Joy Gendusa – PostCard Mania - Business RadioX ® -

𝗜𝗻 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁–𝗽𝗮𝗰𝗲𝗱 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳𝘁𝗲𝗻 𝗵𝗶𝗻𝗴𝗲𝘀 𝗼𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀.

This episode of North Georgia Business Radio features a conversation with Joy Gendusa, the founder and CEO of PostcardMania. This marketing powerhouse has revolutionized direct mail marketing for small businesses.

Joy’s journey from a small startup to an industry leader is nothing short of inspiring.

With no outside capital, she built PostcardMania into a $100 million company that has served over 121,000 businesses nationwide.

Her story is a testament to the power of perseverance, innovation, and a genuine passion for helping small businesses thrive.

Her mission is to empower entrepreneurs with affordable, turn-key marketing tools so they can have the business they always dreamed of—one that prospers and grows.

Whether you’re a seasoned entrepreneur or just starting out, this episode offers a wealth of knowledge on effective marketing strategies, building a strong company culture, and the mindset required for long-term business success.

This Segment Is Brought To You By Our Amazing Sponsors

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Highlights Of The Show

00:00:51 – Joy’s Background and Business Success
Phil shares his positive experience meeting Joy and praises her as a marketing business behemoth. He highlights Joy’s success in building Postcard Mania from a small startup to an industry leader generating over $100 million in annual revenue.

00:04:17 – Postcard Mania’s Evolution
Joy describes Postcard Mania’s evolution from a small printing and mailing agency to a comprehensive marketing company offering integrated solutions. She emphasizes the importance of pivoting in response to changing marketing trends.

00:06:18 – Effective Marketing Strategies
Phil shares his positive experience working with Postcard Mania and the effectiveness of direct mailers in his business. Joy discusses the importance of targeting specific geographic locations and integrating online ads with direct mail campaigns for optimal results.

00:12:35 – Joy’s Entrepreneurial Journey
Joy shares the story of how she started Postcard Mania as a graphic design firm and took a risk by designing and mailing postcards for her own business. This experience led to the evolution of her company into a leading marketing agency.

00:14:39 – Customer Experience and Business Idea
Joy recalls a frustrating customer experience that inspired her to start a postcard company. She emphasizes the importance of providing a unique selling proposition to stand out from competitors.

00:15:38 – First Year of Business
In 1999, Postcard Mania generated over $600,000 in revenue, highlighting the need for their product. Joy stresses the significance of being the first to sell directly to small businesses.

00:16:29 – Watching Competitors and Adding Value
Joy discusses the importance of monitoring competitors and adapting to stay unique in the market. She emphasizes the value of adding uniqueness to the business instead of competing solely on price.

00:18:40 – Finding Key Partners
Joy shares her experience of finding and working with Chris Miller, who played a pivotal role in helping her make important equipment decisions and eventually became a valuable partner in her business.

00:23:47 – Retaining a Great Team
Joy explains how she fosters a familial and empowering work environment at Postcard Mania, allowing employees to take ownership of their roles and make decisions. She highlights the importance of giving employees a strong purpose and trust.

00:28:51 – Embracing Learning Moments
Joy emphasizes the importance of viewing mistakes as learning opportunities and projecting trust in people’s abilities. She shares how this approach influences her management style and the honor system at her farm store.

00:29:48 – Financial Confidence and Testimonials
Phil highlights the importance of financial planning and shares his positive experience working with Postcard Mania. He encourages listeners to explore the services and special discounts offered by the company.

00:30:59 – Resources and Marketing Insights
Joy discusses the wealth of resources available at Postcard Mania, including articles, a book, and potential future audiobooks. She emphasizes the importance of quantity in marketing and shares a success story of revenue doubling through increased postcard mailings.

00:33:09 – Purposeful Leadership and Empowering Employees
Phil and Joy discuss the significance of having a purpose and mission in business. Joy shares her approach to leadership, emphasizing the value of acknowledging and empowering employees, leading to a positive work environment and business success.

00:36:57 – Financial Discipline and Marketing Investment
Joy highlights the importance of reinvesting in the business and prioritizing marketing efforts. She shares her experience of scaling the business without extravagant personal spending and emphasizes the impact of consistent and strategic marketing efforts on revenue growth.