Lauren Reed, REED Public Relations (Nashville Business Radio, Episode 5)
Lauren Reed, Founder of REED Public Relations, joined host John Ray to share business lessons she gained from a Mt. Kilimanjaro climb, how those lessons prepared her for the pandemic, how her firm has guided clients with crisis communications needs during the economic distress of the last year, and much more. “Nashville Business Radio” is produced virtually from the Nashville studio of Business RadioX®.
REED Public Relations
REED PR is here to help brands… big global ones, local entrepreneurial ones. They don’t discriminate.
They help their clients reach their business goals through strategic campaigns, attention-grabbing events and smart messages deployed both on and offline.
They’re also here because of their core values. These are the tenets that guide their decision-making in business and in the way they see the world. Through REED’s Be the Good program, they put our money where their mouth is and invest in the changemakers who want to positively and proactively push the world forward.
REED Public Relations is little bit different than some of the players in their industry. Their senior leadership is connected to the work and remains involved and invested once a scope is signed. No matter how fast they continue to grow, that will remain a constant.
Clients come to them for many reasons. Product launches and influencer activations. Messaging strategy and content creation. Crisis communication and media relations. Ultimately, no matter the engagement, they solve a very human problem: Brands want to be known and liked.
Creating strong relationships and partnerships within a community doesn’t just make a brand successful: it’s inherent to survival. Survival starts locally in neighborhoods. Stories still travel from neighbor to neighbor, buoyed by new networks and evolving technologies.
REED is here to help you tell your story and turn neighborhoods into nations.
Lauren Reed, President and Founder, REED Public Relations
Lauren Reed, APR is the founder and president of REED PR. She earned her Accreditation in Public Relations designation in 2010 and has been a long-standing member of the Public Relations Society of America, serving as president of the Nashville chapter in 2017. She is a member of the Women Presidents’ Organization and serves on the board for the Entrepreneurs’ Organization.
Lauren has been named to the Nashville Business Journal’s (NBJ’s) 40 Under 40, received a Nashville Emerging Leader Award, and was on the NBJ’s Most Admired CEOs lists the past two years. Lauren was also recently named to the Nashville Post’s InCharge list and has been featured in publications such as StyleBlueprint, Bizwomen and The New York Times. She co-hosts the Relentless Marketing & PR Podcast.
But Lauren would say her crowning achievement is establishing REED PR’s Be The Good program in which the company uses a portion of their annual revenue to provide funding for volunteers to go on service trips both at home and abroad.
Questions and Topics in this Interview
- How to take a failure and extract lessons for business and life
- Resilience in business
- The state of small business in Nashville
- Crisis communications in 2021
- Cultivating great company culture during difficult times
“Nashville Business Radio” is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.