Betsy Feaster served in the Air Force for over a decade before climbing the corporate ladder at ExxonMobil, exiting as a senior executive. When she left this role, she opened a Dog Training Elite business in Louisiana.
Shortly after this, the former CEO chose to sell their ownership of the franchise to the Feasters. As a member of the board, Feaster was involved in the search for new leadership, and when the team began to better understand the depth of her leadership overseas in the military, former leadership roles with ExxonMobil and general business acumen, they suggested she step into the CEO role.
Feaster shared that she is incredibly loyal to Dog Training Elite, and though she never saw herself in a CEO role due to her previous business experience, her relationship with the franchise is just different.
As she looks to her future with the brand, Feaster says she is excited to continue growing Dog Training Elite and looks forward to grooming it to become the largest dog training franchise with the smallest number of owners — a testament to the strength of the model and franchisees’ passion for the brand.