Today we opened the show with business author Steve Bistritz of Learning Solutions International and asked him about his new book (scheduled release September 2009), Selling To The C-Suite.
Bistritz shared valuable, research-based insight from the C-level Executive’s perspective, and described what he calls the “Relevant Executive” . . . the individual within the organization who stands to gain the most or lose the most from the acquisition and application of your products and services.
Then we spoke with technology entrepreneur David Eckoff about Innovation In Customer Experience. Eckoff shared several specific examples of organizations doing Customer Experience extremely well (and not so well) from both his consulting work and his personal experience as a customer. We got a quick preview of David’s newest venture — Spitter.com, learned about a metric far more meaningful than Customer Satisfaction, and highlighted some timeless wisdom . . .
“People will not always remember what you said or what you did, but they will remember How You Made Them Feel.”
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