David T Jackson from Heritage Financial Solutions, LLC., Luther Maday from North Atlanta Digital Marketing, Allan Bishop and Lisa Marie Haygood from Kennesaw State University

Speaker1: Broadcasting live from the Business RadioX Studios in Woodstock, Georgia, it’s time for Cherokee Business Radio. Now here’s your host.

Speaker2: Welcome to Cherokee Business RadioX Stone Payton here with you this morning, and today’s episode is brought to you in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which of course means from seed to cup, there are no middlemen. Please go check them out at my Alma Coffee Dotcom and go visit their Rosary Café at thirty four forty eight. Holly Springs Parkway in Canton asked for Harry or the brains of the outfit Laticia and tell them that Stone sent you guys looking for a real treat. We’ve got a studio full. A little bit later in the program. We’re going to get a chance to visit with the folks from Kansas State University about their MBA program. We’re going to have Mr. Luther today on the show and talk a little bit about digital marketing. But first up on Cherokee Business Radio, please join me in welcoming to the broadcast with Heritage Financial Solutions, Mr. David Jackson. Good morning,

Speaker3: Sir. Good morning, Stone. How are you?

Speaker2: I am doing well. Delighted to have you. I think I don’t know, maybe it’s cause I was going to say you win best dressed, but you took your sport coat off.

Speaker4: I think I think you and I

Speaker2: For for best dress, you know, I’ve been talking about. Haven’t you come on the show for some time now. It’s finally happening. We met at a networking group. It’s more than a networking group that’s not even fair to call the networking group a community of business people who really try to support and celebrate each other called Woodstock Business Club. And the only reason I even was introduced to the group is because you pointed me in their direction. That’s where we met. Right?

Speaker3: That is that is you had called me about coming on the radio and at the time

Speaker2: You said no.

Speaker3: Right.

Speaker2: You can come to my thing.

Speaker3: And I said, if you wanted to have 60 plus people that might be open for it, you needed to show up to that that networking group. What a great group of people.

Speaker2: And you were just about right, because, I mean, what a marvelous group of folks. They’ve embraced me like I’ve been living here forever. I’ve been here for like four months. And, you know, I feel like Norm when I walk when I walk in there. All right. So Heritage Financial Solutions, mission, purpose. What are you out there trying to do for folks?

Speaker3: Man, I am just trying to get people from point A to point B in their financial plan as efficiently as possible. Everybody has a different plan. Everybody has a different starting point. I’m just trying to have you understand the vehicles and the maps to get you there efficiently.

Speaker2: I would think that a big part of your work is like education and awareness. So many of us are. At least I’ll speak for myself and I’ll ask the class, the are the rest of our expert panel here in the room today. I don’t know. Coming up, as a as a kid in school, I don’t remember learning much about money, how to manage money or any of that stuff. So, I mean, has that been your experience, guys?

Speaker5: I still know nothing.

Speaker2: All it’s a good thing you’re here today. But no, I think a lot of us have not have just not been exposed to some of the basics. Is that accurate? Is a big part of your work just education?

Speaker3: Absolutely. Essentially, when you’re in high school, you have home economics and that’s a cooking class. But they don’t teach you how to balance a checkbook. They don’t teach you about compounding interest. They don’t teach about credit card debt and how deep you can get into that. They don’t give you a a end goal in mind. They teach how to cook.

Speaker2: And so so what was the what was the catalyst what prompted you to get in this business as a as opposed to I don’t know, I’ve run a radio studio.

Speaker4: Right.

Speaker3: Well, I have I have two scenarios that happened. One was I was at an employer and my 401k match went away. And during the open enrollment meeting, I was asking questions about that and they did not like me asking questions. So essentially, you want me to not make anything from you, but you want me to help fund your tax write off? Is that what you’re telling me? And I got the Dave, we don’t have time for this. Right. The second one is my dad passed away in February of ninety seven. It was his second heart attack in between the two heart attacks. He got everything put in place for my mom and I’m an only child. So I saw what should have been with my dad’s planning. But my mom did not follow the plan. And a couple scenarios later, I was named fiduciary for her. And when I was expecting to see, you know, half a million, a million dollars sitting your checking account, she was down to twenty thousand out.

Speaker2: I yes. So what are you what are you finding the most rewarding about to work and what’s the. What’s the biggest challenge so far?

Speaker3: The biggest challenge for me is getting people to understand how I’m different than other financial advisers. They sit there and simply show you products where I build the strategy for you. And if you don’t understand it, we don’t sign up for anything. Right.

Speaker2: So my options are going to be pretty limited.

Speaker4: Well, that’s that’s

Speaker3: Where the education comes in, right? Right. So if you understand the plan that we have for you, as long as it’s going towards your goals, you’ll abide by it. Right. There’s a reason why I have a 98 percent retention rate in my book of business, because people understand the plan. They know what I’m trying to achieve. And and it aligns with what they’re trying to achieve. It’s not about commissions. It’s about getting you from point A to point B as efficiently as possible.

Speaker2: So once you’re getting the work, once you begin helping folks manage their money and build their wealth, you just said you have a marvelous retention rate. On the other end of things. I got to imagine the front end of working with a brand new client or a prospective client, the trust that you must have to cultivate to to get someone to even talk about their money, much less handed over to you or the management of it over to speak to that. A little bit

Speaker3: Of your well, like Stone, if you and I were to meet, my first thing would be to show you how I operate and how I’m paid, which builds trust anyways, because I’m not fee based. So the people I contract with pay me directly. Every dime you put towards your plan goes towards your plan from there. I think management of taxation is where you’re going to make or lose most of your money. So I would, you know, sit down with you, ask you if you have your cell phone on you, of course you’re going to say yes because people will walk out the door naked, but they’ll have their cell phone.

Speaker4: Right. Right.

Speaker3: So, you know, we need to go back to understand where taxes were versus where they are today. Like, you know what the top tax bracket, 1960 was. Nossa, you want to know?

Speaker2: Yeah, I do now.

Speaker3: It was it was 91 percent on the federal side. Holy cow. So if you made a million dollars and you did not have a place to legally write that money off, you didn’t even keep hundred thousand of it. Wow. Right. Today’s top tax bracket, which is probably going to change, is only 37 percent.

Speaker2: Oddly, I don’t know that either.

Speaker4: I wonder why I didn’t know that I’m not there. Right.

Speaker3: But but the average person is paying anywhere from 20 to to 30 percent. Right. For taxes. Right. And they’re still deferring all their retirement plans, IRAs, 401. And that were great for their parents who are retiring today. Right. Because not only do they get to bring their their tax bracket down, but they get to pay less of a percentage. Well, the rolls have turned, but everybody still in the same mindset of deferring taxation in a tax deferred product and the government’s in complete control of it. And you were just working right into their to their plan. And all I try to do is help you understand that there’s other avenues you can put your money in. I’m not saying don’t fund your 401. Right. I’m just saying there are other avenues that you can work in conjunction with that and work, you know, the plan to your benefit, because the plan is there, the government has it and you just have to use it and understand it.

Speaker2: But every situation probably has its own idiosyncrasies. I mean, you can work with someone like me or somebody like Luther Pockets, right? Somebody with that guy’s money. Right pocket.

Speaker4: You got my business card with you.

Speaker2: But I mean, everybody, just because the plan is ideally suited for Luther in this situation, it may not be good for me at all. Right. That is

Speaker3: Correct. That is correct. Every plan is specific. There’s general ideas and concepts, but the specifics of it are for the individual or the business owner. Yeah.

Speaker2: So going back to this whole trust thing, how does the whole sales and marketing thing work for for a guy like you? Because I don’t know, you can’t just pick up the phone and say, hey, Luther, would you like to or can you?

Speaker3: I have had no success. That’s how my career started. All right, here’s a list of one hundred people. And, you know, and that was on a Monday morning most of the time, you know, when when I was under contract with the company. Right. Right. And I try to explain to nobody wants to answer the phone on Monday morning. Everybody hungover over. They don’t want to be at work. They had a great weekend. And you want me to call them with a solicitation at 10 o’clock

Speaker6: About their money?

Speaker3: Yeah, about about their money. You don’t know me, but have I got the deal for you? Right. I just I’m just not a used car salesman. Right. You know, that whole is that oil under the car? No, that’s sweat all the horsepower. Right. So I’m just not that guy. I mean, you’ve known me for a little while now. It’s just no smoke, no mirrors. And when you understand your plan and you understand and visualize how we are moving towards your goal efficiently at that point, my question is, why wouldn’t you do it?

Speaker2: And you’re out there cultivating real relationships and trying to help other people advance their business, whether they do business with you or not. Or at least that’s the sense I get.

Speaker3: I do. I do. Essentially, it’s like I was telling a client Saturday over the phone as I was out on the mountain mountain biking, I was like, look. The scenario is, as long as you understand your plan. We are good to go if you don’t use me, that’s fine. But I want my tombstone to say I’m that guy. And by that, I mean when you’re sitting there and you have your grandchild on your knee and you’re talking to your son or daughter and they’re like, why are we a little bit better off than other people? Who make more money than us or or the same money or work at the same job has the same scenario. Well, it was this guy named Dave. You showed me how it all worked and made me understand. It is when you understand the scenario and strategies I’m trying to put in front of you, even without me, you can move forward.

Speaker2: I would think that would be very rewarding work to be able to look back even on the ones that maybe didn’t formally engage you, but certainly the ones that are working with you more intimately. I would think that would be you would sleep pretty well at night and you would enjoy that.

Speaker3: I do. I sleep well.

Speaker2: All right. Let’s don’t gloss over mountain biking because I saw you come to talk about transparent. The what you see is what you get when he came to the last networking meeting. It’s not a costume. That’s not fair. What do you call the thing you wear when you write a mountain bike?

Speaker3: No, I was just in a short sleeved mountain biking jersey, actually, in a pair of pants. I was headed to North Carolina.

Speaker2: You were headed from the meeting to the mountain

Speaker3: Bike at the bike on the back of the

Speaker2: Truck. So is that where you find your inspiration? Is that an outlet? Do you do thinking on that or do you not? You can’t think you’ve got to be paying attention to the rock in front of you.

Speaker3: Yeah, that’s that’s my release. That’s my right drawing on Rush. I spent a lot of years racing, motocross and. You know, had some injuries that said, OK, this is enough, I need to step it down a little bit. So mountain biking, so

Speaker2: The injuries, that explains a lot.

Speaker4: Right, right.

Speaker3: Right.

Speaker2: So you mentioned earlier in the conversation that there was some I don’t know about the catalyst, but some contributing events that kind of got you on on this on this path. And it hit very close to close to home. So you find yourself now your folks have passed. Are you still kind of helping them manage through that kind of thing? Well, my

Speaker3: Dad passed on 97 from a from a massive heart attack. And my mom has been in assisted living since 2008, and she’s still there today.

Speaker2: Wow. So, I mean, I don’t know enough to know that if she’s been in assisted living since 2008, you’ve managed money really well for her. That much I do know, right?

Speaker3: Yeah. And there they are, not cheap. And there’s a reason why they’re popping up all over the place. Right. Assisted living homes or gold mines. Once you which you pay the mortgage on the place, off the money, she’s free and clear and it’s literally is pouring in. And we’re talking anywhere from, depending on the facility, three thousand to eight thousand dollars a month.

Speaker2: And that age group is only getting larger, am I right?

Speaker3: That’s correct. We’re living longer. We’re healthier. Right. We know that quadruple cheeseburgers with double bacon. And can I get a side of bacon grease with that is not healthy for you.

Speaker5: We still eat

Speaker4: Them, right?

Speaker2: Yeah, right. But you’re actually you’re you’re living through that experience you’re experiencing in that all of that personally. And you’re able to bring that that frame of reference, that perspective to your work when when that impacts some of your clients, I would think.

Speaker3: Correct. Correct. So my mom just thought with everything my dad had set up was she was just never going to outlive her money. She could just spend money frivolously. She had some friends that were taking advantage of her. And, you know, there was no mindset. It was just writing checks and there was no managing the money when I was named fiduciary for her. Wow. It was an eye opener and people were taking advantage of her. She just had no cares about where the money was coming from. All she knew is she could spend it. And, you know, it should have been versus what actually is two different scenarios. But I lived it. I learned through a trial by fire, I was appointed by the law to be fiduciary for my mother. And as I understood this more and more, I said, if I can keep my mom’s money where it is and slowly but surely growing, what can I do for the average family or person or business owner that is actually trying to get ahead in watching what they’re doing?

Speaker2: Yeah. So before we wrap, counsel, if any, that you have for those of us that aren’t quite where you’re describing, but we’re going to be right. My folks are there in great shape now. They’re living on their own. I’m the oldest son. There’s two of us. And my folks are in pretty good financial shape, too. But that there’s probably some stuff Rusty, my brother and I ought to be doing. I don’t know if it’s putting the three ring binder together and just getting all the info together. What are some things Russ and I maybe ought to be doing now so that we’re properly prepared?

Speaker3: Well, first off, you have to know what your goals are and what you see, your endpoint being right, because otherwise it’s just a plan going in all different directions. So, you know, think of it as you’re traveling in a car, you’re going from point A to point B, right. Your car is your vehicle and you’re just following Google Maps to get there. And, you know, suddenly there’s a traffic jam. Will Google map divert you? Right. And finds a quicker way for you? That’s all I do. I provide the vehicle. And the quickest way to get there, that’s all I do.

Speaker2: All right, so now while mom and dad are still in good shape, that conversation ought to be with them and find out what how they want things to go. To some extent, I would think.

Speaker3: Right. They needed the map together. They need to know their assets depending on their age. Or is there anything guaranteed that you know for sure is going to be there regardless of whatever happens? Right. Do you want growth? Do you even care about growth? If you if you’re worried about the market dropping, maybe you need to reallocate some of those funds while the market’s high. We’ve been in the longest running bull market this country’s ever seen. They’re saying a correction is coming. Experts figure, and it makes sense that it is coming as just a matter of when and how much it’s going to correct, depending on where you are in your stage of planning. A correction also presents buying opportunities that might buy low and sell high, right?

Speaker2: I like that. I like that strategy. Let’s let’s do that one.

Speaker3: Right. But there’s two rules of Wall Street, right. You buy low and sell high. But the second rule nobody ever pays attention to. And if anybody in this room is heard of this, let me know where you invest a percentage of your assets equal to your age in fixed accounts. I’ve never heard of that, right, so as your money builds, you scrape off the earnings and put it into a fixed account, you let a bill scrape off your earnings, put it into a fixed account. By the time you’re 70, 75, whenever you want to retire, you have some money growing in the market. And then you also have fixed accounts that you don’t ever have to worry about. Right. Is your risk tolerance is going to become next to nothing. In retirement, you don’t you don’t want to lose money when you’ve spent 40, 50 years building it, right. So put it in the place where you can keep it

Speaker2: Makes all the sense in the world to me. All right. If our listeners would like to reach out to have a conversation with you or somebody on your team, let’s give them some points of contact, whatever you think is appropriate, phone number, LinkedIn, email, whatever works for you.

Speaker3: Ok, my phone number is seven seven zero five nine six three eight four zero. That goes directly to my cell phone. My staff will not get it. That will come to me. My website is Heritage Solutions dot net. You can find it is a little antiquated, but you get all the info you need on me, contact information and everything else. And because I have a God awful long email will admit that

Speaker2: Or slobby which type business club and Reformation Brewery. And you’ll be there most Thursday morning today.

Speaker3: 30 or mornings. Eight thirty. That’s my that’s my group. That is my definite. I have to make this meeting. Absolutely, networking group. What a great group of people, Wittstock business club, absolutely.

Speaker2: David, thanks for coming to the studio this morning. And this has been fun. I knew it would. Don’t be a stranger. Maybe we’ll have you come back some time and get us caught up on trends or things like that. But this has been a lot of fun. And for me and I think for the group in studio here anyway, very informative, man. We sure appreciate it.

Speaker3: Awesome. Thank you, Stone. We didn’t talk anything about mountain biking, though, so that’s.

Speaker2: That’s right. So we’ll get a chance to talk more about mountain biking to do this again.

Speaker3: Ok, very good. Thank you.

Speaker2: Yes, sir. Hey, how about hanging out with us while we visit with our other guests? Would love to. All right. Let’s talk about mountain biking, OK? All right. Next up on Gergi Business RadioX, we have with us the director of business development with Kennesaw State University, Mr. Allen Bishop. How are you, man? Doing great. So did you learn anything in that last segment?

Speaker5: I learned if I heard this correctly, because I’m 53, I should be saving 53 percent of what I make right now that what I heard. Did I miss here

Speaker3: That it depends on your plan

Speaker5: Because that’s not going to

Speaker4: Happen, unfortunately.

Speaker2: So director of business development for like the MBA program, what’s your role out there?

Speaker5: Sure. So Director of Recruitment and business development for the Executive MBA program at KSU. So Kaosu has three MBA programs. We have an online, a part time and an executive. So I’m strictly out there working on behalf of the executive MBA program.

Speaker2: Huh. And how long you been doing that?

Speaker5: Six years.

Speaker2: Six years. Well, you probably got to figure it out there,

Speaker5: You know, every year. I think that. And then I realized I don’t.

Speaker2: So what do you enjoy the most about it?

Speaker5: Well, you know, I really enjoy being out there in the community, meeting people, meeting corporations. I enjoy because we interview all of our prospective students. And I really enjoy learning about what they do because you don’t realize how many different jobs and roles there are out there, particularly in metro Atlanta. So it’s pretty exciting. And then because one of the highlights of our program is the fact that we really focus on career advancement. I really enjoy seeing our students advance their careers even before they graduate. So that’s pretty cool.

Speaker2: So what does an executive MBA student look like? Is there like a I don’t know what you call a demographic and psychographic? What are you marketing people call it? Yeah, yeah, yeah. What he said

Speaker5: We just did some

Speaker4: With it.

Speaker5: Ok, well, first of all, I’ll say this. I’m not a fan of the term executive MBA because I really think it scares people off because when people hear the word executive, they typically think of the C suite or at least VP level and above. And really our programs designed for working professionals, typically manager level and above that are looking to advance their career. So we require a minimum of five years post undergraduate professional work experience. So the youngest student you’re going to see is about twenty six for our program every year. The stats are pretty much the same average age of our students, about 38 39, with about 14 years of work experience, typically about seven years of management experience.

Speaker2: Wow. So these folks already are pretty accomplished when they come. You’re not you’re not throwing people a life raft, right? I mean, you’re working with accomplished people already.

Speaker5: We are. And that’s part of the value proposition of an executive MBA, is that, you know, one of our mottos is you’re going to learn as much from your fellow students as you are the faculty. So you’re learning from individuals with different functional backgrounds, different levels of expertize, different corporations. So there’s a great networking component to this program as well.

Speaker2: So is there some sort of. I’m sure there is. I’ll ask that differently. Tell me about your assessment process, your application process. What kind of hoops does one need to jump through to to get to get to do this?

Speaker5: So our program is different in that for most MBA programs, you just jump in and apply for our program. We want to interview you first and enter even before we interview you. We want you to come to an information session because we want you to know what you’re getting into, because you may opt out and say, this isn’t for me. The interview is really much like a job interview and it’s to determine mutual fit. So if I were to interview you for the program, I would know on paper if you’re fit or not, because I can look at your resume, I can look at your LinkedIn, I can look at your background, write certain things we screen for in the interviews. Really, first of all, motivation and drive. This is not a check the box kind of program. So if you’re just saying, OK, you know, I always want to get an MBA, I’d like to see MBA. My grandfather had an MBA. That’s not a compelling reason for an executive MBA. So we’re really looking for that. And we also want to see people that are going to work and play well with others. This is a team based program. So you’re going to be on a team of six or seven individuals throughout. And if you’re not willing to learn from others and give. It’s not the best program for you, so we do that screening process and we determine sometimes right on the spot or maybe a few days later if they’re a fit and then we have them apply.

Speaker2: And if they’re not a fit, doesn’t mean they could never go get an MBA somewhere. I mean, you don’t just write, right?

Speaker5: I mean, so what we’ll do sometimes is say, you know what, the the part time or evening program might be a better fit based on your lifestyle, the online or let’s say it’s somebody that’s a little younger, a little less mature. Maybe they’re not in the right role at the right time. We’ll give them the options so you can look at another program or come back to us in two years and let’s do this again.

Speaker2: Yeah. So how did you bring with you over here?

Speaker5: Also with me is one of our fantastic current students, Lisa Marie Haygood, who is the executive director of the Cobb County Educational Foundation.

Speaker7: I actually am the executive director for the Cherokee County National Foundation. You threw me a card, which is awesome. I love Cobb County. So I was

Speaker5: Born. I was born and raised in Cobb County. I’m a cop, but yes, Cherokee. I’m a member of the Cherokee Chamber of Commerce.

Speaker7: All I’m the person throw in the aged care for the executive MBA program. And there’s three or four of us in this cohort that are over the age of 50 and just taking a different life approach.

Speaker2: Well, welcome to the show. We’re delighted to have you. Thank you. So I don’t know the rights and responsibilities. Tell us a little bit about this job of yours. What’s the what are you doing out there every day?

Speaker7: So the job that I have is to raise awareness and funds for all of the public schools in the Cherokee County School District. Oh, I do that through writing grants, getting business sponsorships this next weekend. This weekend, on Saturday the 14th, we’ll be doing the annual Chick fil A move it road race. It’s the largest road race in north Georgia. And all of our chick fillet operators here in Cherokee County put that event together. And the foundation is the beneficiary along with Special Olympics. It’s a great event, but we raise funds through road races, galas, golf tournaments, tennis tournaments. There’s really not a lot that we wouldn’t do to raise funds. And it’s just to ensure that we have excellence in all of our schools in Cherokee County. I’m exceedingly proud of the fact that you probably couldn’t pick out our Title one schools if you tried. We have amazing schools. We put unequal resources where there’s unequal need and you get a really great education. In the Cherokee County Public Schools, a lot of people are moving here, businesses move here and schools are top of their list.

Speaker2: So why the NBA? What prompted you to to pursue the my story?

Speaker7: A little sad, actually, along with date, my husband back in April of twenty nineteen had a massive heart attack in his sleep. So I, I gave him CPR. I wasn’t ready for him to go yet. And he spent much of that year on life support. And in that time I realized that somehow we’re going to have to pay all these bills. And while I’ve had the opportunity to do what I love and I’m passionate about, I needed a chance to sharpen my skills and get ready to go back out into the workforce. I spent a lot of time on the laptop and read a lot about the executive MBA program while I was beside him in the hospital and I decided that I didn’t expect him to make it through that event. And so I started applying to school so I could take care of my daughters and myself. And after he he’s better is much better. He’s working. It’s amazing. It’s a miracle. But he still he sees what a difference it makes in my life to be a part of that program. And he wants me to succeed.

Speaker2: So fantastic. So you are an alum or you’re in the program?

Speaker7: I am in the throes. Oh, wow. Right now, Professor Deveny, who owns the innovation. Wait, wait,

Speaker2: Wait, wait. That is not what we call him around here.

Speaker4: That’s what I call well,

Speaker5: Some of our students call him something else.

Speaker7: Know he’s hard core. I’ll I’ll be honest with you. I wasn’t entirely sure at the beginning of last fall that I could cut it in this program. It was challenging for me, the Excel coursework, his accounting, running data analysis and regression and statistics and things. This is not my skill set, but I will say that I can do it now. And I have never seen a more committed group of faculty members, particularly Professor Divinia. He really had to dig in because I kind I I’m on the struggle bus with with accounting and higher order excel. And he is so willing to just make sure when he knows that you’re invested in it, he is equally invested in the students.

Speaker5: Yeah. In one thing I’ll just jump in and say, is our program we have five full time dedicated faculty members that are only dedicated to this program, but they have real world business experience like. Esther Deveny, they’re out there, they’re actively consulting, so they bring that experience to the program. But the point I wanted to make is our students, if they’re struggling with anything, the faculty are right there to assist them. And I think that’s very important.

Speaker7: It’s also important to note that I made an A on my last assignment,

Speaker2: Absolutely less published for The World is now out on the airwaves for posterity. At least Hillary made a sense. But you’ve got a real job. You’ve got unlike some of us in the room. But now you’ve got you’ve got this day job. So how do you even work this in? What’s this? The the scheduling. The time when in the evenings, weekends, early mornings, a

Speaker7: Little bit of both. But is it is important to note that if you have a real job, this is this is a great program to accommodate that. We have classes that convene and it’s important for me, I am not an online learner. I struggle with that. And so being face to face with professors and members of my cohort was very important to me, especially in a global pandemic. There were a lot of schools that went completely virtual. And to their credit, this Kenesaw MBA program, the executive MBA program, allowed us to meet. It was weekends. They distanced us. We wore masks. Everybody was very safe and cautious. They individually packaged our food. They did everything that they could do to keep us safe and learning in the environment that we committed to. So I think that was pretty that was a big deal for me. But they meet on the weekends. We start class on Saturday morning at 8:00 a.m. We finish at five Saturday. We come back on Sunday. We have, as Alan explained, we have groups that we are placed in. We don’t get to choose our groups. I’m not really sure how that sausage gets made, but they put us into groups. And that’s challenging because in real life, so much of the work that you do is in groups and you don’t always love each other. You have to learn to work together. And so that experience has been that’s also very valuable. And so we have group projects and assignments. We meet on Zoome during the week, in the evenings after I have some teammates who have four kids and have to get everybody put to bed, some who are sick. I mean, it’s it’s really different. The makeup and dynamic of the teams is really different. We have one member of my team that travels 100 percent of the time. He is always out of state and only comes in for the weekends that he has class. I wouldn’t have even thought that was possible. And we are online with him and he’s an engineer and thinks very differently than I do. It’s just amazing what you learn from those people.

Speaker2: So obviously, I mean, we can see the glint in your eye and I’m sure our listeners can hear it in your voice. You’re already getting tremendous value from participating in the program. And what is the end game? What are you hoping to experience differently on the other side of having the credential and having gone through the experience?

Speaker7: For me, the credential is important because what I learned about myself is I’m truly passionate about my job. I love our public schools. I love nonprofit work. It helps me to sleep at night. Like Dave. I rest better knowing that I’m making a difference. But if I can make a difference and a paycheck for my family, that’s going to be amazing. So I, I think I had a pretty different walk to come into the MBA program. My my entire career has been based on starting as a room mom, a PTA room mom. And I worked my way up until I was the state president for Georgia PTA. That’s 250000 members in a downtown Atlanta office. I cut my teeth making photocopies at Tostan Elementary. So you just really kind of have to learn as you go. And I think that this program is a great, great example of how you can grow. Every member of my team has experienced a job promotion or a pay raise since starting every member. And it’s not unusual. Every weekend we sit down, we celebrate the growth that people get. When you are more confident in your skill set, it gives you a boost that helps you to really just maximize what you want to do with your life.

Speaker2: Allen, are there posters all over town with Lisa Marie and

Speaker4: There will be no. There will be. Oh, wow.

Speaker2: What a glowing.

Speaker3: Yeah, they’re going to have the the big billboard right there for a road.

Speaker4: Yeah, that’s right.

Speaker7: I do think I would be a cheerleader for the MBA program if I could, but I think it’s an amazing commitment. You guys should totally be enrolled and we’ll make sure that you have an interview you before we leave.

Speaker5: Well, and I’ll say this. We have a lot of great alumni who give back who stay involved in the program, who are a great cheerleaders. Lisa Marie, in my six years of doing this, has been one of the biggest advocates of our program, has a current student. So I obviously appreciate everything that she does for us.

Speaker6: I think one of the things that Lisa Marie you covered was all the different challenges that you had. And I think that’s that’s quite often what people come. What comes to mind, right when you say, I got I to go back to school, the first thing you think is I have kids, I have a job, I have all these things, the reasons why I can’t do it. But I’m glad you covered that.

Speaker7: I think that there are everyone has baggage and excuses. You just have to make a decision to do it. And one cool thing, the importance of financial planners are amazing schools here in the state of Georgia. Both of my daughters attended college on a Zell Miller scholarship. And we’re not in need of all that collegiate money that I saved. And so my financial planner said, why don’t you make yourself the beneficiary of your 529 and put yourself back in school with all that money you save for your kids. That’s brilliant.

Speaker3: And he was right.

Speaker5: You know, one thing I’ll say just in conjunction with that is so we talk about the weekend format. So it’s approximately one weekend a month, Saturday and Sunday, because we are dealing with working professionals around and to maintain their career. But a lot of them you mentioned someone with you say three kids. We have somebody with four or five kids in this program. That’s crazy. But one of the things we do in the interview process is say you’ve got to plan for at least 20 hours a week during this 19 month program. So you can ask yourself a question. What are you doing right now for those 20 hours that you’re going to have to give up and it could be Netflix and chill or it could be you’re going to you’re going to you know, you’re going to miss out on some soccer games on the weekend or you’re going to have to cut back on the mountain biking. So so we do want to make sure people are prepared for that time commitment

Speaker7: And forgot the coolest part of the program. I can’t believe you didn’t even pitch it. But at the end of our 18 month, 19 month stint, we go abroad and we do an international two week consulting job with a company. We’re going to Panama this this next year for two weeks, and we get real life international consulting experience. How cool is that?

Speaker2: That sounds marvelous. All right. So let’s leave our listeners, particularly those who might be interested in talking to you guys and learning more, or maybe some who are already enrolled and kind of excited about coming in this fall. What advice? And I’ll ask from both of you both from your perspective, Alan, and and we’ll start with you. And then I want to get your perspective. How would you how would you encourage them to prepare? What advice would you have for them? I’ll start with Alan. What what advice do you have for those folks?

Speaker5: Well, so first of all, we have prereading assignments for our students, for the class began. So we recommend that they do all their prereading, but also use that as a way to get used to that 20 hours a week. And then once people are in the program, the advice I like to give is because it is teeming base. So you’re broken out in those teams is to not only get to know your team, which you’re going to do, but get to know on a deeper level your fellow cohort, and then you’re going to overlap with two other cohorts. It’s a great networking opportunity. Sometimes people jump in, they’re all in with their team and other people might fade into the background. So really, the network component can’t be emphasized enough.

Speaker7: Excellent. I think that everything he said is very valuable. I think it’s also important to note that the breaks fall pretty naturally in places where we already have challenges. We’ve had the last two weeks closed our summer semester so you can logically take a vacation during Christmas last year, I was worried, what is my MBA program going to do for the holidays? Because, you know, you have so many commitments. But there was a logical break at that time and like a two week stint where you could really still focus on family, I think you can juggle it all. But like anything else, the I think if you stop learning, you stop growing and you stop living. So this is an opportunity to really step up your game and make sure that you’re relevant and valuable in society to people and for yourself.

Speaker5: And just add to the biggest mistake I think sometimes new students make is we talk about in the information sessions, the interviews, the dedicated faculty, and we encourage the students. If you struggle with anything right off the beginning, reach out, call email, see them on the class weekend. But we find that for a lot of students, maybe it’s because their undergraduate experience there has to do so. And even though we tell them it usually takes them past that first semester where they finally realize, OK, these people aren’t scary. I mean, Professor Deveny seems a little scary.

Speaker2: Nobody is scared is I still can’t get my mind wrapped around that title, Professor Devanny. But, you know, I won’t start calling him that.

Speaker7: He responds well to. Right.

Speaker2: So a great many of our listeners listen on OnDemand demand. And so they may be hitting a bucket of balls or mountain biking two months from now. And here this book, there’s going to be people who listen to it now, now being August the 10th. Twenty twenty one at this very moment. Live while we’re talking is there’s still time to enroll in the next. What do you what do you call the next thing next quarter. The next thing you know, we

Speaker5: Refer to it as a cohort. OK, next cohort. Important thing to note is that we only enroll one cohort every year. So if you missed the deadline for this fall, you have to wait a year. Oh, so our deadline for this fall is August 31st, which you may say to yourself, there’s not enough time. There really is, because we can interview, especially if it’s virtual, we could interview somebody this afternoon and if we determined them to be a fit, the application process is pretty straightforward. So we can onboard somebody pretty quickly.

Speaker2: All right. And then over time, what can we do to help? What can Business RadioX do to help? What can the folks in this room do to help? What do you need? Just continued awareness of the program. Is that the best way for us to help?

Speaker5: Yeah. I mean, I think, you know, I talked about, you know, that I’m not a fan of the term executive MBA. I think sometimes people are scared away. So I think the awareness is key. And I think there’s still a lot of people out there that do not know that these programs exist. So they may immediately just look for a traditional MBA before they learn about what an executive MBA is. And I think there’s a lot of people out there that miss out on a great program because the awareness is not there. Not to say I’m not doing my job, I’m out there. But still, you know, there are some people that don’t realize it.

Speaker7: And it was the ranking of our program.

Speaker5: Oh, thank you. You know, I wrote that down here somewhere.

Speaker4: So good. Are you are hirelings. Yeah. Yeah, right. You see what a broader

Speaker5: We’re ranked number one in Georgia for the fifth year in a row by CEO magazine and number two in the nation and number eight in the World Bank. So what happened?

Speaker7: So right here, it’s right here. Right in our in our backyard. Isn’t that

Speaker2: Amazing? That’s incredible. Congratulations on that. The momentum. Good luck on going going forward. We’re going to continue to follow your story. And I don’t think this ought to be the last time we talk. I think you ought to come in here periodically, maybe as you are cyclically. Is that a word every now and again as whatever, you’re going to have a new cohort and you go, you want to get the word out about it, maybe we ought to have you swing back in.

Speaker5: Well, yeah. And I’ll say this for anybody considering doing Business RadioX, this is a heck of a lot of fun and you’re really good. I mean, I’m excited. This is fun and I definitely want to do it again.

Speaker2: It beats the heck out of working.

Speaker4: But, you know, this is good.

Speaker2: All right. So let’s leave our listeners with some information on how to get to your phone number, email, whatever you’re for.

Speaker5: For Kaosu Kaosu INB Dotcom is our Web site. Look me up on LinkedIn. It’s Alan HLL and Bishop Email as Alan Bishop at Kennesaw Edu in phone is four seven zero five seven eight forty four twenty.

Speaker7: And I’m Lisa Marie because my mom was a giant Elvis fan and me too. I’m in the Cherokee County Educational Foundation and if you want to get together, as long as you buy me a glass of wine, I can easily be persuaded to recruit and market you for this program.

Speaker4: So it’s not the county

Speaker7: And it is not Cobb County that we do love the Cobb County schools

Speaker2: Next year. And similarly, as I was mentioning to him, if you’d like to come in and focus a little bit more on on that on on your organization, if you’d like to come and do a segment, we’ll talk off air. But we’re delighted to make that happen.

Speaker7: Thank you, Stan. I appreciate it.

Speaker2: Absolutely. Hey, can you guys hang out with us while we visit with one more guest?

Speaker5: Absolutely. If not, I’d have to go back to work.

Speaker2: All right, everybody, we ready for the headliner. He’s been very patient. He’s been taking copious notes, lots of notes. Somebody tried to say something funny and he leaned in and he laughed. I mean, he’s really played very nicely with others. I think it’s time to let him let him have his moment in the sun. Please join me in welcoming to the show with North Atlanta Digital Marketing. Mr. Luther Mudiay Good morning, sir.

Speaker6: Hey, Stone. How’s it going?

Speaker2: It’s going great. I think the last two times you and I had a chance to visit it was for me anyway over an IPA. Yeah, reformation. That’s right. That’s right. Reformation. I love this town,

Speaker4: Although it’s not a bad place to meet. It’s a

Speaker2: Fantastic place. Fantastic place to meet digital marketing. That seems to me like it could be one of those heavily loaded words. And many of us probably have some box. We’ve already put what you do in and we’ve probably got it wrong. Tell us about digital marketing and your take on it specifically.

Speaker6: Absolutely. You know, when you talk about digital marketing, I think if you’re a business owner, you probably get four phone calls a day that says, hey, we can help you with Google, we can help you with SEO, we can help you with all sorts of stuff. And unfortunately, all those things get lumped into digital marketing. I think from my perspective, you know, one thing we focus on is education from what we do and digital marketing, if you look at it, no one is like it’s just like building a house if you have an amazing house in a forest, but nobody knows it exists. Well, maybe that’s what you want, but nobody’s ever going to know your amazing house exists. And that’s and so the amazing house in this case is a website. Right? So if you can have the most amazing well thought out, well, you know, played out website, it doesn’t matter if nobody can find it, you know, and that’s really one section of digital marketing. It’s just the website. The other whole section of digital marketing is just making sure that people are aware that you as a business exist and your business actually has a website. So there’s a. All other sections on Google and and all those things that come into digital marketing when it comes to just making sure that people are aware that your website exists, because in today’s world, honestly, don’t nobody ever jumps on Google and says business x radio or they don’t say I’m looking for this plumber. They actually say I’m just looking for a plumber near me or whatever pops up and whatever pops up in the top five results, that’s what they’re going to click. And that those top five results don’t have a bunch of reviews. They’re not going to be clicking on those.

Speaker2: So your business, your niche? Well, I would think it certainly impacts SEO. You’re not really the NSA, OK? You’re more of a. Well, I don’t. I’ll let you say. Yeah, well, Gymnich.

Speaker6: Yeah. You know, I think from a digital marketing perspective, SEO is the most overplayed term out there. But we’re not focused on that. We’re focused on the neon sign that points to your website. So we focus on Google my business, one of the most underutilized tools out there that’s out there for free. Anybody who has a business can go out there and set up your Google my business page. And that is what we really focus on from from a hey, here’s where the houses perspective, right? That’s number one. Now, we we also do social media marketing, which is another key aspect of today’s world where I don’t think any business that doesn’t interact with social media one way or the other by having a Facebook page, by having an Instagram page, by having a Twitter feed, etc., it’s really hard to interact with your customers, especially depending on the service that you’re in. Right. We certainly help with that as well. But Google, my business and social media is really where we focus a lot of our efforts.

Speaker2: And then tell us about the screens.

Speaker6: Yeah, absolutely.

Speaker2: Yeah. So because that’s what got me so excited about what you were doing, maybe just because I hadn’t talked to anybody who was in that arena. And maybe that’s pretty unique. I don’t I don’t know.

Speaker6: Yeah, no, I’m glad you brought that up, because one of the things, you know, when it comes to digital marketing is that, you know, there’s a lot of online marketing that goes into. Right. Right now. One thing that makes us unique, even though we’re a full fledged digital marketing shop, is that we also have what we call indoor billboards. And although the name sounds fancy, all we’ve done is we’ve taken the concept of outside billboards, you know, the ones that you drive by at 60, 70 miles an hour and you probably don’t even know what’s on there. We’ve taken that concept and we brought it indoors like coffee shops and restaurants and haircut salons, et cetera. And so we said, hey, what? We’re going to put a 55 to 60 inch screen inside there that’s dedicated to just playing ads. It has a few things around headlines, et cetera. So there’s some entertainment value to it. But predominantly it’s about playing ads. There are 20 to 30 seconds long. The background, no sound. So you’re not like you know, it’s not like walking into a mall and Christmas and you just got the same loop playing

Speaker4: Over and over again. You know, it’s not like that.

Speaker6: But, you know, so there’s no there’s no sound to this, but it’s just playing in the background. We put a lot of we put a lot of motion into it catches the eye. But the concept of that, what it does really Stone, is that, you know, from from an online presence in an offline person’s perspective, we’re able to cover that. Right. So when it when somebody says, hey, Luther, they’re like, we’re we’re we’re a new business. We’re an established business, whatever it is. And Woodstock, Georgia. Well, guess what? We can make sure that people are seeing their brand any time that they’re shopping, eating, playing, working out in Woodstock. And when they go back home and they log on, they’re going to see that same kind of branding online on Facebook or on Google.

Speaker2: Ok, let’s talk about me for a minute. I mean, it is my show, so. Yeah. Well, you talked a moment ago about overplaying something. You were talking about SCA one great strength of the work that we do, a Business RadioX is the relationships. They get built in the room, right in their face to face in the studio. You get to know people. But I wonder if maybe I and we haven’t even maybe overplayed that and not taking full advantage of something like this, because the I wonder how nice it might be to have more ubiquity so that when when the people in this room walked out of here and you went to your dentist’s office or wherever, and you saw a screen and it said Business RadioX on it. Yeah. You know, for people who are listening, they listen to it. They heard a great interview. And if they were to see something on a screen that said Business RadioX more of an integrated holistic, there’s probably some value in that.

Speaker6: There is. Right. If you think about it, top of mind being top of mind, it’s it’s actually like a connection that that’s happening between the service provider and the customer. Right. Especially for a first time customer, I think about it. So when if you wake up one day and your faucets leaking or you have a leak in the house. Right. That’s when you think about a plumber. Right. But chances are your brain has already put forth a particular plumber because you’ve already seen their branding everywhere. Right. Right. Same thing with education. Same thing with financial planning. Right. Same thing with insurance except. Right. So there’s there’s a reason why, Mark, Spain has a billboard every half a mile

Speaker4: Because he completely understands, he

Speaker6: Completely understands that branding is all about ubiquity,

Speaker2: But to compete with a market, Spain, not that I have to compete with him, but there are people in that category.

Speaker6: There are people with the category. So here’s here’s here’s the interesting part, Stone. So a typical outdoor billboard on a very not so busy street costs about 600 bucks a month. Right. But we’re able to give the same presence for a lot less. And the beauty of it is nobody’s driving by 60 miles an hour. They’re actually sitting there probably having dinner with their family or working out in the gym or are, you know, like one of our locations of the gymnastic school. Well, parents are stuck there at least three to four days a week for at least an hour and a half.

Speaker2: I had two girls in gymnastics and not just parents, parents with money. Yeah, I can remember soccer. We were kind of at the higher end of the socio economic ladder of the soccer parents, and we were on the low end of the gymnastics.

Speaker4: It’s a different

Speaker2: Crowd. OK, but but if I were on a screen, if Business RadioX Cherokee Business RadioX or Business RadioX network or on the screen at a handful of these places, I’m getting the idea you could be more than one. I could maybe reach quite a few eyeballs here.

Speaker6: Yeah. So our network is we have about one hundred and forty plus screens all across north metro Atlanta and that’s Cherokee, Cobb, North Fulton, Forsyth and a little bit of Gwinnett. Right.

Speaker2: All right. So how does it work? So do you help me design an ad that mostly just like a logo and how is that?

Speaker6: So the beauty of it is unlike outdoor billboards, when when we engage, when a customer engages with us, we actually sit down and we kind of first of all, we understand what is it that they do to make the phone ring, to make the customer walk in, because whatever they’re doing today has to fit in with how they’re going to market on the screens. Right. We don’t want to create anything that’s that’s not in line with their with how they how their image lies out there. So so the first thing we do is we understand that the second thing we do is we kind of gather all the materials that goes into making an ad. It’s a 20 to 30 second ad. It’s a video ad. So we gather those materials. We if they have a logo, great, we’ll use it. They don’t have a logo, make it for them and we’ll kind of create this whole marketing campaign around that. And then, you know, for, you know, and we also engage with them if they want additional social media, et cetera. But all that is one fee. Like there’s no additional packages, like when when we are engaged for getting as an ad on a screen or a bunch of screens, we incorporate the creation of the ad, the management of that and everything. And also any time that the customer wants to change like once a quarter and make changes, for example, we’ve got a customer who is a roofer. Right. And so roofers, one of the things that they’re always looking for is hailstorms. So we can move their ad anywhere in metro Atlanta depending on where the last hailstorm was.

Speaker2: You know, how’s that for targeted marketing

Speaker4: Rights for storm chasers? Yeah, exactly.

Speaker6: So but the beauty of it is it’s all we can manage, all of it, you know, sitting in our home on my phone. So it’s not a big deal. And the ad creation takes about two or three business days so we can very easily move the ads around. And then that’s that’s what makes us very, very different than a standing billboard on the outside.

Speaker5: Right. Do you do any geo fencing around those as well?

Speaker6: We don’t do geo fencing yet. Yet is the key word there, because we’re going to be adding that soon to more, not so more, so much to add add variation, but more so to understand who is looking at those ads.

Speaker2: So I will look that term up after the show

Speaker4: Or ask you guys to say

Speaker2: It and say more about it. So your back story, how in the world did you find yourself doing this kind of kind of work?

Speaker6: Yeah, it’s actually funny because I’ve been one of those people that has been blessed with business aid for all my life, where I’ve always said I always wanted to be a business person, that I’ve had online businesses, etc. And I think that’s really the crux of where I picked up most of my skills around digital marketing. And, you know, one of the things the addition to that was that when I started looking at business ideas that I could take on, I looked at digital marketing, which was the online business, and I found a franchise that I’m a part of that offered the screens. And so there was a perfect harmony where I said I can I can give people Ubiquiti for a very cheap price point compared to what they would with an or billboard. And so that’s really how I got into it.

Speaker2: So how does the sales and marketing thing work for you? I think I’ve asked this question of everyone. Is it eating your own cooking? Is it is it using the product? Is what you guys do?

Speaker6: So every screen that you would see out here in Woodstock, Georgia. Yeah, it plays ads for the customers, right? It’ll have it for a plumber, etc., but it’ll always have my ad as well that says, hey, here’s how you contact Luther and the company being audited by digital marketing and the same thing. We use the same principles that we would use to help promote a given business. On Google my business, I use the same principles. I am constantly posting on to my business. I’m uploading videos and photos all the time. Right. So I have to I mean, there’s a reason why we preach. It is because we see it work in our own business.

Speaker2: And you have a day job. We’re in kids, right? I mean, where do you find the time?

Speaker6: I think, you know, that’s why I was asking some readers questions about like, how do you balance all these things? And honestly, one of the things would be summary said that really, really I kind of, you know, dug into was she said, you know, if you don’t learn, you don’t grow. Yeah. And I think it’s always one of the things I think you can come up with five hundred reasons to just Netflix and chill, as Alan said. But I think the moment you do less of that and you just kind of take a little bit of that and reallocate it towards a business or to going to school, for example, or maybe just making better financial decisions. Right. Like David said, I think you immediately find out you actually have a lot more time than you originally thought you did.

Speaker2: So you’re a family man. What what do you hope your your kids learn from watching you conduct your business life the way that you do? What are the lessons that you hope they come away with?

Speaker6: I would say this. No one don’t be don’t don’t ever be afraid to fail. I think that’s one of the biggest things that I myself was often like. You know, as you kind of go through life, you’re like, maybe I don’t want to do this, not because it’s big and scary, but because maybe I’m not the right fit for it or it’s, you know, whatever. And I think that’s the fear of failure that stops most of us from trying something new. Right. But quite often what you find is that once you actually take that step, then, you know, you just have a way like I think the universe kind of comes around and says, OK, well, if you’re taking that step, I’m going to help you out and, you know, raise the right resources and things. Just start figuring out and, you know, and it all works out in the end. And the beauty of it is in the end of all of that, if it doesn’t work out, you learn so much that it was so worth doing it.

Speaker2: What an excellent point. There’s a movie. It’s exotic gold. Marigold Hotel is everything. And the guy says everything will be alright in the end. And if it’s not all right, it’s not the end.

Speaker4: That’s right. That’s right. I love that.

Speaker6: Yeah, but that’s really the key takeaway. And I think that’s what tell most people do is like because they ask I often get that same question, which is why would you take on a business when you have a job? And my thing is now I ask, why wouldn’t you take on a business? Because I think maybe David would attest to this. But having a business teaches you so much. And B, the tax benefits are not bad at all.

Speaker3: Right. Right. But but to to your point on the fails, like Thomas Edison said, he failed nine thousand nine hundred and ninety nine times the ten time he got it right. And we all have light because of it.

Speaker6: That’s true. And I think he actually says something like he figured out nine thousand nine hundred different ways not to make a light bulb.

Speaker5: That’s right. So there’s hope for me yet.

Speaker2: Yeah, well, the failure doesn’t hurt as much as we may be thinking. It’s going to end. There’s still there’s the seed of an equivalent benefit that comes from that, or at least that’s been my experience and I’m pretty experienced in failing.

Speaker6: And I think failure is overplayed. Right, in the sense that if you if you are going to you know, like I’m guilty of listening to a lot of motivational videos when I’m working hard, because that’s the only way I can make way of work out. Right. They always talk about, you know, successes, the successes that. But I think the truth is in order to gain success, you have to have quite a good amount of failure or get used to the failure rate. Just treat that as it’s just a stepping stone.

Speaker2: Just part of it is risk.

Speaker7: We were talking in class just this past weekend about the fact that a man will apply for a job that he’s only 65 percent qualified for looking at the job description. And women won’t apply unless it’s like 90 to 100 percent interesting. And I thought that was fascinating. And our professor encouraged us to step away and take a harder look, because if you apply for a job that you’re 90 to 100 percent qualified for, then you’re not learning, you’re not stretching, you’re not growing. So you want to get your foot in the door and learn and grow and be challenged or else you’ll be bored.

Speaker4: Yeah.

Speaker6: One of the I think one of the best things I’ve ever heard is if you’re the smartest person in the room, you’re in the wrong room.

Speaker4: That’s as if

Speaker3: The real successful business owners, if you interview all of them, they say, I am not the smartest person in the room. I hire the smartest people. And that’s. I have the money, I do that.

Speaker4: That’s very true.

Speaker2: So what’s next for you and what can we do to help?

Speaker6: Yeah, I think, you know, one of the things, you know, when when you and I connected so on, I was actually looking at your website right before we met. And I noticed that you said you have in the in the business, it’s radio. It says hyper local marketing. And I was like, well, wait a minute, that’s what I do as hyper local marketing. And I think there’s a lot of overlap from that perspective, because at the end of the day, it all comes down to branding. Right. And I think there’s there’s a difference between putting an ad out there and making branding ubiquitous. Right. Because usually ads just have the concept of, hey, there’s an ad and like a whatever magazine they want you to call them. But branding goes well beyond that. Just that one ad. And I think it’s really from that perspective is we are here, right here in Woodstock, Georgia. We completely understand, you know, the how the market works out here. And so we’re completely looking for, you know, mostly in the service providers who are looking for the branding that says, hey, I know that one ad is not going to make a difference, but having my brand all across, you know, in a coffee shop or in a restaurant and then the same brand being online is what creates that ubiquity and that top of mind awareness.

Speaker2: And I do know what ubiquity means because I looked it up after the last show.

Speaker4: That’s the word of the day. I was like, yeah, yeah.

Speaker6: Well, we didn’t use geo fencing so well.

Speaker2: Thank you so much. What’s the best way for folks to get in touch with you and have a conversation about some of these ideas and maybe get some of that ubiquity that we all crave?

Speaker6: Absolutely. So our website is not outlandishly marketing with its NATO D.M. Dotcom. So it’s you know, it’s all the first letters of digital marketing. And my phone number is four four five zero seven two six zero seven.

Speaker2: Marvelous. Well, thanks for coming in hanging out with us today.

Speaker6: Yeah, absolutely. So.

Speaker2: All right. Until next time. This is Stone Payton for our guest today and everyone here at the Business RadioX family saying we’ll see you next time on Cherokee Business Radio.