Please click play to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.

You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.

On today’s show we opened the show with our good friend Dr Elaina George with Peachtree Ear, Nose and Throat Center. Dr George shared her thoughts on the current state of the H1N1 virus in the US. She talked about the safety of the vaccine as well as what you can do to lower the risk of getting swine flu. To learn more about her practice and her swine flu prevention tips please go to her website www.drelainageorge.com

Next up we had on Peter Canalichio with Licensing Brands Inc. Peter explained the benefits of licensing your brand as well as some of the dangers of brand licensing. To learn more about his firm please go to www.brandlicensingexpert.com

We closed the show with John Cyphers owner of Batteries Plus, your one stop shop for all your battery needs. And we mean you can get all your batteries at his store. They carry the smallest camera battery to car batteries and everything in between. He even had my laptop battery in stock. So if you need a battery check out Batteries Plus at www.batteriesplus.com. He has stores in Buckhead, Marietta and Macon.

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Please click play to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.

You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.

On today’s show we were proud to invite some of Atlanta’s finest inventors and inventor vendors back on the show. We opened up with Dave Savage past President of the Inventors Association of Georgia. The IAG meets monthly and is a mixed group of experienced and inexperienced inventors, patent owners, marketing consultants and other innovative people. To learn more go to www.georgiainventors.com or www.davesavage.com. You can call Dave directly at 404-323-8686 or email him directly at dave@davesavage.com

Next up we had on Patent Agent Ted Heske. Ted explained the difference between a patent agent and a patent attorney. He also shared some tips about how to go about the patent process. To learn more about his firm please go to www.heskeinc.com

Next we had on Kermetta and Howard McGarity with Lips-n-Eyes. They have invented several products including the Lips-n-Eyes make up holder and the Big Mouth Barf Bag. To learn more please go to their website www.lips-n-eyes.com

We closed the show with Aileen Luciano with InventHelp. They help inventors with patents and marketing to get their products to market. To learn more please go to www.inventhelp.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Please click on the POD button to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.

You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.

On today’s show we opened up with Dr Stephen Briggs, President of Berry College in Rome. Dr Briggs talked about how throughout Berry College’s long history they have emphasized meaningful work experience as a key component of its educational experience. Today almost 95% of all Berry students choose to complement their classroom education through participation in an on-campus work study program. To learn more about Berry College please go to www.berry.edu

Next up we had on Richard Judy with Appalachian Education and Recreation Services. Richard shared some great information about the Len Foote Hike Inn. The Hike Inn is run by a non profit group but is owned by the Georgia State Parks. The Inn is a back country lodge accessible for its guests only by hiking 5 miles to get there starting at Amicalola Falls. There are 20 rustic rooms waiting for you. To book your stay please go to www.hike-inn.com

Next up Heather Wilson with Bench Strength came on to explain how to make your life as an Independent Consultant a little easier. She is holding an all day workshop at Emory this Friday to help professionals thinking about becoming a consultant or who are currently working as a consultant.
To learn more about the workshop and how Heather can help your consulting career grow please go visit her online at her website www.benchstrength-inc.com

Next we had Bernadette Boas with the Boas Group. Bernadette explained that not all business owners are created equal and not all business owners are entrepreneurs. Bernadette’s coaching group gives her clients the knowledge and skills they need to manage their businesses and accomplish their goals. To learn more please go to www.theboasgroup.com

We closed the show with Mike Cleary with Abcom. Mike talked about face to face marketing and how to use trade shows, events and branded environments to grow your business.  Abcom has been helping their clients create meaningful and profitable trade show and event experiences for over 20 years. You only have 3-6 seconds to make an impression – give Mike a call and ask him how to do it. To learn more please go to Mike’s website www.abcom-inc.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Please click play to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.

You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.

On today’s show we opened up with Sandy Springs City Council Candidate Jim Squire. Jim is an experienced business executive with a strong background in strategic planning, policy making and financial oversight at the corporate and association board levels. To learn more about the candidate please go to his website www.squireforsandysprings.com

We closed the show with Grant Carter, CEO of Team Doctors Preferred Access. Team Doctors mission is to provide a level of service and access to a quality of medical care that has never been available to discerning individuals and their families before. to learn more please go to their website www.theteamdoctors.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Please click PLAY to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.

You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.

On today’s show we had Mike Wittenstein guest co-host.

There’s a lot of talk about improving customer experience. But very little about how do you make them work better and more consistently. Mike Wittenstein, the Authority on Customer Experience, and some of his colleagues from leading experience brands Hard Rock, Chick-fil-a, and Alternative Apparel will discuss why focus on the employee experience is important and share some ideas you can build on in your own business.

Learn more about Mike Wittenstein at www.mikewittenstein.com. Check out Jim Knight at www.hardrock.com. Scott Reed can be found at the Chick-fil-A at Sprayberry Square or online at www.chickfila.com. Check out the latest fashions at Mary Kathyrn Dean’s Alternative Apparel at their website www.alternativeapparel.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Atlanta Business People Connect on Radio X

When business to business sales professionals think about prospecting they usually think about clever ways to open the door and meet their prospect. They must get past security guards, executive assistants, voice mail systems, and receptionists to deliver their 30 second plea for a meeting. Most sales people tell you that it takes at least seven tries to schedule a meeting after you get to the person you want to talk with. Then it’s a tedious process of gathering information about your prospect until you know enough about their business to make a sales pitch. This takes months! But Lee Kantor has a track record of getting prospects to the meeting after just a couple calls.  When they get there, they’ll tell you anything you want to know. Lee Kantor is the founder of Atlanta Business Radio X, an Internet radio station.

CEO’s love good PR. Just imagine calling the CEO of your prospect company and inviting them to be your guest on a business talk radio show. That first call should get you past the receptionist, executive assistant, and even the voice mail. Then all you do is develop your interview questions and schedule a time for the show at Radio X. They get to tell their story to you, you get a voice record of the conversation so you don’t even need to take notes, and you get to build rapport while providing your client with a real value. The best part, your client gets a permanent link to the interview which they can link to on their website.  From there, it’s a matter of salesmanship and personal rapport.  After the show when you make a follow up call to pitch your solution, you should get a warm reception.

While Lee was working in the marketing department for a fitness center, he and his partner wrote a book on loosing weight. The natural path was to promote the book on talk shows and found himself hosting a weekly Internet radio show, “Dr. Fitness”. His sense of humor led to a great following. “It was easy to get guests for the show.” And then the epiphany hit him – “Why not do this for other people, for a fee?” Lee found a paying client.  That job funded his own studio and Atlanta Business Radio X was launched.

Today, Atlanta Business Radio X is well established with a community of hosts.  Lee helps hosts network with each other to share success stories and qualified prospects. It is the networking and community that really sets Radio X apart from other Internet radio stations.  Lee admits there are some stiff competitors out there who offer a similar service for free, but they do it over the phone.  “When a salesperson can meet face to face with a key prospect there is a much higher conversion rate and that makes it worthwhile to pay for a studio interview.”

Lee wants his clients to be successful, so he is there to co-host the program, make sure the conversation stays lively, and that the technology is practically invisible to the host and the guest. Lee is typically out the door at 3 PM each day and edits the programs from the comfort of his home office.  At the end of the day, it is great PR, it was fun, and two business people came together for a meaningful exchange.

Lee is documenting “how to do it” so he can expand into other geographic markets. He isn’t sure about whether to franchise the model or not but he knows this business model is scalable and it can be successful in other cities too.  Lee is also evaluating the idea of putting Internet radio in-house at companies with large sales teams but at this time feels the program has better credibility with prospects when it is outsourced rather than in-sourced.

Sales and marketing is rapidly evolving with our society. People don’t want push advertising, junk mail, spam email, or in your face multi-media presentations. They want value and will respond to invitations that add value to their mission. It seems that commercial free, Internet radio is catching on and creating a venue for business people to meet and initiate deals.

Lee grew up in New York City and Miami. Seeing his father as a career employee of the US Postal Service, Lee realized he was a bit of a maverick and would never be able to work in corporate America. Lee pursued a degree in advertising from the University of Florida. While at UF, he worked on a team that won an advertising contest with an Atlanta company. That early success launched his career into the advertising field. The creative side of advertising was a good fit with his nonconformist spirit. Lee has a blast hosting and co-hosting programs on Radio X and the bug seems to be contagious. Lee’s eleven year old son, Max watched him do a show and said “That’s easy, I can do what you do.” So Max now hosts his own 10 minute show “Kid Power”.  Max has interviewed kid stars from Hollywood and has an international following.

For more information about Atlanta Business Radio X check their website www.businessradiox.com

Reporting and photography by Sam Dobrow. Sam Dobrow is a freelance writer and photographer. For more information on Sam Dobrow visit www.samdobrowphotography.com.

To read the article (complete with photo’s) click here.