Navigating the Current Economic Climate, with Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Coach
John Ray: [00:00:00] And hello, everyone. We’re here on the phone with Gregg Burkhalter, better known as the LinkedIn Guy and also personal branding expert. Gregg, what advice would you give entrepreneurs and business owners to deal with the current crisis that is facing all of us?
Gregg Burkhalter: [00:00:21] The first word that comes to mind with our current situation is the word “empathy.” With what we’re dealing with right now, we kinda get into a silo because we’re all feeling like we’re dealing with our own issues that no one else is dealing with. And what we don’t realize is, is that others are potentially dealing with much bigger issues than we are.
Gregg Burkhalter: [00:00:41] And in fact, as the business climate now is, your client relationship has changed. It’s not that dollar/cents relationships that we’re used to in business terminology, it’s much more than that. It is turning to a relationship of compassion, a relationship of empathy, because not only are you, as a provider, dealing with your issues, but your clients are dealing with issues too. And they depend on you to give them the support they need, whether it’s the product they need, the advice they need or the support they need. And the value you bring right now during this very trying time will have a long range impact on that relationship with that client.
Gregg Burkhalter: [00:01:23] As a small business owner, I’m a one-person operation. I understand the stress that people feel as a one-person business. But you can imagine the stress of someone that’s a five-person business. Not only are they responsible for their own livelihood, they have five other people depending on them too. Immense amount of stress.
Gregg Burkhalter: [00:01:43] We are all in this together. Please take time, help other people, encourage other people. We have a perfect platform for staying in touch with people at LinkedIn. We didn’t have that decades ago, but we have that right now. LinkedIn is a great tool for maintaining those relationships, sharing information of value with your community and staying present with other people as we all handle this challenge.
Gregg Burkhalter: [00:02:09] Again, we’re all in it together. We will succeed in the long run. Walk the path, show compassion, share empathy, help others, and we will get through this.
John Ray: [00:02:25] Terrific. Thank you, Gregg.
Gregg Burkhalter, “The LinkedIn Guy” and Personal Branding Authority
Gregg Burkhalter is a recognized authority on Personal Branding and LinkedIn. He has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn.
Gregg spent the first part of his professional career behind the microphone at radio stations in Savannah, Jacksonville, Charleston, and Atlanta. Following his radio years, Gregg worked in national music marketing and distribution.
Today, Gregg is known by many as “The LinkedIn Guy”. He provides Personal Branding Coaching and LinkedIn Training via one-on-one and group training sessions, corporate presentations and webinars.
Listen to the complete North Fulton Business Radio interview with Gregg here.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.