George Pfeiffer is founder and president of the WorkCare Group, Inc., www.workcaregroup.com, – a company that provides award-winning communications and consulting services to organizations of all types and sizes. The first half of our interview with George was to discuss how important a role does a communication program play in a successful worksite wellness strategy.
In addition, George is on the Board of Directors for the International Association for Worksite Health Promotion and serves as their Senior Editor of Worksite Health, www.iawhp.org. During the second half of our interview, we asked Mr. Pfeiffer about the valuable role the Association can play for the worksite practitioner. He also shared information about the upcoming American College of Sports Medicine’s Health & Fitness Summit, www.acsm.org/summit. A conference with a special track on the topic of “Worksite Health Promotion”. To hear our inteview with George, click on this link: Good_Health_02222011_Interview.mp3.
The hosts also asked George what he felt was the most successful engagement strategy to get members to participate in health & wellness programs. Click on this link to hear his insightful response: Good_Health_02222011_Engagement.mp3.
