Jack Bergstrand: Reinvent Your Enterprise and Jeff Lindsay: Conquering Innovation Fatigue

Jack Bergstrand is the CEO of Brand Velocity, former CIO of The Coca-Cola Company and author of Reinvent Your Enterprise, which was recently endorsed by The Drucker Institute.

With more than 25 years experience in project management, Bergstrand wrote _Reinvent Your Enterprise_ based on his experiences at Coca-Cola and to expand on the “knowledge work” insights of management legend Peter F. Drucker. As the next frontier of management, knowledge work productivity helped Bergstrand reinvent Coca-Cola Beverage’s enterprise system at a time when the public company had been losing $1MM per week, and he helped turned the company around, raising stocks from $3 to $22.

In Reinvent Your Enterprise, Bergstrand discusses why a better management system is needed. Today, the majority of U.S. workers are employed in the services sector, and knowledge has become our most important product. Many hoped that knowledge work productivity would grow rapidly with our fast computers, sophisticated software and high-speed networks. Unfortunately, it hasn’t, and many enterprise projects often fail. In fact, according to The Standish Group, 70% of enterprise projects fail or fall behind.

Jeffrey D. Lindsay, Ph.D., is Director of Solution Development at Innovationedge (Neenah, Wisconsin) and former Corporate Patent Strategist at Kimberly-Clark Corp. He is an innovation enthusiast with over 100 patents in numerous areas. Prior to 13 years of experience in the innovation community at Kimberly-Clark, Jeff was an Associate Professor at the Institute of Paper Science and Technology on the Georgia Tech Campus. Jeff is a registered U.S. patent agent with a Ph.D. in Chemical Engineering from Brigham Young University, where he was a National Science Foundation Graduate Fellow. Jeff is chair of the Forest Bioproducts Division of the American Institute of Chemical Engineers and is a member of the Licensing Executives Society. Jeff blogs at InnovationFatigue.com and SharpIP.com.

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