John Miller On His New Book, Outstanding! and Bonnie Buol Ruszczyk On Marketing Professional Services

January 4, 2010 by admin

We kicked off 2010 by talking with Best Selling Author and popular Keynote Speaker, John Miller to learn more about his newest release: Outstanding! â€“ 47 Ways To Make Your Organization Exceptional.

Stone read Outstanding! over the holiday â€” well, most of it anyway . . . Once I let my brother-in-law (retired School Principal, John Miller fan, and life-learner) borrow it, I couldnâ€™t get my hands on it again till just the other day.

Great stories â€” practical, actionable content. I highly recommend this book, and think youâ€™ll enjoy our interview with Miller as well.

Later in the program, we spoke to Bonnie Buol Ruszczyk with BBR Marketing about what it really takes to effectively market professional services.

Bonnie Buol Ruszczyk has nearly 20 years of marketing experience working with a diverse range of industries and clients, including professional services firms, entertainment, fitness products, not-for-profits, banking and many more. In 2009, she decided to leave her position as the marketing director for one of AtlantaÂ¹s top 10 accounting firms and start BBR Marketing which specializes in providing marketing strategy, consulting and services for professional services firms.

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