LIVE from HAVEN 2022: Deb Dutta, Criya (Organization Conversation, Episode 38)
Deb Dutta, Founder and CEO of Criya, joined Richard Grove on Organization Conversation LIVE from HAVEN 2022. She tracked her evolution starting from her career in tech, creating a lifestyle blog and Instagram following, to building a new app for creatives to monetize the work. She talked about the development of the business, expanding to other creatives, her presentation at HAVEN, and much more.
This show was originally broadcast live from the 2022 HAVEN Conference held at the Grand Hyatt Buckhead in Atlanta, Georgia.
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Deb Dutta, Founder and CEO, Criya
As a first-generation female immigrant, Deb hustled most of her adult life – landed 6-figure jobs, and paid off grad school loans. She moonlighted for 8 years as an influencer, grew to 150K followers, partnered with 250+ Top brands and traveled the world for sponsored collaborations. While at her 9-5, Deb led global Product management at companies like PayPal and doubled down on nights and weekends to turn her blog into a global business.
But, building a business is scary, especially with so few role models for women. Growing up in a middle-class home with 2 working parents, it was always women who sacrificed their dreams so the men could take on bigger risks and achieve greatness. Deb’s dream is to build a world where women are embracing ambitious careers and setting examples for the next generation
Female creators are the future. You are building something that’s greater than yourself. Criya’s mission is to empower you to bring your vision to life. You start with our thoughtful technology platform to take the leap and continue to grow and protect your empire with a community that believes that YOU CAN.
About Organization Conversation
Organization Conversation is hosted by Richard Grove and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
About Richard Grove
Richard Grove‘s background is in engineering but what he enjoys most is brand building through relationships and creative marketing. Richard began his career with the Department of Defense as an engineer on the C-5 Galaxy Engineering Team based out of Warner Robins. While Richard found this experience both rewarding and fulfilling, he always knew deep down that he wanted to return to the small family business that originally triggered his interest in engineering.
Richard came to work for the family business, Dekalb Tool & Die, in 2008 as a Mechanical Engineer. At the time Wall Control was little more than a small ‘side hustle’ for Dekalb Tool & Die to try to produce some incremental income. There were no “Wall Control” employees, just a small warehouse with a single tool and die maker that would double as an “order fulfillment associate” on the occasion that the original WallControl.com website, which Richard’s grandmother built, pulled in an order.
In 2008, it became apparent that for the family business to survive they were going to have to produce their own branded product at scale to ensure jobs remained in-house and for the business to continue to move forward. Richard then turned his attention from tool and die to Wall Control to attempt this necessary pivot and his story with Wall Control began. Since that time, Richard has led Wall Control to significant growth while navigating two recessions.
Outside of Richard’s work at Wall Control he enjoys helping other business owners, operators, and entrepreneurs along their own paths to success by offering personal business coaching and advising through his website ConsultantSmallBusiness.com. Richard has developed an expansive and unique skillset growing and scaling Wall Control through a multitude of challenges to the successful brand and company it is today. Richard is happy to share his knowledge and experience with others who are looking to do the same within their own businesses.
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About Wall Control
The Wall Control story began in 1968 in a small tool & die shop just outside Atlanta, Georgia. The first of three generations began their work in building a family-based US manufacturer with little more than hard work and the American Dream.
Over the past 50+ years, this family business has continued to grow and expand from what was once a small tool & die shop into an award-winning US manufacturer of products ranging from automobile components to satellite panels and now, the best wall-mounted tool storage system available today, Wall Control.
The Wall Control brand launched in 2003 and is a family-owned and operated business that not only produces a high-quality American Made product but sees the entire design, production, and distribution process happen under their own roof in Tucker, Georgia. Under that same roof, three generations of American Manufacturing are still hard at work creating the best tool storage products available today.
Connect with Wall Control: