Rick helped demystify some basic principles of SEO and provided some very good information on how search engines actually find content on your site. He also gave us some insight on where SEO rookies should start when trying to put a plan together. Rick is the author of the popular e-book SEO for Google and is available for consulting engagements through Qiigo.
Jim Turner of One By One Media built his expertise in social media when he gained popularity as a “daddy blogger” several years ago. He gave us some background on how business owners could use social media as a tool in their marketing arsenal and how they could go about getting started in social media if they are not already involved. In addition to his consulting practice, Jim also owns Bloggers for Hire, a company that matches companies with outside blogging resources. You can also follow Jim (aka Genuine) on Twitter.
Both guests also offered fantastic free advice, definitely a must listen.