Jon Dwoskin was recently the Chief Operating Officer of The Hayman Company and partnered with the firm in its restructuring. Previously, he was a Vice-President of Investments with Marcus & Millichap, specializing in negotiating the sales of multi-family investment properties.
After selling nearly 5,000 units valued at nearly $250 million, he was named the Regional Manager of the Detroit Marcus & Millichap office. He took over the office in August, 2008, and the recession that followed nearly obliterated us all the following month.
Despite the toll that the recession took, he successfully oversaw more than $4 billion in investment commercial transactions, building the Detroit office into one of the most profitable offices of 76 offices nationwide. He expanded the office to 45 agents by actively working with them to grow their agent teams and increase their bottom lines. He strategized, trained and improved their skill-sets and held them accountable to their business plans.
He was a regional and national trainer, assisted in turning around other branch offices, and was part of the CEO Advisory Committee. At that point, six years had passed and he knew it was time to move on.
Before his successful career in real estate, he created one of the first online marketing companies in the United States. This was one of the first times he remember tuning in to his instincts. The Internet didn’t exist, yet he knew it was going to be huge. Many people thought we were crazy, but he knew we were onto something new, uncharted and very big.
It was 1995. he was 23 years old and leading the sales team. He sold the company in 1997 to USWeb, the largest Internet professional service firm in the world. His brother and him, along with a friend, started this in their parents’ basement, working 100-hour weeks for years.
Being part of the Silicon Valley boom was phenomenal, but looking back, he wishes he took more time to breathe it all in. Everything was moving so fast; he was so young. And he loved every second of it. He’s honored to have been awarded the prestigious Crain’s “40 Under 40” award and to have received the Eastern Michigan University Alumnus of the Year Award, having graduated from there with a double major in Economics and Journalism.
Through it all, he has always had business coaches – as an agent, as a manager, always. Even before he knew about “coaching,” he had advisors to whom he could turn for advice and inspiration to support and fuel the drive he had within him. At times, he has had two coaches. It’s true! In fact, he currently has two coaches and uses co-coaching with other coaches in the industry. It is through coaching that he found his voice, especially when he took over at Marcus & Millichap.
He learned how to more effectively communicate with all the different agents, both locally and nationally, and how to work with and communicate more effectively with the C-level people of the company. He continues to use coaches because they hold him accountable and facilitate his own growth. After all, even us coaches have dreams and aspirations!
He has sat on the board of directors of nearly a dozen organizations in the past 20 years, served as a mentor to many, and continues to do so as his way of giving back and paying it forward. he wants to share one more important thought with you.
As a cancer survivor, he is a mentor with Imerman Angels (imermanangels.org). He is a 16-year cancer survivor (and counting!) with every intention of staying that way. He mentors men who are, unfortunately, going through a very scary experience. When he was going through his own diagnosis and treatment, his mentor was Jonny Imerman. His support was life-changing for him.
He lives in a suburb of Detroit, Michigan with his wife, Joanna, who makes true the old saying that behind every strong man is a stronger woman. She is a nurse and Reiki energy healer when she is not driving carpools, supervising homework, making meals, and raising their kids – all of which she does selflessly.
Their son, Jacob, is an awesome basketball and tennis player with a kind heart. Their daughter, Aria, is an amazing singer, dancer, and pianist with a heart every bit as kind as her brother’s.
When He’s not busy growing businesses or guiding people through their next endeavors, he’s playing tennis or basketball with friends or the kids, skiing, golfing, reading or listening to books, writing, or focusing on self-development.
This transcript is machine transcribed by Sonix
Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassadorcom to learn more. Now here’s your host.
Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and you’re in for a treat today. Today on the show, we have John Dwoskin with the Jon Dwoskin experience. Welcome, John.
Jon Dwoskin: [00:00:44] Hey, well, thank you for having me.
Lee Kantor: [00:00:45] Well, I’m excited to share what you are doing with our listeners. Tell us a little bit how you’re serving folks at the Jon Dwoskin experience.
Jon Dwoskin: [00:00:56] Yeah. Thanks so much for asking. I work with successful people who are stuck and get them unstuck in their business. I work with solopreneurs to Fortune 500, Fortune 100 companies and everything in between. And really, you know, creating a space for them to get unstuck and then creating and working with them on a vision and then reverse engineering that vision and giving them and providing them and opening up a discussion, leaving them with immediate tools to implement into their business and grow their business to get and keep them unstuck.
Lee Kantor: [00:01:28] Now, the word stuck in unstuck has been bandied about quite a bit lately. I don’t know if it’s the pandemic or just a hot word we had grind a while ago. That was a hot word that we were talking about, but stuck in unstuck seemed to be floating around a lot lately. Do you find that it is the pandemic that has kind of made people realize that, hey, maybe I am stuck, maybe there is something more than what I have right now?
Jon Dwoskin: [00:01:55] You know, it’s been it’s been a word I’ve been using for almost seven years in my business, and I have found that it has been consistently something that people call me and say, John, I’m stuck. I need to get unstuck. I think the pandemic rose everyone’s level of consciousness and level of awareness to begin to identify that what they want is to be more fulfilled. What they want is to be more in alignment. And so because of that, they’re more aware of, they’re stuck. So I don’t know if it’s the word is new, but I think people are just kind of realizing that they’re stuck. They have been stuck. They just didn’t know it.
Lee Kantor: [00:02:36] So what are some symptoms of being stuck?
Jon Dwoskin: [00:02:41] So some symptoms of being stuck are
Lee Kantor: [00:02:45] Like, what’s it look like, how do I know if I’m stuck or not?
Jon Dwoskin: [00:02:48] Yeah, well, you’re complacent, you’re bored, you are doing the same thing and not seeing growth or results. The stuff that used to work isn’t working. The mindset of yesterday isn’t working, and just the way that you’re approaching your business is working. But it’s not. You’re not seeing the type of growth that you could see based on the little movements where if you move just a little bit, you’re stuck. See, what happens is as what the pandemic did was that it put people who were in alignment and taking action. It put them into an adjustment period. And so in this adjustment, where people are evolving, that’s where they get stuck and don’t know how to get back into alignment. And so if you feel out of to put it simply, if you feel out of alignment. That means you’re stuck in your adjustment. And and what I do is I help people get back into alignment. And so sometimes that’s a small little thing. I was, for example, I was on the phone with a client the other day and you know, there was one thing that they were doing in their business. We dove in and they made a million dollar shift in their business. So it’s about communicating and realize you need more mentors today because you’re more distracted today, right? So people are stuck, but people are also more distracted and they need people to pull the best out of them. So a lot of times, you know, there’s this quantum problem where things that we do, we don’t realize are so special because we do them. But if we can get somebody to bring the best out of us when we are so distracted, then we can turn that and monetize it and grow our business.
Lee Kantor: [00:04:30] Now in your career, you’ve gone down a variety of roads and have been successful throughout. Can you share with the listeners how when you became stuck or decided you had a point of inflection and you were going to, you know, maybe pivot tweak or just go a different path? How did you realize that? Did you have mentors and coaches that were helping guide you through those things? Or is this something that you just figured out while you were kind of in it?
Jon Dwoskin: [00:04:57] I’ve had business coaches and mentors for 25 plus years. And so through every career, I’ve always had people that I can turn to on a consistent basis to talk about and deep dove into my business and forecast three, six, nine 12 months out and say, OK, where am I today? Where do I want to be tomorrow? Am I fulfilled? Am I in alignment? What does that look like? How am I going to grow my business? How am I going to grow myself as my soul grows? So does the evolution of any business that I’m in now.
Lee Kantor: [00:05:30] Was that something you just kind of organically figured out during the course of this career? Or is this something that was with you at the start?
Jon Dwoskin: [00:05:39] You know, my dad was an entrepreneur. Everyone in my family were entrepreneurs, and from the time I was 18 years old, my my dad gave me a set of tape sets by Brian Tracy, the psychology of success. And that just kind of ignited something in me. So I became a student of learning, and so everything I read or listen to carried that message, and I would then carry that message in my conversations with my mentors and coaches. So I was always kind of in the on the path of fulfillment and evolving myself, evolving my business, evolving my soul. And so it kind of I would say it was a combination of art and science.
Lee Kantor: [00:06:20] Now, how did kind of the mingling of business and soul occur? Did something happen where you were like, Oh, like this? I had some sort of an epiphany moment or is this something that just said, you know, this is the holistic way of looking at life?
Jon Dwoskin: [00:06:37] I read a book called The Seat of the Soul by Gary Zuckoff. And in it, he says something. I may be getting a bit wrong, but not, but not really. But in it, what he talked about was the ideal human being is where the personality begins with the personality ends and the soul begins, and you can’t even tell. And I thought, Oh, that was so interesting, because if that is the case, I’m a bit out of alignment. And so that was kind of where I realized the connection of business and soul and being in fulfillments, being in alignment and constantly realizing that I needed to be in a state where I was always evolving and raising my level of consciousness. And so, you know, as you outgrow. You know, bosses or outgrow different careers. It’s because I was always evolving and growing my business acumen, but I was also doing soul work as well.
Lee Kantor: [00:07:39] Now how do you kind of marry this big wide, this big mission with kind of monetary or materialistic things? Or do you?
Jon Dwoskin: [00:07:52] Well, you know, I think I’m I’m really good with being a conscious capitalist. I believe that making money is a great thing, and the more money people make, the more money I make, the more people I can help. And so for me, I’m all about providing coaching over my lifetime for over a billion people and getting them thinking big by getting them unstuck and staying consistent and being fulfilled. And so I do it three different ways. I update content on my website every day. I have a daily podcast so people can get a lot of content from me for free every single day on my social platforms, my website, et cetera. I then have custom coaching, right, which is either one on one, you know, coaching trainings that I do keynotes that I do. Those are very custom to my clients. For those that can’t afford that, I offer a group coaching, which is every Monday night at 4:30 to 5:30 p.m. Eastern Live coaching with me. It’s a private coaching group, but where my one on one coaching is full access to me. Even between sessions, my Monday live coaching group is the only access they have is my Monday coaching group and that’s $100 a month. So you can do, you can you you can learn from me for free for $100 a month or custom one on one coaching, which also the the tentacles of that are group trainings, private custom trainings and keynote talks.
Lee Kantor: [00:09:23] Now, when you’re working with a client, one on one. How does that work? Like is the beginning? Just conversations kind of deep dove. See if it’s the right fit, ask them questions about, you know, the outcome they desire and then kind of formulate a plan of action.
Jon Dwoskin: [00:09:40] Yeah. So I every client starts with a deep dove with me. That deep dove is typically three to five hours after the deep dove. They go into a maintenance program of 15 minutes a week or 30 minutes every other week. Some clients may do forty five minutes, but but the majority do 15 or 30 minutes. And and that’s the way to stay consistent. And I guarantee everything I do. I do no contracts. I am a month to month investments. I consider myself, my clients, consider me a profit center for their business and I guarantee everything that I do. I tell my clients, when you get the bill, don’t pay it. So I I’m very value add and I can provide and I can hear what’s not being heard. I can see what’s not being seen and I can take a company no matter what size and say, OK, here’s what you’re trying to do, what you’re telling me. Ask them a series of questions and say, Here’s what you really need to be doing and where you need to be going. Give them perspective, leadership, effective communication skills. You know, work with them on their vision, their goals, being specific, being miserable, miserable. I’m, excuse me, measurable and and really just diving into all of the nitty gritty detail that’s accustomed to exactly what they need in that moment to get unstuck, inspire themselves, inspire others and grow their business.
Lee Kantor: [00:11:05] And then it sounds very tactical to that. You’re getting really into the weeds and granular of do these four things this week and we’ll check in tomorrow. So you’re part cheerleader, part accountability partner and part tactician.
Jon Dwoskin: [00:11:19] Correct.
Lee Kantor: [00:11:21] Now for you in this journey is the most rewarding part. Their success is that kind of what brings you the most joy nowadays?
Jon Dwoskin: [00:11:31] Yeah, I love watching clients succeed and get unstuck. And you know, to me as a coach, my emotional intelligence, my intuitiveness is very high. So many times I can see things that are hidden in plain sight that they cannot see. I can hear and see things that they’re missing. And so that they’ve been missing for years, sometimes decades. And to me, it’s just as clear as day. And so once I can get them to the point and create that space for them to erase their awareness, their consciousness, or they can see what I’m seeing and then provide them the tools and the action plan on how to execute and evolve to the next level. It’s hugely fulfilling. For me, getting people unstuck is amazing to me.
Lee Kantor: [00:12:17] Now, can you share a story? Don’t name their name or their company, but explain what they’re kind of before looks like and explain your actions. And now then what the after looks like.
Jon Dwoskin: [00:12:29] You know, there’s so many, but one that comes to mind is, you know, working and I’ve done this many, many, many, many, many times is working with a team of salespeople who cannot sell and don’t have the proper training in place and training them on a consistent basis and on a group basis to get them to start selling, increase their courage, provide them tips to really multiply their pipeline in a major, major way and grow not only their own pipeline, but the company’s bottom line working with companies to train managers. Because most managers have not been, we’re promoted because they were good at their job but don’t know how to manage people. And then nobody trained them on how to manage people and coming in and teaching and educating people, how to manage people working with CEOs or leaders of companies who don’t know how to effectively communicate and make people feel like they matter and create and carry a vision on a daily basis and provide people the tools and the understanding and awareness of what they’re doing, why they’re doing it, and the impact and the influence that they have, which most, most people don’t realize. And diving in and educating people on the simple and then giving them simple ways to implement it and execute it into their daily world.
Lee Kantor: [00:13:47] Now do you mind sharing one or two things that a person could do themselves right now to get unstuck or at least make them aware of their stuckness?
Jon Dwoskin: [00:13:56] Absolutely. Start of morning ritual where there are silent time, preferably meditation, and create a ritual of meditation and quieting your mind and your nervous system. Your best ideas are inside of you. You just if you’re running a thousand miles an hour, you can’t get to them. And so you’ve got to. I think everybody should meditate. You can call it whatever you want. Silent time going for a walk with no music doing something. Getting in nature but absolutely taking care of yourself and your well-being is absolutely number one, and having a morning ritual is absolutely critical. So whatever that is, five minutes of walking and five minutes of reading, five minutes of this something where you can get grounded in alignment and be ready to conquer the day because you’ve you’ve nurtured and fueled yourself.
Lee Kantor: [00:14:53] Well, John, congratulations on all the success. Just amazing story and just you’re really a gift to the people that follow you and that I’m sure are working with you. If somebody wants to learn more. Maybe get a hold of some of those free resources or, you know, get on your coaching calendar. What is the website?
Jon Dwoskin: [00:15:15] My website is John Dwoskin, John Diaz and David W0 Sky and John Dwoskin. My cell phone is two four eight five three five seven seven nine six. Anybody can call me and we can chat. I answer my own phone. I have a team of eight people that work with me so I can be with clients and return calls because people are buying me and and they want to hear from me. They can email me at John John at John Dwoskin Scam. And again, John Dwoskin dot com is my website, and two four eight five three five seven seven nine six is my cell and you from my website. You can add to all my social platforms where I have live stuff Monday to Friday, and my website is updated every day.
Lee Kantor: [00:16:01] Well, thank you again for sharing your story. You’re doing important work and we appreciate you.
Jon Dwoskin: [00:16:05] Thank you. I appreciate you having me on the show, and I appreciate your community for listening. Thank you so much.
Lee Kantor: [00:16:10] All right, this is Lee Kantor. We’ll see you next time on Coach the Coach radio.