Listen to our experts on Public Relations (PR Firms)
Ed Van Herik provides strategic assessment and counsel on integrated communications for companies, non-profit organizations and government agencies. His company, Van Herik Communications, advises clients on how to develop PR campaigns to sway target audiences, including overall plan development, appropriate messaging and tactical implementation.
Van Herik Communications staffers have won public relations awards for publicizing the potential of electric cars (new product); for the unveiling of a merger that created a Fortune 500 company; and for co-authoring a pivotal white paper on energy efficiency, electric transportation and the environment.
Van Herik served as a principal TV spokesman for an electric utility during the California energy crisis, and spent several years after that involved in issues management and strategic communications planning and implementation. He recently ended a two-year stint acting as in-house communications lead for AARP Georgia. Ed Van Herik’s Segment
Debbie Fitzgerald has16 years of PR experience (eight in Los Angeles, eight in Atlanta) and nine years entertainment industry experience. She is the 2011 co-chair for the Independent Counselors special interest group of PRSA Georgia, and she upholds strict adherence to the PRSA Code of Professional Standards and Code of Ethics. She earned a B.S. in business administration, with a concentration in marketing and a minor in theater from California Polytechnic State University, San Luis Obispo, Calif. Debbie Fitzgerald’s Segment
Stephen Terrell is the Senior Vice President of Market Development and Branding of The Lifeline Program, one of the oldest and most-established life insurance settlement providers in the nation. The company actively partners with insurance agencies and broker dealers to establish profitable and ongoing life settlement business lines.
Terrell is responsible for all aspects of the company’s sales and marketing efforts including sales-force management, advertising, public relations and development of broker-dealers and agent networks. Terrell began his career in insurance settlements with The Lifeline Program in 1991 and has witnessed the industry’s growth from a virtually unknown niche business to a mainstream financial player. He has been instrumental in creating the company’s brand, advertising messages and marketing materials as well as establishing the company’s corporate image, policies and procedures. Stephen Terrell’s Segment
