We love small businesses. That’s our target audience after all. But you might wonder why we like them so much. As we talked this morning with Todd Schnick of Intrepid Group and Don Rigby of Integrated Marcom, we were reminded again of the many reasons small businesses are so much fun and so much easier to work with than their larger counterparts.
Todd really likes working with small business owners because they can be, in his words, “bold and fearless.” What might take months of red tape to cut through in a large organization, a small company can accomplish in record time. They are simply more agile, more willing to change, and typically, the executives are making most of the decisions. That’s important in an ever-changing business landscape like we are in right now. His company, Intrepid, helps companies benefit from their small size by being able to have a dialogue with customers and respond accordingly.
Similarly, Don enjoys working with startups and small businesses because he believes that with a little focus, they can really differentiate themselves in this new business environment. His company, Integrated Marcom, can help them do that through the various tools and processes they use to make the small business seem larger because they can more efficiently manage their business relationships. More efficient relationship management means that they can manage more relationships.
Great advice from both Todd and Don and another great show for GFR! Have a stellar week!