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Celebrating Hispanic Heritage Month

September 1, 2015 by angishields

Let's Talk Small Business
Let's Talk Small Business
Celebrating Hispanic Heritage Month
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JoseJose Solis / La Chiquita Tortilla Manufacturer

In the 1970’s, Marcelino and Juana Solis owned a Mexican restaurant in Atlanta. At the time, Atlanta was limited to only one tortilla factory-the product of which Marcelino and Juana found lacking. Due to this lack of quality, the couple decided to start making their own tortillas for their restaurant. They were pleasantly surprised by the high demand for authentic, quality tortilla and chips. This eventually lead to the couple becoming involved in the production of tortillas and chips as a business. Because of their extensive experience in managing restaurants, Marcelino and Juana have the unique perspective of understanding customer needs. This understanding has given the couple much success. Today, La Chiquita Tortilla Manufacturer sells over one million cases annually, and is distributed by all major food service distributors.

TonyTony De Feria / TDeferiaMedia, Inc. Facebook

Tony De Feria is president of tdeferiamedia, inc. TDM, Inc. is brand management company that offers a wide array of creative and business management services. Tony is a bi-lingual media executive that offers hands-on and strategic expertise. He launched tdeferiamedia, inc. in 2007 after a successful career in the newspaper business. TDM, Inc, is made up of a diverse group of consultants with expertise in a variety of areas.

The group serves as an outsourced entity capable of managing a variety of efforts, that grow market share and increase ROI by specializing, focusing and managing marketing, communications and business operations for numerous clients. Since 2007 the company have created strategic marketing plans, videos, websites and a variety of publications all while netting clients an average 35% return on investment.

 

 

Filed Under: Let's Talk Small Business Tagged with: GMSDC, La Chiquita Tortilla, Stacey Key, TDeferiaMedia, Tony De Feria

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