

WHY Healthcare? E34
Inspirational stories, leadership styles, life lessons, pivotal moments, business tips, and more were shared on this episode of Collaborative Connections Radio Show and podcast, sponsored by KLM Consulting, Marketing, and Management.
Host, Kelly Lorenzen was on-air with Judy Smith of Smith Hager Bajo, Inc., Madeline Frederick with Children’s Hospital Los Angeles (CHLA), and Megan Duffy with DLR Group.
They also shared why they chose healthcare, their BIG WHY, brands, values, culture, and what collaboration means to them.
It was such a dynamic conversation with these amazing business leaders and worth the listen.
Smith Hager Bajo, Inc., is a consultant-owned firm committed to making a difference in the health care of women and children.
Since the firm was founded by three women in 1995, it has become recognized nationally for helping hospitals improve their services and environments for women and children.
Collectively, consultants have completed more then 2,000 projects ranging from strategic business planning of women’s health services to facility planning for state of the art children’s hospitals.
Judy Smith started her hospital career at WakeMed in Raleigh, NC. She worked with several health systems before moving into the world of managment consulting and facility planning.
As a consultant, she has successfully completed more than 1,000 women and children’s hospital projects in six countries, and is an active lecturer, author and strategist.
She has devoted her career and significant personal time to improving the health environment for women and children.
Connect with Judy on LinkedIn.
Founded in 1901, Children’s Hospital Los Angeles is a worldwide leader in pediatric and adolescent health.
Madeline Frederick is a hospital executive, with expertise in strategic planning, operational improvement, and aligning resources with organizational goals.
She has twelve years of experience in healthcare administration, including roles with the VA Health System, academic health systems, an NCI-designated cancer center, and currently, a children’s hospital.
While she has built her career in southern California, she is originally from Kansas City, and earned her Master of Health Services Administration from University of Kansas Medical Center.
DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new construction, renovation, and adaptive reuse.
Their promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients; local communities; and the planet.
DLR Group is 100 percent employee-owned and fully supports the initiatives and goals of the 2030 Challenge, and is an initial signatory to the China Accord and the AIA 2030 Commitment.
Megan Duffy is a Principal at DLR Group and has over 20 years of experience in interior design and planning services for public and private sector clients including healthcare clients.
As Senior Interior Design Lead, she takes pride in her role as a mentor, leader, and creative spirit. She takes on every project with an eye toward expressing the goal and mission of every client.
About Collaborative Connections
Kelly Lorenzen started the “Collaborative Connections” show to bring her clients and favorite charities together to meet each other, connect and collaborate in life and business. 
She hopes to build a stronger community one show at a time.
About Our Sponsor
KLM is a one-stop support shop for small business owners who are starting, growing, or trying to sustain. Our purpose is to foster the growth and prosperity of small businesses in our community.
Entrepreneurs & small business owners come to KLM for support in all areas of business. KLM clients think of us as a concierge, business snuggy, another arm, or duplicate for the business owner; They call us when they need us. Business owners can continue to do what they love while having the support they need when they need it. 
About Your Host
Kelly Lorenzen, CEO of KLM, is an award-winning entrepreneur with over 15 years of business-ownership experience. She is also a certified project management professional.
Kelly’s expertise is in business development, customer service, marketing, and sales.
Connect with Kelly on LinkedIn, and follow KLM Consulting on Facebook.



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