Max and Elena Emma Co-Founders of BooXkeeping

February 5, 2024 by rgandley

Founded by Max Emma and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, BooXkeeping’s 20-plus-year journey is a testament to resilience, innovation and the power of human connection.

Navigating both the complexities of professional business ownership and the personal challenges of their own divorce, the Emmas have prioritized empathy and communication every step of the way.

These same skills have helped to establish BooXkeeping as a one-of-a-kind franchise in the bookkeeping industry.

Connect with Max and Elena on LinkedIn.

At the forefront of franchise marketing, Rob Gandley has blazed a trail for brands looking to grow and innovate in an ever-evolving landscape. With over three decades of experience, he combines a deep understanding of marketing with cutting-edge AI insights, providing franchise clients with a unique advantage in the market.

Since the early days of the internet revolution, Rob has been a pioneer in digital marketing, creating one of the first Google-centric automated franchise lead generation agencies. His focus on AI-powered solutions allows franchisors to reach new audiences, drive organic growth, and stay ahead of the competition by leveraging automation and data-driven strategies.

Rob’s passion for franchise success is clear in every aspect of his work. Whether he’s consulting for a leading franchise brand or interviewing industry leaders on his podcast, Franchise Marketing Radio, his commitment to sharing insights is unwavering. Rob’s thought leadership extends to publications like Entrepreneur Magazine, where his expertise is featured in the latest edition of the Franchise Bible.

An avid outdoorsman, Rob’s approach to franchise growth mirrors the lessons he’s learned from nature: innovate, adapt, and push beyond limits. Much like summiting a mountain, his strategic mindset helps clients navigate challenges, seize opportunities, and reach new heights in their business ventures.

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