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Kendrick Jones from Summit Funding Advisors and Tamara Lewis from Pink Pearl Hero

October 20, 2021 by Kelly Payton

Cherokee Business Radio
Cherokee Business Radio
Kendrick Jones from Summit Funding Advisors and Tamara Lewis from Pink Pearl Hero
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This Episode was brought to you by

The Innovation SpotAlma Coffee

 

Kendrick JonesKendrick Jones, Mortgage Lender with Summit Funding Advisors

Kendrick has lived in Cobb county her whole life (currently barely live in Cobb – just across the county line!), and she’s always loved Cherokee County and Woodstock. Kendrick had originally planned to teach economics as a career, but in graduate school realized she wanted to be face to face helping people’s personal economics! She has now been in the mortgage industry since 2017, and takes her love for learning and teaching to smoothly transition her clients through the loan process, with as much guidance as they seek.

Summit Funding AdvisorsConnect with Kendrick on LinkedIn and Facebook

 

 

 

Tammy LewisTamara Lewis, VP of Pink Pearl Hero

Tamara (Tammy) Lewis, MPH Regional Vice President, Primerica Pink Pearl Hero, Non Profit Founder, CEO of 1DopePlanner Tammy (Brown) Lewis, hails from the mighty “ Show Me State” of St. Louis, MO! This wife and a mother of two beautiful girls, visions herself as a “Servant Leader” to her community in any work-capacity that she has been in.

Tammy started her career as a Health Educator, carrying on various roles in the community sector, research and development, as well as the corporate setting, in pharmaceuticals. Her pharmaceutical roles have varied from Sales Representative, Regional Field Trainer and District Business Manager. She has a total of twelve (12) years experience in pharmaceuticals from Pfizer Pharmaceuticals and Novo Nordisk combined.  In the most recent years, Tammy took a 360 career change from corporate America and jumped into the world of finance and entrepreneurship as a Regional Vice President, in Primerica. Her focus is to help people get on “The Right Side of Wealth” and put a financial game plan in place to help people succeed at the money game.

A life changing diagnosis of breast cancer, has birthed two new passions. She is the the Founder of Pink Pearl Hero Non Profit that focuses on Self Awareness Self Love, and Self Care for all women while advocating for breast cancer awareness and women’s empowerment. Due to limitations during her breast cancer journey she create a digital planner, 1dopeplanner that integrates digital and paper planning in one platform that allows people to be more productive. With a continuous focus on community service, she is also a member of Delta Sigma Theta Sorority, Inc. and Girl Scouts of America.

Pink Pearl HeroConnect with Tammy on LinkedIn and Facebook

 

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Speaker2: [00:00:23] Welcome to Cherokee Business RadioX Stone Payton here with you this morning, and today’s episode is brought to you, in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which of course means from seed to cup, there are no middlemen. Please go check them out at my alma coffee and go visit their Roastery Cafe at thirty four point forty eight Holly Springs Parkway in Canton. As for Harry or the brains of the outfit Letitia and tell them that Stone sent you. You guys are in for a real treat this morning. First up on Cherokee Business Radio, please join me in welcoming to the broadcast with Pink Pearl hero. Miss Tami Lewis, good morning.

Speaker3: [00:01:09] Good morning. How are

Speaker2: [00:01:11] You? I am doing well, so delighted that we’re finally getting a chance to do this show. You and I at one networking event, fundraising something or another will point at each other very quickly and we’ve got to get together. We’ve got to do that thing right, right? And now we’re finally getting a chance to to do it. Pink Pearl Hero Mission Purpose. Tell us a little bit about this organization.

Speaker3: [00:01:35] Yeah, so this was actually placed. So it’s I always call it Pink Pearl Heroes, part of my Jonah moment. It was not in my vision at all. It was something that just kind of happened. But so little history about it, how it really started. So in July of 2018, I actually was preparing for my first 5K. Well, it actually was a 10k. I thought it was a 5K. I found out 30 days before. Oh, it’s a 10k. So the peach tree here. So the whole time I thought it was a 5K and I was training for this race and I would go back and forth from St. Louis to Atlanta because I was working and one day I was running in my pearls and this kind of had the pearl started. And this couple, this older couple stopped me in mid run and said, Are you running in your pearls? I’m like, Yeah. And they were like, That’s really classy. I’m like, That’s me. And so the kind of like that’s where the pro came from. But then 30 days later, I get diagnosed with breast cancer, so I was at my healthiest of my life, ran a 10k that I thought was a 5K, and 30 days later, I get diagnosed with breast cancer and my whole life changed. And during that process, I was going back and forth. I mean, so we went from, you know, the mammogram. We went from the ultrasounds to the biopsies to the like, the MRIs. And we, you know, finally found out that it was on my left breast and I had to get a mastectomy.

Speaker3: [00:03:02] So as I was going back and forth, I would stay up late at night because of the type of surgery I had. I had a what’s called a. I had the double mastectomy and I had a lattice CMOs Dorsey with reconstruction surgery. So I had a genius plastic surgeon. But the surgery, you know, I wanted to know more about it. So just like everybody else in the U.S., what do we do? We go Google it. So I went to Google to see what the surgery was going to look like, what it was going to be about and when I would go on Google and I would see women, but I never saw women who look like me. And I was like, well, you know, if if breast cancer really affects women of color, mainly black women, like we have higher death rates than other women, I did not know that. Yeah, we have higher death rates and other women, and a lot of it is because we’re finding out later and there’s more aggressive types. But because I didn’t see me, I’m like, Somebody needs to start talking about it. And you know, there’s, you know, some celebrities, they were talking about it, but I never saw the common woman. And I hate to say common cause I don’t consider myself common, but you know what I’m saying? And so I was like, You know what? Somebody needs to talk about it, and I had a moment. It was like at three o’clock in the moment, this is in the morning.

Speaker3: [00:04:14] This is where I get all my great ideas. I get 3:00 in the morning, of course, and I was like, You used to be a health educator. So I used to be a health educator. And my first project as a health educator was the breast cancer and cervical project in St. Louis. And I’m like, Why are you waiting on someone? This is your background. Why don’t you do it? And so I was like, But I struggle like, what am I going to do, what I’m going to talk about and I’m going to start this organization? What’s the name going to be? Yeah, we’ll put pink in it. And then, of course, that’s where the Pearl came in. And then the hero came in. Because the National Institutes of Health actually had a study about the hero syndrome for women about how we take care of everyone else, and then they looked at it by race. But women as a whole because we take care of everybody else. I mean, that’s just we’re just nurturers by nature. But we always put ourselves last. And when I found out about my breast cancer, this was my second time rescheduling my, well, woman exam because I got busy and I had something else to do. So I was like, Oh, I’ll just reschedule it. So, I mean, it was all divine timing. It happened when it was supposed to happen, but that visit was supposed to happen like months, you know, before that. So. And that’s how that’s how it started. It started right from there.

Speaker2: [00:05:29] So talk about the screening, how important is screening and is that a yearly thing twice a year?

Speaker3: [00:05:37] So, you know, women in general should do their monthly breast self-exams and there’s, you know, great resources. You know, now that we have more technology, you know, women can go online and see videos of how to, you know, actually do a proper breast self-exam. But I mean, you know, we need to start teaching our younger girls how to do it. You know, I actually did a a workshop for one of the Girl Scout troops and we were talking about breast cancer, and I asked him how many of them knew how to do a breast self-exam, and no one knew. I’m like, OK, so there’s problem number one. Yeah, we got to start earlier and then women over 40, that’s when we’re supposed to start to get our mammograms. So I got diagnosed when I was 44 and that was my first mammogram, so I was already four years behind. So, yeah, at 40, that’s when the mammograms are supposed to start happening.

Speaker2: [00:06:29] And if this kind of thing is identified early, the earlier we know the the better.

Speaker3: [00:06:35] Yes. So the type of breast cancer I had was ductal carcinoma, so I had ductal breast cancer and I was I’m just a little aggressive. I mean, people who know me know that I’m pretty aggressive. I was like, we were doing this guns blazing because I’m only doing this one time. But the earlier that you can find out, the higher you know your your mortality rates are so right. So I mean, early detection is always key. It’s always key.

Speaker2: [00:07:02] Now are there aspects to, I don’t know, lifestyle diet that can impact this? Or do we know yet?

Speaker3: [00:07:09] So so I actually did get genetic testing done because I have two daughters, and so I wanted to make sure I didn’t have the BRCA gene. So that’s the gene that’s a carrier for our marker, for breast cancer. And if I did, then we knew how to take care of them so they can be a little bit more aggressive. And all my genetic testing came back negative for all cancers, which like, would they test me for everything? So which led me to know that it is environmental, that it had to be something that I ingested? Put it on me. I mean, I’m learning some things that are going on in the in St. Louis. It’s called Cold Water Creek. You can kind of look it up that there’s a higher rate in the county I lived in actually has the second highest rate of cancer and actually breast cancer in the U.S. and I’ve lived there twice. Like in high school and then again when my husband and I built a home there. So. And it was during the exposure period. So now I’m trying to figure out, hmm, I wonder. But I mean, that’s just one isolated incidents. But I mean, a lot of it is, you know, lifestyle and environment as well.

Speaker2: [00:08:21] So Pink Pearl Hero, is this an organization? Is this a group of do you have like Margarita Mondays? You get together and raise money with drinks?

Speaker3: [00:08:29] We actually did have a pink drink for one of mine.

Speaker2: [00:08:32] It’s fantastic.

Speaker3: [00:08:33] So we I’m really just now coming out and. Putting the plan together to get some things done, because I just got done in December, like with all my surgeries and procedures. Oh wow. So I had in total five surgeries and did 28 radiation treatments once it was all said and done. And so now I’m like getting back up to speed where I’m like, OK, so now we got to, you know, put some action to, you know, what we said we’re going to do. So right now, it’s our it’s our nonprofit. And I was I knew I wanted to give back my story as part of that just to, you know, you know, talk to women about, Hey, so you look perfectly healthy, but you never know what’s going on, you know, deep down. And one of the things that we decided to do, I went back and I said, what were some of the things that made me happy during the process? And I had a couple of girlfriends that would send me like a box, just a box of stuff, funny stuff, gift cards, self-care, things. And I was like, Well, what if we do a hero box? And in the hero box, because I’m big on women’s empowerment, that the like big ticket item comes from a woman’s own business. And so that way I can still support women. I can support breast cancer. And so throughout this the pandemic, I’ve been meeting with women who have their own businesses, and in my mind, I’m like, So how can I help her and how can she help me help breast cancer survivors at the same time? So I’ve met some phenomenal women, got some great ideas of items and content to put inside the hero box, and it checks off the box of all the things that I want to do.

Speaker2: [00:10:14] I wish you’d have been in the studio last week or actually, we have another episode this afternoon at the women in business, and so they’re always in here talking about their business side. But some of these folks, I think you already know, but that would be it might be fun to have you plug into that sneak back in

Speaker3: [00:10:29] If you let me.

Speaker2: [00:10:30] So speaking of business and work, what kind of impact and how do you integrate the the two?

Speaker3: [00:10:39] So so again, my background is actually health care. And I was in the health care industry and I was in the pharmaceutical industry as well for about 14 years. And so I just I mean, like I read research different. I look at, you know, like chlorophyl, like how does chlorophyl help? So bringing all those things to the table? But then when it comes to the the business aspect, my personal story is what I use because I’m a broker partnering with my husband in financial services. And I mean, I did a total 360. I always tell people I went from selling legal drugs to selling money. That’s me legal, legal. Anyway, so.

Speaker2: [00:11:21] So what kind of what kind of broker?

Speaker3: [00:11:22] What what’s the work? So so I’m in a broker and financial services, so I do investments, life insurance, those types of things. And I help people, you know, build their own businesses. So I have a team of agents as well. But my personal story is where I kind of wrap all that in because when I did get diagnosed and you know, a lot of people don’t want to think about death, but I actually did. I had to think about it because I had, you know, we have children and, you know, I told my husband, I said, Look, if anything happens to me, you guys are financially OK. I know we don’t want to have that conversation, but we’re financially OK. And you know, my thing is, if you’re fighting and you’re especially if you have children or someone you want to build a legacy for, why would your death like, stop that and people don’t want to have those tough conversations. But I knew I already had those things in place, and I talked to women all the time. I’m like, If my story doesn’t impact you enough to say I ran a 10k and 30 days later I got diagnosed with breast cancer and we we had no idea how severe it was at that point. But then, you know, the other thing is the type of life insurance that I have that it has, like a terminal illness benefit in it. So I had access to money. So then the other part of my brain is, well, if it’s more terminal, you got access to money and you can go find the cure. So if it’s in Sweden, if it’s in Mexico, you have access to money to go find the cure.

Speaker3: [00:12:43] So mindset wise, I mean, I’ve talked to some other, you know, breast cancer survivors, and the financial part is the biggest part of that. It’s the biggest part because it’s like, how am I going to pay the bills? How am I going to keep money coming in? How am I going to, you know, still be able to have health care, those things? And that was never the finance part was never an issue. And the business that we have, we have a business that has passive income. So I did not have to work. I just like chose to work and it worked when I wanted to, you know, going through radiation the first week, I was like, Oh, this is a piece of cake. The second week I was like, Oh, this is different, you know? And by the third and fourth going into the fifth week, you know, your your body starts to change. And what I found out is radiation is the equivalence. And this is what the nurse was telling me. It’s like if you were outside on the beach and you just laid out there for twenty four hours with no sons. That’s what a dose of radiation is. And I call it the Benjamin Button effect, too, because I was just like, I look a lot younger now than I did. I don’t recommend that for people to do that, but I think a lot of that’s just mindset. And then just, you know, the the love of of life and just loving life right now. So but having those things in place because one in eight women will get breast cancer in their lifetime.

Speaker2: [00:14:04] Wow. So part of your work all along was somewhat dedicated to bringing peace of mind to to professionals and families, but even more so now. Yes. And a dimension to it. So how can I don’t know what the right term is, layperson? How can you know the middle aged guy, right? Be supportive of the people who are going through this or in general, just knowing that it is a that it is something that needs that people need help with. And when you find out, you know, cousin Lacey or your sister in law has breast cancer, what is the best set of responses to something like that?

Speaker3: [00:14:45] So ironically, and I’m a true believer in you have not because you ask not. And one day I was like, You know what? I really need a guy that I can talk to who understands breast cancer. And that’s where one of my board members. His name is Latrell. His mother actually died from stage four breast cancer, and then two months later, he gets diagnosed with Hodgkin’s lymphoma. So he had to go through chemo. So he, like, really understands cancer. And so he’s one of he’s the only male that’s on my on my board, not by design, but I did, you know, want him on the board to get a male perspective on how do you support a woman who does have breast cancer? And it’s, you know, I think most people think, Oh, yeah, your wife know it could be your mom, it could be your sister, your cousin, a coworker, a friend. And how do you do that? You know, I think some of that and those are the conversations that he and I did a like a zoom during when we were all like on lockdown lockdown and we just had conversations. And he and I need to do that again. I actually need to call them because a lot of people, men and women like tuned in and asked questions like, How do you how do you support a woman? I think, you know, a lot of it is is really understanding that she’s going to have highs and lows and that she’s not going crazy.

Speaker3: [00:16:07] She’s just having highs and lows because like every day, anytime you have a new surgery, it’s like a different you and you got to get used to the different you, especially if you’re going through like reconstruction. I mean, breast cancer is a little different because for a woman, that’s her femininity, and now she she’s a different woman. And if she has reconstructive surgery, she’s a different woman. Every surgery. And it’s that. And then also just if you know, you know, if you know a woman, I mean, especially a woman who’s important in your life, I mean, just ask her, look, you know, not too much information or TMI, but did you do your breast self-exam this month? I’m going to take you out to dinner, I don’t know. But but having those conversations because, you know, I tell people, I said, the one thing that there is no vaccine for right now is breast cancer, right? And it is real and the rates. I haven’t seen the most recent data, but the rates are going up of. Undiagnosed accounts, because a lot of women aren’t going to get their mammograms because they’re not going into the clinics or the health centers or the hospitals because of where we are right now. Oh man, yeah,

Speaker2: [00:17:21] I hadn’t thought about that. So there’s this, there’s the education component. And then there is we’re also trying to fund new research so that we can find some mitigating a cure that that kind of thing. And so have you got some? I know it’s a year round thing for you. Yeah, I find that we one of the things that I love about being able to do something like this is we can talk to folks who lead causes. In my experience has been, you know, for them, the cause is a year round thing, right? But there’s a lot of attention around it here in this culture in October. So there’s some there’s some stuff happening this month, next month, I would think that we ought to pay some special attention to foods or some upcoming.

Speaker3: [00:18:08] So I actually did a walk last Saturday, so it was kind of like a kind of impromptu walk, but I was like, I got to start somewhere. And I had a great group of people that were there who supported. I’m going to do like a mini walk. Actually, I’ll take that back. I did a the sister strut in St. Louis because St. Louis is where I’m from. I always go back there and I did a they did a parade this year because of COVID, but normally they do like a walk and a 5k. So a 5K is on my radar because you know of the running and running actually was my therapy during the whole process. Like my doctors would say, can you please like hold off, maybe for another week before you start? Because that was always my question when can I go back and run? When can I go run? When can I get on the trails? Because I knew if I was on the trail, that means I was progressing. And then it also helped, like with the with the mentors. So for us, the things that are in the horizon are a 5K.

Speaker3: [00:19:06] So we got to look, look at that. Also, a golf tournament has come up and, you know, working with different women in business and just different business partners and not just women. But there’s also some men with businesses that want to support our cause as well. So we’ve been looking at doing like silent fundraisers. And so we want to do something every month, not just in October, because everybody doesn’t rush to get mammograms in October like they’re on sale or something. But that’s that’s one of the definitely things that we want to do is to do something every month and to get these hero boxes out. So the hero box. My thought process has been that I want to make sure that a survivor is getting what I what we, you know, raise funds for. And so I’ve strategically targeted actually for hospitals that have cancer centers to work with the nurse navigators because I loved my nurse navigator here at Kenneth St. and we still like I still see her at the grocery store as kind of fun.

Speaker2: [00:20:10] What’s I’m forgive me, nurse navigator to say a little something about that.

Speaker3: [00:20:14] So a nurse navigator, which I never knew was in existence until I had breast cancer, is literally a nurse who navigates you through the process. And she and I, Lisa and I still talk to this day and like, I’ll call her, email her and say, Hey, I need this, or or can I come into the office and you know, and talk to you, and what do you think about this? But she helped me through the whole process, like she was one of the people that I saw after my surgery. And I was like, How did I mean? I guess she remembered, You know, she has my chart. Of course, I was like, How did you remember my surgery yesterday? But they navigate you through the process.

Speaker2: [00:20:48] Talk about a hero.

Speaker3: [00:20:49] Yeah. Yeah. And so we want to do something special for them to you because that I mean, just I mean, just imagine, you know, I mean, women, you know, kind of when we’re PMC, we’re always like this. Just imagine adding, you know, a new issue or a new part of your life with breast cancer and then having to work with multiple different women all the time, every day. Yeah. So we want to do something special for them, but we want to make sure that they physically have the boxes so they can give the boxes out to the women that are going through their process.

Speaker2: [00:21:24] So what do you need more of now? You need you need people involved. You need money, you need ideas. What? What do you need the most right now?

Speaker3: [00:21:32] So we need all the above, OK? People also ideas, you know? So you know, when I especially like when I’m talking with people, I’m always thinking, how can I incorporate their business into the box like I was talking to Chelsea? So Chelsea was on last week.

Speaker2: [00:21:49] For those of you who have not heard last week’s women in business, Lori Kennedy with Alpha Omega Automotive hosts that show. Last week we had Chelsea winners. We had her sister in law, Jessica. Yeah, and we had Ramona long and all man, it was fantastic. Lori does such a great job hosting that show, but part of. Our secret sauce is she has great guests. Right, right. You knew what you were talking about, Chelsea.

Speaker3: [00:22:11] So yeah, so Chelsea and I were talking and Chelsea had a friend who lost her battle from breast cancer. So she was one who walked with us and she brought her family. And it was so exciting. And we were talking about, you know, like, I don’t know how we got on the subject of gutter cleaning or roofing. And I’m like, Well, those things. I mean, they still have to happen regardless of breast cancer is here or not. So maybe we can figure something out. You just you mean you just never know. So I’m always trying to put the puzzle pieces together to make it fit.

Speaker2: [00:22:40] So people in general, and I would say in my experience, particularly entrepreneurs, people have built their own businesses. They we, I think, seek out how can we help folks? And so and it’s not always about, you know, how can I get, you know, the big red X out there some more. That’s not what it’s about. I mean, we really. And I guarantee you that Chelsea, winners of the world they genuinely want.

Speaker3: [00:23:03] She does. She really

Speaker2: [00:23:04] Does help. So there is a role and maybe people can even have a hand in crafting that role and supporting your efforts here. But I think I think the businesses in this community in particular will want to rally around the work that you’re doing. What was it like setting up a nonprofit was that is that a bear? Is that or you had to have a navy? Is there a nonprofit set up navigator somewhere? So there

Speaker3: [00:23:32] Is. So I actually have and, you know, so all of this. It happened so seamlessly, and that’s how I knew it was divine. Yeah, because so I have a girlfriend named Nicole, who her business is non-profits. That is her business,

Speaker2: [00:23:49] But she’ll help you set one

Speaker3: [00:23:50] Up, set it up. She did all of it, and I met her like a maybe like a week or two before I had my surgery because I was like, Yep, this is what I want to do. And a week before the surgery, I know for sure I was like, This is what I want to do. I want to set up the nonprofit. This is what it’s going to be. How much is it going to cost and can we get it done? And we did all the paperwork right before I had my surgery because I just wanted to lock that in place and that was in 2018. So there is a nonprofit navigator.

Speaker2: [00:24:19] Now that’s good to know.

Speaker3: [00:24:20] Right? And she set the whole thing up. So but that’s her business. That is that is her business.

Speaker2: [00:24:25] So what’s next for you? First of all, I will tell you what I think needs to be next. I want you to come back on another show and I want to learn more about your business life. But with respect to this work and in this world, what’s what’s next for you? Where are you going to be putting your energy over the next few months, you think?

Speaker3: [00:24:44] So right now, the energy is all in our business. So because we’re still expanding, OK? And as well as incorporating and getting these boxes out, that’s my hero boxes. And so the other part of the the hero box vision is especially now because of the world we live in and people know survivors or know people going through breast cancer. It’s like, how can I still touch them and let them know I’m caring, I care about them. So we’re actually looking at how do we turn this into a subscription? So if you have somebody who’s in California who’s going through breast cancer, you just want to send them something like, how do you send them a subscription box every month just to let them know that you’re thinking about them? So we’re trying to figure that part out. But as of right now, I just have my for like my four cities I’m working with. But if there’s another city, if there’s somebody else who says, Hey, I work at a hospital that has a breast cancer center and we would love to, you know, talk to you about these hero boxes. I’m always open to have that conversation.

Speaker2: [00:25:47] All right. So let’s make sure that we make that as easy as possible. If our listeners would like to have a conversation with you or someone on your team about this. Let’s get some coordinates. What’s the best way for for them to connect with you?

Speaker3: [00:25:59] So we are on social media, so we’re on Facebook as well as Instagram at Pink Pearl Hero, such as at Pink Pearl Hero. Nothing else fancy just pink pearl hero. But we’re on Instagram and Facebook as well.

Speaker2: [00:26:12] Well, I think that’s the best marketing, right? Just simple, straightforward. Nothing complicated to reach out. Well, thank you for the work that you’re doing. Please keep up the good work. Thank you. We want to continue to follow your story, if and as appropriate, consider this platform at your disposal. If you want to come in and do a special episode, maybe highlighting some folks who have taken a real active role in these hero boxes. Or if you want to promote an upcoming event, just we see each other, a lot of that business. But just Hey Stone, I need some studio time and we’ll just we’ll just we’ll make it happen. Quite sincere about. Have you come in and and you and your husband both if you’re in business together, if you want to talk about your. That’d be great about your work, but thank you for what you’re doing. And let’s also put some thought into I don’t know what it would be, but I really like the idea of Business RadioX both Business RadioX Corporate and Cherokee Business Business Radio having some active role in this iRobot’s thing. So maybe we’ll get a chance to hear some more about it. Hey, how about hanging out with us while we visit with our next guest?

Speaker3: [00:27:18] I would love to you love.

Speaker2: [00:27:20] All right, y’all ready for the headliner? She’s been very patient. She’s been taking notes, she’s been nodding. She’s been smiling. Please join me in welcoming to the show with summit funding advisors. Miss Kendrick Jones. How are you?

Speaker4: [00:27:34] I’m good. Thanks so much for having me here. Yeah.

Speaker2: [00:27:36] So what you learn in that last segment?

Speaker4: [00:27:40] Some inspiration.

Speaker2: [00:27:42] Go get your mammogram early and often.

Speaker4: [00:27:45] Right, I know if I yeah, fortunately, I do like annual checkups, but Eric always gets on me on Are you doing the monthly?

Speaker2: [00:27:55] But no, it’s important work. And I mean, we can all be reminded of disciplines that we should be exercising, and I’m delighted that we’re trying to get the word out about it. It was really

Speaker4: [00:28:04] Great hearing about

Speaker2: [00:28:04] That. Yeah, and you’re right. She and her work are very inspiring. Summit funding advisors. You guys are loaning money to strangers, right? What do you do? Or is that another mortgage advisor that says that in our in our group? I don’t know. I always thought that was a funny, funny line.

Speaker4: [00:28:23] No, I mean, you know, by the time that we’re closing the loan, they’re definitely not a stranger, no

Speaker2: [00:28:28] Stranger than they are

Speaker4: [00:28:29] All in each other’s lives.

Speaker2: [00:28:31] So what’s what’s what’s the back story on that? How did you get in that line of work?

Speaker4: [00:28:36] So actually, I I really started my background is finance and economics, and I thought I wanted to be a professor. I thought I’d teach and I love education.

Speaker2: [00:28:48] But you like money better? No kidding.

Speaker4: [00:28:50] Go ahead. No, no. I like I like education. I went to Emory and started a PhD program there a few years ago and realized, You know what? This isn’t. It’s not exactly the type of education that I thought I was getting into. And I miss people. I want to be helping them with their own personal economics and working with the one on one, seeing them face to face. And so I was I was trying to figure out how I wanted to help people get their money lives on track. I was like, Do I do I need be CPA? Do I need to be a money coach? What do I need to do here? And a lot of my family is in real estate. My my in-laws, they actually own a real estate brokerage. My husband’s a realtor and my father in law told me one day while I was trying to figure all that out. What you need to do is be a mortgage lender. Like, yeah, that’s exactly what I need to do. Because I cared a lot about mortgage debt was one of the things I was interested in in economics overall. And, you know, so just helping people talking to them about their credit and helping them get into a home, I mean, it’s the biggest purchase they’re ever going to make. Right? And so, you know, they need someone that’s really going to guide them through that and educate them. That’s that’s kind of a. A way that I go about it is focusing on education and. You know, making it a smooth process, making it transparent so that they know what’s going on, they know why things are going on because, you know, a lot of people really aren’t walk through that in their home buying process. So so I go about it from an education perspective and also, you know, with all of my with my referral partners as well, the business partners that I work with, I care about offering them opportunities for education as well.

Speaker2: [00:30:44] So the term navigator came up a couple of times in the last in our last segment. And I think maybe we all need a navigator in just about every area of our of our lives. Talk about a big or at least my perception as a layperson, this big hairy monster of borrowing money to to not purchase. Well, I guess purchase are a huge asset. I mean, that’s scary to me. I don’t think I’m the only one that that it scares. So you’re working with the individual, but I want to hear more about you mentioned the term referral partners. So these are other professional advisors that are that are have specialized knowledge and expertize and some other aspect of the process.

Speaker4: [00:31:28] Yep, yep. Either they have. So, you know, maybe your realtor or something that that works on homeowners insurance. You know, anybody that works on houses. So like someone that could help help someone after the fact when they’ve gone into the home?

Speaker2: [00:31:45] Right. And you want them to say to me, Oh, you got to get with Kendrick? Is that like, like, if I’m a client of theirs, you want them to tell me, OK, Stone, it’s time that you started talking with Kendrick, because that’s the deal.

Speaker4: [00:31:59] Yeah, yeah. And really just as soon as someone wants to. Once you start looking into the process, once they start having questions, you know, that’s what I want to be there for them to answer any of their questions, whether it’s a good time to be working with them or not. You know, I I want to be here to be that educator for them.

Speaker2: [00:32:20] Well, sure. So if I’m working with my real already trust my realtor, right, I’ve already made that decision. So if I, you know it’s not my my sister in law doesn’t work in the lending business, which might be where my I don’t know. Maybe you don’t call your sister on any claims, but I’m going to ask, you know, I’m going to ask, I’m going to ask the realtor, who should I be working? Or maybe they’ll even say, Look, given what you’re trying to do, get out of this house and into this one and blah blah blah, you’ve got to get with Kendrick. That’s the so, so do your.

Speaker4: [00:32:48] Yeah, go ahead. Oh, I was just going to say, Yeah, I mean, the the realtors that I work with, they they know my process, right? I know the level of communication that I provide and that transparency I talked about throughout the process. And for them personally, they want that as they’re going through it, trying to be another navigator for the client, right? And so they know. If we’re working with Kendrick, I know I’m going to be able to do my job better and well and do it more easily. I’m going to get more communication about what’s going on and I know this is going to be smoother for me. So, you know, that’s that’s why. That’s how those relationships really get built is that they want the process simpler for them to as well as the.

Speaker2: [00:33:36] Yeah. Makes perfect sense to me

Speaker4: [00:33:38] Because nobody, you know, I tell other loan officers this sometimes, you know, if we ever get to talking about it, you know? Sometimes I hear other loan officers like getting frustrated about what borrowers don’t know or what they’re not understanding in the process, and I’m like, you know, that’s that’s what we’re there for. We’re supposed to be the ones navigating, like you said, taking them through that. Helping them understand, educating them. They don’t, you know, they’re not taught how to be our clients. We’re there for them.

Speaker2: [00:34:12] I love it, so it’s a moving target there, like a lot of the like, the supply and demand of what’s out there, the interest rates, I mean, these things are always in flux right there. They’re going to be different next month, next year or so. I mean, unless unless that is your profession, you’ve got to find somebody that you that you’d know and like and trust. How do how does one? Cultivate, you know, in my work, I cultivate enough trust that people are willing to answer some questions, but I don’t know if I could cultivate enough trust for them to tell me about their money. I mean, how and next time we have you on the show, we’ll ask you about that because I know you’re a financial adviser, but I can only imagine. I really can’t imagine what it must take to create that level of trust that people are willing to say, Well, I make this much and I owe that much. And I. How in the world do you do that?

Speaker4: [00:35:07] You know, it’s surprisingly easier than because, you know, if someone doesn’t know about it and they know that they need to ask someone questions, right? I mean there, fortunately, they’re willing to tell me whatever I need to know to help them, because because you know, it’ll start off with a question from them or, you know, them needing information. And so then I have to ask the right questions in order to diagnose and answer their question. And so, you know, I think people can tell that that’s that I’m just trying to help them. So, so yeah, fortunately, it is easier than than you might think.

Speaker2: [00:35:48] So what what do you find the most rewarding? What do you enjoy the most about the work?

Speaker4: [00:35:58] When? I mean, I will give first time home buyer some credit that they they tend to be really, really grateful when they’re going into their first home and, you know, they don’t know anything about it, and it’s a lot of times they’re surprised about what’s actually an option for them. So that that’s really gratifying to be able to help them out or or also even not just directly with the clients, but in helping other referral partners get further in their business. That’s something that feels really good to when, like just yesterday I was having a having a Zoom call with a realtor that I work with and was giving him some tips for his listings, actually. So, you know, nothing that I’m actually going to get going to get any business out of. He’s a listing agent on them, but I was just giving him some tips from a lender’s perspective about some things he was doing there. We were talking about it and he was like, Oh my gosh, I just. And there was there was like a light bulb that turned on. And so just, you know, little times like that where I can tell I just really helped someone either either get into a house or build their business, that feels great.

Speaker2: [00:37:14] Well, I’m not surprised to discover that you’re kind of wired that way. You and I, the way we met is we get up early for me. I don’t know about you, but a little bit early for this meeting that we do on Thursday mornings over at the circuit wipeout and the Y stands for young and I don’t know why they let me in, but so far they haven’t kicked me out. But the whole vibe in that room is it’s not like you’re trading favors. It’s more you’re getting to know each other a little bit. If you’ve got some insight on someone’s business, great, but you might just as easily be talking about something else. But I got I got to say the people in that room, I do know, like and trust every one of them that especially the one, you know, the ones that I see over, you know, it’s just a it’s a good group of people that I feel like I have confidence in and they’re going to help me. And it’s not like a quid pro quo, you know, OK, now I helped you now, and you need to buy my thing.

Speaker4: [00:38:19] Yeah. And that’s why why I was like the only networking thing that I’m really, really consistent with. You know, it’s just all about building relationships. Yeah, building friendships. And that goes back to, I think the first thing I said here of by the end of the loan process, we’re going to be friends. We’re going to know a lot about each other. And and, you know, with all of my clients, I want to keep it that way to keep in touch with everyone. You know, they’re they’re a part of my circle at that point.

Speaker2: [00:38:47] Yeah. All right. So let’s get tactical for a few moments. Let’s say that I am beginning, I’m not. I am in utopia now. I live right on the edge of town, but I’m just making this up. I mean, I just love everything about living here. The business community, the people, the everything is marvelous. But let’s just pretend that Holly and I are getting ready to explore buying a different home. And let’s just say we don’t have Tammy Lewis pockets, right? We just haven’t gotten there yet or not. But no, what if we’re if we’re like a year out? Is that too early to reach out to somebody like you or and or are there some things we ought to be thinking about and doing or not doing in terms of, I don’t know, buying a car or getting a credit card, getting, you know, getting a financial statement together, like what are some things we and I may be picking the wrong timeframe, but you get the nature of the question. Are there some stuff we ought to be doing a year out, 18 months out that would really help us down the line?

Speaker4: [00:39:42] Yeah. Well, it’s going to depend on the person and on, you know, are they self-employed or are they are they a salaried employees at kind of a simpler deal? I mean, I always feel like as soon as you’ve got a question, then it’s time to reach out because because let’s go ahead and answer your question and based on what your, you know, what’s going on in your life, maybe there are some things that you do start paying attention to, whether it’s 12 to 18 months out. Or maybe we can say. You know, you’re fine where things are at. Well, it’s talking six months, and I’ll still probably keep in touch even more often than that. But yeah, because I I hate to just give a kind of one size fits all answer for that

Speaker2: [00:40:30] Because there’s no such thing. That’s why we need someone like you, right?

Speaker4: [00:40:34] Yeah, yeah. But as far as things to as far as things to focus on, you know, if you’re already kind of trying to do that yourself. Obviously, credit matters. So, you know, working on credit score and, you know, and that’s something else that can someone can reach out about individually if they have a specific question about their credit. But you know, how how high is the utilization on your credit cards? Are you paying everything consistently? Because that’s that’s kind of step one is looking at the credit

Speaker2: [00:41:08] When the credit score and I don’t want to get too technical here, but it’s my understanding accurate that that it’s if you’ve got X amount available to you, there’s some threshold percentage like if you keep it under this, like they don’t want you to have a fifteen thousand dollars worth of credit and owe fourteen thousand of it.

Speaker4: [00:41:28] Yeah, yeah. So that general rule of thumb is like, you know, if you’ve got a revolving line of credit like a credit card, if you’ve say you’ve got $10000 on that line of credit, the rule of thumb is that you don’t want utilization to go over 30 percent. And I actually usually tell people even lower, like if they’re really trying to aggressively work on it, I even go like 10 percent.

Speaker2: [00:41:53] But you don’t want to get rid of the capacity either, right? Like if you if you just get rid of all of it, then you’ve totally negated it right? Is that

Speaker4: [00:41:59] Right? Right? Yeah. Yeah, because part of your

Speaker2: [00:42:01] Welcome to credit report radio brought to you by now?

Speaker4: [00:42:04] Well, the thing is, a lot of people don’t know about this. So I think it’s great for me to be able to get it out because I get these questions all the time. And actually, I just got a Facebook group started. Oh yeah, OK. What did we call it? Jones? I think it’s Jones Team Home Buyers Club. I’ll have to double check and let you know. Ok. We literally just just started creating it because what I’m going to do is, you know, any any clients that aren’t quite at that stage where they’re ready to move forward yet. But you know, we’ve talked, I’ve answered questions and they’re working on something, whether it’s their credit or saving up for down payment or whatever it is. Go ahead and have them join that Facebook group because I’m going to be putting out videos, hopefully once a week with just little tidbits like this so that people can know, yeah, yeah, can can know these kind of things. But going back to the credit stuff? Yeah, I mean, part of the calculation is that is that how long you’ve had a credit line open. So if you close an account that’s automatically going to

Speaker2: [00:43:16] Lower your average time. I didn’t even think about that. I didn’t do so good math class. But but I get what you’re saying makes sense to me.

Speaker4: [00:43:23] Yeah, so so you know, if not necessarily a great idea to close a credit account, you know, if you’re not using a credit card. But but going back to the utilization part, though, something that I always like to point out to people, you know, with that 30 percent rule or, you know, if I tell them 10 percent or whatever, I always say. Don’t ever even let the balance get above what that percentage is that you’re going for because a lot of people think, well, you know, I I pay it off every month, so it’s fine. Well. The balance that it gets up to, depending on when during the month, the credits, like the credit card company, for instance, depending on when in the month they actually report your balance to the credit bureaus, you might have paid that whole thing off, but they’re still reporting a really large balance and a large utilization. That’s what percentage. Yeah, right? And so that’s going to affect it. So I say never even let it get above that, right? So that’s that’s one thing a lot of people don’t.

Speaker2: [00:44:30] So part of the is the landscape very different or our conversations like this different. If Holly and I are looking at buying a little investment house. I don’t know. Well, my brother and I, you know, we have these genius ideas late at night over a couple of fingers of Scotch. So he likes to do the bike riding in the mountains, and I live close to all these bike riding trails. And so we were talking about, Well, let’s buy a little house. Let’s make it like really bike rider friendly, you know? Anyway, if we were to do

Speaker4: [00:45:02] Like a mountain bike,

Speaker2: [00:45:03] Oh, you are OK. So I mean, we both have houses and all but like if we were to go in together and we wanted to get, are the rules different? Is the landscape different or are we asking different questions? Are we are we working with a different kind of lone source? What what is that like?

Speaker4: [00:45:17] So as far as lone source goes, I mean, generally any mortgage lender will do any residential mortgage loan. Ok. So, you know, so any? Any home that’s going to be lived in, it’s not commercial and it’s not like an apartment. Ok, so whether that’s going to be someone’s primary home that they’re living in, whether that’s going to be a vacation home, whether it’s a home, that they’re buying it because it’s an investment, we would handle all of those, all right. And also whether it’s a purchase or refinance. But yeah, the landscape does change a little bit based on what the goal is with the purchase or the refinance. You know, there are going to be different rules based on based on what the end goal of the house is.

Speaker2: [00:46:08] So are they generally tighter or looser or just different?

Speaker4: [00:46:14] In some ways, just different guidelines? And, you know, like how much down payment you have to put down and stuff like that that will be tighter for an investment property. Ok.

Speaker2: [00:46:24] But Rusty can afford it. He has a real job.

Speaker4: [00:46:30] I mean, you have to think it comes back to risk for the lender. Yeah. So, you know, when something is a higher interest rate or if something requires more of a down payment, or if you know, like if if there are more guidelines and more documents to be checked based on someone’s application, it all has to do with that level of risk. Right. That we see, you know, because we in the end, what we’re checking to make sure of is we want to lend you this money. We want to do it, but we got to make sure that you’re going to pay the bill and that the House is going to be taken care of

Speaker2: [00:47:10] Because there is some scar tissue in some folders somewhere over the years, right? Absolutely. All right. So what do you need the most right now? You’re looking for more referral partners, more end user clients or you’re like, no mass enough already. Things are crazy.

Speaker4: [00:47:30] You know, actually probably some different kind of referral partners I am really trying to focus on. You know, like I talked about on education, but also on just. Appreciating my clients and my referral partners, and like I said, my husband’s a realtor too. And you know, we’re trying to work on different ideas, so so you know, like with Jamie, our ideas needed. I could go for ideas too, because we’re, you know, we’re working on putting like event calendars in place to to get more involved with the community. Like I said, she’ll show our clients and other people that we work with some appreciation. And so that that’s something I’m working on right now and I’m excited to get working on in the wintertime because, you know, real estate does slow down a little bit in the winter. So it.

Speaker2: [00:48:28] Remind me to tell you about this hero box idea.

Speaker3: [00:48:32] So, so ironically, some over here right now. Yes. So I also have a private Facebook group called Women of Wealth Women, Empowering Women, where we talk about wealth, women and Wealth. And so I wanted to do this series on what the things that women, well, people in general do for like New Year’s resolutions. Yeah, buying a house, refinancing those types. So I’m writing my notes and I’m like, Wait a minute, I don’t have anyone in the group who does mortgages that I know about. And so I want to and now I do. I’m like, Shoot, I’m going to be your new partner here in your real partner because. And even with my own personal business, I mean, mortgages is not my in my lane, right? So but and women want to know more about that. So you and I need to talk now.

Speaker4: [00:49:21] Yeah, I mean, I was thinking that too while you were talking. And I bet some folks would love to help out with that.

Speaker3: [00:49:29] Thank you.

Speaker2: [00:49:29] Yeah, yeah. Well, I know some folks out there in listening audience are going to want to connect with you and learn more as well. What’s the best way for them to do that

Speaker4: [00:49:39] So people can reach out to me directly? And let me let me put my Facebook page. Sure. So Kendrick Jones, mortgage adviser. People can look at that on Facebook or probably even Google that and I should come up. Or if people want to reach out to me directly, they can call me at four zero four eight six one one one seven one. It’s myself. So that’s a lot of times phones the best way to get in touch with me, but I’ll I’ll check Facebook too.

Speaker2: [00:50:12] Well, thank you so much for coming in the studio. It’s been an absolute

Speaker4: [00:50:16] So much for having me.

Speaker2: [00:50:17] Yeah, this is fun stuff, huh?

Speaker4: [00:50:19] Yeah, it is. And I’m so glad that I got to be here with him.

Speaker2: [00:50:22] Yes. Everybody wins, everybody. Derrick Business RadioX. All right. This is Stone Payton for our guest today, Tami Lewis and Kendrick Jones and everyone here at the Business RadioX family saying, we’ll see you next time on Cherokee Business Radio.

Tagged With: Pink Pearl Hero, Summit Funding Advisors

Ramona Long from Money Pages, Maggie Grayeski from ServiceWise Electric, and Chelsea Winters and Jessica Winters from Terminus Construction Group

October 15, 2021 by Kelly Payton

Women In Business
Women In Business
Ramona Long from Money Pages, Maggie Grayeski from ServiceWise Electric, and Chelsea Winters and Jessica Winters from Terminus Construction Group
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This Episode was brought to you by

Alpha and Omega

Ramona Long, Owner of Money Pages

We provide an opportunity to build a client base of new and repeat customers for a variety of business types and company sizes, including yours!

Connect with Ramona on LinkedIn

 

 

Maggie Grayeski, Co-Owner of ServiceWise Electric

Connect with Maggie on LinkedIn

 

 

 

Chelsea Winters, Co-Owner of Terminus Construction Group

Jessica Winters, Owner of Terminus Construction Group

Connect with Chelsea on LinkedIn

Connect with Jessica on LinkedIn

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:08] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. Welcome to women in business where we celebrate influential women making a difference in our community.

Speaker2: [00:00:22] Now here’s your host. Hello, this is Laurie Kennedy, and I’m your host today for women in business, powered by Business RadioX Stone Payton, our producer is also in the studio with us today and we are grateful to have you tuned in with us today. We are interviewing Maggie Gray Sky. Yep. With with service wise electric. And we are interviewing Ramona along with money pages. And we also have a Jessica Winters and Chelsea Winters with terminus construction. Hello ladies, how are you today?

Speaker3: [00:01:04] Fantastic.

Speaker2: [00:01:05] Thank you and good. Thank you. Yay. I’m glad you’re here. Ok, so we’re going to jump right in and I’m going to start with you, Jessica. I am. I am. I want to know. How did you find your way in to the industry that you’re in right now and then tell us about that industry? Tell us a little about your company, what you guys do and how you found your way into it?

Speaker4: [00:01:29] Yeah. So I actually professionally did hair for 12 years behind the chair and in films. So that was a really easy transition to roofing, which is what we do now. It’s the the natural progression, right, right into there. Well, I did here for 12 years behind the chair, film, print, movies, magazines, everything was really burnt out. It’s really physically exhausting. And when we had our second daughter, me and my husband made the decision that was for me to stay home, and that turned into a really hard decision for me, whether right or wrong. I learned very quickly over that four years that I found a lot of my self-worth in, in my job, in my profession and what I’m doing. And so staying at home, I had a really hard time. Living up to my own expectations of myself. So towards the end of that, I was like, I have to find something, I have to do, something we’re going to do. We’re going to do something. At the time, my husband was super not happy with his work. He worked with his brother in building distribution and it was over Christmas. We were like, Why don’t we start something? Let’s just do something here. Oh yeah, I was. I was doing my sister in law’s here and we were like, Hey, guys, you’re both miserable. You’ve been talking about doing this for years. You just need to do it. And they pushed back and they weren’t ready. And I had all the excuses in the world. And so Chelsea and I kind of were like, Well, we’ll do it, we’ll start it. And then you guys can come over when you’re ready, when you guys are

Speaker5: [00:03:03] Ready, yeah, we’ll just go ahead and get it

Speaker4: [00:03:05] Going. Yeah, we’ll just go ahead and get it going. We can figure this out. We’re both really smart and and quick quick with a, you know, basic business skills. And we’ve heard you guys complain about roofers for like five years. So we know what not to do really well. And so, yeah, we got started so that that put us at a February of 2020, so we all know what happened the next month with shut downs. And they both worked for home from home for like a month, and it gave us the perfect opportunity to really test it out. You know, they weren’t going into the office. We could really get get some processes down and and try to work it out for that month. And it was it was awesome. Yeah, it was full on, you know, balls of the walls from there, like it was ready to go and we never slowed down. They put in their two weeks notice and Chelsea quit her job too, because she was a dental hygienist, a very successful one at that. And yeah, it’s been full on since then. It was. It’s been really great. So that is my not typical way into roofing

Speaker2: [00:04:12] And so to the hubby’s work for you guys now.

Speaker4: [00:04:16] Technically, yes, but it would be a disservice to them to say that they work for us. They they both do so much. My my brother in law, Chelsea husband Matt, he is over our commercial roofing and then does all of the operations. My husband’s over all the sales and all the residential. So they they definitely take on a lot of the legwork of it. And Chelsea and me kind of have mastered the behind the scenes, keeping things smooth and organized in the business

Speaker5: [00:04:44] Systems and the organization and the money.

Speaker2: [00:04:47] Yeah. So Chelsea, tell me, how do you guys divide it out, what the things are in the office or the parts that you guys do? What are those and how are they divided out?

Speaker5: [00:04:59] So Jess is really she’s really good about systems, and she’s really good about creating things and being very innovative and and she’s also really good with money. So she’s CFO, but she also does all like the marketing side and stuff like that. But another thing that Jessica brought to the table is that everybody that works for Terminus, we always do a characteristic personality test by doing that. We learned so much about one another and learned that there’s different things that everybody can bring to the table. And sometimes you sign up to do X when really you shouldn’t be doing that, somebody else should be doing that one. So, yeah, so we did that. And kind of I mean, it’s we all wear a lot of hats as owners. I mean, whenever you start a business, you have a bajillion, so you just have to keep switching them off. But yeah, and then as we grew and we hired new people to come in, I, you know, I was able to give one of my hats away and wear my other one proudly and what we which we keep changing my name.

Speaker4: [00:06:08] Chelsea is a jack of all trades. She’s really good at so many different things. It’s been really hard to like, put her in one role. So her role is definitely evolved over the past, like almost two years. And what we’ve found is her sweet spot, which is actually how she knows these beautiful ladies is networking. Chelsea has a gift. She can go into her room and connect people effortlessly like I’ve never seen. She’ll walk in, have five best friends, leave with 20 appointments. She’s like, OK, here you go here. This person wants to talk to you and this person wants to talk to you. So she’s now our CNO is what we’ve renamed her for the second time. But she also does a lot of the behind the scenes, like helping me with invoicing and keeping all that straight too. So it’s it’s hard to define like a one role of what me and her do in the business. The boys are very much so in their own little lanes, and me and Chelsea are kind of like, Here you go. Here’s everything else.

Speaker2: [00:07:02] Figure it out. Well, I do love when we met one of the stories that you said was we were talking about like software systems in reference to accounting. And you were like, Yeah, I’d never been on QuickBooks before. I was like, Oh, I’ll learn it. No problem.

Speaker5: [00:07:18] So, yes, Ron Green calls it the YouTube University. Yeah, that’s what that’s what Ron did. I mean, it

Speaker2: [00:07:26] Works, and I think that’s so typical with us as women. Like we just we we know what needs to be done and we’ll do what it takes to get it done. So I think that’s, you know, especially. You know, we just we do it, it’s got to get done, we do it. Well, Maggie, tell us, how did you end up in this industry? Oh my goodness. So my husband’s been doing this since 2004, and my background is actually medical. So I’ve always had just a real passion for helping people and caring for others. And then when he worked for a larger company and we decided that, you know, corporate really wasn’t for him, wasn’t for us, I should say. And so we decided, you know, there’s a better there’s something better out there. And we knew there was something better out there. So we decided to start service wise 2.0, as we call it, because we actually had this. We started this back in 2006. So this is the second time and we we started it back up. We knew there was something better. So we just we took up the reins and we just went with it. So I mean, it was it was both of our dreams just to have a better service company out there for, you know, electrical needs for customers. And we knew we could do it and we knew we could offer it. So we just we just did it. And so how do you find working with your husband and reference to have you had to figure out what things he needs to be responsible for and what things you need to be like? How do you when I got in business with my husband, it was like we had to figure I had.

Speaker2: [00:08:54] He was doing it successfully without me, and I had to figure out how to jump in without stepping on toes so that I was helping and not we weren’t going to kill each other, you know? So yes, yes, I know. And it is. It is something, you know, it’s a live and learn process. I mean, you know, you just you just go at it with each other and you just kind of like, OK, well, you got this, I got this and you just have each other’s backs. And it’s just, you know, we’re the yin to the yang to each other, and it just flows. We just mesh well with each other. I don’t there’s not really a set process that we had. He’s more of the technical side, obviously. You know, he’s out in the field doing all that. And I’m I’m the behind the scenes. I’m the office, I’m the marketing, I’m the, you know, everything accounting like all that good stuff. So we just make it work. I mean, we just we don’t step on each other’s toes, you know? I mean, obviously, every day is not a, you know, just rainbow and sunshine, but we make it work. You just you do what you got to do and you get it done.

Speaker5: [00:09:51] Yeah, but don’t you feel like I feel like this now working with Matt and working with my husband, there is this groan like adoration or an appreciation and like. Wow. Like, you’re you’re killing it, you know, like I feel like he he respects me more now that we work together and he sees what I deal with and what I do and absolutely like and things that he’s like he wouldn’t want to do. You know, things like that. But then even for like our marriage, I think that it’s been everybody had said they’re like, Oh my gosh, going into business with your husband? Oh gosh. Like, that’s. And your brother and your sister in law and your dad and your brother. And we have a lot of people family wise that live with work with us. But anyways, yeah, I just feel like it really did it, really. We’ve had moments, you know, like we’ve definitely had moments where it’s been trying, but I’m like, All right, listen. We can we can work this

Speaker2: [00:10:50] Out at the end of the day, you both want what’s best for the company, you both want what’s best for you personally. So I mean, yes, you got this. You just you do it. Just you do it. But yes, there is definitely just that admiration of, you know, both of us respecting each other more because we see what we bring to the table. And I know I can do it without him, and he knows he can do without me. So it’s just a mutual respect. Yeah. Well, Ramona, tell us how you ended up in your line of work.

Speaker3: [00:11:18] Similar to Jessica’s story, I I was in education for a really long time. A classroom teacher, IEP team chair. I wrote curriculum. I trained other teachers and my husband was actually in corporate America. He’s a national director for Coke and we had moved down here from New England for that role and I had decided I’m going to scale way back and be, you know, the just a classroom teacher if there is such a thing. And about eight weeks into the school year, my dad had a stroke up in New England and it was one of those circumstances where I was really the only person in the position to kind of take leave to go and take care of him. And God bless my dad. But if any of you are familiar with the comedian Ron White, if you put that man in a velour tracksuit and put some scar holes in it, that’s my dad and he is stubborn and wonderful and was a small business owner. Growing up, he had a landscape construction company. I’m the unexpected twin of a boy, so I learned how to drive a bulldozer in a bucket loader before I learned how to ride a bike. And when this man needed me, I, you know, I believe that our children are our number one trust.

Speaker3: [00:12:31] And you can’t be in and out and kids, especially not special needs kids. And that’s you know what I was doing. So I opted for early retirement and, you know, was doing some different things. And my husband was getting frustrated with the fact that this role that was supposed to be, you know, 25 percent travel now was 90 percent travel. And we have five kids. I’m a horrible, empty nester. And I think he was a little afraid that if he didn’t stop traveling, I would have more than three cats. And that would be a bad thing because I needed something in the house when nobody else was home. And so we did some research in franchising and we looked at everything and we came across many pages through Fran Arnett, Lizzie Cubin out of Atlanta. She’s amazing. And it was never something I ever expected to do, but I really wanted something that was going to be a great work life balance and be something that was impactful in the community and family businesses. You know, you guys all have them are what drives our community. It’s, you know, our businesses are the ones that sponsor the charity 5Ks. You know, the smoke on the lake, the big chanty, the football teams, the baseball teams, the band trips, all of that stuff.

Speaker3: [00:13:37] And I’m, you know, a firm believer that our community should support those who support the community. And I can recall when my dad had to send us out to scrape the stickers that said the clear landscaping construction off the dump trucks and replace them with AAA landscaping. So he could be first in the phone book because he couldn’t afford the advertising, which was, you know, the phone book back in the day. Yes, I’m totally aging myself right there, Yellow Pages. So when I came across this, it’s a Christian owned company, 20 years experience out of Atlanta, and our corporate founder and CEO is the original guy. He had left a big power position with Cox Media because he really wanted to do something that allowed small businesses the opportunity to market like the big companies do, make it accessible, affordable and connect them directly with their community. And they do a lot of philanthropy, which is really important to me, and that’s how I kind of got into it and it’s been such a blessing. I just really love it. And I get to work with my husband, too.

Speaker2: [00:14:40] So and aren’t you guys getting ready to expand?

Speaker3: [00:14:44] Yeah, we actually expanded. We were going to launch our second territory. We’ve we started in Kennesaw with our flagship product, which is a magazine direct mail magazine that goes to now forty two thousand homes, Kennesaw, Acworth. We launched a second one earlier this year. That’s another forty two thousand homes out in East Cobb. And then we have a sister company in North Atlanta, another forty two thousand homes out there. And we are looking to expand. We’re doing a little research and development, although Woodstock right now is on the top of our list of where we want to go to next because it’s just a lot of progression and the three communities really complement each other so well from a government standpoint, to a faith standpoint, to a community standpoint. So I think that’s where we’re looking to go to next. As local franchise owners, I spent the first year and a half teacher and me think studying the digital side of stuff and getting certifications in that because I wanted to really be an expert on what I was talking to people about so that we are making sure it’s the right message, right channel, right time for different industries because we work with industries of of all kinds, from from your construction to your.

Speaker3: [00:15:49] Are Salon to your service, electric, to automotive, to restaurants? And it’s been really a blessing, we were actually super lucky in that our CEO was able to offset things. So during COVID, as you know, you just started, it was really difficult to stay in touch with your community and say, How are we pivoting as much as I hate that word now, it’s it’s a reality for all of us as business owners and especially for our restaurant partners. He covered that, and he created a website that allowed businesses that want to sell gift cards to be able to drive revenue to do that. And he paid all the credit card processing. 100 percent of the proceeds went back to the local business owners across the country. And that’s, you know, kind of who we are as a company and it’s inward looking to grow in this territory, and we’re just really excited to be able to be so impactful in the different communities we service.

Speaker2: [00:16:42] Yeah, that’s awesome. So let me ask you, what are Maggie? What are some misconceptions about your industry? I think the biggest misconception are that construction workers are uneducated. You know, that’s really I think that’s one of the largest ones we have. And, you know, sometimes the disrespect that comes from customers, and it’s kind of funny. So Michael, my husband, he’s out in the field like he’s just a regular field technician running calls. And, you know, when customers, they once they find out that he’s the owner or, you know, co-owner, the difference that their attitude and the respect that they give him, just from the service technician to the owner, it’s, you know, it’s kind of appalling. So I think that’s a big misconception is that they’re uneducated and that’s farthest from the truth. I mean, you know, these guys are absolutely brilliant. It’s just, you know, there, it’s just a different, different avenue. They went down and you know, they. So I think that’s a big misconception. Yeah, we’re we’re totally seeing that with automotive technicians as well. And I think all the service industries are seeing that. And I think what we’re going to find because everybody’s been sending their kids to college for so many years and not into service industries is that they’re going to increase in cost dramatically very soon if they aren’t already doing so.

Speaker3: [00:18:08] Absolutely. I always find it amazing that there is that disrespect for the roofers and the automotive and the service and, you know, electricians because they can’t do it themselves. That’s why they called you. Yeah. So, you know, it’s kind of remarkable that, you know, you know, you can’t do it. So why are you not respecting the person that can? There’s there’s such a level of education, especially for electricians, that they have to go through in order to be certified to do that.

Speaker2: [00:18:35] Yes, absolutely.

Speaker4: [00:18:37] I think a huge thing for us, it’s like we have door knockers that go and they go into storm damaged areas to help people utilize their insurance, what they pay for. Right. And people will call the cops or threaten them with guns, literally. We’ve had guys that have had people pull guns on them. Let this get off my property like, whoa, I was sitting here, you know, to let you know that you have shingles falling off your roof. I just got your neighbor’s roof approved, so I could probably get yours approved. Let your insurance, take care of it and keep your home totally safe. You know, like you don’t want mold in your house. And a lot of people don’t know is if you’re not proactive as a homeowner, your insurance can drop you. So if your insurance drives by, you have big holes in your roof. Guess what? Your insurance is not going to cover you the next year. So when our guys are out there doing like free community outreach to let you know, Hey, you had Hale at your house last year, you’re coming up on the time that you know that cutoff is coming up for you to file it on that, that claim. We’re there to help. We’re not there to rob you or whatever else.

Speaker4: [00:19:40] Like, do not pull guns on my guys. I will go out there and yell at you myself. I am five two. Like, I do not care. I am not scared of you or your guns, but you’re not going to pull your guns or threaten my guys with stuff that they’re not doing anything illegal. And that’s like, so frustrating for us. And especially even on the flip side, we just recently got into solar. The amount of people that call us and we’re like, Solar’s a scam, and I’m like, I’m sorry that the sales rep didn’t educate you on how this works. Solar is not a scam. It works very well everywhere in the country. It’s not here yet because of our electrician or electricity costs, but our electricity costs are going up. The tax incentives that you have right now, there’s a two year window. You can get it now for cheap, or you can wait two years and pay full price. I don’t care, but it’s not a scam. Don’t post all over. My ads like seller is a scam and they’re here to get you out of money. I’m like, Well, stop using the people that don’t live here, like use a local company. Yeah.

Speaker5: [00:20:35] Like if if the people knocking on your door are from out of town. Yeah, don’t like just call somebody local. Yeah, for

Speaker3: [00:20:42] Sure. Again, that’s why, like for us, our our thing is, is there a big national companies that have reached out to us? And there’s even some larger corporations here locally that have reached out to us, and our thing is no, ours are all local family owned businesses. So, you know, a money pages company is is a locally owned and operated company because you’re right, there are those people, especially in a storm damage situation that want to come and take advantage of somebody’s poor circumstances. And you need to rely on your friends and neighbors who are your local business owners that you can know, like and trust to take care of you in your home and your needs.

Speaker2: [00:21:19] Yeah. One of the things that we talked about Chelsea and Jessica, was You have somebody on your staff that helps navigate the insurance side of things to help your customers tell us a little about that.

Speaker4: [00:21:32] A lot of our guys are insurance specialists. And what that means is like, we’re not PaaS. We’re not going to legally do anything. But if you don’t understand your policy, let us read it and help you walk through it. Or we partner with a lot of insurance companies. So chances are, if you are injured by someone locally, we have a partnership with them and we can just call your agent and be like, Hey, can you help so-and-so walk through their insurance policy, understand what’s covered, what’s not covered, what they have to pay out of their pocket and what the insurance is responsible for? But I mean, all of our guys are very well versed in reading the insurance paperwork and doing all that, but it’s an interesting time in insurance restoration. I’ll say that I’m not going to say anything bad about it, but it’s definitely it’s a time that insurance companies seem to be pushing back a little bit, and it’s really, really important to have a contractor who understands the insurance process before you file a claim by yourself, because you’re probably not going to get the the full benefits of your insurance if you try to do it by yourself. So it is really important. And I mean, I always tell people I’m like, Well, if you don’t go with us, let me refer you to five other contractors that do it the right way, and I’ll tell you five to stay away from, because there’s a lot of people out here that do take advantage of homeowners and put them in a bad situation. So it’s really important to to really, you know, research

Speaker2: [00:22:49] Your roof,

Speaker4: [00:22:50] Your roofing contractor. It’s the biggest purchase that you’re going to make on your home.

Speaker2: [00:22:53] So, yeah. So Maggie, you were telling us what you were going to do this weekend. Can you share that with us? Yeah, absolutely. So we’re we are big advocates of just helping out our community in any way, shape or form that we can. And one of our local charities that we like to sponsor is Cherokee Family Violence. So they’re actually having a 5K. It’s the Tina’s Cat 5K or something like that, the Saturday. So I’m going to be running that this Saturday morning. That’s awesome. And so what kind of things does do you guys or does your company get involved with in the local community? We. Anything locally. I’d really try to be a big part of, you know, whether it’s just sponsoring the high school football teams, baseball teams, little programs, Goshen Valley were, you know, big, big advocates for them, just any anything that we can help them, you know, Cherokee veterans, community, anything we can do to help any of our communities. And even if it’s just pushing out their word and their mission and we just want to be as helpful as we can for those that help serve our community, that’s awesome. What about you, Ramona? How does your company and how do you guys walk in your local community?

Speaker3: [00:24:17] Well, it’s nice to take inspiration from from our founder and CEO Allen Worley and Kristen Worley actually just served as the race chairs for the dreams come true 5K down in Jacksonville. But locally, we sponsor Big Shante Festival, which supports education initiatives, which of course as a former teacher, is near and dear to my heart. We sponsor the smoke on the lake, which is Rotary Club initiatives. We’re involved in a lot of the other community events as well. We are actually in talks to figure out a way to sponsor FCA and the local schools, so we like that as well. And you know, for for us, it’s any any band thing, football thing, baseball thing, five kids. We went through that. We know what that fundraising is like, so we help to support those things as well. But you know, it’s whenever we see an opportunity and somebody asks, we’d like to do that. We’re coming up on Thanksgiving. So we partner with Blue Thanksgiving to promote them for free because it’s important to support our local police officers. They provide Thanksgiving meals for those police officers who are working that day. So those are just a few of the ones that we like to partner with.

Speaker5: [00:25:28] That’s super cool. At Terminus, we have since women owned and in roofing and and in solar. It was something for us that we really wanted to make the women owned aspect really prominent. So for us, there’s a women’s shelter up in Rome that is near and dear to Jessica’s heart and her family. And so that has been our thing that we’ve every month we give a portion of all the proceeds from roofs and everything that we do to them along with now with breast cancer. I lost one of my best friends a year ago, and so for me, super excited on Saturday to walk arm in arm with Tammy Lewis from St. Louis and the hero walk in downtown Woodstock. So we’re going to do that walk and then our guys and then our guys ran. Take our guys up to Rome, to a walk in her shoes walk. And so it’s for the the women’s shelter up in Rome. But the guys and we got to get this thing. Guys have to literally walk the mile in high heels.

Speaker2: [00:26:33] That is that is awesome pictures, please.

Speaker4: [00:26:35] Absolutely. Anyone wants to join us. You can sign up for free. It’s totally free. You get a T-shirt bag. It’s a walk a mile at hospitality house in Rome. It’s literally like a mile on a Friday. I think it’s at noon. It’s so fun. Guys, the police chief gets involved every year and has like the craziest high heels.

Speaker5: [00:26:54] Like all, just don’t know where they find us. I was

Speaker3: [00:26:57] Just going to say I will

Speaker4: [00:26:58] Totally make my husband and then there are

Speaker2: [00:27:01] Anything on Amazon.

Speaker5: [00:27:04] So you have to you.

Speaker3: [00:27:06] Do they have to size 11? Tripoli’s all right. I might have to put Brian in a pair of those, but

Speaker4: [00:27:12] I mean, like, there’s guys that are going to be in like thigh high boots walking down the street. It’s hilarious. It’s such a good cause. It’s their biggest event of the year that they put on, and so we’re so blessed to be one of the title sponsors this year.

Speaker3: [00:27:23] So do you guys do like clothing, drives and things for the shelter as well?

Speaker4: [00:27:27] So the the shelter has a thrift store in Rome and they take donations and then they sell it and all the proceeds they keep. But the people that are in the shelter get to shop for free so you can volunteer there. They don’t have any employees, they’re all volunteer. Only you can drop off. I mean, this would be far for them to come pick up. But if you had like something really big, they might be able to come get a volunteer to come pick it up. But yeah, my mom’s actually the director and has been for over 20 years there. She did 10 years in Raleigh and then came back and found herself right back where she started right after college. And it’s such a good shelter. It’s it’s such a huge need. And unfortunately, they’ve they’ve lost a lot of funding over the past eight years from the government. So if you feel entitled or like, if you feel led to donate, that’s a great shelter to to to be at. And yeah, it’s a 10000 square foot shelter. They can think they can house like a hundred people, a hundred women and their kids. And so it’s it’s truly a special place.

Speaker3: [00:28:30] That’s amazing. Please, please say thank you to your mom for the work she’s doing.

Speaker2: [00:28:34] Yeah, that’s all. Some so, Maggie, what motivates and inspires you? I would say poor customer service motivates and inspires me is odd as that sounds, but whenever I receive. Yes. So whenever I receive like poor customer service, it just it. It makes me want to give more to our customers. So any time that I receive that, I’m like, You know what? I’m going to go out there and I’m going to give the best customer service I can today. So, you know, I think poor customer service just really motivates me because there’s nothing more that that aggravates me than receiving poor customer service. There’s just no excuse for it. I mean, absolutely none. So definitely just want to show the mountain do better and and give better. That’s awesome, Ramona. Same question.

Speaker3: [00:29:21] Well, I told you, my dad was a small business owner and so was Brian’s. Brian’s dad owned a small business, too. So for me, maybe it’s the former English teacher. The thing that motivates, inspires me is meeting people like yourselves, the small local business owner, and hearing your story because everything starts with that dream and the dream to provide that better customer service to take care of your friends and neighbors in your community in a way that larger corporations or bigger people, or even just that not reputable guy that’s not licensed and insured, which you know you guys know, we refer to them as truck and a truck, you know, and there’s tons of them, especially all over social media, and you can’t trust those people. So what motivates and inspires me is the opportunity to kind of meet them, learn their story and help Huracan. And sometimes that’s through money pages with marketing. And sometimes it’s just who do I know that can help you and help your business? I, you know, with my background, I actually spent yesterday serving as a free educational advocate for one of my business owners because her son’s IEP meeting was up and she was beside herself and didn’t know how to handle it. So that’s why I spent my my my morning yesterday, you know, because you’re called to help however you can. And you ladies are really inspiring. And quite frankly, you know, I work with my husband too, and it’s a rare thing I have to say to be in a room where there are four of us who work very successfully with our husbands. And what a blessing. But that’s that’s really what it is for me is it’s the story and the journey and the it takes a village mindset to be able to, you know, help others.

Speaker2: [00:30:55] Chelsea, what about you?

Speaker5: [00:30:58] Hmm. I mean, I really feel like for us, it’s yes, we want to do. We want to do everything differently. I know that there’s a lot of really good roofers and roofing companies out there, but I just I just have this feeling in my soul that we that we’re meant for something big. You know, we’re meant for something bigger and something that we can like the generational wealth, like something that I can give to my children, something I can feel like we we did that like that was from scratch. Like, Heck, yeah, you know, like good. I mean, seriously, I just especially whenever I can, whether it’s residential or commercial or anything like that, just being able to go into a room and to own it with confidence and to know that out of anybody in this room, I know I’m the best, you know, and I’m I want to I want that to to be something that my children see. I want them to see. Their mom owns something and own something well and own something with integrity and be able to stamp it and prove it and be like, All right, loving me.

Speaker3: [00:32:10] That’s inspiring.

Speaker2: [00:32:12] It’s very inspiring. Jessica, tell us about you.

Speaker4: [00:32:16] Let’s see. I’m going to piggyback off Chelsea a little bit. I grew up with a single mom, so me and my mom are always super close. I’m an only child and then I have three girls. So I grew up and I always I always joke. It’s I call it gifted kid syndrome like, you know, got put in gifted when I was really young and always had to like, do the best and be the best and always had, you know, great grades, even without trying. And then I got done with school and I was like, Oh, what? What do I do? What do I do now? And I think it’s I know a lot of my friends that had the same exact path growing up, and we always are like, it’s kind of like Jack of all trades, master of none. And and to feel like the OK, this is what I pick. I’m not going to be indecisive. I’m going to pick this. And did I think it was going to be roofing? No. But I want to show my kids that it doesn’t matter what you pick. You can be successful at whatever you want to do, whether it’s even if it’s like one of the cliches like, Oh, there’s you know, all the actors work in a coffee shop.

Speaker4: [00:33:13] Ok, well, if you want to do that, I mean, my kids are little right now. They don’t know what they want to do, but they would all be very good actresses. They are very dramatic, but it’s like one of those things that it’s like if you’re going to if you’re going to say you’re going to be an actor, well, I’m moving your butt out to California or wherever the Hollywood is at that point and you’re going to be the best damn one. You can be like, I don’t care if you ever get a role, but as long as you’re doing the best that you can be, that’s all I care about. And I just want them to see me doing the best that I can do at something, even if it’s not like what I thought that I would be doing and that that’s OK. You can still find success in the unexpected. And then when life changes like still find that way to to get fulfilled and be successful, even if it’s not what you originally like, think you know?

Speaker2: [00:33:58] Yeah, my husband grew up in New Orleans, and so he participated in, you know, Mardi Gras every year, parades and stuff. And he he he would always say the same thing to the kids. He would say, If you have to shovel poop behind the horses in the parade, you be the best poop shovel that you can be. Yeah, yeah.

Speaker4: [00:34:19] And it’s OK to adapt and, you know, have five different careers. It’s totally fine. And it doesn’t mean that you are less than someone who’s had the same dream since they were five. It’s OK. You can still have the same amount of success and and self-worth is as that person that’s known what they’ve wanted to do since they were two. It doesn’t matter.

Speaker3: [00:34:37] And then sometimes you, you know, like I knew, teaching was my thing from second grade on and then here I am, you know, at 50, doing a complete career change and loving it, it’s been such a blessing. And it’s really great message for your kids, for you to say, you know, you don’t have to fit into society’s expectations or even necessarily the expectations of yourself on the path you’re on. You can make that change and do something really amazing and great.

Speaker5: [00:35:04] Good for you. Yeah. And I feel like to another thing that motivates me a little bit along the way has been in a weird way. I don’t know if it’s happened for you guys, but as you grow in success and as you grow in like popularity in your field of expertize. I mean, I’ve lost a lot of friends like, you know, like I have, you know, the the hatred there is terrible. But yeah, like, I mean, you know, people that I really thought were going to be by my side no matter what. And then whenever I decided to do this and they didn’t think it was a good idea at the time, you know, totally gone. Just gone, you know, and then words that, you know, they’ll say, or I hear people say on social media or whatever and like, Cool man, OK, well, you’re lucky that that actually has worked. As a disadvantage to you, because now that’s lit my fire up like in I actually posted on my story today where it was like, if you’re going to have those thoughts, you’re going to like, admire me from afar, but don’t come interrupt me and what I’m doing because the best is yet to come and you can’t take me down. You know, like, I can’t remember the Bible verse right now, but I’m on the mountain and you can’t bring me down that one. Anyways, it’s in the Bible. You know

Speaker3: [00:36:36] It is. I would imagine for you. Your friends were probably shocked because it’s such an unexpected industry for women, and I’m betting Maggie, you probably experience some of that being in service.

Speaker2: [00:36:46] Yeah. Absolutely. Yes to. Yes, yes.

Speaker3: [00:36:49] And you two? Yeah, automotive. Absolutely, right?

Speaker2: [00:36:52] Yeah, I do. You think they’re jealous, Chelsea, of your success?

Speaker5: [00:37:02] I would say yes. Yeah. But I mean, I frankly, I don’t really care now because if they if they were my real friends, you know, well, I’m sorry, would be there.

Speaker2: [00:37:12] I’m sorry you’ve had to live through that, but I do feel like we become like the people that we surround ourselves with. And as you continue to grow and change, the people that you surround yourself with are going to be more like minded. And that’s going to help you continue to move in the direction that you feel called to move in. And like that brings me to the next question, which is about mentoring, being mentored and mentoring others. Who wants to answer that first? Like who is mentoring you and who are you mentoring and how does that look?

Speaker4: [00:37:51] It’s Jessica, I don’t know if you guys know our voices yet, so I I really honestly feel like I’ve been mentored my whole life by my mom. I touched on her a little bit, but she was always the loudest in the room and not always the popular one. She has worked really, really hard at her job. I’ve seen her go toe to toe with lawyers, doctors, policemen, politicians, senators like yelling at them because they’re doing the wrong thing. Like she was never afraid to be that voice and watching that growing up as a young girl and being like, OK, well, you know, so-and-so is not showing up at the shelter, so we’re going to go spend the night at the shelter. Sorry, mommy has to work like that’s how it was. And she never made an excuse and she never apologized for who she was. And in that changed my perception of what it means to be a strong woman, and that it’s OK to have the loudest voice and not be the popular one. There was a brief, you know, stint in high school that I did not think that that was OK.

Speaker3: [00:38:50] But you know, I think we all had that nice girl.

Speaker4: [00:38:53] Yeah. But as an adult, looking back on how. Who she is and how she raised me, and, you know, I remember it’s so funny that I remember this, but the first time she ever met my husband, he asked her What’s one thing I need to know? And she was like, That just is going to be who she is, whether she’s in front of the president or the homeless person down the street, and she is not going to apologize for it. And I raised her that way. And if you ever try to change it, I will make sure she leaves you. And I was like, OK, well, hi. Nice to meet you. Ok, great coffee.

Speaker2: [00:39:24] But who needs the data room with the gun, right?

Speaker4: [00:39:26] Right, exactly. She’s much scarier, much scarier. But no, I truly believe that she has been my mentor, my whole life of who I want to be. And even if I didn’t know who I wanted to be, I knew I wanted to be like her. But not only that, like industry specific, I’ve been blessed to be in the room with a bunch of really powerful women that have killed the roofing and solar industry, and some of them are younger than me. But I still look at them and I’m like, Damn, I want to do that. How do you do that? Like, they walk in the room in every single person’s eye looks at them, not because they’re beautiful, which they are, but because they’re strong and they’re powerful and they’re smart and they know their industry inside and out. And I think that’s what when I’m looking for a mentors, I want someone who knows they want to know more than anyone else because people like, write them off before they even walk in. But then when they start talking, everyone’s like, Oh, oh, oh, she’s yeah, yep, she’s way smarter than me, OK? So that’s that’s my who I look for in mentors, as is people that are much smarter than I am and can command the respect that they they deserve even in this industry.

Speaker5: [00:40:32] Yeah. And do you feel like with. The Woodstock Business Club. So I firmly believe now getting yourself involved in any of those clubs in those communities so that you can meet amazing people that I mean, Laurie, are coffee with you. I mean, you know, it was amazing. I mean, I wasn’t expecting to. Oh, that was my knee. I wasn’t expecting to, you know, be incomplete like adoration of what you do and your heart, you know, so there’s just there’s so many opportunities just around just sitting right across from you or down the street from you or whenever you go to one of the restaurants, you know, the people that own them. They’re all wonderful people. So for us, I feel like I’ve been in the process too of like, you know, doing Woodstock Business Club. And that has opened up doors to be a part of other clubs like down in Atlanta for commercial side, where I’m looking at these women that they’re just killing it. So to have the nerve or whatever you want to call it, to just go and ask them to, you know, go have coffee or go. In my case, it was to go have tequila, but I’m not going to lie

Speaker2: [00:41:58] Whatever it takes. Yes.

Speaker5: [00:42:00] So and it just hurt me. I mean, that was her favorite, too. So it worked out. And now, you know, I can call a couple of them with any question. And two, they’re really good about just encouraging me and just sending me text messages to say, Hey, go rocket today. All right, like, just kill it. And if you have questions, let me know. You know you just have their backs, but you just it’s that first step of going to a like a community club type thing speaking up. And if you have if you feel like I need to meet this one, this one and this one. Go meet them and then set up your one on ones. Yeah, and grow those relationships.

Speaker2: [00:42:42] What about your Ramona?

Speaker3: [00:42:45] I have a mom similar to yours, so she’s been my role model my whole life, but coming into a career change at this point, I don’t have a mentor, I have a board of directors I call them who aren’t actually our company board of directors. They’re my life board of directors. And some of them are amazing women who helped me in my faith journey and, you know, are just as support sort of source of support for that. And then I have some that I’ve met in networking and there’s men and women like because they all have different strengths and weaknesses, as in areas of expertize. So they mentor me on terms of, you know, how did I get started in networking and where do you go and what do you look for? And and you know, how do you organize your time? Because all of all of that’s so new for me. Or at least it was a few years ago. And how do you, you know, connect with local businesses? And as far as, like, the key mentor? I would I would have to say it’s really Alan Worley, our CEO and his wife, Kirsten.

Speaker3: [00:43:46] There are, you know, role models in terms of giving back and how they do it. And Alan really gave up this high power position with a great thing, mortgaged his house, borrowed money from his parents and started his company from scratch 20 years ago, pounding the streets, knocking on the doors. You know all of that. And he’s grown it now to a national level company that handles the likes of the print digital for the Jacksonville Jaguars and the Better Business Bureau and people like that. But he’s still humble and in touch, and he is available to kind of talk me through anything from I’m going into a big meeting and this is what I want to talk about. Like, how do I do this? Because I’m, you know, I’m here’s the opportunity. I’m not. I really we don’t sell advertising. We create partnerships so that whole like, Oh. Always be closing. That’s just not part of our culture, but ultimately it’s business. So he’s that person that has built this from the relationship standpoint. So he’s a great source of inspiration and resource for me.

Speaker2: [00:44:47] Yeah, that’s awesome. I do feel like we’ve we’ve mentioned Woodstock Business Club specifically, but I do feel like mentoring or I like networking is new to me as well, and I do feel like the success that has come from it has not been about trying to find the business. It’s been about creating the friendships and the relationships and and that it’s come from there because in every business, you’re not going to do everything perfectly. But if I know who you are and I know your heart, then I know that if if there’s a mistake, you’ll fix it or I know that you didn’t mean to do it, or I know that you weren’t trying to rip me off or whatever, whatever, whatever it is, you know, you’re not

Speaker3: [00:45:32] That out of town, scam person. Just yeah, yeah. Right?

Speaker2: [00:45:37] Yeah. Well, Maggie, how about you? Who? Who is mentoring you and who are you mentoring and how does that look? So I think that we can take something from each person that we meet, even if it’s something like that. I, you know, I’m like, I don’t want to be like that person. I didn’t appreciate the way that they interacted with me. I want to make sure that I don’t do that toward somebody else, or it can be a positive thing. There’s always something that we can take from each person that we meet, and it’s just surrounding yourselves with like minded individuals, you know, strong women in business that, you know, we know we have each other’s backs. And if I need, you know, have a question or need a little bit of encouragement or something like that, then you know, I’ve got 10 people that I can, you know, just reach out to and get that, you know, motivation and encouragement from them. So I think it’s just really important just to surround yourself with like minded individuals. And, you know, we can just mentor each other and you know it, you know, it takes a village, but I mean, it does take a village, right? I mean, so really?

Speaker5: [00:46:35] Yeah, or it’s like, you see somebody and you’re like, OK, in ten years, I want to be there, right? How did you do it? What did you do that you would never do again? Like, what are the like? I want to know all the good stuff and the bad stuff, so I don’t do the bad stuff. Exactly. I’m just going to do this stuff right here in the middle. That’s the good

Speaker2: [00:46:53] Stuff. And then you take you take away from them and then you make it your own. I mean, so you know, it’s important to get a collaborative opinions, views, perspectives on everything. And then you just turn it into your own and then it becomes.

Speaker5: [00:47:07] And to have people that you can just go and vent. Exactly.

Speaker2: [00:47:10] Yes, that is so important.

Speaker5: [00:47:12] This homeowner that literally won’t pay.

Speaker4: [00:47:16] Oh, how do you do that?

Speaker3: [00:47:17] Let’s, yeah, let’s not talk about those people. But you know, you mentioned the Woodstock one and four. For those people who are listening who are women in business, the KBIA Women’s Luncheon is an amazing place to meet some amazing people over there. Mba has a great group of women in the East. Cobb East. Com Business Association has a women’s luncheon as well. I would strongly recommend them. There are some phenomenal women across all industries that you can get in touch with are so. Like high school women where you know, it’s catty and whatever they’re really looking to, how do we build each other up? How do we help each other, whether you do business together or not, do business together. It’s we’re all in business together. How do we help one another? And there are some great resources there, too?

Speaker2: [00:48:00] Yeah. Well, you bring me to the last question for everybody, and I’ll start with you, Maggie. What advice do you have for other women business owners who are out there trying to kill it? Oh, wow. Don’t take shit from anybody. Just just don’t take shit from anybody. I mean, be your own person, own it. If you if you mess up. Own it, but just be your own person. Go out there and do it. How about you, Jessica?

Speaker4: [00:48:32] I would say don’t limit yourself to your own beliefs or other people’s. I think as women, we always are quick to apologize for things that are not our fault or quickly diminish ourselves to make other people comfortable. Stop shrinking yourself to make other people comfortable and learn your craft. Learn it better because unfortunately, you’re going to have to to sit in some rooms, be the smartest person at the table that you possibly can be and and always stay humble, but definitely know you’re worth going into an industry.

Speaker3: [00:49:04] Ramona. In my teaching years from my very first classroom when I still had a chalkboard. Yes, that long ago, I always had a saying that I put on the board. That was adversity ends with perseverance and perseverance ends with success. And I always had it up there and talk to my kids about that as they thought. You know, as middle schoolers starting to figure themselves out. You know who who you want to be as a person who you want to be as that. And I have found that it’s on a chalkboard in my office now because I kind of am old school that way. And it’s a good reminder for me every day because there are challenges and adversities every day in different forms. And sometimes it’s business and sometimes it’s emotional and sometimes emotional impacts your business. But stick with it. Don’t give up you. You have this dream and you started something for a reason. So never forget your purpose and just, you know, know that there’s people out there to support you.

Speaker2: [00:50:00] That’s perfect, awesome, Chelsea.

Speaker5: [00:50:05] I mean, all theirs are really, really good. So I mean, I feel like if you have the the feeling or the that pool to do it and do it, like if you don’t do it, you’re you’re going to look back and wonder what ifs. But then I also feel like one of the best things to do is just to continue to invest in yourself and in your mind. So if you’re going to, you know, own a company and push it to be the best? I mean, it’s it’s kind of the the whole thing we were taught was that you have like, what was John Maxwell said it. It’s like you have your ceiling and your ceiling goes only this high. So then that’s if this is how much you know and how much you’re putting into yourself. That’s that’s how your business is going to go. So if you want your business to succeed and to be abundant and growing well, you have to grow and you have to keep pushing that ceiling up. So investing in yourself and your and your body, your soul and your mind, all of it and just never. Never going back on what you why you first started, so remember your whys and that’s something we push really hard with our sales reps. We have all of our sales reps, write out all of their goals and their why. So whenever they have their quarterly reviews with their manager, like, don’t forget, this is why you’re doing it, you know? So always remember your whys and. Don’t don’t take crap from nobody.

Speaker2: [00:51:44] And this is why I do this, because I have learned so much today and I’ve been so inspired and I can’t wait to go back and listen to this over and over again and continue to my own journey, you know, growing and and learning and becoming. So thank you guys for being here today. And it’s just been an amazing time. I appreciate each of you.

Speaker3: [00:52:05] Thank you. Thank you so much.

Tagged With: Money Pages, ServiceWise Electric, Terminus Construction Group

Simone Ross with Simone D. Ross

October 12, 2021 by Kelly Payton

Simone Ross
Austin Business Radio
Simone Ross with Simone D. Ross
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Simone RossSimone Ross

Simone D. Ross is a Colorado native who grew up in Denver’s Park Hill neighborhood. Simone’s upbringing instilled in her a strong sense of the importance of community, family, and building through investing in the success and dreams of one another. In an effort to catalyze change, elevate and add visibility to issues of workforce equity, and operationalize inclusivity in business. Simone founded Simone D. Ross, LLC, a consulting firm with the vision of catalyzing human thriving through effective and integrative change management.

Simone uses her 15+ years of corporate experience to crystalize business operations strategy, and bring voice to the importance of creating equitable and sound enterprises. Simone also brings a refreshing voice and insight to many events as CEO of SDR Events. She facilitates inspiring experiences, content, and presentations, to “ignite the light” in the participants at the events she hosts. She is also the Founder and CEO of Youth United University, an anti-racist education program for kids grades 6 – 8. Throughout Simone’s extensive corporate career she has led expansion and operations in Denver and Minneapolis for The Riveter; worked in mergers and acquisitions as Director of Strategic Business Initiatives at SCL Health; founded and operated the SpringRock Dental oral health corporation, a subsidiary entity of Delta Dental of Colorado; and pioneered Kaiser Permanente’s business development and market expansion efforts. Simone holds a Master of Arts, and Master of Business Administration degree from Colorado State University.

She has been recognized by the Denver Business Journal as a “Outstanding Women in Business” honoree, and a “40 Under 40” business leader; the Colorado Women’s Chamber of Commerce as one of the Top 25 Most Powerful Women; the Association for Corporate Growth as a David Sloan business scholar; and was recognized by the Colorado Black Chamber of Commerce as a community service champion. She is a graduate of Leadership Denver, the Colorado State Chamber of Commerce CACI Executive Leadership Program, and is an Urban Leadership Foundation Chamber Connect alum. Simone is most proud of her two amazing children. She is motivated by watching them grow, thrive, fearlessly create, and explore the world.

Simone D. RossConnect with Simone on LinkedIn and follow her on Facebook and Instagram

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:08] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for workplace wisdom sharing, insight, perspective and best practices for creating the planet’s best workplaces. Now here’s your host.

Speaker2: [00:00:30] And welcome to workplace wisdom Stone Payton here with you this afternoon, and you are in for such a treat. We’re going to get a chance to visit with Miss Simone Ross. Welcome to the show.

Speaker3: [00:00:44] Oh, well, thank you so much for having me. I am. This is daunting workplace wisdom. I hope I have some wisdom.

Speaker2: [00:00:53] Oh, I am sure that you do. So, yeah, let’s start there, though. Mission purpose. What are you really out there trying to do for folks among,

Speaker3: [00:01:05] You know, so my my tagline and if you want to call it that is ignite the light. And so that means a few things, right? It means within the work I’m doing with strategic business operations is shedding light on areas where the business can be more operationally efficient. It can be shedding the light on areas where talent can be fortified or utilized in different ways. It can be kind of shining a light on really that big strategy. So I oftentimes serve as a as a visionary integrator for leaders where they say I have this big idea, but I don’t know the how to get to the finish line. And really recently, with businesses taking this newfound approach to how they want to create equitable spaces in their workforce, it’s operationalizing equity and and taking it from a space of not just being but doing. And so that’s that’s really what I strive to do, which is ignite the light by by doing all of those things for my clients.

Speaker2: [00:02:13] Well, I don’t want to suggest for one minute that that you don’t have plenty of challenges in your line of work. I’m sure that you do. But it just it occurs to me, it seems like it would be very rewarding work.

Speaker3: [00:02:26] It is. It is very rewarding work. It is. It is different work, though, and I always tell people that the reward is really finding the pain points, finding the triggers, having those difficult conversations and doing the internal work to create a workforce that supports equity and inclusivity and intersectionality, most of all. And so heck yeah, it is 100 percent rewarding and it’s, you know, just getting there.

Speaker2: [00:02:59] So I got to ask backstory, how does one find themselves getting to do this kind of work? What was your earlier career like if you’re willing to share that with us?

Speaker3: [00:03:13] This is interesting. I sometimes have moments of being a whole hippie. And so this is I’ve been getting asked this question more and more frequently. And so it’s opening up opportunities for me to get introspective about my own professional journey. And I usually tell people I’m a recovering C-suite executive. I worked at the private sector for over 15 years. I actually started in health care sales. I worked for for a large health plan and I ran a sales department. And so that was certainly exciting, especially when we were on the cusp of health care reform. Managing and leading that sales team. And so then from there, I got to understand the engine and vehicles that were that company’s sales. And so I want it to build it better. And so that kind of got me really inquisitive about how do you build a business better? And I found that in doing a gap analysis that they needed an actual business development department where we were able to work with doctors and community benefit. And so I created a job description. I did the boldest, maybe stupidest, but I’ll I want to encourage people to kind of lean into it. I bypassed the leadership framework. Yikes. And I created a job description in business case white paper and presented it directly to the the CEO of the firm.

Speaker3: [00:04:36] And this was the second largest health care firm in the entire state, and I told them that I’d identified gaps within their business and I’d created a strategy that I needed to lead to fill those gaps to increase market expansion and sales. And you can only imagine the body language in that meeting. And they followed up with me a few months later after I’d earned my MBA and they said, You know what, we we actually do want you to do this work. And so that’s really where kind of that visionary integrator piece came in. I was building medical office buildings and moving into new markets and working with people from an interdisciplinary standpoint. And then that also started to get my my cogs going about the space of equity because being a having the identities of being a black woman in. Spaces, I had some different levels of reception and trying to be seen as a valuable, incredible leader, and so I kind of on the back end started researching root cause of those things. And then I moved in to just being the vice president of development for a large company, starting some subsidiary entities and again finding those gaps and creating the vision and mission.

Speaker3: [00:05:51] But you know, again, kind of playing in the back was I possess the identities of being a black woman. And so understanding how that plays into the reception and perception and bias and all those things oftentimes that we all experience. And so I just continue to do that work and found that I was really good at integrating business vision, but also that the world only saw my identities and oftentimes I was met with challenges in the boardroom being again, a black woman. And so that’s really kind of where all this was married was was starting those firms, and I had an opportunity to bring a new brand to Minneapolis and in Colorado called The Riveter, which was a co-working space for four women built by women for everyone. But it had a heavy female focus and then a focus on BIPOC people and BIPOC women and work. And so it gave me more opportunity to research BIPOC women and work. And here I am now, kind of putting all of those skills to the use to to better business, to have some courageous and provocative and intimate conversations, and to to move the dial on equity and seeing it as a strategic imperative for businesses.

Speaker2: [00:07:14] So as a sales and marketing person, or that’s sort of my default mindset, right? That’s my most comfortable comfort zone, if you will. I can immediately get my arms around the the internal and external marketing value messaging value, if you will, of, if not the concepts, at least the words diversity, equity, inclusion and belonging. But I mean, how do you like, are there some key disciplines, some early steps, some fundamentals that you just have to put into place to truly get these things integrated into operations and inculcated throughout the workplace?

Speaker3: [00:07:59] There are some fundamental steps, and really I work with executive leaders in creating a thinking shift. Oftentimes, I’ll ask, Well, why do you why? Why do you manage your hiring process this way? They say, that’s just how you do it, I said. But why? Why do you do it this way? Let’s just how you do it. We’ll look at a job description. We’ll say, why is the job description written this way? Why are these preferred qualifications there as preferred qualifications as it pertains to the position? Why? Why is it like that? They say they’ll say, Well, this has been grandfathered in, right? We’ve been using this job description for the past 20 years. And so I do a lot of mindset shifting with leaders where we ask some critical questions. We say, OK, well, based on the internal processes that you currently have. Who has been left out of the conversation and then we’ll run that list. So, OK, so these are the people that have been left out. Well, now let’s think a little bit deeper, who historically has been left out of these decisions will draw. You know, I’ll get all kinds of answers. They they might say an ethnic group, they might say a skill set based group and we’ll talk about the whys and then the cogs start going a little bit more and we say, well, well, what if you built something to where the people who’ve been left out of this decision, it could be an app. It could be an internal process, it can be a new strategy. He said. So what? What happens, though? How do we get them involved? And so don’t throw up some ideas.

Speaker3: [00:09:33] Well, what happens if we don’t have their involvement? And then we do a little bit of risk analysis, and usually it comes down to retraining the brain to say, OK, wait, we’re doing this thing. Who? What identities are not being honored? How historically, how have they not been honored and how do we bring these identities to the table so that our product, our service, our strategy, our process, our policy can reflect them? And so that’s really kind of the first. The first phase is retooling everything. And, you know, I found some, some wildly successful things that have come out of it. I’ve worked with boards of directors where we’re looking at their governance responsibilities and they say, Well, wait a minute now that we’re thinking along this, this line, we haven’t actually said that we have a duty of belonging. Oh, that’s different thinking, right? We’re thinking about compliance and conflict of interest. But maybe we do have a duty of belonging. Or maybe we’re looking at an app and we say, Well, typically this app doesn’t serve these particular people. But what if we did an intersectional beta test so that we can learn what we’re missing and then we would create a more robust product? And so it starts with that thinking and that shifting and that acknowledgment and recognition that we leave people out of conversations that are vital to creating something that works well for everybody. And then we start moving down processes and and we start looking under the hood to find areas in the organization that could suppress voices or oppress the different communities. And that’s when the magic happens.

Speaker2: [00:11:19] This is one of the things that I love so much about doing this show. I just brought a seventy five hundred dollar consulting day to my listeners in the space of four minutes for free. No, seriously, those and I don’t know, maybe you get so close to it. I hope you don’t. But I think sometimes people who are bringing the kind of value you aren’t organizations with your knowledge and expertize, you may sometimes get a little anesthetized and not realize the value you’re bringing. If you can get people of influence in an organization to just ask those three questions who’s been left out, who’s historically been left out? And then, you know what, if? What if we don’t get their perspective? What if we don’t get them involved? I mean, what a. I mean, that’s magic. Thank you. I’m glad I asked.

Speaker3: [00:12:10] I’m glad you asked to. And it is because it’s just a different way of thinking because it seems like we come in and we get a project and we immediately have those messages from how we’ve always done things. And that’s where I say it’s internal work to. It says, Well, why do we do things like this? And that’s when we get down the labyrinth. And that’s when I’m seeing these CEOs crying, because then they’re having an even deeper conversation of, I am doing something that is always been. And then they start looking at systems and they look at systems of exclusion and they look at the way their business or the way their mindset or the way their decision making has supported systems of exclusion. And then we have those deep and robust conversations and these shifts. I like to tell the people I work with when we’re creating an operationalizing equity and work. It’s not like a simple systems migration, right? You can’t download a CSV file and send it along for somebody to plop in the new system. It is actually we’re downloading how we grew up. We are downloading our belief system and we’re questioning it. Then sometimes it might even make you question the things and the people that informed that belief system. It makes you question what you’ve watched on TV, the music you listen to, how you read headlines and newspapers, and how that feeds your brain. It questions, you know, why you’ve made certain hiring decisions, why you’ve made certain termination decisions, why you’ve even weird. We’re doing some work and building inclusive workspaces like the actual workspace. Why are the desks this way? What does this look like? Why did we name the conference room this name? Well, how can we create a sense of belonging, even with the naming something as simple as the naming of a conference room? But how do we let people know you belong here? We see you, and we want to honor the complexities of your identities. And so that’s where that’s where we start seeing folks cry and seeing shifts as well.

Speaker2: [00:14:23] This may be a very pedestrian question for someone of your accomplishment and the depth of work that you’re doing. But I’m going to ask anyway, I’m a small business guy. It seems like once you’re in and once you get a chance to ask a handful of these questions and people’s job starts to drop a little bit like mine is great. But how does the whole sales and marketing thing? How do you get in? Or is that a? Challenge, even for someone like you,

Speaker3: [00:14:54] As far as getting in with clients, like

Speaker2: [00:14:56] Getting just getting, just have the first few conversations, like getting the business.

Speaker3: [00:15:00] You know, that’s where I believe that this work is calling based because again, I told you just a moment ago, I grew up in sales and marketing, and I got to say I have no sales or marketing plan. Do not me, you’re probably cringing. Some of your listeners are like, Wait, what? But it really has come from this work for me, being being somewhat of a calling, and I get those amazing word of mouth references where my, my clients customers are saying, we’re seeing you operating in the space you’ve always been in, but you’re operating in a different way. And it speaks to the values based consumerism of their clients. And they’re saying, we’re seeing you speaking about yourself differently. We’re seeing you consulting with us differently. What? What happened? Where did that shift come from? And then it results in in a referral because I’m not just, you know, taking one thing and turning it into a new thing. My goal with my clients is to create a complete and total shift, a mindset shift, a workflow shift and that it shows up and how they’re doing their work and engaging in the World Day to day. And I hope that it’s having a larger impact. And so, yeah, I have I don’t have a business development plan. It’s just it’s referral based

Speaker2: [00:16:27] Well, and you don’t need one now. You got referrals and you’ve been on workplace wisdom, so that probably ought to just handle it.

Speaker3: [00:16:33] Well, thank you. We’re fingers crossed.

Speaker2: [00:16:36] There you go. So know some of your comments around systems and the complexity, the intricacies of this of this work. Remind me a little bit. At one point in my career, I was sort of on the periphery of some, some transformational change kind of work and one observation. It was something we were taught early on in the methodologies and the but the it was validated by observation. Even people who who had made that initial mindset shift, if you will, wanted to change were accepting the new order. It was still hard. You know, it’s it wasn’t like, Oh, well, if we get them to want it, then it’s going to be smooth sailing. It’s hard to change even when you want it, isn’t it?

Speaker3: [00:17:22] It is. It is. And you know, oftentimes I’ll work with organizations and they’ll say, So when are we going to see a change in our metrics? Because I also have a firm belief in putting KPIs in place for four organizations that are looking to make these shifts. And those KPIs can be measuring their attrition rates differently, not just we have a thirty two percent attrition rate, but actually breaking down to that demographic piece and saying this is the attrition rate. And so we’re putting in KPIs to really touch on the the the issue that they’re trying to solve for. But those KPIs are three to five year KPIs, and sometimes that’s still not long enough because you hit the nail on the head. That adoption rate, that change rate is different. And then depending upon the size of the enterprise, it’s it’s multilayered, right? So I’m working at the C-suite. But then we’ve got to start doing some things at the director level, at that mid level manager level. And that adoption rate gets even longer and longer and longer based on how large the organization is.

Speaker2: [00:18:26] So I find sometimes and I’m so blessed, I get a chance to talk with people who often will have a great deal of specialized expertize in a certain domain and almost without exception. There are some misconceptions about that body of work, and it occurs to me the same might be true about this body of work that you’re engaged in. Some, some common. I guess that’s the right word misconceptions, preconceived notions, myths, beliefs, false. So I don’t know what the right phrase is that you just see over and over. And if that is the case, I’d love for you to call them out a little bit for us.

Speaker3: [00:19:08] Yeah. Well, I think I struggle with the word diversity. It almost feels really weird coming off my tongue, to be honest with you, because I think we’ve surpassed diversity. And so I think a huge misconception for companies is that when you look at the makeup, people think that diversity excludes white people, and that’s a huge misconception and it’s barrier. And so I’d like to flip that and say, we’re not actually talking about diversity anymore. We’re talking about intersectionality where it’s we have the understanding and recognition that everybody has a multitude of layers of identities. And so we’re I’m. So the big misconception when I’m doing this work is actually shifting that thought from diversity because. That does sometimes create that mental blockage because people feel excluded. And so as you’re trying to progress equity, you don’t want to have that weird, counterintuitive elephant in the room that as we as we progress equity work, that we are still excluding people. And that’s a common misconception that I work really hard by really talking about intersections where you know, you’ve got a unique set of identities and that actually is what drives you towards success. That’s what gives you your magnetism. Sometimes you try to hide them, and I always let people know that you shouldn’t. You should always use them as a as a valued asset to what you’re bringing. And so I really like to flip that misconception that we’re excluding people by doing diversity work because I said, no, we’re actually wanting to honor intersectional identities and find ways to include identities as opposed to just a body that somehow diversity work has been seen to be like, It’s this body, it’s this person.

Speaker3: [00:20:53] It’s saying, let’s let’s talk about the intersectional identities that are missing from our workflow. And so that’s definitely a huge misconception. And it’s a barrier and it’s a barrier to success. I think in business, whether you’re doing day to day ops or whether you’re a board of directors looking to have a more inclusive board that’s representing the communities that are being served, that’s it’s a huge deal. And then two is I think the biggest misconception is, you know, training versus strategy, and so a lot of organizations will say, we’re ready to do guy work, let’s get this training going. And I’m like, Whoa, there is. There’s an educational component and a lot of that. I do a little bit differently and that a lot of it again, is kind of like homework, right? Like work on this at home. Bring it back. And let’s talk about the application of it. Some of it could be creating shared language just because everyone is approaching this from a different level of understanding. But it’s actually really looking at your business from start to finish how it was founded, auditing policies, procedures and processes to find where inequity lives and rebuilding towards equity. And that’s that’s a huge misconception that it just stops at training because I actually I developed curriculum just to ease in the process of being able to create operations strategy. But Di isn’t about training. Its workforce equity is not and shouldn’t sit in the HR office. It should actually sit either in operations or with your your chief executive officer.

Speaker2: [00:22:33] Well, and you touched on this earlier in the conversation. But but if you would, maybe maybe we take a little deeper dove. The simple question and it’s not a simple question, but how does a business, how do the execs know if if the dibb initiatives that that they’re implementing are are working

Speaker3: [00:22:55] Well, they know right from doing some benchmarking right, calling out where the problems are that as they see them doing a lot of listening and kind of repeating those processes, they know if we’re measuring attrition, they know based on those measurements, if they’re seeing a decrease, they know that it’s successful really through a simple set of questioning as well. You know, do you feel like you belong and what does belonging mean? Do you feel a sense of psychological safety? They know when they have created an equitable workforce, they see psychological safety increasing because people are now bringing more innovative ideas, they’re now challenging things. I had a leader that said ever since we started creating psychological safety and restructuring our processes, I’m getting a lot more challenges to the ideas I’m bringing up. And that used to probably be irritating. But that lets me know that I’ve created the safety again for people to come to work and their full identity. So he’s like, I’m getting challenges and that’s good. And so you can see some of those behavior shifts. And then there’s just a few other metrics, right, that you can measure just from a net promoter score or job satisfaction kinds of scoring at the point you start doing those measurements and then you can look to based on hiring trends and seeing where people are being elevated within the C-suite, where they’re being elevated within middle management and how people are feeling about that level of elevation for team members.

Speaker2: [00:24:35] So what I’m hearing here is you don’t have to make up some soft cosmetic is what my business partner and I would call it a cosmetic metric. You don’t have to go make something up. I mean, these are real business imperative metrics that matter, right? Like, like attrition. And so it’s not like you got to go make up these things. I mean, this is this. This whole conversation is not parallel to talking about the bottom line. And I mean, this is this is the real conversation.

Speaker3: [00:25:06] It is. It is 100 percent the real conversation. And you know, it can be slight things to I’ll. I’ll have people do just a check test, right? It’s like, OK, so before we started this work, you just tick marks on a notebook. How many women were speaking up in meetings? Well, as you go through the process of creating where workforce equity are more women speaking up right or people who historically have been excluded, are they participating? In what way are they valued and seen as credible leaders? Are you finding that you have more innovative ideas? Sometimes very simple things where it’s just like you just got to notice it?

Speaker2: [00:25:46] Yeah. And listen and listen, that was the other thing I heard heard in your conversation. You have a couple, at least a couple of other irons in the fire, as my father would say. One of which is you’re the CEO of SDR events. Can you speak to that a little bit before we wrap?

Speaker3: [00:26:06] Yeah. So it’s funny. I I’m all about bringing healing content that is just again going to ignite the light, change how you think, change, how you process. And so when we all found ourselves stuck in the house. When the pandemic began, I was like, how do we create a space where people can just kind of feel some hope and so and talk about the hard topics and so having women, people of color talk about mental health and what that looks like, having people talk about exiting the workforce, why they exit it, what that looks like, talking about giving ourselves permission to just be in. So I started SDR events to bring forth that kind of content to a community at a time that really, really needed it. And then this is very bizarre. But I’m also an auctioneer, a nonprofit auctioneer, and so I know that’s weird, right? And so I do a lot of that as well through SDR events. And I started off auctioneering because I would go to all these galas and I didn’t see anybody that looks like me raising money and building that level of connection at at events. And I said, You know what? I want to, I want to do this. I want to be one of the very few black female auctioneers. And so I started doing it. And this event season, I got to say, is kept me very busy, but it’s been great to just bring about that level of representation. It’s been wonderful.

Speaker2: [00:27:29] What fun? And I don’t know where you find the time, I can see where you find the energy, and I think that is like a a a will with no bottom. I can see where the energy comes from, but you’re also founder and CEO of Youth United University and Mission Purpose. Theirs is around is around anti-racist education. Is that accurate?

Speaker3: [00:27:57] It is. It’s really critical. Race theory for kids grades six through eight when George Floyd happened and Amad Arbery and Breonna Taylor. I mean, I have two kids, a 12 year old and a six year old, and they had questions and I didn’t have good enough answers. And so I’m like, Well, if my kiddos have these questions and I don’t have good enough answers, there are other kids that have these questions and they need better answers. And so then I was just observing what I saw with the graduating high school class. I guess it would have been at that time what the class of 2020 and listening to their thinking. And it’s I got to say it’s so much better than ours. They are tearing down concepts and thinking about things differently and creating plans and pathways for social justice and change in ways that I think is going to rock rock this world. And so I said, Well, I got to provide my kid and his friends better answers help to facilitate thinking because they are going to be the bench that supports these amazing high school kids that graduated in the class of twenty twenty. And so I created Youth United University really to to strengthen the bench of of youth leaders in the space of inclusivity and equity. And it has been phenomenal just to hear their level of questioning their their ideas that they have to create a different world. And that’s where that came from. And it has been rewarding. Fascinating. Tremendous. Just to be in their company because they they’ve got a lot of the answers that I think we’re looking for.

Speaker2: [00:29:49] You may very well have just answered this question, but I’m going to ask anyway, because I have to believe that even you with all of your energy, with all of your your personality and I mean your your son shines through the microphone, I just got to tell you that it just does. I’m loving every minute of this. But where do you where do you go for inspiration? Is at the beach? Is it a book? Is it working with these kids?

Speaker3: [00:30:18] You know, it’s not such a good question, I was asking myself this this morning. You know, really, it’s talking to other people and listening to their ideas, and it kind of goes back to my my story. I like to find the gaps and find solutions and solve for the gaps. And so I always am incredibly inspired by just kind of having my my finger, I guess, on the pulse of what’s going on in the world around me and finding ways to make an impact. I have been doing a lot of reading, so at this point I know a lot about, I know a little about a lot, which is making me just smart enough to be dangerous. So digging into those things and asking a lot of questions. It is a time for a little self-care, so we’ll see what happens in the next in the coming months to just kind of re-energize. But I love reading and learning about things that I know very little about or things where I’m just like, I want to change this, but I need to understand why I want to change it. And so so I get inspired by my all of those things. I always tell people I am passionate about women. I am wildly passionate about women and work, and I have a relentless passion about BIPOC women and their advancement in work. And so anything that kind of speaks to those passions and ignites them, I’m here for.

Speaker2: [00:31:44] All right, if our listeners would like to reach out and I’m sure they would to have a conversation with you or someone on your team about any of these topics. Let’s leave them with some points of connection, whatever you feel like is appropriate. Linkedin email website whatever you feel is appropriate, but let’s let’s make sure that these folks can reach out and talk with you.

Speaker3: [00:32:06] Yeah, I mean, I’m pretty accessible via LinkedIn. It’s just Simone de Ross, and I’m that way on every social media platform. So Instagram, I’m Simone de Ross, Facebook. I’m Simone de Ross, and then you can go to my website if anyone wants to learn a little bit more or even just put a submit button to subscribe to my newsletter or work with me on projects, it’s just Simon Simoni Hyphen Ross R. Oscar.

Speaker2: [00:32:41] Well, Simone de Ross, it has been an absolute delight having you on the show this afternoon. Thank you so much for investing your time, your energy and your your warmth and your personality. This has been an absolute delight.

Speaker3: [00:32:57] I have enjoyed every moment, so thank you so much for including me.

Speaker2: [00:33:03] All right, this is Stone Payton for our guest today, Simone de Ross and everyone here at the Business RadioX family saying we’ll see you next time on workplace wisdom.

Tagged With: Simone D. Ross

Mayor Donnie Henriques

October 11, 2021 by Kelly Payton

Woodstock Proud
Woodstock Proud
Mayor Donnie Henriques
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Mayor Donnie Henriques

Woodstock Mayor Donnie Henriques is in his fourth consecutive term as Mayor and will serve through December 31, 2021. Prior to first becoming Mayor in 2005, he was also a Woodstock City Council member from 2000 to 2003. Throughout his 16 years of leadership as Mayor, Woodstock has enjoyed tremendous growth in population and has become an award-winning destination city known for its music, culture, restaurants, and businesses.  He is a Vietnam Air Force veteran who, in 2019, authored his first fact-based fiction novel “Social Actions: A Vietnam Story” inspired by his experiences in Vietnam. Throughout his years as a resident of Woodstock and continuing through his terms in public office, Mayor Henriques has been an active volunteer for a wide number of community organizations including the William G. Long Senior Center.

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:02] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. This is Woodstock proud, spotlighting the individuals, businesses and organizations that make Woodstock one of the premiere destinations in metro Atlanta to live, work and play. Now here’s your host.

Speaker2: [00:00:28] Hello, and welcome back once again to Woodstock, proud here on Business RadioX, I’m your host, Jim Bolger, and once again, we appreciate you joining us and we have a very special show in store for you today. About eight months ago, when Stone Payton and the folks at Business RadioX approached me about hosting a show, Woodstock Proud was born. I’ve been a resident of Woodstock for over 30 years, and this gave me a chance to share with others the excitement that this town has generated in me and with a lot of other people I know. So our premise was very simple. Just have a forum where we can spotlight and celebrate and get better acquainted with the people who are making a difference in this community. Now, I knew from the very beginning that we would never totally deliver on that commitment or fulfill that promise without spending some time with our guests today. Mayor Donnie Henriquez, Mr. Mayor, thank you so much for joining us on Woodstock. Proud.

Speaker3: [00:01:35] Thank you, Jim. It’s a pleasure to be here and good afternoon to all your listeners.

Speaker2: [00:01:40] Well, now we’re going to talk about your years as mayor and about some of the changes Woodstock has gone through. But before we do that, I’m going to kind of flip ahead to the latest chapter in the book after four four terms as mayor and a term as City Council member. Before that, you announced in February that you would not be seeking reelection. Talk a little bit about when you made that decision and why you decided it was time to pass the gavel.

Speaker3: [00:02:09] Yeah, good question. Back before the first of the year, young man, I called him young because I’m old. Michael Caldwell, former state rep, came to me and said, If you ever decide not to run, let me know because I want to do it, but I’m not going to run against you. So it started me thinking and into the next year, you know, I was doing pros and cons with my wife and some friends, Charlize and Mike Byrd. She’s a state rep now, too. We were doing the pros and cons and started adding them up, and it came to the decision of we always have big projects on the books, and that’s why I wind up wound up running four times. And I thought about this when we have a big project coming up, which I know you want to talk about, so I won’t steal your thunder. But I said, you know, there’s always going to be one. I’ve been here for four terms, more than any other mayor in the history of Woodstock. I’m very proud of that. But I figured it was time, you know, I started not enjoying some of the meetings that we had, which are long and contentious. And when I said that, my wife says, you don’t need to run again. So that’s when we made the decision. I let Michael know. He immediately announced he was running and I immediately immediately endorsed him. So that’s how it happened.

Speaker2: [00:03:50] Well, I mean, 16 years as mayor, I mean, what an amazing run, I mean, when you consider that. Kids that were going into kindergarten when you first became mayor are graduating college today. I mean, did you ever imagine that you’d stay mayor so long?

Speaker3: [00:04:08] Absolutely not. I thought maybe two terms and get get the ship righted, so to speak. Make sure the the vision is in place and in progress and move on to other things. But like I said, it was always another project, so I stayed on for two more terms and the rest is history.

Speaker2: [00:04:32] Well, and we thank you for doing that.

Speaker3: [00:04:34] Oh, I appreciate that.

Speaker2: [00:04:36] So if we go back to 2004. Are you decided to run for mayor against, I believe the incumbent then, right? Correct. And that was a fairly close race.

Speaker3: [00:04:48] It absolutely was. Five out of the six council members at the time came to me and asked me to run for mayor. They didn’t agree with the way things were going. So after a lot of thought and discussion, I decided to do it and it was a hard campaign. You know, I hadn’t had that many campaigns, but it was a hard one. I’ve seen others and it was very difficult. But the final votes came in in November and I won by 31 votes.

Speaker2: [00:05:22] Thirty one votes, yep. Which begs the lesson every vote counts,

Speaker3: [00:05:29] Exactly, you know. Even this morning, once a year, the third graders from Woodstock Elementary walked down from the school and I, I greet them at the chambers and they split up into groups and go to other locations. But I even said this morning, I told that story about the 31 votes and I said, What does that tell you? And of course, the parent said, every every vote counts, so they got the message.

Speaker2: [00:05:56] Absolutely. So let’s let’s go back to two thousand four. How would you describe Woodstock when you first became mayor?

Speaker3: [00:06:07] A sleepy town still, I mean, we had the buildings in place on the east side of Main Street. And it was a beautiful project. But every every store was empty. We still only had about five or six businesses on the original side of the street, and they were still closing up at five o’clock. So we had no nightlife whatsoever, and I knew that could change.

Speaker2: [00:06:37] So do you remember your original campaign, what were the challenges facing the city then?

Speaker3: [00:06:44] We had a lot of big boxes that were empty. The Wal-Mart that is now Sam’s Club was empty. Kmart closed up, which became his hands church, you know. And we had several other type of big boxes that were empty. So that was one of my goals to get those filled because they were an eyesore sitting there. The other thing was to get those buildings in downtown filled up and jumping ahead a little bit. The way we did it is we recruited pure and canyons to come in, and they were really the first. Starter for the area, once they came in and attracted people downtown, that’s when the other merchants came in. So it became a lot easier at that point.

Speaker2: [00:07:42] Now was the developer already involved at that point, Edgewood

Speaker3: [00:07:46] Edgewood built the entire project and a lot of the housing back there. As a matter of fact, the one I bought in that neighborhood was the last one that they did before they went out of business for the recession. They they went out early during the recession. I’m not sure why, but they were fantastic partners to work with.

Speaker2: [00:08:11] Yeah, I remember downtown then and, like you say, a few stores. You know, I remember before that, I mean, the train depot was basically unused and abandoned. But even beyond the downtown area, when we look at Woodstock as a whole. Town Lake didn’t look like it does today. Ninety two didn’t didn’t look like it does today. So there were a lot of things going on in different parts of the city, correct?

Speaker3: [00:08:38] Yes, that’s true. We had the same issues in Town Lake and ’92 that we had in downtown. We had a lot of vacant buildings.

Speaker2: [00:08:51] And the population then was about what

Speaker3: [00:08:54] When I first became mayor, it was probably, I don’t know, twelve thousand fourteen thousand.

Speaker2: [00:09:01] And today we’re at

Speaker3: [00:09:03] Final census numbers I have not seen yet, but I’m guessing it’s between 38 and thirty nine thousand.

Speaker2: [00:09:12] That’s amazing. I mean, and and rapid, so was that growth surprising, or was it all part of the plan?

Speaker3: [00:09:21] It was part of the plan. But it was surprising in the fact that it happened so quickly. I mean. We had a national magazine, I believe it was money magazine that named us a few years ago, the sixth fastest growing city in the United States. So wow, that that tells you something.

Speaker2: [00:09:45] Well, and we’ve seen in other cities where you can grow too fast, you can outgrow your infrastructure, you can outgrow your capabilities. But somehow, Woodstock, through your leadership, through the council, through the city departments, it seems to have been more of controlled growth of really having a plan for it.

Speaker3: [00:10:08] Correct. We made a conscious effort when a developer wanted to do something like, for instance, Woodstock. No. We made sure when they started building that they they took care of the infrastructure that leads into their their development. I don’t think and most developers agree that it’s their responsibility turn lanes, sewerage and water pipes, pump stations, things like that. So that helped the process of, like you said, a planned development.

Speaker2: [00:10:48] Well, in planning and zoning has become more and more important as that growth continued, I would think just because of there’s a limited amount of developmental land to look at and you want it to be used the right way. And I know that they’ve been very involved and I’ve gone to a number of the planning and zoning meetings and city council meetings where, you know, there are some projects that definitely fit the plan that are approved. There are projects that don’t fit the plan that are not approved. And you know, when you have that kind of change and whether it be in a city, in a company. I mean, there are going to be some people that are going to embrace that change. There’s going to be some people that are going to resist that change. But because of the plan, at least the impression I get is that by and large, people have very much embraced the plan and have enjoyed the growth. Are you hearing that as well?

Speaker3: [00:11:47] Yeah, I agree with you wholeheartedly. Like you said, some people are not fans, but I think that is like a two percent minority. Overwhelmingly, when I get stopped on the street or in the supermarket or wherever people are congratulating us, they love what’s happening in Woodstock and they agree with the vision that we talked about.

Speaker2: [00:12:15] Well, and you know, I think there’s another piece of this, too, and that’s that sometimes and may not be the best analogy here, but I work with a lot of companies that are growing. And as those companies grow, dynamics change and they lose some of their culture, they tend to become more impersonal. They tend to become more corporate. And we’ve seen cities around us that have seen some of that happen, too. They just don’t have the same flavor they had years ago because of that growth. But somehow, here in Woodstock, one of the things I love about being a resident here is we’ve always embraced the history, we’ve always embraced the community, feel the the the small town atmosphere, even through that growth. How did that come about? How was that part of the plan?

Speaker3: [00:13:09] That was always in the vision? We never wanted to lose that small town feel and it stems from the downtown area. We still have some of the original buildings that have been here for years. We have. And I think it was 08 or 07. I named one easy to use the town historian, and she’s a former librarian. She’s now in her 80s, but she spent a lot of time when she retired at our visitor center, educating people, and we went to her when we had a question on whether a certain project fit and she would tell us, yes or no, you know what she thought. So we always wanted to keep that small town feel.

Speaker2: [00:13:59] Well, and as I mentioned, I mean, sometimes with that growth, people become more impersonal. I mean, it seems to me, and I’d be interested in your response to this, that when you look at. The business culture, when you look at the arts culture, when you look at the activity happening downtown, happening in town, Lake happening on 92. It almost feels like people have come together more through that growth than they were years ago. There’s more chances to interact, there’s more chances to find people of similar interests. I mean, are you finding that as well?

Speaker3: [00:14:39] Absolutely. I mean, you mentioned other cities and I’m not going to name any disparage them. But sure, they grew faster or as fast as we did, but they lost their small town feel we consciously. Wanted to have people come together, and I think they’re doing that because they’re proud of Woodstock and we provide them opportunities to interact. Of course, the downtown is so small that you know, it’s what, two miles square or something like that. It’s easy to run into your friends and neighbors. We have the bike trails. We have the walking trails. I mean, you walk down one of the trails from downtown to see the dog park. You’ll run into a neighbor. I guarantee you I do it all the time. It takes me a while to to make that trip because I get stopped so many times, even from people I don’t know. And like I said earlier, they’re there congratulating us on the job that we’ve done. So I’m very proud of that.

Speaker2: [00:15:48] Well, and it’s it’s real. I mean, it’s not artificial, it’s not window dressing. I mean, you go to a lantern series concert and you just watch people going from table to table greeting people they know, you know, you go to the the different business functions. And the networking piece of it is why a lot of people go just to connect with their friends in the business community. So it is real and it is very authentic. When you look at. The 16 years as mayor. What do you think were the major milestones for Woodstock during that time?

Speaker3: [00:16:28] I’ll tell you the first one and it’s it’s human, is we hired Jeff Moon, our city manager. By far, that was the most important piece of the puzzle. We needed a strong, knowledgeable city manager. We didn’t have it before. I did not inherit one. So two years into my first term, we hired Jeff and he gathered what I call the greatest staff that any city has of our size. That was the first piece of the puzzle when he did come on. He brought a Parks and Rec director, which we had really never had one to build that department. But we sat down for lunch one day as soon as they got here, and I said I won three things. I want more parks base. I want more trails and I want an amphitheater. They delivered on all three within 10 years. Wow, which is phenomenal in my book, I think we were 10 years ahead of schedule, so that was a milestone. We got the amphitheater, so then we started concentrating on filling those voids in different buildings and different areas of the city. Unfortunately, it was at the beginning of the recession, so we had a big hill to climb. But Jeff and I sat down at that point and said, you know, a recession is the best time to buy property. So you can’t get it any cheaper than during that period of time. So we did, we went out on the limb. We bought what is now the city hall annex for five point two million included all the contents from Robert Harris Homes, and that building today is worth about 10 million. Wow. So we went out on a limb and we mortgaged the thing. We didn’t have the cash to pay for it.

Speaker2: [00:18:45] And that’s the one located where

Speaker3: [00:18:46] On 92, right off, right near trick them. But what a what a buy. I mean, couldn’t have done anymore. Then we bought what is now our chambers, where our council meetings are and the theater behind it, that Elm Street now or Woodstock Arts, they’re called now where they’re headquartered. So these were two great purchases that we made. We we we bought some other park space. Um, we expanded Dupree Park on this road. So we took a chance during the recession to add to what we knew we needed. And I think it’s paid off tremendously.

Speaker2: [00:19:36] Well, and none of that has remained stagnant, either, I mean, the trail system continues to grow. I know the chamber’s center just went through some renovations and you know, it is. It’s interesting how those purchases that were made back then have continued to be vibrant have continued to be used. It wasn’t just a one and done where, you know, people were interested in it for a while and then kind of lost interest and they continue to be used and used widely. And you mentioned before, I mean, obviously another thing that’s occurred over these years is our visibility. I mean, Money magazine named us one of the best cities to live in homes magazine named us one of the best suburbs in the U.S. to move to. And I know that our main street has gotten awards. Our city departments have gotten awards over the year. As you interact with other cities, which I know you do all the time. How do you think their impression of us has changed over the years that you’ve been mayor?

Speaker3: [00:20:46] I think they’ve come to realize that, you know, first of all, we’re a destination city. People come from all over if you go downtown on a Friday night or a Saturday during the day. Look at the license plates. They’re from all over Georgia. They’re from North Carolina and Alabama. I mean, that’s what people are doing. They’re coming here to ride our bike trails from North Carolina. And when they do that, they take a break and they go to lunch and downtown. So you see that license plate. So other cities have seen that and trying. They’re trying to emulate us. We get visitors from all over the Southeast Cities, council members and staff that come here. We spend a half a day or a day with them and they want to know how we did it. So we show them, we show them what you have to do to achieve what we’ve had here in Woodstock.

Speaker2: [00:21:50] Well, and I know and again, I’ve lived here about 32 years now. When I first moved here and for many years after that, people would say, Well, what part of town do you live in? You’d say Woodstock, and they’d say, Where’s that? Now somebody says, where do you live? You say Woodstock stuck, they said, Oh, I’ve been to Woodstock, I love Woodstock. And it doesn’t matter where they’re from in the metro area. It really has been a magnet for people that are looking for that kind of arts, culture, shopping restaurants, and there’s so much going on all the time. I know that the city has a real job just keeping that calendar active and going because. As you said Friday night when you first became mayor, walked downtown and you were walking alone. Now go downtown on a Friday night or a Thursday night or a Wednesday night, and there’s music coming out of mad life. There’s music coming out of pure and there’s crowds of people everywhere down there. I mean, it is such a difference and it has to make you feel wonderful to see that under your watch.

Speaker3: [00:23:04] It does. You mentioned the early days in 06 when I first became mayor. We looked at how to get people downtown at night. So we started what was called Friday Night Live, and we convinced the businesses that we did have open to stay open later. Eight o’clock, nine o’clock, whatever took some arm-twisting, it took some persuasion to keep them going. But I said, Stay the course, it’s going to work. And it took about a year, a year and a half before we started seeing the big crowds on Friday Night Live. And now you can’t find a parking space on that night. It just it’s been phenomenal.

Speaker2: [00:23:52] Well, it’s amazing that an event like that would be so crucial to everything that went after it. And how that’s continued, so we’re talking about milestones, you mentioned, Jeff. We’ve mentioned Friday night’s live other milestones.

Speaker3: [00:24:06] Yeah. Like I said, the amphitheater is a biggie. We’ve we’ve tried to improve traffic. There’s only so much we can do on Main Street because of the railroad and historical buildings bordering it. But we’re about to start a big project. One of the reasons I stayed on for this term. It’s called the Hub Transformation Project, and that’s going to improve the travel from Main Street to five seventy. We’re going to have a roundabout at the split off where Mill Street in Town Lake separate. There’ll be a left turn lane at Town Lake and Main Street, going north, which I’ve been fighting for for 10 years. So, yeah, to me, that’s a big milestone, you know, but we’re going to improve Mill Street to make it a two way. So we’ll get people off of Main Street a lot faster. But to me, that’s a milestone, also trying to improve traffic. We’re improving parking. I know you want to talk about the

Speaker2: [00:25:18] Oh, please go ahead.

Speaker3: [00:25:19] Morgan’s ace hardware site, which is a big milestone when it happens. We bought that property a couple of years ago, actually in Morgan’s just this past Monday opened up in their new location on North Main. So we’re going. We own that property is about four acres there. We’re going to tear everything down and make it a temporary parking spot until we finished the design phase of that property. That property will hold a parking deck, which will accommodate four to 500 cars, depending on how big we make it. There’ll be a boutique hotel 80 to 90 rooms. And the neat part about it is I insisted that they have balconies overlooking the amphitheater so they can sell those rooms for concerts. And I think that’s a big deal, and there will also be some retail and restaurants in that area. So that’s a big milestone. And that was the reason I thought about staying on for one more term. But like I said, you know, there’s always a project.

Speaker2: [00:26:27] Well, can you talk about the parking downtown? I mean, as things started to develop downtown? You know who thought that would be a problem and good problem to have because the amount of activity down there? But yeah, it’s probably the one thing I hear most people talking about as far as an improvement they want to see is with the parking just because it’s tough to find a parking spot sometimes. But this will alleviate that. And so that that construction will begin when

Speaker3: [00:27:01] The tear down is actually I just got an email this afternoon. They’re going to start that project tearing down within the next couple of weeks. Oh, wow. The actual buildings in the ground probably is a project that’s going to start late next year. We have a development partner, which is Terry and Cherie Morris, who was instrumental with her Wedgwood in developing what’s already there. So we thought they were natural. They they they get it. We have a hotel partner picked out. The unique thing about them, I can’t tell you their name for whatever reason. I don’t know. They they don’t want it public yet. No, I understand. But they every hotel they own across the United States is different. There’s no identical hotel that they own. So that’s very unique. And we’ve been in some of their properties on field trips and they do a beautiful project.

Speaker2: [00:28:04] So during that construction phase, will that allow any additional temporary parking on any of that acreage?

Speaker3: [00:28:12] Well, when once they get everything down within the next couple of weeks, it’ll be traveled for a temporary parking spot. Okay. I think they told me there’d be somewhere around 100 spaces on that because it’s only surface.

Speaker2: [00:28:26] Well, that makes a big difference, though.

Speaker3: [00:28:28] Yeah, Hundred Spaces is 100 spaces. So but the parking deck, there will be the first thing that probably goes in the ground. And the nice part about it is for the residents that live there, it’s going to look like a building. It’s not going to look like a parking deck.

Speaker2: [00:28:46] That’s great. So as we talk about the growth, as we talk about the changes. How has the role of mayor changed over those years, I mean, you know, 16 years ago? It was small town mayor. Now it is this destination, city mayor. How has your role changed?

Speaker3: [00:29:08] That’s hard to to define. When I first took over the former mayor, the one I beat, the incumbent like to have his hands in all the pies. And I firmly did not believe in that. I believe in getting the right people in the right position and let them do their jobs. And there again comes Jeff Moon. So. I’ve been able to kind of step back from the day to day, I was more involved in the day to day the first two years, but once Jeff came on board and got good department directors in place, good staff. I mean, Jeff and I talk every day or meet every day and talk about what’s going on. But that’s as far as it goes, unless he needs me to get involved in something, I don’t get involved. So it’s evolved that way.

Speaker2: [00:30:05] Well, and he has hired great people as well for the many city departments, and the number of city departments has expanded over those years, too, as the population expanded. Exactly. So everything’s going along. We have the strategic plan development is taking place under that controlled growth and under that plan development, things are going along pretty smoothly. And then we hit 20 20 in COVID. Talk a little bit about the the mobilization, the urgency, the strategies you had to put in place to quickly handle those restrictions that were necessary, how people mobilized and how that changed some of the city’s plans a little bit.

Speaker3: [00:30:52] Yeah, once March of Twenty hit, when everything shut down, my job suddenly became full time. Good thing. I was retired from my other job because now I was devoting 40 to 50 hours a week. We just had to, like you said, mobilize. We had to change the way we did business. We could not stop having council meetings that that wasn’t in the cards. So we shifted gears and started having Zoom meetings. I would show up in person, but most of the council would be online. People could join the residents if they wanted to. We shifted gears and did the same thing with staff meetings on Monday mornings that I attend. So we had to we had to make some changes. Nobody saw this coming. Obviously, nobody was really ready for it. But I should say kudos to the school system. They were in place with remote learning and I congratulate them on being ready for it. But, you know, we didn’t have any idea it was going to happen. We had plans in place for pandemics as far as the health goes. But as far as the operations, we never imagined you couldn’t be in the same room with somebody. So we had to shift gears and it was difficult. But I think we did it fairly well.

Speaker2: [00:32:30] Well, and it seems like we were kind of on the leading edge compared to some cities around us. As far as some of the steps we took and some of the rules we put in place,

Speaker3: [00:32:40] I think so. I think we acted a lot faster than some of our compadres over there in different areas. But we all struggle. There’s no doubt about it. Like I said, it was unforeseen, you know, historic.

Speaker2: [00:33:00] Well, in a. I guess it’s part of the job, but you know, you say, OK, I’ve been mayor for three and a half years now, I kind of got this down to a certain rhythm. You know, everything’s going along as planned and then something like that hits. And all of a sudden, as you say, plans change, operations, change priorities change. And I’m going to assume just because of COVID and the restrictions and everything else, probably some of the strategic plan change too as far as development, right?

Speaker3: [00:33:33] Yeah, it did. First of all, it slowed down because we wouldn’t allow developers coming in filing their plans for a new development. We had to make them do it online. Some of them were not set up for that. So that slowed things down. It just it’s just the way we had to do business.

Speaker2: [00:34:00] Well. Thank you for. Reacting as calmly and as quickly as you did, because. Everybody just kind of fell in line, it seemed. And did what they had to do, and none of us individually or collectively were prepared for it. But we’re getting through it. We thought we would have been through it by now, but we’re getting through it. So as the city has changed, the world around us has changed, too over those six years, and one of the ways I want to talk about things changing is social media. I mean, social media has expanded exponentially over the six years you’ve been mayor, which on one side of the coin makes it much easier for people to express their satisfaction or dissatisfaction with things that are taking place immediately and widely. And on the other side of the coin, it allows city officials to more easily communicate with their constituents. So can you talk a little bit about both sides of that and how social media has played a part?

Speaker3: [00:35:12] A tremendous part. I’m not the most social media savvy person, but there’s a reason why we’ve been successful. It’s not about me. We promoted Stacy Brown to handle our PR and our social media, and she’s done a fantastic job. She gets the message out for all our departments Fire Department, Police Department, City Administration, Downtown Development Authority. She handles it all. And you’re right, we now we hear more from residents and business owners, as you say, dissatisfied or satisfied. We can address the dissatisfied a lot quicker and we know about it a lot quicker. So that’s been a boom for us social media.

Speaker2: [00:36:06] Yeah, I can’t imagine going through the. Covid changes without having social media to communicate to the population about just what was going on, what the city was doing about it. What we had to do to help the city meet their goals in that. I mean, I can’t imagine trying to do that in any other way.

Speaker3: [00:36:29] Yeah, it got right off the bat. We we realized we needed to get the message out that we’re still open for business. So we started a podcast series. And I was the host in the beginning, interviewed people like the Department of Health. Chief honcho Dr. Taylor had the CEO of Northside Hospital talking about the effects of COVID, and it continued on. We had department directors and interviewing them on how they had to function. And Stacy Brown took over and continuing those podcasts, so we wanted to get the message out.

Speaker2: [00:37:12] Well, obviously through it all, be it COVID or just the growth. You’ve had a lot of support and well-deserved support. And even though that first term as mayor was run by 31 votes, you had two of the next three where you ran unopposed. That had to make you feel pretty good and pretty confident of the leadership you were giving the city.

Speaker3: [00:37:39] It did. But I always tell people I said, either people liked what I was doing or they weren’t paying attention. One of the two.

Speaker2: [00:37:47] So I think you’re probably being modest there.

Speaker3: [00:37:51] You know, like I said, it wouldn’t have been possible without a good staff and a good council. And for the most part, we’ve had good councilors, my entire four for four terms.

Speaker2: [00:38:05] Well, you keep an amazingly busy calendar. It seems like everywhere I go, you’re there. If I go to a business meeting, there’s the mayor. If I go to a concert, there’s the mayor, ribbon cutting ground-breaking mayor, mayor. I mean. And on top of that, for a lot of the years as mayor, as you said, until you retired, you’re also carrying a full time job. How did you keep up that pace? How do you how do you and I mean, even the public events, there’s so many private events as far as city meetings and whether those be public or closed door. How did you keep up that pace?

Speaker3: [00:38:42] I had a great boss at Northside Hospital. Billy Hayes hired me. And what was it? Thirteen, I think it was, and he knew that my schedule was kind of. Campbell bladed or whatever the word is, Campbell, I don’t know if that’s a word. But anyway, he understood that I’d be pulled away sometimes. And he knew that I would make up the time, so to speak, with my regular job. So that’s the way I was able to juggle it while I work full time. After I retired, things seem to get busier. I got I got pulled into a lot more meetings than I had

Speaker2: [00:39:31] Because people knew you

Speaker3: [00:39:32] Could. Exactly. So you know, that little 20 hour a week thing got to be 30 hours or whatever. So I try to be engaged in the community, like you said, going all those ribbon cuttings and whatever. Never missed a concert, if I could, unless I was out of town. But I believe it’s part of my job to stay engaged. People want to know what’s going on in the city, and most people were not afraid to approach me and ask me pointed questions on what’s happening. So I wanted to be out there to make sure that was possible.

Speaker2: [00:40:14] So as you look back at your terms as mayor, I mean, we talked about. Why need to use a little while ago, as our historian and I know the new renovation at the Reeves House has a little nook where Juanita has put in a display of Woodstock’s history down the road if she puts in a display about your history as mayor. What’s the legacy, what’s what are we going to see in that display?

Speaker3: [00:40:42] Hopefully it won’t happen, but

Speaker2: [00:40:45] I’ll talk to Juanita, though. Yeah.

Speaker3: [00:40:47] All right. I don’t know. I think it should say something about. 06 to to present day that the growth of the city has, as you said, has been controlled and planned. On the. The idea that we’ve actually got a nightlife in downtown says volumes for for our council and staff, so that’s kind of what I think should go in there. Nothing about me personally because it wasn’t just me. It was a team.

Speaker2: [00:41:29] Well, there’s got to be a picture of the amphitheater there because I know how involved you were in that.

Speaker3: [00:41:33] Yes, yes, there should be. So.

Speaker2: [00:41:41] When you and your term in January, is there anything on your to do list that didn’t get checked off? What are what are the. What still needs attention? What future development plans have been made that are going to come under Michael’s watch now?

Speaker3: [00:41:59] Well, first and foremost is the Morgans Ace hardware store site. To me, that’s one of the biggest projects that the city has ever undertaken. It’s going to cost multiple multi-million dollars to do. Luckily, we have these development partners in place, but that’s the biggie. Like I said earlier, if I would have stuck around, that was the reason why. But other than that, the Transformation Hub project will be in the ground in progress. We have a we purchased a bunch of land on Tricom Road in conjunction with the Corps of Engineer property. It totals about one hundred acres. And that’s going to be a tremendous park pass. A park. Wow. People are going to be excited about this project. That’s a little bit longer term than the Morgan site, I believe it’s in the design phase now, but those are some of the things that I would have enjoyed sticking around for.

Speaker2: [00:43:08] Well, I’ve heard some talked to about additional fire protection. Is that true to about another fire station? It is.

Speaker3: [00:43:16] We have an ISO rating of one, which is the highest you can get, and there’s only about 100 fire departments in the country that have that designation. Wow. But in order to to maintain that designation, we need a third fire station because of growth. We have the site picked out. We’re working on acquiring the money to be able to build the fire station and staff it, which is a big deal, but but it’s in place. Council knows it has to be done and they’re actively supporting it.

Speaker2: [00:43:57] We said a minute ago that that display at the Reeves House shouldn’t be about you. We’re going to talk about you a little bit what what some people may not know is that you are an Air Force veteran having served in Vietnam. Thank you for that.

Speaker3: [00:44:14] I appreciate

Speaker2: [00:44:14] It. And with everything else you had going on in 2019, you decided to publish a book that was inspired by your experiences in Vietnam, and the book was called Social Actions a Vietnam Story. Talk about what prompted you to do that, I mean, you had a pretty busy calendar going on anyhow, but had that book been in the making for a while and was that just the publishing date or were you actually working on it right before that?

Speaker3: [00:44:45] No, it was a long term process. I actually started it in the 90s. Really? Yeah, I I thought about it. I was a stay at home dad with my infant daughter for two years and I started writing it. I knew I had a story to tell. I didn’t want to make it. Real, real personal, so I made it fact based fiction, so what I call it. And I set it down. Life happens. I picked it up again. Set it down. And then about two years prior to 19 or a year, my daughter, who was the infant, is now an adult, and she prompted me to get up and finish it. And she helped put it together and present it to a publisher. Miss Juanita was one of the editors of the book. I was reluctant to let her do that because the book is R-rated and, you know, she’s a mild mannered person and I was working, she says. Donnie, don’t worry about it. I’ve read worse.

Speaker2: [00:45:55] So she’s still making eye contact with you now.

Speaker3: [00:45:57] Yes, she does. She still talks to me and stuff. So but my my daughter was the prompt that got me to finish it and get it published, and it came out in January of nineteen.

Speaker2: [00:46:12] And I know that it’s available on Amazon and other outlets, and if you haven’t read the book, it is a great book and it got great reviews. So with all this extra time you’re going to have on your hands now in 2022 and beyond. Is there another book in you?

Speaker3: [00:46:27] There is. It’s a continuation of the protagonist protagonist where he goes back into civilian life, and it’s more of a crime mystery than the other book was. Now it’s not complete. I put it down when COVID happened because of my schedule increasing with the city, but also my wife works for the school system and of course, they were shut out. They had to start doing Zoom meetings and we had downsized a few years ago and our she was working in the dining room. I’m working in the living room, sitting in a chair with my laptop and with her and Zoom meetings all day. I couldn’t concentrate, so I had to put it down. But unfortunately it’s taken me a while to pick it back up. But I have. I’m about, I’d say, a third of the way finished. This will be a more complicated book to write because the other one I actually lived. This one is pure fiction, but it has the same character. That’s the only difference.

Speaker2: [00:47:38] Well, and one of the things that impressed me about the first book is you talk a lot about the main character, Patrick Heaney, is that right?

Speaker3: [00:47:49] Exactly.

Speaker2: [00:47:50] Patrick Heaney. Patrick Haney’s transitions. And one of those transitions is going from military life to civilian life. I know they call it going in back into the real world. Exactly. And you went through that transition. In a couple of months, you’re going through a new transition from public figure to private citizen. Is that going to be a difficult transition for you?

Speaker3: [00:48:17] I don’t think so, I think the transition from military life, especially being in Vietnam and Thailand, was more difficult than I think this will be. I’ve got a lot of support from my family and friends. And actually the public, I’m always thanked for my service with the city. So that transition, I don’t think, will be very hard. I’ll still be involved with the city, I’m sure. Michael Caldwell will call me and ask my advice on something. Jeff Moon and I will still communicate. We’re very good friends now. Matter of fact, I just got an invitation to his daughter’s wedding. So, you know, I’ll still be involved, and I think the transition will be a lot easier.

Speaker2: [00:49:07] What do you think you’ll miss most not being mayor?

Speaker3: [00:49:11] Working with city staff? I really love all those people. They do a tremendous job. They all know what they’re doing. I don’t have to guide them in any way. It’s just it’s a pleasure working with them. And then the other thing is the public I enjoy, like you said, I’m out there ribbon cuttings, whatever. I enjoy meeting people. You know, that’s how I met you through. Absolutely. The Main Street program. So those are two things I’ll miss.

Speaker2: [00:49:44] Well, and I know that both as mayor and just as a resident of Woodstock, you’ve been very involved in some of the nonprofits very involved in some of the charitable causes in town, I know, especially with seniors in the schools. Hopefully, you’ll be able to keep up that involvement as well.

Speaker3: [00:50:03] Yeah, I will. I’m still involved with a lot of service organizations. I was member of optimist and rotary and so forth. I’m not now, but I still help them. I still support them in their efforts. The senior center, I’m obviously old enough to be a member, which I will become a member. Don’t play hand and foot and all those other card games, but they do have pool, a pool room and different functions, and I’ll still be involved.

Speaker2: [00:50:38] When you had a kind of a special relationship with them over the years at the senior center because in the event that you put on for them every year, right?

Speaker3: [00:50:46] Well, it’s actually every quarter North Side sponsors it. It started when I was an employee of North Side. We would bring in a doctor once a quarter to talk about different subjects health wise and to help attract the seniors to come listen to this doctor. I would cook jambalaya for them, and it’s become so popular that they have a waiting list for these events. And I always cook enough for the extra people so well.

Speaker2: [00:51:24] But you grew up in New Orleans, so this is authentic jambalaya. And I know before getting involved in politics, you were in the restaurant business too, so you know your way around the kitchen. I do.

Speaker3: [00:51:37] Yes, I do. Most of the cooking at home. My wife is a great salad maker, that’s for sure. She calls herself the salad queen. But I do. Most of the cooking don’t do a lot of baking because we don’t eat a lot of desserts and things, breads and whatnot. But typical New Orleans dishes is my staple.

Speaker2: [00:51:58] Yes, that’s good cooking. Yeah. So let’s look at the next chapter for Woodstock, we talked a little bit about Michael before Michael Caldwell, former state representative when you announced that you were not going to run. Michael threw his hat in the ring, ended up running unopposed. So in a in a normal election year, you wait for the November elections and then the the person coming into office has about two months for transition to months to kind of get acclimated, get assimilated and that that sharing of information with Michael running unopposed that two months became six or seven months for you. So talk about that transition. How is that going and how do you think it’s benefited not only him, but you too, as far as being able to pass along information that you wanted to make sure you shared with them?

Speaker3: [00:52:58] Well, as far as me concerns, it’s a lot of peace of mind because I know there is a learning curve for every mayor that comes into office, whether or not you’ve served as a city councilman or you have no experience whatsoever. There is a learning curve. I always say it’s about six months before you feel comfortable enough to express opinions. Michael has been involved with us for quite a while. We have now brought him in to meetings that that are called Executive Session, where it’s a closed door meeting where we discuss real estate litigation and personnel. Which is, you know, protected by state law. Michael’s in there, so he’s getting a feel for what we’re doing. We’ve sat down with him. We’ve gone over all of our projects that are on the board, all of the projects that are in the ground, finance, community development, economic development, you name it. He’s he’s been exposed to it. So his learning curve, especially with his government background, is going to be a lot less than mine was.

Speaker2: [00:54:16] Well, I’m sure he appreciates that as well, and just, you know, not coming in feeling unprepared or just less prepared to go into the job and to serve the citizens. So 20 years, I’m going to broaden this out a little bit 20 years ago, you made the decision to. Run for city office as a councilman and later as mayor. For someone who’s considering entering public office, what advice would you give them

Speaker3: [00:54:49] Be involved in the community first? Don’t try to jump into a city council position or even mayor, especially mayor. I got involved in my neighborhood first and then in, like I said, service organizations. So I was well known in the community before I even ran for city council. That’s what I would recommend. Somebody do get involved somehow, you know, volunteer to serve on the Parks and Rec board or the Planning Commission or whatever the case may be. That experience will pay dividends down the road.

Speaker2: [00:55:30] I’m going to ask you a real personal question. Ok. I think you are a great example of servant leadership. I mean, we see some people in politics in the corporate world who as they reach a certain level of leadership or a certain level of power. They kind of lose sight of that a little bit. And I’ve never I mean, you’re always so modest, you’re always so giving of your time and of your advice. I mean, I’ve never seen any kind of power trip or anything else on your part as to, you know, how the Office of Mayor has affected you. How do you how were you able to keep that all in perspective?

Speaker3: [00:56:20] Well, I always sing the same song. It is about service leadership. It’s not about you. It’s about a team the team gets the job done, and we do it for our thirty eight thousand bosses. One of the kids this morning when I was talking to a third grade class asked the question, Do you work for the president? I thought for a minute I said no. He works for 350 million people. That’s how many bosses he has, and I take the same tact. You know? If you don’t do it from a service point of view, you’re not doing your job. And that’s what I believe.

Speaker2: [00:57:14] Well, and and that is evident. That is obvious. I think it’s one of the reasons you’ve been able to handle things on such an even keel is by keeping that perspective to. So before we wrap up here, give us some advice as residents, as citizens of Woodstock or whatever city somebody’s listening happens to be in. How can we better assist? How can we better serve our elected officials?

Speaker3: [00:57:41] First and foremost is vote in every election. That’s what I tell kids when they turn 18. Make sure you register to vote and vote. Secondly, give them feedback. It’s important to hear from the residents and business owners, and we do. But it could be better. There’s a lot of people out there that may complain or congratulate or whatever we never hear from. We’d love to. They need to hear that feedback, whether it’s good or bad. So.

[00:58:19] You know. I.

Speaker3: [00:58:23] I think people ought to be more involved. You know, we have low turnouts in our elections. You know, my my election in 05 was about 2000 people turned out to vote. You know, out of a city at the time of 14000 or whatever it was, that’s not very good. And we need to we need to do better with that.

Speaker2: [00:58:47] So when you talk about people making their opinions known, you’re talking proactively, not after a decision has been made, not reactively, but even just get to know your officials have conversations with them about what’s important to you. Because while that may not be being addressed today, it may be addressed months from now and they need to have that information so they know where the people they serve

Speaker3: [00:59:17] Are

Speaker2: [00:59:19] Most, most embracing and most supportive of the change.

Speaker3: [00:59:24] Yeah, I remember when I first took over as mayor, I remember several people when I was introduced to them as mayor of Woodstock, they said I didn’t know we had a mayor. Really? Yeah. Believe it or not. And so I found that mystifying. And that’s what I’m talking about people not being engaged. I mean, we’re the ones that take your tax money and put it back into the community. You should have a say so over that it’s your money. And the only way to do that is to be engaged, like you said, talk to your representatives.

Speaker2: [01:00:06] So with that said, if somebody wants to contact you, what’s the best way to do that?

Speaker3: [01:00:11] Best way is email and my email address is De Henriquez DHEA, NRI kuti’s at Woodstock, G.A. a dot gov. I also have a phone number at City Hall. I don’t answer it. I checked the voicemail. It is seven seven zero five nine two six zero zero seven.

Speaker2: [01:00:38] Well, thank you. And before we wrap up, any final thoughts, you have any final. Message you want to share with the people here in Woodstock.

Speaker3: [01:00:49] Yes, I want to thank them for their support and their confidence in me. It’s very humbling. To be able to serve four terms. Two of them unopposed. And I want to thank them for this support and I’m going to miss them, but I’m not going away.

Speaker2: [01:01:11] We will see you around, I’m sure.

Speaker3: [01:01:13] Yes.

Speaker2: [01:01:14] Mr. Mayor, thank you so much for sharing your time with us today and what we understand is a busy schedule. Sharing your thoughts, sharing your insights and more importantly, we can never thank you enough for your service and for your leadership to this city. Over the past 16 years as mayor, you have had a big hand in the pride we all have in our city. And again, we can never thank you enough. We obviously wish you and Jan and your family all the best in the future. And as I said, I know we’ll be running in each other again.

Speaker3: [01:01:50] Absolutely. And I appreciate you having me, Jim.

Speaker2: [01:01:53] Well, and thank you all for listening to Woodstock. Proud. We hope you enjoyed getting to know our guests. Mayor Donnie Henriquez a little bit better. Until next time, this is Jim Bulger saying Take good care of yourself. Stay safe and we will talk with you again. Real soon.

Tagged With: Mayor Donnie, Woodstock

The Wrap Podcast | Episode 048: Know and Grow [Taking Your Business From One Level to the Next] | Warren Averett

October 4, 2021 by Kelly Payton

TheWrap
The Wrap
The Wrap Podcast | Episode 048: Know and Grow [Taking Your Business From One Level to the Next] | Warren Averett
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Every large and successful business started somewhere—and we’re guessing it probably wasn’t with hundreds of employees and multiple locations. So how did they get there?

In this episode of The Wrap, our hosts welcome Doug Pace, CEO of Stonehill Innovation and David Capece, CEO of Sparxoo and CROOW (authors of Level Up: Management Secrets to Create an Agile and Growing Services Organization), as well as Warren Averett’s own Richard Huckaby, CPA to discuss a framework for how small businesses can progress through the stages of scalable growth.

In this episode, you’ll hear:

  • Stories about what is important to organizations at certain stages of their growth
  • Examples of why mission, vision and values are important for organizations
  • An overview of the stages of business growth, as well as the corresponding needs and priorities
  • Lessons learned from challenges with expanding a small business’s sales team
  • Commentary about the importance of processes and structure to support scalable growth

Mentioned in this episode:

  • Access “Level Up” by Doug Pace and David Capece

Lisa B Schermerhorn from Peak Performance Mindset Coaching

October 4, 2021 by Kelly Payton

Lisa B
Austin Business Radio
Lisa B Schermerhorn from Peak Performance Mindset Coaching
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Lisa BLisa B Schermerhorn, Peak Performance Mindset Coaching

Lisa has over 20 years of experience as a transformational leader, award winning speaker and expert in the fields of human behavior, leadership and personal development.  She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets and helped a professional golfer win Golfer of the Year! Lisa was V.P. of Business Development for an innovative start-up company using virtual reality to help clients with pain reduction, memory loss and stress reduction.

As a Certified Hypnotherapist and Master Practitioner of Neuro Linguistic Programming (NLP), she helps entrepreneurs and high performers from where they are to where they want to be much faster than conventional coaches. Lisa is also trained as a Why Coach, helping people discover their Why, based on Simon Sinek’s, “Know Your Why”. Lisa not only helps individuals discover their Why, but she also helps people discover the Why of their business and how to use it in your branding.

Lisa’s Why is; She challenges ordinary thinking because innovation requires and extraordinary approach. How she does that is to help people get into alignment to achieve explosive growth. What she brings is the ability to make her clients unstoppable in 3 – 6 months!, Comments: I was referred to you by Chris Salem. I am excited to speak to you!

Connect with Lisa on Facebook

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:08] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for workplace wisdom sharing, insight, perspective and best practices for creating the planet’s best workplaces. Now here’s your host.

Speaker2: [00:00:31] Welcome to Workplace Wisdom Stone Payton here with you this afternoon, and you are in for a real treat. Please join me in welcoming to the broadcast with peak performance mindset coaching. Lisa Schermerhorn, how are you?

Speaker3: [00:00:47] I’m wonderful. How are you doing?

Speaker2: [00:00:49] I am doing well. I’ve really been looking forward to having this conversation broadcasting this show. I can’t wait to share it with our broader audience in the on demand library as well. It’s it’s a topic that I’ve brushed up against. I’ve read a little bit about. I’m fascinated with my first question right out of the box. Why mindset? Why, in your opinion, is mindset so important?

Speaker3: [00:01:15] It’s everything I like to use the the metaphor of golf. Think about when you’re up there on the golf course or doing anything, whatever you focus on, that’s what you attract. So if you focus on what you don’t want, like if you don’t want your ball to go into a sand trap, guess where it goes? All right. So you always want to learn to focus on what you want, and our ego mind is so good and tricking us and making us think about all the things we don’t want and that’s what we end up getting. So what I hope people do is really reframe and think about things from a different perspective and really focus on what they want because so many of us are trapped in the past and our unconscious mind, which ends up making a lot of decisions. That’s why we end up on that hamster wheel spinning around, doing the same thing over and over again, expecting a different result because there’s a younger part of us that’s making our decisions and it may be your six year old, and that’s a really scary thing. So I like I like to help people connect their unconscious behavior or their subconscious behavior with their conscious behavior. So they’re completely aware and they’re a full adult in their workspace and in their in their own personal lives.

Speaker2: [00:02:44] Well, it sounds to me like and I don’t mean to suggest for one moment that you don’t have plenty of challenges in your business, but it sounds to me like that would be incredibly rewarding work.

Speaker3: [00:02:56] It’s very rewarding, and it’s interesting because I collaborate with a lot of business coaches because they always say to me, we say you’re the part that’s missing. You know, I can help people put a business plan together. I can help people double their income, triple their income. But if they don’t have the mindset and believe that they’re worthy and deserving it, they sabotage themselves. And I’ve had two very successful business coaches tell me they doubled someone’s income into the millions and doubled their business, and the the person sabotaged it because they couldn’t handle it. So it’s very important to be really aware of what your beliefs around money are. I do a lot of money mindset work because if you have someone who doesn’t have a relationship with money or doesn’t believe that they’re worthy and deserving of it, or believe that people with money are evil or bad, people don’t hold on to it. It’s the strangest thing, and I and I speak on this and I show a picture of a mansion, and then I ask everyone in the room who here wants to make a million dollars a year and everyone raises their hand. And then I say, Tell me about the people who live in that house and that mansion. And oh, they hate each other. They’re getting a divorce. The kids hate them. They can’t afford to heat the house. And, you know, people don’t even realize that these feelings are visceral and they say to them, Well, if you think people with money are evil or bad, then why would you ever attract it? And so people really have to sit back and think about what are their true beliefs, unconscious beliefs or our money and what is truly running them?

Speaker2: [00:04:34] So I got another back story, how in the world does one find themselves in in this occupation? Tell us a little bit about how you got here.

Speaker3: [00:04:44] Well, about 20 years ago, I had an emotional breakdown. I was struggling and I was going to therapist two or three times a week, and no one was helping me. And someone said to suggested to me going to see a hypnotist and I’m like, Hypnotist, don’t those people make you quacks like a duck? And I was so desperate I said, I’ll try anything, and I couldn’t believe how quickly that this woman was able to get me. She literally asked me a question. Let’s go to the, you know, take me to the root cause of this issue and boom. I went to a time and as a child. And what I’ve learned to do is so you can’t change what happened, but you change how you think about it. So what happened is you release the negative belief around a belief system or something that happened and replace it with what you wish you could have had instead. When you do that, it shifts the trajectory of your thinking. So for instance, if you believe as a child that you couldn’t trust people because you were betrayed over and over again, then you see the world through the lens of not being able to trust people. And guess what? You start attracting people you can’t trust. Therefore, see, it gets confirmed over and over again when you heal that wound when you get to that belief system and you realize that that’s a perspective of from that wound and heal that then you start to be able to attract people who you can trust because it’s no longer a trigger. You’re not seeking that out.

Speaker2: [00:06:16] You touched on it a moment ago, but I’d like to dove a little bit deeper if we could, if you would speak to at least the way you see it, the distinction between a mindset coach and other coaches, if you would

Speaker3: [00:06:31] Right the difference between a mindset coach. I actually have a business background, so I like business, but where my strength is is really helping people. You know, there are people who have imposter syndrome or they get promoted into a job that they’re not happy in, or they don’t believe that they can handle what’s at stake or they have issues at home that are that are interfering with their work life or their work life is interfering with their home life, or they have a boss that’s really triggering them when you have a handle on your mindset and get to a place of neutrality. And that’s a place where I really work with people and give them these amazing, really simple mind hack tools to help you become more neutral. Because when you’re in a neutral place, you can make a decision that’s not emotionally based. It’s not a trigger. You can be an adult looking at a decision and making that with with facts instead of an emotional decision. So when you make a decision in business, if you’re afraid of something and then I can help you get rid of the fear and then you can look at the numbers from a realistic point of view. Does that make sense?

Speaker2: [00:07:47] Well, it does. And it sounds to me like there’s enough of a distinction that even if I were and I’m not a professional external coach, but let’s say that I went into the business of coaching people to facilitate on air conversations, you know, I don’t know. Maybe I could make the rent if I did that, but if I did, maybe I would have a distinct competitive advantage if part of my arsenal was OK. You’re also going to work with Lisa. You know, like, so so they have the mind. Is that accurate?

Speaker3: [00:08:16] Absolutely. Absolutely. You know, all of us have insecurities. Every single one of us. I work with C-suite execs all the time and you know, they have the same issues, the same fears that everyone else does. You know, and it’s about and also being happy in what they do. And it actually can be very lonely for them because they don’t have a lot of people to talk to. They don’t have a lot of people to bounce ideas off of because everyone expects them to have all the answers. And that’s why a coach is so wonderful for people because I can come in from a neutral perspective. I don’t work for you. I’m not going to give you the answers you want to hear. I’m going to give you the answers that that from a neutral place. And also, I believe that we all have the answers within us, but our fear is get in the way our anxiety or stress level, everything else gets in the way and clouds it and doesn’t allow us to access what we really feel because oftentimes when we make decisions, it’s from intuition like I have this feeling and we don’t often have the logic behind it initially. But before you expand on it, but you have this gut feeling and so many people can talk you out of it and make you feel like you don’t know what you don’t know. What you’re thinking or doing is the right thing. And so it’s really powerful when you can learn to trust your intuition and really have full access to that.

Speaker2: [00:09:47] Well, in a moment, I’d like to swing back around and dove into this phrase You used imposter syndrome. But before we go there, just in general, who who makes for a good client for this kind of work, is it elite athletes? Is it execs? Are there a lot of different types of people that could and should be benefiting from this kind of work?

Speaker3: [00:10:08] Well, I’ve worked with golf professionals. I helped one win Golfer of the Year because its mindset, so mindset works in any aspect of your life in your personal or professional life, but in work when you have especially entrepreneurs, I work with a lot of entrepreneurs. When you have these people who come up with these ideas and their changemakers, they’re coming up with something that may have never been done before. And that’s scary, because now you’ve got your idea, you’ve got to get up in front of people and ask for money. It’s a place of of vulnerability. It’s a place of of, you know, am I doing the right thing? You question everything. But when you’re passionate and emboldened and feel really strong and you get in front of a group of people, of investors, potential investors, they can feel that there’s a difference when you’re that imposter, when you’re faking it and you can tell, you can tell on the phone from someone’s voice. If they’re happy, they’re sad, they’re anxious. Whatever you don’t have to see their face or their body movements, the voice alone will do it. So if you can come into a place of confidence and let go of the emotions and just be you. Because being you should be easy and effortless and you should. And that’s when you have access to all of your gifts.

Speaker2: [00:11:28] So this this idea, this phrase, this phenomenon, this pathology, I don’t know what the right label is, this thing called imposter syndrome. I mean, it must be pretty prevalent. I hear people talk about it. I feel like I’ve read an article or two about it. Can you just speak a little bit more to that? Where do you see it? What can we do to to mitigate it?

Speaker3: [00:11:51] Well, one of the things that I found with with imposter syndrome is many people are living lives that are expected of them, not their own life. So they’re they’re playing roles instead of being them. And there’s a difference in joy in their life. One way or another, they get promoted into this position, which may make a lot of money, but maybe they were really good in another position and now they’ve been promoted into mediocrity, or they don’t feel worthy and deserving of that position. So they’re really in this place of fear and anxiety and can’t fully be themselves. And one of the tools that I use is helping people discover their why based on Simon SYNNEX. Knowing your Y and this fellow Gary Sanchez researched, help and discovered interviewed thousands of people and discovered that there are nine different types of why. And when you understand your why, why do you do everything you do? Then what happens is you’re in alignment with who you are and then you don’t feel so much like an imposter. For instance, I grew up my my. Why is that? I think differently. I challenge and challenge. People like to think outside the box. And as a kid growing up, as someone who thinks outside the who thought outside the box that I got bullied, I got told, Why can’t you be normal? Why can’t you be like so and so? And I always felt like there was something wrong with me.

Speaker3: [00:13:24] And there was this part of me that never really felt completely whole because I couldn’t own that part of me. When I discovered my why was challenge. I was like, Yes, that’s the good thing. That is it. Because it’s everything I do. I mean, the listeners can’t see this, but I live in a log home on the side of a mountain in the mountains of Vermont. I don’t live like other people. I vacation differently. When I go to a restaurant, I always order the special. I always want to do things a little different than everyone else. And when you own that about yourself, it’s empowering. And another client who discovered that his wife is simplified and he’s an engineer and a consultant in the tech industry. And so he take these really complicated emails that would have five paragraphs and he’d be able to respond in four bullet points. And what happened with that is that he didn’t value what he was offering because he said, How can I charge for my time? It took me such little time to do that. They said it’s not the hours, it’s the amount of time and effort that you put in learning that skill and being you.

Speaker3: [00:14:30] And what’s that worth to your client when they turn around and have to bring that out into the public where you break it down into layman’s terms, that’s invaluable. He doubled his his what he was charging and doubled his income in six months. So when you own your y, then you’re aligned with who you are, you know who you are and from an employer stand up point of view. Knowing someone’s y is so great because then you know how to communicate with them. You know what’s important to them? And you know, I love the Myers Briggs and all of these other tests, but this is different because this is a part of you. That is the aspect of everything you do. Like my challenge. Why is part of everything? And all my decision making, my how is better way and my and my what is make sense. So I challenge conventional thinking. How I do that is I help people find a better way, and what I bring is the ability to make sense out of complicated situations and problems. Once I understood that, not only was it easy for me to feel good about who I am and feel aligned, it was easier for me to explain to other people what I do as well.

Speaker2: [00:15:48] So I’m sure it’s more than evident just by hearing you describe the work around the why, but I feel an obligation to let our listenership know. Listen, Lisa didn’t just watch the Simon Sinek YouTube. She’s a certified white coach, so she’s not only familiar and erudite with some of this language. She can actually help you get there. I mean this you’ve invested the time, energy and there’s probably some financial commitment as well, but you actually went and became trained as a white coach. Formally, yes, yes.

Speaker3: [00:16:20] Yes, I did. And it was one of the best things I’ve ever done because everyone wants to know why, why we’re here, because most people think that their purpose is their work, and I say, absolutely not. Your purpose is not your work. Your purpose may be an end. So means to support your purpose. Your work is something that helps you have freedom, and it would be nice to love what you do and give you. Give you that freedom in your life and feel like you have purpose. But your purpose may be rescuing animals. Your purpose may be that, you know, there’s so many different purposes. So so I like to think about and end and work if you’re going to spend eight, 10, 12 hours a day because many of us do work incredible amount of hours and work. We want to be aligned in something that’s important for me. If it’s different, if it’s better and it makes sense, I do it. If it’s not, then it’s not as appealing for me.

Speaker2: [00:17:21] Ok. Two key pieces of business that I want to attack before we wrap. One is, I think we always shout out to Chris Salem. He is a gentleman who we had on another show called Coach the Coach Radio. He connected us. So shout out to Chris. Thank you for putting us together. And I hope you feel the same way, Lisa, that you’re glad I do.

Speaker3: [00:17:41] He’s such a great guy. He’s been a great mentor for me. He’s helped me out a lot. He’s a really, really good guy.

Speaker2: [00:17:47] So thank you, Chris. But the other thing, if you would, I would like to approach this whole conversation from the other side of the desk, if you will. I’m a small business owner on the number two guy in a media company. We’re pretty successful. We don’t have a lot of employees, but we have a lot of associates, I guess you would call them. So, you know, we got to we got 50 or 60 folks out there running around trying to do our thing. As a as a leader, it would be interesting to to hear any insight that you might have perspective, ideas, recommendations you might have on from that side of the table. How do how to create an environment and and lead a culture that you’re going to you’re going to have to manage multiple wives, right? Right. So so you got that and you want all of them to be able to live into their way, but also the organizational why and how to foster. And the other side of that not crush. How to foster the best, the best mindsets. And so there’s this individual, there’s this group thing. I don’t even know if there are any answers, but if there are any, I’d love to hear on,

Speaker3: [00:19:01] Well, you know what? Thank you so much for this question, because very few people ask from that perspective, so I really appreciate that question. When do you have a company? What’s the most important thing when you go to work? You want to enjoy work and you want to enjoy your coworkers. You want to. You want to also feel successful when you, as a business owner, know your own individual why that is generally the way of the company. So when you let your people know because they’re also the face of the company, everyone that they interact with is the face of the company. So let’s say your why is trust and you want to make sure that everyone in that company knows that trust is the utmost important to you. And as a company, we’re going to make sure that we’re trustworthy. And everyone who works for me is is that we that our clients can trust. And if you breach that trust, you’re out. Or so so when you think about it as helping set the tone in the company, help with the values of the company, also knowing your way is knowing how to communicate with some people because there’s the way of clarity.

Speaker3: [00:20:10] So there’s some people who ask lots of questions to get to the root cause of people’s issues. So, so knowing people’s why is really important. And also having a diverse group of wives in your company. You don’t want everyone having the same. Why? Because we have people who are contributors who like to be the support team behind the scenes. And they are amazing. Know every company needs them because they’re the ones who always have your back. Then you better way. People are some of the best entrepreneurs out there because they’re always looking for a better way. They can’t help themselves. So there’s so many different types of then right way people. You want a right way, people is your person is your accountant. You want someone who’s really good at structure. You don’t want to challenge personality like me running your accounting firm who thinks outside the box all the time. So knowing people’s why is really important in hiring. And also one of the things that I’ve been doing is also what is the why of your customer or your client? And then you market to them. It’s so important to really know what your avatar is and then you’re going to communicate and use that language in your advertising, in your marketing, on how to speak to those people.

Speaker3: [00:21:32] I was just working with someone this morning who’s starting a business and her her. Why is trust her? How is better way and her? What is contribute? And she really wants to be of service, and she’s all about making sure that she can be trusted and she’s going to find a better way. And what’s so cool about this woman? Is this this her? Why, how and what impact every aspect of her life, all parts of it? So this is also helps businesses decide how they’re going to promote someone. Is this new position in alignment with their? Why are they going to enjoy it or is there some other position we should if this person’s valuable, let’s come up with a position that’s in this person’s highest and best. And when you have happy employees that all get along, you’re going to have a lot more efficiency and you’re going to have a lot more profit and you’re going to have a lot more people not taking days off because they’re stressed out of their mind. You want people to be in a position that comes natural to them.

Speaker2: [00:22:40] I am so glad that I asked that question.

Speaker3: [00:22:44] Thank you

Speaker2: [00:22:44] For that. Ok, let’s make sure that our listeners know how to get in touch with you or someone on your team if they’d like to have a conversation about any of these topics, whatever you feel like is appropriate. Email, LinkedIn, website, phone, whatever.

Speaker3: [00:23:00] Well, I have my website, which is peak performance mindset coaching. Linkedin is also great. It’s Lisa Schermerhorn, and you can also email me at least at peak performance mindset coaching and I always give. I’m very open to giving free consultations. I’m happy to talk to people and see how the why or if someone just wants to do the wide test. I love doing that and helping them figure out their why, how and what. So there’s a lot of different tools that I have to help people really discover who they are and why they’re here and if they’re in alignment with what they’re doing right now, or if they just need some help. And here’s the other thing at work, the last thing we want to do is get triggered by other people, by coworkers. When you can get yourself to a neutral space and and heal that, then someone can say whatever they want and you won’t take it on. I always say that people are mirrors for us. So if you’re getting triggered or unhappy by someone, they’re giving you a lesson and it’s something for us to work on, on the inside. And when we do that, then nothing will will faze them.

Speaker2: [00:24:16] Marvelous Council to cap this particular conversation, I hope that we’ll have an opportunity to swing back around and do this or something like it again. At least it has been an absolute delight having you on the show. Thank you so much for joining us.

Speaker3: [00:24:32] Oh, thank you so much for having me. I really appreciate it and love to come back any time.

Speaker2: [00:24:37] All right. This is Stone Payton for our guest today, Lisa Schermerhorn with peak performance mindset coaching and everyone here at the Business RadioX family saying, we’ll see you next time on workplace wisdom.

Tagged With: Peak Performance Mindset Coaching

Coach Joe Noonan from Southwestern Consulting and Michelle Cleveland from NTC Lifeworks LLC

September 29, 2021 by Kelly Payton

Cherokee Business Radio
Cherokee Business Radio
Coach Joe Noonan from Southwestern Consulting and Michelle Cleveland from NTC Lifeworks LLC
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This Episode was brought to you by

The Innovation SpotAlma Coffee

 

 

 

 

Coach Joe Noonan

 

Coach Joe Noonan, Speaker / Certified Professional Sales & Leadership Coach with Southwestern Consulting

Joe Noonan is a SPEAKER / Certified Professional Sales & Leadership Coach with the multimillion-dollar global sales consulting company, Southwestern Consulting. Joe resides in Alpharetta GA. Joe Specializes in teaching ethical sales techniques and strategies individuals and teams can use to immediately to enhance sales! Joe is a lifelong entrepreneur. He owned 2 B2B sales organizations including a Marketing Solutions Agency and a Printing company.

For 7 years, Joe served on the Board of Directors for the Business Marketing Association. Joe is a professional speaker for teams and organizations across North America. Joe graduated from St. Mary’s University of Minnesota with a BA in Marketing and Management. Joe lives by the philosophy “ Think big, be fearless, live life every day, deliver extraordinary value, and laughter is contagious”.

He believes coaching is a privilege and is humbled to “serve” our audience today and to “serve” his clients as they partner and grow, personally and professionally Joe has over 33+ “Recommendations” in the past 3 years on his LinkedIn Profile … feel free to reach out to Coach Joe and connect to learn on how Professional Coaching can change YOUR life … personally and professionally!

Connect with Joe on LinkedIn

 

 

Michelle ClevelandMichelle Cleveland, Life Enrichment Guide with NTC Lifeworks LLC

NTC Lifeworks is dedicated to helping Entrepreneurs leverage their business to live life on their terms. Contrary to popular belief, you don’t need to sacrifice your relationships, mental health or physical well-being to achieve success. Michelle has been training and mentoring private and corporate clients for over 20 years. She also offers workshops and one on one sessions in Time Management and Goal Setting.

NTC LifeWorksConnect with Michelle on LinkedIn

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Speaker2: [00:00:23] Welcome to Cherokee Business RadioX Stone Payton here with you this morning, and today’s episode is brought to you, in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which of course means from seed to cup, there are no middlemen. Please go check them out at my alma coffee and go visit their Roastery Cafe at thirty four point forty eight Holly Springs Parkway in Canton. Ask for Harry or the brains of the outfit Latisha and tell them that st. since you, you guys are in for a real treat this morning, please join me in welcoming to the broadcast and back to the Business RadioX microphone with Southwestern Consulting Mr. Joe Noonan. Good morning,

Speaker3: [00:01:08] Sir. Hey Stone, good morning.

Speaker2: [00:01:11] It is a delight to have you back. It’s been a while Southwestern Consulting and you specifically mission purpose what you after trying to do for folks, man.

Speaker3: [00:01:20] Sure. I am a certified professional sales and leadership coach, and so I spend most of my day. Well, let’s talk about the week I spent half my week, two and a half days coaching people one on one CEO’s, sales leaders, entrepreneurs and help average producers become top producers. And then I spend the other two and a half days prospecting and running workshops and letting people know what coaching is all about and how I can change their life.

Speaker2: [00:01:48] How does a coach or a consultant prospect this day and age? The reason I’m asking it strikes me as a crowded arena, right? And maybe it’s a little noisy that may or may not be accurate. But how does one prospect for new client opportunities in your world?

Speaker3: [00:02:07] I wouldn’t be a good coach if I didn’t ask for referrals, right?

Speaker2: [00:02:11] Right, right.

Speaker3: [00:02:11] Yeah. A lot of my business is referral base, but it’s also niche based. So just to give an example, 70 percent of the clients that I work with are mortgage loan officers or branch managers or people that are in the mortgage environment, real estate insurance. I’ve kind of found a niche in those markets.

Speaker2: [00:02:29] So was that you said kind of found? Did you say I’m going to find a niche or did this? Or did the idea of niching something that you just gravitated toward? And did you sort of know, Hey, I don’t know which niche, but this looks like a good one. How did you land on a niche in general and in that one specifically?

Speaker3: [00:02:48] Well, part of it is is that through Southwestern, they gave us some opportunities, some leads, if you will, and it’s a big market for us as a company. But I realized that niche is really a great way to move forward in your business. I had a marketing agency for over twenty four years and believe it or not, one of my biggest clients, pest control companies.

Speaker2: [00:03:12] And once you learn the language and what they’re excited about and what they’re scared of, there are. I’m sure every pest control company has some some nuances and some differences, but there are some commonalities that you develop. Some you develop, some expertize in, and I’m sure that serves you really well and your clients really well.

Speaker3: [00:03:33] Absolutely, stone. And you know, the interesting thing is that I teach my clients a lot of things that I use myself, you know, prospecting with purpose. I’m a master when it comes to my schedule and time management. You know, you know what Lombardi time is.

Speaker2: [00:03:47] I think I’ve heard, like if you’re five minutes earlier, you’re on Lombardi time and

Speaker3: [00:03:52] You’re late, you’re late. Absolutely. So, yeah, so Vince Lombardi, you know, legendary coach for the Green Bay Packers, he was talking about, you know, if he had a meeting at 10 o’clock in the morning and you got there at nine fifty five, you were late. So you want to make sure you were there at least by nine fifty.

Speaker2: [00:04:08] So I think you mentioned earlier in the conversation one on one coaching, do you do group coaching also? You do both or yeah, speak to that a little bit.

Speaker3: [00:04:17] Sure. As far as group coaching is concerned, I would say that that is not really our niche. It’s usually one on one. Coaching is what we do. And so the way we introduce coaching is we go on and do about a 60 minute workshop and we let people know we talk about habits of top producers. We talk about the things that are important to them and quite frankly, create a little pain and ask them why they’re not doing the things that they should be doing. And so that’s where, as a coach, I can come in and change their life.

Speaker2: [00:04:51] So what do you find the most rewarding? And I guess I’ll ask in the same breath what? What are one or two of the biggest challenges in your line of work?

Speaker3: [00:05:00] Great question. I would say the most rewarding thing is the results that my clients achieve. So, for example, I had one client, Jeff Brown, who was he said to me three years ago, he said, Joe, if my branch could get to $10 million a month a month as a mortgage company, we would be happy as a lark today. Thirty six million a month on average, old baby. So he’s doing really, really well, and I’m proud of him and you know, it’s we become friends at the end of our coaching tenure, so it works out really well.

Speaker2: [00:05:33] So it feels good, you know you’re doing rewarding work. I assume that that that it’s lucrative. Have you struggled with or have you gotten some specific direction around establishing fee structure?

Speaker3: [00:05:45] So we have a standard at South-Western. We have a standard fee program, but we also have different levels, depending if you’re a CEO or if you’re a sales leader. And that would be if your income is two hundred and fifty thousand dollars or more annually. We have that program is twelve hundred a month. And then our regular standard coaching program for people that are average producers that want to become top producers is actually really reasonable and it’s $600 a month.

Speaker2: [00:06:11] Wow. Ok, so you have something for that person that’s just getting going. And maybe, maybe they’ve made it over the first hump and their business is going to work, but now they’re ready to really take it to the next level.

Speaker3: [00:06:22] Right. And generally speaking, if you know, one of the things that we try and help them achieve is early success. And when they do, if they gain one or two more sales, it pretty much pays for their coaching all year.

Speaker2: [00:06:33] I’ll bet. All right, let’s back up a little bit back story. How does one find themselves in a career like this doing this cool work? I assume you didn’t when you were, you know, 10 and 12 and everybody else was playing cowboys and Indians. You weren’t, you didn’t say, I want to be the coach, right? Or don’t you?

Speaker3: [00:06:51] I’ve been an athlete my whole life. I still play racquetball. I haven’t played since last night, but it’s been a while. It has. It has. No, but I love tennis and racquetball, but I’m also a certified professional hockey coach and coaching is in my blood. I love to play the game. I stepped away when my son graduated from high school and recently, like a month ago, got back into it. So I’m coaching up in Alpharetta at the cooler fun. I love coaching. It’s just it’s changing lives. It’s making a difference where people get to move forward.

Speaker2: [00:07:25] So that’s twice now that you have specifically utilized the word certified. So I get the distinct sense that you feel like that’s important and because you’re a certified coach in the in the in the soccer western system as well. Yeah, yes. And hockey, but also on the in in your day to day work. Yes, you have some credentials, some certification of some sort.

Speaker3: [00:07:47] Absolutely. And part of that is is not only being certified, but it’s ongoing education. And so I invest eight hours a month to maintain my certification a month. Some people have to do that for the course of a year. For me, it’s every single month. I’m trying to be a student of the game.

Speaker2: [00:08:03] Nice. All right. So let’s walk it through. Let’s, you know, purely hypothetically, let’s say that you knew this guy that owned, I don’t know, let’s say, 40 percent of one company, and he had another little something on the side hustle and he was comfortable, but he really wanted to take it to the next level. How would he find you or would you have found him? And what would some of your early conversations look like before you were neck deep in a coaching relationship?

Speaker3: [00:08:29] Great question. One I would like to do is I like to meet people where they are and their season of life. So if this person was, say, empty nester and they really had time to focus on their business and didn’t have other distractions. Part of it is sit down and have what we call is a business action plan where I’d send you a little three page summary. You get to fill it out. Kind of tell me about your activity, what you’re doing, what you should be doing because sometimes people and I say this often, but it’s all tongue in cheek is quit shooting all over yourself, right? So it’s just it, really. It’s about activity and it leads to results. And if you have great activity, you’re going to gain results.

Speaker2: [00:09:11] It seems like your line of work, and our next guest is in the coaching arena as well. So I’m anxious to get to get her input, but it seems like you must have to cultivate a level of trust. I mean, well beyond even I mean, as as a radio host, you have to trust that I’m going to you’re not going to try to do anything to make you look bad, but you don’t have to. I don’t think I have to to garner the level of trust that you must when someone opens up about these things. Because I mean, I would think that could be challenging for some of us.

Speaker3: [00:09:43] It is and one of the things that I always ask people before they make the decision, and it’s not my decision. I don’t try and sell people to get into coaching. It’s their decision, and I ask them three questions. First question is, are you coachable? And if they can’t emphatically say yes, then coaching is not a fit for them. Right? Second question is, are you open to change? And if they’re not going to change, then again, it’s not a good fit for them. And the third question is, Oh my gosh, I drew a blank.

Speaker2: [00:10:16] That’s all right. We’ll come back to it. Yeah, we’ll swing back around to you. But but there are a lot of times I think this brings to bear. The answers are in the questions and a lot of times the answers in that hypothetical person we were talking about earlier in case your listeners didn’t pick it up as me. Right? I mean, I’m very blessed in a lot of ways, right? A lot of guys got a lot going for me. And there’s this huge gap between what I am producing and what I feel like I could. And then I think I can put in the the universe. But what I’m getting at is it wouldn’t surprise me to discover if I were working with you or our next guest, Michel, if at. I found that, gosh, don’t you been carrying the answers around with you all the time? So it’s a little bit of uncovering and mutual.

Speaker3: [00:11:05] Yeah, absolutely. Part of it is is I kind of have a 75 25 relationship when we have our one on one coaching calls. Right? So who do you think speaks 75 percent of the time?

Speaker2: [00:11:16] I’m guessing the client.

Speaker3: [00:11:18] Absolutely. And that’s my job as a coach. I’ll set the table, I’ll bring the forks and the spoons and the knives, but it’s up to you to implement what we talk about. And so I’ll ask a lot of questions that will make you think differently. Yeah, because it’s all based on experience I’ve got over 30 years, I’ve owned two businesses, I’ve bought four others. So part of that is I lean on that experience to help you become better at who you are and what you do, and you got to wake up every morning and put your feet on the floor and say, I love what I do.

Speaker2: [00:11:51] Yeah. So in your model, is it more typical to to engage your services and a series of bursts? Or is it like kind of an ongoing thing for years or does it just depend on the situation?

Speaker3: [00:12:08] We asked people to commit to a year because coaching is not like dipping your toe in the water and say, Well, gee, my business hasn’t changed a whole lot in three months. We ask people to invest at least 12 months so we can get that full season, that full year and see where they are. And if their business is cyclical, that gives us a chance to really examine it to say, here’s how we can help.

Speaker2: [00:12:31] So are there advantages and or disadvantages in coaching multiple people in the same enterprise, like particularly like with a small company?

Speaker3: [00:12:42] One of the reasons that many people hire a coach is sometimes they’ll share things with me that they wouldn’t share with their leader or their owner or the company because they want to have the freedom. And that’s the one thing I always make sure and cover that up front is I need you to be honest. I need you to be vulnerable because if you don’t make any changes. You’re still going to have the same challenges moving forward.

Speaker2: [00:13:09] So what is forward for you, are you going to continue to try to scale your practice or have you got the amount of business you want? You’re just going to keep having fun or have you decided?

Speaker3: [00:13:18] No, I’m too young to retire. Always looking for new clients. Absolutely.

Speaker2: [00:13:24] I really think the last time you and I did an interview, we both had darker hair.

Speaker3: [00:13:29] You’re not supposed to bring no idea.

Speaker2: [00:13:30] I know I did,

Speaker3: [00:13:32] And probably a little more of it.

Speaker2: [00:13:34] But but you’re going to keep going. You’re loving it. You’re enjoying it.

Speaker3: [00:13:38] I’m actually going to do this for the next 12 to 15 years. I have I have a life plan in front of me. I know exactly where I want to go. And you know, that’s what goals and vision are all about. And I’m a big believer in it, and I try and instill that. So my clients have success personally and professionally.

Speaker2: [00:13:53] Now how about yourself? Do do you find that periodically you seek to to engage a coach for your own development?

Speaker3: [00:14:02] I have a coach. You do have a coach. I do have a coach. All right. Yeah. So yeah, because you know, we’re always fine tuning, right? Right. And I’m never fat, dumb and happy. I remember one time I got a commission check in the $20000 range and I was like, I could get used to this every single week and all of a sudden that that popped in. And I’m a student of the game. I really believe that that’s why I have that eight hours that we talked about, right? I have to be better at what I do and bring that to the table. You know, Robin Williams talked about this and he said, as a comedian, I always feel like I have to be on and as a coach, I have to bring it every single call for my client. And so Sunday night, I spend two hours preparing for the week in front of me. So when Monday, Monday, Monday morning rolls around, I come to my desk locked, loaded, ready to go.

Speaker2: [00:14:53] Well, I’m inspired by your energy, but surely that can get exhausting. Where do you go to to to recharge and get inspiration? Is it books? Is it articles? Is it the beach? How? How do you recharge

Speaker3: [00:15:09] Racquetball, court, racquetball, tennis, court, hockey rink? Yeah, those are my outlets.

Speaker2: [00:15:16] I can honestly say my hockey experience is next to nothing. I grew up in Pensacola, Florida, but my dad was a high school basketball coach, so I have been around sports and my experience was and I was not a particularly gifted athlete by any stretch. In fact, I’m mature enough to recognize now. I think the reason I made the high school baseball team is because I had a car and the two athletes on the team did not, so I could get them through it from Christmas practice. But what I was about to say is my experience being part of a team and with the work ethic associated with preparing to play and continuing to get really steeped in the fundamentals, all these things, I feel like probably are part of the reason that somebody of my IQ could be reasonably successful. Do you feel like sports has that kind of impact on folks?

Speaker3: [00:16:15] Absolutely. Yes, for sure. Because one of the things that I always tap into early with a prospect is we talk about where they were earlier in their life and whether it’s a mentor, a parent, usually a coach, and ask, How did that coach impact your life back then when you were in elementary school and then carry that forward professionally?

Speaker2: [00:16:36] I would say so for folks listening right now, and before we wrap, we’ll make sure they have your contact information and can reach out if they’d like to have a conversation with you or someone on your team. But as they’re listening right now, if they just sort of want to chew on it and reflect on it, are there some things that that they might do in the moment over the next few days or a week? Or what are some things that they might do that would either prepare them to be a good coaching candidate or help them do a little self coaching? Could we give them just a few tips? Because I suspect you have a couple,

Speaker3: [00:17:12] I have two that I highly recommend, and the one that I would say is your schedule that if you don’t have a good schedule, right, and you don’t know where you’re going to go, you’re not going to have success. So you have to have think about this stone. Think about your high school schedule from 10 to 10 50, you had to go to math 11 to 11, 50, science, et cetera. Right? Right. Your professional schedule has to be the same way. It’s going to keep you focused on your income producing activities. So if you do that, you’re going to have success and you’d be surprised so many professionals, they get to their desk and they’re like, Well, after I read my email, where do I go? We have to be intentional as top producers, as business owners, and if we’re not, it’s going to cost you. So, yeah, so that’s one. The other thing I would recommend is to take a look at activity, and I ask my clients to break it down into four hundred dollar an hour activity versus. Twenty dollar an hour activity and literally just bullet pointed. Watch what again, what should I be doing or what am I not doing right to make my business move forward? And then that $20 an hour work is what can I delegate? What can I do after hours? Those are really impactful. So I hope your audience will take that to heart, and if they want to have a conversation with me about that, I’m here to serve well.

Speaker2: [00:18:33] I hope they get something out of it too. But I but I know I just did because I the $20 an hour activity or in my case, might be even $10 an hour and activity. It can be deceptive because it still feels like you’re producing.

Speaker3: [00:18:45] That’s called creative avoidance.

Speaker2: [00:18:48] No, I think maybe I was doing a little bit of that as recently as this morning. I think that’s I think that’s a trap that I that I fall into and there’s a piece of me that says, Well, you know, I’m the best one in the group. I can do it faster, better. But let me just knock this out, right? And I bet other people fall into that to that trap too, right?

Speaker3: [00:19:07] And it really you have to tie it down to having really good habits. And if you have great habits, it’s going to make a difference to. But there’s also and this is where a coach can help, is accountability.

Speaker2: [00:19:18] All right. So before we wrap, let’s talk about interviewing a potential coach like I don’t feel like and of course, I feel this way about interviewing help, too. So this is universal for me. Maybe I’m not really particularly not good at this, but let’s say I’m going to go on the hunt and I’m going to engage a coach. I I suspect chemistry is important. I suspect there’s some gut feel to it, and I’m thinking there are probably a few things you want to make sure you’ve at least had a brief conversation about. It’s not just about the money before you engage a coach. And I’m going to ask Michelle the same thing when we get to her segment. But just are there some things you think like, yeah, you know, ask these questions or make sure you tell them this or don’t? Yeah, anything like that.

Speaker3: [00:20:06] Let’s go back in the three things. Are you coachable, committed, ready for change?

Speaker2: [00:20:11] So ask the coach that

Speaker3: [00:20:13] Ask the coach that. Absolutely. And as well as the prospect. Ok.

Speaker2: [00:20:18] Right. All right. Yeah. Just I feel like maybe I’d be a little bit intimidated if I’m talking to a couple of different coaches and I’m trying to make the right choice. I need to. I need to think through how to interview them.

Speaker3: [00:20:30] It has to be a personality match, right? And not everybody matches up with the coach, and that’s OK, too. But you know, we teach people, we call it navigate, and that’s adjusting the way that we sell to the way people buy, and that’s understanding by our personalities. And there has to be great chemistry. And when there’s great chemistry, there’s great success.

Speaker2: [00:20:52] Yeah. Completely inappropriate to name names. But I happen to know a couple of people who you coach and they just sing and they’re willing to actually say that their coach and they’re willing to say that they’re coached, that their coach is junior. And so I would just share with you. I have specifically heard of people getting great results from from your from your work. All right. So someone would like to reach out, have a conversation with you or someone on your team, and at least just have a preliminary conversation about some of these topics. What’s the best way points of contact website? Email, phone, whatever, whatever you

Speaker3: [00:21:23] Feel good about. So the best way I would say is my mobile number, and that’s area code six seven eight five nine six six four seven nine and then my website is Joe Newnan, SWC Dot-Com.

Speaker2: [00:21:38] Well, I am so glad that we got a chance to catch up. Thanks for coming in the studio. This is very helpful, and I’m hoping you can hang out with us while we visit with our next guest.

Speaker3: [00:21:48] My pleasure.

Speaker2: [00:21:49] Marvelous. All right. Next up on Cherokee Business Radio we have with us today, Coach Day, I guess, right with us with NTC life works. Miss Michelle Cleveland. How are you miss Michelle?

Speaker1: [00:22:03] I am finer than frog hair.

Speaker2: [00:22:06] That’s that’s a fun response. Oh my goodness. Did you ride your motorcycle here or did you drive today?

Speaker1: [00:22:13] No, I did not, because I just changed out my brake pads last night and I haven’t done a test run. So, you know, after doing a major upgrade change like that, you always want to kind of do a shakedown functions check. So.

Speaker2: [00:22:27] So so the way that I met Michelle, she’s part of this Woodstock business club that I was telling you about before we went on air. Joe and I often will see her in a leather jacket or toting a helmet or something like that. So I knew that you rode. And yeah,

Speaker1: [00:22:43] That’s my primary mode of transportation. So normally I would have shown up on my motorcycle.

Speaker2: [00:22:48] Right, right. All right. So NTC life works. Mission purpose. Tell us about the work.

Speaker1: [00:22:56] Well, I am not a coach, and I really bristle at people who called themselves coaches who do not have the certification. You really need to be certified. You have to have specific training. You can’t just go by what you know. And so I do not refer to myself as a life coach. I refer to myself as a life enrichment guide, and I actually fit in that gap between life coaches and business coaches. And I’m the one prepares them for you and I actually need your card, of course, because I’m always referring people to business coaches, and that’s what I do. I help them with their time management, their goal setting. But our mission, our passion and our purpose is saving lives. How does that relate to to coaching and guidance and things? Let me roll back to where we started in 2016, two of my sons committed suicide.

Speaker2: [00:24:05] Oh my, gracious.

Speaker1: [00:24:07] And people were constantly coming up to me saying, Oh, you’re so strong, oh, you’re doing so well. And I thought, Yeah, what’s the difference between me and another mom who went to bed and pulled the covers over her head and nobody ever saw her again? Why am I doing OK? So I started digging and researching, and I found what we call the three pillars of resiliency. And I thought, this is really important to share. So I started speaking about resiliency, offering keynote speeches, and I joined the National Speakers Association to polish my craft and build a business, mostly nonprofit, pro bono work, because that’s not something you want to charge for. You can. You got to keep lights on. But primarily, it’s about saving lives. And then with the pandemic, I was a business owner with a home based business for many years, and I was a senior sales director for a while. I went corporate and all these things, and I’ve been teaching and training on goal setting and time management, and I knew all kinds of work from home tips. All these things that people needed and I already had the structure of a business.

Speaker1: [00:25:20] So we started tacking things on it at a time, and then I went to an NSA meeting where the speaker just suddenly had brought me a light bulb moment. This is a workflow. These all go together. You got to do your goal setting, starting with your core values. Most people don’t you know what is a core value, but if you don’t start with core values, your goals aren’t going to come to fruition. And if they do, it’s going to be a pyrrhic victory. It’s just going to be hollow and you’ve got to start with those core values. So we do the goal setting. Once we have the goals, we break them down, not to something weekly. Oh, you can look at that on the board all day long. You got to break it down to the actions that bring the goal so that you focus on those daily actions, those daily habits. And then I show them based on their personality, how to have those in their schedule for balance.

Speaker2: [00:26:22] All right now, hold on a minute, you just said based on their personality and our previous conversation with Joe, he alluded to, I don’t know if he used the word personality, but it was some kind of, you know, mindset or navigation. Yeah, yeah. Yeah. So so why is that important? And then how do you drill down? And so you might design something completely different for me than Joe?

Speaker1: [00:26:44] Oh, absolutely, absolutely. Time management is very personal. Ok. For example, I work with creatives and creatives. You cannot give them time blocks from this time to this time. You’ve got to do this. It just doesn’t work. So what you do is you work with that work weekly plan sheet and they use those time blocks as kind of a measurement, not specifically a time of day. So I want to work on this painting project for about two hours each day. Ok, so block off. Take it to our block. And then just like a motorcyclist on the racetrack, you’ve got to make your brake markers, you’ve got to set your entry speed, you’ve got to get ready to dove into that turn. So how does this relate to time management? It relates to buffer time. You’ve got to be ready for those appointments. You’ve got to set up your paints and set up your easel. Whatever, you’ve got to have that buffer time to prepare and then you’ve got to have the cleanup time. If it’s a meeting, you have to make sure that you’ve got the mindset to enter that meeting and that you have your ducks in a row if you’re the presenter, et cetera, et cetera. But then after the meeting, you also need buffer time because you need to have that cleanup a thank you email or documents that you need to create. You’ve got to do’s action items that you need to then put on your calendar so that buffer time before and after most people don’t think about, they just schedule meeting, meeting, meeting, meeting, meeting. They’re at the end of the day, and they can’t remember what happened at that first meeting to follow up.

Speaker2: [00:28:28] I resemble that remark. Ok, so Tuesday, Wednesday and afternoon, Tuesday, Wednesday and Thursday afternoons for me, solid phone calls, solid phone calls, but I don’t think I have buffer time in between them at all. Yeah, OK. Yeah, see, this is why for those of you who I’ve tried to suggest, maybe you should have your own radio show. You get so much free counsel. If you just have your own show, you just bring in any expert you want. Ask them whatever you want.

Speaker3: [00:28:53] Wait, you get my invoice.

Speaker1: [00:28:54] Oh, oh, well of that. But so with creatives, they have then these blobs of things that they want to do on certain days of the week, right? And then they have the flexibility. Ok, today I’m going to be two hours of this thing and an hour of that thing. And then through the day, they have their list. But they do it when they feel comfortable doing it, when they’re at their peak. For some people, that might be 8:00 p.m.. Some people don’t wake up till noon and their night owls, and they’re really energized and full of ideas at one a.m. So waking up, you know these

Speaker3: [00:29:36] These are the five rules for

Speaker1: [00:29:37] Success. Wake up at 5:00 a.m. That doesn’t work if you’re a night owl. Oh my god, you’ve been up to one. Wake up at five. Oh my God, you’re not going to function. So you’ve got to find when you function your best. And some people do need the constraint of this time to this time to set alarms and timers. You got to play with what their personality is.

Speaker2: [00:30:00] The parallel I’m drawing in my mind as you talk is it’s managing money. Yes, when I was young, I had the blessing. A lot younger. I’m 58 now, but even in my early 20s, I had the blessing and maybe a little bit of a curse. I made quite a bit more money than most people in my circle and most people in my age group, and I spent just a little bit more than that. You know, we always right until I met this wonderful woman who’s been part of my life for 30 plus years, who knew how to manage money and. But there are some parallels to what you’re describing.

Speaker1: [00:30:39] Oh, absolutely, because as business owners, our time is our money, right? And part of what I train on is determining what those income producing activities are. And then this is where I build an aha moment. I have built a tracker, a data collection tool. I was an analyst for a while. Everything everything’s about numbers, a data collection tool so that you see how much each contact, each activity is worth, how much time it takes, and then you go through and you add dollar value to what each activity generated for people in sales. You also have to track your no contacts. Yeah. Yes, sir. Because those no’s actually have value. You collect on the yes. But if you hadn’t gotten all those no’s, you wouldn’t have found yes, right? So getting that mindset of everything I do has value, but also tracking administrative paper, pushing things for so many businesses. They think their time is free and they can’t afford to hire somebody. And I use that data to show them, Hey, you’re making $600 an hour when you’re working and it’s taking you five hours to do this admin stuff. Yeah. Now someone who is a specialist in this admin stuff could do it in one hour uninterrupted. And how much does it cost for them that would you could pay for them in one hour? Right, right. Or less? Right. Because they usually don’t earn as much as the business owners. And so how much income are you giving up? By doing all this stuff, this scut work, the admin stuff. And so when I show them the actual dollars, how much more they could increase their business, it’s like, Oh wow, I can’t afford an admin.

Speaker2: [00:32:38] All right, so let’s talk about the goal setting a piece a little bit because it occurs to me that some folks might fall into the trap of setting goals that they think they should go after or that there that other people are almost have established for them that it’s not really, really what they want. Do you do you ever run across that or some inkling of that Joe’s? Joe’s not his head up and down to. So I guess the answer must be

Speaker1: [00:33:07] The biggest challenge I have is actually people buying into social media and thinking they have to make a fortune to be happy, right? And they start chasing the tool of money instead of finding out what they really are going to do with it when they get there. So you end up with people like Robin Williams and Anthony Bourdain. They get all this fame and success. But why were they doing it? What was it for? And all the things that they lost getting to this wealth? So where I come in is we work on identifying those core values. What is really important to you? What do you value?

Speaker2: [00:33:52] And it’s OK if that’s different than what it was 20 years ago. That can change, right?

Speaker1: [00:33:57] It changes a little bit muscly, mostly which value is most important that prioritization of values shifts through life? All right. And then once you have those, you got a dream. What would that ideal life really look like? Most people don’t get that. And so I have them think, OK, what would your house look like? What were your relationships be like? What kind of person would you have to be? What knowledge would you have to have? What skills would you have to have? What would your life look like? Why do you want it? And then we break that down into the goals into physical, spiritual financial business goals and then a lot of people, the next thing people fail on with their goals is say I need $100000 a year. Ok, so you chop that up, you have to your five year goal, so you chop that up into five. Well, wait a minute, growth is not linear, neither is weight loss, right, and they just chop it up into pieces, but that’s not realistic. So we work. I have some tools, financial tools that we break it down more realistically. You want to save for this wonderful big house, so we figure out what the down payment would have to be. And then. Your first year, you don’t have the income to save as much as you will in five years. Right. And trying to save that same amount every year is very discouraging. Yeah, yeah. And so then you end up giving up on that goal. Oh, I guess I’m never going to be able to do that. But actually having realistic goals is is what you need.

Speaker2: [00:35:39] Don’t you need probably need. Well, you tell me, is it helpful to have an early win? Absolutely. Absolutely. I mean, the mouse has got to get the cheese, right? Absolutely. You just have a little bit. I don’t like it in our line of work when we recruit for a new studio partner in a new market. Mm hmm. If they’ll hang, if they’ll hang in there, they’re all going to. It’s a very lucrative business, but it’s so you see so much better results if they get a little something going. If they get a client like in the first 90 days, that just it just it’s it’s incredible that what a marker that is for our business.

Speaker1: [00:36:15] You have to set a low bar to start, right? You got to set that little win. Ok, what’s one little thing that you would feel successful if you could do? That’s where you got to start. What’s that little thing? Let’s start with baby steps. But once you’ve broken down those goals into reasonable pieces? That’s where people fail again. They have this wonderful goal on the wall. But like I said, you’ve got to connect the actions that will create that goal, that will make you achieve that goal. So you want to be a marathon runner? Ok. These are your mile goals, I want to run this many miles by the end of that month and things like that. Ok, how much are you going to have to train? What kind of training are you going to have to do each and every day? Right? And when you schedule and learn those daily habits, that is what’s going to get that goal. So stop looking at the goal once you’ve broken it down, focus on the activity because when you focus on the activity,

Speaker2: [00:37:24] The goals will come well and there’s some insight right there. And and I read a book and I’m not going to remember the title or I will butcher it, but it had to do with this idea of habits. Mm hmm. That being, you know, yeah, really being key, I guess. All right. Let’s switch gears a moment and talk a little bit about resiliency.

Speaker1: [00:37:43] Mm hmm.

Speaker2: [00:37:44] Clearly, you’re a poster child for the resiliency based on what you shared earlier in the conversation. Yeah. So is this a is this a muscle you can build up resiliency? Is it? Is there a set of strategies and tabs so it’s not laying? There are absolutely yes. And that’s why

Speaker1: [00:38:03] That’s why I teach it. Most people in the dictionary resiliency is a noun. It’s not a noun, it’s a verb, it’s an action, it’s a way of living. And those three pillars of resiliency are things that you can do and work on and build. The first is community. Who are your peeps? And I don’t mean my sorority or my church. I mean, who are your people? And we’ve all heard the one about if you get arrested, who are you going to call to bail you out and it’s not going to be your best friend because they’re sitting next to you saying, Man, that was awesome. Right, right. So but that’s what I’m talking about. Who are those people that you can bury your soul to that you can share everything. But also that can rely on you. And there’s kind of an interesting dynamic with that. You hear all the time about people who experience loss and they lose all their friends. Why is that? Well, it’s because their friends feel awkward. They don’t want to say the wrong thing. They don’t know what to do to help. Right. So you have to feel that frustration yourself. You have to be the helper who doesn’t know what to do. And when you learn that when you internalize that when you understand that dynamic, you don’t feel guilty asking somebody for help, you’re actually helping them because they want to help you. So you got to turn that dynamic around, so you’ve got to be that helper first so that you understand how to help the helper later.

Speaker3: [00:39:41] If I may, you know, it’s interesting, you know, your loss was really tremendous to lose two of your children. Seven years ago, I lost my wife. She was here one day and gone the next, and it was because of a blood clot. And again, all I could think about was my children. And you know, I my health deteriorated a little bit. I actually lost a lot of weight in a short period of time because of the stress and so on. So I think that’s a, you know, great piece of advice, Michelle, is, you know, you have to be resilient. You have to really pick up your own bootstraps and say, I need to move forward and I’m going to do that. And attitude is everything I really am a big fan of. You know, if you can convert and have a solid, very positive attitude, it’s going to be contagious and you’re going to influence other people.

Speaker1: [00:40:23] It does help. It does help when you’re in depression, though, you have no bootstraps to pull by. And that’s why your community is so important. And then the second thing is peace. How do you find peace? For me, that’s motorcycling. Put me on a motorcycle, give me some resources to work on mine. That’s that’s my happy place. That’s where I find peace. I go riding. So that’s good. But what gives you peace? For some people, it’s yoga or meditation or prayer, right? What gives you peace? And then you have to build that into your daily life? And you’ve got a schedule that in your time management, you’ve got a schedule replenishing your soul and your spirit. So those are the first two and you see how it’s a way of living. And then the last one, think about mothers against drunk driving. How was that founded? It was because of loss. A mother started looking outward. How can I help? Right? And that’s really it. Think again. Back in the day when men retired after a couple of years, they were dead. They just died, right? Because they didn’t have purpose. Purpose. Right? And so for mothers in particular, your identity was mom. And it’s similar to empty nest syndrome. But when you lose a child, maybe you’re not mom anymore. Who are you? Yeah. So it’s about that outward focus. You have to get an outward focus and that’s your bootstrap. That’s what you anchor yourself to. You find something outside yourself that is bigger than yourself, because when you’re in crisis, you cocoon, you turn inward and it’s about finding that thing that’s bigger than yourself.

Speaker1: [00:42:17] So initially, for me, I have two more children and I had to keep going for them, right? They were older, but I had a mortgage. I had to eat and I had to keep going for them, right? But then I found that purpose of sharing resiliency. So that’s what I do, and we found our niche that we can help these young entrepreneurs that have bought into that hustle culture that tell everybody in their lives to f off. I’m busy and I’m doing all this so that we we will have this wonderful life. They’re not there for their son’s baseball game when they missed the game winning hit. Yeah, they’re not there to watch their baby’s first steps. They’re not there to have a baby because they told their girlfriend they’re too busy building this wonderful future for them. Well, guess what a if they struggle, they have no support network. And so that can lead to depression and unfortunately, suicide or they have this wonderful wealthy life. And there’s nobody there that loves them for them. Think about all these celebrities that we hear about. Everybody only loves me for what I have and what I have become. And they also don’t become very nice people. In many cases, they become very closed off. They haven’t worked on those relationships skills.

Speaker2: [00:43:44] Well, it probably that would. It would have that effect on you, right? If you didn’t feel like people you know, want it to be in relationship, but

Speaker1: [00:43:52] They love you for your stuff, not for you.

Speaker2: [00:43:54] So before we wrap, I’m curious. I asked Joe, probably some version of this question. I’m always interested to know anyone in the professional services arena. How does the whole sales and marketing thing work for someone like you? Or is it just a non-issue? And it’s just, yeah, like does your phone ring off the hook or do you go shake the trees? How does that piece work?

Speaker1: [00:44:17] Well, we have just gone through a rebranding for the past seven months. We started in January. Like I said, our total mission kind of moved a little bit, or we pivoted because we had a new purpose, not just teaching resiliency, but actually working with these young entrepreneurs who needed help. Didn’t know they needed help. Didn’t know they’d need a business coach. But so the outreach is where we’ve just gotten to and we’re trying to meet them where they’re at. Virtual workplaces. Tok, Instagram. Those are the places where they live. That’s your environment. And also referrals from business coaches. Oh, you’re not ready for me. Maybe you should go see Michelle. She can help you get ready for me. Right? So those kinds of relationships, there are associated businesses, for example, where they need this business for their business. Right. So it might be an accountant they use or somebody. And so those related businesses might notice, Hey, you know, you might want to see Michelle, you’re always late for our appointments or you look really stressed or they tell people that they’re just kind of untethered. They’re not grounded, they’re floundering, they’re not meeting their goals. Any of those little symptoms are something that I might be able to help them with. And again, it’s not always a good fit, right? And they’ve got to be teachable and trainable. And school is never out for the Pro. Yeah, I am definitely constantly reading, listening, learning, going to seminars and

Speaker2: [00:46:02] In coaches are good about getting inspired and informed by other coaches. Oh, absolutely. Absolutely. We have we have actually have a show, a national show called Coach the Coach Radio. Yeah. And well, we have the crossover audience. A big part of the audience for that show is coaches.

Speaker1: [00:46:18] Absolutely. Absolutely. Everybody needs somebody to show them the path. Right? A lot of times it’s just a mentor to get you started, right? But really, if you want to be successful. You don’t know all the things you don’t know. Sure, but a coach is in a position that they know what to show you so that you learn to know what you need to know.

Speaker2: [00:46:43] Well, and I suspect just knowing that I got to talk to Michelle or Joe Tuesday at 2:00. Yeah, and he or she is going to bring up that thing. I said that that new habit, I said I was going to say, Oh, absolutely, there’s something to that, right? A little bit of accountability or

Speaker3: [00:47:01] Yeah, but it also is stress management, too. Yes. Right. Think about that. If your habits like for me, every Monday, Wednesday and Saturday, I’m on the tennis court, the racquetball court. I know that in, you know, to talk about community, my community, the people that I play racquetball with, they know that I’m going to be there because I’m going to commit to this. But I make my professional schedule around my racquetball schedule about my hockey and tennis.

Speaker1: [00:47:25] Exactly.

Speaker3: [00:47:26] It just makes life less stressful.

Speaker1: [00:47:28] Yeah. Stephen Covey calls it sharpening your sore if you’re out there in the woods and you’re just sawing, sawing, sawing, sawing, sawing, and you don’t stop to sharpen that saw. Yeah, you’re going to be much less efficient. And I like to look at it as having a glass of water. You have to refill your glass or you can’t give anybody else a drink.

Speaker2: [00:47:49] Well, that’s another important principle, right? You got to take care of you, even if you have this responsibility to employees or affiliates or family.

Speaker1: [00:47:56] If you don’t take care of you, you can’t help anybody else.

Speaker2: [00:47:58] Amen. All right. So if our listeners would like to reach out and have a conversation with you or somebody on your team, what’s the best way for them to do that?

Speaker1: [00:48:07] Well, the name of the company is MTC Life works in honor of Nicholas and Thomas Cleveland, so that’s easy to remember. Ntc life works. We are rebranding to a new website that should be up soon so you can go to NTC. Life works and it’ll tell you where to go to Ripples and Rainbows and the old website. But it should be up soon. So just go to NTC life or you can email me, Michel at NTC Life or you can call me my number is four zero four. Seven seven seven zero six one four.

Speaker2: [00:48:50] Well, it has been an absolute delight having you join us in the studio this morning. Thank you, Joe. Thank you so much. Yes, sir. This has been fantastic and maybe we’ll do it again sometime and kind of get caught up on the rebranding effort. And Joe, maybe it’d be fun if you ever have a client or a company with multiple clients. Maybe talk about why they choose to invest resources. And it might be. It might be a fun. Well, I like their business, but maybe we’ll talk about the relationship too, right? That would be a lot of fun. Or maybe, yeah, that sounds. That sounds like fun, and we’re going to keep following your story, Michelle, and maybe on the other side of the of the rebranding thing. All right. This is Stone Payton for our guest today and everyone here at the Business RadioX family saying, we’ll see you next time on Cherokee Business Radio.

Tagged With: NTC Lifeworks LLC, Southwestern Consulting

Lauren Weaver DPT from PT Solutions

September 27, 2021 by Kelly Payton

Lauren Weaver
Women In Business
Lauren Weaver DPT from PT Solutions
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Lauren WeaverLauren Weaver DPT, PT Solutions

Lauren graduated from Georgia State University in 2013 with a Doctorate Degree in Physical Therapy. She joined the PT Solutions team in October of 2019, with 8 years of out patient experience. Lauren received her certification in dry needling, specializing in the treatment of musculoskeletal conditions and trigger points. She excels in treating vertigo, post-operative, and many orthopedic issues.  Lauren shows compassion for her patients. Her personal goal is to develop relationships with her patients on a level that helps gain trust and build confidence in the care she provides. You can expect to receive high quality care supported by current evidence-based research at PT Solutions.

PT Solutions

 

 

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:08] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. Welcome to women in business where we celebrate influential women making a difference in our community.

Speaker2: [00:00:22] Now here’s your host. Welcome to Cherokee Business Radio. I’m your host, Megan Porter, and I’m here today with Dr. Hayden Nunn and I’m the practice manager for North Georgia Audiology, and Dr. Hayden is our lead audiologist for a Woodstock location. We are so excited to introduce our women and business series, and our objective here is to educate our wonderful community on the allied health professions in the very, very talented and knowledgeable women who run them. And here today is Dr. Lauren Rewear Weaver. My apologies. Dr. Lauren is a physical therapist with pet solutions, and she has so kindly volunteered her time to share with you all the many aspects of her career and how she’s helping make a difference in our community, in health care. So, Dr. Lauren, tell us a little bit about yourself and what you what it is you do daily.

Speaker3: [00:01:15] All right, thank you for having me again. Lauren Weaver. I have my doctorate of physical therapy and I work in an outpatient clinic, so I see a variety of diagnoses and.

Speaker4: [00:01:32] Patients and all kinds of things, all kinds of things, so that’s what

Speaker3: [00:01:36] We get when we’re in outpatient, we see pretty much anything.

Speaker4: [00:01:39] Yeah, so do you work at a hospital setting or are you private practice or practice? Ok, cool. And you just took over that practice, didn’t you? Yes.

Speaker2: [00:01:48] Tell me a little bit about that. That’s exciting.

Speaker3: [00:01:51] Right. So right out of school, I got hired on with a private practice, you know, which was nice. You’ve got a lot of, you know, freedom and it was more relaxed. And so we just got acquired by a larger group, pet solutions. And that’s also been a really great transition as well. We have more goals, more more vision, more leadership, more classes that are offered. So it’s been a really nice transition.

Speaker4: [00:02:16] Oh, that’s nice. So you have the ability to get like education to behind the scenes. So do you have to do continuing education for your job? Yes.

Speaker2: [00:02:26] You know, yeah,

Speaker3: [00:02:26] We have to do about 30 hours every two years. Yeah. Luckily, Pet Solutions offers those in house.

Speaker4: [00:02:33] Oh, that is nice.

Speaker3: [00:02:35] Very nice. They have a residency program as well. So that’s one of the big things that the company strives

Speaker2: [00:02:42] Is that education

Speaker3: [00:02:44] Is it’s something that we really strive to have. A performance based,

Speaker4: [00:02:49] Evidence based practice is important.

Speaker2: [00:02:50] Yeah. So, Dr. Loren, where did you go to school? I know back in the day of physical therapy was a two years master’s program, and now they changed it over to a four year doctorate program. So did you go to the four year program or did you do the master’s?

Speaker3: [00:03:04] So it’s every school now is the doctorate program. So that changed over about 10 15 years ago. So you go and you get your four year undergrad and then you go, and it’s a three year program for the graduate school. So it’s all doctorate now.

Speaker4: [00:03:20] That’s like audiology. Audiology used to be a masters, too. And then we switched over to the doctorate, which I’m glad we did because, you know, I feel like we get a lot more education and we’re able to help the patients a lot more because we have more time to kind of sit and learn the things that we need to learn. Yeah. Where did you go to school? Did you go to Georgia state? Why am I so afraid at first?

Speaker3: [00:03:42] Because that was my last pick.

Speaker4: [00:03:43] Yeah, no.

Speaker3: [00:03:44] But that’s because I didn’t want to deal with going downtown. I know downtown is scary, scary. I mean, it’s scary. It’s right next to Grady. And there’s a

Speaker4: [00:03:53] Lot of I feel like a lot of people would disagree because, you know, downtown is so up and coming now. But I’ve lived in Georgia my whole life, and Atlanta is I’m just not a city girl. I’ve never been one.

Speaker3: [00:04:04] So of course, that’s where I ended up. But then I ended up loving it. It was a great program. I think because we were in the city, we had, you know, Emory and the Shepherd Center and Grady and all these really high end educated people that would come and speak. And so I feel like I got a large

Speaker4: [00:04:22] You got a well-rounded experience. Yeah, that’s nice. And I bet you took a lot of that and apply it now.

Speaker3: [00:04:28] Oh, yeah, absolutely. So like our clinic, that’s in Woodstock, we we see everything like we see from, you know, neck pain to back pain to, you know, accidents and oh, man surgeries.

Speaker4: [00:04:41] Yeah. Walk us through a typical day in the life of Dr. Loren Weaver.

Speaker3: [00:04:45] Ok, well, every day is different, and I think that’s the best thing I love about my job. You know, we do hands on that’s really big in our profession, it’s so important that we touch our patients without touching them. We don’t really know what’s going on, right. One of the biggest things is, Well, don’t you need to see what my scan says? I’m like, No, not really, because I’m putting my hands on you. I can tell you what your scan says, right? So that’s one thing we strive is, you know, get into physical therapy. We can help restore any movement pattern that you might be, you know, having issues with or anything but. Just get your hands on them and feeling what’s going on is that stiffness or or weakness or anything like that, and then we just help restore that.

Speaker4: [00:05:33] So yeah, so every patient is different, right? And you talked a little bit about seeing accident patients and long term pain patients. I bet that’s difficult. How do you manage people who have chronic

Speaker3: [00:05:46] Pain, right? Chronic pain is probably the hardest thing to treat because it’s something that the patient has been dealing with for years or decades sometimes. And over that amount of time, their bodies have changed and adapted and. And they almost are expecting it at that point, you know, they’re they’re looking for that pain, and so having that emotional attachment to that pain is the hardest thing to break. And having that patient recognize like you can work through this, you can get get by it.

Speaker4: [00:06:18] It’s funny because we talked a little bit about this on our last segment, but you don’t realize how much of a therapist you become as well and how much you end up, you know, counseling your patients. And just really, I mean, it makes a difference to just listen. Sometimes they just want to come and talk. Oh yeah, we are.

Speaker3: [00:06:36] Most people’s outing, like especially the older population we are, they are excited to see us. Yeah, they become they’re the best part of their day.

Speaker2: [00:06:43] Yeah. When we had that meeting before the podcast, you mentioned how I am not a massage therapist. Do not come in here and expect me to massage your shoulders and then you walk out. So with that, what is the biggest misconceptions of your physical therapy? And when people walk in, I know you’re like, Yeah, I’m not going to rub your feet like, we’re not going to sit here and you’re going to have a pedicure Stone Payton.

Speaker4: [00:07:08] You rub people’s feet. Yeah.

Speaker3: [00:07:10] No, I mean, that’s so funny. Feet is the my least favorite because I hate feet. But they are also, I think, my funnest to treat to. I don’t know. It’s weird. We love hate like a double edged sword right now. Yeah, that that’s probably one of my biggest pet peeves is when people come. I just want the massage because that makes me feel the best. I’m like, Yeah, but the massage makes you feel good, but that’s not what’s getting you better, right? You know, the exercises, along with the massage, is going to help you get better. I’m like massage therapist. You know, I’m not downgrading them, but they have a certificate and I have a license. And there’s a big difference, big difference.

Speaker4: [00:07:49] I can speak firsthand. I was actually in an accident at the beginning of the year this year, and Dr. Lauren came highly recommended and I went to see you and we talked a lot. I did get the famous massage, but I also had another unique experience with you, and I want you to talk a little bit about this. I’ve never had it done before, but it’s called dry needling and it was really scary. And it sounds just as scary as the name implies. But it was so beneficial after you did that on me. I felt so much better, and of course, I did my homework. I went home and did all the exercises, but the dry needling was very, very unique. I think, to physical therapy.

Speaker2: [00:08:32] I all I can think of dry needling. Is you laying on your stomach and you look like a giant porcupine on the table? Yeah, that’s all I picture.

Speaker4: [00:08:40] So for for the people listening who may be afraid to hear dry needling, tell us a little bit about kind of that, you know, procedure and what goes into that and how you how you kind of stumbled upon dry needling and figured that out?

Speaker3: [00:08:54] Hmm. Well, you have to get certified to do it. So you have to have so many hours of practice. It is invasive, you know, I’m sticking a needle and your muscle. The idea is when you have a trigger point or a knot and your muscle, you put a needle in it and it releases that trigger point. So a lot of times are our muscles. They get locked up a lot of times because of the weakness. They get locked up and they get stuck in its contracted state. And the only way to really release it is by, you know, manually releasing it or the dry needling. So it’s, you know, I probably do it most on the necks and the backs, just because that’s where we hold our attention. It’s where a lot of you know, our pain is. So I’ll stick a needle in those specific muscles that are holding that trigger point. And I’m looking for a twitch response and that is sending signals to your brain to pretty much let go of that contraction and then you accompany it with your exercises and then hopefully that not never comes back.

Speaker4: [00:09:50] Yes, there was a lot of twitching that happened that day.

Speaker2: [00:09:52] Lots of twitching. So you were a twitching porcupine was twitching, but it is very effective.

Speaker4: [00:09:59] So I remember asking you the question to you. You know, what is the difference between this and acupuncture? Because you hear, you know, you hear a lot about acupuncture and the use of needles there. And I know that goes all the way back to Chinese medicine and things like that. But tell me a little bit about the the difference between acupuncture and what you do with dry needling.

Speaker3: [00:10:18] Our goal is completely different than an acupuncture. They’re hitting certain meridian points on your body that they believe aligns your energy. I mean, there’s probably other things that they do that I’m not aware of because I didn’t study it, but I’m going straight to the source. I’m going to the problem area and I’m not using as many needles or that big of an area. I’m really just going to that specific muscle.

Speaker4: [00:10:42] That’s awesome. Yeah. So you don’t just deal with chronic pain and, you know, accidents and things like that. You do a lot with balance too, don’t you?

Speaker3: [00:10:51] Yeah. So balance and vertigo is actually one of my favorites to treat. It’s more fun. You’re more creative. You know, you’re having patients stand on unsteady surface. Says, yeah. Another misconception is the older population, whenever you start to lose your balance or you start falling, they’re like, Oh, my balance is gone and it’s gone, like, No, you can work on it. It’s the same as muscle strengthening. All you got to do is practice it. Put yourself in those situations.

Speaker4: [00:11:21] Yeah, there’s a lot of things that can cause balance issues, right? So as an audiologist, balance is a big part of my practice too. So, you know, I have to figure out. Are you experiencing the crystals in the ear? I get that a lot. I have the crystals in my ear. What’s going on? Or is it truly a a balance weakness that’s going on with your system? And if so, where is it at? Is it your your touch since you know your touch, your eyes, your your ear? What is it? And I know we’ve worked a lot together now, referring patients back and forth, which which I think is nice in the allied health profession. We call that, you know, the interdisciplinary approach because I get to see a patient and then you get to follow up with the patient and vice versa, which I think is really nice. But walk us through. So let’s say you do have a patient that comes in and they’re a little bit off balance. And you know, they they just feel unsteady all the time and they can’t they can’t get their balance and they have to use a walker or a cane, and they’re just really scared of falling. What would be your approach to kind of handling a patient like that?

Speaker3: [00:12:25] Well, first, I want to determine, you know, is it simply just weakness? And just the following factor that one’s an easy one. I’m literally having them stand on one leg and just challenging different balance systems versus, you know, is it truly the crystals in the ears? I don’t like the word crystals.

Speaker2: [00:12:43] I don’t either.

Speaker3: [00:12:45] It’s not like we have diamonds floating around in our head. That’s not what’s happening. So we have like our equilibrium system that’s in our like deeper inner ear. You know, those little particles can come out of alignment and that’s going to cause room spinning dizziness.

Speaker4: [00:13:00] So that’s your true verdict.

Speaker3: [00:13:02] You’re right. When you’re getting out of the bed, you feel like the room is spinning. That’s probably the funnest one to fix because I can fix it in one or two visits. Yeah, it’s so fun and fast. And if I could you in mind day

Speaker2: [00:13:15] Not so fun for the patient, but

Speaker3: [00:13:17] Because I get you spinning and I’ve been thrown up on a few

Speaker2: [00:13:20] Times. But it’s an intense

Speaker3: [00:13:23] Process, but it’s very effective. Right? Love treating that. So determining if it’s that versus some people, if it’s just blood pressure regulations, and that’s when you feel

Speaker2: [00:13:33] Dizzy, like I feel

Speaker3: [00:13:34] Woozy, those can be other things or maybe some neurological issues going on. And then I would refer them to a neurologist.

Speaker4: [00:13:42] Yeah. So again, there’s that, you know, interdisciplinary approach. You’re making sure that patients getting the best care.

Speaker3: [00:13:48] I know we had one patient. He was sent to me for vertigo, for the room spinning crystal vertigo. And I treated him and just something wasn’t right and I treated his neck and still wasn’t right. So I sent him to you, Dr. Hayden. Guess what?

Speaker2: [00:14:04] He needed hearing aids and that fix that. Yeah, he’s doing great.

Speaker4: [00:14:09] Yeah, no. Thank you for the referral, by the way. Yeah. So it’s important. It’s important that we keep in constant communication, especially with balance, since we’re we’re both so linked with that. But tell me, so balance is fun. Chronic pain was your heart is what has been. Tell us a story about one of your favorite experiences that you had or the most unique patient you’ve seen and kind of had to treat.

Speaker3: [00:14:33] Yeah. So my favorite patient. So her name is Amanda and I have a release to be able

Speaker2: [00:14:39] To talk about.

Speaker4: [00:14:40] Ok, hip is important now.

Speaker3: [00:14:42] It’s important, but you know, she signed a release. So I’ve written stories about her and she’s been in like the little Woodstock magazine. So that’s awesome. I know. So she she’s in her late 20s and about four or five years ago, she had a brain aneurysm about two weeks after her wedding.

Speaker4: [00:14:59] Oh no, yeah. So is a

Speaker3: [00:15:00] Really significant one. She was, you know, in the hospital for months at the Shepherd Center for months. So I got her. I think it was a little less than a year or so after the aneurysm and we were working on just transfers, getting her from her wheelchair to the table. Oh, how traumatic. And that’s what we worked on. But her family was there through everything her husband stuck by her. He still sticking by her like, it’s the most precious story, and I love her. And so she comes and goes, you know, off the schedule. And so every year I treat her and we have new goals. So this last time we worked on walking, I mean, she’s still you can look at her and tell that something’s not right, but we’re more working on normalizing her, her walking. We worked on jumping.

Speaker4: [00:15:45] Oh, fun.

Speaker3: [00:15:45] So I think it’s just so fun because it’s like, Well, let’s get creative. And how can we use you? Yeah, get you in in different positions and just have fun with it.

Speaker4: [00:15:55] Oh, I couldn’t imagine right after her wedding. Oh man. But hey, she’s got you. So I know it’s important. Come a long way. Yeah. Now you guys also have something unique to your practice to tell us a little bit about Izzy.

Speaker3: [00:16:09] Izzy is our therapy dog, so she just turned four years old. She is a miniature Australian shepherd,

Speaker2: [00:16:15] And she’s so

Speaker3: [00:16:16] Cute. She’s so cute and she’s precious. So what she does is she’s really more of a comfort dog. She’s not. Like certified in therapy dog, because that takes thousands of dollars. Mm hmm. All I really wanted her to do is to just be there at our office, so we got her trained and got her certified. So she’s our door greeter, so she will. You walk through the door and she’ll come say, Hey, we’ll use her like, say you’re in a lot of pain. We’ll get her up on the table with you and she’ll just be there for you so the patient can just pet her and hold her. Or we’ll use her with exercises. Yeah. And she’s a good distraction.

Speaker4: [00:16:54] So really is the first time I walked into the office. I was a little nervous because, you know, I never really met you. But I’ve heard a lot about you and and I was in a lot of pain. And as he just came right over and sat right beside me on the chair and she just sat there and I was like, Oh, you’re so precious, I love you. Yeah. So I think having an office dog like that would be something that would be really fun.

Speaker3: [00:17:17] Now we’re trying to get Hayden to get one, too.

Speaker4: [00:17:19] I’m trying.

Speaker2: [00:17:22] Steve was ordered shut out an office dog.

Speaker4: [00:17:27] Ok, well, that’s that’s really cool. I, you know, you don’t really see a lot of office dogs, but it’s becoming more and more popular. We’ve been to a few ribbon cuttings in the area because we try to we try to promote Woodstock and show our face when we can and be supportive of other businesses. Which is one of the reasons why we are having you here today is to kind of give you an opportunity to share about your business. But we did go to a few ribbon cuttings and we saw some office dogs there and they were all dressed up and their little bow ties and and little hats. And I was just like, Oh, this is great.

Speaker2: [00:17:59] I love it. I would love an office dog or an office pig. You know, an office pig. I don’t know about an office pick. Hey, guys.

Speaker4: [00:18:11] Yeah, that might be a little weird. I don’t know.

Speaker2: [00:18:13] I don’t know how patients would feel about that.

Speaker4: [00:18:16] So how do your patients feel about the dog?

Speaker3: [00:18:18] Most people love her, and we have quite a few people that schedule on her schedule. She doesn’t come every day,

Speaker2: [00:18:23] So she has her own schedule.

Speaker3: [00:18:25] Yeah, she comes. That’s amazing. She comes on Wednesdays and Fridays, so we’ll have people schedule on those days just

Speaker4: [00:18:32] Just to be with her. Oh, I bet it goes so far with them too. It does. Oh, that’s amazing.

Speaker2: [00:18:40] I’m I’m. I’m sorry. I’m still picturing an office pig stuck now. Ok, so let’s change the subject a

Speaker4: [00:18:48] Little bit when we talk about access for patients. I know in the field of audiology, one of the things we struggle with is is our Medicare patients having direct access to come to us. That’s probably the biggest challenge that we face. So if you are a Medicare patient, your test will be covered annually with us. But the problem is you have to go get a physician’s order to be able to come and see us. So we’re lacking kind of that direct access, and I think it holds a lot of people back, unfortunately, and and we’re fighting it every year. But, you know, until Medicare changes their perspective on on our profession, I don’t think that’s going anywhere anytime soon. Do you have any problems that you face like that in your career? Tell me a little bit about that. Yeah.

Speaker3: [00:19:31] So we also have that issue with the Medicare, so we need the doctor’s referral. But most other insurances, we do have direct access, but that’s limited in the state of Georgia. So you can come to physical therapist for about three weeks without a referral. Ok, and we can treat you for that. Unfortunately, a lot of times our plans of Care’s run around six to eight weeks. So if you truly want to get to wellness, you have to put in the time, you know, to truly fix the issue that’s going on. So three weeks is like a little teaser, so right. We’re also working on that legislatively as well.

Speaker2: [00:20:10] We pay the lobbyist right thing lobbyist. I know.

Speaker4: [00:20:14] Yeah. Medicare’s got some tight restrictions, that’s for sure. It’s great for a lot of things. But man, when it comes to our professions, I think we’re we’re one of the only two still that have to have that direct physician’s order for Medicare to come and see us right.

Speaker3: [00:20:27] And we also have a cap on how much they’ll offer. So it’s a money amount. So they give you about like $2000, three thousand if we can prove it’s, you know, medically necessary, but you have that for the whole year. So say a patient gets a knee replacement. We’ve pretty much exhausted their whole benefit for the year. So, you know, we make sure that we’re really mindful to not exhaust somebodies will benefit as well because we would hate to leave them a half of a year and then they go break a hip and they have nothing left. So we’re mindful of that and that’s important across the board, something you have.

Speaker4: [00:21:03] Yeah, you have to have that conversation up front and just be like, Listen, I want to give you the best care and I want you to have a good quality of life. But this is where we’re limited and that’s that’s unfortunate. Ok, so what? Speaking of that, if you run out of the funds or, you know, if the patients are are restricted, is there anything that you can teach them that they can work on at home? So they don’t have to come to the office, do you guys do any kind of at home therapies or things like that?

Speaker3: [00:21:30] Well, we always provide them with a home exercise program from day one, so there’s always going to be something that you’re going to be working on. So to truly see benefit from physical therapy as you’ve got to put in the work and that’s doing something every day, whether it’s a few stretches or strengthening or just, you know, focusing on posture. So whatever the issue is, you’ve got to put the work in to truly get the benefit out. So if we do have a restriction or, you know, certain insurance, you know, they need authorization. So they also are limited as well. We’re just going to make sure that you fully understand what you’re working on on your own or, you know, we would change you to self-pay if you truly needed more. We could offer that right.

Speaker4: [00:22:10] What is the most rewarding part of your job

Speaker3: [00:22:13] Seeing the progress that is the most fun? Like this morning, I had a couple of the ladies they’ve just been dealing with, you know, the low back and the hip arthritis and all that. And they both came in this morning like, I feel great. I did. I did everything I wanted to do yesterday and I had no limitations and it feels so good. So when you get to back to back like that, it really is a good day. It’s a good day. Rewarding.

Speaker4: [00:22:39] Yeah, not one five of them come in at the same time, though, right?

Speaker2: [00:22:42] Right. Yeah.

Speaker3: [00:22:43] Are they’re all at the same time?

Speaker4: [00:22:46] Yeah. But before we were talking about how she saw patients this morning and there were five that showed up at the exact same time,

Speaker2: [00:22:53] A little stressful. I got through it. You bouncing back and forth like a pinball machine, right?

Speaker4: [00:22:59] Ok, so what are some of the things that you have grown with through your job, so mistakes you’ve made and learned over time or not? Not so much mistakes, but just

Speaker3: [00:23:11] Don’t make

Speaker4: [00:23:11] Mistakes? Yeah, no, no, no. But you know, you learn as you go, I think and that’s true for me to especially with my my balance, patience and my tinnitus patients, the ones that have the ringing in the ears that is case by case scenario. So it’s been I’ve learned a lot as I’ve gone, but there’s been some challenges along the way too, and I’m sure you’ve experienced that. So what are some things that you’ve had to overcome?

Speaker3: [00:23:39] I think the well, the biggest thing is, of course, my manual skills are getting better and better with time. So the more I touch the patients, the more

Speaker4: [00:23:47] I know those massages, right? You have become a good masseuse.

Speaker3: [00:23:53] I have. But I think what I also learned is I I can’t help everybody, right, you know, there are still going to be those people that aren’t ready to help themselves. They are self-limiting. Some of those people or even they don’t care to get out of the pain. I mean, I don’t understand that, but there is a number of people that want to be in pain. They want that attention.

Speaker4: [00:24:15] We see that too. Isn’t that interesting? Yeah, it’s hard.

Speaker3: [00:24:19] So knowing that I’m not going to help everybody, but I might be that one person that planted a seed and maybe the next person they’ll hear. Yeah, I had to learn that right away because I thought coming out of school, I’m going to change the world and I can help everybody, but I can’t. But that is my goal.

Speaker4: [00:24:37] That’s I think that’s everybody’s goal now. Yeah, I have to talk about that with my patients, too. Like the more you put in, the better you’ll do. You have to be aggressive. I can only do so much, so I completely understand where you’re coming from. Ok, let’s see. Do you find inspiration from the people you work with or do you have any mentors that you’ve worked with that that are special to you that have kind of helped shape who you are?

Speaker3: [00:25:06] Yeah. So the first person I think that comes to mind is, you know, my previous boss, the one who owned the clinic before we were acquired. So he still does work with us. His name is Joe Cafferty. He’s pretty popular around Woodstock. He’s funny. He is a jokester. He’s fun. He makes work fun. But being able to work with him right out of school like he has his manual certification. So he’s the one that really taught me my manual skills. He taught me how to be compassionate and just love on the patients all the time. That’s really what gets people better. Is them showing that you care and that you’re doing everything that you can to get them better. It might not always be the right exercise or the right skill, but if they know you’re trying and you’re doing your best, then that’s the best you can do. And they’re going to know that and they’re going to come back to you.

Speaker4: [00:26:01] Good teachers make good teachers, right? Lauren, you’re you are a mentor to other to other students, right? Don’t you have interns?

Speaker3: [00:26:11] And now I have interns and I. Yeah.

Speaker4: [00:26:13] So look, it’s an ever evolving wheel. Yep. Yeah. Do you like having a student?

Speaker3: [00:26:19] I do. Students are the funnest. Plus, I give them all my work. Yeah, that’s great.

Speaker2: [00:26:24] Yeah.

Speaker4: [00:26:25] They can write your reports, right? I hate writing

Speaker3: [00:26:28] Reports.

Speaker2: [00:26:28] Dr.. And I need a student. I know me too, man.

Speaker4: [00:26:33] Well, that’s awesome. Listen, I’m going to send it over to Megan to ask you a few more follow up questions.

Speaker2: [00:26:39] Ok, so I know we were talking about advice for patients so leaving here today. What is the biggest piece of advice you want our audience to take away? Mm hmm.

Speaker3: [00:26:50] The biggest thing is just to keep moving and keep focusing on strengthening. So as we age our our muscle strength decreases about three to eight percent per decade after the age of 30. So we just need to be more proactive on working on loading our muscles so we don’t have pain when we age. Work on your posture. Get up often.

Speaker4: [00:27:12] This is a common theme. I know I’m

Speaker2: [00:27:14] Straight. I’m like, Oh man, slouching

Speaker3: [00:27:16] This, you know, really being mindful about how you move. It’s it’s important. And then the earlier you seek help, when you have pain, the quicker the recovery. Is it going to be, right?

Speaker2: [00:27:26] Ok, well, how would someone contact you?

Speaker3: [00:27:30] So I work at the Woodstock East location, so the best way, you know, just give us a phone call and our front office staff is more than happy to help you and guide you. And if we need to get a referral, we can also help with that.

Speaker4: [00:27:47] Yeah, I’ve met your front office staff and they’re great. They’re very friendly.

Speaker2: [00:27:52] So what is a good phone number to reach you?

Speaker3: [00:27:54] So it’s six seven eight four four five nine seven nine nine.

Speaker4: [00:27:58] Awesome. And do you guys have a website?

Speaker3: [00:28:01] Pet Solutions dot

Speaker2: [00:28:03] Com. Ok, great. Yeah, yeah.

Speaker4: [00:28:05] You guys are pretty big. So yeah, when you grow in practice, I’ve been on the website a few times. So when you go to the website, you do have to search for location. So you just hit the dropdown menu and hit Woodstock and then you pop right

Speaker3: [00:28:17] Up Woodstock East. So we have a Woodstock Woodstock East and we have a trick on location. So those are all the Woodstock locations. That’s good for you in Canton as well.

Speaker2: [00:28:25] That’s great. Well, thank you so much for joining us today, Dr. Lauren, and thank you for everyone for listening or taking the time out of your day to listen to our women in business series. Again, I’m Megan Porter, and this is Dr. Hayden Nunn with North Georgia Audiology. And until next time have the very, very best day.

Tagged With: PT Solutions

Leh Meriwether from Meriwether Millworks

September 20, 2021 by Kelly Payton

Woodstock Proud
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Leh Meriwether from Meriwether Millworks
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Leh MeriwetherLeh Meriweather, Founder of Meriwether Millworks

Leh Meriwether is not your normal lawyer.  In fact, he is not even practicing law anymore.  In 1998, he co-founded Meriwether and Tharp, LLC.  Since its founding, he and his partner, Bob Tharp, built the firm from nothing to the largest divorce and family law firm in Georgia with 42 lawyers and 100 employees.  They made the Law Firm 500 for fastest growing law firms in the country several years in a row as well as the Inc. 5000 several years in a row.  They have several office locations, including one in Woodstock and one in Orlando, Florida.  As a lawyer, Leh won multiple awards including Super Lawyer, Georgia’s Legal Elite, and a 10 out of 10 rating on AVVO.    Despite the successes, Leh felt called to something completely different. 

At the end of 2019, he retired from the practice of law and he and his wife, Stephanie, began working toward building a marriage venue.  The plan was (and still is) to build a series of timber frame buildings on their property to host marriage intensives to help couples in crisis, marriage enrichment programs, and weddings.  When COVID slowed down their plans in 2020, Leh bought a portable saw mill with the intention to build the buildings himself using the timber on their property.  That is when the saw mill took on a business of its own.  At the beginning of 2021, Leh officially went from Lawyer to Sawyer helping homeowners and woodworkers turn fallen trees into stories.  

You can read about Leh’s new business at www.meriwethermillworks.com

Meriwether MillworksConnect with Leh on LinkedIn

 

 

This transcript is machine transcribed by Sonix

 

TRANSCRIPT

Speaker1: [00:00:02] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. This is Woodstock proud, spotlighting the individuals, businesses and organizations that make Woodstock one of the premiere destinations in metro Atlanta to live, work and play. Now, here’s your host.

Speaker2: [00:00:29] Hello, and welcome back once again to Woodstock, proud you’re on Business RadioX, I’m your host, Jim Bulger. If you’ve been with us before, it’s great to have you back if you’re joining us for the first time. We really appreciate you spending a few minutes of your time with us as we get better acquainted with the individuals and businesses that are making a daily difference here in the Woodstock community. You know, one of my joys and a real privilege for me that I never fail to appreciate is the opportunity I have here on Woodstock. Proud to showcase some of our neighbors and to hear the back stories of their businesses, their passions and their visions. And you know, a lot of times those life journeys that they’ve been on have taken them down some unexpected new paths and into some new ventures as they’ve just followed their hearts. And on today’s episode of Woodstock Proud, you’re going to meet Lee Meriwether and hear one of the most interesting, one of the most unique and I think one of the most inspirational self-discovery stories that I know of. So, Lee, welcome to Woodstock.

Speaker3: [00:01:36] Proud. Well, thank you so much for having me, by the way. I love that intro music. It’s just awesome. Oh, that is just I’m fired up just from hearing it.

Speaker2: [00:01:44] You’ll be humming it on the way home. I will be. So before we talk about the path you’ve traveled, let’s go back a few years. You and I met five or six years ago at one of the many Woodstock business networking events. And describe what you were doing then.

Speaker3: [00:02:02] So then at that time, I was a divorce lawyer and building up one of the largest or actually the largest family law firm in the state of Georgia with my along with the help of my partner and the other great employees there and lawyers. And so. Practicing law. Eventually, I got to the point where the firm had gotten so large that I wasn’t I wasn’t actively handling cases anymore. I was trying. My role had shifted to help all the other lawyers become better than I ever was.

Speaker2: [00:02:36] That’s great. No. And and the firm, as you said, was the largest family law firm in the state and was one of the fastest growing law firms in the country, I believe, right?

Speaker3: [00:02:48] Yes, we were at 45 when I by the time I left, I was we were at 45 lawyers and about 100 employees. We made the Inc 5000 list. Now we’ve made it several years in a row. We made the law firm 500 list, which is one of the fastest 500 growing law firms in the country. We made that several years in a row. So, yeah, exciting things were happening.

Speaker2: [00:03:14] And I know you personally and some of your attorneys were also individually recognized as some of the top attorneys

Speaker3: [00:03:21] In the state. Yeah, we had a huge number of super lawyers. That’s one of the awards. It’s the top five percent of lawyers in the in the state of Georgia. And so I had made one of those awards and several years in a row and several of other lawyers had also done that along with other great awards. Like now there’s it’s been so many years, I forgot all. I guess that’s a good problem to have you forget what your awards were.

Speaker2: [00:03:48] Well, and we mentioned family law. So what kind of cases were you representing?

Speaker3: [00:03:52] So mostly divorces. But there’s along with that child custody cases, modification cases, contempt cases, things called legitimation where a child was born out of wedlock and in Georgia, a father has no rights until they legitimize the child. So there was those kind of cases some adoptions, but the vast majority were divorce cases.

Speaker2: [00:04:15] Ok, so in your in your daily work life, you’re dealing with couples whose relationships are in turmoil, in fact. They’re looking to end those relationships in many cases. But at the same time, outside of work through your church and through other organizations, you’re involved with different groups that have a different purpose than that, right?

Speaker3: [00:04:38] Yes. So believe it or not, when oftentimes when people would call me, I would ask lots of questions. And if I saw an opportunity to maybe talk them out of hiring me, I would jump on it really. Now the right circumstances had to be there and but. With God’s help, I was able to save about six marriages a year where they were, they were. I was getting the call to get a divorce and I was able to open the door, another door that led them to saving their marriage. And one of the things we were doing is we were leading a group called Thrive. So it was a group to a church and it was there were several couples that would be involved, usually six to eight, and we would they’d come to our home. It was a 13 week course. And then like one one case, I won’t give too many details, but the person had called. I noticed a trauma in the relationship. The trauma was never addressed and that led them to a point where they were getting ready to get a divorce. I invited them to the to our group rather than hiring me, which also, by the way, if they showed up, that meant I couldn’t represent either of them in the divorce. So I was walking away for potential money. And what was really unique about that was how God opened the door. So the phone call was on Thursday on Saturday. This person took their children to an event at the church and it was for the children, and the whole event was about forgiveness. And this person said, what are the odds that I called a divorce lawyer for divorce? They try to talk me out of it. Talk to me about forgiveness. And then two days later, I’m going to vent for my children talking about forgiveness. The next day, person comes running to me at church. Is it too late to join the group? I said, absolutely not. That was 2013. Last time I saw him was before the pandemic hit, and not only they still married, but they are actually now happily married.

Speaker2: [00:06:42] That’s fantastic.

Speaker3: [00:06:43] So one of my favorite stories? Oh yeah.

Speaker2: [00:06:46] So when we look at that, I mean, did that cause any kind of emotional tension for you in that you’re legally ending relationships in your work as an attorney, but you’re learning about building relationships through the thrive work you’re doing?

Speaker3: [00:07:03] Yeah, it was very emotionally taxing. So and even when the decision was made to move forward with the divorce, I was doing everything I could. To make it as amicable as possible, I was looking for ways to resolve the divorce not litigated. Not that I was afraid of trials. I had a lot of fun trials. And for a lawyer, the trial can be a lot of fun, but it’s not fun for the the participants, right? Although I was telling a story the other day where the my client actually. Her husband, her husband was he was a piece of work, and we had this wonderful time, I go out and share this story, if that’s all right.

Speaker2: [00:07:41] Sure.

Speaker3: [00:07:42] So it was believed he had cheated on her. And so we’re in court and we’d given him this amazing settlement offer. He didn’t take it. So we had to go to court and we’re in there, and he’s as one of those few cross where just everything lined up and you don’t normally win. On cross-examination, 80 percent of cases are won on direct examination. That’s where you’re presenting your evidence. So I have him across and he keeps denying he has a girlfriend, and then we get to his credit card statements where there’s all these purchases that Victoria’s secrets. So ask him. I said so. So you were buying lingerie for your girlfriend at Victoria’s Secret? He goes, No, I wasn’t buying lingerie from my girlfriend. Oh, were you buying it for yourself? And then he was like, Whoa, no, no, that’s not what I mean. It was at the time it was. It was like this whole setting. There was a whole series of questions that led up to it. The judge is laughing. He’s trying to cover his face, so you can’t see him laughing. My client is laughing. But besides, but and then at the end, I mean, the judge signed our order gave actually more than what we were asking for. So he should have taken that mediation, but we walk out and she starts to cry. I didn’t want this. I mean, she didn’t have a choice. There was family violence involved. He attacked her. He attacked the kids. But she’s like, I just want my old husband back. I didn’t want to have to be here, man. That just that’s heartbreaking. You go in there and you just as a lawyer, you do the very best job you can and. You know, the client was happy with me. Don’t get me wrong, but still there was no joy in the outcome. There was sadness.

Speaker2: [00:09:31] And that had to have an effect on you personally, right?

Speaker3: [00:09:34] Oh yeah. And for years, I I kept telling myself, you know, I’m just I’m still doing the right thing. I’m still doing the right thing. But it still didn’t change what was eating away inside of me.

Speaker2: [00:09:48] So here you are, you’ve built this incredible law firm. You know, a dream most lawyers could only aspire to. But then the next chapter, let’s go ahead to about 20, 19 or so. Mm hmm. And talk about the next chapter.

Speaker3: [00:10:08] Let me let me share. Let me say just two things before we hit that. Sure. So number one, it wasn’t just me. I just want to give a shout out to Bob Tharp, who was my partner. He was. We had an awesome relationship. He’s a great lawyer. We we we built this together. So and you weren’t saying it’s I just don’t want anybody to think that, sure, this is all me. This was this is a collective effort, and I really enjoyed working with him. And so that was one thing, but I went to him in 2019 and just said, Man, I can’t do this anymore. And he’s like, You know, I was wondering when you were going to come to me, really? And he said, your heart hasn’t felt like it’s been here for for about five years. And. I said, well, that’s about right, because about five years before I was sitting in church and our pastor was giving a sermon, we were building a building. And he said the whole point of this building, this building is so we can invite more people to church. It’s not to say great things about the church so we can have more people come here. The good news about Jesus Christ. And so he said, you know, this is how you can help us. If everybody could buy a chair, at least one chair so that some you know, so you can invite one person to church with you. So I was like, Wow, so I get out. I’m all inspired. I get out. I’m like, You know what? I’m going to buy the entire auditorium. Yeah, I can do this. And I was like, Wait a minute. That means I have to divorce a lot more people. And man, that just that really started a downward spiral for me that in order to be successful on one end, I have to be tear apart more relationships on the other.

Speaker2: [00:11:50] So before you had that conversation with Bob, where you told him that you’re thinking about leaving, you had been considering this for a while.

Speaker3: [00:11:56] Yes. Mm hmm.

Speaker2: [00:11:59] But I’m going to guess it still wasn’t an easy decision to make.

Speaker3: [00:12:02] No, it wasn’t. Just because, you know, you’re walking away something you’ve built. You spent 20 plus years building. It’s been successful. Many people, you know, think you’re crazy for doing something like that. And my wife, she didn’t think I was crazy, but she wanted to make sure I love my wife and she’s very wise and she is. I want to make sure you’re not running from something. You’re actually running to something you’re not running from something. And so she said, Why don’t you know, maybe you should see a counselor? And I was I was like, Oh. Because at first, my you know, my defensive. Oh, I don’t need a counselor, you know, when I’m like, Wait, I give that advice all the time. I mean to listen to my wife. So I found this great psychologist and he’s also like a life coach. So he had all the credentials and I scheduled appointment with him. I saw him for over the course of several months and he gave me all kinds of homework assignments. And so I spent a lot of time doing a lot of internal research in answering all this questions and everything. And so it was this that was part of the journey to make sure I wasn’t crazy. Always a good story. Yeah. At one point, his professional opinion that he did not see anything clinically wrong with me. So that was good. And and and he he actually helped me with that part of that journey as well.

Speaker2: [00:13:27] So when when your wife Stephanie, right? Yes. When Stephanie asked you if you were running away from something or toward something, did you know what you were running towards?

Speaker3: [00:13:36] I did. So there was there was a couple of things that I was running towards. So we had bought a property a few years ago. And actually that search for that property was was in a very interesting one because we had started several years before and we got a lot of no’s from God. So we just found these properties and just one thing after another, it didn’t work out. So we stopped and we said, we’re not going to look anymore. And then three years go by like this, let’s look. Something came up, we started looking again, got a few no’s and then all of a sudden this property came on the market and and a builder I was actually meeting with she. She saw this and she’s like, You know what? Why? You don’t need me to build this. This is the property you need. You’ve been talking about wanting a marriage wedding venue. This is it right here. You can do it right here. I was like, Wow, I didn’t even think about that. So it was it was actually a friend of mine who pointed out this particular piece of property. We looked at it, we loved it, and we said, you know, we’d love to build a marriage venue. So when I say marriage venue, we want to do more than just weddings. We want to do what’s called marriage intensives.

Speaker3: [00:14:44] So a marriage intensive, think of it as the emergency room for your divorce, for your marriage, because, you know, I would over the years, I would send people to counseling. But the problem is that counseling life gets in the middle between each session, and you may be getting ready to make a breakthrough in a session, but then, oh, our hours up and then life gets caught in the middle and then so it can stall progress. And if you’re right on that tipping point. Sometimes counseling doesn’t work. But a marriage intensive is three intensive days of counseling, and it’s a mixture of group settings and breakout sessions and everything, but a lot of the ones I’m aware of have about an 80 percent success rate where the couples go in there. Certain they’re going to get a divorce and 80 percent walk out recommitted to their marriage. So we wanted to. But the problem was there wasn’t enough venues. So I had a number of psychologists and counselors that wanted to do this, but they weren’t enough venues available. So we were thinking we would build a venue that would allow them to come in and do it. I wasn’t going to do it. I was just going to facilitate it and then we would fund it because this isn’t a way to really make money, but we would fund it with weddings.

Speaker2: [00:16:00] So and this is just part of why I find your story so interesting is that, you know, a lot of people have some turns in the road in their career. You had like a U-turn. I mean, you, you went from divorce attorney to looking at marriage counseling. Yeah. And these marriage intensives. So you have this property and the properties up in Canton, right? Right. So you have this property, you decide you’re going to put a venue on it and that’s going to require some building. Yup.

Speaker3: [00:16:31] And so that I wanted to build the building myself, really. So I wanted to do we we had to decide what the last year we decided we were going to do a timber frame. But I wanted to build it myself. I’m a woodworker. That was my a form of personal therapy throughout all these divorces. It was woodworking. So I’m like, I want to do this myself. This is going to be part of the therapy, too.

Speaker2: [00:16:52] Have you ever done that before?

Speaker3: [00:16:54] Built a structure? Yeah, no.

Speaker2: [00:16:56] I mean, I’m a hobby woodworker, too, but there is a big difference between a bookshelf and a building. Oh yeah,

Speaker3: [00:17:02] Which I’m quickly learning about. But hey, I’d never built a law firm before either side. So I wasn’t afraid of the challenge. I was really looking forward to it then. So we 20 20 hits and COVID hits and wow, did that change things because we were going to get a small business loan to get the, you know, some of the finances together to do it. But when COVID hit, everybody shifted to the PPP and the idle loans and nobody was doing, you know, startup loans for a small business, for an industry that was shut down. So so that got that started at a time of reflection for me. And what was interesting was the psychologist had told me that you really should take some time off where you do nothing. I was like, Man, what? I don’t need do that. I’m a workaholic. I need to work. And he’s like, No, you need some time to detox. And I didn’t believe him at first. But boy, I mean, it was almost like, I don’t want to sound like, but I took advantage of the lockdown to reflect and everything. That’s when I also decided we decided to do the timber frame, which led me to buy a sawmill.

Speaker2: [00:18:12] So oh, wait, wait, wait, wait. When they moved you to buy a sawmill, talk about that.

Speaker3: [00:18:19] Yeah, so so timber frames can be very expensive because you have to get these huge frame the timbers that are, you know, six by six or eight by eight and 20 plus feet long. But there’s a company out there. It’s called Wood Miser, and you can buy a portable sawmill and mill your own lumber from the trees on your property and build your timber framed building and say, thousands and thousands of dollars. So I started learning about that,

Speaker2: [00:18:46] And this is professional grade timber that you can turn out on this portable sawmill. Yes. So I mean, you’re not just a guy with a chainsaw out there. No, this is real equipment, real equipment.

Speaker3: [00:18:58] It was not cheap. It was not cheap at all. And so here was the irony of all this. Well, the sawmill took on a business of its own, and now, now I am now I’m going to people’s properties and helping them find their, like, achieve their dreams. So while I’m still working on everything on our property

Speaker2: [00:19:23] And there’s an official term for somebody who has a sawmill, right? Sawyer? Sawyer.

Speaker3: [00:19:29] So I’ve moved from lawyer to Sawyer

Speaker2: [00:19:32] Makes it easy when you only have to change one letter on the business card, doesn’t it? Super easy. And I noticed on one of your sites you talk about urban logging. Mm hmm. What is

Speaker3: [00:19:45] That? So urban logging is something that’s been growing since really the 80s, and that’s when that’s sort of what motivated wood miser. That’s what caused when you read their story about how they came about, because logging companies, they want a certain kind of log because their machinery process it very, very fast. But there’s other logs they don’t want to touch. They really don’t like logs from, you know, from urban areas because a lot of times there’s metal in it. They grow funny. They’re not consistent. You can’t get a whole lot of them. But this company that came along and now I’m doing it thanks to them. But why can’t we build a sawmill that can go out to the logs rather than logs coming to the sawmill? So I mean, this thing is it can handle a two ton log to 4400 pounds, twenty one feet long and thirty six inches wide, and it’s all hydraulic. And so I can take it. Like this past weekend, I went out to a couple, was clearing an area to build. They’re going to build their home, they’re going to build a barn. So I took the wood that they had cut down. So rather than being hauled off to the dump or landfill, I turned in a two by 10s, two by eights, two by 12 20 feet long. I they had an oak, they wanted to. They wanted part of the wood, the trees on the property to be in their home, so we took this huge oak. It was about 35 inches wide and we was called live edge slab that we slammed it. And so the homeowner is one of the homeowners he’s going to turn it into. She has enough wood to make two dining room tables out of it.

Speaker2: [00:21:23] And the live edge. Means just that’s not a finished edge on

Speaker3: [00:21:28] It, right, right? So you just leave the natural edge of the tree in there. So with a when you’re doing lumber, the first thing you do is square up the log, so you turn it from around lock to a square log. But with live edge, you don’t do that where you just clean up the top and the bottom and you just cut along the lateral lines and then you have nice what’s called live edge slabs.

Speaker2: [00:21:51] So I know there’s, you know, there’s obviously a lot of people out there who have differing views when it comes to logging as far as you know what it does to the environment in this and that. But I mean, your business is very environmentally friendly because you’re only dealing with fallen trees, right?

Speaker3: [00:22:10] Right. So I mean, there’s some sometimes when people will clear an area that I’ll go take care of that. But like hurricanes, that actually generates a fair amount of work. So some trees will come down and result, or a lot of rainstorms in the ground gets wet and they fall down. And so I’m able to go out there and turn their fallen trees into stories. So you may have a home with an oak on it or whatever species of wood that been there for 40 50 years. And the they maybe it’s grandma’s house, but the kids remember playing under that growing up that tree. So rather than that tree being chopped up in firewood and burned in a fireplace, I can come out there and turn it into live edge slabs or lumber so they can build a dining room table. And that’s that’s the most common thing, but that you can build all kinds of whatever you want out of the wood provide. It’ll pass code, you know?

Speaker2: [00:23:10] Well, and you had. I mean, we’ve kind of talked about the residential, but you also had some commercial jobs that you’ve worked on

Speaker3: [00:23:17] Too, right? Right. So I’ve got a few, at least one for sure, maybe two properties where they cleared the land and they’re building buildings on it, and they delivered the largest logs to my property and I’m slapping those logs. I’ve actually built a dehumidification kiln. I just finished it and I will be putting those slabs in the khim. So I’ll be drying the wood and then I’ll be turning it to conference room tables and desks to go back in the business. It’s going to be on the property.

Speaker2: [00:23:47] So these same trees that stood on the property originally are going to be used in the office building as conference room tables. Correct. It’s kind of ultimate recycling isn’t exactly.

Speaker3: [00:23:57] That’s why this is such a fun business to have. I mean, that’s it took on a business life of its own, and I didn’t. When I bought it, I wasn’t sure that’s what I was going to do. I bought it really to build the timber frame. And so this has been a wonderful opportunity for me to really just get outside and enjoy myself, make some money that I’m going to be able to use on the to build the the the venue. Because going back to your point earlier, there’s a big difference between building a bookshelf and a building and the costs associated with building this. And because you have to, especially if you’re inviting people to it now, you’re getting into a whole new level. And there was expenses I never even thought of. And after one of my first meetings with the county, I was like, Wow, this is going to cost me 150 grand more than I thought. So I’m like, I need more money.

Speaker2: [00:24:48] Well, you talked about the kiln. I mean, before you built this kiln where you just air drying the wood? Yeah, yeah. And that would take how long?

Speaker3: [00:24:56] Well, air drying can take. Like Red Oak, each inch can take up to a year. So we have a two inch thick piece of red oak. Take two years air drying to get it down to the moisture content. So that’s you want wood that’s in a building or whether it be a home or a commercial building. Most of that wood’s at about eight six to eight percent. And but if you have it like if you took some wood, that was like a 20 percent moisture content. That’s the amount of moisture that H2O that’s inside the wood and you bring it inside the air conditioned dehumidifier area. That water can come out very quickly and cause the wood to warp and twist. And so it looks like this nice flat piece of wood is suddenly looks like a potato chip.

Speaker2: [00:25:42] Really? Yeah, well, and if it’s taken two years for that piece of wood to dry, that slows down your business model a little bit

Speaker3: [00:25:51] Too big time. So this deal modification came. I bought it’s an industrial unit. I had to build the the chamber that it goes in, but I’ve learned all about it industrial. I brought in some electricians just to help me make sure I didn’t electrocute myself because I had to wire a lot of it myself and build it myself, which is part of, I mean, I just absolutely love it. I will say I’ve looked at the instructions like for eight hours over and over again the same page because I couldn’t quite figure it out at first. Like this is a lot more hard. It’s just a lot harder than reading wall books. Wait, what’s this diagram saying,

Speaker2: [00:26:30] Which nobody has ever said before? Yeah.

Speaker3: [00:26:35] So, but so now I can. This thing will pull two hundred and fifty pounds of water out of the air every day. And so I can put 4000 board feet of oak in it and it will dry it like so I can. A tree can be cut down, I can mill it and put it in there and within thirty five days have pulled up the water out of it and get it down to a six to eight percent moisture content, so it’s ready to go inside a building.

Speaker2: [00:26:59] So you went from two years to a month or so? Right? Wow. And that will hold enough wood for you for how long are you going to need multiple kilns?

Speaker3: [00:27:11] I actually so I’ve built one, I bought two. Oh, so I just haven’t built the second one yet, but I got the first one built so I can start drying the wood. So I will eventually have three kilns. So the third one is actually going to be a solar kiln. So it’s using the power of the sun to dry the wood. The disadvantage the there’s two disadvantages of the solar kiln one. It’s a little slower than a dehumidification. It’s actually better than a dehumidification kiln when it comes to how it dries the wood because it’s it’s much faster than letting it air dry and every night it gets to rest. So the sunlight is causing it to. It’s not. The sunlight is not directly hitting it, but you’re using the sunlight to generate heat to pull the water out of the wood. And so that puts stress on the wood. But at night, the sun’s gone and it relaxes the dehumidification kiln. It’s constant. It’s constantly pushing that it’s forcing that water out of there. But I cannot sterilize the wood in a solar kiln. I can sterilize the wood in this dehumidification kiln because at the end of the drying cycle, I can heat it up to one hundred and fifty degrees and keep it there for twenty four hours and I’ll kill all the insects, all their eggs. And so that, you know, the last thing you want is to install a bar and a restaurant or something. And then suddenly you see sawdust on the ground and some not, you know, a larva crawling out of it that would not be too appetizing.

Speaker2: [00:28:37] Well, we haven’t even mentioned yet. The name of the business is

Speaker3: [00:28:41] Meriwether Mill Works,

Speaker2: [00:28:42] Merriweather Mill works, and we’ve talked about furniture, but talk a little bit more about the kinds of services that you provide and the kinds of projects that you can perform for people.

Speaker3: [00:28:55] So this one of the services I can, I often go out to people’s homes where the trees have come down in storms or they were building something on their property and they cleared the they cleared the land and then but didn’t have the logs hauled off. I can come to them and mill their wood into whatever they’re asking for. For instance, I did a. Let’s see, I did one where I just did one by 10s or one by eights, and I turned all the poplar trees that he had into one by eights, and he’s using it as siding in a big barn.

Speaker2: [00:29:29] He’s building and you’re able to do all of

Speaker3: [00:29:30] That on site. On site. Yeah. I just need a relatively flat area that’s 28 by 28, and I bring a tractor with me so I can move the logs around and move the the milled lumber and so they can stack it on the property. So I do that, I can. I had a customer that wanted to put this to build a big bar. Live edge bar in their basement and build it out. And a big oak could come down. So I went out there and milled that oak and stacked it up for him, its air drying. Another customer was custom building a home and they had some beautiful hardwood. So I went and I made them their mantles for their house. I cut some red oak for them to use and flooring and for them to use for the stairs in their house. So certain parts of their house, you know, you don’t you don’t have to have a greater grade, the wood. So I’m able to go out there and mill all that for them and so they can use it in their home.

Speaker2: [00:30:26] Well, we were talking before we went on the air today about, you know, you’ve been around so many types of wood now that you can almost tell by the smell what kind of wood it is.

Speaker3: [00:30:36] Yeah, there’s some that surprised me from time to time. But yeah, sometimes I’ll look at a log. I’m like, I’m not sure what that is, and I start cutting them like, Oh, that’s Red Oak, you know, because it just, you never know. That’s the urban logging. Sometimes trees grow very oddly, and but you can smell from the sawdust. The different smells

Speaker2: [00:30:56] Well, and there is nothing like the smell of fresh sun wood. As far as I’m concerned. I mean, any of us who have done any woodworking at all just know a piece of wood is something to be revered and taken good care of. And I’m one of those people that if somebody tries to put a coat of paint on a piece of wood furniture, I flinch every time now.

Speaker3: [00:31:23] So one of the other services I provide is like a let’s say, a company has a huge trailer and their trailer, they you know, they haul heavy equipment, bulldozers or excavators or something like that. They have wood on those trailers because the metal tracks they you can’t have metal on metal. The metal tracks will start sliding, so they actually need wood for the metal tracks to dig into. So I may like I’ll get calls for two by eight 20 foot long, two by eight oak for them to put on there. So I will mill that for them and deliver it to them so they can. Riddick a trailer so a lot of specialty thing milling.

Speaker2: [00:32:02] So I’m just kind of envisioning this. And if someone has downed trees from a storm or something. Can you do individual projects like that or do you need a lot of volume?

Speaker3: [00:32:17] Well, it depends. Well, so and I say it depends because I try to be a huge cost benefit for the customer. You know, I don’t want to I don’t want to go out there and there be a pine tree because pine is that’s a relatively now. Several months ago, it wasn’t relatively inexpensive, right? But normally it is a relatively inexpensive wood that you can buy from your big box stores. So it may not be worth it unless there’s some sort of history with that tree. But for a lot like oak, it’s worth it for me to go out there and mill it. So maybe there may be only be one tree, and it may only take me a half day and usually I have a minimum it’s got. I have to be able to spend at least two to four hours out there because then it’s not worth it for me. But you have one big oak that comes down that could take depending on where you’re like, bringing the oak to the where it fell on the property and how how am I going to get it to the sawmill? So that could take a day. And that, you know, with something like that, especially if like what you call quarter song. If you quarter saw the Red Oak, then it’s definitely worth my time.

Speaker2: [00:33:22] And if there’s any developers who are listening, I mean, when there have to clear cut a property and a lot of trees have to come down so that they can build on it. You’re definitely somebody who can help them out with that.

Speaker3: [00:33:36] Oh, yeah, absolutely. I’ve talked with some of them about like what I can cut so they can use on the property. So like white oak, that’s a that’s a wood that handles itself very well outside. Pine actually handles itself fairly well outside, even without not touching talking about where it touches the ground. I’m talking about if it’s off the ground. The key is actually to keep it pining outside painted so that it can handle the sunlight. The sunlight’s the top killer of the wood, especially pine. So but I can go out there and make some two by six or two by eight like so if they have wide oak, I can mill it and they can turn it into a cool bench on the property and or. Like that guy, he was building a horse fence and he had 40 acres, so it was going to be a big fence. And I went out there and he had the pine taken down, and so I milled, I think, 1.2 miles if you put them together at one point two miles of one by sixes for him. And it was cheaper for me to do that than to go buy all the wood at Home Depot.

Speaker2: [00:34:44] So as we talk about your progression, I mean, this whole sawmill, Merriweather Mill works, came out of wanting to build the buildings. Yeah, or for the marriage venue. Yeah. And before we wrap up, I want to talk a little bit more about that because I know you’re in that process right now of getting that built and up and running. Talk a little bit about where you are in that process and what you envision it being.

Speaker3: [00:35:13] So where I am is I started talks with the Cherokee County when I bought the property. I didn’t have to have this. But now, after I bought the property, I have to have what’s called a special use permit to have a venue on a piece of property zoned agricultural. So I learned that out loud. I learned that last year. And so but before you can even apply for that, you have to go through a series of meetings and I’ve gone through two of the three meetings. I still have one more meeting to go through, and I need to have some landscape architect work done because you have to have a preliminary plan of what you want to do. And so I’m in that process and a few things have happened along the way. I kind of slowed it down only because going back to what I was saying earlier about detoxification, I did what I didn’t realize what along this was just how how much I’d lost my empathy. I was going. Nobody would have known it talking to me because I’d gotten really good at going through, asking the right questions and acting a certain way. But deep down, I’d lost my empathy and sympathy for people caught in these situations, and I shouldn’t have. But I mean, but that was a real problem I was having, but I didn’t realize it at first and it didn’t start.

Speaker3: [00:36:30] I didn’t really become aware of it until this past year, and I said, Well, I can’t really help couples. If I’m not going to be 100 percent in this, so I kind of slowed down on things to just let my I don’t know, I’m trying to think the right word let my heart heal. I don’t know if that’s the right word, but I just want to make sure I’m in the right mindset. So because if I’m not, two things could happen. I can’t give my all to these couples. And well, I should say it was. It’s not going to be just me. It’s going to be my wife and I. I can’t get. We can’t give our all and to. I’m going to get burned out on that, just like I did on the practice of law. Mm hmm. So I got to make sure my heart’s in the right place. I mean, but I still want to do it. I mean, it’s we’re still working for it. But I said, let’s just slow down. Let me get a little healing in here. Make sure we do it right. We’re still debating whether we’re going to pay for it all in cash or if we’re going to get like a small business loan. So that’s what we’re we’re working through those things right now.

Speaker2: [00:37:32] How long will it take you to build the buildings?

Speaker3: [00:37:36] That’s a good question, because whatever I say, it’s going to take twice as long as it always

Speaker2: [00:37:42] Does, doesn’t it?

Speaker3: [00:37:43] That’s what I’ve been learning. I would say the timber frame. Are you counting cutting the wood for it, too? Sure. So if you’re talking about if I can because I can actually put it up green, so which means I don’t dry it because that’s going to be hard to dry big timbers like that from the from the time of cutting it to the time, you know, getting concrete in the ground and building it six to nine months. I’ve seen them put them put up timber frames in two weeks, but that’s what a lot of help. And I was trying to do a lot of it myself.

Speaker2: [00:38:18] Well, again, your story, I mean, from litigating divorces to. Trying to keep couples from considering divorce. I mean, obviously, you have had a total change of perspective in the way you’re looking at it, and I know this is something that is still on your heart and it’ll happen when the time is right. Right? You know, one of the things I find so interesting in your story is your obvious passion for helping others. Your ability to take. And bring new life into seemingly damaged situations, I mean, whether that’s a fractured relationship that can be repaired or a fallen tree that can be repurposed into beautiful furniture, that has to give you a real sense of fulfillment.

Speaker3: [00:39:15] It does. It does. And and if there’s something I’ve learned in the last few years since retiring from the practice of law, it’s that there’s this part of me that just loves to make things and. I wasn’t really fulfilling that because in a divorced practice, I’m tearing things apart. I’m trying to do it in the best way possible so that I preserve the co-parenting relationship. If there’s children involved, that was very important to me. And this is to most divorce lawyers. So I want to be clear about that. But that takes a lot of effort. And but it’s still at the end of the day, you’re facilitating the breakdown of a relationship of a family. And that was wearing on me more than I had any idea because the joy I get from just making things, it’s just there’s days less. I was telling a friend of mine the other day, there are days where I’ll go out there and I’ll get paid for this and I’ll literally drink. So this is the summer I’ll drink. Twenty two gallons of water, which is just over 16 pounds, and I’ll come inside still having lost four pounds. So I am busting my butt and I’m getting paid for and I’m and I walk inside. I’m exhausted and I’m like, Well, I don’t feel like I’m kind of feeling guilty because I felt like I didn’t work. And I’m like, I’ve got a check in my hand. But somehow I felt like I didn’t work. I was feeling guilty. And so that’s like, it just hits you that, oh my gosh, this is, you know, this is where what I’ve been missing all these years.

Speaker3: [00:40:47] I’m able to make things. Yeah, I made things with the firm. And so I don’t want to take away from that. But there’s something about when you can actually see when you can see a physical object that you have helped make. Like, I just love taking pictures of that finished table. I may have just finished building or I see the look on the customer’s face when I opened up this log that they want to turn into furniture and there’s this beautiful grain. They’re like, Oh wow, I just can’t wait to get started on this and you can see it. And when you can see, I mean, I. There was another and I’ll try to be super short because I know we’re running out of time. That’s fine. The another one of my favorite stories is I had a client that. The I really didn’t see why he was getting a divorce and I kept pushing him. I mean, we were literally on the eve of trial mediation. It failed. I kept, I kept pushing him. You don’t need to get a divorce. And they wound up dropping their case and working on it. I get a call six months later. It’s not working out. I’m like, you can’t expect someone to stop 20 years of bad habits in six months. And I told them that it sounds like your wife’s. Not, she’s not. She’s not being what’s called a safe spouse. So what’s that? So we’ll listen to our podcast. My wife and I did do a podcast at one point from some of the material.

Speaker3: [00:42:13] It’s called about being a safe spouse. And so I say, you need to go listen to that. So I didn’t hear from them again. And then I got a call from a lawyer saying, Can you send over the file like, Oh, it didn’t work. And then two four months later, I get this comment on our website. It said never in a million years I would suspect my husband’s divorce lawyer save our marriage. Sorry. It makes me. Yeah, I was just so cool and I ran into him at Home Depot a couple of years later and he had this big smile on his face and I had this big smile. I gave him a hug. His kids were like, Who’s this guy giving you a hug? Of course he couldn’t tell them, but I was like, How are you doing? Like, we’re doing great. And not only are we doing great, he says. I mean, obviously, we’re still learning. We’re still we still have a rough patches, but we know how to get through them now. And he said, but but in our church, we’re the beacon of hope for those couples that are having trouble in their marriage. And so like, because God was able to help me help save his marriage, he’s now able to help save other marriages and be like, This is what a great marriage that can weather any storm looks like. And seeing that look on his face, that smile that I have never been happier in my entire life because he told me that I mean, that just just brought tears to my eyes.

Speaker2: [00:43:38] Well, and I think it’s so interesting. I mean, you know, everyone’s journey is different. But when you look at all the years that you were practicing family law and you saw what the end result of not working on those relationships is, and you probably saw some of the warning signs that people weren’t realizing themselves in those relationships that could have been addressed earlier. Yeah. You know, before we before we wrap up here. And I don’t have the right word for this, except for maybe extreme yours is one of the more extreme career transitions that I know of. But if there’s somebody listening who you know, is working in a job right now. But his feeling drawn or called to follow their passion and is considering a change in careers. Any advice you’d give them?

Speaker3: [00:44:32] Yeah. Oh, so. Go for it. Well, I say that, but you know, the longer you wait, the less likely you’re going to be able to do it. I mean, I made the transition from being behind a desk to handling 4000 pound logs, and sometimes I’m rolling these things myself with what’s called a canned hook. And I’m 50 years old, so I think if I’d been another 10, 15 years, it would be a little more difficult. Now I’m a big guy so I can handle it, but you wait too long and maybe your health gets in the way or other life events get in the way of making that happen. But I can tell you just the joy I feel now that I haven’t felt in a long time. It is so worth it now. Don’t I forgot the name of the book, but there was a great book this description of, you know, stepping off of your safe space and to something completely new, and it says it’s like a boat you don’t want to try to take the step on. The boat has drifted away from the dock and then you wind up falling in and getting wet. Make sure you can pull that boat close to the dock so you don’t have to rush to do it.

Speaker3: [00:45:42] But definitely, if you’re struggling, start doing your research, start going well. What would it look like if I left this and started a new business? We could do a whole show on that, but don’t at least start doing your research to make this jump. The reason? The only thing I hesitate because you know you don’t want to jump into something, you can’t make any money from that. But but I do talk to people all the time that are like, Man, I can’t do this, there’s this security and where they are. But. If you’re not careful that it’s not really that secure because it may be causing you the stress, the internal stress from where you are could be leading you to an early death. I’m not trying to scare anybody, but I’ve seen people that have been just they worked so hard. It’s something they didn’t like and literally they had a stroke in their office or an aneurysm or heart attack. And, you know, it just took them out. And I don’t want I wouldn’t want somebody to experience that. Don’t there are ways to make that transition well.

Speaker2: [00:46:50] And even if it’s not health issues, it can be relationship issues. It can be just general happiness. I mean, we all know people who are very successful and very unhappy.

Speaker3: [00:47:02] Yes. Oh yeah. A lot of them were getting divorced, too.

Speaker2: [00:47:06] Well, there you go. Ali, thank you so much for being here, for sharing your time. I know how busy you are and just your incredible story with us. We everybody here at Business RadioX wishes you and Stephanie and Meriwether M. works all success in the future. And if someone listening would like to contact you, learn more about the work you’re doing or want to talk to you about downed trees they may have on their property. What’s the best way to contact you?

Speaker3: [00:47:37] Well, they can go to a website. Merryweather Millwork, Ask.com and my email address there. It’s Lee Meriwether, a gmail.com right now. I spelled Lee a little bit different. It’s Lee H. But Lee Meriwether at gmail.com or go to the website got my phone number on there and they can email me or call me.

Speaker2: [00:47:55] And I’ve looked at the website and also on there. You have some great pictures of some of the work you’ve done and some of the steps in the process with the portable mill. And as the marriage intensive as the wedding venue comes to reality here. Will that have a separate website or will you be linking that to your website?

Speaker3: [00:48:14] Oh, it’s going to be a separate website for sure, but I’ll probably detail its building process on mine.

Speaker2: [00:48:20] Ok, so people will be able to find it through that? Yes. Well, again, thank you so much for being here, and we thank you for listening to Woodstock. Proud, we hope you enjoyed getting to know our guest. Lee Meriwether a little bit better today. Until next time, this is Jim Bulger saying Take good care of yourself. Stay safe and we will talk with you again. Real soon.

Tagged With: Meriwether Millworks

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