

Take Care of Your People or You’re Toast E17
From growing up in a coal mining town to growing a company with a great company culture- it was a good thing Kindra and Rick had the full hour to talk together.
The conversation was so open and honest from Rick as he talked about the ways that he has open arms towards his employees. He fully understands the way to support his people. Even when it comes to having BBQ’s and get togethers with the staff, they invite back past employees to attend as Alumni to the events.
This show is a great show to listen to for some snippets of positive thoughts and feedback for CEO’s to take care of their teams.
“Don’t under emphasize how important it is to work on and improve your people and processes. If one of those are broke then you are toast.”
Field Agent is a global Work-On-Demand Platform. Harnessing smartphones across the country, the Field Agent platform bridges the gap between brands and their customers.
Rick West has co-founded multiple start-ups, including the Northstar Partnering Group, CORE4 Research, JOYN, and most recently Field Agent.
He is a mentor and speaker within the entrepreneurial community and an active board member. He is also a member of the global Endeavor Entrepreneur network.
Rick is an 8 wing 7 and has a BBA in Personnel and Industrial Relations with a minor in Economics from the University of Kentucky.
Follow Field Agent on LinkedIn.
About Culture Crush
Culture Crush is officially relaunched! We are thankful to Debra Caron who launched and hosted the show originally. Culture Crush is back with a new host but the same focus- highlighting what makes a great company culture and how it affects the overall success of a company.
Culture is not just a tag word to be thrown around. It is not something you throw in job descriptions to draw people to applying for jobs within a company.
According to Marcus Buckingham and Ashely Goodall in their book Nine Lies About Work, “Culture is the tenants of how we behave. It’s like a family creed. This is how we operate and treat each other in the family.”
On this long form podcast we will highlight companies local to Arizona and beyond that are crushing it with great culture!
We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company.
About the Host
Kindra Maples is your new host taking the lead on the relaunch of Culture Crush! She is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio).
She worked for over 15 years in the zoo industry working with animals and the public. Her passion of working with animals shifted into working with people in education, operations and leadership roles. From there her passion of leadership and helping people develop has continued to grow.
Then came the opportunity for relaunching the Culture Crush Podcast and she jumped on it. Leadership, growth, and strong company cultures are all areas that Kindra is interested in diving into further.
Shout Outs
We want to thank a few people for their behind the scenes effort in helping this relaunch to come to life. James Johnson with Tailored Penguin Media Company LLC.– It is a small, but powerful video production company with a goal to deliver the very best by articulating the vision of your brand in a visually creative way. Gordon Murray with Flash PhotoVideo, LLC. -Flash Gordon has been photographing since high school and evolving since then with new products that will equip, encourage, engage, and enable. Renee Blundon with Renee Blundon Design – She is not only one of the best free divers (that’s not how she helped with the podcast) but she is great with graphics design and taking the direction for the vision that you have while also adding creative ideas to bring to your vision to life.
These are just a few of the folks that supported the relaunch of the podcast. If you would like to be part of the Culture Crush team or would like to support underwriting the show- please reach out: culturecrushpodcast@gmail.com



Ashley Gagnon has been in the law enforcement profession in the valley for 19 years and spent 6 years in the Marine Corps both active duty and reserve. During his career, he held the position of patrol officer, fulltime proficiency skills instructor at the academy, transit enforcement officer, and property crimes detective.
Paul Gulli, Contract Security Director with 

Lieutenant Colonel Celeste M. Snyder is currently assigned to the Joint Force Headquarters, Arizona Air National Guard. As the Diversity, Equity, and Inclusion (DEI) officer she directs, coordinates, and oversees DEI functions for military and civil support missions through the Department of Emergency and Military Affairs.
Major Daniel Richard Romero is the Director of Operations for the 56th Civil Engineer Squadron, Luke Air Force Base, Arizona. He leads 204 personnel maintaining and sustaining 1,043 facilities, a 3.7 billion dollar infrastructure, and the 1.7 million acre Barry M. Goldwater Range in support of 171 F-35 and F-16 aircraft which make up the world’s largest fighter wing.
Chaz Schrader was born in Southern California where he joined the Navy in 2013. He has been active duty since then culminating in eight and a half years of active service.
After grow up in rural New York and joining the United States Army, Kelly Greene learned quickly to adapt to her surroundings to be successful. She attended Wittenberg University in Springfield, Ohio to earn her Bachelor’s Degree in Elementary Education.
Claire Conway is the STEM Ecosystem Programs Manager at 


Cara Durfee is the Chief Operating officer for Dahlia’s Hope and is a licensed Clinical Mental Counselor. Cara Durfee has a master’s degree in Clinical Mental Health Counseling, a bachelor’s degree in Psychology, and professional experience in both mental healthcare operations and administration.
Cherstyn Stockwell and her husband, Matt Stockwell, are founding board members for Dahlia’s Hope. They are the parents of six wonderful kids and they include their family in serving with Dahlia’s Hope.
Faith Robles is the founding survivor of Dahlia’s Hope. As a young teen, Faith was trafficked from her country to a large US city and forced into sex trafficking. In a moment of bravery, just before she turned 18 years old, Faith escaped her traffickers and began to rebuild her life.
Michelle Jones is the President and Co-Founder of 



Ann Cvelich began her career with Marriott in 1981 at the JW Marriott Camelback Inn as a Good Morning Girl in the Navajo Room. She moved to the Scottsdale Marriott Suites in 1990 before crossing brands into SpringHill Suites, TownePlace Suites and Courtyard.
Travis Gepson
Jodi Low is an accomplished corporate trainer, inspirational speaker, and the Founder and CEO of 


David Kotter is the CEO/President of Integrity Capital, LLC since 2003. His Company focuses on proactive commercial mortgage services for clients throughout the United States. Loan parameters are 5 to 100 million and they have funded over 800 Million to date.
so they can become more sustainable, more profitable and more valuable.
After serving in C-level finance and operational roles for multiple entrepreneurial companies, Ryan Weissmueller realized his dream to serve the entrepreneurial community even further by founding Fintrepid Solutions.





Mario Trentim is currently Citizen Developer at PMI.org, founder at
As the Head of Operational Excellence at TrackVia, Matt Hubbard works to bring citizen development programs to organizations using his 20+ years of operational excellence experience.
Joe Pusz started 



Don Richardson, 66, has been married to Debbie for 42 years and they have two sons, Keith 36 and Kris, 35, who both run separate parts of the business.
With a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through
Scott McIntosh Co-Founded MAC6 with his son Kyle in 2011 after he grew and sold a $50M (annual revenue) mining engineering business.



Neil Twa is the founder and CEO of Voltage Digital Marketing. He has been launching, operating, and growing private label e-commerce businesses for the last 9 years.













