Joe Mohay, Co Founder and CRO of IDS and Andrew Shotland CEO of Local Seo Guide

May 24, 2023 by rgandley

Andrew Shotland founded LSG in 2006 after selling his not-quite-multi-billion-dollar start-up, InsiderPages, to CitySearch.

Previously, Andrew was GM of NBC.com where he pioneered integrating Internet and TV programming back when it was weird to see URLs on TV.

Andrew is a co-founder and board member of BayAreaSearch.org, the association of Bay Area SEO professionals. He is also an advisor to several start-ups including The Vendry and SureFire Local.

Connect with Andrew on LinkedIn.

Since the company was founded in 2012, Joe Mohay and the rest of the IDS team have worked closely with franchise organizations as a trusted franchise digital marketing agency.

Their integrated approach to digital marketing focuses on franchise brands, local franchisees and franchise development teams. This has led to a stellar reputation in the franchise community and a Top-Tier Ranking by Entrepreneur Magazine in 2018, 2019, 2020, 2021 and 2022.

Using his 20 years of digital marketing experience, Joe manages the company’s revenue growth, sales and marketing strategies, nurturing of professional relationships and delivering a solid ROI for their 75 brands.

Connect with Joe on LinkedIn.

At the forefront of franchise marketing, Rob Gandley has blazed a trail for brands looking to grow and innovate in an ever-evolving landscape. With over three decades of experience, he combines a deep understanding of marketing with cutting-edge AI insights, providing franchise clients with a unique advantage in the market.

Since the early days of the internet revolution, Rob has been a pioneer in digital marketing, creating one of the first Google-centric automated franchise lead generation agencies. His focus on AI-powered solutions allows franchisors to reach new audiences, drive organic growth, and stay ahead of the competition by leveraging automation and data-driven strategies.

Rob’s passion for franchise success is clear in every aspect of his work. Whether he’s consulting for a leading franchise brand or interviewing industry leaders on his podcast, Franchise Marketing Radio, his commitment to sharing insights is unwavering. Rob’s thought leadership extends to publications like Entrepreneur Magazine, where his expertise is featured in the latest edition of the Franchise Bible.

An avid outdoorsman, Rob’s approach to franchise growth mirrors the lessons he’s learned from nature: innovate, adapt, and push beyond limits. Much like summiting a mountain, his strategic mindset helps clients navigate challenges, seize opportunities, and reach new heights in their business ventures.

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