BRX National

Cues & Clues for Improved Business Communications: Steve Clements & Claudia Coplon

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Steve Clements, an award-winning producer, writer and director in broadcast, video and industry, is both executive presentation trainer and academic professor.

Through the Atlanta-based Executive Speak/Write, co-owned with his wife Claudia Coplon, Steve customizes training and coaching programs that enable professionals to maximize oral presentation skills for interactions with peers, stakeholders and the media. 

Prior to arriving in Georgia, Steve produced over 3,000 national television broadcasts. In these roles, Steve trained experts to greet national audiences, including Parade Magazine medical editor Dr. Isadore Rosenfeld, chef Wolfgang Puck, fitness guru Richard Simmons, and talk show hosts Bob Goen and Pat Sajak; produced Hour Magazine with Gary Collins, the new Mickey Mouse Club for Disney, Body by Jake and others; and wrote for Welcome Back, Kotter; Three’s Company and Dinah Shore.

Since 1999, he has also sat as Cree-Walker Distinguished Professor of Television & Communications at Augusta State University (part of the University System of Georgia).

For 35 years, Claudia Coplon has developed strategic communications that effectively convey a company’s message. Today, she uses her expertise gained as a writer and public relations consultant to train professionals in generating concise, relationship-building written communications. 



As president of her Atlanta-based Executive Speak/Write, she customizes training programs to help employees, managers and executives overcome life-long phobias and poor writing habits. Her non-threatening, humorous corporate training programs improve business writing skills, inspire confidence and engender more effective written communications.



Claudia brings a broad expanse of knowledge to her training programs. Her expertise is based on having developed, organized, coordinated and prepared written materials and public relations programs for companies in public and private sectors. Company industries within which she has worked include but are not limited to engineering, high tech, food and food packaging, transportation and logistics, health care, finance, consumer, association, legal, and business-to-business. 



Her business writing seminars blend writing basics and direction within the jargons specific to each client’s industry. From correctional professionals working in New Mexico, Tennessee and Alaska prisons to CEOs in Atlanta boardrooms, she has conveyed the skills that declutter the written word and attract reader attention.

Interspersed, she still writes and edits extensively, using effective written communication techniques to prepare manuals, proposals, media kits/releases, articles, publications, speeches, video scripts, web site copy and newsletters. 



Claudia brings to her training real life experience coupled with tried and true public relations approaches and a drive to conciseness. As a result, professionals gain the skills and philosophy necessary to position their written materials for impact and success.


BRX National

On the Avenue Friday, April 29: Rich Fabritius, Managing Director--Atlanta, Brunner Marketing.

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Brunner is a $200 million independent advertising agency with 200 employees and offices in Pittsburgh, Atlanta, and Washington, D.C. The agency provides a broad range of services in research and planning, branding, advertising, digital marketing, direct/one-to-one marketing, public relations, promotion, and design services to clients, such as Cub Cadet, CONSOL Energy, The Dow Chemical Company, GlaxoSmithKline, GNC, Philips Respironics, and Zippo. In addition to being a Top 100 U.S. ad agency, Brunner ranks among the Top 75 digital marketing firms in the country.

Rich Fabritius–Atlanta Managing Director
Rich has developed a reputation as a team player who is well respected by his clients and colleagues for his ability to apply market research findings to establishing effective strategies that lead to truly integrated marketing plans. Rich also has worked with clients ranging from The Dow Chemical Company to Goody Hair Care to Eaton Corporation, and beyond.

http://brunnerworks.com

BRX National

Leadership Challenges at the Executive Level: Brad Lurie, Healthcare challenges and reform: Christopher Gillig, ASD: Bob Eskew

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Brad Lurie

Brad Lurie has 19 years of experience in both management and Senior Executive roles with Fortune 500, Privately held and Private Equity portfolio companies having managed P&L from $15m to $200m.  After earning his undergraduate degree in Industrial Engineering Technology from Southern Polytechnic State University, Brad accepted his first role as an Application Engineer putting his technical degree to work.  In a short time, his passion for the business and outgoing personality rewarded him as the Regional Sales Manager – Northwest USA and Western Canada.

Over the next nine years Brad took on different challenges in sales, marketing, and business unit management roles continuing to hone his management and leadership skills while growing revenue and profits in each role. It was during this time he spent approximately 40% of his time outside the USA and learned how to build an international business, learning the cultural challenges and risks associated with doing business on all Continents. 

In 2000, realizing the need to elevate his career and improve his financial and business skills, he enrolled in the MBA program at Kennesaw State University’s Coles College of Business. Brad Lurie landed his first Executive level role – Vice President of Sales & Marketing for a division of a European privately held organization.  For the next 4 years Brad re-established the company as a global leader developing channels in 35 countries growing the company’s revenue by more than 200%.

His most role has been as Executive Vice President for a Private Equity portfolio company, Brad was brought in to drive organic growth and establishing an integration plan for acquisitive growth. Through his year of experience, Brad Lurie has developed a deep understanding of global business, developing and retaining talent, creating alignment across the functional responsibilities, and exceeding the corporate objectives.  This can be greatly attributed to his 6-pillars foundation that underpins his management.

Chris Gillig

Chris Gillig is a Senior Healthcare Executive who has 28 years of experience and has been successful at the Sr. Vice President and COO levels in the Medical Device, Pharmaceutical, Healthcare Services and Biotechnology & Health Information Technology Industries.

As a brief introduction, Chris is  a creative Executive with a diverse background in multiple facets of the healthcare and life sciences industries.  A knowledgeable Sales, Marketing, National Accounts, Business Development and Strategy Executive, with a track record of building teams and driving revenue and profitability in start-up, mid-size, and fortune 1000 companies.  He is  a strong leader with a strong business acumen and the ability to develop and execute strategies to drive customer satisfaction while generating revenue and improved profitability.  Chris’s areas of expertise in healthcare supply chain logistics, selling tangible products, intangible services, and emerging technology solutions, which provides a diverse background to draw upon and develop creative solutions to today’s healthcare challenges

Bob Eskew

Bob Eskew, is the founder and CEO of Automated Systems Design, Inc. (ASD®), a four-time Inc. 5000 company and the leading nationwide solution for custom turnkey information transport systems. Eskew began his career serving briefly in the Army and was awarded an honorable discharge in the winter of 1975.
 
In 1987, Eskew founded ASD and it was his passion for taking chances and innovative business approach has contributed to the company’s growth, success and changed the way that business is typically done in the industry. Most recently, has been named a Top Growth Company by the Entrex Private Company Index (PCI) for its 38 percent growth in Q2 2010 over Q2 2009.

Today, ASD® manufactures, manages and maintains high-performance iCAT-ITS™ cables and products for copper wiring and iGLO-ITS™ for fiber optic systems. The experienced team at ASD® provides physical infrastructure systems nationwide with one point of contact for all project deployment. Additional nationwide turnkey solutions include structured cabling, audio video systems, VoIP phone systems, IP-based surveillance and access control systems, digital signage, point of sale systems, network moves, adds and changes, wired and wireless networks and National Rollout Services.