Sharon Lee - Pinnacle Strategic Advisors

North Georgia Business Radio

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What are some of the biggest marketing challenges you’ve faced in your business, and how have you approached overcoming them?

Marketing is the lifeblood of any successful business, but it’s not just about shouting your message from the rooftops.

It’s about strategically presenting the value you offer to serve more people in an intentional way.

During this episode of North Georgia Business Radio, Phil Bonelli sits down with marketing maven Sharon Lee, the founder of Pinnacle Strategic Advisors, to explore the intricacies of effective marketing strategies.

Sharon brings a wealth of experience to the table, not only as a marketing consultant but also as the host of the IN-powered Women Podcast and a leader of Iron Forums for Women.

Her unique approach to marketing emphasizes relationship-building and storytelling, setting her apart in a field often focused solely on metrics and conversions.

This episode is a treasure trove of practical advice for businesses looking to elevate their marketing game.

Whether you’re a seasoned entrepreneur or just starting out, Sharon’s blend of strategic thinking and relationship-focused marketing offers a fresh perspective on how to connect with your audience and grow your business.

Listen in to gain insights that could transform your approach to marketing and business growth. Remember, effective marketing isn’t about following trends—it’s about creating genuine connections and delivering value consistently.

This Segment Is Brought To You By Our Amazing Sponsors

Hopewell Farms GA

Roundtable Advisors

RichLife Advisors

Regions Bank

Highlights Of The Show

00:03:40 – Strategy First
Sharon emphasizes the importance of starting with a marketing strategy before delving into specific marketing channels. Quality over quantity is highlighted, with a focus on building meaningful relationships with the audience.

00:08:03 – Networking and Empowerment
Sharon discusses her passion for empowering women in male-dominated industries, highlighting her networking group and the Empowered Women podcast. The conversation touches on the importance of lifting women up in business and sharing their diverse experiences.

00:10:03 – Thanksgiving Sponsorship and Recap
Phil Bonelli promotes a local farm’s pasture-raised turkey for Thanksgiving. The segment ends with a brief recap of the topics discussed and an invitation to listen to the rest of the podcast.

00:14:00 – Building a Successful Business
Sharon shares a story of a woman who built and sold her business, emphasizing the importance of working on the business, not just in it.

00:15:37 – Iron Forums for Women
Sharon discusses her involvement in Iron Forums for Women, a Christian-oriented community focused on leadership and personal growth, emphasizing the value of like-minded, driven women coming together to support each other.

00:19:28 – Empowering Women
Sharon highlights her passion for lifting up women and empowering them to achieve success, both in business and in life, and shares her experience of starting a new women’s group through Iron Forums.

00:21:29 – Marketing Mistakes to Avoid
Sharon emphasizes the importance of going back to basics in marketing, such as segmenting the audience and maintaining a consistent message. She also discusses the long-term nature of marketing and the need for a clear strategy.

00:27:13 – Marketing Strategy and ROI
Sharon and the host discuss the importance of a cohesive marketing strategy, including tracking ROI and understanding the cumulative impact of different marketing channels. Sharon also emphasizes the need for a marketing budget and clear tracking of results.

00:28:12 – Importance of Tracking and Decision Making
Sharon Lee emphasizes the importance of tracking conversion rates and using the data to make informed decisions about where to allocate marketing dollars. She advises against trying to be an expert in every aspect of business and encourages hiring experts for specialized tasks.

00:29:31 – Starting Small and Scaling
Sharon Lee highlights the importance of starting small and focusing on low-hanging fruit for quick wins, especially for businesses with small budgets. She suggests reinvesting profits into marketing to gradually scale and expand the business.

00:30:58 – Strategic Marketing and Audience Targeting
The conversation delves into the pitfalls of disjointed marketing efforts and the importance of audience targeting. Sharon Lee emphasizes the need for a strategic plan and assessing whether certain marketing channels align with the target demographic.

00:32:09 – Leveraging Numbers and Discipline
The discussion touches on the significance of leveraging numbers in business decisions and the discipline required to achieve freedom in time management. Both Phil and Sharon stress the importance of planning and intentionality in balancing multiple responsibilities.

00:33:28 – Balancing Business and Family
Sharon Lee shares insights into how she balances her diverse responsibilities as a business owner and mother of two teenage boys. She emphasizes the need for intentional planning and adapting to changing priorities while maintaining a disciplined approach to time management.