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Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections

June 11, 2025 by John Ray

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections, on The Price and Value Journey podcast with host John Ray

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136)

Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals.

Discover why podcast guesting is one of the most effective ways to build authority, deepen relationships, and earn trust with your target audience. Noemi shares her expertise on how entrepreneurs and business owners can leverage podcast interviews to create evergreen content, expand their reach, and grow their businesses.

In this episode, you’ll discover why podcast guesting is more effective than traditional advertising, how to prepare for successful podcast interviews, and the essential elements needed before you start guesting. Noemi also shares strategies for repurposing podcast content across multiple platforms, building authentic relationships with podcast hosts, and becoming the type of guest that hosts recommend to others. You’ll also learn when and how to work with a podcast booking agency, as well as the common mistakes that sabotage podcast guesting success.

Whether you’re new to podcast guesting or looking to improve your strategy, this episode offers practical advice about leveraging this powerful marketing tool.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

Podcast Guesting Creates Evergreen Content – Unlike paid ads that disappear, podcast interviews become permanent content you can repurpose across multiple platforms, social media, blog posts, video clips, and more.

Start Small and Build Progressively – Don’t aim for top-tier shows immediately. Begin with smaller podcasts to gain experience and build confidence before approaching larger shows.

Preparation is Essential – Before starting your podcast guesting journey, ensure you have a compelling 50-100 word bio, clear talking points and topics, a concise personal story (3 minutes max), and research on the host and show format.

Provide Value, Not Sales Pitches – Treat podcast interviews like entering someone’s living room, not a sales presentation. Focus on sharing knowledge and insights rather than promoting your services.

Show Appreciation and Build Relationships – Always send thank-you notes, share the episode on social media, tag the host, and look for ways to continue the relationship beyond the interview.

Consistency is Key – Podcast guesting requires patience and persistence. Plan for at least 2 interviews per month, consistently rather than sporadic appearances.

Research Potential Shows Carefully – Listen to episodes, understand the host’s style, and ensure the show aligns with your brand and message before agreeing to appear.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:43 Meet Noémi Beres: Podcast Booking Expert
02:40 Noémi’s Journey: From Hungary to Podcast Booking
04:55 The Importance of Building Relationships
07:39 Why Podcast Guesting is Effective
09:34 Maximizing Podcast Content
16:50 Preparing for Podcast Guesting
25:53 The Art of Storytelling in Podcasts
28:54 The Importance of Being a Recommended Podcast Guest
31:26 Building Relationships and Showing Appreciation
34:34 Hiring a Podcasting Agency: When and Why
38:22 Characteristics of a Good Podcast Guesting Agency
44:43 Podcast Guesting vs. Hosting Your Own Podcast
47:02 Final Thoughts and Success Stories

Noémi Beres, Podcast Connections

Noémi Beres, Podcast Connections
Noémi Beres, Podcast Connections

Noémi Beres is the Co-Owner of the Podcast Connections podcast booking agency.

She helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their businesses with interviews.

She started working in online marketing in 2007. Noémi has a Master’s Degree in Danish Literature and Language; she is a linguist, content creator, and “master organizer.” In her free time, she loves making hand-sewn collages on canvas and playing on her hang and frame drum. She is also a walker.

Website | LinkedIn | Instagram

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

The Price and Value Journey Podcast with host John RayHosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

How Your Favorite Movies Reveal Your Leadership Style, with Bryan Coley, REEL Experiences

June 9, 2025 by John Ray

How Your Favorite Movies Reveal Your Leadership Style, with Bryan Coley, REEL Experiences, on North Fulton Business Radio with host John Ray

How Your Favorite Movies Reveal Your Leadership Style, with Bryan Coley, REEL Experiences (North Fulton Business Radio, Episode 877)

What if your favorite films could unlock insights about your leadership, communication style, and team dynamics? Bryan Coley, founder of Reel Experiences, joins North Fulton Business Radio host John Ray to explore how the movies we love are mirrors of our personal stories and powerful tools for team connections. With a background in film and a heart for helping people feel seen, Bryan explains how he’s worked with organizations like Chick-fil-A, Coca-Cola, and Mercedes-Benz to build trust, emotional intelligence, and collaboration through curated movie experiences. He also shares how this innovative method has transformed everything from corporate cultures to personal relationships.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

Movies as Personal Fingerprints – Your favorite films reveal your unique “story thumbprint” and core desires. No two people have identical top 10 movie lists among 6,000+ participants.

Accelerated Team Formation – Traditional team-building can take 6 months; movie-based approach achieves results in one session. Teams develop trust, vulnerability, and collaboration faster through shared movie experiences.

The Science Behind Movie Connection – Movies trigger empathy and human emotions in ways that prepare us for an AI-dominated future. Neuroscience supports the connection between storytelling, personal revelation, and team bonding.

Corporate Applications – Successfully implemented at major companies: Chick-fil-A (150+ sessions), Coca-Cola, Home Depot, Mercedes-Benz. These applications have proven to be particularly effective during organizational change, new leadership transitions, and post-layoff recovery periods. Helps executive teams articulate company brand stories and cultural values

Beyond Entertainment Value – Combines fun with deep insight, avoiding the typical choice between engagement and learning. Addresses symptoms like low engagement, team disconnection, and difficulty with change management. Works for both movie enthusiasts and non-movie people through guided app-based selection process.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
02:09 Introducing Bryan Coley and REEL Experiences
03:27 Bryan’s Journey: From NYU to REEL Experiences
09:09 The Power of Movies in Team Building
13:22 Movies as a Tool for Self-Discovery and Team Dynamics
18:43 The Future of Movies in a Digital Age
21:29 The Magic of Communal Movie Experiences
22:32 The Birth of REEL Experiences
24:48 How REEL Experiences Works
29:04 The Fun and Insight of Team Building
33:13 Success Stories and Impact
36:40 Expanding Beyond Corporate Teams
38:34 Closing Remarks and Gratitude

Bryan Coley, Founder and CEO, REEL Experiences

Bryan Coley, REEL Experiences
Bryan Coley, REEL Experiences

A graduate of NYU’s Tisch School of the Arts, Bryan Coley began his career at Turner Broadcasting, where he developed and launched the first media management system for the entertainment networks.

After 12 years at Turner, he quit and started Art Within, a non-profit arts and entertainment company, where he served as the producer and artistic director of Art Within’s resident theater company, the creative team and script development process, writer/producer showcases and symposiums, and Art Within Labs, a screenwriting fellowship. Bryan has also written and directed both plays as well as a feature film, Crackerjack, which was narrated and executive produced by Jeff Foxworthy.

The creation of REEL Experiences was a fortunate result of Bryan’s 30 years of experience in storytelling. Now, Bryan is sometimes referred to as the Movie Whisperer because of his unique ability to guide Reel participants in discovering their story through their top 10 movies. To date, REEL Experiences has served leaders and teams with over 500 experiences, with such organizations as Coca-Cola, Home Depot, Mercedes-Benz, the YMCA, CDC, PepsiCo/Frito-Lay, CarMax, Georgia-Pacific, and over 145 experiences for the Chick-fil-A support center.

Bryan lives in Marietta, GA, with his wife of 30 years and has two wonderful works of art as children, Houston and Haviland.

Website | LinkedIn

About North Fulton Business Radio and host John Ray

With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose

June 4, 2025 by John Ray

Visual Storytelling to Accelerate Business Growth, with Sarah-Anne Wildgoose, on North Fulton Business Radio with host John Ray

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose (North Fulton Business Radio, Episode 876)

In this episode of North Fulton Business Radio, host John Ray interviews Sarah-Anne Wildgoose, founder of SAW Design Studio. Sarah-Anne shares her journey from industrial design to graphic design and emphasizes the importance of visual storytelling in business branding. She discusses her extensive experience, including obtaining patents for surgical instruments and working in various industries like Tupperware and education. Sarah-Anne explains how she tailors her design strategies to fit client budgets and needs, the effective use of postcards in marketing, and the critical role of consistency in brand imagery. She highlights the importance of targeting the right audience and using compelling visuals to drive business success.

Sarah-Anne discusses the importance of understanding your target audience, the pitfalls of inconsistent branding, and how even businesses with modest budgets can achieve professional, memorable visual communications. Listeners will gain actionable insights on how to align design strategy with business goals, maximize marketing budgets, and create visuals that truly connect and convert.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

  • Visual storytelling accelerates business growth: Effective visuals help businesses communicate their brand story and value proposition, leading to better engagement and ROI.

  • Industrial design experience sets Sarah-Anne apart: Her background combines creativity and practicality, ensuring that design solutions are both innovative and feasible for production.

  • Start with strategy, not tactics: Many businesses make the mistake of jumping into marketing tactics (like social media or postcards) without first understanding their target audience or overall strategy.

  • Consistency is crucial for brand recognition: Clear, concise, and consistent visuals build trust and make a business memorable, regardless of size or budget.

  • Design for your audience, not yourself: Understanding the preferences and behaviors of your target demographic ensures your marketing efforts are effective (e.g., not all age groups respond to the same channels).

  • Small businesses can achieve big results: With thoughtful planning and strategic use of resources, even companies with limited budgets can develop professional, cohesive branding and marketing materials.

  • Graphic design bridges the communication gap: Good design translates complex business messages into visuals that attract, engage, and convert customers.

  • Real-world success stories: Sarah-Anne’s work has helped clients land major contracts and elevate their market presence through carefully crafted visual communications

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
02:00 Guest Introduction: Sarah-Anne Wildgoose
02:16 Sarah-Anne’s Journey into Design
06:19 The Importance of Visual Storytelling
07:57 Common Mistakes in Business Visuals
17:11 Effective Marketing Strategies
17:42 Success Stories and Client Examples
20:32 The Power of Postcards in Marketing
32:18 Conclusion and Contact Information

Sarah-Anne Wildgoose, SAW Design Studio

Sarah-Anne Wildgoose, SAW Design Studio
Sarah-Anne Wildgoose, SAW Design Studio

Sarah-Anne Wildgoose, CEO and Founder of SAW Design Studio, is a master visual storyteller with over 35 years of graphic design expertise bridging the communication gap between client and customer.

She has partnered with start-ups and prominent brands like Schick Razor, Georgia Pacific, and Birdsey Construction.

Sarah-Anne is passionate about accelerating business visibility in an oversaturated marketplace and shapes the design process in 3 ways:

  • Capitalizing on the fact that 80% of the population are visual learners.
  • Blending graphic design, branding, and marketing to identify the digital and print media to position clients in front of their target audience.
  • Designing marketing tools that work like magnets, attracting, engaging and connecting her clients to their customers.

Her strategy is graphic-driven messaging to create clear, concise and consistent brand stories that are memorable. Since emotions drive over 90% of decisions, color, font and imagery are used very strategically. As a brand curator, she ensures that all the marketing pieces fit and work together, because unity builds the know, like and trust. Working as a partner, a team extension, and collaborating with marketing and sales, her clients receive image-driven digital and print media to keep the brands top of mind, which results in improved revenue.

Working with clients in a variety of industries, some projects include:

  • Brand Identity and Brand Refresh development
  • Postcard programs to accelerate visibility to a specific targeted audience
  • Revenue-boosting sales infographics.
  • Requests for Proposals that secured contracts increasing the client’s revenue 35%
  • Designing 5 Brand Assets for a cybersecurity conference, providing consistent Brand Identity
  • Image-driven Pitch Decks boosting comprehension, fast-tracking understanding, closing deals faster

Website | LinkedIn

About North Fulton Business Radio and host John Ray

With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Johns Creek: Number One Best U.S. City to Live In, with Mayor John Bradberry and Brian Lynam, Boston Scientific

June 4, 2025 by John Ray

Johns Creek: Number One Best US City to Live In, with Mayor John Bradberry and Brian Lynam, Boston Scientific, on the GNFCC 400 Insider podcast

Johns Creek: Number One Best U.S. City to Live In, with Mayor John Bradberry and Brian Lynam, Boston Scientific (GNFCC 400 Insider, Episode 107)

Join GNFCC CEO Kali Boatright in this episode of the GNFCC 400 Insider podcast as she chats with Johns Creek Mayor John Bradberry and Boston Scientific Senior Director Brian Lynam, discussing how Johns Creek earned the #1 ranking as the best place to live by US News & World Report out of 850 cities nationwide.

Learn about major developments transforming Johns Creek:

  • New boardwalk at Town Center creating a unique lakeside civic hub
  • Boston Scientific’s $100 million facility bringing 340 high-tech jobs
  • Medley mixed-use development opening October 2026
  • Johns Creek’s designation as Georgia’s first Bio Ready Community

Hear insights on economic development strategy, corporate community engagement, and what makes Johns Creek a premier destination for families and businesses in North Fulton’s thriving life sciences corridor.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from this Episode

Johns Creek Achieves National Recognition – Ranked #1 Best Place to Live by US News & World Report out of 850 US cities for exceptional value and quality of life.
Boston Scientific’s $100M Investment – New manufacturing facility creating 340 jobs in engineering, supply chain, and endoscopy equipment production.
Innovative Boardwalk Project – Unique lakeside amphitheater and 15-foot walkway around city hall creating a premier entertainment venue.
Medley Mixed-Use Development – Major retail and residential project opening October 29, 2026, completing Johns Creek’s town center vision.
Corporate Community Engagement – Boston Scientific actively participates in local chambers and community volunteer programs, setting an engagement model.
Life Sciences Hub Strategy – Positioning as Georgia’s first BioReady Community attracts major companies like Boehringer Ingelheim to North Fulton.

Topics Discussed in this Episode

00:00 Introduction to the GNFCC 400 Insider podcast
00:49 Meet the Guests: Mayor John Bradberry and Brian Lynam
03:52 Johns Creek: A Top Place to Live
05:07 The New Boardwalk at Town Center
09:55 Boston Scientific’s Impact on Johns Creek
13:44 BioReady Designation and Future Developments
16:14 Introduction to Animal Life Sciences in Johns Creek
16:38 Community Engagement and Business Friendliness
17:17 Medley Development and Economic Impact
19:51 Excitement for the New Town Center
24:09 Boston Scientific’s Community Involvement
26:18 Future Vision for Johns Creek and North Fulton
30:51 Contact Information and Closing Remarks

Mayor John Bradberry, City of Johns Creek

Mayor John Bradberry, City of Johns Creek on the GNFCC 400 Insider podcast
Mayor John Bradberry, City of Johns Creek

John Bradberry and his wife, Christy, grew up in Sandy Springs. After college, they settled in the North Fulton area in what would later become Johns Creek. When Johns Creek was incorporated in 2006, John, like many other residents, felt that the new city offered its citizens the kind of protection and local control of policies and expenditures that would benefit the citizens directly.

When John married in 2003, they moved into their house in Johns Creek, where he served as the homeowners association (HOA) president of his neighborhood. Through that HOA role, John became increasingly aware of Johns Creek’s challenges and its newly formed government. He began attending City Council meetings and got involved in the Johns Creek Community Association. As a citizen, John started Preserve Johns Creek, a group dedicated to protecting its residential character and quality of life.

Before he was elected Mayor, John served four years as a City Council Member for Post 3. John was elected as Mayor in November 2021. His message for his campaign included three important priorities: Safety First, Building Greater Community, and Forward Together.

John is a graduate of the University of Georgia (UGA) with a BBA in Management Information Systems. He has a landscape design business as well as other business interests, mainly in real estate. John is a former United States Marine and a member of the Johns Creek Veterans Association. He has served on the board of One Johns Creek, a coalition dedicated to helping youth mental health and prevention of substance abuse. Christy attended Auburn University and is a pharmacist. Christy, John, and their daughter Gracie attend Northpoint Community Church.

Website

Brian Lynam, Boston Scientific

Brian Lynam, Boston Scientific, on the GNFCC 400 Insider podcast
Brian Lynam, Boston Scientific

Brian Lynam is the Director of Operations and Site Lead at Boston Scientific in Atlanta, Georgia, where he oversees all aspects of site operations, manufacturing strategy, and continuous improvement initiatives. With more than 20 years of experience in the medical device and engineering sectors, Brian has held progressive leadership roles at Boston Scientific, including Senior Operations Manager and Senior Production Manager in both the United States and Ireland. His background includes significant expertise in engineering management, operational excellence, and cross-functional team leadership, contributing to Boston Scientific’s reputation for innovation and quality.

Brian holds a Bachelor of Engineering from Technological University Dublin and has completed advanced management programs at MIT Sloan School of Management and St. Cloud State University. Prior to joining Boston Scientific, he held key engineering and production positions at Johnson & Johnson and AMEC. Originally from Athlone, Ireland, Brian is also active in the Atlanta business community and maintains strong ties to his hometown. His leadership continues to drive Boston Scientific’s growth and operational success in the region.

LinkedIn

About GNFCC and The GNFCC 400 Insider

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce (GNFCC)
Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

Greater North Fulton Chamber of Commerce, GNFCCAs a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

How Purpose Builds Value Confidence, with Shane Jackson

June 4, 2025 by John Ray

How Purpose Builds Value Confidence, with Shane Jackson, on The Price and Value Journey podcast

How Purpose Builds Value Confidence, with Shane Jackson (The Price and Value Journey, Episode 135)

In this episode of The Price and Value Journey, host John Ray shares a powerful conversation with Shane Jackson, leader of Jackson Healthcare and author of This Is the Thing: About Life, Joy and Owning Your Purpose. They explore the often-overlooked connection between understanding your personal purpose and being able to confidently communicate your professional value.

Shane reveals why the professionals who struggle most with confidence in their value are often those who haven’t done the deeper work of understanding what drives them and why their work matters. Through personal stories and practical frameworks, he shows how clarity about your purpose becomes the foundation for confident client conversations.

John and Shane dive into redefining purpose as something practical rather than mystical, the power of seeing your work as creating ripples of impact, and Shane’s “pebble in your shoe” technique for staying intentional about how you show up professionally. Whether you are struggling to articulate your value proposition or feeling stuck in value and pricing conversations, this episode offers insights that go far beyond typical business advice.

This conversation originally aired on North Fulton Business Radio, but the insights are so relevant to The Price and Value Journey that John wanted to share them here.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

Purpose drives confidence – Service providers who struggle with value conversations often lack clarity about their own purpose and the unique value they bring

Purpose is practical, not mystical – Purpose is simply “the result you want from all the decisions you make in life.” It’s about how you want to experience your work

Purpose evolves and that’s healthy – Embrace that your sense of purpose will change over time as you grow and your circumstances change

Focus on impact, not memory – True legacy comes from the ripples you create through impacting others, not from being remembered

You’re already positioned to create value – Before seeking new opportunities, recognize the influence and impact potential in your current role and relationships

Small intentional changes compound – Use “pebbles in your shoe,” simple triggers that prompt you to ask, “Is this aligned with how I want to experience my work?”

Community amplifies purpose – Relationships and networks aren’t just business tools. They’re essential for discovering and living out your purpose

Topics Discussed in this Episode

John Ray with Shane Jackson
John Ray with Shane Jackson

00:00 Introduction to The Price and Value Journey
00:05 The Importance of Personal Purpose in Professional Services
00:22 Introducing Shane Jackson and His New Book
00:51 The Connection Between Personal Purpose and Professional Value
01:25 Insights from Shane Jackson on Purpose and Value
01:54 Rebroadcast from North Fulton Business Radio
02:28 Shane Jackson’s Background and Jackson Healthcare
03:56 Jackson Healthcare’s Role During the Pandemic
05:43 Discussing Shane Jackson’s New Book
08:19 The Concept of Purpose and Its Practical Application
14:11 The Evolving Nature of Purpose
16:45 The Journey of Purpose and Joy
19:09 Legacy and Family Lessons
19:54 The Futility of Building a Legacy
21:05 Impact Over Remembrance
22:02 Family Legacies: A Tale of Two Histories
25:06 Creating Ripples: The Power of Small Actions
25:41 Purpose and Leadership
28:53 The Importance of Community and Relationships
34:32 Practical Daily Changes for a Purposeful Life
38:17 Conclusion and Final Thoughts

Shane Jackson, President, Jackson Healthcare, and Author of This Is the Thing: About Life, Joy, and Owning Your Purpose

Share Jackson
Shane Jackson

Shane Jackson is President of Jackson Healthcare, the parent company of more than 20 healthcare workforce services businesses that serve over 20 million patients each year. Championing its mission of improving the delivery of patient care and the lives of everyone it touches, he has led the organization through growth that has landed it on the Forbes® list of America’s Largest Private Companies; placement on the 100 Best Companies to Work For® and Best Workplaces in Health Care™ lists by Fortune®; a spot on the Companies that Care list by PEOPLE®; and nearly a decade of Great Place To Work® certification.

Shane is the author of two books: This Is the Thing: About Life, Joy, and Owning Your Purpose (2025) and Fostering Culture: A Leader’s Guide to Purposefully Shaping Culture (originally published in 2018 with a second edition in 2024). He has written for Fast Company and Forbes on the topics of leadership, workplace culture, and living and leading with intention. He also publishes insights on his own platform and is a frequent keynote speaker at conferences and events across the country.

In addition to the business he leads at Jackson Healthcare, Shane champions the organization’s LoveLifts community impact platform that focuses on improving access to healthcare and the well-being of young people. Under his leadership, LoveLifts partners with more than 450 nonprofit organizations annually, making a positive impact in local and global communities.

In 2024, Shane was named an Ernst & Young Entrepreneur Of The Year® National finalist, in addition to being selected as a winner in the program’s Southeast region. He also has been recognized multiple years on Staffing Industry Analysts’ Staffing 100, a list of the top North American leaders shaping the industry and influencing the workforce solutions ecosystem.

Shane serves on the boards of 3DE and King’s Ridge Christian School and is vice chair of the leader-led goBeyondProfit business initiative that promotes the belief that giving back is good for business. He earned an MBA from Emory University and a Bachelor of Business Administration degree from Harding University.

Website | LinkedIn

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

The Price and Value Journey Podcast with host John RayHosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Integrating Faith and Business: Insights from André Blythe, Author of Some Assembly Required

June 3, 2025 by John Ray

André Blythe, Author of Some Assembly Required, on North Fulton Business Radio with host John Ray

Integrating Faith and Business: Insights from André Blythe, Author of Some Assembly Required: Discovering God’s Plan for Your Life (North Fulton Business Radio, Episode 875)

In this inspiring episode of North Fulton Business Radio, host John Ray sits down with Andre Blythe, author of Some Assembly Required: Discovering God’s Plans for Your Life. Andre, a senior leader in the payments and human capital management space and ordained minister since 1994, shares his journey of integrating faith and business without compartmentalizing his life.

Andre opens up about his recent career challenges, including being laid off just one week after his book launch, and how he used this setback as an opportunity to mentor others and grow personally. He discusses the importance of patience in discovering life’s plans, the danger of expecting success to be “beamed down” like in Star Trek, and why we need to “grow where we are planted.”

Key topics covered include balancing bivocational responsibilities, building authentic influence while contributing to your community, and why self-identity matters more than the roles we play. Andre also shares practical advice for professionals struggling to integrate their personal values with their career ambitions.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode:

Don’t compartmentalize your identity – Be authentically yourself across all areas of life rather than wearing different “masks” for work, faith, and personal situations
Grow through what you’re going through – Instead of asking, “Why is this happening to me?” Ask, “What is God teaching me in this season?”
Balance personal success with community contribution – While building your career and brand is important, ensure you’re also pouring into others and making things better for your community
Grow where you are planted – Even when you feel underutilized or in a lesser role, focus on contributing excellently to your current situation rather than waiting for the “perfect” opportunity

Topics Discussed in this Episode

00:00 Introduction and Welcome
00:31 Guest Introduction: André Blythe
01:44 André Blythe‘s Background and Career
03:28 The Journey of Writing Some Assembly Required
04:30 Integrating Faith and Business
06:08 Dealing with Career Challenges
09:18 Mentoring and Helping Others
19:51 Balancing Business and Ministry
24:36 Closing Remarks and Contact Information
25:42 Final Words and Show Wrap-Up

André Blythe, Author of Some Assembly Required: Discovering God’s Plan for Your Life

André Blythe is a senior corporate leader who is also a Bible teacher and Christian minister who has been in pastoral service since 1994.

His passion for writing grew from his sermons. He believes discovering God’s plan involves active participation, not just focusing on the end, often drawing inspiration from Jeremiah 29:11. From humble beginnings to corporate success and pastoral leadership, André‘s story is a powerful testament to the grace of God’s guidance. Through personal struggles and triumphs, he discovered the importance of aligning his life with God’s plan rather than moving ahead on his own.

Now, he’s ready to share how you can do the same. André enjoys time with his wife, Leslie, and son, Myles.

About North Fulton Business Radio and host John Ray

With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes

June 3, 2025 by John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes, on The Exit Exchange podcast with host John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes (The Exit Exchange, Episode 24)

In this episode of The Exit Exchange, host John Ray sits down with experts Steve Keck, President of Span the Chasm, and Maria Forbes, President and Founder of FIREPOWER Teams, to discuss the significance of human capital in planning for business exits. Steve and Maria, both members of XPX Atlanta, delve into how understanding and optimizing human capital can impact the exit process. They offer insights into how cultural data and human performance science are vital in preparing a business for sale, highlighting the importance of addressing owner dependency and role clarity within organizations. The discussion emphasizes the collaboration of financial and human capital assessments to enhance business value and address potential buyer needs, ultimately improving both financial outcomes and overall satisfaction with the exit process.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Maria Forbes, FIREPOWER Teams

Maria Forbes, FIREPOWER Teams, on the Exit Exchange podcast
Maria Forbes, FIREPOWER Teams

Maria Forbes is the Founder and President of FIREPOWER Teams. Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferable value as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transitions. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program.

LinkedIn

Steve Keck, Span the Chasm

Steve Keck, Span the Chasm, on The Exit Exchange podcast
Steve Keck, Span the Chasm

Steve Keck is the President of Span the Chasm, a company that uses a cultural data science methodology to integrate people data and data science for executive talent management, team alignment, and sales execution strategy development. Since December 2018, he has led efforts in team assessments, talent management, sales training, and executive coaching for high-growth companies. In addition to his role at Span the Chasm, Steve serves as Chief Revenue Officer at BoltCare, where he manages go-to-market strategy and sales initiatives.

He has also held leadership roles such as Chief Growth Officer at zPaper and Chief Navigation Officer at SRCC, focusing on aligning departments for growth and helping business owners implement ideas effectively. Earlier in his career, Steve was a Senior Training Architect at Payscape, designing sales training programs and managing learning systems. He has extensive experience in banking, having managed branches and business development at institutions like PNC, SunTrust Bank, and Atlantic States Bank.

A Georgia Tech graduate with a Bachelor of Science in Management and Finance, Steve is certified in BestWork Data Assessment and Salesforce, among other credentials. He combines expertise in sales strategy, talent optimization, and executive coaching to drive sustainable business growth and improve sales team performance.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Show Overview
02:00 Meet the Guests: Steve Keck and Maria Forbes
02:17 Understanding Human Capital in Exit Planning
04:35 Identifying Company Shortfalls and Owner Dependency
10:42 The Role of Data in Team Dynamics
18:10 Engagement Process and Strategic Goals
22:43 The Importance of Human Capital in Business Succession
23:58 Defining Culture, Management, and Environment
26:27 The Real Meaning of Alignment and Optimization
28:28 ROI and the Impact on Business Exits
33:30 The Role of Human Capital in Due Diligence
39:45 The Emotional Transition from Business Owner to CEO
41:48 The Value of Collaboration in XPX Atlanta
43:56 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.

Price Without Fear, with pricing expert Andrew Bailey

May 28, 2025 by John Ray

Price Without Fear, with pricing expert Andrew Bailey, on The Price and Value Journey podcast with host John Ray

Price Without Fear, with pricing expert Andrew Bailey (The Price and Value Journey, Episode 134)

In this episode of The Price and Value Journey, pricing expert Andrew Bailey joins host John Ray to explore why fear and hesitation dominate so many conversations around pricing. Drawing on his extensive experience as a pricing strategist and negotiation coach, Andrew shares how solo and small firm professionals can move from anxiety to confidence by focusing on outcomes, shifting mindset, and learning how to express value more clearly.

They discuss why price communicates more than numbers, how to handle pricing objections without falling into discount traps, and why clarity, not persuasion, is the key to powerful pricing conversations. If you struggle with how to price your services, talk about your worth, or respond to pushback, this conversation offers clarity, practical advice, and a fresh mindset.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from Andrew Bailey in this Episode

  • Pricing is not just a financial decision. It’s a story you tell your clients about your value. Too often, professionals price to be liked or to avoid losing business, rather than pricing to reflect their true impact.
  • Confidence at the pricing table comes from clarity. When you can articulate the results you deliver and back them up with real-world evidence, you can name your price without flinching.
  • Negotiation is often misunderstood. It’s not about tricks, pressure, or pushing for discounts. It’s about clear communication, options that fit the client’s goals, and being willing to walk away when a fit isn’t right.

Topics Discussed in this Episode

00:00 Introduction and Guest Welcome
02:04 The Psychology of Pricing
05:26 Overcoming Fear in Pricing
09:06 Building Confidence in Pricing
17:39 Value Proposition vs. Client-Defined Value
21:20 Quantifying and Monetizing Value
23:16 The Importance of Price in Business
23:41 Building Strong Client Relationships
24:45 The Value Conversation
25:43 Effective Client Engagement
31:18 The Role of Introverts in Sales
34:05 Negotiation Strategies
44:48 Confident Pricing Communication
47:54 Conclusion and Contact Information

Andrew Bailey

Andrew Bailey
Andrew Bailey

Andrew talks about 4 skills that combine to give people and businesses the confidence to “price without fear” and achieve the profit they deserve.

With so many businesses undervaluing what they do, he helps people discover and quantify value, price to their value, powerfully sell their proposition and negotiate with confidence and strength.

Andrew works with many businesses from corporate multinationals to SMEs, in the private and public sectors in a range of industries from consumer goods, construction, drinks and tobacco to online retailing, IT, printing, leisure, professional services and education.

He has published a book outlining his distinct approach, is writing his second book on pricing, value and negotiating, and is asked to contribute to other publications. He regularly speaks at events and seminars on pricing, value and negotiating and has his own podcast as a way of reaching more people.

Holding an MBA from Nottingham Business School, Andrew is also a guest lecturer at the Business School amongst others and teaches undergraduates, business students and company executives on the Executive Education Programme. He has been recognized and awarded fellowships by a number of business organizations, including the Chartered Inst. of Marketing, the Institute of Directors and the Chartered Management Institute.

Website | LinkedIn

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

The Price and Value Journey Podcast with host John RayHosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

How Hemophilia of Georgia Transforms Lives Through Innovation, Care, and Community, with Vic McCarty

May 22, 2025 by John Ray

How Hemophilia of Georgia Transforms Lives Through Innovation, Care, and Community, with Vic McCarty, on the Good2Give podcast

How Hemophilia of Georgia Transforms Lives Through Innovation, Care, and Community, with Vic McCarty (Good2Give Podcast, Episode 16)

In this episode of the Good2Give podcast, hosts Maria Walden and DePriest Waddy sit down with Vic McCarty, Chief Community Engagement Officer at Hemophilia of Georgia (HoG), to explore how this remarkable nonprofit is redefining comprehensive care for individuals with inherited bleeding disorders. From groundbreaking research and global outreach to scholarships and summer camps for youth, Vic shares the powerful ways HoG supports more than 2,200 patients across Georgia.

Hear how HoG’s partnership with the Community Foundation for Northeast Georgia amplifies their impact and why Georgia is one of the best places in the country to live with hemophilia. Vic’s passion, humor, and wealth of insight make the episode an inspiring conversation about mission-driven innovation, strategic fundraising, and holistic care, from birth to adulthood.

The Good2Give Podcast is presented by the Community Foundation for Northeast Georgia. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the full archive of shows by following this link.

Key Takeaways from this Episode

  • Wraparound Care from Birth to Adulthood: Hemophilia of Georgia provides comprehensive support—including medical, social, and emotional services—for patients throughout their entire lives.
  • More Than Medical: Through youth leadership camps, educational scholarships, and a focus on mental health, HoG addresses the full spectrum of living with a bleeding disorder.
  • Strategic Partnerships Matter: Vic highlights why HoG chose to partner with the Community Foundation for Northeast Georgia and how this collaboration is expanding their donor reach and mission capacity.
  • Global and Local Impact: HoG’s “twinning” initiative helps develop care infrastructure in underserved countries, while maintaining Georgia as a national model of care.
  • Education is Power: Most people don’t understand bleeding disorders or the difference between HoG and more visible organizations like the Red Cross. Raising awareness is essential—and personal stories help.

Topics Discussed in this Episode

00:00 Introduction to the Good2Give Podcast
00:19 Meet the Hosts and Vic McCarty
00:46 Vic McCarthy’s Role and Impact
01:41 Partnership with the Community Foundation
04:12 Hemophilia of Georgia’s Mission and Programs
06:01 Research, Scholarships, and Global Aid
13:58 Understanding Hemophilia and Von Willebrand Disease
16:04 Summer Camp and Volunteer Opportunities
20:14 Navigating Life with Hemophilia
21:08 Introduction to Hemophilia Care
21:53 Comprehensive Support Services
22:34 Insurance and Financial Assistance
24:37 Personal Stories and Experiences
27:28 Detection and Diagnosis
31:05 Lifestyle and Holistic Approaches
33:39 Mental Health and Emotional Support
35:54 Scholarships and Career Support
37:53 Final Thoughts and Contact Information

Hemophilia of Georgia

Hemophilia of Georgia (HoG) is a nationally and internationally recognized nonprofit organization that provides programs and support services for people with hemophilia, von Willebrand Disease, and other bleeding disorders. HoG is the only agency of its kind in the state and is dedicated to enhancing the health and wellness of the bleeding disorder community by providing excellence in comprehensive health care, education, advocacy, and the support of research to transform lives.

Since 1973, Hemophilia of Georgia has been providing blood-clotting medications, home infusion training, educational programs, and clinical services. The Georgia General Assembly has honored Hemophilia of Georgia (HoG) every year for the exceptional work that the organization and its staff have done in serving the community of people with bleeding disorders over the past ten years. Dedicated to their mission, the people at Hemophilia of Georgia know it takes more than medicine to support the bleeding disorder community.

HoG works to enhance health care and quality of life while actively pursuing a cure through research funding. Hemophilia of Georgia looks forward to the day when we live in a world where people live free from bleeding disorders.

  • HoG is a trusted resource for medical providers and offers rewarding opportunities for volunteers and donors.
  • HoG’s nonprofit pharmacy provides convenient home delivery of clotting factor and other medications at competitive prices.
  • HoG is guided by a volunteer Board of Directors that includes individuals who have a bleeding disorder.
  • For 50 years, Hemophilia of Georgia has provided a wide range of programs and services, including blood clotting products, home infusion training, education, and activities for people who have hemophilia and other bleeding disorders.

Hemophilia of Georgia exists so that people affected by bleeding disorders live as normally and productively as possible.

Website | LinkedIn | Facebook | Instagram | X (Twitter)

Vic McCarty, Hemophilia of Georgia

Vic McCarty, Hemophilia of Georgia
Vic McCarty, Hemophilia of Georgia

Vic McCarty currently serves as Chief Community Engagement Officer at Hemophilia of Georgia.

Since 2000, Vic has been involved in nonprofit organizations and fundraising, where he has been creating and improving signature events, managing budgets and timelines, and working closely with planning committees and volunteers. Vic is responsible for creating the Trot to Clot Walk event for Hemophilia of Georgia.

Vic also has a strong background in strategic and visionary planning, engaging community stakeholders, securing charitable support from corporations, and providing training for event committees and volunteers. He has worked with business executives, community leaders, college students, and internal staff on creating and implementing signature events as well as developing vision plans and timelines for signature events. Vic has worked with several nonprofit youth organizations, serving as both a volunteer and staff member.

Vic resides in Marietta with his wife, Shanie, and two kids. He enjoys traveling, cooking, spending time with family and friends, and volunteering with the Georgia 4-H Foundation.

LinkedIn

About the Good2Give Podcast

The Good2Give Podcast celebrates the work of donors, nonprofits, and the causes they care about. DePriest Waddy and Maria Walden are the show’s hosts, and the Community Foundation for Northeast Georgia is the presenting sponsor.

The Good2Give Podcast is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the full archive of shows by following this link. You can also find the show on all the major podcast apps, including Apple Podcasts, Spotify, and many others.

Community Foundation of Northeast Georgia

At the Community Foundation for Northeast Georgia, everything they do centers around one purpose: improving the world through the power of philanthropy.

On a fundamental level, they do that through managing funds held in trust, donated by individuals, organizations, and businesses. Most funds are donor-advised funds, similar to savings accounts. These funds are pooled for investment purposes, and their income is used to make grants for a wide variety of charitable purposes.

But the Foundation’s goals extend far beyond managing funds. They desire to strengthen the communities they serve in Gwinnett, Northeast Georgia, and beyond by providing leadership, addressing community needs, and assisting individuals and organizations with their charitable giving.

Connect with CFNEG:
Website | Facebook | LinkedIn | Twitter | Instagram

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K. Tunison

"Hosting a radio show and podcast on Business RadioX® has allowed us to meet with and create warm relationships with more top executives and decision-makers faster than we could on our own. It's been good for business!"

N. Toptas CDI Managed Services

Great webinar today with the UGA SBDC. Love the SERVE concepts and details behind executing this strategy. Thank you for sharing.

J. Haller

"They do a great job in focusing business conversations on the listener."

Weiss Associates

"Thank you so much for the wonderful opportunity Phoenix Business RadioX gave us. What a terrific interview!  It can be a challenge for smaller businesses to get exposure, and we really appreciate it very much."

Moose Exhibits

"As a studio partner, Business RadioX® does these things extremely well - increases visibility and credibility, accelerates relationships with the right people and creates quality content. I cannot think of any business that this would not be a great fit for." 

Karen Nowicki, Phoenix Business RadioX®

"Our weekly show offers useful information and helpful hints to small business owners, which is the market we serve. I've received positive feedback from our clients while also opening doors to prospective new clients."

J. Moss Embassy National Bank

"Thanks to our weekly radio show we have been exposed to businesses from all over the country, and even in other parts of the world. We now have clients in South America and the Philippines as well as across the U.S.. This would not have been possible without Business RadioX®."

Sterling Rose Consulting Corp.

“Our partnership with Business RadioX has given Subaru of Gwinnett great awareness within the business community and we are excited about our continued partnership.”

Steve Kendrick Executive General Manager, Subaru of Gwinnett

“If you have a concept for a show or a message you want to convey, you can count on Business RadioX® to be your creative and steadfast partner, with unparalleled professionalism and attention to detail.”

Dan Miller Wealth Horizon

"Thank you, Lee Kantor and Business RadioX® for giving small businesses a platform to share our stories!"

Maryellen Stockton Work Well Wherever

“Our show on Business RadioX® has not only provided a positive and memorable way to engage with our current and potential clients, but our return on investment has fast tracked our growth. Our initial 90 days of the show netted >$500,000 in new business agreements, and we were able connect with many higher level clients than previously. Thanks Lee, Stone, Kevin and crew!”

Tanya Mack, President of HealthGate

"Our own local zoo crew right here in Gainesville, Georgia! Love this bunch of loyal North Georgia business advocates! They love what they do and shine as they do it, all while promoting business leaders and our lovely community! Listen in to their podcasts, give their page a and share with your friends!"

Kat Reinacher Wofford

"Great people and a terrific local business here in N Georgia"

Bernadette Johnson

" Thank you for inviting Level Up Haircuts to your show. We had a fun and great time"

Angelica Tabor Fells, Owner Level-Up Haircuts

"Love what North GA Business RadioX does for the business community"

James Barber

"Thank you so kindly for allowing me to be on GWBC Radio! You really put me at ease and this was an amazing experience."

Bianca Thrasher-Starobin CEO, 23 Consulting

"Gary and Stone are an incredible duo on Business RadioX's Good Morning Cherokee. They made us feel so comfortable and at ease about being on air.  Conversation was organic and natural.  These two guys are true professionals and focus on helping lift and support local businesses.  We are looking forward to connecting with them again soon!" 

Maggie Clifford & Cindy Austin Allee and Main

"Thanks again for being a part of the "Podcasting for Beginners" class. The feedback from the participants was clear that they got a lot out of the session. We would love to have you be a part of the more advanced class "Podcasting for Profits"

Alicia Johnson Program Coordinator, Georgia SBDC

"That super cool moment when a total stranger hears you speak, turns to you and says; "I know your voice, I listen to your podcasts." That happened today!"

Tom Sheldon Studio Partner, Northeast Georgia Business Radio

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