Ken Robbins is the president and founder of Response Mine Interactive (RMI) , an award-winning Atlanta digital agency that helps companies acquire more customers using direct response interactive marketing. In 2001, Ken and his partners founded RMI with the goal of taking hard-core direct response techniques and media optimization to Internet marketing.
Since then, Ken and his team have generated billions of dollars in revenue for leading brands in the retail, healthcare, travel, home services and business sectors. Some of RMI’s clients include The Home Depot, Rooms To Go, Carter’s, Osh Kosh B’gosh, Liberty Medical, The Scooter Store, Education First Educational Tours, Maid Brigade, Terminix and formerly Staples, Travelzoo and Hallmark.
With more than 25 years of combined sales and marketing experience, Ken is a well-respected marketing guru and business strategist that has spoken at a variety of events. He’s also a sought-after online marketing and business resource for a variety of leading publications.
He was featured on the cover of USA Today’s Money Section in the first-ever article written using only Twitter and was quoted in the 2009 book, Socialnomics: How Social Media Transforms the Way We Live and Do Business. Ken is currently co-authoring a section of the upcoming book, The Digital Media Innovation Playbook, and is also a frequent guest marketing and business lecturer at Emory University in Atlanta.
When Ken is not with his wife and three children, you’ll find him playing Word Scramble on his iPhone, Twittering or sitting stoically at a poker table.
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