Ronald Sweatland, Founder and CEO of Orcannus Technologies
Luke Brillard, Managing Partner of Carolina Cleaning Solution
Born in Memphis in ’89, moved every 3-4 years after that. Settled in Charlotte, NC where Luke graduated high school and college with a Finance degree. He loves playing golf, being active. Luke has been working on building out entertainment space in his backyard.
Follow Carolina Cleaning Solution on Facebook
Anna Teal, Owner of Teal Marketing
Teal Marketing, LLC started as a result of a tough journey that I never in a million years thought I’d weather. On February 6th, 2018, my husband had a massive stroke. I was two days into a new job and was hit with a life-changing event at the age of 33. I was forced to quit my new job and take care of my husband full time. Over the course of the following year, I focused primarily on getting my husband the care he needed and eventually got to a point where I was able to start working again. However, I knew I couldn’t manage a traditional 9-to-5 job at the time while being held captive by demanding therapy schedules and doctor appointments. So, with the help of a few beloved friends and God putting the right people in my life, Teal Marketing, LLC was born.
Years later, I’m happy to report that Teal Marketing, LLC is my primary focus. I feel extremely blessed to do what I love for a living while surrounded by people I greatly admire. This journey has taught me that whatever life throws your way, you can CHOOSE to be an overcomer, with God’s help, of course.
My passion for content creation and writing continues to fuel my love of storytelling. A good story sticks with you like the smell of honeysuckles on a warm summer day that brings back memories year after year. And a really good story imprints on your heart. My goal is to write stories in such a way that it leaves a lasting impression while creating the ultimate experience of brand loyalty and community engagement.
This transcript is machine transcribed by Sonix
Speaker1: [00:00:07] Broadcasting live from the Business RadioX Studios in Woodstock, Georgia, it’s time for Cherokee Business Radio. Now here’s your host.
Speaker2: [00:00:23] Welcome to Cherokee Business RadioX Stone Payton here with you this morning, and we are at full capacity, we’ve got a studio full. You are in for such a real treat this morning. Today’s episode is brought to you in part by Alma Coffey, sustainably grown, veteran owned and direct trade, which means, of course, from seed to cup, there are no middlemen. Please go check them out at my Alma Coffee Dotcom and go visit their grocery café at 34 or 48. Holly Springs Parkway in Canton asked for Letitia or Haria. I did that to Harry a couple of thousand. Harry always a say Letizia and Harry. Actually, his name is Harry. He’s a fantastic person, but Letitia is the brains of the outfit. As for either one of them and please tell them that St. Sentier. All right. First up on Cherokee Business RadioX this morning, it is my distinct pleasure to introduce from Orkan this technologies Mr. Ron Sweetland. Good morning, sir.
Speaker3: [00:01:23] Good morning, Stone. How are you?
Speaker2: [00:01:24] I am doing well, man. I’ve been looking forward to this conversation. Tell us a little bit about Nishan purpose. What are you out there trying to do for folks, man?
Speaker3: [00:01:34] Well, we’re just trying to keep everybody in the community and elsewhere safe. There’s a there’s a real threat out there. Unfortunately, we only hear about the big stuff, but nobody’s immune to ransomware attacks, any kind of criminal activity, and we’re protectors by nature anyways. That comes just from upbringing, my time in the Navy. And we just want everybody to be safe. We want to bring education to the community, because that’s the last thing that you want to do, is have that phone call with me saying it’s too late, we’ve been hacked.
Speaker2: [00:02:13] So I. Yeah, yeah, I know. It’s got to be an incredible torture for large organizations, but I can’t imagine, like an organization the size of mine, we would be crippled, I would think, if we got one of these ransomware thingies. And, you know, for small business people, often we’re watching every penny. We’re taking a look at the rent, our labor costs, materials, you know, all that kind of thing. Absolutely necessary service. But I’ve got to wonder about the back story. I mean, while everybody else was playing cowboys and Indians, so you said I’m going to protect people from how did you get into this line of work?
Speaker3: [00:02:50] Well, it started actually probably when I was maybe seven, about 15 years old. My mother was actually and she’s been in the industry for a while and the computer industry and
Speaker2: [00:03:02] My mom can’t send email,
Speaker3: [00:03:06] Which is helpful with that. So a lot of times my choices either were go to Massachusetts and build houses with my grandfather or I would work in a house or I’m sorry, in a warehouse, starting to do computer work and stuff like that with one of the any of the companies that my mother was working for at the time and. You know, one of the claims to fame is that kind of shows my age is we did two projects. One of them was. Going over here to Charlotte, where we did at the time, it was called Wachovia Bank. Oh yeah, the warehouse was filled all the way to the top with computers. So that was one of the major projects that I started with, getting the computers all built up, getting them packed up and all all the software on there. And it just kind of went from there. You know, throughout my career, I’ve always been in some capacity in the computer industry. Some of the other things that I would do is, you know, I was in the Navy for a while. I was on the USS Los Angeles, which was a fast attack sub. We. It was part of the sonar division and weapons department, so we got to either listen to things under the water or go shoot big guns like Tomahawk cruise missiles,
Speaker2: [00:04:34] How mentally tough would you have to be? I mean, my entire frame of reference for this is television in the movies. But you’re in a very confined space. The stuff that you’re looking over and considering employing is very dangerous stuff. You must be incredibly mentally tough, which I’m sure serve you well in your in your work, because I would go berserk. I got a job that they would fire me on the first cruise.
Speaker3: [00:05:00] Yeah. So when you’re going through submarine school and everything else, you get tested and tested and tested. At any point in that time, they feel that you’re not going to correct. You know, they can send you to a desk job or to the surface fleet. That’s the whole thing where
Speaker2: [00:05:19] They put them up in my arms. Nobody even longer.
Speaker3: [00:05:22] Yeah, so. So like a class of 100 after that hundred go comes through, maybe 20 people come out, then what do you get that. You go to your first school, Minocin, our school, and even with that, you know of. A few people going in, you know, the you know, only of even fewer people coming out. So there’s always a cut off process the entire way they had whoever it was basically at the end when you finished your school, depending on how you ranked in the class, you got to pick where you wanted to get stationed. So I got to go to Pearl Harbor, Hawaii, if that tells you my ranking, too. And it was pretty good when I was in Pearl Harbor. I didn’t see a lot of it because we were always out to sea because of the missions that we had to do. But I did have an opportunity to go to Japan quite a bit. We were in South Korea, Australia, Tasmania. Tasmanian devils do exist, that’s the real thing, that’s a real thing. They’re not little brown guys that run around and make a lot of noise. But so basically after the Navy, you know, I went from a few different kinds of jobs, still staying, you know, partially within the computer realm at some point or the other.
Speaker3: [00:06:49] I did do a little bit of stuff because I’ve you know, some of the folks in my family were mechanics. So I’ve worked at, like, mechanics or, you know, Goodyear, Gemini type places and stuff. But I always seem to come around, you know, went got, you know, two degrees. My first one was actually pre law criminal justice. And then after that. I went to school here before Kennesaw State took over, it was Southern Poly, I got my degree there. The funny story with that was, is my senior project. They basically asked us to take this room just filled with old servers and stuff like that. And they said we need this virtualizing. Well, the project was supposed to be at six. I’m sorry. It was what was a three year project. We had it done in six months. They actually built out the data center and stuff for us. And the funny thing was, is as I’m crossing the stage, basically, they’re like, we don’t know how any of this works. Do you want a job? So, you know, staying in the virtualization field, just racking my brains with that. I’d always been in the security portion of it as well. My degree is actually in cybersecurity.
Speaker2: [00:08:13] You have a degree in cybersecurity, correct? So that that hasn’t even existed for too long? I wouldn’t think so.
Speaker3: [00:08:20] It’s about security and assurance. Yeah, so. Just kind of going from there, you know, we all had. Things where we’ve had jobs and stuff like that, where, you know, just something doesn’t work out and it’s the whole mantra there where it’s like you don’t quit a job, you quit a boss, just, you know, unfortunate circumstances. And finally, the final straw was, you know what, I can do this. I had, you know, a very wonderful support program. You know, my wife works full time.
Speaker2: [00:08:55] All right. Now, here, I got to stop you. You got you got all this job security. You got you. Things are going well. And you go home and you tell honeybunch, I’m going to I’m going to I’m going to start running my own thing. What was that conversation like?
Speaker3: [00:09:12] Actually, thinking back of it, you know, after kind of doing a lot of the job hunting and stuff and people just at that point not realizing, you know, the potential that I would be able to bring to their company. I think she was actually the one that actually said, why don’t you just start your own thing? You’ve always talked about it.
Speaker2: [00:09:30] Shout out to her. What is her name? Jennifer. You go, Jennifer. Thank you, Jennifer.
Speaker3: [00:09:36] So getting her support, she was fortunately making enough to, you know, support everything and. You know, we went from there and, you know, it was tough, was it
Speaker2: [00:09:51] Hard in the beginning? It’s hard to yeah. Yeah. Get those first few customers right.
Speaker3: [00:09:55] It was really hard to get the first customers. You know, my first customer is probably still my best customer that I have. I don’t know anybody that.
Speaker2: [00:10:04] But that says a lot. The right guys. I mean, everybody here at the table knows that. I mean, that means a lot, right? Oh, for sure.
Speaker3: [00:10:12] And. That was actually a word of mouth from another couple that you had on a few weeks ago magnetize me. Oh yeah, they take care of their website and they referred me to him to say, hey, you know, maybe you check this guy out. So me sort of circles around. So, yeah, just that that continual support that she would give to it to us. And then just it’s finally starting to, you know, get take off and stuff like that. So.
Speaker2: [00:10:45] Well, I am delighted to hear it. So let’s talk a little bit about the problem. Some of the strategies toward a solution. Help us get a good handle on what the problem is, what it looks like, how to how to look at our situation and determine if we ought to at least just have a conversation with you or somebody on your team.
Speaker3: [00:11:05] Well, the first thing is, is to. Look at your computer. Am I using a reputable. Antivirus software, is it is it monitoring me live and even going back further than that? Am I going to websites that are potentially places I shouldn’t be going?
Speaker2: [00:11:26] Was he looking at you? That’s a great question.
Speaker3: [00:11:33] You know, going from even starting from there, the biggest delivery method is through email. So I find a lot of times that’s that’s usually what it is. And it looks harmless. People get headaches and stuff all the time. Well, it’s very easy to go in, you know, for somebody with the right skill set to go in and embed things into that. So it’s like, oh, yeah, this looks like a normal PDF, but after you download it on your computer, that’s it.
Speaker2: [00:12:07] You’re done out. So is that just like a basic rule? Don’t download speeds or don’t download unless you know who you are? I mean, what are the what’s the common sense? Just general operating procedures for for just regular folks like.
Speaker3: [00:12:21] Well, you could say, you know, what downloads something from somebody that you know, however, that doesn’t always work either, because if you’re getting if that person’s account has been hacked and then they send you something, it’s like, oh, well, this is from such and such. I know you say. And then you download it and then that’s it.
Speaker2: [00:12:39] So you’re scaring the bejesus out of me. I mean,
Speaker3: [00:12:43] It’s it’s the one of the things I do try to do is is not try to. Scared? I try to educate. I’d like to say so. A good, reputable antivirus software solution is going to have something where it scans it before it even downloads.
Speaker2: [00:13:02] Ok, so that’s a good start. That’s just like table stakes. Don’t even turn this thing on without that. Right.
Speaker3: [00:13:07] Ok, so a good antivirus solution is going to serve you all day making sure that computers are up to date. I’m sorry, there’s no more support for Windows seven. So if you’re on Windows seven,
Speaker2: [00:13:21] But please call
Speaker3: [00:13:22] Me and we’ll help you or one of one of the other. You know, many great I.T. companies that are in the area can help you do that. We’re actually getting ready to try to do a huge migration with one of our customers. So it’s what happens this is when they don’t support it, then that’s the operating systems that the hackers go after. It’s like there’s no more security patches. And I already know that this is open right here. I’m just going to exploit this all day.
Speaker2: [00:13:50] Interesting.
Speaker3: [00:13:51] So, I mean, stay on top of the security patches and the updates with your computers. Make sure you’re at least on Windows 10 now. I mean, I’m not a I’m not a brand loyalist or anything. Anything that’s reputable. Just right, make sure that there are some.
Speaker2: [00:14:08] So that’s just some of the basic stuff that we all should be paying attention to. OK, so let’s shift to we’re thinking about looking at engaging you and your team. What does that look like, particularly in the early going? What does that process look like if we want to engage you?
Speaker3: [00:14:24] One of the things that we like to say is. If you look at it from a restaurant point, your cook can’t be the health food inspector, so you can’t if you go until you’re cook and say, hey, is everything all right back there, he’s going to say, oh, yeah, everything’s fine or whatever. And this your cook’s been there for years, has been doing the same thing. You have complacency and everything else. Well, he’s not ever checked, you know, to make sure that the anything’s calibrated on the refrigeration units and everything else. We’re just that second set of eyes that and
Speaker2: [00:14:59] Incidentally, this guy might not be lying. He may actually think everything’s OK. Right. That’s his that’s his lens. Right. Everything smooth is running. We’re getting the food out. But OK, go ahead. I’m sorry.
Speaker3: [00:15:10] And I mean, that’s the thing. And, you know, using another analogy, he’s been working on gasoline engines all day in your house and you burn all of a sudden you bring in a big truck with a diesel engine. He’s not going to have the tools or even the skill set because that’s a completely different thing. Right. So that’s where we can come in. Our purpose is not to make them look bad, it’s to actually make them look good. And not only, you know, do the check and everything else, but also teach them, you know what, these are the things that you’ve got to stay on top of. These are the things to look for.
Speaker2: [00:15:43] So and I would think that a professional in that capacity, internal like that, who is who is really at the top of their game would want outside perspective. They would want and you just like the, you know, the best in sports, want some coaching and some counsel and help them kind of rethink the way they’re coming out of the starting blocks. Are shooting the Frito or or what have you. Right. Yeah. All right. So you come in to offer some fresh perspective. Do you do anything in particular that you’re allowed to talk about to kind of get things going and get a good handle on what what the situation is?
Speaker3: [00:16:20] Right. Generalities.
Speaker2: [00:16:22] They don’t want you to share anything. You know, they don’t want to give the hackers a tip or anything. Right.
Speaker3: [00:16:27] So basically, we go in and we’ve got tools where we can go through and basically knock on all the doors and windows to make sure you know what’s open. What can we actually get into, what are the hackers, you know, looking to do and. Based off of that, then we can say, all right. This is OK, that it’s open, but you have to do X, Y and Z. So basically we go through and do a full blown analysis on everything and their technology infrastructure. Not only do we do that, but we go and say, who are your vendors and who has access to your network?
Speaker2: [00:17:05] Ok, so because this could be an Achilles heel, right? The vendors and however, where our relationship is over, the correct.
Speaker3: [00:17:13] So it’s you know, well, we deal with this guy who delivers corn to us all the time or something. Well, he was just hacked last week, but he still has access point. Well, guess what? He has access and to use. Well, yeah. Yeah. So it’s the continuously thing. It’s basically it’s we have to have the mindset of a criminal to go in,
Speaker2: [00:17:33] And that’s what it is. Now, this is getting fun. So you really do you sort of have to play kronemer. You got to start thinking like the criminals threat to really help me. Right. That’s got to be fun, huh?
Speaker3: [00:17:45] So we you know, so there’s that we actually go through and we have. Do analysis on their their you know, can I get into this door even, you know, that’s part of that thing. We’ve got tools. I’ve got a tool where, you know, some of these have the slide locks or whatever and, you know, key cards, ID cards to get into access. I have a thing that I can go I can be like five feet from you and activate this device. It reads, what’s on that card? Holy cow. Then I switch it and then I can put it back in and submit mode and then I can just go in the door that you just came out of.
Speaker2: [00:18:22] If I do anything at all to make you uncomfortable or piss you off during this interview, please tell me and let’s clean it up because I do not want you mad with me. So do you actually find yourself on some projects? Even I saw this in some movie, like actually hacking their system just to kind of just to see where the faults aren’t and say, hey, look, Joe, look, soon you got some real challenges here, so.
Speaker3: [00:18:48] That’s a really fine line when I graduated, just like doctors do, I had to sign a Hippocratic Oath. Basically, I’m not going to do bad things with the knowledge that I have. And, you know, most everybody that has come out of there, you know, we stand strong and behind that. Right. The laws are pretty much like this. If you think of a house, I can come and I can knock on your door. I can be even creepy and look in your windows to see if I see something. The second that I enter your door, that’s when I’m breaking the law.
Speaker2: [00:19:23] Ok, well, I’m not suggesting you do it as a marketing technique, although I can see where that would work. I mean, like with like full permission, like, come on, let’s
Speaker3: [00:19:31] Show permission,
Speaker2: [00:19:32] Ok? No, I did hear a story once where I’m from Pensacola, Florida, got sold windows, had a pickup truck with kids and it would be big guns. So anyway, yeah, I’m not suggesting we’re OK, but not with full permission.
Speaker3: [00:19:46] So full permission. We go in there, we go in and as deep as we can.
Speaker2: [00:19:50] Ok, and B, you put on this hacker persona, right? Right.
Speaker3: [00:19:54] So that’s one portion of it. There’s actually a service that we provide. It’s called red teaming and usually that is hired out. That service is activated by a CEO, usually of CFO. Yeah. Upir things. And basically that is you’re not telling your IT department that were there. And think of it as kind of a ninja type thing where we’re going to go in and infiltrate as silently as we can, go all the way and see how far we can get and then come all the way out undetected.
Speaker2: [00:20:22] So this is where the submarine training the mom and the computers, the virtual all this you like the perfect pedigree, education preparation for this work, didn’t it?
Speaker3: [00:20:32] Yeah, it certainly helps. Yeah. So I mean, and that’s kind of what the submarines go in and. Right. Remain undetected. So that’s that’s that’s called red teaming where we go in and we just we go in like ninja’s and see how far we can go and then we report back. And again, it’s. Well, the IT department get really hurt feelings, probably, but I mean, at the same time, it’s it’s it’s an eye opening experience for them. It’s like, look, right. If we do this again, we should only be able to get to this point before you have alarms and triggers and stuff going off, because that’s that’s something to a lot of these companies. No matter what size they are, they don’t even have monitoring, saying, hey, something’s not right here, or you’ll have a company that says, oh, yeah, I’ve got a firewall that I got at Wal-Mart. Well, you’re a business. You know, those are even, you know, at best something that you use for your house.
Speaker2: [00:21:32] Well, and there goes my Wal-Mart sponsorship. Thank you. They’re very good. Very good. One other thing that is a great deals on TV. Snufkin, we’re going to have to wrap here in a minute because this is fascinating to me. I could talk about this all day as much as is scaring me a little bit. But I did want to ask before we wrap this segment, what about the human factor? Like even with all these tools in place, there’s some are I get the sense that there are some things that we can do and not do that could that could keep us from shooting ourselves in the backside to. Right. Right. Don’t we as humans open some doors that we shouldn’t. Yes.
Speaker3: [00:22:10] Ok, humans are are unfortunately the weakest link. OK. All right. Well, we’re somewhat trusting and we’re very happy. And it’s like, wait, I didn’t mean to click that. Well, you can’t take that back. You can’t control.
Speaker2: [00:22:27] So I’m clicking.
Speaker3: [00:22:28] Yeah, you can’t control Zeya. But a mouse click. So there’s. There has to be a little bit of sense of slowdown, have a little bit of sense of paranoia, because it’s like there’s a lot going on right now. I get a threat feed every day and it’s just astronomical, the stuff the people don’t even know and hear about. I mean, like Chrome, for example, you constantly have to update Chrome because everybody that there a huge target. Everybody’s want to find what that vulnerability is to do. So.
Speaker2: [00:23:03] Interesting. All right. We do need to wrap this segment. You got to come back some time and it might be even fun. Maybe come back with a delighted client like a local client. OK, and we’ll talk about their business, too. But what I’d really like to do is hear about the partnership and how you got. I think that could be a lot of fun. All right. If someone out there would like to speak with you or someone on your team, let’s give them some points of contact, whatever you think is appropriate. Oh, yeah. I don’t know what’s a lot of you got to have, like, an encrypted password, but I’d love for them to be able to get to it, get in touch with what’s the best way for them to reach out usually.
Speaker3: [00:23:38] Well, I say this call me, but I actually have that rainbow color sometimes and it doesn’t go through. So you may be talking to Boris, but my number seven seven oh seven one two six six six eight emails. Always good. It’s just ah S.W. Etty and D at or cannas dot com, you know, always come check out the site if you’d like to or kind of Starcom. And you know, even if it’s something, if you’re not sure we’ll make sure as secure. So I mean we can do that.
Speaker2: [00:24:14] So fantastic. Well thanks so much for joining us this morning. And this has been informative, a little bit scary, but I think it’s an important topic and I want to stay on top of it. And I’m quite sincere. I think there’s probably some wisdom in that. And you’d come back, come back periodically. Hey, how about hanging out with us while we. Absolutely. Couple of the guests are right. Next up on Cherokee Business RadioX, we have the man managing partner, grand poobah with Carolina cleaning solution, Mr. Luke Brulard. Did you learn anything in that last segment?
Speaker4: [00:24:46] Yeah, way too much from one that we we probably don’t want to go into talking about commercial cleaning after that. But, man, that is that’s fascinating. I definitely need to probably upgrade my my computer system. Yeah. Or Canice will be getting a call from me.
Speaker2: [00:25:05] You know, we didn’t ask you, we’ll ask him off here maybe because I really do want this to be your time. And you’re saying we didn’t ask about the origin of the name. We’re Canice maybe. Maybe on the next episode we’ll jump into that. All right. So let’s talk about your outfit. Sounds pretty simple, straightforward, but my experience has been it never is what you’re doing and wineman.
Speaker4: [00:25:25] Yeah, absolutely. So, again, I’m a commercial cleaner that simple. We we handle your nightly janitorial. We will do all of the specialty flooring. What we consider specialty flooring would be stripping and waxing floors would do your carpet cleaning. We will your tile and grout clean that make sure those draglines lines are nice and white or gray again, whatever color they started. But we’ve also recently gotten into polished concrete work and then live stone polishing. So the traverse steans, the really nice tile you spent a lot of money on. Yeah, they, they dolen way over time we will grind those out, repolish them to their natural beauty.
Speaker2: [00:26:04] I think I may have seen what you’re describing. I may not have most of what I discover. Most of my new knowledge comes from either being in a winery, a craft brewery or a bar. This time it was a winery and kill a couple of weekends ago, but it was this beautiful floor that was clearly concrete under it. But somebody had done some magic. Something on top of that. Is that maybe what you’re talking. It was beautiful.
Speaker4: [00:26:29] Absolutely. A lot of people actually like epoxy or put a another kind of chemical sealant over it. OK, do is naturally polish it. You can get a concrete floor looking really shiny naturally, really
Speaker2: [00:26:41] Just by scrubbing the heck out of it with the right.
Speaker4: [00:26:43] Yeah. And it actually last a lot longer. So heavily, heavily traversed area. Right. Naturally that that ceiling is going to wear away over time by naturally polishing it and bringing that that just. No, no additional chemical you’re going to get, you know, three or four times the life out of that floor,
Speaker2: [00:27:03] So your services it the kind of thing that businesses will try to kind of do on their own up to a point. And then they said, OK, we’ve got to get some pros in here. Do you run into that lot where you’re sort of taking over from the three people on staff who are responsible for emptying the trash and all that? One hundred
Speaker4: [00:27:19] Percent. Yeah, we we do get that feedback a lot. Oh, we do that in-house. It’s like, awesome. That is great. I’m glad you have somebody doing it right. What’s been your satisfaction level? Is the the million dollar question. What is your customer satisfaction level when you walk in and you see something that it’s maybe a little unsightly, that kind of it’s a reflection on you in your business. At the end of the day, that’s where we come in. We can we can absolutely help that. But if it’s if it’s janitorial, a lot of smaller businesses will do that in-house. Not a problem. I completely understand. But those in-house folks aren’t going to be the ones to do the carpet cleaning. They don’t have the tools, the resources to do that VCT tile work, make it, you know, really shiny. Again, you walk into a hospital there, they’re usually very, very clean, very shiny. There’s a reason for that. A professional team came in and redid that floor and they do it a lot. So.
Speaker2: [00:28:13] So is that sometimes your entry point then? You know, maybe I’m a financial services company, a real estate development company, whatever. I’ve got a couple of floors over here in a commercial building and we’ve had, you know, just different people emptying the trash and every now and again. But maybe your entry point is you can come in and do a deep clean on the carpet or that. Is that how you sometimes build the new relationships?
Speaker4: [00:28:32] Absolutely, yeah. One time cleans are great for us. It’s it doesn’t have to be an ongoing relationship, but obviously we would love that. Sure. But yeah, we will come in, we’ll do a maintain clean, we will do a one time clean, we’ll do a construction clean up. So obviously either a property takeover or a brand new project just got built. We can come in and handle that.
Speaker2: [00:28:54] Absolutely so. Well, I’m always fascinated and I’m interested to get Ana’s input on this as well. In a moment, we’re going to have in NATO and in her compadre, Jessica, talk about all things marketing. But I am curious to know how the whole sales and marketing thing works for a firm like yours, because it’s B2B. It is. So it’s not like a Super Bowl commercial not going to do you much good. Plus could be a little your pockets may not be that deep anyway. How do you get to have even like conversations like this with people who ought to be seriously considering your your services? How are you how are you getting in that position?
Speaker4: [00:29:30] Yeah, absolutely. It’s it’s local community work networking. We we’ve actually sponsored a whole for a the crew Atlanta event. So that’s like women in real estate. From there. We just we got the opportunity to talk to all the people we try and we’ll call it cold call unfortunate. It’s the nature of the beast to get out there. You have to kind of cold call. Sometimes it’s not fun. So the more we can get out and be in the community and network and see you face to face, the more you get to know us and, you know, realize that it’s there is a face, there is a person, there is a soul behind, you know, that that cold calls because
Speaker2: [00:30:09] Ultimately I’m by. And Luke, right?
Speaker4: [00:30:10] Absolutely you are. You’re my me, my company, my quality,
Speaker2: [00:30:15] The whole shebang. And there’s so. And is that consistent with your experience of an outfit like Luke’s? He’s got to just get out there and build those relationships. And what’s your take on the best way for an outfit like this to do?
Speaker5: [00:30:26] Absolutely. Like face to face networking is still the number one way to go. I mean, it’s still the most viable way to get new clients. And like you said, when they see you as a person rather than, you know, even behind a phone or computer screen or an email, there’s a little bit more impactful and you can make that connection a little bit more easily. So I feel like that is definitely I mean, I’d say you’re doing all the right things.
Speaker2: [00:30:53] It’s good to hear and hear pros
Speaker5: [00:30:56] Like, you know, especially in a B2B business, because it’s very different model for marketing and immediacy. So. So I say kudos.
Speaker4: [00:31:05] Yeah. Thank you. Yeah. Three three months in and I’m already getting that praise. So that’s good. Good to know I continue.
Speaker2: [00:31:11] So what are you enjoying the most. I mean what are you finding to be the most rewarding about the work.
Speaker4: [00:31:16] Yeah, absolutely. So I came from a corporate sales job. I was a national account manager for a large bathroom and kitchen fixtures and company. And the best thing about being my own boss at this point is, is waking up knowing that any impact I have on the business was directly generated by me, directly generated for me. That is the absolute best feeling. That’s why I, you know, with my business partner started this business was I want to work for myself. I want that gratification of, you know, I get a project done, you know, pat myself on the back, so to speak. It’s it was all me. And it it’ll impact both myself and my family and my wife.
Speaker2: [00:32:01] So, yeah. OK, so three months in kind of coming into this effort, let’s because many of our listeners are entrepreneurs, sometimes even aspirational entrepreneurs, maybe they haven’t made the leap yet. Yeah. Council, if any, that you might have, I don’t know, three or three dollars, whatever you do, do this, whatever you do. For God sakes, don’t do this, this, this early in. What would you what would you say to these folks?
Speaker4: [00:32:25] Yes. So far I don’t have any don’t do this. Everything, you know, knock on wood is is worked out extremely well for us thus far. But if you’re even aspirational, you’re looking at at starting a business. I say do it. There is no such thing as a perfect time. You might be looking for that sign or that that one moment, that one thing that says it is time, it’s never going to come. You just kind of have to do it. And, you know, I have to kind of piggy back on a lot of what Ron said is the way his business started. He’s got a very supportive wife. She is able to mine is able to kind of take care of the bill, so to speak, while I’m building this up.
Speaker2: [00:33:04] And obviously so marry up. That’s step one. I think we are going to have a checklist here by the time we’re married or not. Yeah, sounds like we
Speaker4: [00:33:11] Both kicked our coverage, which. Great.
Speaker2: [00:33:13] So how do you think I get to do it my way as a great job?
Speaker4: [00:33:17] Yeah, exactly. So, yeah, my wife April, give her a little shout out here. Very, very good job in education. So she’s she’s been able to kind of hold down the fort, so to speak, while I’m out, you know, hustling as hard as I can to grow. But there there really hasn’t been a don’t do this so far for me, which is a great feeling to have. But it’s all do it. Just just go out and do it. If you want it, go make it happen.
Speaker2: [00:33:43] All right. Very tactical question. I’m asking as much for me as I am for the listeners because, you know, it is my show. Right. How do you handle the money question? Do you wait for the question to be. Answered, You go ahead and bring it up and then do you do the kind of very matter of fact, you know, some hundred thirty eight dollars and 14 cents and, you know, kind of your answer or do you do the more it depends. And the range thing and as
Speaker4: [00:34:08] Far as my pricing is, how
Speaker2: [00:34:10] Would you if you’re willing to share it, I’m just I’m curious. I think, again, I think our listeners want to hear that, you know, and that comes up for me, for people who want to underwrite or host shows. I’m you know, I’ve been doing it for 15 years and I’m still trying to figure out what is the best way to have that conversation.
Speaker4: [00:34:25] Yeah, it’s to have obviously you’re in business to make money, right?
Speaker2: [00:34:30] So don’t avoid it. Don’t avoid it. I told you, we’re getting a heck of a checklist going here, guys. We could publish this and sell it. OK, no, no.
Speaker4: [00:34:37] Yeah. Don’t avoid it. It’s that’s why you’re there. That’s right. They have you there to pay you for a service. But what I go in, I obviously will go in for free, take a look, see what exactly they want. And then from there, it’s the pricing model kind of changes depending on the space, depending on the the overall assets of the job.
Speaker2: [00:35:00] So your work really is custom. There’s no two spaces and needs exactly the same way.
Speaker4: [00:35:06] Now, right now, your office and, you know, the office down the street are going to be priced different. And that’s just, you know, none of my business janitorial. You can look anywhere from probably 10 to 12 cents a square foot, up to probably 15, 18.
Speaker2: [00:35:22] So you have some rational basis to rent to figure because it is a very tangible service.
Speaker4: [00:35:29] One hundred percent. Yeah, it’s it’s it’s not just, you know, pull it out of the hat, so to speak. There is a science, we’ll call it to it, but it’s it’s all based on the industry. Obviously, some folks are more expensive than others. Some are cheaper than others. Some just want to win the bid. So they underprice you know, that’s that’s where the almost level of quality would come into the conversation as well. You know, the cheaper we bid it, you know, unfortunately, the cheaper the jobs. You know, look, I think you could say that in almost any industry, but especially in cleaning. So it’s not that I’m going to say I’m the most expensive by any means or I’m the cheapest. But there is a kind of pricing continuum we look at depending on the the scope of the work.
Speaker2: [00:36:17] All right. So let’s talk about the people side. Yeah, recruiting, developing, keeping good folks. You have people out there right now while we’re talking, as I understand it, somebody on behalf of you and your organization, they’re out there in a persons place of business. And I mean, this is critical. I mean, they could sink. You are really elevate you. What’s the how do you crack that code? Manhattan, the right people, keep it motivated, that kind of thing.
Speaker4: [00:36:43] That is the secret sauce. But it’s it’s hard. It’s hard. It’s brand new to me. I’ve been in interviews. I’ve interviewed people. I’ve never been the person to make the final decision. And now obviously I’m I’m in that seat. I’m wearing all those hats. Right. We put a post out there actually on social media, another shout out to my wife doing a great unpaid internship, our social media.
Speaker2: [00:37:12] April, April is way to go, April. Yeah, right.
Speaker4: [00:37:15] Who’s listening right now? So I know she heard that awesome job. Yeah. We we just honestly put some posts out there saying, hey, we’re hiring for these positions. Got a lot of interest in them. And I went from their message to back, set up an interview, talk to them on the phone. If if they sound like the right fit, you don’t. This is an unskilled labor job and I’m not going to try and overcomplicate.
Speaker2: [00:37:39] So you’re not looking for skill sets as much as your personality, personality and that kind of correct.
Speaker4: [00:37:45] I want you to sound honest. I want you to sound like a hard worker. Obviously, I don’t know that until you actually get there. So it’s kind of a shot in the dark, so to speak. But so far, I’ve been very, very lucky. I’ve got two folks working right now as we speak on some properties and so far so good. I will say I do a very, very good job at it, being there and supervising especially, we’ll call it training hands on as we start out the account. That way, I’m setting the expectation the client or the customer’s setting that expectation and everybody hears it. And there’s no that kind of middle man telephone game. I’m telling you to do this. They’re telling me to do something different. So everybody hears it, you know, straight from the source. That’s kind of also help me out a lot, especially in these early days is is making sure everybody’s on the same page.
Speaker2: [00:38:38] All right. So what’s next for you? Are you going to continue to grow? You’re trying to go deeper in his existing accounts, a little bit of both. Where’s the energy going to be over the next few months?
Speaker4: [00:38:46] Yeah, it’s growth mode. One hundred percent is my big focus, I think, going forward at least the next six months. Strategic partnerships, there are a lot of companies that they don’t necessarily do what we do, but they are in the spaces that. We want to be in doing similar jobs, so for one is we work with a commercial flooring installer. In the past, they have not offered any sort of with their customers, any sort of cleaning or maintenance packages, which since I’ve been able to, you know, meet and partner with them, they’re now able to do so. They’re offering a free service on their end to their customers that I basically come in and and help them with. So interesting. It’s just a major matter I see this morning.
Speaker2: [00:39:36] And that is that is good. One of our sponsors still interiors. Yeah. You see him on the sponsor wall there. They will come in and install like they’ll do like if there’s 30, 40 of these deaths like we have in here, these kind of go up in offices and they’ll do that kind of stuff. So that’s a maybe even a potential partner for you. But yeah, because you’re not competing and they’ve already got a relationship, obviously, with the people who run the show. So, yeah, very.
Speaker4: [00:40:04] I’ve got a similar company to sounds like steel interiors I’m working with currently trying to
Speaker2: [00:40:10] Give them a shout out. That way I can send them an invoice. That’s the
Speaker4: [00:40:16] Business environment. Business environment. I say cabling.
Speaker2: [00:40:19] So it’s very cool.
Speaker4: [00:40:20] Two different entities under
Speaker2: [00:40:22] The same roof. Right. So you can help each other. You’re serving a common client. You’re genuinely helping them. And I know so well, I mean, as simple as our great guests come from our great guests. Right. And it’s I’m sure the same thing is true in your world. Well, in our world, you know, our great sponsors and underwriters and hosts and ambassadors, they come from other people and they go, oh, you ought to talk to Jill or referrals.
Speaker4: [00:40:44] Yeah. The other shot I have to give is the commercial foreign companies, Vanguard commercial flowerings, OK. They’ve been great guys to work with thus far.
Speaker2: [00:40:51] So, man, that is you’re really you’re playing three dimensional chess here instead of just trying to do my best. Fantastic. All right. If someone wants to reach out and have a conversation with you or have you come out and look at their property. Yeah. Or just anything in between, what’s the best way for them to connect with you?
Speaker4: [00:41:09] Yes. We have a website w w dot Carolina cleaning solution. No South Carolina cleaning solution.
Speaker2: [00:41:17] Dotcom, there’s only one solution. We want a lot of baby and it is ours.
Speaker4: [00:41:21] So you actually get to the pager’s the landing page, you either click on the logo for my business partner or you click on mine. Mine is the one, says Geet underneath Georgia and it has a peach. So that’s that’s where you can find all my information or our socials. We are Carolina Cleaning Solution of Georgia on Facebook and Instagram. Both my email, phone number. Everything you need to contact me is right there. I love to hear from. Yes.
Speaker2: [00:41:47] Marvelous. Well, thanks so much for coming in, man. And keep up the good work. I appreciate it. Congrats on the moment. And we’re going to keep following your story. Awesome. Thank you. All right. Next up on Cherokee Business RadioX, are you ready for the headliner? She and her buddy over here have been so patient that they’ve been taking copious notes. I don’t know if they’re going to rescue you guys and help you with your marketing or if they’re getting just some ideas from you. But no, it is such a pleasure to have this lady and now her colleague here in the studio. She was kind enough before we actually had a physical studio here in Cherokee. She was kind enough to do a phone based, a virtual interview with me, and then to kind of get me started getting me connected with some of the folks in the community. So please join me in welcoming back to the Business RadioX microphone with Tiel Marketing, Miss Anna Teal. How are you?
Speaker5: [00:42:45] I’m doing good. How are you?
Speaker2: [00:42:46] I’m doing well. I am just thrilled to actually have you in studio with us. This is going to be so much fun and what a blessing to have come into your circle some weeks ago. It’s been marvelous. Thank you so much for coming in today.
Speaker5: [00:43:04] We’re happy to be here. I’m so glad to see you face to face this time.
Speaker2: [00:43:08] It’s fun and it’s fun. I know I know you and Ron, that character, you already knew him pretty well. Yes.
Speaker5: [00:43:15] We worked together time, you know, a few times. So he’s a good friend of mine
Speaker2: [00:43:19] And then get a chance to visit with Luke. And that’s a very interesting business. And we certainly want to help him out any way we can. But tell us about till marketing what kind of work you’re doing. And I don’t know what we can do to help.
Speaker5: [00:43:32] Well, first, I want to introduce Jessica. She is actually new to the marketing team and a godsend.
Speaker2: [00:43:39] Welcome, Jessica.
Speaker5: [00:43:41] Our our team has been growing and so all good things have been happening since the last time we spoke. But Till Marketing, LLC, we are a, you know, digital marketing company pretty much. So we actually work for, you know, to help small businesses with their company. Website needs, you know, their advertising needs. If the. I want to run Google ads, Facebook ads, we can help them develop a strategic strategy around that and help with even branding or rebranding their business. So, you know, just from soup to nuts, kind of making sure their brand is consistent online, their messaging is consistent online, and they’re making sure that they’re keeping up with their interactions online, what their customers are saying and reputation management. So that’s essentially kind of what we’re doing right now.
Speaker2: [00:44:34] So when when I think of a C word associated with branding, I think, cool, that’s the first thing you want your thing to be cool. But it sounds to me like every bit as important, if not more so. You mentioned a couple of times already is consistent. Say more about that,
Speaker5: [00:44:48] If you will. Yeah. So really and my favorite part about my job and I’m not sure about Jessica, but we really enjoy working with clients to develop their brand and really get in their headspace because a lot of people, they have trouble talking about themselves. They don’t necessarily want to boast about themselves. You know, they don’t want to you know you know, it’s hard for them to wrap their head around that. So that’s where we can come in and help them develop a strategy and determine, you know, what makes them unique from all of their competition and really develop a strong message online with develop with keywords, you know, SEO potential to help them really make an impression online. So that’s that’s kind of what we what we do as far as that goes. But, yes, it all is woven together. You’ve got to have a strong website so you can funnel your your social channels to that website. You know, that’s kind of like your hub and all of these different marketing levers kind of work to fuel, you know, to your website, which will ultimately gain that lead for you. So from social media to email to traditional marketing, all these different little things are geared to support your ultimate website.
Speaker2: [00:46:01] And they do. Well, it makes sense now that you’ve kind of painted the picture for me because I can’t imagine any business B to C or B to be my world is B to be more I, I mean, as simple as me reaching out and inviting someone to participate on the show if they don’t know me or and hasn’t told them, hey, you know this stone guy, he’s really OK. You know, it’s going to be fun. There was one of the first things we’re going to do. You’re going to go look at the social profiles. We’re going to go check out Cherokee Business RadioX. Maybe they go check out Business RadioX dot com, you know, try to get a feel for the whole network. They’re going to they’re probably going to do all that even before they send me a note and say, yeah, what’s this all about? Or where you been all my life or anything in between? They’re going to they’re going to do that. You talked about unique. Really. I’d like to boil down an example, because I would think this would be a real challenge. Well, being in this business would be crazy challenge for me anyway. But let’s take a CPA. At first blush, I would think that maybe a CPA would really have a serious challenge trying to differentiate themselves from the CPA down the street. But the truth of the matter, what I’m saying this like it’s fact. I’m operating under the impression that every CPA really does kind of there are a little unique. They do have a different angle on things are different. Is that accurate? And can that be surfaced?
Speaker5: [00:47:19] And it is it is to a certain extent. You have those those crowded industries that it’s hard to find a differentiating factor. But I think that’s what we do best. Because, you know, you can’t boil down to yes, your performance is, you know, across the board, very similar to other people in your industry. But there are some little things and Problem-Solving things that you can pull out, like maybe you are best at listening to your customers and serving their pain points in a certain way or maybe getting back to them on time. You’re best at that. You know, if certain CPAs, you know, maybe they they don’t get back to you and for a week and maybe you’re like on it. Right. And that’s something that is a differentiator. And so that’s that’s definitely what we try to get with them, determine what are you the best at in your industry? And we can help weave a story to to put that out there in the digital world, you know what I mean? So we we really try to get down to the nitty gritty and develop a value proposition for them.
Speaker2: [00:48:25] Well, I think maybe you’ve just described how you are different and they are one of the ways that you’re very different in a what I would consider to be a crowded I mean, you can’t swing a dead cat without hitting a marketing person. Am I? Am I right? Wrong. So so you if anybody on the planet has to do this, you’ve got to eat your own cooking. So if you’re familiar with that phrase right. You’ve got to. So that’s got to be a challenge. But I guess if I see the behavior modeled and I see you saying, look, this is our specialty, we’re not all things to all people, this is what we do. We do it extremely well. So this is one of those special ingredients that’s helping us. On this these points of differentiation,
Speaker5: [00:49:06] Yes, absolutely, and you’re right, I mean, we are we we know we know those. We know how it is because, yeah, you’re right, there are a lot of different marketing people, you know, in our community. And so what we like to say is we’re very different in especially with Jessica or she brings such a well-rounded you know, she’s got BTB experience. I’ve got a whole bunch of experience from product management to all different types of, you know, things I’ve done in the past, in my past lives that I bring to the table so we can relate on so many different levels to businesses, especially small businesses that are our favorite really to deal with that and to help because you’re along with them, you know, in that journey. And you can counsel them and, you know, help them. And then you’re kind of being there and you see their success and it makes you so proud. So it’s just it’s a joy for us to be able to help people in our community, you know, reach that different level of growth.
Speaker2: [00:50:06] So, Jessica, are you having fun? So you’re very new, right? Very recently on board.
Speaker6: [00:50:12] Yeah, absolutely. I’ve been with Anna for the past three months and it’s been a great experience so far. I’m kind of speaking to what and as I said, what I really enjoy about with a small business environment is there’s so much low hanging fruit coming from like a large national network in my previous life. There’s a lot of hustle and a lot of huge challenges that you’re after. But when you start to meet with small businesses, a lot of them are at a place where they’re not really sure what they’re doing. And we can come in and really show them. These are some basic things that you can get started and start working. My favorite thing to say is working smarter, not harder, and kind of harder than casting a wide net and helping them to kind of fine tune what their efforts are and maximizing their time and maximizing their budget.
Speaker2: [00:50:54] Yeah. So the oil is there an onboarding structured process that you guys have or every situation so unique, you just kind of have to feel your way with a new client?
Speaker5: [00:51:06] Well, a lot of people come to us with specific dates. So if you go to our website, which is still marketing LLC dot com, you’ll see a bunch of packages that we kind of put together based off of kind of an average of what our customer clientele will want. But usually that ends up getting tweaked because, you know, some people end up having, you know, two social media channels or five social media channels or, you know, they have different needs and they have different goals, too, you know, so we try to get with them and really figure out, you know, what’s your goal this next year? Is it to grow your audiences, to create more engagement? Are you wanting to try a new social media platform and give it all you’ve got, but maybe you need some help and some guidance, you know, so so those things are, you know, developed at the point when our customer contacts us and we kind of say, OK, like we’ll brainstorm what’s best. And oftentimes I will say a lot of our clients will come to us and they’ll be on so many social media channels and they’ll be just killing themselves. And we’re like, based on your industry, let’s like look at this. You know, your customers aren’t really necessarily on all of these platforms. And let’s see if we can cut the fat, you know, because you’re wasting a lot of time and energy, you know, trying to make something work that may not work for you. It may not be where your customer is. So we we want to optimize that, like Jessica mentioned, work smarter, not harder, and help guide them and best practices and how to really, you know, work smart on the social media in the digital realm.
Speaker2: [00:52:39] So in the social media, this can sound like a self-serving statement, because I feel like this is one of the advantages of working with a Business RadioX because we’re such a content factory. Right? I mean, we’ll hang out here for an hour and we’ll generate a ton of content and we’re just chewing the fat. Right. But it’s my understanding that one of the challenges of being effective on social media is just what do you what do you do? Because you go out every time and just say, hey, look at me, I’m great, right? Oh, yeah, exactly. So you have to you have to sort of feed that beast, am I right?
Speaker5: [00:53:13] Oh, yes, you do. You have to definitely feed that beast. But it’s, you know, our biggest motto and I think Jessica would agree with this is quality, not quantity. OK, so, you know, trying to make sure that you get things that are relevant to you, not only for your business, but are also relevant to your customers and your customers. And that’s where it goes back to the branding piece, because when we work with clients to develop their brand, we also develop their kind of, you know, their customer, their target market. We give them a name. We give them, you know, what are their characteristics, where do they live? And so doing that work up front, it may seem like a lot of work and a lot of people are like, why do we need to do this? But it serves you very well, you know, and it kind of sets those guardrails when you’re doing your social media work because, you know, you don’t want to develop. That’s going to be outside of what they’re interested in, because you’re going to get low engagement, so it kind of keeps you focused and it keeps you developing content that’s relevant and that will perform well. And, you know, there are some tricks of the trade when it comes to social media getting around certain algorithms, things like that.
Speaker2: [00:54:21] And that’s where your expertize with that.
Speaker5: [00:54:24] Yes. Would help with that. But, you know, it’s a it’s a very strategic approach. Like I said, that starts with the branding. And we always ask, like, do you have a solid branding brand standards? You know what? Your target audience is up front. So we can make sure that we take all of that information into account when we when we start developing a plan for them.
Speaker2: [00:54:44] So a little while ago, in another segment, in an earlier segment, Luke with Carolina Cleaning Solution was talking about strategic partner. And I’m sure you probably if you’re not already there, you’re developing a social media presence. You have stuff out there on these platforms is Luke. And his organization will serve periodically by coming and shining the light on what was your flooring partner? Vanguard. Vanguard. Is there some wisdom in him, like in them somehow? It’s like doing a post or even a series. That’s all about how what, what, how great Vanguard is like not shining a light on themselves.
Speaker5: [00:55:21] Absolutely. OK, let’s say partnering, doing those social media posts, knowing how to tag them. You know, you tap into their network so they’ve got like a million people following them or, you know, that’s that’s great for you. So I say that I mean, the more you can do it, that that that’s going to help you get an organic boost on social media. So I definitely think that’s a smart way to go.
Speaker4: [00:55:44] Yeah, that’s awesome. Yeah.
Speaker5: [00:55:46] Just just make sure you’re tagging, though, don’t. Yeah. You got to know all the things to make it work.
Speaker2: [00:55:51] You can’t just go out. You got to do that. Yeah. Right. The right you got to. But that goes back to time immemorial. There is some just good mojo in Business RadioX shot in the line on you guys. We get to come along for the ride. Right. We’re going to publish this show in the next day or two. And you guys are going to get some great exposure. And with you being on the show, we’re all going probably get better exposure than we normally would. Oh, but Business RadioX gets to come along for the ride. I don’t have to, you know, brag about Business RadioX during the show or in the posting. Right, right. And so that’s and I mean, that’s all this time just, you know, being a good person and helping other people can be a very lucrative methodology. Well, and I
Speaker5: [00:56:33] Say you’ve got three friends who are going to share all your content, and that’s invaluable. So but, you know, it’s all everyone kind of helping each other promote business. And I think it’s great. I think that’s that’s fabulous.
Speaker2: [00:56:47] So bringing a colleague on like this, did you really have to think through beforehand? And are you probably having to evolve the division of labor? How have you attacked it now that you’re sort of expanded the team?
Speaker5: [00:57:00] Well, I have to say going from one to two is a big decision. And I was a little bit stressed out about it. But I don’t know. I just attribute it to God, worked it out. And, you know, I told Jessica I’ve known her for years. I mean, God, how long have we known each other? Ten years. Let’s not talk about that. We’re going to date ourselves, as I said, we are. But we actually knew each other from college. We were study abroad, roommates to Mexico. Cool when we went to KSC. But, yeah, she’s a dear friend of mine and I knew she was looking for an opportunity. And I said, OK, I’m listening to her text message. And, you know, if it’s meant to be, it’ll be. And it was meant to be. It was meant to be this time text message. She was like, oh my God, I’m crying. And I’m like, why are you crying? Just like, I need to be sad for me. So it just worked out, you know, and when those things happen like that, you just you’re like, oh, I guess this is meant to be. And it’s been great. We’ve had so much fun working together and helping clients and serving our community. So it’s just it’s great.
Speaker2: [00:58:01] And you take that quite seriously. This serving our community. I mean, we all say it and I and I will say Business RadioX really tries hard to do it. But you really take that’s a very serious part of your ethos, your value system, the way you guys want to go to market.
Speaker5: [00:58:17] Yeah, absolutely. I mean, community is first. And like I said, when it comes to small businesses specifically, especially in our local town, we want to see those businesses succeed and we just have a soft spot for that. And so I think, you know, we really try to work hard to get them up and running because small businesses, they’ve kind of gone through the wringer the past year or so. And so I’m
Speaker2: [00:58:41] In I’m raising money. You know, it hasn’t been an easy ride, right, guys?
Speaker5: [00:58:44] It has. And so, you know, I think that kind of fueled our passion more to help do whatever we can. And we really think of our clients as family, you know, our friends. It’s just we’re kind of partners with them and they know that we want them to succeed and we’re acting in their best interests. And, you know, we’ll never sell them in. Do you think they don’t need because we know they’re tight, you know, we sure the hard times they’ve just come through. So we really tried to say, hey, if if I was in your shoes, what would I need and what would be my top priorities? And that’s how we
Speaker2: [00:59:15] That’s a great way to approach it, in my experience has been with small business people. When they start to see and rely on that, then they will invest more with you if it makes sense and they trust you. And and so sometimes those can be very significant, lucrative accounts, but rightly so because you’re delivering on the ROI. So probably a conversation for another time, probably not even an on air conversation, although it might be fun to do it that way. But I want to plant a seed with the two of you. One of the key ingredients to getting a new studio up and running in the Business RadioX network is to one, have a house show like this that serves the general community. And then there are some specific niches, different ecosystems that we all try to serve. So I’ve been teaching people how to set up these studios and run them for years. But here, one of the next steps for us is I need and want to launch a women and business show. Oh, so I need to be thinking about the branding, the positioning. The last person on the planet that should host that show is me. I’d like very much to find a sponsor. I don’t have to get rich off the sponsor, but but, you know, I need I need it to be positive cash flow on that. But the the show concept, if you will, is to have a room full two, three, four at a time, businesses that are run by by females, by women in business. So I’ll take all the help I can get just casually, just as you know people that you think we ought to invite to be anything from guests to sponsors and hosts or whatever. But also, I think it would be unwise not to really think through. I don’t think just Business RadioX or just Business RadioX Cherki Branning is enough. I think we’ve got to go a little deeper. And really, does that make sense to you?
Speaker5: [01:01:05] Absolutely. I think that would be smart to do count as in. We’ll be glad to help with that.
Speaker2: [01:01:09] Well, thank you. But I would think that we would you know, we would want to walk through this whole process and really think that who are we trying to reach? Why are we trying to reach and where the hanging out, where they get all the stuff you marketing as the ask the good questions. So anyway, we’ll take all the help we can get on on that front. Yeah, of course. So what’s next for you guys? It’s an exciting time for you. I feel like particularly in this community, what a supportive community Cherokee is. But it’s I feel some some new energy. I don’t know, you know, with the pandemic, kind of some of those worries are subsiding. Is that influencing some of your your plans for the coming months? What’s on your radar?
Speaker5: [01:01:53] Yeah, I mean, I think we want to grow and we want to like, you know, kind of expand. And like I said, the more we can help our community, the the better we are. And so I think we’re we’re just definitely on that growth bandwagon. So we’re we’re looking for new clients. And so we’re we’re definitely we’re definitely there. So.
Speaker2: [01:02:13] Yeah, well, if there’s a way for you to leverage this platform to build relationships or serve your clients or let’s I mean, let’s think that through a little bit, because that’s a it’s a it’s a fun way to serve, right?
Speaker5: [01:02:24] Absolutely. Yeah. I love it. I love it. I’ve enjoyed hearing everyone’s stories.
Speaker2: [01:02:29] I have to it’s been a blast. And Jessica, I’m so glad that we’ve got you in the fold. This is fantastic. Welcome aboard.
Speaker6: [01:02:36] Thank you so much. So happy to be here.
Speaker2: [01:02:38] Yeah. All right. Let’s leave our listeners with a way to get in touch with you or just go whatever you feel like is appropriate. You know, LinkedIn website, Thone, whatever share.
Speaker5: [01:02:49] You can go to our website at Telemarketing LLC Dotcom. You can find our contact information there. You know, phones, emails. If you want to email me, my email is Anna at Telemarketing LLC Dotcom. If you want to email Jessica, you can flood her inbox. Jessica at Telemarketing LLC Dotcom.
Speaker2: [01:03:11] What a delight to have you two in the studio today. Let’s do it again. You know, I’m quite sincere when I say let’s swing back around. And absolutely,
Speaker5: [01:03:19] I would love to be a part of that journey to offer some insight into women in business, because
Speaker2: [01:03:25] It’s fantastic. All right. I’ll put some thought and energy into that. All right. Until next time. This is Stone Payton for our guests today and everyone here at the Business RadioX family saying we’ll see you next time on Cherokee Business RadioX.