Designing Business Systems with Purpose and AI Power
When it comes to helping businesses thrive in today’s digital world, Brian Scott doesn’t just talk systems — he builds them. As founder of Go Fight Win, Brian joins host Phil Bonelli on North Georgia Business Radio to break down how his team transforms ideas into fully functioning digital realities, combining high-level design thinking, AI tools, and an unwavering commitment to people-first solutions.
Brian shares the philosophy behind his company’s energizing name, “Go Fight Win,” which stems from a lifelong calling to champion others’ dreams and talents. Whether it’s building apps from scratch, integrating AI into workflows, or designing full-scale customer experiences, his work is grounded in the belief that every brand has a story worth telling — and that story deserves smart, thoughtful execution.
With over two decades of experience in digital agencies working for Fortune 500 clients, Brian brings deep expertise in user experience design, interface systems, and human-centered automation. From Delta’s seat-back screens to digital drive-thru menus at Burger King, he’s helped shape how we interact with tech in everyday life.
But the real magic? Brian’s work demystifies the tech world for small and mid-sized business owners.
He explains how tools like ChatGPT, Claude, and automation platforms such as Zapier and n8n can streamline operations, cut manual busywork, and boost profitability. Brian’s message is clear: AI is not here to replace people; it’s here to empower them.
Listeners will also enjoy personal anecdotes — from nostalgic iPod playlists to bedtime story hacks using AI — and find encouragement to embrace curiosity, creativity, and intentional design in their businesses and lives.
Phil and Brian wrap up with real talk about business integrity, building trust-based client relationships, and the power of simply asking the right questions. Whether you’re a tech-savvy entrepreneur or an old-school operator with a big idea, this episode is packed with insights, inspiration, and actionable wisdom.
Connect with Bryan and the Go Fight Win Team:
Learn more about Brian’s work at GoFightWin.co, and discover how designing better systems can lead your business to real, sustainable victories.
https://www.linkedin.com/in/bryanscottcreative/
https://www.linkedin.com/company/gofightwin/
Connect with Phil Bonelli:
https://www.facebook.com/Hopewell-Farms-GA-105614501707618/
https://www.instagram.com/hopewellfarmsga/
https://www.hopewellfarmsga.com/
Connect with Beau Henderson:
https://www.facebook.com/RichLifeAdvisors
https://www.facebook.com/NorthGARadioX
This Segment Is Brought To You By Our Amazing Sponsors
Hopewell Farms GA
Roundtable Advisors
RichLife Advisors
Regions Bank
Highlights of the Show:
00:31 – 01:05 – Phil introduces Brian Scott and breaks down the power behind the phrase “Go Fight Win.”
01:05 – 02:34 – Brian explains his mission to build tools that help others’ ideas take flight—literally.
03:45 – 05:08 – The role of design beyond marketing: systems, apps, and delivering real business results.
05:08 – 06:16 – Brian’s history in digital experience design for major brands like Delta and Burger King.
08:29 – 09:28 – Why curiosity and asking better questions are the keys to unlocking innovation.
17:14 – 18:51 – How Brian uses AI to transform meeting transcripts into proposals, pitches, and solutions.
22:32 – 24:38 – A breakdown of AI tools (Claude, Zapier, n8n) and how they create powerful business automations.
25:03 – 25:58 – Where beginners can start with AI, and how even Brian’s kids use it for quick health checks.
28:46 – 29:57 – How AI and robotics may change farming, assembly lines, and more—without replacing humanity.
36:26 – 37:50 – What it means to build people-first systems using tech, not to replace people but to free them.
