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Rick Murphy, Cogent Growth Partners

February 18, 2021 by John Ray

Rick Murphy, Cogent Growth PartnersJohn Ray
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Cogent Growth Partners

Rick Murphy, Cogent Growth Partners (“Alpharetta Tech Talk”, Episode 22)

Rick Murphy, CEO of Cogent Growth Partners, joins host John Ray to discuss his firm’s work with IT services companies seeking to expand through acquisition, why acquisitions are vital for acquiring talent, not just customers and revenue, why he calls his work “transaction therapy,” and much more. “Alpharetta Tech Talk” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Cogent Growth Partners

The Cogent team combines IT industry-specific acquisition transaction experience with deep IT operations know-how to help their clients and acquisition candidates in the IT Services sector discover the Opportunity-Delta© that will allow them to join forces and swiftly grow into a more successful company that can produce significantly improved financial results and greater equity value.

They have custom-tailored their due diligence workflows to the IT Services industry, so no time is wasted on generic requests, and all the information is loaded into their proprietary Transaction Analysis Modeling System (“TAMS©”) that allows them to assemble an in-depth breakdown of a Candidate company and not only understand their history and recent performance (like a Quality of Earnings report would) but go even further to look at current and future personnel, customers, operational needs, culture fit, consolidation opportunities, sales objectives, and more; uncovering the potential synergies that make the Opportunity-Delta© a reality.

Company website

Rick Murphy, CEO, Cogent Growth Partners

Rick Murphy is an innovative entrepreneur with deep merger & acquisition experience in the technology space and is the founding CEO and Managing Partner of Cogent Growth Partners, LLC. Since the company’s inception in 2010, Cogent has closed 130+ acquisition transactions for the firm’s buy-side clients in the Information Technology sector across the USA.

Expert at conceiving, planning, and leading comprehensive acquisition strategies to transform and enrich IT Service businesses, Murphy leads the Cogent team throughout the transaction life-cycle, from initial candidate recruiting, through due diligence, financial modeling, valuation, deal negotiation, and transaction structuring, to the creation and negotiation of all transaction documentation and the thoughtful consultation with all parties that is always needed to see a deal through to a successful closing.

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Question/Topics Covered in this Interview

  • Tell me about your company and what it does in its sector. Who are your clients?
  • In the current remote work climate, how have IT Service Providers adapted and are those changes permanent?
  • How have IT Service businesses fared economically over the last year and how has that affected your business?
  • From your perspective, have their valuations changed in terms of acquisitions or mergers?
  • What sets your company apart from other M&A advisories?

About “Alpharetta Tech Talk”

“Alpharetta Tech Talk” is the radio show/podcast home of the burgeoning technology sector in Alpharetta and the surrounding GA 400 and North Fulton area. We feature key technology players from a dynamic region of over 900 technology companies. “Alpharetta Tech Talk” comes to you from from the North Fulton studio of Business RadioX® and is hosted by John Ray.

Past episodes of “Alpharetta Tech Talk” can be found at alpharettatechtalk.com.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you.

Filed Under: Alpharetta Tech Talk, North Fulton Studio

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Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

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