If ever we’ve had a “must-listen” show for anyone looking to get ahead in their business using marketing, networking and social media, this is it. We jokingly referred to Scott Allen as the “Nostradamus of the Social Media Age” and it’s not far from the truth. Scott started writing The Virtual Handshake back in 2002, was blogging about it in 2003 and published the book in 2005. In other words, Scott predicted how valuable a tool online networking would be before MySpace, Facebook, Twitter and YouTube even existed.
Scott talked about an “open source” type of collaboration project he’s working on for small businesses and gave what amounted to s hort seminar on using social media — and especially Twitter — for effective marketing. You can reach Scott Allen via Twitter or on his web site.
We also spoke with networking expert Taryn Pisaneschi about effective networking and what does and doesn’t work when you go to events, trade shows and other venues where you might meet prospective business contacts.Taryn talked extensively about the importance of setting goals in networking and working towards acheivable results and gave us a lot of insight into how offline/traditional netowrking and online networking (via social media) work hand in hand.Taryn is available via Twitter or on her web site.
You can listen to the podcast below!