realtor and literally grew up with Atlanta real estate. Her 30 years in the market is reflected on her grasp of the market nuances, trends and inventory. Explaining that there is a real shortage of good properties in almost all price ranges, she can advise new people on what to do to get a good home in a market that is becoming increasingly tight.
For sellers, she can help be sure you get the very top price by marketing your home properly, pricing it right and making a difficult process where anything can hold up a sale, go smoothly. After years of a home glut were prices were badly depressed it’s a different story today. Pam says most homes sell in 100 days and some sell at substantial premiums over the asking price.