Joe Reardon / Hotel Equities 
Joe Reardon serves as Vice President of Marketing and Business Development for Hotel Equities, an Atlanta-based, full-scale hotel management, development and consulting firm.
He oversees the development team, negotiates management contracts and evaluates the financial feasibility of the firm’s acquisition opportunities. He utilizes the existing portfolio of 50+ hotel assets as a platform for rapid growth with current and potential owners.
With more than 25 years of experience in the hospitality industry, Mr. Reardon came from Alliance Hospitality where he served as Executive Vice President of Sales and Marketing where he also oversaw business development for the firm’s extensive portfolio. He previously served five years as VP Sales & Marketing for the Noble Interstate Group and Noble Investment Group where he managed a nationwide portfolio of hotels.
Mr. Reardon began his career with Marriott International in Sales and Marketing, transitioned to Operations as General Manager in various locations, but later moved back to sales where he was promoted to Regional Director of Sales & Marketing. Over a 17-year span, he earned prestigious awards for work in select service, full service and resort hotels, including the Director of Marketing of the Year and the General Manager President’s Cup.
With a proven track record of transforming sales cultures and systems to drive top line revenue, he develops strong teams and creates opportunities that make a positive impact on market share and profitability.
Mr. Reardon holds a B.S. degree in Business Administration & Tourism Management from North Carolina State University. He and his wife live in Roswell with their two sons.
Soyini Coke / Annona Enterprises 
Gary and Justine Martin / Fresh Coat Roswell
