This edition of DeKalb Business Today focuses in on the world of social media marketing. W2S Marketing CEO Tamay Shannon discusses which platforms businesses should be using to get their message out to consumers, mistakes companies are making on social media and how they can use social media to actually make them money.
Tamay Shannon/CEO of W2S Marketing
My story starts out at the height of unemployment. I got out of school and literally applied to hundreds of agency jobs. I had an excel file that I used to keep track of them all and it was daunting. But alas, to no avail. I wasn’t getting very far. I had been doing some work on the side helping people with their marketing and sharing what I knew.
Mother: Why don’t you start a business?
Me: Eh?
You see, I thought having a business meant I had been in corporate for 20 years or at least had a PhD. I really believed that I didn’t have enough to start my business.
Not enough contacts.
Not enough knowledge.
Not enough money.
Well, as you may know:
You see, what I didn’t understand then – and what I do understand now, is that everyone has something to provide. And you don’t need some outside entity to validate your knowledge and experience! So, I started my business.
And that’s where I got my second lesson.
I had a coach. One who said I might want to look into niching. Logically, I said NO. I was focusing on “marketing for small business” in general. Anything that remotely dealt with marketing – I did it. And I was being pulled in a million different directions. So I decided to take a chance and tell people that my focus was social media.
Well, it was hard. There was the constant feeling that I was leaving people out and leaving money on the table. That’s not true. Narrowing my focus has opened up a lot for me. I’d love to say that the business took off and we’re making a million a month. That’s not the case. What has happened:
By focusing on one aspect of marketing it is easier for me to educate myself on my industry.
I know the trends, ebbs, and flows of social media and use that knowledge for my clients.
I’ve developed great partnerships with others who compliment my expertise.
I know what my clients’ needs are and how to solve them.
And this is where we are now. 5 years in business and a social media agency that listens to your needs, spoken and unspoken, to deliver the results that will rock your business. Let’s get together and talk.
