On Wednesday, November 2nd, 2011, Atlanta Business RadioX™ co-hosts Pete Canalichio and Bill Jachthuber sat down with Derrick Daye and Thomson Dawson of The Blake Project to discuss what makes a successful brand and how brands can be built or destroyed over time. With examples from the impact of Kim Kardashian’s divorce on her brand, to how FootJoy is reaching a younger audience to how Food Lion broke out to reach an upscale consumer with the launch of Bloom, their newest grocery store chain, Derrick and Thompson illustrated the core criteria needed for brands to grow over time.
