Ronnie Carew - Engage Content Studios

How can small North Georgia business owners overcome their fear of creating content to effectively market their brand?

During this episode of North Georgia Business Radio, we sit down with Ronnie Carew, founder of Engage Content Studios, to talk all things content, confidence, and creativity.

Content Creation Challenges

Many business owners struggle with being on camera—but creating engaging content starts with authenticity and having the right environment. Ronnie shares how her warm, professional studio in Norcross helps people feel at home while stepping in front of the lens.

Engage Content Studios Offers:

✔️ Beautiful, professional spaces for content creation
✔️ Packages for branding, DIY setups, and workshops
✔️ Support from in-house photographers and videographers
✔️ Top-notch lighting, audio, and backdrop options

Entrepreneurial Insights:

Ronnie’s journey proves that starting with a vision—and bringing in the right partners—can lead to big success. She also shares how technology helps her juggle multiple businesses, and how batching content + scheduling posts keeps things running smoothly.

Smart Content Strategy Tips:

Know your audience
Use trending audio (yes, even on TikTok!)
Educate + be real in your content
Use tools to track performance and improve results

Don’t miss this inspiring and practical conversation that’ll help you show up confidently and grow your brand with content that connects.

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights of the Show:

00:31 – Meet Ronnie Carew
Phil introduces Ronnie, praising her warmth and smile. They met at the Gwinnett Chamber’s Small Business Awards.

01:23 – What Is Engage Content Studios?
Ronnie shares how her Norcross-based studio offers various rooms for content creation, podcasting, meetings, and training—with a homey vibe.

02:59 – More Than Just a Space
From photographers to movie casting calls, the studio serves a wide range of creatives and businesses. Engage also offers in-house photographers/videographers.

03:52 – How It All Started
Ronnie explains how her creative background and entrepreneurial family inspired her to open the studio. She saw a gap in Gwinnett County and filled it.

05:07 – Launching in 3–6 Months
Once she committed, Ronnie launched the business quickly—within 3 to 6 months.

05:28 – Vision for the Future
Ronnie wants to expand with more locations and continue being a creative haven for business owners.

06:32 – Biggest Content Challenge: Being on Camera
Ronnie discusses how many clients (herself included) fear being on camera—but her team helps them push through.

07:55 – Confidence Coaching from the Team
Her business partners Shell and Stephanie coach clients on smiling, posing, and fake laughing to make content more natural.

10:48 – Content Keys: Be Yourself & Know Your Audience
Authenticity is key. Phil and Ronnie stress that content should reflect who you are and speak directly to your ideal customer.

13:02 – Why Businesses Should Consider TikTok
Ronnie explains the importance of trending audio and why business owners should consider joining TikTok to increase reach.

15:48 – Booking + Package Options at Engage
Hourly rentals, DIY packages, full-service branding, and workshop partnerships—all designed to make content creation accessible and affordable.

17:16 – Ronnie’s Role: Visionary + Organizer
While her partners handle visuals, Ronnie manages admin and designed the décor for the studios.

18:17 – How Her Vision Attracted the Right Partners
She started alone, but after sharing her vision publicly, the right collaborators showed up.

21:14 – The Family Business: Care Plus
Ronnie also helps run her family’s home care agency, founded in 1998, which helps clients avoid nursing homes.

22:15 – Legacy of Entrepreneurship
Her mom Sandra, originally from Guyana, inspired her through a life of hard work and business-building.

25:28 – HR & Tech at Care Plus
Ronnie manages HR/payroll and navigates her mom’s transition from paper to digital systems.

27:08 – Balancing Two Businesses
It’s not easy—Ronnie relies on strict scheduling, digital calendars, reminders, and asking for help when needed.

33:37 – What NOT to Do in Content Creation
Avoid bad lighting and poor audio. You don’t always need a pro camera—but you need to look and sound good.

35:08 – Batch Content & Scheduling Is a Lifesaver
Plan ahead, use tools, and create multiple posts at once to avoid daily content stress.

36:27 – Pro Tips: Google Docs, Captions, and Scheduling Tools
Ronnie walks through easy ways to prep and schedule content on platforms like Instagram and Facebook.

37:20 – Difference Between Posts & Stories
Posts stay on your profile; stories vanish in 24 hours but are great for quick, real-time engagement.

39:07 – Real Content Wins
Phil shares how his most viral video was an unplanned, low-quality tractor clip—because it was real.

40:20 – Wrap-Up & Freestyle Rap
Phil ends with a hilarious freestyle rap about summer, Christmas, and the price of eggs, while giving Ronnie a huge shoutout.