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Elizabeth Gordon interviews Bruce Freeman, "The Small Business Professor" Author of Birthing the Elephant: A Woman's Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business

January 5, 2009 by chic perspectives

Today on the Chic Perspectives Show Bruce Freeman, “The Small Business Professor” Author of Birthing the Elephant: A Woman’s Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business, joined me for a great discussion on how more women entrepreneurs can turn their entrepreneurial dreams into reality.

Nationally known as the Small Business Professor, Bruce is a syndicated columnist for Scripps Howard News Service.

http://www.smallbusinessprof.com/

He is the President of ProLine Communications and serves as adjunct professor of marketing and entrepreneurship at Kean and Seton Hall universities.

http://www.prolinepr.com/

Bruce and Elizabeth talk about the first 18 – 24 months of a business, otherwise known as infancy and how to build oneself up to have the psychological strength to succeed.

The book Birthing the Elephant identifies the four stages of birthing a business: starting your start-up; running your own show; achieving breakthrough; and finding your business rhythm

We discussed the difference between how men run companies and how women do, and what women tend to struggle with and why and where they find the power to survive and thrive.Â And of course, what women can do to achieve greater chic success.

Some of the keys to Bruce’s philosophy include:

The ability to understand and manage emotions
Expect (and overcome) self-doubt, performance anxiety
Getting into the emotional mind frame to succeed outside the comfort of the traditional workplace
Commitment, courage, & persistence

Elizabeth Gordon interviews Kimberly Delcoco, Business/Life Coach & Motivational Speaker

December 16, 2008 by chic perspectives

Today I got to chat with Kimberly Delcoco, Business/Life Coach & Motivational Speaker on the Chic Perspectives Show. Â Kimberly left a successful 15 year career in corporate America to pursue her true dream of becoming a coach.

http://kimberlydelcoco.com/

She maneuvered her career path into HR so she could get more experience in developing people and then invested in her self with a top training program.

Kimberly has found that her gift is helping women fill their lives with what is most important to them.

With a ‘think outside the box’ attitude and a genuine belief in herself and in others she embodies a ‘WE can do anything’ approach to life.

http://kimberlydelcoco.com/blog/

Kimberly Delcoco is full of inspiration and enthusiasm and enjoys motivating people to action-oriented outcomes.

http://www.facebook.com/kimberlydelcoco

Elizabeth Gordon interviews Dan Boudreau, President and CEO of Macrolink Action Plans Inc.

October 14, 2008 by chic perspectives

Dan Boudreau is a business planning coach specializing in small business development and financial forecasting. His services span the areas of research, planning and training.

With 18 years experience in the consulting field, Dan has developed and facilitated training workshops on the following topics: Entrepreneurial Training, Business Planning, Market Research, Proposal Development, Train the Trainer, and E-Business Basics.

Dan has owned and operated small businesses since 1980, ranging from single owner home-based enterprises to more than 180 employees. He is acknowledged and appreciated by his peers and clients for his excellent communication skills and his ability to bring entrepreneurial ideas to fruition, which ensure that his clients receive services of the utmost quality.

http://riskbuster.com/

In this Chic Perspective, Dan emphasizes the importance of business plans, and offers tips and advice for writing your first business plan.

He also discusses his new book – Business Plan or BUST!: A Comprehensive Tutorial For Starting And Growing Your Business.

Listen to Dan Boudreau’s Chic Tip for Entrepreneurs here. Â The entire interview is available in Season One of The Chic Perspectives Show.

Elizabeth Gordon interviews Amy Leavell Bransford – Owner of New Moon Skin Care

October 7, 2008 by chic perspectives

Amy Leavell Bransford is a licensed esthetician who owns and operates New Moon Skin Care, an Atlanta-based microdermabrasian, skin care and hair removal business.

http://www.newmoonskincare.com/

Prior to acquiring her license in esthetics, she worked as a publicist in the record industry for bands and artists such as 311, CAKE, Widespread Panic, Galactic, Vic Chesnutt and Precious Bryant.

She also worked for two Atlanta-based record labels, Terminus Records and Capricorn Records. Amy’s passion for music stemmed from her father, keyboardist and environmentalist Chuck Leavell.

In this Chic Perspective, Amy shares how music led her to skin care, and how she then turned an interest into a business reality.

After studying at the Atlanta Institute of Aesthetics and becoming certified in CPR and microdermabrasion, she opened her business, “New Moon Skin Care,” named because healthy skin cells regenerate approximately every 28 days – the same cycle as the moon. She explains how she turned a passing interest into a successful business idea.

This is so interesting to me. Those of you that know me, know how I closely follow the cycles of the moon and I am hearing more and more people tuning in this important Â natural timing to make decisions, take action and just get more in the flow of life.

Amy also reveals how she spread the word to market and promote her business by leveraging the media, how she overcame her own limiting beliefs to achieve more of her full potential.

Thank again Amy for coming on today to share with all of us how we can shine from the inside out and get gorgeous glowing skin with natural techniques and products.

If you’ve ever dreamed of opening up your own skin care business, you love hearing Amy’s story and how you made it happen.

Carolyn Turknett, co-founder and President of Turknett Leadership Group

October 3, 2008 by chic perspectives

Carolyn Turknett is co-founder and President of Turknett Leadership Group, an Atlanta-based consulting firm providing leadership and organization development services to companies in a variety of industries.

http://www.turknett.com/

Founded in 1987, the firm is a leader in using sophisticated proprietary assessment tools and long-term, personalized coaching to develop successful leaders and organizations.

Carolyn TurknettÂ has more than fifteen years experience in management and leadership consulting. The focus of her work is character in leadership, organization assessment and change, executive team development, and leadership in turbulent times.

In this Chic Perspective, Lyn talks about how she and her husband started and grew their business by leveraging strategic partners and contractors and how they got their first book published,Â Decent People, Decent Company: How to Lead With Character at Work and in Life.

Lyn also shares her observations on how women’s leadership style differs from men’s as well as how entrepreneurs lead differently than corporate leaders.

Over 1000 executives have completed the Turknett individual Executive Development Program.

Turknett clients include companies of all sizes and industries, such as AGL Resources, American Cancer Society, BellSouth, Bennett International Group, Freebairn & Co., Georgia-Pacific Corp., Hewlett-Packard and Mercer Human Resources Consulting.

Listen to Carolyn Turknett’s Chic Tip for entrepreneurs and business leaders here. Â The entire 30 minute interview is available as part of Season One of the Chic Perspectives Show.

Elizabeth Gordon interviews Heidi Richards – CEO of the Women's ECommerce Association International (WECAI) on the Chic Perspectives Show

September 5, 2008 by chic perspectives

Heidi Richards was my guest today on the Chic Perspectives Show. Â Heidi Richards is an author, business coach and entrepreneur. She is the Founder and CEO of the Women’s ECommerce Association International (WECAI).

A writer and professional speaker, Heidi enjoys traveling to new countries, learning new cultures and sharing a woman’s perspective on marketing, leadership and running a business.

Heidi has written eight books and co-authored two, published and edited four ebooks, and publishes a quarterly international magazine WE Magazine for Women.

In January 2005, Heidi was named one of the Top 50 Virtual Women Shaping the Internet for 2005. And she even has a day named after her! Heidi Richards Day is June 26th.

In this Chic Perspective Show, Heidi discusses the advantages in being a woman in business today, how the worldwide economic slowdown has affected her growth, and how important the internet and social media are to her business.

She also highlights some of the various techniques she uses to market her company.

Check out more about Heidi’s companies @

http://speakingwithspirit.com/meet-heidi/

http://wemagazineforwomen.com/

http://www.wecai.org/

Thanks so much for being my guest today Heidi.

Listen to Heidi Richard’s Chic Tip here and check out the full 30 minute interview as part of Season One.

Elizabeth Gordon interviews Michelle Dunn – Internationally-known expert on the topic of credit and collections

August 5, 2008 by chic perspectives

Michelle Dunn is a leading authority on collecting money to businesses everywhere. She is the founder and president of Never Dunn Publishing, LLC and her 10 year old Credit & Collections Association with thousands of members.

Michelle Dunn has been Nominated for Top 5 Women In Collections

Michelle is a regular contributor to the Wall Street Journal and has been featured in Forbes.com, Smart Money Magazine, MSNBC, Home Business Magazine, Entrepreneur magazine, Professional Collector, Credit & Collections Risk, the NH Business Review, and in many books and publications worldwide.

In this Chic Perspective, Michelle talks about what business owners can do to get their customers to pay on time.

She discusses what business owners can do if their customers don’t pay on time, and gives business owners one thing they absolutely must do to protect themselves from bad debt.

Listen to Michelle Dunn’s Chic Tip here. Â The whole 30 minute interview is part of Season One of Chic Perspectives.

Elizabeth Gordon interviews Elisa Gambino Owner of Via Elisa, Fresh Pasta Perfection

July 30, 2008 by chic perspectives

Elisa Gambino is the Owner of Via Elisa, fresh authentic pasta. Elisa was an Emmy Award-winning producer for CNN before she decided to venture into entrepreneurship and share her passion for pasta by filling a untapped niche.

Via Elisa is a one-of-a-kind operation and supplies pasta to many of Atlanta’s finest restaurants.

Elisa has expanded her business beyond her own initial vision of a lifestyle business into exactly what she really wanted it to be. The company now sells to Whole Foods and operates a popular retail shop.

Elisa has been the recipient of the NAWBO Atlanta Chapter WE Shine Award for Rising Star of the Year and was named SBDC GWEN Georgia Women Entrepreneur of 2006. She’s also graced the cover of Atlanta Woman magazine.

In this Chic Perspective, Elizabeth interviews Elisa about her entrepreneurial journey. Elisa will share how she got her entrepreneurial education and explain what was so important about the planning process and how it helped her to achieve her business goals.

She will also talk about doing research before getting started, and how learning her craft from a famed Italian family whose legacy is served in Rome’s finest restaurants allowed her to position herself appropriately in the marketplace. In this session,

Elisa will talk about the key success factors in her business growth, as well as how to hire, manage and motivate people. Elisa will instill the importance of knowing how to read your numbers from the beginning and how to handle external market forces that no business plan can predict.

Lastly you will hear advice on mistakes for business owners to lookout for and the one most important thing that all business owners should be sure to do every single day.

Elizabeth Gordon interviews Sara Burden – Business Broker and Vice President of Walden Business on the Chic Perspectives Show

June 17, 2008 by chic perspectives

Today on the Chic Perspectives Show I got to talk with Sara Burden, Vice President of Walden Business, a business brokerage firm. She is a member of the International Business Brokers Association (IBBA) and received the Certified Business Intermediary (CBI) designation through the IBBA in 2001.

Sara has taught broker classes at IBBA Conferences, frequently speaks to business groups on exit strategy topics, and has been interviewed on business radio stations.

In this Chic Perspective, Elizabeth interviews Sara about the key components of business value. The core of a business is the value that it offers the marketplace, but with that knowledge comes the question: How does a business get valued?

In this session, Sara will discuss the things that businesses need to do to prepare for sale, some common mistakes business owners make and suggestions for owners seeking to sell.

As the Vice President of Walden Business and with an extensive entrepreneurial background, Sara will share insights on business planning for the future.

http://www.waldenbus.com/

Sara will analyze how long it takes to sell a business, what kind of payment to expect and what an owner can do to maximize their business’ value.

If you have aspirations to eventually sell your business, even if that is many years in the future, it is important to learn today where to invest your time and energy as you grow the company, so you ultimately maximize the return on your investment of money, time and energy.