Loretta Lepore/MediaBar Services
Princpal
Loretta Lepore is the founder of strategic communications firm, Lepore Associates, LLC and is a principal in MediaBar Services, a media coaching and presentation training consultancy.
Loretta’s career spans more than two decades as a journalist and network news anchor, gubernatorial spokeswoman and consultant to corporate, entrepreneurial and non-profit clients. She has managed a diverse client portfolio with interests ranging from healthcare to technology to transportation. Loretta has leveraged her expertise in public strategy, crisis & issues management as well as message development, media relations, interview coaching and presentation training to help her clients achieve their business goals.
During her tenure with the national law firm McKenna Long & Aldridge LLP, she designed and executed communications and crisis management strategies on behalf of lawyers, lobbyists and their clients. Appointed by Governor Sonny Perdue, Loretta led Georgia’s effort to re-energize its brand and she managed the subsequent launch of the nationally acclaimed Georgia logo, website, and global commerce and tourism advertising campaigns. While serving as the Governor’s press secretary, she was the administration’s primary spokesperson and the chief communications liaison with the White House planning team for the G8 Summit, which drew thousands of global journalists to Sea Island. Loretta worked for CNN, NPR, Westwood Radio Networks and local stations in Washington, D.C. and Florida.
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Erica Danylchak/Buckhead Heritage Society
Executive Director
Erica Danylchak was appointed Executive Director of the Buckhead Heritage Society in January of 2010. Ms. Danylchak earned a Bachelor of Arts degree in History from Boston University in 2001 and a Master of Heritage Preservation degree from Georgia State University in 2008. Ms. Danylchak has previously worked at the Kenan Research Center at the Atlanta History Center and at Easements Atlanta, Inc. and has served as a Research Fellow for the Georgia Historic Landscape Initiative. In 2009, Ms. Danylchak received the Jenny D. Thurston Memorial Award from the Atlanta Urban Design Commission for her contributions to historic preservation in Atlanta.
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Kevin O’Malley/B2BCamp
Lead Host
Over 15 years of Product Management & Marketing experience. I enjoy learning new methods of Product Management and Marketing that improves the speed and accuracy of creating predictable and scalable demand. Specialties: Product Management, Product Marketing, Strategy, Business Development, Event production and management, B2B Marketing, Sales Development and Demand Generation.
B2BCamp (www.b2bcamp.com) is a user organized gathering focused on improving B2B marketing & sales with next generation tools and techniques. The event is an unconference meaning that there are no “attendees” because everyone participates in some manner. B2BCamp is a self-organizing collaborative event that is rewarding, fun and a totally cool experience!
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Will Geer/Callaway Geer
Owner and Managing Partner
Will Geer is a founding partner of Callaway Geer, LLC, a firm of Certified Public Accountants and advisors located in Atlanta, Georgia. Mr. Geer performs construction, governmental, franchisor, and not-for-profit audit and accounting functions, consults on tax matters and controversies, and provides forensic and valuation services for its clients. Mr. Geer is responsible for creating both the tax practice, audit practice and forensic accounting practice within the firm. Prior to founding his firm, Mr. Geer worked for a large regional accounting firm and worked for a United States Bankruptcy Trustee in the Southern District of Georgia.
Mr. Geer has been engaged in forensic matters, economic damages and valuation tion services for litigation, tax controversies and financial statement reporting. His Litigation and testimonial experience ranges from business valuation, debt confirmations, bankruptcy, eminent domain, forensic accounting, economic damages, life care plan valuations divorce, criminal matters, governmental forensic audits, governmental service, delivery strategies, construction, tax and financial statement reporting.
Since 1999, Mr. Geer has been involved in more than 175 litigation matters in federal and state matters. He is typically hired in litigious matters with high probability of ending with a judicial hearing. He has testified by way of deposition or court testimony more than 125 times in his career. Mr. Geer has worked with various legal disciplines and professionals, allowing him to expand his knowledge base. A list of attorney references can be made available upon request. His continued involvement with a traditional Certified Public Accounting firm provide him with continued working knowledge of tax law, AICPA Professional Standards and a continued breadth of working knowledge in the area of accounting. Mr. Geer presently serves on the Peer Review Committee of the Georgia Society of Certified Public Accountants. As a partner in the firm, he is required to maintain continuing professional education credits in the area of accounting, audit and taxation. He continues to share this breadth of knowledge with his traditional and forensic clients.
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